Apple has announced a special virtual event for later this month. The event, believed to focus on the introduction of new Macs, will take place on Monday, October 30. It will be a virtual event, streamed via Apple’s website, at the spooky Halloween Eve time of 5 p.m. PT/ 8 p.m. ET.

Apple October event: ‘Scary fast’

Unlike the past several Apple events, the “Scary fast” event will be held completely virtually. There is no in-person component for members of the press. Anyone will be able to tune in live via Apple’s website, YouTube, and the Apple TV app.

This also marks Apple’s first nighttime event, taking place at 5 p.m. PT / 8 p.m. ET. In the past, Apple events have generally been held at the much-more-reasonable time of 10 a.m. PT / 1 p.m. ET.

Apple’s October event is expected to focus on the introduction of new Macs. The company is rumored to have a new iMac in the works and possible updates to the MacBook Pro.

On Apple’s Events website, there is an animated version of the invite artwork where the Apple logo transforms into a Finder-style spooky face. A clear hint at new Macs, as if there was any doubt.

One lingering question is whether or not Apple is ready to unveil its next-generation M3 chip. It’s possible that the new iMac will be powered by the M2 chip that was first unveiled at WWDC 2022. The “Scary fast” tagline, however, seems to imply that more dramatic upgrades are on the way.

Apple unveiled the current M1 iMac way back in April 2021 with the M1 chip. It featured an all new ultra-thin design, available in a range of unique colors. The 24-inch iMac, however, hasn’t been updated since then.

In January, Apple held a virtual event of sorts to announce the updated 14-inch and 16-inch MacBook Pro with M2 chips. This “event” wasn’t pre-announced and instead came in the form of press releases on Apple’s website and a video published – not live-streamed – on YouTube.

Easter egg on Apple’s website confirms that the ‘Scary fast’ event is all about the Mac

Apple has just announced a special event for the press on October 30. Named “Scary fast,” the event seems rather atypical for the company, as it will be held on a Monday at 5 p.m. PT. There was a lot of speculation about Apple announcing new Macs next week, and a subtle easter egg on the company’s website confirms that the event is all about the Mac.

Apple confirms its upcoming event is about the Mac

On the official Apple Events webpage, there’s an animated version of the Apple logo that turns into a spooky Finder face – the file explorer in macOS. In the past, Apple has held other events in October and November dedicated to announcing new Macs, so the timeline fits perfectly.

In recent years, Apple’s event artwork hasn’t been very clear about what the company will discuss at the presentation. In most cases, the company chooses to promote the events with a stylized Apple logo based on new wallpapers that come with the devices, with only a few exceptions.

For example, the image promoting the September 2022 event had stars to represent the iPhone 14’s satellite connectivity. Having the Finder logo on the event webpage pretty much confirms that we’ll be seeing new Macs next week.

As for the name of the event and Finder’s spooky face, that’s presumably a joke about the fact that Halloween takes place the next day. And while we don’t know exactly which Macs Apple will announce next week, there are rumors about both the iMac and MacBook Pro getting an upgrade – perhaps with a new M3 chip.

In January, Apple held a virtual event of sorts to announce the updated 14-inch and 16-inch MacBook Pro with M2 chips. This “event” wasn’t pre-announced and instead came in the form of press releases on Apple’s website and a video published – not live-streamed – on YouTube.

Watch it online

Interestingly, this event will be broadcast online without an in-person gathering, which means that the press won’t be there to see the new products in person after the presentation. It will be streamed on Apple’s website, Apple TV app, and YouTube.