Key Takeaways

Here are clear, concise takeaways from the meeting notes:

– Global collaboration announced
– Samsung launched a worldwide partnership with The Devil Wears Prada 2 to promote the film using the Galaxy S26 Ultra.
– A custom spot features Helen J. Shen as Jin, demonstrating Circle to Search with Google on the S26 Ultra to handle a Miranda Priestly-style last-minute request.

– Campaign mechanics and assets
– Circle to Search with Google on Galaxy S26 Ultra is a core creative element, positioned as the “cheat code” for high-pressure moments.
– The Galaxy S26 Ultra was showcased as a Runway Cam #withGalaxy, capturing red-carpet looks in cinema-quality footage suitable for social posts.
– A YouTube spot and immersive social activations (photo-op at the premiere) are part of the rollout.

– Activation details and participants
– Red-carpet activation at The Devil Wears Prada 2 World Premiere; attendees included Helen J. Shen, Simone Ashley, Justin Theroux, Lucy Liu, Heidi Klum, Paige DeSorbo, Hannah Berner, Winnie Harlow.
– Haley Kalil (Hayley Baylee) participated in the photo experience and amplified Galaxy S26 Ultra features on social media.

– Influencer and social content
– Haley Kalil and other influencers posted about the S26 Ultra, highlighting features like Circle to Search.
– Instagram and other social content from the event are part of the engagement strategy.

– Key messaging and claims
– Circle to Search is promoted as a leading feature on the S26 Ultra, used to stay calm and manage high-stakes scenarios.
– The campaign emphasizes professional-grade, cinema-like footage with Runway Cam capabilities.

– Timeline and availability
– The Devil Wears Prada 2 world premiere occurred April 20, 2026.
– The film releases in theaters on April 30, 2026.
– Samsung Newsroom Australia coverage published April 25, 2026.

– Partnerships and disclosures
– Partners include 20th Century Studios and Google (Circle to Search).
– A detailed trademark disclaimer for Circle to Search is included, outlining usage, availability, and language support.

– Opportunities and questions (to consider)
– measure engaged reach and sentiment across the Runway Cam and Circle to Search content; track per-influencer and per-platform metrics.
– assess cross-market rollout—how the campaign will adapt to different regions beyond Australia.
– coordinate with Google for any language/territory limitations and ensure all trademark/disclaimer requirements are consistently applied.

– Suggested next steps
– Compile a post-campaign recap with key metrics (engagement, video views, hashtag usage, influencer reach).
– Plan follow-up native content or regional activations to sustain momentum around The Devil Wears Prada 2.
– Confirm cross-brand alignment (Samsung, Google, 20th Century Studios) for future collaborations and any required legal approvals.

If you’d like, I can convert these into a one-page executive slide or a brief internal memo with bullets tailored to your audience.

Summary of Samsung announces global Galaxy S26 Ultra collaboration for the release of The Devil Wears Prada 2 in theaters

NEW YORK, NEW YORK – APRIL 20: (L-R) Meryl Streep, Emily Blunt, Stanley Tucci and Anne Hathaway attend the world premiere of The Devil Wears Prada 2 at Lincoln Center in New York, New York on April 20, 2026. (Photo by Jamie McCarthy/Getty Images for 20th Century Studios)

Today Samsung launched a global collaboration to celebrate the upcoming theatrical release of 20th Century Studios’ The Devil Wears Prada 2, with a custom spot that features Helen J. Shen as her character ‘Jin’, flawlessly fixing a last-minute Miranda Priestly request using Circle to Search with Google on the new Galaxy S26 Ultra.

As part of the global team-up, the Galaxy S26 Ultra shined during its red-carpet moment at The Devil Wears Prada 2 World Premiere. In an activation that would leave even Miranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red carpet looks of attendees, making it the first-ever Runway Cam #withGalaxy that delivered jaw dropping professional-grade footage with a cinematic, social post-ready feel.

Stars like Helen J. Shen, Simone Ashley, Justin Theroux, Lucy Liu, Heidi Klum, Paige DeSorbo, Hannah Berner, and Winnie Harlow posed for the S26 Ultra photo-op to capture their memorable looks.

S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.

“I’m a huge fan of The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here posed for the S26 Ultra photo-op to capture their memorable looks.

S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.

“I’m a huge fan of The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here on the red carpet, and sharing all my favorite Galaxy S26 series features with fans has just been the best experience.”

NEW YORK, NEW YORK – APRIL 20: Haley Kalil attends the world premiere of The Devil Wears Prada 2 at Lincoln Center in New York, New York on April 20, 2026. (Photo by Jamie McCarthy/Getty Images for 20th Century Studios )

Haley also took to social media to showcase how she used her Galaxy S26 Ultra features such as Circle to Search with Google to get ready for the premiere.

 

View this post on Instagram

 

A post shared by H A L E Y B A Y L E E (@haleyybaylee)

Circle to Search with Google on Galaxy S26 Ultra is Runway ready[1]

Samsung and Google partnered on a series of creative spots set in The Devil Wears Prada 2 universe to shine a light on how technology – like Circle to Search with Google on S26 Ultra – is the cheat code for staying calm in high-stakes situations.

 

View this post on Instagram

 

A post shared by Samsung Mobile (@samsungmobile)

Want to see if the Galaxy S26 series is the right fit for you? Visit Samsung.com and get ready for The Devil Wears Prada 2, in theatres April 30.

About The Devil Wears Prada 2

Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ The Devil Wears Prada 2, the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.

[1] Circle to Search is a trademark of Google LLC. Requires internet connection. Mobile data fees may apply. Circle to Search feature must be enabled. May not work on all visual or audio elements. Users may need to update Android or Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Google SafeSearch filter applies. Not available on apps that prohibit screen capturing. Please refer to the following webpage to find Google’s Circle to Search supported languages: https://ift.tt/b1n8ImF

from Samsung Newsroom Australia https://ift.tt/frxwAXq
via IFTTT

Key Takeaways

Here are clear takeaways from the Samsung Newsroom article about Audio Eraser on the Galaxy S26 series.

What’s new
– Real-time audio control: Audio Eraser now supports live sound separation and optimization for content streamed across OTT platforms and social media, not just edited/local content.
– AI-driven: An AI sound engine with advanced sound separation enables instant adjustments to voices, music, and background noise as content plays.
– Real-time focus: Moves beyond post-production edits to on-the-fly audio management for a more immersive listening experience.

How it works and how to use
– Access: While a video is playing, swipe down from the top-right to open Quick panel and tap the Audio Eraser icon to start filtering.
– Controls:
– Strength: Adjust noise reduction strength.
– Voice Focus: Emphasize dialogue for clearer speech.
– Scope: Works across various streaming platforms and content you’re watching, not limited to saved content.
– UI cues: The feature is shown with a dedicated control panel (Strength and Voice Focus) in the Quick panel.

What it enables
– Real-time tailoring of sound to your environment and preference, across any content, for a clearer listening experience.
– Can be used for both personal viewing experiences and content consumption on streaming/ social apps.

Availability
– Galaxy S26 series (S26, S26+, S26 Ultra).

Limitations and caveats
– Results vary by device model and OS version; not guaranteed to work identically on every device or video.
– Audio detection may depend on the source material; certain sounds may not be detectable at all times.
– Samsung Account login may be required for certain features.
– Actual accuracy of sound detection and enhancements may vary based on audio source and video conditions.

Implications for users and products
– User experience shift: From “edit after the fact” to “adjust in real time” for enhanced hearing in noisy environments.
– Broad applicability: Useful for any content you’re watching, including OTT and social media streams.
– Potential marketing angle: Emphasize real-time control, personalized listening, and noise reduction across all content.

Recommended next steps (internal)
– Communications: Prepare FAQ and quick-start guide for customers highlighting feature access, controls, and limitations.
– Marketing: Update product messaging to reflect real-time audio management; consider a short tutorial video and before/after use cases.
– Support readiness: Anticipate questions about compatibility across apps and OS versions; assemble troubleshooting tips.
– Feedback loop: Gather user feedback from early adopters to gauge real-world effectiveness and any edge cases.
– Rollout planning: Confirm deployment timelines across all S26 models and supported OS versions.

If you’d like, I can turn these into a condensed one-page briefing for executives or draft a customer-facing FAQ.

Summary of Faster, Real-Time : Enhanced ‘Audio Eraser’ With the Galaxy S26 Series

Audio Eraser[1] on Galaxy devices reduces unnecessary noise in videos and amplifies desired sounds, enabling a more immersive viewing experience. First introduced for editing saved content on the Galaxy S25 series, the feature has evolved significantly over the generations. Audio Eraser expanded to support playback adjustments within native apps — such as Gallery and Voice Recorder — on Galaxy Z Fold7 and Z Flip7.

Now, with the Galaxy S26 series,[2] it has reached new heights by supporting real-time audio control on content streamed across various platforms. In this article, we’ll dive deeper into these advancements.

From Fix it Later to Filter it Now

Starting with the Galaxy S26 series, Audio Eraser has evolved into a live audio experience. It enables real-time sound separation and optimisation across voices, music and background noise, not only for recorded content but also for over-the-top (OTT) or social media content you are watching. This advancement shifts the focus from post-recording edits to real-time audio management.

By integrating an AI sound engine with advanced sound separation technology, the Galaxy S26 series allows you to instantly adjust and control sound as it occurs. This ensures a clear, immersive listening experience across various streaming platforms by effectively neutralising distracting background noise.

The video below shows how the Galaxy S26 series keeps the sounds you want to hear clear, even in noisy environments.

▲Comparison of interview audio before and after using Audio Eraser on the Galaxy S26 series.

Seamless Access, Total Control

You can easily adjust noise and reduce distractions directly from the Quick panel without needing to rewind or replay content. While the video is playing, simply swipe down from the top right of the screen and tap the Audio Eraser icon to start filtering the sound right away.

Once activated, the feature offers advanced controls for a more professional touch. You can adjust the “Strength” slider to fine-tune noise reduction and enable “Voice Focus” to hear clear dialogue in the video.

With the Galaxy S26 series, you can enjoy tailored sound quality in real-time, regardless of the content you’re watching.

▲ Access Audio Eraser via the Quick panel on the Galaxy S26 series, with controls to adjust “Strength” and enable “Voice focus.”[3]

Audio Eraser is no longer limited to reducing noise. It now allows you to easily design your sound in real time. Enjoy the more personalised and comfortable listening experience with the Galaxy S26 series.

[1] Audio Eraser supports adjusting noise from media playing through the Quick panel for select apps on the Galaxy S26 series. The level of support depends on the model and OS version. Results may vary by video depending on how sounds are present. Samsung Account login is required. Certain types of sound, such as voices, music and noise, can be detected. Actual sound detection may vary depending on the audio source and video conditions. Accuracy of results is not guaranteed.

[2] The Galaxy S26 series includes Galaxy S26, S26+ and S26 Ultra.

[3] Image simulated for illustrative purposes. Actual UX/UI and sequence may be different.

from Samsung Newsroom Australia https://ift.tt/RYiEJOh
via IFTTT

Key Takeaways

Executive summary:
Samsung Electronics Australia is expanding its Mobile eXperience (MX) rugged devices distribution through Ingram Micro Australia, broadening reach across enterprise, government, field services, logistics, transport, construction, mining, healthcare, and other rugged verticals. The move enables end-to-end solutions via a broader reseller and system integrator network, backed by Ingram Micro’s logistics and enablement capabilities.

Key takeaways:
– What happened
– Samsung expands MX distribution to Ingram Micro Australia for rugged smartphones and tablets.
– Builds on existing Samsung- Ingram Micro relationship and broadens channel architecture nationwide.

– Why it matters
– Addresses rising demand for rugged devices across multiple frontline industries.
– Expands access to system integrators and solution bundling partners, enabling more end-to-end deployments.

– Scope and offerings
– MX portfolio now distributed through Ingram Micro Australia.
– End-to-end solutions potential: hardware, software, and cloud services.
– Devices feature IP68, MIL-STD-810H, and built-in Samsung Knox security.

– Stakeholders
– Samsung side: Shawn Kwon, Vice President, Integrated B2B, Samsung Electronics Australia.
– Ingram Micro side: Mo Kandeel, Director of Consumer, Client & Endpoint, Ingram Micro Australia.

– Vertical and market implications
– Target verticals: enterprise, government, field services, logistics, transport, construction, mining, retail, healthcare, education.
– Greater access to frontline sectors and broader reseller network nationwide.
– Potential for system integrators to design standalone devices or end-to-end solutions.

– Partner and channel impact
– Strengthened distribution ecosystem with expanded reach.
– Alignment with Ingram Micro’s logistics and enablement capabilities to scale reach and support.

– Next steps and actions (internal)
– Align go-to-market and enablement plans across Samsung and Ingram Micro teams.
– Update partner communications, training, and collateral to reflect MX through Ingram Micro.
– Develop joint marketing and demand-generation activities for target verticals.
– Assess and plan for end-to-end solution bundles (hardware + software + cloud).

– Risks and considerations
– Potential channel conflicts with existing Samsung partners; need clear partner guidelines.
– Ensuring consistent SLAs and support across an expanded reseller network.
– Monitoring ramp-up pace and ensuring inventory availability.

– Success metrics to watch
– Number of new Ingram Micro-enabled partners and system integrators.
– Growth in MX device shipments via Ingram Micro.
– Volume of end-to-end solutions deployed across target verticals.
– Revenue/mipeline growth in key sectors (enterprise, government, healthcare, construction, mining).

– Notable quotes (summary)
– Samsung: Rugged device demand is increasing; expanding distribution improves choice and reach across frontline sectors; diversification supports total market growth.
– Ingram Micro: Collaboration enhances mobility, security, and productivity solutions; leverages Ingram Micro’s channel and enablement to unlock growth in commercial, government, education, and emerging verticals.

– Date/source
– Announcement dated March 31, 2026; Samsung Newsroom Australia.

If you’d like, I can convert these into a slide-ready summary or draft an internal memo with recommended action items and owners.

Summary of Samsung expands B2B Mobile eXperience distribution with Ingram Micro Australia

Samsung Electronics Australia today announced the expansion of its Mobile eXperience (MX) channel distribution, making its rugged mobile and tablet range available through Ingram Micro Australia. The announcement builds on the long-standing relationship between Samsung’s Display business and Ingram Micro, and reflects the rapid growth and diversification of Samsung’s local B2B operations.

The expanded relationship enables Samsung to scale its presence across enterprise, government, field services, logistics, transport, and other rugged dependent verticals. It also opens greater access to system integrators and solution bundling partners who play a critical role in deploying rugged mobility in complex operational environments.

“We are experiencing an increased appetite for rugged devices, and as this demand continues to expand across Australian industries, strengthening our distribution ecosystem is critical,” said Shawn Kwon, Vice President, Integrated B2B at Samsung Electronics Australia.

“By collaborating with Ingram Micro Australia, we are growing our network to provide greater customer choice, and ensure our solutions reach more businesses – spanning a wide array of frontline sectors, from retail through to healthcare – that rely on rugged devices to support these teams. With the infrastructure and resource boom continuing, we are also gaining strong momentum in construction and mining industries. The collaboration between us and Ingram Micro Australia strengthens Samsung’s overall channel architecture by extending availability through a broader reseller network nationwide. This diversification is designed to help grow the total market, broaden product availability, and increase purchasing choice for customers, all while maintaining continuity for existing partners.”

Mo Kandeel, Director of Consumer, Client & Endpoint at Ingram Micro Australia elaborated, “We’re excited to announce the expansion of our strategic relationship with Samsung, now encompassing full distribution of Samsung’s mX solution portfolio across the Australian channel. This strengthens Ingram Micro Australia’s commitment to delivering best in class mobility, security, and productivity solutions to partners, while enabling Samsung to scale its reach through Ingram Micro Australia’s established distribution, logistics, and enablement capabilities. By combining Samsung’s innovation in mobile devices and enterprise mobility with our Australian channel expertise, together we are positioned to unlock new growth opportunities across commercial, government, education, and emerging vertical markets.”

The expansion will enable channel partners to design and deliver standalone products or end‑to‑end solutions – spanning hardware, software and cloud services – more easily and effectively.

Samsung’s rugged portfolio includes smartphones and tablets designed for various work environments, featuring IP68 ratings and MILSTD810H for performance, and protected by Samsung Knox built-in security. The partnership with Ingram Micro aims to make these solutions more accessible to organisations seeking high-performance, secure and reliable devices for frontline teams.

from Samsung Newsroom Australia https://ift.tt/amF3WUJ
via IFTTT

Key Takeaways

Here are clear takeaways from Samsung Australia’s 2026 AI TV lineup announcement (April 23, 2026):

1) Core announcements
– Samsung Australia unveiled its full 2026 AI TV lineup across multiple categories (premium to mainstream): Micro RGB, OLED, Neo QLED, Mini LED, Crystal UHD, plus The Frame (and Frame Pro) and an expanded audio lineup (Music Studio 7 and 5; new soundbars and wireless speakers).
– Vision AI Companion (VAC) features are expanded across 4K-and-above TVs and are designed to make viewing smarter and more personalised. VAC integrates multiple AI platforms (Bixby, Perplexity, Microsoft Copilot) and interacts through natural language on a communal TV screen.
– VAC and AI features are backed by Samsung’s commitment to seven years of One UI Tizen upgrades and compatibility with Samsung TV Plus and Endless Entertainment solutions.

2) Vision AI Companion (VAC) specifics
– VAC brings AI-driven guidance on what to watch, eat, and listen to, and uses multiple large language models (LLMs) including Copilot and Perplexity. An upgraded Bixby enables more natural, context-aware interactions.
– VAC is designed for shared family viewing, reflecting Australian insights on family time around the TV.
– Availability: VAC is on the entire 2026 TV range and select 2025 models (Q7F or above). Some caveats apply (AI content accuracy, language/voice limitations, etc.).
– VAC capabilities include context-aware information surfacing on screen without interrupting content.

3) Premium display technologies and standout features
– Micro RGB: premium color/brightness with RGB micro-LED; models include R95H and R85H (sizes from 55″ to up to 115″ in R95H). Key features include Glare Free technology, Infinity Air Design, Wireless One Connect, Micro RGB AI Engine Pro, Precision Colour 100, Colour Booster Pro, HDR Pro.
– OLED: S95H, S90H, S85H with deep blacks and Pantone Validated ArtfulColor. FloatLayer Design and Art Store enhance aesthetics and artwork experiences. Gaming enhancements include Ultimate Gaming Pack (Motion Xcelerator 165Hz, VRR support, 144Hz gaming on select Neo QLED/OLED variants with NQ4 AI Gen3 Processor).
– Frame: The Frame Pro (LS03HW) uses Neo QLED with Wireless One Connect; The Frame (LS03HE) uses QLED; both feature Art Mode with 5,000+ artworks and VAC personalization; frame-in-wall option for cleaner installation on LS03HE.
– Neo QLED: QN80H 4K with VAC, 4K Upscaling, up to 144Hz on select models, NQ4 Gen 2 Processor.
– Mini LED: M70H 4K (85/75/65/55/50/43″). AI features for sports, gaming, and everyday viewing; Motion Xcelerator up to 120Hz; Mini LED HDR; adaptive sound.
– Crystal UHD: U9000H 4K with a wide size range (98″ down to 43″).

4) Audio ecosystem and immersive experiences
– Music Studio 7 and Music Studio 5 wireless speakers introduced, with Q-Symphony expansion and Dot Design by Erwan Bouroullec on Music Studio 5.
– Soundbars: Q990H, Q930H, Q800H, Q600H (Dolby Atmos configurations) with pricing; Wireless Speakers include Sound Tower and other Music Studio models.
– New ecosystem aims for deeper AV integration and more flexible speaker setups around big-screen TVs.

5) The Frame and Art-focused offerings
– The Frame lineup continues to blend art mode with TV viewing; accessible 5,000+ professionally curated artworks; art experiences are VAC-personalized; built-in design options for cleaner integration (in-wall wiring on LS03HE, built-in wiring options for certain frames).
– Frame Pro (Neo QLED) and Frame (QLED) variants targeted at different installation needs and aesthetics.

6) Connectivity and content services
– Samsung TV Plus expanded as a global, ad-supported streaming service with no subscription, available across Samsung TVs, Galaxy devices, Smart Monitors, and Family Hub refrigerators (100M+ monthly users; thousands of on-demand shows/movies; no sign-up required).
– Google Cast supported on select models (Mini LED, Neo QLED, Crystal UHD) to stream from mobile devices.
– Google Photos Memories on eligible 2026 TVs, surfaced via Samsung Daily+ and Now Brief on-screen widget; six-month exclusive window with Google Photos app; broader features to roll out in 2026.
– Availability of content services may vary by model/region; features require internet and compatible devices.

7) Availability and pricing guidance
– Availability: 2026 AI TVs available in Australia via Samsung.com/au and retailers.
– Price guidance: A detailed price table was provided for multiple SKUs (Micro RGB, OLED, Frame, Neo QLED, Mini LED, Crystal UHD, soundbars, and wireless speakers). Note: Pricing is dealer-discretionary.
– Several SKUs have regional and size-specific availability notes (e.g., certain sizes only for certain models).

8) Design and quality assurances
– Glare Free technology extended to multiple OLED models (S90H, S95H) and Frame variants in some configurations.
– Pantone Validated ArtfulColor and other certification/independently verified color accuracy claims are highlighted for premium models.
– Wireless One Connect Box availability noted as separate purchase in some configurations; in-wall installation options may require drilling on certain frames.

9) Implications and opportunities
– Strong emphasis on AI-driven, personalised, and communal viewing experiences to differentiate from competitors.
– Broad integration of VAC across home entertainment, including cross-service AI platforms, which could drive higher engagement and time spent with Samsung ecosystems.
– Expect premium upsell opportunities (Micro RGB and OLED flagship models) alongside accessible options (Crystal UHD, Frame family, Mini LED M70H) to broaden market coverage.
– Retail and channel readiness will be critical given dealer-discretion pricing and model/size variation by region.

10) Suggested next steps / actions
– Align marketing messaging around VAC-driven personalization and family viewing benefits for 2026 line-up in AU markets.
– Prepare retailer training on VAC capabilities, available models, and language/availability caveats.
– Develop regional promotions highlighting featured SKUs (e.g., Micro RGB R95H, OLED S95H/S90H, Frame Pro) and the new Audio ecosystems (Music Studio lines + Q-Series/Soundbar upsell).
– Confirm availability windows and stock commitments for high-demand sizes (e.g., 115″ Micro RGB, 83″–85″ OLEDs).
– Plan content partnerships and media outreach around Google Cast and Google Photos integrations, Samsung TV Plus growth, and artwork partnerships for Frame/Art Store.
– Monitor the VAC feature rollout cadence (2026 across all models plus select 2025 Q7F+), and prepare customer support materials for potential accuracy and language limitations.

If you’d like, I can convert these takeaways into a one-page briefing for executives, or tailor a stakeholder-focused version (sales, marketing, retail partners, or product/engineering).

Summary of A New Reality comes to Light: Samsung Australia Unveils Full 2026 AI TV Line-up

Samsung Australia has today announced the launch of its full 2026 TV line-up, spanning premium Micro RGB, OLED, Neo QLED, and Lifestyle TVs, as well as mainstream Mini LED and UHD TVs. In its 20th year as the world’s No. 1 TV brand[1], Samsung is expanding AI-powered features across more models, making smarter picture, sound and personalised viewing experiences a reality for more Australians. Also in its 12th year as the Global No.1 Soundbar brand,[2] Samsung has expanded its portfolio of design-led Wi-Fi speakers and soundbars, via an all-new Music Studio Series, the next generation of powerful Q-Series soundbars, and refreshed Sound Tower models.

In 2026, Samsung TVs are not only designed to be sharper[3], but smarter with Vision AI Companion (VAC) features available across 4K-and-above TVs. The expansion brings AI-powered viewing to more categories, screen sizes and consumer passion points[4] and reflects Samsung’s broader strategy to make AI a central part of the TV experience. Backed by 7 years of One UI Tizen upgrades and compatible with Endless Entertainment solutions including Samsung TV Plus, Samsung’s Vision AI Companion autonomously enhances home entertainment and simplifies interactions through natural conversations based on user preferences driving personalised experiences.[5]

“Samsung’s 2026 AV range is our most diverse and accessible yet, marking a defining moment in how Australians experience entertainment at home,” said Simon Howe, Director – Visual Display, Samsung Australia.

“As we celebrate 20 years as the world’s No. 1 TV brand, we’re proud to introduce new innovations, from our breakthrough Micro RGB technology[6] to Vision AI-powered picture and sound solutions, once again setting a new benchmark for home entertainment. With these advancements, a new reality comes to light through lifelike visuals, precise colour, and by harnessing AI, providing deeply personalised experiences that will bring Australians closer to the content they love.”

Mr Howe continued: “Whether it’s sport, gaming, film or everyday viewing, our expanded range of ultra-large, Glare-Free TVs are made for Australians, making every moment more immersive and real. Our new range of AI-powered TVs go beyond entertainment to deliver practical benefits in everyday life, helping Australians find what they want faster, enjoy content easily, and make the most of their TV time.”

Image simulated for illustrative purposes.

Vision AI Companion Brings Smarter, More Immersive Viewing

Vision AI Companion (VAC) brings together Samsung’s broadest range of AI service platforms, including Bixby, Perplexity, and Microsoft Copilot, to make the TV experience more intelligent and personalised.[7] Designed to work alongside users as an entertainment companion, VAC can help guide what to watch, what to eat, and what to listen to, extending the role of the TV beyond viewing alone.[8]

Unlike AI designed for individual devices and users, Samsung Vision AI Companion is purpose-built for the communal TV screen[9] using various LLMs, including Microsoft Copilot and Perplexity to share visualised, intelligent responses adapted to Australian questions and requests[10]. An upgraded version of Bixby sits at the core of Vision AI Companion which enables more natural dialogue, deeper contextual understanding, and personalised responses.

Samsung insights show that shared experiences with family around the TV is particularly important for Australians, with half of respondents claiming their TV brings their family closer together for quality time[11]. In fact, 45% of respondents say the TV enables them to spend more time together[12], while 41% of respondents say the TV enables them to share passions and interests[13] with their families.

Samsung’s AI TV lineup also brings AI-enhanced entertainment features to movies, sports and gaming:

• AI Upscaling Pro[14]: uses AI to analyse and enhance low-resolution content in real time, delivering greater detail, depth and contrast, while Colour Booster Pro[15] analyses and categorises scenes to provide more vivid, lifelike colour.
• AI Soccer Mode Pro[16]: analyses match scenes in real time to optimise picture and sound for smoother ball movement, vivid colour and more immersive stadium audio.
• AI Sound Controller Pro[17]: analyses dialogue, background music and sound effects in real time, letting users adjust individual layers for a more immersive experience.

Vision AI Companion is available on Samsung’s entire 2026 TV range as well as being available on select 2025 models – Q7F or above.[18]

Samsung brings eight sizes across two Micro RGB series to bring life-like picture quality to Australians. Image simulated for illustrative purposes. Cables and Wireless One Connect not shown.

Micro RGB: Defining the Future of Premium Picture Quality

Micro RGB expands Samsung’s premium TV experience across a wider range of screen sizes, bringing highly precise colour, brightness and immersive AI-powered viewing to a large portion of Australian consumers. Available in the R95H and R85H series in sizes from 55 to 115 inches[19], Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which uses individually controlled red, green and blue micro-sized LEDs[20] to deliver highly precise light control, richer detail and more natural colour.[21]

Made for Australians’ bright homes, Samsung’s certified Glare Free technology[22] on Micro RGB R95 models minimise light reflection in bright environments, helping preserve a clear viewing experience across both long summer days and dark winter viewing sessions. With a near edge-to-edge Infinity Air Design display, the 12.9mm slim profile and Infinity Air stand[23] help make the Micro RGB R95 model look like it is floating in the air, while being Wireless One Connect ready[24] for a clutter-free finish.

Micro RGB also brings Vision AI Companion (VAC)[25] and other AI-optimised features to Samsung’s premium large-screen category, adding more intelligent and personalised viewing experiences. Micro RGB AI Engine Pro[26] helps fine-tune colour, motion and depth, so viewers can stay immersed in every scene. With Micro RGB Precision Colour 100[27], colour expression appears fuller and more lifelike, with a ≥100% BT.2020 gamut ratio.

Micro RGB Colour Booster Pro[28] and Micro RGB HDR Pro[29] leverage Samsung’s AI technology to further refine picture quality by optimising colour and contrast scene by scene, helping deliver more vibrant visuals across a wide range of brightness levels.

Samsung OLED S95H features a FloatLayer Design and is One Connect Box Ready. Image simulated for illustrative purposes. Cables and Wireless One Connect not shown.

OLED: Expanding the Lineup for More Viewing Preferences

Samsung’s 2026 OLED TVs include the S95H, S90H and S85H, offering deep blacks, rich colour, immersive performance and refined design across a wider range of viewing preferences. Certified Glare-Free technology – previously available only on the S95F model – now expands to both the S95H and the S90H, helping the display’s true blacks and rich colours stay clear and undisturbed, even in bright rooms[30].

On the flagship S95H, Samsung adds premium features designed to elevate both entertainment and art, and is Wireless One Connect ready for a clutter-free finish.[31] Pantone Validated ArtfulColor helps preserve the authenticity of original artwork with faithful colour and exceptional detail, while Art Store extends Samsung’s art experiences to OLED. The model’s FloatLayer Design also gives the display a lighter, more refined presence that blends in more naturally with the home.

For gaming and sports, Samsung OLED’s Ultimate Gaming Pack helps keep fast motion crisp and responsive. It brings together Motion Xcelerator 165Hz, support for key VRR platforms such as AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and quick-access gaming tools for smoother, more intuitive play[32].

The OLED S95H and S90H feature the NQ4 AI Gen3 Processor, which is powered by 128 AI neural networks to enhance picture and sound experiences[33]. For soccer fans, AI Soccer Mode Pro on S95H and S90H – and AI Soccer Mode on S85H[34] – the TV will automatically detect live matches to sharpen player detail, and help produce a balanced crowd atmosphere with clear commentary, so every moment feels more immersive and match-ready, with minimal distractions[35].

Pictured: The Frame Pro in Art Mode. Image simulated for illustrative purposes. Cables and Wireless One Connect box not shown.

The Frame: Elevating the Art TV Experience

The Frame lineup includes models designed for different spaces and installation needs. Across the line-up, users can enjoy Art Mode with access to 5,000+ professionally curated artworks,[36] along with experiences personalised by VAC.[37]

The Frame Pro (LS03HW model) features Neo QLED picture quality[38] and Wireless One Connect[39] while The Frame (LS03HE model) features QLED picture quality[40]. A built-in installation model of The Frame is also available for spaces that call for a cleaner, more integrated look.[41]

Key features of The Frame Pro include:

• Slim 24.9mm design depth: helps The Frame Pro deliver a more refined, art-inspired profile.
• Modern Frame Design and Wireless One Connect[42]: designed to provide a cleaner, clutter-free setup.
• Neo QLED picture quality[43]: paired with Pantone Validated ArtfulColor[44] and Glare Free technology[45], helps deliver rich contrast, lifelike, paper-like colour expression and clearer detail, even in bright rooms.

Key features of The Frame (LS03HE model) include:

• A built-in design: enables easy in-wall wiring while preserving The Frame’s iconic flush-to-wall look.[46]
• The Frame delivers incredible picture quality and lifelike colour with PANTONE Validated® certification. Powered by our most advanced Glare Free technology, it is designed to reduce reflections while minimising visual discomfort, even in bright indoor lighting. Combined with QLED, it helps ensure great clarity and art quality, so virtually every image looks focused and beautifully true to life.[47]

Neo QLED: Enhanced Picture Quality With More Connected Experiences

Samsung’s Neo QLED brings together enhanced AI picture quality and more connected viewing experiences across the QN80H, available in sizes from 50 to 100 inches. Each model delivers the brightness, contrast and smart optimisation expected from a true QLED experience.

Vision AI Companion (VAC) helps make the viewing experience more seamless and context-aware by naturally surfacing helpful information on screen without interrupting content.[48] Across the Neo QLED line-up, Samsung expands AI-powered picture and motion experiences, including 4K Upscaling – with gaming performance of up to 144Hz available on select models – while the NQ4 AI Gen 2 Processor helps optimise picture and sound for a wide range of content.[49]

Samsung adds 10 affordable new Mini LED models to its 2026 TV line-up. Image simulated for illustrative purposes. Cables not shown.

Mini LED: Optimised for AI, Made More Accessible

Samsung Mini LED brings a brighter, richer viewing experience to more viewers.[50] More precise light control and Pure Spectrum Colour give images greater depth and clarity, as well as contrast that feels more defined from scene to scene.[51]

The M70H, available in 85, 75, 65, 55, 50 and 43-inch models, delivers the core benefits of Samsung’s Mini LED experience, combining Samsung’s Mini LED picture quality with a broader set of AI-powered features for sports, gaming and everyday viewing:

• Motion Xcelerator up to 120Hz[52]: keeps fast-paced content smooth and clear.
• Mini LED HDR[53]: adds a more dynamic viewing experience.
• Mini LED Processor 4K[54]: optimises everyday picture performance.
• Adaptive Sound[55]: helps maintain a clearer, more balanced audio.

Samsung brings powerful, timeless Music Studio 7 & 5 wireless speakers to Australia. Image simulated for illustrative purposes. Cables not shown.

Music Studio 7 and 5: Lifestyle Audio Designed for Modern Spaces

Samsung has also expanded its lifestyle audio lineup with Music Studio 7 and Music Studio 5, pairing immersive sound with design that naturally blends into modern spaces and everyday living environments. The new models build on Samsung’s long-standing leadership in premium home audio, including its 12-year run as the world’s No. 1 soundbar brand[56], while helping create a more powerful integrated ecosystem that supports a wider variety of sound system combinations and a richer audiovisual experience.

Music Studio 7(HW-LS70H-Black, HW-LS71H-White) delivers an immersive 3.1.1-channel audio experience designed for richer, more expressive listening. Key features include:

• Hi-Resolution Audio and Dolby Atmos^®[57]: more detailed and immersive sound playback, while its super tweeter extends frequency response up to 35kHz for enhanced musical detail.
• Expanded Q-Symphony[58]: lets users connect up to five compatible sound devices with a Samsung TV to build a more immersive audiovisual experience at home.
• Built to pair naturally with big-screen TVs[59]: two Music Studio 7 units placed on either side of a larger display can create a more balanced interior look while widening the stereo soundstage.

Music Studio 5(HW-LS50H-Black), HW-LS51H-White) brings immersive sound to a more compact speaker format. Built for wireless music streaming, it supports high-resolution playback and effortless everyday listening. Features include:

• Dot Design by Erwan Bouroullec: a refined, design-forward speaker presence that is designed to blend seamlessly into any interior.

• AI Dynamic Bass Control[60]: Samsung’s proprietary technology that delivers powerful sound in a compact form factor while deepening low frequencies with minimal distortion.
• Samsung Audio Lab[61]: tunes the speaker, which uses a 4-inch woofer and dual tweeters with a built-in waveguide for clear, balanced sound, while Dolby Atmos^® support adds a more immersive listening experience.[62]

Samsung TV Plus: From TV Service to Global Media Platform

Samsung is also expanding its TV ecosystem through Samsung TV Plus[63], a premium global entertainment service designed to deliver exceptional experiences for every moment. With more than 100 million monthly active users, Samsung TV Plus offers thousands of shows and movies on demand in one place.

Samsung TV Plus provides users with instant access to content without additional sign-ups or payment. Originally rooted in Samsung’s TV ecosystem, the service has grown into a global media platform that extends the value of Samsung’s hardware leadership into everyday viewing. Samsung TV Plus is available exclusively on Samsung TVs, Galaxy devices, Samsung Smart Monitors, and Family Hub refrigerators, with no subscription required.

Samsung is also expanding connectivity across its 2026 TV lineup with support for Google Cast[64] on select models, including Mini LED, Neo QLED and Crystal UHD TVs. The feature allows users to stream videos, music and other content directly from compatible smartphones and tablets to the TV, adding more flexibility to the viewing experience.

Google Photos[65] memories is now available on eligible 2026 Samsung TVs, giving users a new way to relive their favourite moments on the big screen[66]. This experience surfaces curated photo memories through Samsung Daily+, the Now brief on-screen widget and the Google Photos app, available first and exclusively for six months. Additional Google Photos features will roll out on Samsung TVs later in 2026.

Availability

Samsung’s 2026 range of AI TVs are available across Australia via Samsung.com/au and leading retailers. For more information about Samsung`s 2026 AI TV lineup, please visit www.samsung.com/au

Price Guide

Pricing is set at dealer discretion.

[1] Global No.1 TV brand for 20 years. Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] Samsung is ranked No.1 soundbar brand for 12 years (2014–2025) ® Futuresource Consulting Ltd. Based on overall soundbar market share by manufacturer on an annual unit & value basis.

[3] Compared to previous Samsung TV models.

[4] Series and model counts are based on the global launch lineup and may vary by region.

[5] Provides AI created content, with accuracy not guaranteed. Not all accents, dialects, and expressions are recognised. Availability of features may vary. Available on 2025 Q7F and above, and 2026 TVs.

[6] VDE Testing and Certification Institute evaluated RGB Micro LED size is ≤ 100 µm. Test Report 331701-TL6-, valid until 8 July 2026.

[7] Services are subject to change and may be suspended or ceased without notice. Not all languages, accents, dialects and expressions are recognised. Internet connection and Samsung account required. Data usage and subscription fees may apply.

[8] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Not all accents, dialects, and expressions are recognised. Availability of features may vary. Available on 2025 Q7F and above, and 2026 TVs.

[9] User interface subject to change without prior notice.

[10] Copilot by Microsoft, Perplexity, and other Samsung Vision AI Companion services terms apply and may require account login. Free and subscription-based versions available.

[11] 100 years of TV, Pure Profile, 2024. N=1,001 – ‘Q15 – In what ways has TV brought your family closer? 51% ‘Spending more quality time together

[12] 100 years of TV, Pure Profile, 2024. N=1,001 – ‘Q15 – In what ways has TV brought your family closer? 45% ‘Spending more quality time together

[13] 100 years of TV, Pure Profile, 2024. N=1,001 – ‘Q15 – In what ways has TV brought your family closer? 41% ‘Sharing passions and interests

[14] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[15] Viewing experience may vary according to types of content and format. May not apply to Game Mode or Filmmaker Mode.

[16] AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use

[17] Availability and performance will vary according to several factors including source content and application in use. Not all accents, dialects and expressions may be recognised by voice command.

[18] Feature accessible by the AI button for 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.

[19] Samsung R95H range is available in 65”, 75”, 85”. Micro ERGB R95F is available in 115”. Micro RGB R85H range is available in 55”, 75”, 85” and 100”.

[20] VDE Testing and Certification Institute evaluated RGB Micro LED size is ≤ 100 µm. Test Report 331701-TL6-, valid until 8 July 2026.

[21] Compared to non-RGB backlit TVs.

[22] The R95H has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.

[23] Bezel specs up to 1.2mm top/side and up to 8.1mm bottom.

[24] Sold separately. TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect Box may not function if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect Box box may not work properly if placed inside a closed metal cabinet.

[25] Information based on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Not all accents, dialects, and expressions are recognised. Availability of features may vary.

[26] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[27] VDE Testing and Certification Institute has tested and positively evaluated that Series MR95 has a picture quality for Micro RGB Colour gamut ratio of BT.2020 (CIE u`,v` ≥ 100%). Test Report 331701-TL6-, valid until 8 July 2026. Based on the wider colour gamut of BT.2020 when compared to DCI-P3.

[28] Viewing experience may vary according to types of content and format. May not apply to Game Mode or Filmmaker Mode.

[29] The range of Micro RGB HDR+ luminance is based on internal testing standards and subject to change according to viewing environment, source content or specific conditions.

[30] VDE Testing and Certification Institute evaluated the S90H and S95H for Real Black performance (Black level ≤ 0.005cd/m²; Greyscale discrimination (@500 Lx ambient; Gloss Unit ≤ 15GU). Test Report 332597-TL6-1, valid until 04/03/2027. The S95H and S90H meet the requirements of PANTONE® Validated: Certificate dated 20/02/2026. Picture quality may vary depending on quality and resolution of source content and viewing conditions. The S95H and S90H have been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number:  V166045 – Exp. 31/12/2026

[31] Wireless One Connext Box purchased separately. TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect Box may not function if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect Box box may not work properly if placed inside a closed metal cabinet.

[32] AMD FreeSync requires a compatible gaming PC with a FreeSync-compatible AMD graphics card or APU. NVIDIA® G-SYNC® Compatible requires a-G-SYNC compatible NVIDIA graphics card or a FreeSync-compatible AMD graphics card or APU and requires enabling VRR settings in both the TV and GPU driver settings. Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.

[33] Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

[34] AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use

[35] AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use

[36] Stream complimentary curated art or additional artworks available via subscription. Internet connection required

[37] Provides AI created content, with accuracy not guaranteed. Not all accents, dialects, and expressions are recognised. Availability of features may vary. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.

[38] Picture quality may vary depending on quality and resolution of source content and viewing conditions.

[39] TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect box may not work properly if placed inside a closed metal cabinet.

[40] Picture quality may vary depending on quality and resolution of source content and viewing conditions.

[41] Compared to traditional TVs. Built in Solution designed for house with dry walls. Requires drilling holes into wall. Not compatible with Wireless One Connect.

[42] TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect box may not work properly if placed inside a closed metal cabinet.

[43] Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.

[44] Validation for TV colour accuracy that expresses the same colour under standard light source (D65 based) with paper texture. (Error within ΔE ≤ 3.0 level that a person cannot feel colour difference). Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.

[45] The LS03HW has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.

[46] Built in Solution designed for house with dry walls. Requires drilling holes into wall. Not compatible with Wireless One Connect.

[47] The LS03HE meets the requirements of PANTONE® Validated: Certificate dated 20/02/2026. Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes. The LS03HE has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.

[48] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection.

[49] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[50] Compared to U8000H.

[51] Viewing experience will vary depending on various factors including quality and resolution of source content.

[52] 120Hz on M70H 55′ and above. Requires compatible gaming PC supporting 4K resolution, 100 Motion Rate and 60Hz Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.

[53] The range of Mini LED HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.

[54] Picture quality of upscaled content and overall viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[55] Performance may vary depending on installation environment and surroundings.

[56] Samsung is ranked No.1 soundbar brand for 12 years (2014–2025) ® Futuresource Consulting Ltd. Based on overall soundbar market share by manufacturer on an annual unit & value basis.

[57] Source content must be Dolby Atmos® for Dolby Atmos® playback. Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[58] Samsung Q-Symphony is compatible with all 2022-2026 Samsung TVs (excluding The Serif & The Sero) and Wi-Fi Speakers. Sound quality will vary depending on environmental characteristics (including ceiling) and source content. AI features are compatible with select TVs: (Y23 Q70C↑, Y24 Q70D↑, Y25 QN70F↑, Y26 M80H↑, Y24-26 The Frame, The Frame Pro). Maximum number of connected compatible sound devices vary according to production year (Y26: 5 devices, Y23-25: 3 devices, Y20-22: 1 device).

[59] Sound quality will vary depending on environmental characteristics (including ceiling) and source content. Feature accessible through the SmartThings app. Requires a mobile device running on Android 9.0 or above or iOS 15.0 or above (subject to change on software update) with the SmartThings app installed. SmartThings is compatible with selected devices. Please see samsung.com/au/SmartThings/. Each device must be connected to Wi-Fi or other wireless network. Content services are subject to change without notice.

[60] Sound quality and performance will vary depending on environmental characteristics (including ceiling) and source content

[61] Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[62] Source content must be Dolby Atmos® for Dolby Atmos® playback. Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[63] Ad-supported streaming service with content subject to change without notice.

[64] Google Cast is trademarks of Google LLC. Content services are subject to change without notice.

[65] Google Photos is trademarks of Google LLC

[66] Features and availability may vary by model and region.

from Samsung Newsroom Australia https://ift.tt/mIOHZqi
via IFTTT

Key Takeaways

Here are clear takeaways from Samsung Australia’s 2026 home audio announcement (April 16, 2026):

Executive summary
– Samsung Australia unveiled the 2026 home audio lineup: redesigned Music Studio wireless speakers (Music Studio 7 and Music Studio 5), the next generation of Q-Series soundbars, refreshed Sound Tower models, and expanded integration features to enhance personal and home-theatre audio experiences.

New products and positioning
– Music Studio Series (Wi-Fi speakers)
– Models: Music Studio 7 (new) and Music Studio 5 (new generation).
– Design: Timeless “Dot Design” by Erwan Bouroullec; minimalist, furniture/art-like aesthetics designed to fit modern/offices/bedrooms.
– Audio: 3.1.1 channel for Music Studio 7; front-firing tweeters + built-in woofer for Studio 5; Hi-Res audio up to 24-bit/96 kHz; supports wired/wireless Dolby Atmos for Studio 7.
– AI and processing: Pattern Control, Dynamic Bass Control, SpaceFit Sound Pro, Active Voice Amplifier Pro.
– Connectivity: Wi‑Fi and Bluetooth; Spotify Tap integration; two units can stereo pair (left/right); up to 10 units can form Group Play.
– Convenience: Spotify Tap support to launch playlists with phone taps; Group Play for expansive sound across multiple units.
– Availability and pricing: In select retailers; Music Studio 7 RRP $749; Music Studio 5 RRP $499; dealer pricing may vary.

– Samsung Q-Series Soundbars (2026 refresh)
– Flagship: HW-Q990H (11.1.4ch) with Wireless Dolby Atmos; AI Dynamic Bass Control for compact bass.
– Other models: HW-Q930H (9.1.4), HW-Q800H (5.1.2), HW-Q600H (3.1.2).
– New feature: Sound Elevation (up-firing speakers to enhance perceived height of audio) and Auto Volume (reduces volume swings across channels/content).
– Availability and pricing (RRPs): HW-Q990H $1,999; HW-Q930H $1,699; HW-Q800H $1,099; HW-Q600H $899.
– Compatibility: Q-Symphony support for pairing up to five Samsung devices; auto setup with compatible Samsung TVs; works with 2022–2026 Samsung TVs and Wi‑Fi Speakers (specific compatibility notes apply).
– Content and standards: Wireless Dolby Atmos/DTS:X playback depending on content; true Dolby Atmos defined as upwards-firing speaker design.

– Sound Towers (portable/ outdoor-capable)
– Models: Sound Tower MX-ST50F (larger) and MX-ST40F (smaller).
– Key specs: Up to 240W output; IPX4 splash resistance; extended battery life (MX-ST50F up to 18 hours; MX-ST40F up to 12 hours); dual woofers and waveguide-assisted tweeters.
– Features: Party Lights+ with 5 mood presets and 6 lighting patterns; Samsung Sound Tower app controls lighting and sound.
– Availability and pricing: Samsung.com.au and select retailers; MX-ST50F $699; MX-ST40F $479.

Design and ecosystem notes
– Erwan Bouroullec designed the Music Studio line to be adaptable across eras and spaces; emphasis on furniture/art integration and timeless aesthetics.
– Q-Symphony expands across devices (up to 5) and includes auto-setup with compatible TVs for synchronized multi-device audio.

Technical and user-experience highlights
– Hi-Res audio support (up to 24‑bit/96 kHz) across Music Studio line.
– AI-based sound optimization: Dynamic Bass Control, SpaceFit Sound Pro, Active Voice Amplifier Pro.
– Room optimization and sound dispersion: Pattern Control.
– Connectivity: Wi‑Fi/Bluetooth, Spotify Tap integration; multi-speaker group play and stereo pairing.
– TV/soundbar integration: Q-Symphony works with 2022–2026 Samsung TVs (with noted exclusions); auto setup and room-aware sound adjustments.
– Sound quality caveats: Performance varies by room characteristics (ceiling height, layout, etc.).

Availability, partnerships, and marketing
– Availability: 2026 line-up available in select retailers nationwide in Australia.
– Retail strategy: Pricing is at dealer discretion for soundbars; tone of rollout suggests strong retail partnerships and showroom opportunities.
– Marketing hooks: Samsung continues to emphasize leadership (12 consecutive years as world’s No.1 soundbar brand) and a design-forward, personalised audio experience.
– Engagement: Handraiser/launch benefits initiative for broader TV and audio line-up.

Implications and potential actions
– Marketing: Highlight design integrity (Erwan Bouroullec), AI-driven sound optimization, and multi-speaker ecosystem (Q-Symphony, Group Play) in campaigns; emphasize Spotify Tap and room-adaptive features.
– Retail and sales: Prepare demo setups showing Music Studio 7/5, Q-Series, and Sound Towers in living spaces; train on Q-Symphony compatibility guidelines and deployment scenarios (up to 5 devices, TV pairing).
– Product planning: Monitor consumer reception of the new design language and multi-device integration; track compatibility matrix updates and firmware enhancements (AI features and SpaceFit/Sound Pro).
– Support and education: Update knowledge base with room-variation caveats and best practices for Dolby Atmos/Wireless Atmos setups; provide installation guidance for Q-Symphony with various TV models.

Key numbers to know
– Music Studio 7: $749; Music Studio 5: $499.
– Q-Series: HW-Q990H $1,999; HW-Q930H $1,699; HW-Q800H $1,099; HW-Q600H $899.
– Sound Towers: MX-ST50F $699; MX-ST40F $479.
– Major features: Dolby Atmos 3D audio, Pattern Control, SpaceFit Sound Pro, Dynamic Bass Control, Active Voice Amplifier Pro, Sound Elevation, Auto Volume, IPX4 rating on Sound Towers.
– Design claim: Dot Design by Erwan Bouroullec; timeless aesthetics.

Questions or follow-ups to consider
– Are there regional SKU variations or bundle offers planned for retailers?
– What are the exact compatibility requirements for Q-Symphony with specific TV models in the target market?
– Any planned promotions around Spotify Tap usage and SmartThings integration for early adopter campaigns?
– Do we have in-store demo recommendations or room-setup guidelines to showcase Sound Elevation and Auto Volume effectively?

If you’d like, I can boil this into a one-page briefing for executives or a slide-ready summary with the main product specs and the suggested talking points.

Summary of Samsung Announces 2026 Home Audio line-up with Timeless Music Studio Wi-Fi Speakers and Advanced Q-Series Soundbars

soundbar Pictured: Q-Series HW-Q990H soundbar alongside Samsung TV. Cables not shown.

Samsung Australia has today unveiled its 2026 home audio range, introducing an expanded portfolio of design-led Wi-Fi speakers and soundbars crafted to deliver more personalised listening experiences for Australians. The line-up includes the all-new Music Studio 7 and Music Studio 5 wireless speakers, the next generation of powerful Q-Series soundbars, and refreshed Sound Tower models, each refined to complement modern lifestyles while enhancing home theatre experiences. This latest range builds on Samsung’s legacy as the world’s number one soundbar brand for 12 consecutive years[1] and continues Samsung’s commitment to offer a sound device to suit every Australian lifestyle.

“Samsung has been at the forefront of how Australians experience sound at home for over a decade. This leadership comes from combining deep audio expertise with a strong understanding of how listening habits have evolved; from immersive TV experiences to streaming music and podcasts. In 2026, we’re building on that foundation with audio that delivers premium performance while adapting seamlessly to everyday life and personal style,” said Simon Howe, Director – Visual Display and Brand Memory, Samsung Australia.

“Our expertly crafted Music Studio series and Q-Series soundbar ranges bring to life this combination of premium performance with timeless designs to meet the needs of various Australian lifestyles. Our latest audio products automatically optimise sound based on what you’re watching or listening to, and your surroundings, delivering a more immersive, personalised experience to every home.”

Music Studio 7 & 5 Wi-Fi Speakers: Inspired by the Origin of Sound Itself

Pictured: Black Music Studio 7. Image simulated for illustrative purposes. Cables not shown.

The all-new Samsung Music Studio Series is designed to deliver immersive audio for music, podcasts and TV audio, while perfectly harmonising with Australian living spaces. Both Music Studio 7 and Music Studio 5 share a timeless “Dot Design” by renowned designer Erwan Bouroullec, sculpted in minimalist forms to avoid being linked to a particular era or style.

“Something very contemporary, like consumer electronics, can quickly become outdated if designed in a style that doesn’t endure. When the style is wrong, even the ergonomics can feel compromised, and the object becomes its own limitation,” said Mr. Bourourllec.

“In a very conscious way, I tried to root the design of the Music Studio models in what I consider the ethos of a speaker: a cone with a point in the middle. That’s what I always saw as a child behind the front cover of a speaker and it’s a shape that our brain computes easily. The finishes of the Music Studio speakers do not clearly evoke a specific material and detailing was reduced to a minimum to balance modernity with a more in-temporal approach. What has emerged is two highly technical and powerful wireless speakers that appear as furniture or art that can sit in a teenagers’ bedroom, in a workshop, or on the mantel of a modern or classically styled home.”

Music Studio 7: See the music, listen to the art

Pictured: Music Studio 7. Image simulated for illustrative purposes.

Designed to bring sound and art together, the Music Studio 7 delivers powerful 3.1.1 channel audio, creating rich, clear sound that fills spaces with depth and character. Whether its helicopters flying across a TV screen, an orchestra in a concert hall, or an emerging band with deep bass, Australians can feel fully immersed with support for wired or wireless Dolby Atmos 3D audio[2].

Complementing the Music Studio 7, the Music Studio 5 uses a built-in woofer and front-firing tweeters alongside waveguide technology to help direct and spread sound evenly across a room, enabling Australians to enjoy great audio wherever the speaker is placed.

Across the Music Studio Series, Hi-Resolution Audio helps enable Australians to hear each layer of music via enhanced decoding and signal processing with support for up to 24‑bit/96 kHz. Samsung’s new Pattern Control technology further refines the experience by directing sound, reducing distortion, and dispersing audio more evenly throughout a space.

Both speakers also utilise AI processing to enhance bass and tailor sound to both content and environment. Dynamic Bass Control[3] preserves low frequencies and reduces distortion, while SpaceFit Sound Pro[4] customises audio based on room dimensions and layout. Active Voice Amplifier Pro[5] further improves clarity by detecting background noise and enhancing dialogue.

New in 2026, Q-Symphony supports pairing up to five Samsung sound devices[6], helping Australians craft a personalised home theatre setup based on their home set-up and passions. The feature can also automatically adjust sound based on where speakers are in the room,[7] helping to provide optimal performance whatever the setup. Via Q-Symphony, both Music Studio models can also be paired with a compatible Samsung TV and soundbar to work in unison for more immersive audio when watching movies and shows[8].

Music Studio 7 and Music Studio 5 can also wirelessly connect to various devices via Wi-Fi or Bluetooth, making it easy to play music and podcasts from popular streaming platforms. This includes a special integration with Spotify Tap, which enables Australians to double tap their phone to the Music Studio speaker to launch a playlist of recommended songs tailored to their taste. Another simple double tap again will conjure a fresh playlist – without needing to open your phone [9].  Further, two Music Studios can Stereo Play as dedicated left and right channels while up to 10 Music Studio models can connect via Group Play to create a spacious, flowing soundstage that flows naturally throughout the home[10].

Pictured: Music Studio 5. Image simulated for illustrative purposes.

The Music Studio 7 and the Music Studio 5 are now available in select retailers nationwide in Black and White models. The Music Studio 7 has an RRP of $749 while the Music Studio 5 has an RRP of $499 with pricing set at dealer discretion. For more information on the Music Studio range, please visit: https://www.samsung.com/au/audio-devices/wireless-speaker

Samsung Q-Series Soundbars: Elevating Home Theatre to New Heights

Pictured: Q-Series HW-Q990H alongside Samsung TV soundbar. Cables not shown. Third party speaker stand featured is not available for purchase.

For the ultimate cinematic experience, Samsung Q-Series soundbars continue to deliver powerful, detailed surround sound across all your content. In 2026, Samsung’s Q-Series soundbar range is helmed by the HW-Q990H and supported by the HW-Q930H 9.1.4ch soundbar and HW-Q800H 5.1.2ch soundbar, and HW-Q600H 3.1.2ch soundbar.

As the flagship, the HW-Q990H is Samsung’s most immersive soundbar yet, with true 11.1.4 channel sound designed to surround Australians from every angle.[11] Wireless Dolby Atmos[12] sound helps crisp sound flow around and above audiences to ensure every beat is heard, just as in a cinema. The HW-Q990H also features a compact dual active subwoofer with AI Dynamic Bass Control[13] which helps ensure powerful bass, while remaining space efficient.

New across the 2026 Q-Series range[14] is Samsung Sound Elevation[15]. This feature enhances listening comfort by using up-firing speakers to expand the perceived height of audio, helping dialogue feel more naturally aligned with on-screen action rather than the soundbar below.

Auto Volume is also now included, designed to reduce sudden volume changes when switching between channels, content, or streaming services[16]. By analysing incoming audio and normalising levels, it helps ensure a more consistent listening experience without needing to use the remote.

Samsung’s Q-Series soundbar range is now available in leading retailers nationwide. Pricing is set at dealer discretion with RRPs:

• Q-Series HW-Q990H/XY: RRP $1,999
• Q-Series HW-Q930H/XY: RRP $1,699
• Q-Series HW-Q800H/XY: RRP $1,099
• Q-Series HW-Q600H/XY: RRP $899

For more information on Samsung’s soundbar range, please visit: https://www.samsung.com/au/audio-devices/all-audio-devices/?q-series-soundbar

Pictured: Q-Series HW-Q990H soundbar. Cables not shown.

Sound Towers: Combining portable convenience with audio power 

Pictured: Samsung Sound Tower MX-ST50F. Image simulated for illustrative purposes. Cables not shown.

Rounding out the 2026 line-up, Samsung’s refreshed Sound Tower range delivers a portable audio solution designed for both indoor use and casual outdoor entertainment to help Australians release the beat wherever the moment takes them.[17]

Engineered for clear and balanced sound across a variety of environments, the Sound Tower MX-ST50F delivers up to 240W of output, supported by an enhanced acoustic design for wide audio coverage. Alongside the MX-ST40F, the range incorporates dual woofers and advanced waveguide-assisted tweeters to help ensure consistent clarity and dispersion.[18]

Both models also feature an IPX4 rating for its splash-resistance.[19] Designed for portability, the Sound Tower range also offers extended battery life. The ST50F provides up to 18 hours of playtime and includes a telescopic handle and wheels for easy transport, while the ST40F delivers up to 12 hours with a convenient top carry handle.[20]

The Sound Tower’s Party Lights+ system transforms any gathering into an immersive audio-visual experience. With five mood presets and six dynamic lighting patterns, users can create the perfect vibe using the Samsung Sound Tower App[21]. The lighting system reacts in real time, analysing beats and frequencies to activate multiple LED zones in sync with the music. Effects such as Wave, Trail, Spark, Breeze, Flow and Flare help set a wide range of moods from festive, high-energy moments to relaxed, ambient settings, making the Sound Tower a vibrant centrepiece for virtually any occasion.

Samsung’s 2026 Sound Tower models are available on Samsung.com/au and via select retailers only. The Sound Tower MX-ST50F has an RRP of $699 while the Sound Tower MX-ST40F has an RRP of $479 with pricing set at dealer discretion. For more information on the Sound Tower range, please visit: https://www.samsung.com/au/audio-devices/sound-tower/

To find out more about Samsung’s 2026 TV and audio line-up, register your interest and unlock exclusive launch benefits: https://www.samsung.com/au/tvs/handraiser/

[1] Samsung is ranked No.1 soundbar brand for 12 years (2014–2025) ® Futuresource Consulting Ltd. Based on overall soundbar market share by manufacturer on an annual unit & value basis.

[2] Source content must be Dolby Atmos® for Dolby Atmos® playback. Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[3] Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[4] Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[5] Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[6] Samsung Q-Symphony is compatible with all 2022-2026 Samsung TVs (excluding The Serif & The Sero) and Wi-Fi Speakers. Sound quality will vary depending on environmental characteristics (including ceiling) and source content. AI features are compatible with select TVs: (Y23 Q70C↑, Y24 Q70D↑, Y25 QN70F↑, Y26 M80H↑, Y24-26 The Frame, The Frame Pro). Maximum number of connected compatible sound devices vary according to production year (Y26: 5 devices, Y23-25: 3 devices, Y20-22: 1 device).

[7] Compatible TV and speakers must be connected as Q-Symphony via Wi Fi. Q-Symphony Auto set up compatible with Samsung TVs. (Y25 Q80F ↑↑, 65”↑ LS03FW & Y23/24 Q70 ↑↑, excluding 32”). TV can connect and operate up to 3 compatible sound devices (3 Music Frames or 2 Music Frames and one soundbar). For optimal performance, the direct distance from TV and Music Frame is limited to 5 meters. Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[8] Samsung Q-Symphony is compatible with all 2022-2026 Samsung TVs (excluding The Serif & The Sero) and Wi-Fi Speakers. Sound quality will vary depending on environmental characteristics (including ceiling) and source content. AI features are compatible with select TVs: (Y23 Q70C↑, Y24 Q70D↑, Y25 QN70F↑, Y26 M80H↑, Y24 26 The Frame, The Frame Pro). Maximum number of connected compatible sound devices vary according to production year (Y26: 5 devices, Y23-25: 3 devices, Y20-22: 1 device).

[9] Initial set-up through the Spotify mobile app and initial connection to Music Studio Speaker through Spotify Connect Casting is required. Compatible mobile device and speaker must be connected to the same Wi-Fi network. Requires Instant Music Play to be enabled in the Samsung SmartThings or Samsung Sound App.

[10] Sound quality will vary depending on environmental characteristics (including ceiling) and source content. Feature accessible through the SmartThings app. Requires a mobile device running on Android 9.0 or above or iOS 15.0 or above (subject to change on software update) with the SmartThings app installed. SmartThings is compatible with selected devices. Please see samsung.com/au/SmartThings/. Each device must be connected to Wi-Fi or other wireless network. Content services are subject to change without notice.

[11] Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[12] Source content must be Dolby Atmos® or DTS:X enabled for Dolby ATMOS® or DTS:X playback. Samsung define “True Dolby Atmos” as featuring an upwards-firing directional speaker for three dimensional sound. Wireless Dolby Atmos transmission via Wi-Fi works with 2022-2026 Samsung TVs (excluding The Frame 32″).

#Mains power connection required. Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

[13] Sound quality and performance will vary depending on environmental characteristics (including ceiling) and source content

[14] Available on HW-Q990H, HW-Q930H, HW-Q800H, and HW-Q600H

[15] Sound quality and performance will vary depending on environmental characteristics (including ceiling) and source content.

[16] Sound quality and performance will vary depending on environmental characteristics (including ceiling) and source content.

[17] Sound Tower should be placed on flat surfaces and kept away from exposure of sand and dirt to ensure proper functionality. Not advised for beach or pool use.

[18] Sound performance may vary depending on environmental characteristics (including ceiling) and source content.

[19] The ST40F and ST50F is rated as IPX4 under IEC standard 60529 based on lab test conditions and is capable of withstanding splashes of water.  Not advised for beach or pool use. Please refer to your device’s user manual for further care instructions and limitations.

[20] Battery life based on Samsung internal lab conditions with pre-release version of given model connected via Bluetooth with LED lighting and bass switched off. Replaceable battery can be purchased through a Samsung Authorised Service Centre. Replaceable battery can be purchased through a Samsung Authorised Service Centre. Based on Samsung internal lab conditions with pre-release version of given model connected via Bluetooth with LED lighting and bass switched off. Estimated against battery power consumption during audio playback (mp3 file) at volume level 34. Actual battery life varies by features used, input signal size, file format, volume and many other factors.

[21] The Samsung Sound Tower app is compatible with Android mobile phone devices running Android OS 8.0 or later and with Apple mobile phone devices running iOS 13.0 or later.

from Samsung Newsroom Australia https://ift.tt/q8o5k3D
via IFTTT

Key Takeaways

Here are clear, actionable takeaways from the Samsung SEAO AI/mobileNotes and the Galaxy S26 Ultra briefing.

Executive summary
– Samsung positions SE Asia and Oceania (SEAO) as a prime frontier for an AI-powered, “invisible” mobile experience. The focus is on proactive, context-aware assistance, on-device intelligence, and a secure, open ecosystem of AI features.
– Key product milestones include the Galaxy S26 Ultra’s advanced AI capabilities (Now Nudge, Now Brief), on-device performance (Snapdragon 8 Elite Gen 5), and a strong privacy/security foundation (PDE, KEEP, Knox Vault, Privacy Display).
– Samsung aims to democratize mobile AI, expanding access to over 800 million users globally by 2026, with a multi-agent, choice-driven experience and robust trust/privacy controls.

Market and user insights to inform strategy
– SE Asia: 200 million new online users in the last decade; ~60% online shopping; >60% digital payments; AI interest rising three times the global average.
– Oceania: AI is a core business driver; NZ: 91% of businesses report AI-driven efficiency gains (and financial impact); AU: 40% of SMEs adopting AI.
– Implication: Messaging and feature priorities should emphasize productivity gains, digital convenience, and measurable ROI for both individual users and businesses.

Product and technology highlights to emphasize
– AI experience: Now Nudge (context-aware, proactive prompts) and Now Brief (timely reminders) built on a strong privacy/security foundation.
– On-device intelligence: Snapdragon 8 Elite Gen 5 enables high-speed, on-device AI workflows via PDE (Personal Data Engine).
– Multi-agent, open AI ecosystem: Users can choose agents for tasks via a single button press or voice prompt; emphasis on user control and data security.
– Privacy and security foundations:
– Privacy Display for controlled viewing angles.
– Knox family: KEEP (encrypted app data), Knox Vault (secure hardware separation).
– Long support: up to seven Android OS upgrades and seven years of security updates.
– Deployment scale: Aimed at broad availability to hundreds of millions, not just a niche cohort.

Strategic implications and messaging directions
– User experience shift: Move from app-centric complexity to an unseen, intent-driven interface that anticipates needs.
– Trust and control: Position AI as secure, privacy-forward, and opt-in with transparent controls and dashboards.
– Market storytelling:
– Southeast Asia and Oceania as a regional showcase for AI-enabled daily living.
– Emphasize business use cases alongside consumer benefits (SME productivity, digital payments, efficiency gains).
– Open intelligence as a differentiator: Highlight multi-agent flexibility, user choice, and Samsung’s security collaboration with the broader ecosystem.

Risks and mitigations
– Privacy/regulatory risk: Ensure opt-in, granular privacy controls, and transparent data handling; clearly communicate what data is used and for what tasks.
– Feature availability/consistency: Some features may vary by country/region; concrete regional rollouts and clear feature maps will reduce confusion.
– User learning curve: Focus on “invisible” UX with onboarding that reduces need to learn new interfaces; emphasize ease of use and quick wins.
– Competition dynamics: Maintain differentiators around on-device AI, security, and long-term support.

Operational recommendations (next steps)
– Marketing and messaging
– Develop region-specific campaigns for SEAO emphasizing AI-enabled daily living, privacy, and business productivity.
– Create a concise exec-ready one-pager and slide deck highlighting Now Nudge/Now Brief, PDE, and Security features (KEEP, Knox Vault, Privacy Display).
– Align product messaging with the seven-year security/update commitment.
– Timeline: finalize by 6–8 weeks; begin regional rollout campaigns next quarter.
– Product and engineering
– Ensure Snapdragon 8 Elite Gen 5 and PDE capabilities are optimized for SEAO device SKUs; verify feature parity across regions.
– Validate multi-agent option availability and default safety/privacy guardrails across locales.
– Prepare regional privacy dashboards and opt-in flows for PDE-enabled experiences.
– Privacy and security
– Complete regional privacy compliance reviews; publish user-friendly explanations of data handling and consent.
– Finalize end-user controls (Privacy Display, granular privacy settings) with clear enable/disable paths.
– Partnerships and ecosystem
– Leverage collaborations with Google, local fintech/payment providers, and regional regulators to reinforce digital payments, AI adoption, and security standards.
– Establish a regional AI developer/community program to expand agent capabilities and use cases.
– Metrics and success criteria (OKRs)
– Adoption/usage: percentage of Galaxy S26 Ultra users engaging Now Nudge and Now Brief; active use of multi-agent features.
– Business impact: AI-enabled productivity gains for SMEs; impact metrics from partner pilots.
– Privacy/security: opt-in rates for PDE-enabled features; frequency of privacy setting adjustments; incidence of security incidents (target zero or minimal).
– Support/updates: track uptime and delivery of seven Android upgrades and seven years of security updates by region.
– Net promoter and user satisfaction scores related to AI features.

Sample owners and timing
– Marketing Lead: finalize SEAO regional messaging and campaigns (6–8 weeks).
– Product/Engineering Lead: certify feature availability and ensure PDE/on-device performance across regions (8–12 weeks).
– Privacy & Security Lead: complete regional privacy disclosures and dashboards (6–10 weeks).
– Partnerships Lead: establish regional ecosystem collaborations and developer programs (ongoing with quarterly milestones).

If you’d like, I can turn this into a one-page briefing or a slide-ready outline tailored to your team’s structure (executive briefing, marketing kickoff, or product review).

Summary of Why Southeast Asia and Oceania’s Mobile Future Demands an Intelligent Revolution

Innovation is often measured by what we can see – larger screens, thinner frames, or more vibrant displays. However, the most profound shifts occur when the technology itself begins to disappear.

We are stepping into an era where technology should feel like an extension of intent rather than a tool we must learn and manage. In short, we are moving away from digital complexity towards everyday convenience.

For over a decade, the smartphone experience has been defined by touch-based navigation. People all over the world have become accustomed to tapping on screens and managing fragmented applications to complete simple tasks. For this era to close, mobile experiences must become more proactive and adaptive, understanding context and providing assistance the moment it is needed.

With the all-new Galaxy S26 series, the next chapter begins here. The path forward is not about adding more apps, but instead about creating an invisible architecture that enables easier daily living.

SEAO is Primed for an AI Revolution

Southeast Asia and Oceania (SEAO) represents one of the most dynamic, mobile-first digital economies in the world. Google’s recent e-Conomy SEA 2025 report[1] highlights a powerful base of 200 million new users that have come online over the last decade across Southeast Asia. With three in five people now shopping online, and over 60% of all payments being made digitally, the region’s digital fluency has driven a surge in interest towards artificial intelligence (AI), at three times the global average.

This momentum is equally profound across Oceania, where AI has moved rapidly from a concept to a core business driver. In New Zealand, a significant 91% of businesses report efficiency improvements from AI, with half also citing positive financial impact[2]. Australian businesses are mirroring this shift as well; with 40% of SMEs currently adopting AI[3] and agreeing that AI offers a competitive edge and compelling use cases that can transform their operations.

The launch of the Galaxy S24 series two years ago marked the transition from smartphone to a new era of AI phones. Today, for the millions across the diverse SEAO region — from hyper-connected urban hubs to rapidly developing tech frontiers — the phone has become more than a tool, and instead the primary platform for navigating life.

As our region accelerates its adoption of AI, true advancement is achieved when everyday use is powered by seamless anticipation of needs. For instance, the Galaxy S26 Ultra features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge[4] provide proactive and relevant context-aware suggestions, while Now Brief[5] surfaces timely reminders for important events. The reliable delivery of these experiences requires a foundation of customised hardware, such as the Snapdragon® 8 Elite Gen 5[6], which is designed for high-speed on-device performance on the Galaxy S26 Ultra. Sitting quietly beneath the interface, this hardware orchestrates how intelligence understands context to enable intuitive workflows.

The Power of Open Intelligence

To harness these advancements without forcing people to learn entirely new interfaces, technology demands a deeply integrated approach. We understand that customers prefer having a choice in the tools they use, so Galaxy S26 Ultra also comes with a choice of agents[7] to help users complete tasks more easily with a single button press or voice prompt. As we see it, the future lies in an open ecosystem of AI-powered features that users can embrace with confidence—knowing their personal data is secure while enjoying the benefits of a multi-agent experience that is backed by Samsung’s commitment to collaborative protection.

Crucially, this AI transformation cannot be reserved for a select few. We are committed to the democratisation of mobile AI, targeting an expansion to over 800 million users globally in 2026. True progress is only achieved when advanced capabilities reach the masses, ensuring broad availability to all.

Trust as the Foundation

With increased power comes a heightened need for trust. As both consumers and organisations scale their AI usage, a multi-agent approach must be built on the principle that access to personal information is strictly limited to the specific task at hand. AI experiences on Galaxy are protected at every level, with personalisation, transparency, and user choice guiding every step.

Security is not merely a feature, but a foundational element of our AI infrastructure that users can customise through granular privacy settings, opt-in security features, and intuitive dashboards designed to enable true control and transparency. For instance, the Privacy Display[8] on the Galaxy S26 Ultra introduces a new form of personal protection. Integrated directly into the display hardware, it controls how the screen’s pixels disperse light, limiting visibility from side, top, and bottom angles when activated so users can preserve privacy when needed.

Meanwhile, Samsung Knox helps keep personal data protected on the device and is shared only when required. On the Galaxy S26 series, the Personal Data Engine (PDE) enables context-aware AI experiences by processing data locally. To keep this process safe, Knox Enhanced Encrypted Protection (KEEP) encrypts the data of each app. Furthermore, Knox Vault adds a physical layer of protection by isolating sensitive data inside its own secure hardware. This system-wide approach combines hardware and software to help keep personal information protected.

By equipping our flagship devices with up to seven generations of Android OS and One UI upgrades[9], along with seven years of security updates, we provide consumers with the confidence that their hardware investments will remain secure over time.

The Blueprint for an Intelligent Future

The diverse and rapidly growing digital economies of the SEAO region have created an ideal environment for AI adoption and growth. The launch of our latest flagship line-up is more than an iterative hardware update; it is the deployment of mobile infrastructure required to meet this moment.

By balancing specialised hardware with a collaborative software philosophy, we are laying the foundation for a future where digital experiences become easier and more intuitive, fundamentally making life better for every user in the region.

[1] Google, Temasek and Bain, e-Conomy SEA 2025

[2] AI in Action: Key Findings from New Zealand’s Third AI Productivity Report – AI Forum

[3] Australian Department of Industry, Science and Resources – National Artificial Intelligence Centre (NAIC): AI adoption in Australian businesses 2024 Q4.

[4] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.

[5] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. Energy Score requires health data tracked from Samsung Galaxy Watch or Galaxy Ring and is intended for general wellness and fitness purposes only. The description of photos provided by moments may not align with the user’s intent. Notifications for dog walking require SmartTag2 and Pet Care in SmartThings to be activated. SmartTag2 sold separately. Events schedule notification is supported with calendar apps that utilise Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.

[6] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.

[7] Availability may vary by region/country and language.

[8] Privacy Display feature controls the screen’s viewing angle to limit peripheral vision. Some changes in image quality may occur outside the viewing angle. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information. Available for specific apps once they are manually enabled in Settings. Use of screen protectors may impact the performance of the feature and may not be suitable for users with vision or accessibility requirements.

[9] Availability and timing of Android OS upgrades and security updates may vary by device model and market

from Samsung Newsroom Australia https://ift.tt/9X7kpzb
via IFTTT

Key Takeaways

Here are the clear takeaways from the Samsung 8TB 870 EVO SATA III announcement notes:

– What’s announced
– Samsung introduced an 8TB capacity to the 870 EVO SATA III 2.5″ SSD lineup.
– Availability: now available nationwide in Australia through leading retailers and select resellers.
– Retail price: RRP of AUD 3,899.

– Key product specs
– Interface/form factor: SATA 6Gbps, 2.5-inch form factor.
– Storage memory: Samsung V-NAND TLC (3-bit MLC terminology in notes; effectively TLC).
– Controller: Samsung Controller.
– DRAM cache: 8GB (8TB model); 4GB (4TB); 2GB (2TB); 1GB (1TB); 512MB (250/500GB).
– Capacities available: 8TB, 4TB, 2TB, 1TB, 500GB, 250GB.
– Sequential read/write: up to 560 MB/s read, 530 MB/s write.
– Random IOPS: up to 98K read / 88K write.
– Endurance/TBW: up to 4,800 TBW for the 8TB model (warranty 5 years or TBW, whichever comes first).
– Warranty: Five-year limited warranty.
– Performance notes: TurboWrite technology accelerates writes; performance may vary by firmware/system.

– Software and management
– Samsung Magician software supported for health checks, data transfer, firmware updates, and maintaining performance.

– Compatibility and use cases
– Compatibility: Broad interoperability tested across major host environments; supports standard 2.5″ SATA devices—desktops, laptops, and compatible storage systems.
– Use cases highlighted: general computing, gaming, large media projects, 4K/8K video processing, NAS environments.

– Why it matters
– Addresses growing data volumes with high-capacity needs while maintaining reliability and broad compatibility.
– 8TB option complements existing 250GB, 500GB, 1TB, 2TB, and 4TB SKUs to scale storage environments.

– Notable caveats from notes
– Performance figures are maximums and can vary with firmware and system hardware/configuration.
– Real-world performance may depend on workload and TurboWrite behavior.

– Action items for internal teams
– Update sales and marketing materials to reflect 8TB SKU, pricing, and TBW/warranty details.
– Ensure retailer portals and stock plans accommodate the new 8TB model.
– Prepare customer-facing Q&A emphasizing compatibility, TurboWrite, Magician software, and warranty terms.
– Confirm any promotional campaigns or bundle opportunities related to the 8TB release.

– Follow-up questions to consider (if needed)
– Are there regional price variations or promotions beyond the AUD 3,899 RRP?
– What are lead times and stock availability across major retailers and resellers?
– Any firmware specifics or recommended configurations for NAS use cases?
– Validation status or notes for non-Windows platforms (e.g., macOS, Linux) regarding Magician or TRIM support.

Bottom line: Samsung is expanding the 870 EVO line with a high-capacity 8TB SATA SSD, offering strong sequential and random performance within the SATA framework, robust endurance (4,800 TBW), a 5-year warranty, broad compatibility, and Samsung Magician support—positioned for professionals needing large, reliable SATA storage in desktops, laptops, and NAS setups.

Summary of Samsung brings an 8TB model to its popular 870 EVO SATA III line-up

Samsung adds 8TB models to its SSD 870 EVO SATA III 2.5 inch

Samsung Electronics, a world leader in advanced memory technology, has today announced the pricing and availability of a new 8TB capacity SSD 870 EVO SATA III 2.5 inch. The 8TB model joins the existing Samsung 870 EVO range, which includes 250GB, 500GB, 1TB, 2TB and 4TB capacities, providing Australian IT professionals, general PC users, and Network Attached Storage (NAS) users with expanded options to scale their storage environments.

“Samsung’s 870 EVO SATA III 2.5 inch series has been a reliable go-to storage option for Australians for half a decade because it offers excellent performance, exceptional endurance, and broad compatibility to Australians who need it most,” said Simon Howe, Director – Visual Display and Brand Memory Division at Samsung Australia. “The new 8TB model brings the same tried-and-tested reliability while addressing the increasing demand for high-capacity storage as data volumes continue to grow with the rise of high-resolution video, gaming, and large-scale file management.”

The 8TB 870 EVO achieves sequential read and write speeds of up to 560MB/s and 530MB/s respectively[1], helping to maximise the performance limits of the SATA interface for fast uploads for games, large media files, or demanding projects. The SSD is further enhanced by Samsung’s Intelligent TurboWrite technology which accelerates write speeds and maintains long-term high performance with a larger variable buffer.

Leveraging Samsung’s fully integrated approach to SSD design, the 8TB 870 EVO SATA III 2.5-inch incorporates the company’s 6th Generation V-NAND and MKX controller to help ensure a stable host experience. The drive delivers up to 4,800 TBW under a 5-year limited warranty,[2] supporting use cases ranging from everyday computing to intensive workloads such as 4K and 8K video processing.

The 870 EVO maintains broad system compatibility, having undergone interoperability testing across major host environments, including leading chipsets, motherboards, NAS platforms and video recording systems.[3] It is designed to support devices equipped with a standard 2.5-inch SATA interface, enabling straightforward integration into desktops, laptops and compatible storage systems.

For long-term peace of mind, the 8TB 870 EVO SATA is also supported by Samsung Magician software which offers an integrative drive health check to help maintain optimal SSD performance. Via this software, Australian users can transfer data quickly and safely, and get the latest firmware updates[4].

The Samsung 8TB model 870 EVO SATA III 2.5-inch is now available nationwide from leading retailers and select resellers with an RRP of $3,899.

To find out more, please visit https://www.samsung.com/au/memory-storage/sata-ssd/870-evo-8tb-sata-3-2-5-ssd-mz-77e8t0bw/

Key Specifications:

[1] Performance may vary based on SSD’s firmware version and system hardware & configuration. Sequential write performance measurements are based on Intelligent TurboWrite technology. Test system configuration: Intel® Core i7-470K CPU@4.00 GHz, DDR3 1600MHz 8GB, OS-Windows 10 Pro 64bit, Chipset-ASUS Z97 PRO

[2] Warrantied TBW for 870 EVO: 4,800 TBW for 8TB model. 5-years or TBW, whichever comes first. For more information on the warranty, please find the enclosed warranty statement in the package.

[3] Compatibility tests conducted with Samsung internal, AMD, MSI, Gigabyte, Synology, QNAP, BlackMagicDesign and ATMOS.

[4] For detailed information, please visit Samsung Magician software website. https://semiconductor.samsung.com/consumer-storage/magician/

from Samsung Newsroom Australia https://ift.tt/HjLTm6e
via IFTTT

Key Takeaways

Here are clear takeaways from the Samsung/BTS World Tour ARIRANG notes:

– Partnership and purpose
– Samsung Electronics formed a global partnership with BTS WORLD TOUR ‘ARIRANG’ to deliver a Galaxy-powered concert experience that brings artists and audiences closer together.
– The goal is to help fans capture, preserve, and share memorable concert moments, aligning with Galaxy’s philosophy of meaningful, connected experiences.

– Key tech and experience elements
– Galaxy will serve as a bridge for more meaningful concert moments between artists and fans.
– Galaxy S26 Ultra camera will capture moments from live performances to enable global reliving and sharing of the concert energy.
– Fans can engage with Galaxy-powered immersive experiences and tools to express themselves.

– Executive perspectives
– Samsung: Stephanie Choi (EVP, Head of Mobile Marketing Center) emphasizes technology enriching everyday experiences and Galaxy enabling deeper fan engagement.
– HYBE: Lee Jae-sang emphasizes fans being central and hopes for more vivid concerts and lasting memories through the partnership.

– Tour scope and timeline
– The BTS WORLD TOUR ‘ARIRANG’ starts in Goyang, South Korea, and will visit major cities worldwide through 2027, including Melbourne and Sydney.
– An exclusive BTS THE CITY ARIRANG SEOUL runs in Seoul from March 20 to April 19, featuring Galaxy-powered immersive experiences at major city landmarks.

– Fan engagement activities and incentives
– Interactive activities to explore the Galaxy S26 series, including a stamp rally at Samsung’s Gangnam store.
– Galaxy AI-powered Creative Studio enables fans to create self-made stickers.
– Completing activities rewards prizes, including limited-edition BTS THE CITY ARIRANG SEOUL merchandise.

– Samsung’s role
– Samsung will participate in the entire BTS THE CITY journey, driving innovation to help fans express themselves, capture meaningful moments, and expand everyday experiences with Galaxy.

– Source
– Samsung Newsroom Australia, March 28, 2026.

Summary of Samsung Powers ‘BTS WORLD TOUR ‘ARIRANG’’ with Galaxy

Samsung Electronics Co., Ltd. today announced a global partnership with ‘BTS WORLD TOUR ‘ARIRANG,’’ unveiling a new concert experience powered by Galaxy mobile technology that brings artists and the audience closer together.

BTS and ARMY have built a cultural movement that brings everyone together to celebrate self-expression and connection through music. This resulted in a global impact that fosters authentic shared experiences — values that resonate deeply with Samsung’s Galaxy brand philosophy. By harnessing the power of music and technology, Samsung and the ‘BTS WORLD TOUR ‘ARIRANG’’ are empowering people to capture special moments and share them with the world.

“Samsung believes that technology enriches everyday experiences,” said Stephanie Choi, EVP and Head of the Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “Through this collaboration, Galaxy will serve as a bridge connecting artists and the audience, enabling people to experience concert moments more meaningfully and preserve and share those memories for longer.”

Building on Galaxy’s vision of meaningful, connected experiences, Samsung is reimagining the traditional concert viewing experience by enabling the audience to emotionally engage with artists and their performances in more immersive ways. In particular, the Galaxy S26 Ultra camera captures memorable moments from live performances, allowing the audience around the world to relive and share the experience, bringing the energy and emotion of the concert into their everyday lives.

“Fans are at the heart of everything we do, shaping our music and journey together with us,” said Lee Jae-sang, CEO of HYBE. “Through this partnership with Samsung Electronics, we hope fans can experience concerts more vividly and create lasting memories.”

‘BTS WORLD TOUR ‘ARIRANG’’ will begin in Goyang, South Korea, and continue in major cities around the world through 2027 including Melbourne and Sydney. As part of the world tour, an exclusive BTS THE CITY ARIRANG SEOUL is taking place in Seoul from March 20 to April 19, including a range of Galaxy-powered immersive experiences to major landmarks across the city.

Fans can explore the Galaxy S26 series through interactive activities, including a stamp rally at Samsung’s Gangnam store and creating self-made stickers using the Galaxy AI-powered Creative Studio. Participants who complete the activities are eligible to receive prizes, including limited-edition ‘BTS THE CITY ARIRANG SEOUL’ merchandise.

Samsung will take part in the entire ’BTS THE CITY’ journey, driving innovation that encourages fans to express themselves, capture meaningful moments and expand everyday experiences with Galaxy.

from Samsung Newsroom Australia https://ift.tt/qeW3u5s
via IFTTT

Key Takeaways

Here are clear takeaways from the meeting notes on Samsung’s VDE certifications for the Micro RGB TV R95H Series.

Key takeaways
– The Micro RGB TV R95H Series has earned two VDE certifications: Safety for Eyes and Circadian Rhythm Display (CRD).
– Certification basis: Part of VDE’s EyeCare family, with CRD using a refined evaluation framework for circadian rhythm support and overall display performance.
– Scope and scope validity:
– Circadian Rhythm Display: Test reports 337260-TL6-1, valid until March 2, 2027; assessed based on CIE S 026/E:2018 and UL 24480:2019.
– Photobiological safety and blue light: Test reports 337258-TL6-4, valid until February 25, 2027; RG0 (Exempt) per IEC 62471.
– Product relevance: The Micro RGB LED architecture enables refined brightness and color adjustments to optimize viewing conditions across the day.
– Market and product strategy: 2026 TV lineup already secured Safety for Eyes; CRD is being expanded from premium models to a broader range of products.
– Communications/branding: Certifications provide consumer assurance on eye safety and circadian comfort, a potential differentiator in the premium TV market.
– Leadership quote: Taeyong Son emphasizes continuing to deliver display technologies that consider viewing environments and lifestyles.

Important details to note
– Certifications announced March 13, 2026 (via Samsung Newsroom Australia).
– The CRD certification is derived from, and expands beyond, the broader EyeCare Circadian framework.
– The assurances cover both safety (eye health) and circadian rhythm support, aligning with consumer wellness trends.

Business implications
– Enhanced credibility for the R95H Series in the premium segment and among health-conscious buyers.
– Opportunity to expand CRD certification to more products, potentially driving cross-SKU marketing and higher perceived value.
– Potential for updated marketing collateral, product pages, and in-store displays to feature VDE CRD and Safety for Eyes badges.

Recommended actions
– Marketing/PR: Develop badges and messaging highlighting both Safety for Eyes and CRD features; update product pages and campaign assets; consider a press/retail kit for broader rollout.
– Product/compliance: Validate scope for expanding CRD across additional SKUs; monitor for any changes in VDE/IEC standards affecting ongoing certification.
– Sales/CS: Prepare Q&A and training to address customer questions about eye safety, circadian benefits, and the meaning of RG0 classification.
– Tracking: Create a schedule to review the CRD expansion progress and any new test reports or renewal dates (due in 2027).

Questions for leadership (if needed)
– Do we have a target timeline for expanding CRD certification to more models beyond premium lines?
– Are there specific regions or retailers that should be prioritized for CRD-driven marketing?
– Should we pursue a one-page executive brief or slide deck to accompany the certification badges for internal and external audiences?

If you’d like, I can prepare a one-page executive brief or a slide-ready summary for distribution to the leadership team.

Summary of Samsung Micro RGB TV Receives Safety for Eyes and Circadian Rhythm Display Certifications from VDE

Pictured: Image simulated for illustrative purposes. Cables not shown.

Samsung Electronics Co., Ltd. today announced that its Micro RGB TV R95H Series has received both the Safety for Eyes[1] and Circadian Rhythm Display (CRD)[2] certifications from Verband Deutscher Elektrotechniker (VDE), a leading global testing institute based in Germany.

Derived from VDE’s broader EyeCare Circadian certification, these certifications adopt a more refined evaluation framework, independently testing circadian rhythm support for a more rigorous assessment of display performance. This shift provides consumers with a more comprehensive assurance of comfortable viewing experiences.

Samsung’s Micro RGB meets the rigorous standards set by both certifications, demonstrating its commitment to eye safety and comfort. The display’s advanced Micro RGB LED architecture is especially noteworthy in that it finely adjusts brightness and colour to create optimal viewing conditions at any time of day.

Having secured Safety for Eyes certification for its 2026 TV lineup and CRD for premium models, Samsung is now expanding CRD certification to a broader range of products.

“Micro RGB TV is setting a new standard in the premium TV market by being verified for both eye safety and circadian rhythm support,” said Taeyong Son, Executive Vice President of the Visual Display Business at Samsung Electronics. “We will continue to deliver display technologies that consider our users’ viewing environments and enhance their lifestyles.”

[1] VDE Testing and Certification Institute tested and positively evaluated the R95H Series as a Circadian Rhythm Display for circadian-related optical performance based on the CIE S 026/E:2018 and UL 24480:2019 frameworks. Test Report 337260-TL6-1, valid until 2 March 2027.

[2] VDE Testing and Certification Institute tested and positively evaluated the R95H Series for photobiological safety (200 nm – 1400 nm) and blue light evaluation (300nm – 780nm). Risk group of R95H Series according to IEC 62471 is “Exempt group” (RG0). Test Report 337258-TL6-4, valid until 25 February 2027.

from Samsung Newsroom Australia https://ift.tt/OTqDw6g
via IFTTT

Key Takeaways

Below are clear takeaways from the Samsung Art Store – Art Basel Hong Kong 2026 Collection notes.

Executive summary
– Samsung announces the Art Basel Hong Kong 2026 Collection, exclusive to Samsung Art Store, featuring 25 artworks by 20 artists across eight galleries. The collection launches in conjunction with Art Basel Hong Kong (Mar 27–29, 2026) and will be showcased in 4K on Samsung displays (Micro RGB, OLED S95H, Frame Pro). A related Lee Kun-Hee Collection is also featured with a separate access window through January 2027.

Key details
– Collection scope
– 25 artworks from 20 artists, represented by eight galleries: Bank, CLC Gallery Venture, Don Gallery, Tomio Koyama, Pearl Lam, Lin & Lin, Rossi & Rossi, Vacancy.
– Highlights include: Michael Najjar, Europa (2016); Sun Yitian, Ken (2023); Ha Bik Chuen, Wheatfield A (1994) and Untitled (1995).

– Lee Kun-Hee Collection
– A curated set of 20 works from the Lee Kun-Hee Collection (National Museum of Korea) will be available on Samsung Art Store during Art Basel Hong Kong 2026.
– Notable pieces include Sun, Moon, and Five Peaks; Ten Symbols of Longevity; Scholar’s Accoutrements in a Bookcase.
– Access window: through January 2027.

– Technology and display
– Art Basel Hong Kong 2026 Collection will be presented in 4K on Samsung Art Store.
– Demonstrations at a dedicated booth will feature Micro RGB Series, select OLED models, and The Frame Pro Series to render the artworks with high fidelity.

– Partnerships and context
– Samsung continues a six-year collaboration with Art Basel to bring fair-level art experiences to homes worldwide.
– The Lee Kun-Hee Collection collaboration is with the National Museum of Korea, highlighting cultural heritage access.

– Platform reach
– Samsung Art Store now offers over 5,000 works from 80+ partners, with the Art Basel Hong Kong 2026 Collection included.

– Event timing
– Art Basel Hong Kong 2026: March 27–29, 2026 (Samsung confirms the collection will be featured around this event at the fair and online).

Key messaging
– Emphasizes accessibility and high-quality, in-home art experiences as a complement to the physical gallery experience.
– Positions Samsung as a leading enabler of personal art collections through advanced display technology.

Actionable next steps
– Internal alignment
– Circulate this summary to Marketing, Partnerships, Product, and Legal for awareness and input.
– Confirm licensing terms and any rotation/updates to the collection beyond the initial launch.

– Marketing and communications
– Prepare co-branded materials for Art Basel Hong Kong 2026 promotion, highlighting 4K fidelity, Micro RGB/OLED Frame Pro capabilities, and the exclusive Art Basel collection.
– Plan a synchronized push around March 27–29, 2026 with press, social, and retailer-facing assets.

– Partnerships and gallery coordination
– Confirm logistics with the eight galleries regarding terms, image rights, and any on-site demonstration specifics for the dedicated booth.
– Confirm details of the Lee Kun-Hee Collection partnership, including access windows and any regional availability constraints.

– Product and enablement
– Ensure readiness of Micro RGB Series, OLED S95H, and Frame Pro demonstrations for the event and related marketing demos.
– Prepare 4K content pipelines and quality checks for smooth in-store/at-home rendering.

– Metrics and reporting
– Define KPIs: online views/engagement for the collection, booth traffic during Art Basel Hong Kong, and post-event Art Store engagement for the 2026 Collection and Lee Kun-Hee Collection.

Questions for leadership (if needed)
– Are there any planned live events or collector webinars to accompany the launch?
– Should we set a formal or informal rotation plan for the Art Basel Hong Kong 2026 Collection after launch?
– Are there any regional rollout considerations or licensing constraints to document for the Lee Kun-Hee Collection?

Attachments and reference
– Source: Samsung Newsroom Australia, March 28, 2026 (via provided link).

If you’d like, I can draft a one-page internal briefing or a stakeholder-facing summary based on these takeaways.

Summary of Samsung Art Store Adds Art Basel Hong Kong 2026 Collection

Zhao Zhao’s Seeds No.9 (2025) displayed on the 2026 Samsung Micro RGB R95. Image simulated for illustrative purposes. Cables not shown.

Samsung Electronics Co., Ltd., global display leader and provider of the Official Art TV of Art Basel, today announced the launch of the Art Basel Hong Kong 2026 Collection. The curated digital exhibition will be available exclusively on Samsung Art Store¹ and features 20 contemporary artists showcased at Art Basel Hong Kong, being held March 27-29 at the Hong Kong Convention and Exhibition Centre². At a dedicated booth, Samsung will demonstrate how its soon to be released Micro RGB Series, select OLED³ models, and The Frame Pro Series display each artwork in stunning detail.

“Building on six years of collaboration with Art Basel, this collection represents the calibre of art Samsung Art Store offers, transforming homes into personal galleries suited to any taste,” said Bongjun Ko, Vice President of the Visual Display (VD) Business at Samsung Electronics. “Our advanced display technology brings priceless artworks into homes with stunning realism, so that anyone can become a collector.”

The collection will be featured in stunning 4K resolution on Samsung Art Store starting today, continuing Samsung’s longstanding partnership with Art Basel and extending the experience of the fair beyond the exhibition halls to audiences worldwide.

Michael Najjar’s Europa (2016) displayed on the 2026 Samsung OLED S95H. Image simulated for illustrative purposes. Cables not shown.

Introducing the Art Basel Hong Kong 2026 Collection

The Art Basel Hong Kong 2026 Collection features 25 artworks from 20 emerging and established artists represented by eight prestigious galleries: Bank, CLC Gallery Venture, Don Gallery, Tomio Koyama, Pearl Lam, Lin & Lin, Rossi & Rossi and Vacancy.

The carefully curated collection reflects the cultural dynamism and diverse viewpoints that define Hong Kong’s contemporary art scene. Highlights include:

• Chinese artistic heritage and innovation, represented through works by 11 Chinese artists spanning six decades of contemporary practice.
• Michael Najjar, “Europa” (2016). Najjar is a German painter and trained astronaut who is scheduled to participate in an upcoming spaceflight aboard Virgin Galactic’s VSS Unity.
• Sun Yitian, “Ken” (2023). Yitian’s work has been featured in major international collections, including a collaboration with Nicolas Ghesquière for Louis Vuitton’s Pre-Fall 2024 collection.
• Ha Bik Chuen, “Wheatfield A” (1994) and “Untitled” (1995). Chuen was a self-taught contemporary artist whose extensive archive spanning 500 boxes is being digitally catalogued by the Asia Art Archive for scholarly access.

“Art Basel Hong Kong is always looking for ways to broaden how people experience art,” said Angelle Siyang-Le, Director of Art Basel Hong Kong. “Our partnership with Samsung helps bring art into our homes in a way that feels both accessible and truly high quality. It’s not about replacing the gallery – it’s about giving more people the chance to live with great art every day.”

Celebrating Cultural Legacy: The Lee Kun-Hee Collection

During Art Basel Hong Kong 2026, Samsung will also present a curated selection of 20 works from the Lee Kun-Hee Collection on Samsung Art Store, in partnership with the National Museum of Korea. Recognised as one of Korea’s most significant private art collections, the works from the late Samsung Chairman Lee Kun-Hee’s renowned art collection reflect a long-standing commitment to cultural preservation and public access.

These treasured pieces – including “Sun, Moon, and Five Peaks,” “Ten Symbols of Longevity” and “Scholar’s Accoutrements in a Bookcase” – have shaped artistic discourse across generations and continue to resonate with contemporary art circles.

The selection will be available on Samsung Art Store until January 2027⁴, offering global audiences’ digital access to important works of Korean artistic heritage.

Sun Yitian’s Ken (2023) displayed on the 2026 Samsung The Frame Pro. Image simulated for illustrative purposes. Cables not shown.

Samsung Art TV: Where Art and Technology Exist in Harmony

Samsung’s 2026 expanded Art TV lineup represents a fundamental belief that art belongs in everyday spaces, integrated seamlessly with technology and design. The lineup is led by The Frame and The Frame Pro, Samsung’s lifestyle TVs that blend display innovation with design to create an immersive art-viewing experience. The expanded lineup also includes Micro RGB, Neo QLED and now, Samsung OLED S95H⁵, offering consumers greater flexibility in how they incorporate premium art experiences into their living spaces.

Samsung Art Store is available across the complete Art TV lineup. The platform features over 5,000 works by 80+ partners, including the newly launched Art Basel Hong Kong 2026 Collection. As the world’s leading TV brand for 20 consecutive years⁶, Samsung continues to advance display innovation designed to faithfully render works of art.

from Samsung Newsroom Australia https://ift.tt/wYvKZb3
via IFTTT