Here are the key takeaways from the Samsung Australia Bespoke AI Laundry Combo press release notes:
– Product announcement: Samsung Australia announces availability of the 2026 Bespoke AI Laundry Combo, the largest-capacity all-in-one washer-dryer in Samsung’s lineup (19.5 kg washer + 10 kg dryer). Targeted to reduce the need to transfer laundry between machines.
– Availability and pricing: Currently available via Samsung online store and leading retailers in Australia. Recommended retail price (RRP) is AU$4,999.
– Core features and benefits:
– Faster wash-to-dry cycles: Super Speed cycle can complete a full wash-to-dry cycle in about 68 minutes under test conditions.
– Enhanced drying with Hybrid Heat Pump: Booster Heat Exchanger supports efficient drying using Heat Pump technology.
– AI Wash & Dry +: Upgraded AI technology for better load optimization, including weight detection for water/detergent dosing, fabric-type sensing (five types, including outdoor and denim), and real-time soil level monitoring.
– AI Energy Mode: Claims up to 20% energy savings in wash and up to 10% in dry cycles when AI Energy Mode is enabled via SmartThings app. Real-time energy monitoring and bill estimation available in the app.
– Auto Open Door+ with air circulation: Automatically opens door after wash cycles and circulates air to reduce musty odors if clothes are left in the drum.
– Advanced Bixby control: Natural, conversational voice commands for household routines, integrated with SmartThings for cross-device control.
– Popular features retained: Flex Auto Dispense (holds detergent/softener for up to ~22 loads), BubbleWash and BubbleSoak for low-temp cleaning, Less Microfiber Laundry cycle to reduce microfiber release.
– Smart home and security integration:
– Knox security and UL Solutions Diamond IoT Rating for robust security and reliability.
– HRM (Home Appliance Remote Management) enables remote troubleshooting without service visits.
– 7-year software updates commitment for flagship products.
– Energy and efficiency details:
– Energy ratings: 10 Star Energy Rating applies to drying performance; washer component has 4.5 stars.
– Energy testing specifics: Vipac testing data cited; actual savings may vary by load, detergent, and usage.
– Availability specifics and conditions:
– RRP AU$4,999.
– Availability through Samsung online store and major retailers in Australia.
– Important caveats and notes:
– AI Wash & Dry + detection and sensing rely on deep learning models; may yield inaccuracies and will update with new datasets over time.
– Fabric sensing limited to loads up to 3 kg; detection uses AI algorithms and varies by load and fabric mix.
– Some features require Wi-Fi and a Samsung account; compatible apps exist on Android and iOS.
– Bixby capabilities vary by country and device; activation requires internet and Samsung account.
– Supporting details included in the release:
– Different test conditions and references for cycle times and energy claims.
– Clarifications on feature settings (Auto Open Door timing, etc.) and how to configure in the SmartThings app.
If you’d like, I can condense this into a one-page executive briefing or create a quick comparison with Samsung’s 2024 Bespoke AI Heat Pump Combo for a side-by-side analysis.
Summary of Samsung Australia releases its Largest Capacity Bespoke AI Laundry Combo, Advancing All-in-One Laundry Solutions
Samsung brings the 19.5kg Bespoke AI Laundry Combo to Australia. Image simulated for illustrative purposes. Cables not shown.
Samsung brings the 19.5kg Bespoke AI Laundry Combo to Australia. Image simulated for illustrative purposes. Cables not shown.Samsung Australia has today announced the local availability of its ultra-large capacity 2026 Bespoke AI Laundry Combo, introducing Samsung’s largest capacity all-in-one washer and dryer to Australian homes. The refreshed one-stop laundry solution combines a 19.5kg smart washer and 10kg heat-pump dryer and provides an upgrade to Samsung’s all-in-one laundry range that supports more comfortable lifestyles by eliminating the need to transfer laundry between separate machines.
Featuring an upgraded AI Wash & Dry + cycle, 10 Star Energy Rating Hybrid Heat Pump drying performance[1], and a 68 minute Super Speed cycle[2], the 2026 Bespoke AI Laundry Combo is designed to help Australian households unlock time and energy savings, while delivering a more convenient connected home experience[3].
“At Samsung, we’re focused on developing intelligent home appliances that respond to the real needs of Australian households,” said Phil Gaut, Director – Consumer Electronics, Samsung Australia. “Our insights show that a third of Australians complete three or more loads of laundry each week, with washing demands expected to increase during the cooler months[4]. That’s why features designed to make everyday life easier are becoming increasingly important, from Auto Open Door+, which helps reduce lingering odours after a wash cycle, to hands-free Bixby voice commands that let users keep managing chores while multitasking, and AI Energy Mode, which can help reduce unnecessary household energy costs.
“The new Bespoke AI Laundry Combo is designed to help ease household pressures by combining fast wash-to-dry cycles, intelligent energy optimisation, and ultra-large capacity in one connected appliance, helping Australians spend less time on laundry and more time doing what they love.”
Faster Full Cycles, Enhanced Drying and Smarter Care
Following the debut of the 2024 Bespoke AI Heat Pump Combo, the 2026 ultra-large capacity Bespoke AI Laundry Combo brings fresh upgrades that shorten wash-to-dry cycles and enhance drying performance. Under certain conditions, the Super Speed cycle can complete a full wash-to-dry cycle in 68 minutes, helping Australians reduce total laundry time without compromising performance[5].
Super Speed leverages a high-pressure Speed Spray and Swirl+ Drum that helps detergent penetration and rinsing to enable fast and efficient washing, while the newly incorporated Booster Heat Exchanger delivers drying performance using Heat Pump technology.
To promote smarter care, AI Energy Mode via SmartThings[6] helps the 2026 Bespoke AI Laundry Combo consume up to 20% less energy during the wash cycle and up to 10% less energy during the dry cycle when compared to using the same cycle without AI Energy Mode[7]. By using the SmartThings App[8] Australians can also easily monitor energy consumption in real-time, provide an estimated electricity bill, and alert users if the estimated usage exceeds pre-set consumption targets.
Bespoke AI Laundry Combo (WD90H19AHSSA) now available in Australia. Image simulated for illustrative purposes. Cables not shown.
Upgraded AI Wash & Dry + Enables More Precise, Automatic Optimisation
At the core of the all-in-one experience, the 2026 Bespoke AI Laundry Combo integrates AI Wash & Dry +[9], upgrading the intelligence that supports smart optimisation of washing & drying. Using enhanced sensing and AI-based analysis, AI Wash & Dry + uses multiple sensors to optimise performance for each load. It detects the weight to determine the right amount of water and detergent, identifies five fabric types for smaller laundry loads[10] – including Outdoor and Denim – and monitors soil levels in real time to adjust the cycle for better results with less manual input.
The 2026 Bespoke AI Laundry Combo also features Auto Open Door+[11], which not only automatically opens the door, but also activates internal air circulation[12] after wash-only cycles to help prevent laundry left in the drum from developing a musty odour.
A More Advanced Bixby Brings Natural, Conversational Control to the Home
The 2026 Bespoke AI Laundry Combo also features a more advanced Bixby[13] experience. Since 2024, Bixby has enabled Bespoke Combo users to monitor and control connected Samsung devices directly from its AI Home Touchscreen display[14], helping families handle everyday routines across the home. While loading laundry, a user could say, “turn on the TV in the living room” without needing to leave the laundry area.
Now, with improved understanding capabilities, Bixby goes beyond fixed commands to understand natural, conversational requests. For example, users can simply say, “can you wash this before 11pm?” or “start a normal wash, but add an extra rinse,” and Bixby will carry out the request.
Supporting Bespoke AI Combo’s favourite features
The 2026 Bespoke AI Combo is packed with popular Samsung laundry features including Flex Auto Dispense which holds enough detergent and softener for up to 22 loads,[15] BubbleWash and BubbleSoak for efficient cleaning even at low temperatures, and Samsung’s Less Microfiber Laundry cycle which minimises garment agitation to help reduce the amount of microfibers released[16].
Backed by Samsung’s 7-year commitment to software updates on flagship products,[17] the 2026 Bespoke AI Combo will stay up to date with the latest features, performance improvements, system upgrades and enhanced security, keeping it reliable, valuable and future-ready for years to come. The 2026 model is protected by Knox technology to keep data safe and has received the highest Diamond level IoT Rating[18] by UL Solutions[19], while being supported by Home Appliance Remote Management (HRM)[20] enables remote troubleshooting to resolve problems without a service visit. The culmination of these features enables Australians to experience less downtime and long-lasting reliability from Samsung.
Availability
The 2026 Bespoke AI Laundry Combo is currently available via the Samsung online store and leading retailers nationwide with an RRP $4,999.
[1] 10 star energy rating only applies to drying performance of the appliance. Washer component has a 4.5 star rating.
[2] Based on internal testing and verified by Intertek for the cycle time was measured when drying a DOE (50% cotton / 50% polyester) 3kgload (based on bone dry) with a Super Speed cycle on model WD90H**AHS. Test conditions include Super Speed cycle, wash temp. set to Cold, rinse set to 1, spin set to Extra High, dryness level set to Normal, room temp. of 23℃, and tap water temp. of 15℃. Results may vary depending on actual usage environment and load contents. Report No.: 260100014SEL-001, dated 10 February 2026.
[3] Features are compared to 2024 Bespoke AI Heat Pump Combo
[4] Australian living insights conducted by Pure Profile, commissioned by Samsung Australia, February 2026. N=1,001
[5] Based on internal testing and verified by Intertek for the cycle time was measured when drying a DOE (50% cotton / 50% polyester) 3 kg load (based on bone dry) with a Super Speed cycle on model WD90H***AHS.
Test conditions include Super Speed cycle, wash temp. set to Cold, rinse set to 1, spin set to Extra High, dryness level set to Normal, room temp. of 23℃, and tap water temp. of 15℃. Results may vary depending on actual usage environment and load contents. Report No.: 260100014SEL-001, dated 10 February 2026.
[6] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
[7] Tested by Vipac on the WD90H19AHS Samsung Bespoke AI Laundry Combo comparing results with AI Energy Mode turned on (Wash –Avg0.33914kWh / Dry –Avg1.3782kWh) and off (Wash -Avg0.44799kWh / Dry –Avg1.5503kWh). Washer: Tested with 4.6kg dry load on the Cotton cycle at 40°C. Report No: 30W-26-0043 -TRP -138077-0, dated 2 April 2026. Dryer: Tested with 8.8kg wet load on the Super Speed cycle. Report No: 30W-26-0045 -TRP -137620-0, dated 1 April 2026. Actual energy saving may vary, depending on variables including the wash and/or dry cycle, type of detergent and laundry materials.
[8] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
[9] AI Wash & Dry +’s detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.
[10] Based on AI-based algorithm and internal testing using the AI Wash & Dry + cycle on an IEC 3kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 3kg and under. Actual results may vary depending on individual use. Fabric sensing uses an AI algorithm and is activated only when AI Wash & Dry+ cycle is selected. It senses 5 fabric types (Normal, Delicates, Towels, denim, outdoor) for loads up to 3 kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together.
[11] Auto Open Door+ automatically opens the door and blows air to help remove moisture inside the drum more quickly. The default setting for Auto Open Door is ‘Open immediately’. This also can be changed in Settings > Washer > Auto Open Door to “Open 5 mins later”
[12] Auto Open Door+’s airflow operates only after a wash-only cycle is completed. The default setting for the airflow is Off, and this can be changed in Settings > Washer > Auto Open Door.
[13] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on country. Bixby recognizes selected languages and certain accents/dialects. The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required.
[14] Applicable only to Samsung devices connected via the SmartThings app, available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
[15] Expected number of loads: Detergent compartment can hold detergent for up to 22 loads. Flex compartment can hold one of the following: softener for up to 30 loads, general detergent for up to 19 loads or specialty detergent for up to 36 loads.
[16] In comparison to washing when using other wash cycles. Results may vary depending on the actual clothes and usage conditions.
[17] Available on smart home appliances that are equipped with a Wi-Fi module, released in 2024 and later. It may not be available if the hardware, such as the memory and chip performance, is not supported. Additionally, this support is applicable only for flagship products.
[18] There are 5 grades of UL Verified IoTSecurity Rating ranging from Bronze, Silver, Gold, Platinum to Diamond, with each level signifying increasing resistance to hacking and enhanced levels of security for smart home appliances.
[19] UL Solutions is a global leader in applied safety science and delivers product testing, inspection, and certification services.
[20] Includes both fault and non-fault diagnosis. The fault diagnosis is based on an error code on the product while the non-fault diagnosis is a perceived defect that occurs as a usability issue without generating an error code. Certain issues can be detected by AI based on the operational data, regardless of whether it generates an error code or not. Requires the SmartThings App, which is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are also required.
Here are concise takeaways from the meeting notes:
– Event overview: Samsung held the Australian Visual Display Tech Summit in Sydney (May 14–15, 2026) to showcase its 2026 AI-powered TV lineup and an early look at the Odyssey gaming lineup ahead of global release. The event featured hands-on demos emphasizing AI-driven picture quality, viewing experiences, and display performance across Micro RGB, OLED, and Odyssey displays.
– Market positioning: Samsung reaffirmed its leadership in the global TV market, noting 20 consecutive years as market leader (per Omdia Feb 2026 data).
– Micro RGB emphasis:
– New Micro RGB TV lineup highlighted, led by 75-inch R95H and R85H models; targeted at premium home viewing with hyper-realistic color, deep contrast, and immersive picture quality.
– Range expansion: Micro RGB sizes to 55–115 inches to broaden market reach.
– Key technologies: Micro RGB AI Engine Pro for real-time color and contrast optimization; BT.2020 color gamut ≥100%; Glare Free technology to reduce reflections; features like Micro RGB Precision Color 100 and Vision AI Companion (VAC) for enhanced picture and personalized viewing.
– OLED innovations:
– OLED S95H flagship: brighter OLED performance, advanced HDR processing, FloatLayer Design for a lighter, gallery-style appearance; supports Art Mode and Samsung Art Store for décor integration.
– AI-centric features: Vision AI Companion, AI Upscaling Pro (improves low-res content), AI Soccer Mode Pro (tunes picture/sound for soccer), AI Sound Controller Pro (voice/music/sound effects control).
– HDR10+ Advanced for improved brightness control and tone mapping; Glare-Free certification to minimize reflections.
– Overall objective: blend superior picture quality with AI-driven personalization and aesthetically flexible design.
– UX and content features:
– VAC and AI features aim to make the screen more natural to interact with and to surface relevant content.
– Availability and performance of AI features may vary by content type, source, and model; some features require specific conditions (e.g., AI Soccer Mode only when content is played through the TV).
– Product design and positioning:
– FloatLayer Design and Art Mode position TVs as both performance devices and home décor.
– The 2026 lineup targets a broader range of products and price points to cover home entertainment, gaming, and productivity use cases.
– Actionable next steps:
– Monitor ongoing coverage and reviews of Micro RGB and OLED S95H for real-world performance validation.
– Prepare internal briefing on potential price points and distribution strategy for expanded Micro RGB sizes (55–115 inches).
– Align on global rollout plans for Odyssey gaming lineup, leveraging AI-driven features highlighted at the summit.
– References:
– Primary technologies and claims tied to specific models (R95H, R85H, S95H) and features (AI Engine Pro, VAC, AIUpscaling Pro, AI Soccer Mode Pro, Glare Free, FloaLayer Design, Art Store, HDR10+ Advanced).
– Third-party verifications noted (BT.2020 gamut validation; Glare Free certifications) with dates and certificate numbers.
If you’d like, I can convert these into a one-page executive brief or create a slide-ready summary.
Summary of Samsung Presents AI-Powered Screen Innovations at Australian Visual Display Tech Summit 2026
Samsung Electronics hosted an Australian Visual Display Tech Summit in Sydney on May 14 and 15, offering local media and industry professionals a deeper look at Samsung’s 2026 range of AI-powered TVs and an early look at its 2026 Odyssey line-up ahead of its global rollout.
The Tech Summit offered hands-on demonstrations highlighting how AI enhances picture quality, viewing experiences, and display performance across Samsung’s Micro RGB, OLED, and Odyssey gaming displays.
The technologies showcased at the Tech Summit reflect Samsung’s long-standing leadership in the category, with the company ranking as the global TV market leader for 20 consecutive years.[1]
Media and industry professionals experience Samsung’s 2026 AI display innovations firsthand. Cables not shown.
Micro RGB for Premium Home Viewing
A key focus of the event was Samsung’s new Micro RGB TV lineup, led by the flagship 75-inch R95H and Micro RGB R85H models. Designed for premium home viewing, the line-up delivers hyper-realistic and precise colour, deep contrast, and an immersive picture quality.
Samsung demonstrates the 75-inch Micro RGB TV (R95H) during a side-by-side picture quality comparison with Samsung Neo QLED QN90F.
Samsung is also expanding Micro RGB technology with screen sizes ranging from 55 to 115 inches, bringing its core strengths — including rich colour, sharp contrast, and refined local dimming — to more home environments.
Powered by the Micro RGB AI Engine Pro[2], Samsung’s latest Micro RGB TVs optimise colour and contrast in real time for near life-like detail. The lineup is also certified for a ≥100% BT.2020 colour gamut ratio[3] and includes certified Glare Free technology[4] to reduce reflections for a clearer viewing experience[5]. Features such as Micro RGB Precision Color 100[6] and Vision AI Companion (VAC)[7] further enhance picture quality and personalised viewing.
OLED Innovation Powered by AI
Samsung’s 2026 OLED lineup combines immersive picture quality, refined design, and intelligent features to elevate the viewing experience. Leading the lineup is the OLED S95H, which delivers brighter OLED performance, advanced HDR processing, and a premium FloatLayer Design that stands out even when the screen is off.
VAC brings AI to the center of the screen experience, offering a more natural way to interact with the TV and discover relevant content. Additional Samsung AI features further expand the OLED experience beyond picture quality.
AI Upscaling Pro[8] improves low-resolution content by enhancing clarity, depth and contrast, while AI Soccer Mode Pro[9] can optimise picture and sound for soccer and AI Sound Controller Pro[10] gives viewers greater control over voice, music and sound effects.
HDR10+ Advanced technology delivers more precise brightness control, improved tone mapping and a more dynamic picture[11]. Combined with certified Glare-Free[12] technology that minimises reflections, the OLED S95H maintains exceptional contrast and sharpness, even in bright spaces.
The OLED S95H also features Samsung’s new FloatLayer Design for a lighter, gallery-inspired look. Art Mode and Samsung Art Store[13] allow the TV to function as both a screen and a piece of home décor.
Samsung presents its latest OLED innovations, including improvements in brightness, HDR performance and AI-based features.
Shaping the Next Era of Screens
“Samsung’s 2026 display lineup combines the features consumers value most in TVs and monitors, including stunning picture quality, thoughtful design and AI features that make screens more personal and intuitive,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Across the lineup, Samsung is delivering a more complete screen experience for how people watch, play and work every day.”
With its 2026 portfolio, Samsung is expanding advanced screen technologies and AI features across a broader range of products and price points. From home entertainment and gaming to everyday productivity, the lineup reflects a future in which screens are smarter, sharper and more personalised than ever.
For more information about Samsung’s 2026 Visual Display line-up, visit www.samsung.com/au
[1] Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.
[2] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
[3] VDE Testing and Certification Institute has tested and positively evaluated that Series R95H has a picture quality for Micro RGB Colour gamut ratio of BT.2020 (CIE u`,v` ≥ 100%).Test Report 331701-TL6-, valid until 8 July 2026.
[4] The R95H has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.
[6] VDE Testing and Certification Institute has tested and positively evaluated that Series R95H has a picture quality for Micro RGB Colour gamut ratio of BT.2020 (CIE u`,v` ≥ 100%).Test Report 331701-TL6-, valid until 8 July 2026.
[7] Based on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Not all accents, dialects, and expressions are recognised. Availability of features may vary. Available on 2025 Q7F and above, and 2026 TVs
[8] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
[9] AI Soccer Mode sound optimisation only available when audio is played directly through the TV, not through a separate sound device. Turn off AI Mode to use this feature. AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use.
[10] Availability and performance will vary according to several factors including source content and application in use. Not all accents, dialects and expressions may be recognised by voice command.
[11] Compared to HDR10+. Viewing experience may vary according to types of content and format.
[12] The S95H has been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026
[13] Stream complimentary curated art or additional artworks available via subscription. Internet connection required.
Here are the key takeaways from the meeting notes about Samsung’s 2026 Vivid Sydney activation:
– Activation overview
– Samsung Sky Portal Studio is a major Vivid Sydney activation located at First Fleet Park in The Rocks.
– It features a three-portal experience culminating in a Creative Studio for post-capture edits.
– Free to experience from 22 May to 13 June; daily hours 6pm–11pm.
– Experience flow and portal details
– Defy Gravity Portal: Steady, gravity-defying footage with a customizable LED background; uses Galaxy S26 Ultra gyroscope and accelerometer for horizontal lock and stabilization.
– Unleash Your Creativity Portal: Blank canvas editing with Photo Assist; users can alter outfits, locations, and add/remove/resize objects.
– Infinite Possibilities Portal: Hands-free Palm Selfie for self-portraits with a wave of the hand.
– Final stop: Creative Studio for further editing of captured content.
– Collaborative film opportunity
– Until 10 June, the public can contribute to a city-wide collaborative film capturing 24 hours in Sydney from the perspective of its people.
– The project emphasizes turning everyday moments into a city-scale spectacle.
– Content guidelines and incentives
– Content must be shot on a Galaxy device.
– Entrants can win one of three Samsung gift packs (valued >$3,200 each) including a 32” The Frame TV, Galaxy S26 Ultra, and Galaxy Buds4.
– Submissions are bound to full terms and conditions available at the provided site.
– Location logistics and accessibility
– Activation is at First Fleet Park, The Rocks, with nightly lighting from 6pm to 11pm.
– The activation aligns with Vivid Sydney’s broader push to blend art and technology, aiming for high guest engagement and social sharing.
– Strategic context and quotes
– Vivid Sydney Festival Director highlights the shift from spectators to creators and Samsung’s role in innovation.
– Samsung Australia emphasizes the convergence of art and technology, encouraging visitors to view and capture the world differently through Galaxy devices.
– Compliance and caveats
– Some features’ performance may vary (e.g., Super Steady results), and AI tools have usage caveats and watermarking.
– Competition terms apply; participants should review the official T&Cs.
– Next steps / actions (explicit or implied)
– Promote participation in the 24-hour collaborative film.
– Monitor engagement and user-generated content submissions for display or aggregation.
– Ensure all terms and conditions are clearly communicated to participants.
– Prepare creative assets and guidelines for on-site staff to assist visitors with each portal.
If you’d like, I can convert these into a concise one-page brief for stakeholders or draft a client-facing summary for internal distribution.
Summary of The Sky is the Limit as Samsung Unveils its 2026 Vivid Sydney Activation
Samsung Sky Portal Studio at Vivid Sydney, located at First Fleet Park in The Rocks
Samsung Electronics Australia returns as a Major Partner of Vivid Sydney, this year bringing to life its interactive Sky Portal Studio activation. Located in First Fleet Park in The Rocks, this unmissable, three-portal installation offers visitors a glimpse into a version of the world that is more vivid, more connected, and more alive than the one you see with your eyes alone.
The experiential activation is designed for high impact, and invites festivalgoers to step inside a moment unlike any other. Guests will discover a series of curated Sky Portal frames that encourages them to capture moments of creativity, movement, joy, connection and curiosity with the extraordinary camera capabilities of Samsung’s flagship Galaxy S26 Ultra.
Vivid Sydney Festival Director Brett Sheehy AO, said of this year’s installation: “Samsung is an important partner of Vivid Sydney, and we value their ongoing commitment to innovation and evolving how audiences engage with the festival. What excites me most about Sky Portal Studio is how it invites festivalgoers to move from spectators into creators – capturing and expressing their own unique perspective of the world around them.”
Eric Chou, Vice President of Mobile eXperience at Samsung Australia said: “We’re excited to be back at Vivid Sydney. It’s the intersection of art and technology where Samsung truly comes alive, and this year’s actiavation exemplifies that. The Sky Portal Studio is an unmissable installation that invites every visitor to view the world differently, and to capture their vision through the lens of Galaxy S26 Ultra.”
Starting Friday 22 May at 6pm, Sky Portal Studio visitors will be guided through an interactive, multi-portal experience.
Defy Gravity Portal: Attendees will be able to capture steady, gravity defying content against a customisable colourful LED background, and spin the wheel for a unique visual effect. Horizontal lock[1] helps keeps the footage super steady, thanks to Galaxy S26 Ultra’s gyroscope and accelerometer, allowing users to capture level, stabilised content.
Unleash your Creativity Portal: The second portal offers people the chance to curate their own dream image. With Photo Assist[2], a blank canvas becomes whatever you can imagine, whether it’s changing outfits or locations, or adding, removing or resizing objects.
Infinite Possibilities Portal: Guests can effortlessly take photos of themselves with a wave of their hand using Galaxy’s hands-free Palm Selfie feature.
The final stop in this immersive experience is the Creative Studio, where participants will be able to further edit the content they have captured in the portals to create or edit their ideal images.
Until 10 June, Sydneysiders (and visitors) will also have the opportunity to enter[3] to be part of a collaborative film capturing 24 hours in Sydney through the eyes of its people, turning everyday moments into a city-scale spectacle. Each moment is a small perspective, but together, they real something bigger – a city full of possibility and the extraordinary in the everyday.
Cinematic or still content must be shot on a Galaxy device, and visitors to the Sky Portal Studio will be encouraged to submit their content. Each entry submitted comes with the chance to win 1 of 3 Samsung gift packs valued at over $3,200, which includes a 32” The Frame Art TV, Galaxy S26 Ultra, and Galaxy Buds4. Visithttps://sydneywithgalaxy.com/ for more information including full T&Cs.
Samsung’s Sky Portal Studio is free to experience during Vivid Sydney from 22 May to 13 June at First Fleet Park. Lights will be on from 6pm to 11pm each night.
About Vivid Sydney
Vivid Sydney, one of the world’s leading multi-artform festivals, transforms Sydney into a vibrant hub of creativity, innovation and community connection. In 2026, the festival will bring the city to life, both night and day for the first time, inspiring global audiences and driving cultural exchange. From 22 May to 13 June, the festival’s pillars of Light, Music, Minds and Food will create shared experiences, attract domestic and international visitors, and support the NSW Visitor Economy Strategy’s target of a $91 billion visitor economy by 2035. Proudly owned and managed by Destination NSW, Vivid Sydney showcases NSW’s cultural vibrancy and positions it as a global leader in artistic innovation.
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[1] Super Steady results may vary depending on editing method and/or shooting conditions.
[2] Samsung Account may be required to use certain AI Photo Assist features. Edit Suggestion is compatible with JPG, PNG. GIF and MP4 formats. Edit results may vary depending on the photography or filming condition. Images generated by the Live Effect feature will be saved in MP4 format. Editing with Generative Edit results in a resized photo up to 12MP. Editing with Portrait Studio results in a resized photo up to 9MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy of results is not guaranteed.
Here are the key takeaways from the notes on Samsung One UI 8.5 rollout:
– Official rollout start: One UI 8.5 begins rolling out on May 6 in Korea, with plans to expand to additional regions subsequently.
– Target devices: Rollout covers Galaxy S25 series, Galaxy S25 FE, Galaxy S24 series, Galaxy S24 FE, Galaxy Z Fold7, Galaxy Z Flip7, Galaxy Z Fold6, Galaxy Z Flip6, Galaxy Tab S11 series, and Galaxy Tab S10 series.
– Focus areas: The update emphasizes Galaxy AI features to enhance communication and creative experiences on Galaxy phones and tablets.
– Availability scope: Availability and timing may vary by market and model.
– Pricing and plans for Galaxy AI: Galaxy AI features are currently free of charge; there are no announced plans to charge for Galaxy AI, though third-party AI features may have different terms. Some AI features may require Samsung Account login.
– Reliability disclaimer: Samsung does not guarantee the accuracy, completeness, or reliability of AI outputs.
– Regional messaging: The original source is Samsung Newsroom Australia; rollout specifics may differ by region.
– Actionable follow-up: Monitor regional rollout schedules for deployment dates and supported models; inform stakeholders if there are any model-specific limitations or regional constraints.
If you’d like, I can convert these into a one-page briefing or a slide-ready summary.
Summary of Samsung’s One UI 8.5 Official Rollout Starts May 6
Samsung is expanding the One UI 8.5 rollout to more devices, bringing the latest Galaxy AI[1] features across the Samsung Galaxy ecosystem.[2] The update focuses on enhancing communication and creative experiences on Galaxy mobile phones and tablets, including the Galaxy S25 series, Galaxy S25 FE, Galaxy S24 series, Galaxy S24 FE, Galaxy Z Fold7 and Galaxy Z Flip7, Galaxy Z Fold6 and Galaxy Z Flip6, Galaxy Tab S11 series and Galaxy Tab S10 series.
One UI 8.5 will begin rolling out in Korea starting May 6,[3] with additional regions to follow.
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[1] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties. Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features.
[2] Features may vary depending on model and service region.
[3] Availability and timing may vary by market and model.
Here are clear, concise takeaways from the meeting notes:
– Global collaboration announced
– Samsung launched a worldwide partnership with The Devil Wears Prada 2 to promote the film using the Galaxy S26 Ultra.
– A custom spot features Helen J. Shen as Jin, demonstrating Circle to Search with Google on the S26 Ultra to handle a Miranda Priestly-style last-minute request.
– Campaign mechanics and assets
– Circle to Search with Google on Galaxy S26 Ultra is a core creative element, positioned as the “cheat code” for high-pressure moments.
– The Galaxy S26 Ultra was showcased as a Runway Cam #withGalaxy, capturing red-carpet looks in cinema-quality footage suitable for social posts.
– A YouTube spot and immersive social activations (photo-op at the premiere) are part of the rollout.
– Activation details and participants
– Red-carpet activation at The Devil Wears Prada 2 World Premiere; attendees included Helen J. Shen, Simone Ashley, Justin Theroux, Lucy Liu, Heidi Klum, Paige DeSorbo, Hannah Berner, Winnie Harlow.
– Haley Kalil (Hayley Baylee) participated in the photo experience and amplified Galaxy S26 Ultra features on social media.
– Influencer and social content
– Haley Kalil and other influencers posted about the S26 Ultra, highlighting features like Circle to Search.
– Instagram and other social content from the event are part of the engagement strategy.
– Key messaging and claims
– Circle to Search is promoted as a leading feature on the S26 Ultra, used to stay calm and manage high-stakes scenarios.
– The campaign emphasizes professional-grade, cinema-like footage with Runway Cam capabilities.
– Timeline and availability
– The Devil Wears Prada 2 world premiere occurred April 20, 2026.
– The film releases in theaters on April 30, 2026.
– Samsung Newsroom Australia coverage published April 25, 2026.
– Partnerships and disclosures
– Partners include 20th Century Studios and Google (Circle to Search).
– A detailed trademark disclaimer for Circle to Search is included, outlining usage, availability, and language support.
– Opportunities and questions (to consider)
– measure engaged reach and sentiment across the Runway Cam and Circle to Search content; track per-influencer and per-platform metrics.
– assess cross-market rollout—how the campaign will adapt to different regions beyond Australia.
– coordinate with Google for any language/territory limitations and ensure all trademark/disclaimer requirements are consistently applied.
– Suggested next steps
– Compile a post-campaign recap with key metrics (engagement, video views, hashtag usage, influencer reach).
– Plan follow-up native content or regional activations to sustain momentum around The Devil Wears Prada 2.
– Confirm cross-brand alignment (Samsung, Google, 20th Century Studios) for future collaborations and any required legal approvals.
If you’d like, I can convert these into a one-page executive slide or a brief internal memo with bullets tailored to your audience.
Summary of Samsung announces global Galaxy S26 Ultra collaboration for the release of The Devil Wears Prada 2 in theaters
NEW YORK, NEW YORK – APRIL 20: (L-R) Meryl Streep, Emily Blunt, Stanley Tucci and Anne Hathaway attend the world premiere of The Devil Wears Prada 2 at Lincoln Center in New York, New York on April 20, 2026. (Photo by Jamie McCarthy/Getty Images for 20th Century Studios)
Today Samsung launched a global collaboration to celebrate the upcoming theatrical release of 20th Century Studios’ The Devil Wears Prada 2, with a custom spot that features Helen J. Shen as her character ‘Jin’, flawlessly fixing a last-minute Miranda Priestly request using Circle to Search with Google on the new Galaxy S26 Ultra.
As part of the global team-up, the Galaxy S26 Ultra shined during its red-carpet moment at The Devil Wears Prada 2 World Premiere. In an activation that would leave even Miranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red carpet looks of attendees, making it the first-ever Runway Cam #withGalaxy that delivered jaw dropping professional-grade footage with a cinematic, social post-ready feel.
Stars like Helen J. Shen, Simone Ashley, Justin Theroux, Lucy Liu, Heidi Klum, Paige DeSorbo, Hannah Berner, and Winnie Harlow posed for the S26 Ultra photo-op to capture their memorable looks.
S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.
“I’m a huge fan of The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here posed for the S26 Ultra photo-op to capture their memorable looks.
S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.
“I’m a huge fan of The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here on the red carpet, and sharing all my favorite Galaxy S26 series features with fans has just been the best experience.”
NEW YORK, NEW YORK – APRIL 20: Haley Kalil attends the world premiere of The Devil Wears Prada 2 at Lincoln Center in New York, New York on April 20, 2026. (Photo by Jamie McCarthy/Getty Images for 20th Century Studios )
Haley also took to social media to showcase how she used her Galaxy S26 Ultra features such as Circle to Search with Google to get ready for the premiere.
Circle to Search with Google on Galaxy S26 Ultra is Runway ready[1]
Samsung and Google partnered on a series of creative spots set in The Devil Wears Prada 2 universe to shine a light on how technology – like Circle to Search with Google on S26 Ultra – is the cheat code for staying calm in high-stakes situations.
Want to see if the Galaxy S26 series is the right fit for you? Visit Samsung.com and get ready for The Devil Wears Prada 2, in theatres April 30.
About The Devil Wears Prada 2
Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ The Devil Wears Prada 2, the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.
[1] Circle to Search is a trademark of Google LLC. Requires internet connection. Mobile data fees may apply. Circle to Search feature must be enabled. May not work on all visual or audio elements. Users may need to update Android or Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Google SafeSearch filter applies. Not available on apps that prohibit screen capturing. Please refer to the following webpage to find Google’s Circle to Search supported languages: https://ift.tt/b1n8ImF
Here are clear takeaways from the Samsung Newsroom article about Audio Eraser on the Galaxy S26 series.
What’s new
– Real-time audio control: Audio Eraser now supports live sound separation and optimization for content streamed across OTT platforms and social media, not just edited/local content.
– AI-driven: An AI sound engine with advanced sound separation enables instant adjustments to voices, music, and background noise as content plays.
– Real-time focus: Moves beyond post-production edits to on-the-fly audio management for a more immersive listening experience.
How it works and how to use
– Access: While a video is playing, swipe down from the top-right to open Quick panel and tap the Audio Eraser icon to start filtering.
– Controls:
– Strength: Adjust noise reduction strength.
– Voice Focus: Emphasize dialogue for clearer speech.
– Scope: Works across various streaming platforms and content you’re watching, not limited to saved content.
– UI cues: The feature is shown with a dedicated control panel (Strength and Voice Focus) in the Quick panel.
What it enables
– Real-time tailoring of sound to your environment and preference, across any content, for a clearer listening experience.
– Can be used for both personal viewing experiences and content consumption on streaming/ social apps.
Availability
– Galaxy S26 series (S26, S26+, S26 Ultra).
Limitations and caveats
– Results vary by device model and OS version; not guaranteed to work identically on every device or video.
– Audio detection may depend on the source material; certain sounds may not be detectable at all times.
– Samsung Account login may be required for certain features.
– Actual accuracy of sound detection and enhancements may vary based on audio source and video conditions.
Implications for users and products
– User experience shift: From “edit after the fact” to “adjust in real time” for enhanced hearing in noisy environments.
– Broad applicability: Useful for any content you’re watching, including OTT and social media streams.
– Potential marketing angle: Emphasize real-time control, personalized listening, and noise reduction across all content.
Recommended next steps (internal)
– Communications: Prepare FAQ and quick-start guide for customers highlighting feature access, controls, and limitations.
– Marketing: Update product messaging to reflect real-time audio management; consider a short tutorial video and before/after use cases.
– Support readiness: Anticipate questions about compatibility across apps and OS versions; assemble troubleshooting tips.
– Feedback loop: Gather user feedback from early adopters to gauge real-world effectiveness and any edge cases.
– Rollout planning: Confirm deployment timelines across all S26 models and supported OS versions.
If you’d like, I can turn these into a condensed one-page briefing for executives or draft a customer-facing FAQ.
Summary of Faster, Real-Time : Enhanced ‘Audio Eraser’ With the Galaxy S26 Series
Audio Eraser[1] on Galaxy devices reduces unnecessary noise in videos and amplifies desired sounds, enabling a more immersive viewing experience. First introduced for editing saved content on the Galaxy S25 series, the feature has evolved significantly over the generations. Audio Eraser expanded to support playback adjustments within native apps — such as Gallery and Voice Recorder — on Galaxy Z Fold7 and Z Flip7.
Now, with the Galaxy S26 series,[2] it has reached new heights by supporting real-time audio control on content streamed across various platforms. In this article, we’ll dive deeper into these advancements.
From Fix it Later to Filter it Now
Starting with the Galaxy S26 series, Audio Eraser has evolved into a live audio experience. It enables real-time sound separation and optimisation across voices, music and background noise, not only for recorded content but also for over-the-top (OTT) or social media content you are watching. This advancement shifts the focus from post-recording edits to real-time audio management.
By integrating an AI sound engine with advanced sound separation technology, the Galaxy S26 series allows you to instantly adjust and control sound as it occurs. This ensures a clear, immersive listening experience across various streaming platforms by effectively neutralising distracting background noise.
The video below shows how the Galaxy S26 series keeps the sounds you want to hear clear, even in noisy environments.
▲Comparison of interview audio before and after using Audio Eraser on the Galaxy S26 series.
Seamless Access, Total Control
You can easily adjust noise and reduce distractions directly from the Quick panel without needing to rewind or replay content. While the video is playing, simply swipe down from the top right of the screen and tap the Audio Eraser icon to start filtering the sound right away.
Once activated, the feature offers advanced controls for a more professional touch. You can adjust the “Strength” slider to fine-tune noise reduction and enable “Voice Focus” to hear clear dialogue in the video.
With the Galaxy S26 series, you can enjoy tailored sound quality in real-time, regardless of the content you’re watching.
▲ Access Audio Eraser via the Quick panel on the Galaxy S26 series, with controls to adjust “Strength” and enable “Voice focus.”[3]
Audio Eraser is no longer limited to reducing noise. It now allows you to easily design your sound in real time. Enjoy the more personalised and comfortable listening experience with the Galaxy S26 series.
[1] Audio Eraser supports adjusting noise from media playing through the Quick panel for select apps on the Galaxy S26 series. The level of support depends on the model and OS version. Results may vary by video depending on how sounds are present. Samsung Account login is required. Certain types of sound, such as voices, music and noise, can be detected. Actual sound detection may vary depending on the audio source and video conditions. Accuracy of results is not guaranteed.
[2] The Galaxy S26 series includes Galaxy S26, S26+ and S26 Ultra.
[3] Image simulated for illustrative purposes. Actual UX/UI and sequence may be different.
Executive summary:
Samsung Electronics Australia is expanding its Mobile eXperience (MX) rugged devices distribution through Ingram Micro Australia, broadening reach across enterprise, government, field services, logistics, transport, construction, mining, healthcare, and other rugged verticals. The move enables end-to-end solutions via a broader reseller and system integrator network, backed by Ingram Micro’s logistics and enablement capabilities.
Key takeaways:
– What happened
– Samsung expands MX distribution to Ingram Micro Australia for rugged smartphones and tablets.
– Builds on existing Samsung- Ingram Micro relationship and broadens channel architecture nationwide.
– Why it matters
– Addresses rising demand for rugged devices across multiple frontline industries.
– Expands access to system integrators and solution bundling partners, enabling more end-to-end deployments.
– Scope and offerings
– MX portfolio now distributed through Ingram Micro Australia.
– End-to-end solutions potential: hardware, software, and cloud services.
– Devices feature IP68, MIL-STD-810H, and built-in Samsung Knox security.
– Stakeholders
– Samsung side: Shawn Kwon, Vice President, Integrated B2B, Samsung Electronics Australia.
– Ingram Micro side: Mo Kandeel, Director of Consumer, Client & Endpoint, Ingram Micro Australia.
– Vertical and market implications
– Target verticals: enterprise, government, field services, logistics, transport, construction, mining, retail, healthcare, education.
– Greater access to frontline sectors and broader reseller network nationwide.
– Potential for system integrators to design standalone devices or end-to-end solutions.
– Partner and channel impact
– Strengthened distribution ecosystem with expanded reach.
– Alignment with Ingram Micro’s logistics and enablement capabilities to scale reach and support.
– Next steps and actions (internal)
– Align go-to-market and enablement plans across Samsung and Ingram Micro teams.
– Update partner communications, training, and collateral to reflect MX through Ingram Micro.
– Develop joint marketing and demand-generation activities for target verticals.
– Assess and plan for end-to-end solution bundles (hardware + software + cloud).
– Risks and considerations
– Potential channel conflicts with existing Samsung partners; need clear partner guidelines.
– Ensuring consistent SLAs and support across an expanded reseller network.
– Monitoring ramp-up pace and ensuring inventory availability.
– Success metrics to watch
– Number of new Ingram Micro-enabled partners and system integrators.
– Growth in MX device shipments via Ingram Micro.
– Volume of end-to-end solutions deployed across target verticals.
– Revenue/mipeline growth in key sectors (enterprise, government, healthcare, construction, mining).
– Notable quotes (summary)
– Samsung: Rugged device demand is increasing; expanding distribution improves choice and reach across frontline sectors; diversification supports total market growth.
– Ingram Micro: Collaboration enhances mobility, security, and productivity solutions; leverages Ingram Micro’s channel and enablement to unlock growth in commercial, government, education, and emerging verticals.
If you’d like, I can convert these into a slide-ready summary or draft an internal memo with recommended action items and owners.
Summary of Samsung expands B2B Mobile eXperience distribution with Ingram Micro Australia
Samsung Electronics Australia today announced the expansion of its Mobile eXperience (MX) channel distribution, making its rugged mobile and tablet range available through Ingram Micro Australia. The announcement builds on the long-standing relationship between Samsung’s Display business and Ingram Micro, and reflects the rapid growth and diversification of Samsung’s local B2B operations.
The expanded relationship enables Samsung to scale its presence across enterprise, government, field services, logistics, transport, and other rugged dependent verticals. It also opens greater access to system integrators and solution bundling partners who play a critical role in deploying rugged mobility in complex operational environments.
“We are experiencing an increased appetite for rugged devices, and as this demand continues to expand across Australian industries, strengthening our distribution ecosystem is critical,” said Shawn Kwon, Vice President, Integrated B2B at Samsung Electronics Australia.
“By collaborating with Ingram Micro Australia, we are growing our network to provide greater customer choice, and ensure our solutions reach more businesses – spanning a wide array of frontline sectors, from retail through to healthcare – that rely on rugged devices to support these teams. With the infrastructure and resource boom continuing, we are also gaining strong momentum in construction and mining industries. The collaboration between us and Ingram Micro Australia strengthens Samsung’s overall channel architecture by extending availability through a broader reseller network nationwide. This diversification is designed to help grow the total market, broaden product availability, and increase purchasing choice for customers, all while maintaining continuity for existing partners.”
Mo Kandeel, Director of Consumer, Client & Endpoint at Ingram Micro Australia elaborated, “We’re excited to announce the expansion of our strategic relationship with Samsung, now encompassing full distribution of Samsung’s mX solution portfolio across the Australian channel. This strengthens Ingram Micro Australia’s commitment to delivering best in class mobility, security, and productivity solutions to partners, while enabling Samsung to scale its reach through Ingram Micro Australia’s established distribution, logistics, and enablement capabilities. By combining Samsung’s innovation in mobile devices and enterprise mobility with our Australian channel expertise, together we are positioned to unlock new growth opportunities across commercial, government, education, and emerging vertical markets.”
The expansion will enable channel partners to design and deliver standalone products or end‑to‑end solutions – spanning hardware, software and cloud services – more easily and effectively.
Samsung’s rugged portfolio includes smartphones and tablets designed for various work environments, featuring IP68 ratings and MILSTD810H for performance, and protected by Samsung Knox built-in security. The partnership with Ingram Micro aims to make these solutions more accessible to organisations seeking high-performance, secure and reliable devices for frontline teams.
Here are clear takeaways from Samsung Australia’s 2026 AI TV lineup announcement (April 23, 2026):
1) Core announcements
– Samsung Australia unveiled its full 2026 AI TV lineup across multiple categories (premium to mainstream): Micro RGB, OLED, Neo QLED, Mini LED, Crystal UHD, plus The Frame (and Frame Pro) and an expanded audio lineup (Music Studio 7 and 5; new soundbars and wireless speakers).
– Vision AI Companion (VAC) features are expanded across 4K-and-above TVs and are designed to make viewing smarter and more personalised. VAC integrates multiple AI platforms (Bixby, Perplexity, Microsoft Copilot) and interacts through natural language on a communal TV screen.
– VAC and AI features are backed by Samsung’s commitment to seven years of One UI Tizen upgrades and compatibility with Samsung TV Plus and Endless Entertainment solutions.
2) Vision AI Companion (VAC) specifics
– VAC brings AI-driven guidance on what to watch, eat, and listen to, and uses multiple large language models (LLMs) including Copilot and Perplexity. An upgraded Bixby enables more natural, context-aware interactions.
– VAC is designed for shared family viewing, reflecting Australian insights on family time around the TV.
– Availability: VAC is on the entire 2026 TV range and select 2025 models (Q7F or above). Some caveats apply (AI content accuracy, language/voice limitations, etc.).
– VAC capabilities include context-aware information surfacing on screen without interrupting content.
3) Premium display technologies and standout features
– Micro RGB: premium color/brightness with RGB micro-LED; models include R95H and R85H (sizes from 55″ to up to 115″ in R95H). Key features include Glare Free technology, Infinity Air Design, Wireless One Connect, Micro RGB AI Engine Pro, Precision Colour 100, Colour Booster Pro, HDR Pro.
– OLED: S95H, S90H, S85H with deep blacks and Pantone Validated ArtfulColor. FloatLayer Design and Art Store enhance aesthetics and artwork experiences. Gaming enhancements include Ultimate Gaming Pack (Motion Xcelerator 165Hz, VRR support, 144Hz gaming on select Neo QLED/OLED variants with NQ4 AI Gen3 Processor).
– Frame: The Frame Pro (LS03HW) uses Neo QLED with Wireless One Connect; The Frame (LS03HE) uses QLED; both feature Art Mode with 5,000+ artworks and VAC personalization; frame-in-wall option for cleaner installation on LS03HE.
– Neo QLED: QN80H 4K with VAC, 4K Upscaling, up to 144Hz on select models, NQ4 Gen 2 Processor.
– Mini LED: M70H 4K (85/75/65/55/50/43″). AI features for sports, gaming, and everyday viewing; Motion Xcelerator up to 120Hz; Mini LED HDR; adaptive sound.
– Crystal UHD: U9000H 4K with a wide size range (98″ down to 43″).
4) Audio ecosystem and immersive experiences
– Music Studio 7 and Music Studio 5 wireless speakers introduced, with Q-Symphony expansion and Dot Design by Erwan Bouroullec on Music Studio 5.
– Soundbars: Q990H, Q930H, Q800H, Q600H (Dolby Atmos configurations) with pricing; Wireless Speakers include Sound Tower and other Music Studio models.
– New ecosystem aims for deeper AV integration and more flexible speaker setups around big-screen TVs.
5) The Frame and Art-focused offerings
– The Frame lineup continues to blend art mode with TV viewing; accessible 5,000+ professionally curated artworks; art experiences are VAC-personalized; built-in design options for cleaner integration (in-wall wiring on LS03HE, built-in wiring options for certain frames).
– Frame Pro (Neo QLED) and Frame (QLED) variants targeted at different installation needs and aesthetics.
6) Connectivity and content services
– Samsung TV Plus expanded as a global, ad-supported streaming service with no subscription, available across Samsung TVs, Galaxy devices, Smart Monitors, and Family Hub refrigerators (100M+ monthly users; thousands of on-demand shows/movies; no sign-up required).
– Google Cast supported on select models (Mini LED, Neo QLED, Crystal UHD) to stream from mobile devices.
– Google Photos Memories on eligible 2026 TVs, surfaced via Samsung Daily+ and Now Brief on-screen widget; six-month exclusive window with Google Photos app; broader features to roll out in 2026.
– Availability of content services may vary by model/region; features require internet and compatible devices.
7) Availability and pricing guidance
– Availability: 2026 AI TVs available in Australia via Samsung.com/au and retailers.
– Price guidance: A detailed price table was provided for multiple SKUs (Micro RGB, OLED, Frame, Neo QLED, Mini LED, Crystal UHD, soundbars, and wireless speakers). Note: Pricing is dealer-discretionary.
– Several SKUs have regional and size-specific availability notes (e.g., certain sizes only for certain models).
8) Design and quality assurances
– Glare Free technology extended to multiple OLED models (S90H, S95H) and Frame variants in some configurations.
– Pantone Validated ArtfulColor and other certification/independently verified color accuracy claims are highlighted for premium models.
– Wireless One Connect Box availability noted as separate purchase in some configurations; in-wall installation options may require drilling on certain frames.
9) Implications and opportunities
– Strong emphasis on AI-driven, personalised, and communal viewing experiences to differentiate from competitors.
– Broad integration of VAC across home entertainment, including cross-service AI platforms, which could drive higher engagement and time spent with Samsung ecosystems.
– Expect premium upsell opportunities (Micro RGB and OLED flagship models) alongside accessible options (Crystal UHD, Frame family, Mini LED M70H) to broaden market coverage.
– Retail and channel readiness will be critical given dealer-discretion pricing and model/size variation by region.
10) Suggested next steps / actions
– Align marketing messaging around VAC-driven personalization and family viewing benefits for 2026 line-up in AU markets.
– Prepare retailer training on VAC capabilities, available models, and language/availability caveats.
– Develop regional promotions highlighting featured SKUs (e.g., Micro RGB R95H, OLED S95H/S90H, Frame Pro) and the new Audio ecosystems (Music Studio lines + Q-Series/Soundbar upsell).
– Confirm availability windows and stock commitments for high-demand sizes (e.g., 115″ Micro RGB, 83″–85″ OLEDs).
– Plan content partnerships and media outreach around Google Cast and Google Photos integrations, Samsung TV Plus growth, and artwork partnerships for Frame/Art Store.
– Monitor the VAC feature rollout cadence (2026 across all models plus select 2025 Q7F+), and prepare customer support materials for potential accuracy and language limitations.
If you’d like, I can convert these takeaways into a one-page briefing for executives, or tailor a stakeholder-focused version (sales, marketing, retail partners, or product/engineering).
Summary of A New Reality comes to Light: Samsung Australia Unveils Full 2026 AI TV Line-up
Samsung Australia has today announced the launch of its full 2026 TV line-up, spanning premium Micro RGB, OLED, Neo QLED, and Lifestyle TVs, as well as mainstream Mini LED and UHD TVs. In its 20th year as the world’s No. 1 TV brand[1], Samsung is expanding AI-powered features across more models, making smarter picture, sound and personalised viewing experiences a reality for more Australians. Also in its 12th year as the Global No.1 Soundbar brand,[2] Samsung has expanded its portfolio of design-led Wi-Fi speakers and soundbars, via an all-new Music Studio Series, the next generation of powerful Q-Series soundbars, and refreshed Sound Tower models.
In 2026, Samsung TVs are not only designed to be sharper[3], but smarter with Vision AI Companion (VAC) features available across 4K-and-above TVs. The expansion brings AI-powered viewing to more categories, screen sizes and consumer passion points[4] and reflects Samsung’s broader strategy to make AI a central part of the TV experience. Backed by 7 years of One UI Tizen upgrades and compatible with Endless Entertainment solutions including Samsung TV Plus, Samsung’s Vision AI Companion autonomously enhances home entertainment and simplifies interactions through natural conversations based on user preferences driving personalised experiences.[5]
“Samsung’s 2026 AV range is our most diverse and accessible yet, marking a defining moment in how Australians experience entertainment at home,” said Simon Howe, Director – Visual Display, Samsung Australia.
“As we celebrate 20 years as the world’s No. 1 TV brand, we’re proud to introduce new innovations, from our breakthrough Micro RGB technology[6] to Vision AI-powered picture and sound solutions, once again setting a new benchmark for home entertainment. With these advancements, a new reality comes to light through lifelike visuals, precise colour, and by harnessing AI, providing deeply personalised experiences that will bring Australians closer to the content they love.”
Mr Howe continued: “Whether it’s sport, gaming, film or everyday viewing, our expanded range of ultra-large, Glare-Free TVs are made for Australians, making every moment more immersive and real. Our new range of AI-powered TVs go beyond entertainment to deliver practical benefits in everyday life, helping Australians find what they want faster, enjoy content easily, and make the most of their TV time.”
Image simulated for illustrative purposes.
Vision AI Companion Brings Smarter, More Immersive Viewing
Vision AI Companion (VAC) brings together Samsung’s broadest range of AI service platforms, including Bixby, Perplexity, and Microsoft Copilot, to make the TV experience more intelligent and personalised.[7] Designed to work alongside users as an entertainment companion, VAC can help guide what to watch, what to eat, and what to listen to, extending the role of the TV beyond viewing alone.[8]
Unlike AI designed for individual devices and users, Samsung Vision AI Companion is purpose-built for the communal TV screen[9] using various LLMs, including Microsoft Copilot and Perplexity to share visualised, intelligent responses adapted to Australian questions and requests[10]. An upgraded version of Bixby sits at the core of Vision AI Companion which enables more natural dialogue, deeper contextual understanding, and personalised responses.
Samsung insights show that shared experiences with family around the TV is particularly important for Australians, with half of respondents claiming their TV brings their family closer together for quality time[11]. In fact, 45% of respondents say the TV enables them to spend more time together[12], while 41% of respondents say the TV enables them to share passions and interests[13] with their families.
Samsung’s AI TV lineup also brings AI-enhanced entertainment features to movies, sports and gaming:
AI Upscaling Pro[14]: uses AI to analyse and enhance low-resolution content in real time, delivering greater detail, depth and contrast, while Colour Booster Pro[15] analyses and categorises scenes to provide more vivid, lifelike colour.
AI Soccer Mode Pro[16]: analyses match scenes in real time to optimise picture and sound for smoother ball movement, vivid colour and more immersive stadium audio.
AI Sound Controller Pro[17]: analyses dialogue, background music and sound effects in real time, letting users adjust individual layers for a more immersive experience.
Vision AI Companion is available on Samsung’s entire 2026 TV range as well as being available on select 2025 models – Q7F or above.[18]
Samsung brings eight sizes across two Micro RGB series to bring life-like picture quality to Australians. Image simulated for illustrative purposes. Cables and Wireless One Connect not shown.
Micro RGB: Defining the Future of Premium Picture Quality
Micro RGB expands Samsung’s premium TV experience across a wider range of screen sizes, bringing highly precise colour, brightness and immersive AI-powered viewing to a large portion of Australian consumers. Available in the R95H and R85H series in sizes from 55 to 115 inches[19], Micro RGB is built on Samsung’s proprietary Micro RGB Technology, which uses individually controlled red, green and blue micro-sized LEDs[20] to deliver highly precise light control, richer detail and more natural colour.[21]
Made for Australians’ bright homes, Samsung’s certified Glare Free technology[22] on Micro RGB R95 models minimise light reflection in bright environments, helping preserve a clear viewing experience across both long summer days and dark winter viewing sessions. With a near edge-to-edge Infinity Air Design display, the 12.9mm slim profile and Infinity Air stand[23] help make the Micro RGB R95 model look like it is floating in the air, while being Wireless One Connect ready[24] for a clutter-free finish.
Micro RGB also brings Vision AI Companion (VAC)[25] and other AI-optimised features to Samsung’s premium large-screen category, adding more intelligent and personalised viewing experiences. Micro RGB AI Engine Pro[26] helps fine-tune colour, motion and depth, so viewers can stay immersed in every scene. With Micro RGB Precision Colour 100[27], colour expression appears fuller and more lifelike, with a ≥100% BT.2020 gamut ratio.
Micro RGB Colour Booster Pro[28] and Micro RGB HDR Pro[29] leverage Samsung’s AI technology to further refine picture quality by optimising colour and contrast scene by scene, helping deliver more vibrant visuals across a wide range of brightness levels.
Samsung OLED S95H features a FloatLayer Design and is One Connect Box Ready. Image simulated for illustrative purposes. Cables and Wireless One Connect not shown.
OLED: Expanding the Lineup for More Viewing Preferences
Samsung’s 2026 OLED TVs include the S95H, S90H and S85H, offering deep blacks, rich colour, immersive performance and refined design across a wider range of viewing preferences. Certified Glare-Free technology – previously available only on the S95F model – now expands to both the S95H and the S90H, helping the display’s true blacks and rich colours stay clear and undisturbed, even in bright rooms[30].
On the flagship S95H, Samsung adds premium features designed to elevate both entertainment and art, and is Wireless One Connect ready for a clutter-free finish.[31] Pantone Validated ArtfulColor helps preserve the authenticity of original artwork with faithful colour and exceptional detail, while Art Store extends Samsung’s art experiences to OLED. The model’s FloatLayer Design also gives the display a lighter, more refined presence that blends in more naturally with the home.
For gaming and sports, Samsung OLED’s Ultimate Gaming Pack helps keep fast motion crisp and responsive. It brings together Motion Xcelerator 165Hz, support for key VRR platforms such as AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible, and quick-access gaming tools for smoother, more intuitive play[32].
The OLED S95H and S90H feature the NQ4 AI Gen3 Processor, which is powered by 128 AI neural networks to enhance picture and sound experiences[33]. For soccer fans, AI Soccer Mode Pro on S95H and S90H – and AI Soccer Mode on S85H[34] – the TV will automatically detect live matches to sharpen player detail, and help produce a balanced crowd atmosphere with clear commentary, so every moment feels more immersive and match-ready, with minimal distractions[35].
Pictured: The Frame Pro in Art Mode. Image simulated for illustrative purposes. Cables and Wireless One Connect box not shown.
The Frame: Elevating the Art TV Experience
The Frame lineup includes models designed for different spaces and installation needs. Across the line-up, users can enjoy Art Mode with access to 5,000+ professionally curated artworks,[36] along with experiences personalised by VAC.[37]
The Frame Pro (LS03HW model) features Neo QLED picture quality[38] and Wireless One Connect[39] while The Frame (LS03HE model) features QLED picture quality[40]. A built-in installation model of The Frame is also available for spaces that call for a cleaner, more integrated look.[41]
Key features of The Frame Pro include:
Slim 24.9mm design depth: helps The Frame Pro deliver a more refined, art-inspired profile.
Modern Frame Design and Wireless One Connect[42]: designed to provide a cleaner, clutter-free setup.
Neo QLED picture quality[43]: paired with Pantone Validated ArtfulColor[44] and Glare Free technology[45], helps deliver rich contrast, lifelike, paper-like colour expression and clearer detail, even in bright rooms.
Key features of The Frame (LS03HE model) include:
A built-in design: enables easy in-wall wiring while preserving The Frame’s iconic flush-to-wall look.[46]
The Frame delivers incredible picture quality and lifelike colour with PANTONE Validated® certification. Powered by our most advanced Glare Free technology, it is designed to reduce reflections while minimising visual discomfort, even in bright indoor lighting. Combined with QLED, it helps ensure great clarity and art quality, so virtually every image looks focused and beautifully true to life.[47]
Neo QLED: Enhanced Picture Quality With More Connected Experiences
Samsung’s Neo QLED brings together enhanced AI picture quality and more connected viewing experiences across the QN80H, available in sizes from 50 to 100 inches. Each model delivers the brightness, contrast and smart optimisation expected from a true QLED experience.
Vision AI Companion (VAC) helps make the viewing experience more seamless and context-aware by naturally surfacing helpful information on screen without interrupting content.[48] Across the Neo QLED line-up, Samsung expands AI-powered picture and motion experiences, including 4K Upscaling – with gaming performance of up to 144Hz available on select models – while the NQ4 AI Gen 2 Processor helps optimise picture and sound for a wide range of content.[49]
Samsung adds 10 affordable new Mini LED models to its 2026 TV line-up. Image simulated for illustrative purposes. Cables not shown.
Mini LED: Optimised for AI, Made More Accessible
Samsung Mini LED brings a brighter, richer viewing experience to more viewers.[50] More precise light control and Pure Spectrum Colour give images greater depth and clarity, as well as contrast that feels more defined from scene to scene.[51]
The M70H, available in 85, 75, 65, 55, 50 and 43-inch models, delivers the core benefits of Samsung’s Mini LED experience, combining Samsung’s Mini LED picture quality with a broader set of AI-powered features for sports, gaming and everyday viewing:
Motion Xcelerator up to 120Hz[52]: keeps fast-paced content smooth and clear.
Mini LED HDR[53]: adds a more dynamic viewing experience.
Mini LED Processor 4K[54]: optimises everyday picture performance.
Adaptive Sound[55]: helps maintain a clearer, more balanced audio.
Samsung brings powerful, timeless Music Studio 7 & 5 wireless speakers to Australia. Image simulated for illustrative purposes. Cables not shown.
Music Studio 7 and 5: Lifestyle Audio Designed for Modern Spaces
Samsung has also expanded its lifestyle audio lineup with Music Studio 7 and Music Studio 5, pairing immersive sound with design that naturally blends into modern spaces and everyday living environments. The new models build on Samsung’s long-standing leadership in premium home audio, including its 12-year run as the world’s No. 1 soundbar brand[56], while helping create a more powerful integrated ecosystem that supports a wider variety of sound system combinations and a richer audiovisual experience.
Music Studio 7(HW-LS70H-Black, HW-LS71H-White) delivers an immersive 3.1.1-channel audio experience designed for richer, more expressive listening. Key features include:
Hi-Resolution Audio and Dolby Atmos®[57]: more detailed and immersive sound playback, while its super tweeter extends frequency response up to 35kHz for enhanced musical detail.
Expanded Q-Symphony[58]: lets users connect up to five compatible sound devices with a Samsung TV to build a more immersive audiovisual experience at home.
Built to pair naturally with big-screen TVs[59]: two Music Studio 7 units placed on either side of a larger display can create a more balanced interior look while widening the stereo soundstage.
Music Studio 5(HW-LS50H-Black), HW-LS51H-White) brings immersive sound to a more compact speaker format. Built for wireless music streaming, it supports high-resolution playback and effortless everyday listening. Features include:
Dot Design by Erwan Bouroullec: a refined, design-forward speaker presence that is designed to blend seamlessly into any interior.
AI Dynamic Bass Control[60]: Samsung’s proprietary technology that delivers powerful sound in a compact form factor while deepening low frequencies with minimal distortion.
Samsung Audio Lab[61]: tunes the speaker, which uses a 4-inch woofer and dual tweeters with a built-in waveguide for clear, balanced sound, while Dolby Atmos® support adds a more immersive listening experience.[62]
Samsung TV Plus: From TV Service to Global Media Platform
Samsung is also expanding its TV ecosystem through Samsung TV Plus[63], a premium global entertainment service designed to deliver exceptional experiences for every moment. With more than 100 million monthly active users, Samsung TV Plus offers thousands of shows and movies on demand in one place.
Samsung TV Plus provides users with instant access to content without additional sign-ups or payment. Originally rooted in Samsung’s TV ecosystem, the service has grown into a global media platform that extends the value of Samsung’s hardware leadership into everyday viewing. Samsung TV Plus is available exclusively on Samsung TVs, Galaxy devices, Samsung Smart Monitors, and Family Hub refrigerators, with no subscription required.
Samsung is also expanding connectivity across its 2026 TV lineup with support for Google Cast[64] on select models, including Mini LED, Neo QLED and Crystal UHD TVs. The feature allows users to stream videos, music and other content directly from compatible smartphones and tablets to the TV, adding more flexibility to the viewing experience.
Google Photos[65] memories is now available on eligible 2026 Samsung TVs, giving users a new way to relive their favourite moments on the big screen[66]. This experience surfaces curated photo memories through Samsung Daily+, the Now brief on-screen widget and the Google Photos app, available first and exclusively for six months. Additional Google Photos features will roll out on Samsung TVs later in 2026.
Availability
Samsung’s 2026 range of AI TVs are available across Australia via Samsung.com/au and leading retailers. For more information about Samsung`s 2026 AI TV lineup, please visit www.samsung.com/au
Price Guide
Pricing is set at dealer discretion.
Product
Size
Price
Samsung Micro RGB
Micro RGB MR95F 4K Samsung Vision AI Smart TV
115-inch
$41,999
85-inch
$9,999
75-inch
$7,999
65-inch
$5,299
Micro RGB R85H 4K Samsung Vision AI Smart TV
100-inch
$12,999
85-inch
$4,999
75-inch
$4,299
65-inch
$3,299
55-inch
$2,499
Samsung OLED
OLED S95H 4K Samsung Vision AI Smart TV
83-inch
$9,999
77-inch
$7,999
65-inch
$5,299
55-inch
$3,999
OLED S90H 4K Samsung Vision AI Smart TV
83-inch
$7,499
77-inch
$5,499
65-inch
$3,999
55-inch
$2,999
48-inch
$2,399
42-inch
$1,999
OLED S85H 4K Samsung Vision AI Smart TV
83-inch
$6,499
77-inch
$4,499
65-inch
$3,299
55-inch
$2,499
48-inch
$1,999
The Frame Lifestyle TV Series
The Frame Pro 4K Samsung Vision AI Smart TV
85-inch
$4,999
75-inch
$3,999
65-inch
$3,199
55-inch
$2,499
The Frame 4K Samsung Vision AI Smart TV
85-inch
$3,999
75-inch
$2,999
65-inch
$2,199
55-inch
$1,799
43-inch
$1,299
Neo QLED 4K
Neo QLED QN80H 4K Samsung Vision AI Smart TV
100-inch
$6,999
85-inch
$3,999
75-inch
$2,999
65-inch
$2,199
55-inch
$1,799
50-inch
$1,599
Mini LED 4K
Mini LED M70H 4K Samsung Vision AI Smart TV
85-inch
$2,499
75-inch
$1,699
65-inch
$1,299
55-inch
$999
50-inch
$899
43-inch
$749
Crystal UHD
Crystal UHD U9000H 4K Smart TV
98-inch
$3,799
85-inch
$2,499
75-inch
$1,699
65-inch
$1,299
55-inch
$999
50-inch
$899
43-inch
$749
Samsung Soundbars
Q990H Q Series 11.1.4ch Dolby Atmos Soundbar
$2,099
Q930H Q Series 9.1.4ch Dolby Atmos Soundbar
$1,799
Q800H Q Series 5.1.2ch Dolby Atmos Soundbar
$1,099
Q600H Q Series 3.1.2ch Dolby Atmos Soundbar
$899
Samsung Wireless Speakers
Sound Tower ST50F 240W Party Speaker
$699
Sound Tower ST40F 160W Party Speaker
$479
Music Studio 7 3.1.1ch Dolby Atmos Wireless Speaker (Black -LS70H )
$749
Music Studio 7 3.1.1ch Dolby Atmos Wireless Speaker (White LS71H)
$749
Music Studio 5 LS50H Music Studio 2.0ch Dolby Atmos Wireless Speaker (Black – LS50H)
$499
Music Studio 5 Music Studio 2.0ch Dolby Atmos Wireless Speaker (White – LS51H)
$499
[1] Global No.1 TV brand for 20 years. Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.
[2] Samsung is ranked No.1 soundbar brand for 12 years (2014–2025) ® Futuresource Consulting Ltd. Based on overall soundbar market share by manufacturer on an annual unit & value basis.
[4] Series and model counts are based on the global launch lineup and may vary by region.
[5] Provides AI created content, with accuracy not guaranteed. Not all accents, dialects, and expressions are recognised. Availability of features may vary. Available on 2025 Q7F and above, and 2026 TVs.
[6] VDE Testing and Certification Institute evaluated RGB Micro LED size is ≤ 100 µm. Test Report 331701-TL6-, valid until 8 July 2026.
[7] Services are subject to change and may be suspended or ceased without notice. Not all languages, accents, dialects and expressions are recognised. Internet connection and Samsung account required. Data usage and subscription fees may apply.
[8] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Not all accents, dialects, and expressions are recognised. Availability of features may vary. Available on 2025 Q7F and above, and 2026 TVs.
[9] User interface subject to change without prior notice.
[10] Copilot by Microsoft, Perplexity, and other Samsung Vision AI Companion services terms apply and may require account login. Free and subscription-based versions available.
[11] 100 years of TV, Pure Profile, 2024. N=1,001 – ‘Q15 – In what ways has TV brought your family closer? 51% ‘Spending more quality time together
[12] 100 years of TV, Pure Profile, 2024. N=1,001 – ‘Q15 – In what ways has TV brought your family closer? 45% ‘Spending more quality time together
[13] 100 years of TV, Pure Profile, 2024. N=1,001 – ‘Q15 – In what ways has TV brought your family closer? 41% ‘Sharing passions and interests
[14] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
[15] Viewing experience may vary according to types of content and format. May not apply to Game Mode or Filmmaker Mode.
[16] AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use
[17] Availability and performance will vary according to several factors including source content and application in use. Not all accents, dialects and expressions may be recognised by voice command.
[18] Feature accessible by the AI button for 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.
[19] Samsung R95H range is available in 65”, 75”, 85”. Micro ERGB R95F is available in 115”. Micro RGB R85H range is available in 55”, 75”, 85” and 100”.
[20] VDE Testing and Certification Institute evaluated RGB Micro LED size is ≤ 100 µm. Test Report 331701-TL6-, valid until 8 July 2026.
[22] The R95H has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.
[23] Bezel specs up to 1.2mm top/side and up to 8.1mm bottom.
[24] Sold separately. TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect Box may not function if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect Box box may not work properly if placed inside a closed metal cabinet.
[25] Information based on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Not all accents, dialects, and expressions are recognised. Availability of features may vary.
[26] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
[27] VDE Testing and Certification Institute has tested and positively evaluated that Series MR95 has a picture quality for Micro RGB Colour gamut ratio of BT.2020 (CIE u`,v` ≥ 100%). Test Report 331701-TL6-, valid until 8 July 2026. Based on the wider colour gamut of BT.2020 when compared to DCI-P3.
[28] Viewing experience may vary according to types of content and format. May not apply to Game Mode or Filmmaker Mode.
[29] The range of Micro RGB HDR+ luminance is based on internal testing standards and subject to change according to viewing environment, source content or specific conditions.
[30] VDE Testing and Certification Institute evaluated the S90H and S95H for Real Black performance (Black level ≤ 0.005cd/m²; Greyscale discrimination (@500 Lx ambient; Gloss Unit ≤ 15GU). Test Report 332597-TL6-1, valid until 04/03/2027. The S95H and S90H meet the requirements of PANTONE® Validated: Certificate dated 20/02/2026. Picture quality may vary depending on quality and resolution of source content and viewing conditions. The S95H and S90H have been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026
[31] Wireless One Connext Box purchased separately. TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect Box may not function if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect Box box may not work properly if placed inside a closed metal cabinet.
[32] AMD FreeSync requires a compatible gaming PC with a FreeSync-compatible AMD graphics card or APU. NVIDIA® G-SYNC® Compatible requires a-G-SYNC compatible NVIDIA graphics card or a FreeSync-compatible AMD graphics card or APU and requires enabling VRR settings in both the TV and GPU driver settings. Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.
[33] Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.
[34] AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use
[35] AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use
[36] Stream complimentary curated art or additional artworks available via subscription. Internet connection required
[37] Provides AI created content, with accuracy not guaranteed. Not all accents, dialects, and expressions are recognised. Availability of features may vary. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.
[38] Picture quality may vary depending on quality and resolution of source content and viewing conditions.
[39] TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect box may not work properly if placed inside a closed metal cabinet.
[40] Picture quality may vary depending on quality and resolution of source content and viewing conditions.
[41] Compared to traditional TVs. Built in Solution designed for house with dry walls. Requires drilling holes into wall. Not compatible with Wireless One Connect.
[42] TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect box may not work properly if placed inside a closed metal cabinet.
[43] Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.
[44] Validation for TV colour accuracy that expresses the same colour under standard light source (D65 based) with paper texture. (Error within ΔE ≤ 3.0 level that a person cannot feel colour difference). Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.
[45] The LS03HW has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.
[46] Built in Solution designed for house with dry walls. Requires drilling holes into wall. Not compatible with Wireless One Connect.
[47] The LS03HE meets the requirements of PANTONE® Validated: Certificate dated 20/02/2026. Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes. The LS03HE has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.
[48] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection.
[49] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
[51] Viewing experience will vary depending on various factors including quality and resolution of source content.
[52] 120Hz on M70H 55′ and above. Requires compatible gaming PC supporting 4K resolution, 100 Motion Rate and 60Hz Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.
[53] The range of Mini LED HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications.
[54] Picture quality of upscaled content and overall viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
[55] Performance may vary depending on installation environment and surroundings.
[56] Samsung is ranked No.1 soundbar brand for 12 years (2014–2025) ® Futuresource Consulting Ltd. Based on overall soundbar market share by manufacturer on an annual unit & value basis.
[57] Source content must be Dolby Atmos® for Dolby Atmos® playback. Sound quality will vary depending on environmental characteristics (including ceiling) and source content.
[58] Samsung Q-Symphony is compatible with all 2022-2026 Samsung TVs (excluding The Serif & The Sero) and Wi-Fi Speakers. Sound quality will vary depending on environmental characteristics (including ceiling) and source content. AI features are compatible with select TVs: (Y23 Q70C↑, Y24 Q70D↑, Y25 QN70F↑, Y26 M80H↑, Y24-26 The Frame, The Frame Pro). Maximum number of connected compatible sound devices vary according to production year (Y26: 5 devices, Y23-25: 3 devices, Y20-22: 1 device).
[59] Sound quality will vary depending on environmental characteristics (including ceiling) and source content. Feature accessible through the SmartThings app. Requires a mobile device running on Android 9.0 or above or iOS 15.0 or above (subject to change on software update) with the SmartThings app installed. SmartThings is compatible with selected devices. Please see samsung.com/au/SmartThings/. Each device must be connected to Wi-Fi or other wireless network. Content services are subject to change without notice.
[60] Sound quality and performance will vary depending on environmental characteristics (including ceiling) and source content
[61] Sound quality will vary depending on environmental characteristics (including ceiling) and source content.
[62] Source content must be Dolby Atmos® for Dolby Atmos® playback. Sound quality will vary depending on environmental characteristics (including ceiling) and source content.
[63] Ad-supported streaming service with content subject to change without notice.
[64] Google Cast is trademarks of Google LLC. Content services are subject to change without notice.
Here are clear takeaways from Samsung Australia’s 2026 home audio announcement (April 16, 2026):
Executive summary
– Samsung Australia unveiled the 2026 home audio lineup: redesigned Music Studio wireless speakers (Music Studio 7 and Music Studio 5), the next generation of Q-Series soundbars, refreshed Sound Tower models, and expanded integration features to enhance personal and home-theatre audio experiences.
New products and positioning
– Music Studio Series (Wi-Fi speakers)
– Models: Music Studio 7 (new) and Music Studio 5 (new generation).
– Design: Timeless “Dot Design” by Erwan Bouroullec; minimalist, furniture/art-like aesthetics designed to fit modern/offices/bedrooms.
– Audio: 3.1.1 channel for Music Studio 7; front-firing tweeters + built-in woofer for Studio 5; Hi-Res audio up to 24-bit/96 kHz; supports wired/wireless Dolby Atmos for Studio 7.
– AI and processing: Pattern Control, Dynamic Bass Control, SpaceFit Sound Pro, Active Voice Amplifier Pro.
– Connectivity: Wi‑Fi and Bluetooth; Spotify Tap integration; two units can stereo pair (left/right); up to 10 units can form Group Play.
– Convenience: Spotify Tap support to launch playlists with phone taps; Group Play for expansive sound across multiple units.
– Availability and pricing: In select retailers; Music Studio 7 RRP $749; Music Studio 5 RRP $499; dealer pricing may vary.
– Samsung Q-Series Soundbars (2026 refresh)
– Flagship: HW-Q990H (11.1.4ch) with Wireless Dolby Atmos; AI Dynamic Bass Control for compact bass.
– Other models: HW-Q930H (9.1.4), HW-Q800H (5.1.2), HW-Q600H (3.1.2).
– New feature: Sound Elevation (up-firing speakers to enhance perceived height of audio) and Auto Volume (reduces volume swings across channels/content).
– Availability and pricing (RRPs): HW-Q990H $1,999; HW-Q930H $1,699; HW-Q800H $1,099; HW-Q600H $899.
– Compatibility: Q-Symphony support for pairing up to five Samsung devices; auto setup with compatible Samsung TVs; works with 2022–2026 Samsung TVs and Wi‑Fi Speakers (specific compatibility notes apply).
– Content and standards: Wireless Dolby Atmos/DTS:X playback depending on content; true Dolby Atmos defined as upwards-firing speaker design.
– Sound Towers (portable/ outdoor-capable)
– Models: Sound Tower MX-ST50F (larger) and MX-ST40F (smaller).
– Key specs: Up to 240W output; IPX4 splash resistance; extended battery life (MX-ST50F up to 18 hours; MX-ST40F up to 12 hours); dual woofers and waveguide-assisted tweeters.
– Features: Party Lights+ with 5 mood presets and 6 lighting patterns; Samsung Sound Tower app controls lighting and sound.
– Availability and pricing: Samsung.com.au and select retailers; MX-ST50F $699; MX-ST40F $479.
Design and ecosystem notes
– Erwan Bouroullec designed the Music Studio line to be adaptable across eras and spaces; emphasis on furniture/art integration and timeless aesthetics.
– Q-Symphony expands across devices (up to 5) and includes auto-setup with compatible TVs for synchronized multi-device audio.
Technical and user-experience highlights
– Hi-Res audio support (up to 24‑bit/96 kHz) across Music Studio line.
– AI-based sound optimization: Dynamic Bass Control, SpaceFit Sound Pro, Active Voice Amplifier Pro.
– Room optimization and sound dispersion: Pattern Control.
– Connectivity: Wi‑Fi/Bluetooth, Spotify Tap integration; multi-speaker group play and stereo pairing.
– TV/soundbar integration: Q-Symphony works with 2022–2026 Samsung TVs (with noted exclusions); auto setup and room-aware sound adjustments.
– Sound quality caveats: Performance varies by room characteristics (ceiling height, layout, etc.).
Availability, partnerships, and marketing
– Availability: 2026 line-up available in select retailers nationwide in Australia.
– Retail strategy: Pricing is at dealer discretion for soundbars; tone of rollout suggests strong retail partnerships and showroom opportunities.
– Marketing hooks: Samsung continues to emphasize leadership (12 consecutive years as world’s No.1 soundbar brand) and a design-forward, personalised audio experience.
– Engagement: Handraiser/launch benefits initiative for broader TV and audio line-up.
Implications and potential actions
– Marketing: Highlight design integrity (Erwan Bouroullec), AI-driven sound optimization, and multi-speaker ecosystem (Q-Symphony, Group Play) in campaigns; emphasize Spotify Tap and room-adaptive features.
– Retail and sales: Prepare demo setups showing Music Studio 7/5, Q-Series, and Sound Towers in living spaces; train on Q-Symphony compatibility guidelines and deployment scenarios (up to 5 devices, TV pairing).
– Product planning: Monitor consumer reception of the new design language and multi-device integration; track compatibility matrix updates and firmware enhancements (AI features and SpaceFit/Sound Pro).
– Support and education: Update knowledge base with room-variation caveats and best practices for Dolby Atmos/Wireless Atmos setups; provide installation guidance for Q-Symphony with various TV models.
Key numbers to know
– Music Studio 7: $749; Music Studio 5: $499.
– Q-Series: HW-Q990H $1,999; HW-Q930H $1,699; HW-Q800H $1,099; HW-Q600H $899.
– Sound Towers: MX-ST50F $699; MX-ST40F $479.
– Major features: Dolby Atmos 3D audio, Pattern Control, SpaceFit Sound Pro, Dynamic Bass Control, Active Voice Amplifier Pro, Sound Elevation, Auto Volume, IPX4 rating on Sound Towers.
– Design claim: Dot Design by Erwan Bouroullec; timeless aesthetics.
Questions or follow-ups to consider
– Are there regional SKU variations or bundle offers planned for retailers?
– What are the exact compatibility requirements for Q-Symphony with specific TV models in the target market?
– Any planned promotions around Spotify Tap usage and SmartThings integration for early adopter campaigns?
– Do we have in-store demo recommendations or room-setup guidelines to showcase Sound Elevation and Auto Volume effectively?
If you’d like, I can boil this into a one-page briefing for executives or a slide-ready summary with the main product specs and the suggested talking points.
Summary of Samsung Announces 2026 Home Audio line-up with Timeless Music Studio Wi-Fi Speakers and Advanced Q-Series Soundbars
Samsung Australia has today unveiled its 2026 home audio range, introducing an expanded portfolio of design-led Wi-Fi speakers and soundbars crafted to deliver more personalised listening experiences for Australians. The line-up includes the all-new Music Studio 7 and Music Studio 5 wireless speakers, the next generation of powerful Q-Series soundbars, and refreshed Sound Tower models, each refined to complement modern lifestyles while enhancing home theatre experiences. This latest range builds on Samsung’s legacy as the world’s number one soundbar brand for 12 consecutive years[1] and continues Samsung’s commitment to offer a sound device to suit every Australian lifestyle.
“Samsung has been at the forefront of how Australians experience sound at home for over a decade. This leadership comes from combining deep audio expertise with a strong understanding of how listening habits have evolved; from immersive TV experiences to streaming music and podcasts. In 2026, we’re building on that foundation with audio that delivers premium performance while adapting seamlessly to everyday life and personal style,” said Simon Howe, Director – Visual Display and Brand Memory, Samsung Australia.
“Our expertly crafted Music Studio series and Q-Series soundbar ranges bring to life this combination of premium performance with timeless designs to meet the needs of various Australian lifestyles. Our latest audio products automatically optimise sound based on what you’re watching or listening to, and your surroundings, delivering a more immersive, personalised experience to every home.”
Music Studio 7 & 5 Wi-Fi Speakers: Inspired by the Origin of Sound Itself
Pictured: Black Music Studio 7. Image simulated for illustrative purposes. Cables not shown.
The all-new Samsung Music Studio Series is designed to deliver immersive audio for music, podcasts and TV audio, while perfectly harmonising with Australian living spaces. Both Music Studio 7 and Music Studio 5 share a timeless “Dot Design” by renowned designer Erwan Bouroullec, sculpted in minimalist forms to avoid being linked to a particular era or style.
“Something very contemporary, like consumer electronics, can quickly become outdated if designed in a style that doesn’t endure. When the style is wrong, even the ergonomics can feel compromised, and the object becomes its own limitation,” said Mr. Bourourllec.
“In a very conscious way, I tried to root the design of the Music Studio models in what I consider the ethos of a speaker: a cone with a point in the middle. That’s what I always saw as a child behind the front cover of a speaker and it’s a shape that our brain computes easily. The finishes of the Music Studio speakers do not clearly evoke a specific material and detailing was reduced to a minimum to balance modernity with a more in-temporal approach. What has emerged is two highly technical and powerful wireless speakers that appear as furniture or art that can sit in a teenagers’ bedroom, in a workshop, or on the mantel of a modern or classically styled home.”
Music Studio 7: See the music, listen to the art
Pictured: Music Studio 7. Image simulated for illustrative purposes.
Designed to bring sound and art together, the Music Studio 7 delivers powerful 3.1.1 channel audio, creating rich, clear sound that fills spaces with depth and character. Whether its helicopters flying across a TV screen, an orchestra in a concert hall, or an emerging band with deep bass, Australians can feel fully immersed with support for wired or wireless Dolby Atmos 3D audio[2].
Complementing the Music Studio 7, the Music Studio 5 uses a built-in woofer and front-firing tweeters alongside waveguide technology to help direct and spread sound evenly across a room, enabling Australians to enjoy great audio wherever the speaker is placed.
Across the Music Studio Series, Hi-Resolution Audio helps enable Australians to hear each layer of music via enhanced decoding and signal processing with support for up to 24‑bit/96 kHz. Samsung’s new Pattern Control technology further refines the experience by directing sound, reducing distortion, and dispersing audio more evenly throughout a space.
Both speakers also utilise AI processing to enhance bass and tailor sound to both content and environment. Dynamic Bass Control[3] preserves low frequencies and reduces distortion, while SpaceFit Sound Pro[4] customises audio based on room dimensions and layout. Active Voice Amplifier Pro[5] further improves clarity by detecting background noise and enhancing dialogue.
New in 2026, Q-Symphony supports pairing up to five Samsung sound devices[6], helping Australians craft a personalised home theatre setup based on their home set-up and passions. The feature can also automatically adjust sound based on where speakers are in the room,[7] helping to provide optimal performance whatever the setup. Via Q-Symphony, both Music Studio models can also be paired with a compatible Samsung TV and soundbar to work in unison for more immersive audio when watching movies and shows[8].
Music Studio 7 and Music Studio 5 can also wirelessly connect to various devices via Wi-Fi or Bluetooth, making it easy to play music and podcasts from popular streaming platforms. This includes a special integration with Spotify Tap, which enables Australians to double tap their phone to the Music Studio speaker to launch a playlist of recommended songs tailored to their taste. Another simple double tap again will conjure a fresh playlist – without needing to open your phone[9]. Further, two Music Studios can Stereo Play as dedicated left and right channels while up to 10 Music Studio models can connect via Group Play to create a spacious, flowing soundstage that flows naturally throughout the home[10].
Pictured: Music Studio 5. Image simulated for illustrative purposes.
The Music Studio 7 and the Music Studio 5 are now available in select retailers nationwide in Black and White models. The Music Studio 7 has an RRP of $749 while the Music Studio 5 has an RRP of $499 with pricing set at dealer discretion. For more information on the Music Studio range, please visit: https://www.samsung.com/au/audio-devices/wireless-speaker
Samsung Q-Series Soundbars: Elevating Home Theatre to New Heights
Pictured: Q-Series HW-Q990H alongside Samsung TV soundbar. Cables not shown. Third party speaker stand featured is not available for purchase.
For the ultimate cinematic experience, Samsung Q-Series soundbars continue to deliver powerful, detailed surround sound across all your content. In 2026, Samsung’s Q-Series soundbar range is helmed by the HW-Q990H and supported by the HW-Q930H 9.1.4ch soundbar and HW-Q800H 5.1.2ch soundbar, and HW-Q600H 3.1.2ch soundbar.
As the flagship, the HW-Q990H is Samsung’s most immersive soundbar yet, with true 11.1.4 channel sound designed to surround Australians from every angle.[11] Wireless Dolby Atmos[12] sound helps crisp sound flow around and above audiences to ensure every beat is heard, just as in a cinema. The HW-Q990H also features a compact dual active subwoofer with AI Dynamic Bass Control[13] which helps ensure powerful bass, while remaining space efficient.
New across the 2026 Q-Series range[14] is Samsung Sound Elevation[15]. This feature enhances listening comfort by using up-firing speakers to expand the perceived height of audio, helping dialogue feel more naturally aligned with on-screen action rather than the soundbar below.
Auto Volume is also now included, designed to reduce sudden volume changes when switching between channels, content, or streaming services[16]. By analysing incoming audio and normalising levels, it helps ensure a more consistent listening experience without needing to use the remote.
Samsung’s Q-Series soundbar range is now available in leading retailers nationwide. Pricing is set at dealer discretion with RRPs:
Pictured: Q-Series HW-Q990H soundbar. Cables not shown.
Sound Towers: Combining portable convenience with audio power
Pictured: Samsung Sound Tower MX-ST50F. Image simulated for illustrative purposes. Cables not shown.
Rounding out the 2026 line-up, Samsung’s refreshed Sound Tower range delivers a portable audio solution designed for both indoor use and casual outdoor entertainment to help Australians release the beat wherever the moment takes them.[17]
Engineered for clear and balanced sound across a variety of environments, the Sound Tower MX-ST50F delivers up to 240W of output, supported by an enhanced acoustic design for wide audio coverage. Alongside the MX-ST40F, the range incorporates dual woofers and advanced waveguide-assisted tweeters to help ensure consistent clarity and dispersion.[18]
Both models also feature an IPX4 rating for its splash-resistance.[19] Designed for portability, the Sound Tower range also offers extended battery life. The ST50F provides up to 18 hours of playtime and includes a telescopic handle and wheels for easy transport, while the ST40F delivers up to 12 hours with a convenient top carry handle.[20]
The Sound Tower’s Party Lights+ system transforms any gathering into an immersive audio-visual experience. With five mood presets and six dynamic lighting patterns, users can create the perfect vibe using the Samsung Sound Tower App[21]. The lighting system reacts in real time, analysing beats and frequencies to activate multiple LED zones in sync with the music. Effects such as Wave, Trail, Spark, Breeze, Flow and Flare help set a wide range of moods from festive, high-energy moments to relaxed, ambient settings, making the Sound Tower a vibrant centrepiece for virtually any occasion.
Samsung’s 2026 Sound Tower models are available on Samsung.com/au and via select retailers only. The Sound Tower MX-ST50F has an RRP of $699 while the Sound Tower MX-ST40F has an RRP of $479 with pricing set at dealer discretion. For more information on the Sound Tower range, please visit: https://www.samsung.com/au/audio-devices/sound-tower/
[1] Samsung is ranked No.1 soundbar brand for 12 years (2014–2025) ® Futuresource Consulting Ltd. Based on overall soundbar market share by manufacturer on an annual unit & value basis.
[2] Source content must be Dolby Atmos® for Dolby Atmos® playback. Sound quality will vary depending on environmental characteristics (including ceiling) and source content.
[3] Sound quality will vary depending on environmental characteristics (including ceiling) and source content.
[4] Sound quality will vary depending on environmental characteristics (including ceiling) and source content.
[5] Sound quality will vary depending on environmental characteristics (including ceiling) and source content.
[6] Samsung Q-Symphony is compatible with all 2022-2026 Samsung TVs (excluding The Serif & The Sero) and Wi-Fi Speakers. Sound quality will vary depending on environmental characteristics (including ceiling) and source content. AI features are compatible with select TVs: (Y23 Q70C↑, Y24 Q70D↑, Y25 QN70F↑, Y26 M80H↑, Y24-26 The Frame, The Frame Pro). Maximum number of connected compatible sound devices vary according to production year (Y26: 5 devices, Y23-25: 3 devices, Y20-22: 1 device).
[7] Compatible TV and speakers must be connected as Q-Symphony via Wi Fi. Q-Symphony Auto set up compatible with Samsung TVs. (Y25 Q80F ↑↑, 65”↑ LS03FW & Y23/24 Q70 ↑↑, excluding 32”). TV can connect and operate up to 3 compatible sound devices (3 Music Frames or 2 Music Frames and one soundbar). For optimal performance, the direct distance from TV and Music Frame is limited to 5 meters. Sound quality will vary depending on environmental characteristics (including ceiling) and source content.
[8] Samsung Q-Symphony is compatible with all 2022-2026 Samsung TVs (excluding The Serif & The Sero) and Wi-Fi Speakers. Sound quality will vary depending on environmental characteristics (including ceiling) and source content. AI features are compatible with select TVs: (Y23 Q70C↑, Y24 Q70D↑, Y25 QN70F↑, Y26 M80H↑, Y24 26 The Frame, The Frame Pro). Maximum number of connected compatible sound devices vary according to production year (Y26: 5 devices, Y23-25: 3 devices, Y20-22: 1 device).
[9] Initial set-up through the Spotify mobile app and initial connection to Music Studio Speaker through Spotify Connect Casting is required. Compatible mobile device and speaker must be connected to the same Wi-Fi network. Requires Instant Music Play to be enabled in the Samsung SmartThings or Samsung Sound App.
[10] Sound quality will vary depending on environmental characteristics (including ceiling) and source content. Feature accessible through the SmartThings app. Requires a mobile device running on Android 9.0 or above or iOS 15.0 or above (subject to change on software update) with the SmartThings app installed. SmartThings is compatible with selected devices. Please see samsung.com/au/SmartThings/. Each device must be connected to Wi-Fi or other wireless network. Content services are subject to change without notice.
[11] Sound quality will vary depending on environmental characteristics (including ceiling) and source content.
[12] Source content must be Dolby Atmos® or DTS:X enabled for Dolby ATMOS® or DTS:X playback. Samsung define “True Dolby Atmos” as featuring an upwards-firing directional speaker for three dimensional sound. Wireless Dolby Atmos transmission via Wi-Fi works with 2022-2026 Samsung TVs (excluding The Frame 32″).
#Mains power connection required. Sound quality will vary depending on environmental characteristics (including ceiling) and source content.
[13] Sound quality and performance will vary depending on environmental characteristics (including ceiling) and source content
[14] Available on HW-Q990H, HW-Q930H, HW-Q800H, and HW-Q600H
[15] Sound quality and performance will vary depending on environmental characteristics (including ceiling) and source content.
[16] Sound quality and performance will vary depending on environmental characteristics (including ceiling) and source content.
[17] Sound Tower should be placed on flat surfaces and kept away from exposure of sand and dirt to ensure proper functionality. Not advised for beach or pool use.
[18] Sound performance may vary depending on environmental characteristics (including ceiling) and source content.
[19] The ST40F and ST50F is rated as IPX4 under IEC standard 60529 based on lab test conditions and is capable of withstanding splashes of water. Not advised for beach or pool use. Please refer to your device’s user manual for further care instructions and limitations.
[20] Battery life based on Samsung internal lab conditions with pre-release version of given model connected via Bluetooth with LED lighting and bass switched off. Replaceable battery can be purchased through a Samsung Authorised Service Centre. Replaceable battery can be purchased through a Samsung Authorised Service Centre. Based on Samsung internal lab conditions with pre-release version of given model connected via Bluetooth with LED lighting and bass switched off. Estimated against battery power consumption during audio playback (mp3 file) at volume level 34. Actual battery life varies by features used, input signal size, file format, volume and many other factors.
[21] The Samsung Sound Tower app is compatible with Android mobile phone devices running Android OS 8.0 or later and with Apple mobile phone devices running iOS 13.0 or later.
Here are clear, actionable takeaways from the Samsung SEAO AI/mobileNotes and the Galaxy S26 Ultra briefing.
Executive summary
– Samsung positions SE Asia and Oceania (SEAO) as a prime frontier for an AI-powered, “invisible” mobile experience. The focus is on proactive, context-aware assistance, on-device intelligence, and a secure, open ecosystem of AI features.
– Key product milestones include the Galaxy S26 Ultra’s advanced AI capabilities (Now Nudge, Now Brief), on-device performance (Snapdragon 8 Elite Gen 5), and a strong privacy/security foundation (PDE, KEEP, Knox Vault, Privacy Display).
– Samsung aims to democratize mobile AI, expanding access to over 800 million users globally by 2026, with a multi-agent, choice-driven experience and robust trust/privacy controls.
Market and user insights to inform strategy
– SE Asia: 200 million new online users in the last decade; ~60% online shopping; >60% digital payments; AI interest rising three times the global average.
– Oceania: AI is a core business driver; NZ: 91% of businesses report AI-driven efficiency gains (and financial impact); AU: 40% of SMEs adopting AI.
– Implication: Messaging and feature priorities should emphasize productivity gains, digital convenience, and measurable ROI for both individual users and businesses.
Product and technology highlights to emphasize
– AI experience: Now Nudge (context-aware, proactive prompts) and Now Brief (timely reminders) built on a strong privacy/security foundation.
– On-device intelligence: Snapdragon 8 Elite Gen 5 enables high-speed, on-device AI workflows via PDE (Personal Data Engine).
– Multi-agent, open AI ecosystem: Users can choose agents for tasks via a single button press or voice prompt; emphasis on user control and data security.
– Privacy and security foundations:
– Privacy Display for controlled viewing angles.
– Knox family: KEEP (encrypted app data), Knox Vault (secure hardware separation).
– Long support: up to seven Android OS upgrades and seven years of security updates.
– Deployment scale: Aimed at broad availability to hundreds of millions, not just a niche cohort.
Strategic implications and messaging directions
– User experience shift: Move from app-centric complexity to an unseen, intent-driven interface that anticipates needs.
– Trust and control: Position AI as secure, privacy-forward, and opt-in with transparent controls and dashboards.
– Market storytelling:
– Southeast Asia and Oceania as a regional showcase for AI-enabled daily living.
– Emphasize business use cases alongside consumer benefits (SME productivity, digital payments, efficiency gains).
– Open intelligence as a differentiator: Highlight multi-agent flexibility, user choice, and Samsung’s security collaboration with the broader ecosystem.
Risks and mitigations
– Privacy/regulatory risk: Ensure opt-in, granular privacy controls, and transparent data handling; clearly communicate what data is used and for what tasks.
– Feature availability/consistency: Some features may vary by country/region; concrete regional rollouts and clear feature maps will reduce confusion.
– User learning curve: Focus on “invisible” UX with onboarding that reduces need to learn new interfaces; emphasize ease of use and quick wins.
– Competition dynamics: Maintain differentiators around on-device AI, security, and long-term support.
Operational recommendations (next steps)
– Marketing and messaging
– Develop region-specific campaigns for SEAO emphasizing AI-enabled daily living, privacy, and business productivity.
– Create a concise exec-ready one-pager and slide deck highlighting Now Nudge/Now Brief, PDE, and Security features (KEEP, Knox Vault, Privacy Display).
– Align product messaging with the seven-year security/update commitment.
– Timeline: finalize by 6–8 weeks; begin regional rollout campaigns next quarter.
– Product and engineering
– Ensure Snapdragon 8 Elite Gen 5 and PDE capabilities are optimized for SEAO device SKUs; verify feature parity across regions.
– Validate multi-agent option availability and default safety/privacy guardrails across locales.
– Prepare regional privacy dashboards and opt-in flows for PDE-enabled experiences.
– Privacy and security
– Complete regional privacy compliance reviews; publish user-friendly explanations of data handling and consent.
– Finalize end-user controls (Privacy Display, granular privacy settings) with clear enable/disable paths.
– Partnerships and ecosystem
– Leverage collaborations with Google, local fintech/payment providers, and regional regulators to reinforce digital payments, AI adoption, and security standards.
– Establish a regional AI developer/community program to expand agent capabilities and use cases.
– Metrics and success criteria (OKRs)
– Adoption/usage: percentage of Galaxy S26 Ultra users engaging Now Nudge and Now Brief; active use of multi-agent features.
– Business impact: AI-enabled productivity gains for SMEs; impact metrics from partner pilots.
– Privacy/security: opt-in rates for PDE-enabled features; frequency of privacy setting adjustments; incidence of security incidents (target zero or minimal).
– Support/updates: track uptime and delivery of seven Android upgrades and seven years of security updates by region.
– Net promoter and user satisfaction scores related to AI features.
Sample owners and timing
– Marketing Lead: finalize SEAO regional messaging and campaigns (6–8 weeks).
– Product/Engineering Lead: certify feature availability and ensure PDE/on-device performance across regions (8–12 weeks).
– Privacy & Security Lead: complete regional privacy disclosures and dashboards (6–10 weeks).
– Partnerships Lead: establish regional ecosystem collaborations and developer programs (ongoing with quarterly milestones).
If you’d like, I can turn this into a one-page briefing or a slide-ready outline tailored to your team’s structure (executive briefing, marketing kickoff, or product review).
Summary of Why Southeast Asia and Oceania’s Mobile Future Demands an Intelligent Revolution
Innovation is often measured by what we can see – larger screens, thinner frames, or more vibrant displays. However, the most profound shifts occur when the technology itself begins to disappear.
We are stepping into an era where technology should feel like an extension of intent rather than a tool we must learn and manage. In short, we are moving away from digital complexity towards everyday convenience.
For over a decade, the smartphone experience has been defined by touch-based navigation. People all over the world have become accustomed to tapping on screens and managing fragmented applications to complete simple tasks. For this era to close, mobile experiences must become more proactive and adaptive, understanding context and providing assistance the moment it is needed.
With the all-new Galaxy S26 series, the next chapter begins here. The path forward is not about adding more apps, but instead about creating an invisible architecture that enables easier daily living.
SEAO is Primed for an AI Revolution
Southeast Asia and Oceania (SEAO) represents one of the most dynamic, mobile-first digital economies in the world. Google’s recent e-Conomy SEA 2025 report[1] highlights a powerful base of 200 million new users that have come online over the last decade across Southeast Asia. With three in five people now shopping online, and over 60% of all payments being made digitally, the region’s digital fluency has driven a surge in interest towards artificial intelligence (AI), at three times the global average.
This momentum is equally profound across Oceania, where AI has moved rapidly from a concept to a core business driver. In New Zealand, a significant 91% of businesses report efficiency improvements from AI, with half also citing positive financial impact[2]. Australian businesses are mirroring this shift as well; with 40% of SMEs currently adopting AI[3] and agreeing that AI offers a competitive edge and compelling use cases that can transform their operations.
The launch of the Galaxy S24 series two years ago marked the transition from smartphone to a new era of AI phones. Today, for the millions across the diverse SEAO region — from hyper-connected urban hubs to rapidly developing tech frontiers — the phone has become more than a tool, and instead the primary platform for navigating life.
As our region accelerates its adoption of AI, true advancement is achieved when everyday use is powered by seamless anticipation of needs. For instance, the Galaxy S26 Ultra features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge[4] provide proactive and relevant context-aware suggestions, while Now Brief[5] surfaces timely reminders for important events. The reliable delivery of these experiences requires a foundation of customised hardware, such as the Snapdragon® 8 Elite Gen 5[6], which is designed for high-speed on-device performance on the Galaxy S26 Ultra. Sitting quietly beneath the interface, this hardware orchestrates how intelligence understands context to enable intuitive workflows.
The Power of Open Intelligence
To harness these advancements without forcing people to learn entirely new interfaces, technology demands a deeply integrated approach. We understand that customers prefer having a choice in the tools they use, so Galaxy S26 Ultra also comes with a choice of agents[7] to help users complete tasks more easily with a single button press or voice prompt. As we see it, the future lies in an open ecosystem of AI-powered features that users can embrace with confidence—knowing their personal data is secure while enjoying the benefits of a multi-agent experience that is backed by Samsung’s commitment to collaborative protection.
Crucially, this AI transformation cannot be reserved for a select few. We are committed to the democratisation of mobile AI, targeting an expansion to over 800 million users globally in 2026. True progress is only achieved when advanced capabilities reach the masses, ensuring broad availability to all.
Trust as the Foundation
With increased power comes a heightened need for trust. As both consumers and organisations scale their AI usage, a multi-agent approach must be built on the principle that access to personal information is strictly limited to the specific task at hand. AI experiences on Galaxy are protected at every level, with personalisation, transparency, and user choice guiding every step.
Security is not merely a feature, but a foundational element of our AI infrastructure that users can customise through granular privacy settings, opt-in security features, and intuitive dashboards designed to enable true control and transparency. For instance, the Privacy Display[8] on the Galaxy S26 Ultra introduces a new form of personal protection. Integrated directly into the display hardware, it controls how the screen’s pixels disperse light, limiting visibility from side, top, and bottom angles when activated so users can preserve privacy when needed.
Meanwhile, Samsung Knox helps keep personal data protected on the device and is shared only when required. On the Galaxy S26 series, the Personal Data Engine (PDE) enables context-aware AI experiences by processing data locally. To keep this process safe, Knox Enhanced Encrypted Protection (KEEP) encrypts the data of each app. Furthermore, Knox Vault adds a physical layer of protection by isolating sensitive data inside its own secure hardware. This system-wide approach combines hardware and software to help keep personal information protected.
By equipping our flagship devices with up to seven generations of Android OS and One UI upgrades[9], along with seven years of security updates, we provide consumers with the confidence that their hardware investments will remain secure over time.
The Blueprint for an Intelligent Future
The diverse and rapidly growing digital economies of the SEAO region have created an ideal environment for AI adoption and growth. The launch of our latest flagship line-up is more than an iterative hardware update; it is the deployment of mobile infrastructure required to meet this moment.
By balancing specialised hardware with a collaborative software philosophy, we are laying the foundation for a future where digital experiences become easier and more intuitive, fundamentally making life better for every user in the region.
[4] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.
[5] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. Energy Score requires health data tracked from Samsung Galaxy Watch or Galaxy Ring and is intended for general wellness and fitness purposes only. The description of photos provided by moments may not align with the user’s intent. Notifications for dog walking require SmartTag2 and Pet Care in SmartThings to be activated. SmartTag2 sold separately. Events schedule notification is supported with calendar apps that utilise Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.
[6] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.
[7] Availability may vary by region/country and language.
[8] Privacy Display feature controls the screen’s viewing angle to limit peripheral vision. Some changes in image quality may occur outside the viewing angle. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information. Available for specific apps once they are manually enabled in Settings. Use of screen protectors may impact the performance of the feature and may not be suitable for users with vision or accessibility requirements.
[9] Availability and timing of Android OS upgrades and security updates may vary by device model and market
and BubbleSoak
