Key Takeaways

From the meeting notes, it’s clear that Samsung Electronics Co., Ltd successfully hosted five launch events to showcase the latest additions to its Rugged Range lineup, specifically the Galaxy XCover7 and Galaxy Tab Active5. These devices are designed for demanding environments and B2B applications, aimed at empowering workforces to maximize productivity with a seamless and versatile user experience.

The events in Sydney, Melbourne, Brisbane, Perth, and Adelaide provided an immersive experience for key partners, featuring product demonstrations, customer testimonials, and hands-on sessions. The Regional Sales Director at Advanced Mobile IT (AMIT) emphasized the benefits of Samsung’s Tab Active series and the affordability of the XCover, highlighting its utility in vehicle and field use.

Moreover, Samsung’s Rugged Devices with IP68 and MIL-STD 810H certifications offer impressive protection against water, dust, and shocks. Customizable options like the Programmable Key and advanced NFC capabilities enhance operational efficiency, making these devices suitable for various sectors such as transportation, public safety, and manufacturing.

In conclusion, Samsung’s Rugged Range demonstrates a commitment to providing durable, optimized, and secure devices that enable partners to innovate their workplaces and maximize productivity in their workforce. For more information about Samsung’s Rugged Range, visit their website at https://ift.tt/G7tYzSU.

Summary of Tools for the Workplace of Tomorrow: Samsung Showcases Updates to its Rugged Mobile Range at Multi-city Launch Events

Over the past month, Samsung Electronics Co., Ltd hosted five launch events, showcasing its latest additions to the Rugged Range lineup across multiple capital cities. Designed specifically for demanding environments and B2B applications, the Galaxy XCover7 and Galaxy Tab Active5 empower workforces to maximise productivity with a seamless, versatile user experience. As 89% of businesses surveyed in the Asia-Pacific agree mobile devices are a key contributor to strong business performance,[1] it’s clear why access to efficient and practice devices is so important when it comes to empowering your employees.

As a first-of-its-kind national B2B experience, Samsung was able to bring in-person immersive events to Sydney, Melbourne, Brisbane, Perth and Adelaide, making it easier for key partners across the country to learn about the range and get hands-on. With immersive product experiences and customer testimonials, B2B customers were able to see firsthand, the real benefits of Samsung rugged devices and the ways they can help innovate their work place.

Rob Taylor, Head of B2B Division, Mobile eXperience at Samsung Australia said, “Our research supports the growing interest of enterprise devices and as ways of working evolve, employers need access to durable, optimised and secure devices to maximise productivity in their workforce. These events allow partners to see how these features are brought to life on Galaxy rugged devices first-hand.”

Stephen Mummery, Regional Sales Director, Advanced Mobile IT (AMIT) said, “The Samsung range, and in particular the Tab Active series, have been a cornerstone offering for AMIT customers seeking an in vehicle ruggedised tablet solution. The Samsung Tab Active Range has allowed AMIT customers to refresh the tablet without having to change other infrastructure such as docks and power solutions due to its almost exact same form factor as the previous model. The Samsung XCover is probably the most affordable ruggedised handset available today. The programmable quick launch key allows for fast application use in the field.”

In total, the launch events saw an attendance of over 300 partners and customers, across construction, mining, manufacturing, and government sectors.

Why Choose Samsung’s Rugged Range

Samsung’s Rugged Devices  have been tested against tough and demanding  conditions. With IP68 and MIL-STD 810H certifications, they offer impressive protection against water, dust, and shocks. Customisable options like the Programmable Key and advanced NFC capabilities help enhance operational efficiency whether your employees are customer facing, in field or on the frontline. These devices are ready for seamless integration with partners, enabling barcode scanning and augmented reality functionalities. Tailored for specific sectors including transportation, public safety, and manufacturing, the Galaxy XCover7 and Tab Active5 deliver reliable performance and customised solutions.

To learn more about Samsung’s Rugged Range, visit https://www.samsung.com/au/business/mobile/rugged/

[1] TRA “Ruggedized Smartphones & Tablets in Asia Pacific – Enterprise Adoption, Use Cases and Benefits 2023”

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Key Takeaways

Based on the meeting notes, the main takeaways are:

1. Samsung is introducing new features to safeguard user privacy and security, including Pin App, Maintenance Mode, and Secure Folder.

2. Pin App acts as a personal security guard for apps, allowing users to lock specific apps to the phone screen and prevent unauthorized access.

3. Maintenance Mode is designed to hide personal data from being accessed when a device is sent away for repair, and it allows users to set up a separate user profile to keep their primary account and data private.

4. Secure Folder provides a container to lock away sensitive data, ensuring it cannot be accessed through the phone’s regular storage, and it offers features such as PIN, pattern, password, and fingerprint access for additional security.

5. These new features aim to give users greater control over their privacy and security and offer reassurance against prying eyes.

If you need additional information or further details on these points, please let me know.

Summary of The Knox Journals: Tired of prying eyes on your personal information? Here’s how to stop it.

Our phones are constantly in our hands, but have you considered how often it gets into the hands of others? Whether it’s entertaining a child, showing something funny to a friend, or sending it in for repair; we hand over our previous devices surprisingly often. Each time we do that, we risk allowing too much access. It’s an invasion of privacy, waiting to happen.

With , you get to decide what people can and can’t see, no matter who’s got their hands on your device. It’s like having a personal security guard for your phone.

Pin App:

There’s a feeling you get when you hand over your phone to show somebody some pictures. It could be your holiday snaps, or just something funny you saved. But then they accidentally open another app and now they see a photo or message, or anything else you didn’t intend to show them. It’s a horrifying moment, but Pin App can stop that from happening again.

Think of Pin App like a personal security guard for your apps, stopping people from getting into where they’re not welcome. Instead, it keeps them exactly where they’re supposed to be – allowing you to choose an app to lock to the phone screen when you hand your phone over.

Pin App also acts as a Do Not Disturb sign, preventing awkward pop-up notifications that risk showing sensitive information when all you wanted to do was to share a funny social media post.

Setting up Pin App is quick and easy. Simply go to your Settings, then into Security and Privacy. Next, scroll down and find More Security Settings, and you can toggle the switch for Pin App on or tap on the text to view more settings. For extra security, you can choose ‘Ask for PIN before unpinning’, so whoever has your phone will need a password to get out of the pinned application.

Then, open the app you want to pin. Tap the Recents button (or swipe up and hold if you’re using swipe gestures) then tap the icon above the app. Select the ‘Pin this app’ option, and that’s it.

Settings > Security and privacy > More security settings > Pin app

Maintenance Mode:

Many of us at some point during the lifecycle of our device, will find ourselves submitting our phone to a third-party repair service for that cracked screen or that damaged charging port. More often than not, we need to send our device away for a period of time to have the repair done which brings its own risks including the ability of third parties to access private information on our devices.

Even the most careful among us can’t avoid accidents. When you send your phone away to get that cracked screen or damaged charging port fixed, you’ve got no idea who can access your data.

This is where Samsung’s can be used.[1] It is specifically designed to hide your personal data from being accessed when your device leaves your hands and is sent away for any type of repair.

When you , you can set up a distinct user profile, ensuring your primary account and data remain private. This mode can be activated either through the device’s Settings, where you tap Device Care before navigating to and tapping Maintenance Mode; or can be activated through the Samsung Members app.

Once Maintenance Mode has been turned on, you can conceal all your personal data including photos, videos, contacts and messages and prevent any unauthorised access. It also ensures that no data is erased by accident from your device, for instance, by a repair service centre.[2] If you do need to send your device away for those repair activities, you can also ensure that those accessing it will only have access to basic device features that enable them to perform the necessary service diagnosis.

Settings > Device care > Maintenance mode

Secure Folder:

Samsung Knox provides layers of security and privacy, not only to protect users but also to give them choice in what they want to secure. For those who want to keep their most personal information separate and safe, there’s Secure Folder.

It’s a container that locks away your data so it cannot be accessed through your phone’s regular storage. It can hold your most private data such as calendar schedules and contact information, as well as notes, photos, videos, files and even apps. You can even encrypt the Secure Folder to keep your apps and data even more locked down until the next time you open the folder.

You can find Secure Folder in your apps. The first time you open it, you’ll have to set your lock type to either a PIN, pattern, or password. In addition to these, you can also add fingerprint access – and then you’re good to go. Anything you create within the Secure Folder will be automatically stored here, but you can also move data here any time.

For example, if you want to keep a copy of your driver’s license, you can take a photo of it using the Camera app within Secure Folder, or you can pick a photo in your Gallery, tap the options menu (the three dots), and then select ‘Move to Secure Folder’.

There are a lot of things you can’t control, but when it comes to your privacy, Samsung wants to give you as much control as possible. With Pin App, Maintenance Mode and Secure Folder, you’ve got that extra reassurance against prying eyes.

Settings > Security and privacy > More security settings > Secure Folder

[1] Availability may vary by market and model. Maintenance mode will be supported on Galaxy devices running Android 13 or higher and availability will vary according to the model.

[2] As a precautionary measure, users are encouraged to back up any personal data before activating Maintenance Mode.

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Key Takeaways

Based on the meeting notes, Samsung Electronics Australia has announced a marketing collaboration with Westfield Sydney to launch the Samsung Galaxy Z Fold6 and Flip6 smartphones. The partnership aims to provide an immersive retail brand experience through an extensive presence in the Westfield Sydney retail space, including digital screens, building structures, and a market-first partnership with QMS for a complete footprint. The brand experience, which will be live from July 11 to July 25, is designed to create high-impact interactions and raise awareness of the new Samsung Galaxy Z Series among a large customer base. Additionally, a unique activation featuring the “Impossible Selfie” was showcased to demonstrate the capabilities of the Galaxy Z Series, particularly its new FlexCam with Auto Zoom feature. The new smartphones are available for pre-order on Samsung.com.au and major retail and telco partners.

Summary of Samsung celebrates launch of new foldable Z Series with market-first retail brand experience

Samsung Electronics Australia today announced a market-first, extensive brand experience with Westfield Sydney. The partnership with Scentre Group BrandSpace marks the expansion of Galaxy AI, with the launch of the Samsung Galaxy Z Fold6 and Galaxy Flip6, and the start of pre-order, revealed at the #SamsungUnpacked event in Paris, France late last week.

Proudly activating in the heart of the Sydney CBD, and Australia’s premiere, world-class, retail destination and one of the country’s highest-foot traffic retail hubs¹, the Samsung partnership with Westfield Sydney aims to create an unmissable and immersive, retail brand experience. The experience consists of a mix of out of home (OOH) and an experiential activation. With unprecedented share of voice across the entire centre from shop floor to the street, the partnership will entail of five 3D Enabled Creative SuperScreens, 59 SmartScreens, 27 Digital Directories, and branded prominence across building structures including columns/pillars, valet hoarding, concierge, escalators, staircases and 160 dining precinct tables. Further extending across the wider shopping district surrounds, and in a market first partnership with QMS, Samsung will have 120 panels across Pitt Street and the broader Sydney Central Business District, resulting in a complete footprint.

Jason Ridge, Head of Marketing – Mobile Experience at Samsung Electronics Australia said, “At Samsung, we strive to connect with our audiences via high-reach and high impact interactions. Like our market-leading commitment to AI, and the breath of opportunity our new Galaxy Z Series Australians are empowered with, we aim for the brand partnership with Westfield and its scale to echo this sentiment. We’re excited to constantly push the boundaries of traditional marketing and look forward to driving hype and awareness of our latest Z Series range through the unmissable brand experience”.

The Samsung retail brand experience at Westfield Sydney will be live from the new Galaxy Z Series’ pre-order, 11 July through to 25 July, with an expected 1.16 million customer visits on average through the centre on any given fortnight². The partnership aims for the new Z Series and Ecosystem to be unmissable, by leveraging in a market-first all spaces available at Westfield Sydney to create interactive experiences that enable an interactive and innovative showcase of Samsung’s pioneering Galaxy AI.

Chris Bolling, from Scentre Group BrandSpace said, “We’re thrilled to partner with Samsung on a bold and dynamic campaign, which pushes the boundaries of OOH to command mass reach, while also plays with experiential to engage with Gen-MZ in a fun and unique way. We know Australian consumers are seeking engaging brand experiences, more than ever. Through this collaboration, we look forward to creating elevated in-store experiences for Westfield and Samsung customers.”

At the centre of the immersive brand partnership for the duration of the Z Series’ launch weekend (11 July-14 July), was also a disruptive and irreverent activation, completing the brand partnership’s mission to capture visitor attention. Coined the Impossible Selfie, starring, ‘Sweet Ben’, a furry, pink, playground-dwelling creature, intended to be so cute and irresistible, consumers simply had to take a photo with it, but so big it’s impossible to take at arm’s reach. Huggable, soft, and instantly loveable, ‘Sweet Ben’ aimed to highlight the Samsung Galaxy Z Series’ latest cutting-edge tech, and its new capability, FlexCam with Auto Zoom – a Galaxy AI enabled feature that can not only take the photo, but frame it for you, ensuring everyone fits in. Even ‘Sweet Ben.’

The live demonstration of the Impossible Selfie allowed visitors to trial the new device and experience first-hand how its powerful Galaxy AI features can benefit Australians’ lives in tangible ways. Made in collaboration with Traffik and installation artist James Dive, ‘Sweet Ben’ took a colossal seven weeks to produce, standing three metres tall and encompassing an impressive four metre footprint.

Paul Meates, Executive Creative Director at CHEP Network said, “With advanced tech like AI, collectively we often struggle to comprehend how it can positively affect their lives. Our aim was to challenge that notion – to ensure Samsung’s AI is seen as incredibly approachable and to prove its benefit to us in our everyday lives.”

The new Samsung Galaxy Z Fold6 and Flip6 are each available for pre-order from 11 to 30 July on Samsung.com.au, as well as all major retail and telco partners. Pre order now at: https://samsung.com/au/smartphones/galaxy-z-fold6/

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