Table of Contents
- 1 Gorgeous All-Screen Design
- 2 Remarkable Super Retina Display
- 3 Face ID, a Powerful and Secure Authentication System
- 4 Reinvented Front and Back Cameras Featuring Portrait Lighting
- 5 Animoji Brings Emoji to Life
- 6 Introducing A11 Bionic
- 7 Designed for a Wireless Future
- 8 Pricing and Availability
- 9 Media
Packed with Innovative Features Including a Super Retina Display, TrueDepth Camera System, Face ID and A11 Bionic Chip with Neural Engine
iPhone X is the future of the smartphone in a gorgeous all-glass design with a beautiful 5.8-inch Super Retina display.
Cupertino, California — Apple today announced iPhone X, the future of the smartphone, in a gorgeous all-glass design with a beautiful 5.8-inch Super Retina display, A11 Bionic chip, wireless charging and an improved rear camera with dual optical image stabilization. iPhone X delivers an innovative and secure new way for customers to unlock, authenticate and pay using Face ID, enabled by the new TrueDepth camera. iPhone X will be available for pre-order beginning Friday, October 27 in more than 55 countries and territories, and in stores beginning Friday, November 3.
The device is the display on iPhone X, featuring the first OLED screen that rises to the standards of iPhone.
“For more than a decade, our intention has been to create an iPhone that is all display. The iPhone X is the realization of that vision,” said Jony Ive, Apple’s chief design officer. “With the introduction of iPhone ten years ago, we revolutionized the mobile phone with Multi-Touch. iPhone X marks a new era for iPhone — one in which the device disappears into the experience.”
The all-glass front and back on iPhone X feature the most durable glass ever in a smartphone in two beautiful colors, silver and space gray.
Gorgeous All-Screen Design
The Super Retina display employs new techniques and technology to precisely follow the curves of the design, all the way to the elegantly rounded corners.
iPhone X introduces a revolutionary design with a stunning all-screen display that precisely follows the curve of the device, clear to the elegantly rounded corners. The all-glass front and back feature the most durable glass ever in a smartphone in silver or space gray, while a highly polished, surgical-grade stainless steel band seamlessly wraps around and reinforces iPhone X. A seven-layer color process allows for precise color hues and opacity on the glass finish, and a reflective optical layer enhances the rich colors, making the design as elegant as it is durable, while maintaining water and dust resistance.
iPhone X is as elegant as it is durable while maintaining water and dust resistance.
Remarkable Super Retina Display
Familiar gestures allow customers to naturally and intuitively navigate iPhone X.
Face ID, a Powerful and Secure Authentication System
Face ID on iPhone X introduces a revolutionary new way to securely unlock, authenticate and pay.
Reinvented Front and Back Cameras Featuring Portrait Lighting
iPhone X features the 7MP TrueDepth camera and a redesigned 12MP rear camera with dual OIS.
Animoji Brings Emoji to Life
iPhone X users can record and send Animoji messages that mirror their facial expressions.
The TrueDepth camera brings emoji to life in a fun new way with Animoji. Working with A11 Bionic, the TrueDepth camera captures and analyzes over 50 different facial muscle movements, then animates those expressions in a dozen different Animoji, including a panda, unicorn and robot. Available as an iMessage app pre-installed on iPhone X, customers can record and send Animoji messages with their voice that can smile, frown and more.
Introducing A11 Bionic
The neural engine in A11 Bionic is purpose-built for machine learning, augmented reality apps and immersive 3D games.
Designed for a Wireless Future
The new Apple-designed AirPower mat, coming in 2018, can charge iPhone, Apple Watch and AirPods simultaneously.
The glass back design enables a world-class wireless charging solution. Wireless charging works with the established Qi ecosystem, including two new wireless charging mats from Belkin and mophie, available from apple.com and Apple Stores.
The glass back design on iPhone X enables a world-class wireless charging solution.
Pricing and Availability
- iPhone X will be available in silver and space gray in 64GB and 256GB models starting at $999 (US) from apple.com and Apple Stores and is also available through Apple Authorized Resellers and carriers (prices may vary).
- Through Apple’s iPhone Upgrade Program, customers in the US can get iPhone X, with the protection of AppleCare+, choose their carrier (no multiyear service contract required) and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available for iPhone X at apple.com and Apple Stores in the US with monthly payments starting at $49.91.4
- Customers will be able to order iPhone X beginning Friday, October 27, with availability beginning Friday, November 3, in Andorra, Australia, Austria, Bahrain, Belgium, Bulgaria, Canada, China, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Greece, Greenland, Guernsey, Hong Kong, Hungary, Iceland, India, Ireland, Isle of Man, Italy, Japan, Jersey, Kuwait, Latvia, Liechtenstein, Lithuania, Luxembourg, Malta, Mexico, Monaco, Netherlands, New Zealand, Norway, Poland, Portugal, Puerto Rico, Qatar, Romania, Russia, Saudi Arabia, Singapore, Slovakia, Slovenia, Spain, Sweden, Switzerland, Taiwan, UAE, the UK, the US and US Virgin Islands.
- Apple-designed accessories including leather and silicone cases in a range of colors will be available starting at $35 (US), while a new iPhone X Leather Folio will be available for $99 (US). Lightning Docks in color-matching metallic finishes will also be available for $49 (US), prices may vary.
- Every customer who buys iPhone X from Apple will be offered free Personal Setup in-store or online to help them customize their iPhone by setting up email, showing them new apps from the App Store and more.5
- Anyone who wants to start with the basics or go further with iPhone X or iOS 11 can sign up for free Today at Apple sessions at apple.com/today.
Images of iPhone X
1 iPhone X is splash, water and dust resistant, and was tested under controlled laboratory conditions with a rating of IP67 under IEC standard 60529. Splash, water and dust resistance are not permanent conditions, and resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.
2 The iPhone X display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 5.85 inches diagonally (actual viewable area is less).
3 Portrait Lighting launches in beta.
4 Based on a 24-month installment loan; full terms and conditions apply.
5 In most countries.
iPhone X has not been authorized as required by the rules of the Federal Communications Commission. This device is not, and may not be, offered for sale or lease, or sold or leased, until authorization is obtained.