Key Takeaways

Here are the key takeaways from the Samsung EOFY notes:

– Campaign launch: Samsung Australia is rolling out its End of Financial Year (EOFY) sale across Samsung.com, major partners, retailers, and carriers.
– Flagship discount: Galaxy S26 Ultra is being offered at a reduced price for a limited time, with partner-specific savings starting at $400.
– ORS pricing and promos:
– Various promos across carriers and retailers, including repayment discounts, trade-in credits, and plan-based savings.
– Example offers:
– Telstra: S26 Ultra – $750 off on repayment + $500 trade-up credit; S26 – $600 off on repayment + $500 trade-up credit.
– Optus: S26 Ultra – $600 savings with device payment plan.
– Vodafone: S26 Ultra – $600 savings on eligible plan + $400 trade-in credit; S26 Ultra and S26+ similar terms for other plan options.
– Retailers and Samsung.com: $400 off RRP for S26 Ultra, S26+, and S26.
– Pricing reference: Galaxy S26 Ultra official price starts at AU$2,199 (256GB) before offers; 512GB and 1TB options priced higher (AU$2,499 and AU$2,949 respectively).
– Color options: Galaxy S26 Ultra available in Cobalt Violet, Sky Blue, Black, White; Samsung.com exclusive colors include Silver Shadow and Pink Gold.
– Tax-time emphasis: Promotions highlighted as part of tax-time deals; additional tech categories covered include tablets, foldables, TVs, monitors, and home appliances.
– Value-added programs:
– Price Promise: If a cheaper identical product is found at an eligible retailer within 14 days, Samsung will match and refund the difference.
– Trade-Up: Programs for consumer electronics (TVs, appliances, monitors) and for mobiles (phones, watches, tablets) with potential savings on new devices.
– Additional notes:
– T&Cs apply to all offers; check retailer sites for detailed terms and timings.
– Trade-in/trade-up and price-promise terms are subject to change; verify current details at the time of purchase.

If you’d like, I can:
– Create a one-page executive summary for distribution.
– Extract the most favorable offers by device and carrier for quick decision-making.
– Build a quick comparison chart of offers by carrier/retailer.

Summary of Samsung EOFY offer frenzy begins with its ground-breaking Galaxy S26 Ultra slashing upwards of $400 for limited time only

Samsung Galaxy S26 Ultra

Samsung Electronics Co., Ltd. today revealed the start of its End of Financial Year (EOFY) campaign, with a wide array of offers across its new and innovative line up of products on Samsung.com, as well as major partners spanning retailers and carriers.

In recognition of the current environment and pressures, Samsung is committed to a Galaxy for everyone; and for the first time, its industry-leading Galaxy S26 Ultra is available at a reduced price – offers vary across partners, with savings starting at $400. The Galaxy S26 series features an industry-leading camera system with improved Nightography[1] and SuperSteady[2], and a first of its kind Privacy Display[3], giving Australians greater control and peace of mind over their personal information.

Fan favourites across the Samsung Galaxy tablet and foldable ranges will also have tax time deals available on Samsung.com and beyond; as well as the brand-new TV line up, monitors and a range of home appliances. Australians are encouraged to stay tuned for Samsung.com Flash Sales, where a price promise guarantee can be made, as well as trade-in/trade-up options available for mobile or consumer electronics products respectively[4].

Nathan Rigger, Head of Product, Mobile eXperience at Samsung Electronics Australia said: “We’re committed to bringing cutting-edge mobile products and solutions to Australians, to provide both greater ease and enjoyment to their every day, and now during tax time marks a prime time for Australians to update their tech. There are a wide array of promotions available, including for a short time only, our flagship Galaxy S26 Ultra, which is more accessible to Australians, reinforcing our ethos that we believe in a Galaxy for everyone.”

The Samsung Galaxy S26 Ultra is available in Australia now, with a RRP starting at $2,199[5] ahead of any offer, across retailers, carriers and on Samsung.com. The Galaxy S26 series comes in a range of colours – Cobalt Violet, Sky Blue, Black or White. More unique colour options are also available exclusively at Samsung.com, including Silver Shadow and Pink Gold.

For more information about Galaxy S26 series, please visit: Samsung Newsroom, Samsungmobilepress.com and Samsung.com.

Pricing:

T&Cs including timings apply to above offers. Please check retailer site for details.

—–

[1] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[2] Super Steady results may vary depending on editing method and/or shooting conditions.

[3] Privacy Display feature controls the screen’s viewing angle to limit peripheral vision. Some changes in image quality may occur outside the viewing angle. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information. Available for specific apps once they are manually enabled in Settings. Use of screen protectors may impact the performance of the feature and may not be suitable for users with vision or accessibility requirements.

[4] Eligible products and pricing are subject to change. By participating in the Samsung Price Promise, Trade-in or Trade-up programs, you accept the programs’ T&Cs and the Samsung Terms & Conditions of Sale. See Online Trade-Up T&Cs for full details.

• Price Promise: Shop with confidence this EOFY Sale on Samsung.com. If you’ve purchased from us and find an identical product in stock for a better price at an eligible retailer within 14 days, we’ll match it and refund the difference.
• Trade-Up for Consumer Electronics: Recycle and save on your new TV, appliance or monitor with Trade-Up. Any brand, any condition.
• Trade-In for Mobile Experience: Save more with Trade-in: Trade-in your old, damaged phone, watch or tablet and save on your new Galaxy.

[5] Current RRP $2,199 (256GB), $2,499 (512GB) and $2,949 (1TB)

from Samsung Newsroom Australia https://ift.tt/OsbRAXM
via IFTTT

Key Takeaways

Here are concise takeaways from the meeting notes about Samsung’s Sky Portal event in Sydney:

– Event highlight: Samsung Electronics Australia premiered the Sky Portal film during a nighttime aerial stunt above Sydney Harbour, timed during golden hour.
– Creative collaboration: Film created with locals (public user-generated content) and Team Galaxy photographers Benjamin Lee and Tim Northey; shot entirely with Galaxy S26 devices.
– Sky Portal details: An 8m x 2.5m screen, over a tonne, airlifted from Farm Cove, flown 150m above the harbour by Huey helicopter; film length is five minutes.
– Production partner: INVNT co-produced; display included pyrotechnics, visuals, and sound to create a crowd-engaging moment.
– Messaging from Samsung: Emphasizes Galaxy S26 Ultra’s camera capabilities and portability, enabling cinematic moments without heavy gear.
– Quotes of note:
– Eric Chou (Samsung Australia): The flight represented a defining moment and showcased Sydney’s story through the eyes of its people using Galaxy devices.
– Benjamin Lee: The S26 Ultra enables high-quality cinema moments in a pocketable device.
– Tim Northey: The Galaxy S26 Ultra’s capabilities created a seamless shoot with less need for bulky equipment.
– Content strategy: Film features 24 hours in Sydney, highlighting everyday moments across beaches, suburbs, and urban landscapes via locally sourced footage.
– Sky Portal Studio: An additional experiential activation at First Fleet Park, The Rocks, in partnership with INVNT.
– Purpose: Visitors can step into immersive portals and capture moments with Galaxy S26 Ultra camera features.
– Availability: Free during Vivid Sydney, May 22 – June 13; operating hours 6pm–11pm.
– Public engagement: Invitation for visitors to participate and generate their own captured moments with Galaxy devices.
– Access to final content: Film available on Samsung Australia YouTube channel.

If you’d like, I can convert these into a one-page briefing for executives, add a summary slide, or tailor action items (e.g., follow-up on media outreach or post-event analytics).

Summary of Samsung Lights up Sydney Harbour as the Sky Portal Takes Flight

Samsung Sky Portal flies over Sydney Harbour, just before sunset

Samsung Electronics Australia premiered its Sky Portal film during a spectacular aerial stunt above Sydney Harbour. During golden hour yesterday, as the sun was just about to set, the Sky Portal screen was lifted high above the harbour to showcase a collaborative film shot entirely with Galaxy S26 devices. Co-created with the people of Sydney and Team Galaxy photographers Benjamin Lee and Tim Northey, the project reimagines the Galaxy S26 series as a window into a more vivid, connected world.

The Sky Portal – an 8m by 2.5m screen weighing over a tonne – was airlifted from a barge at Farm Cove and flown 150m above the Sydney Harbour by a Huey helicopter. Produced in partnership with INVNT, the five-minute film along was followed by a choreographed display of pyrotechnics, visuals, and sound, drew the attention of crowds around the harbour, creating a shared moment for onlookers.

Eric Chou, Vice President of Mobile eXperience at Samsung Australia said, “Last night’s Sky Portal flight above Sydney Harbour was a defining moment, not just for Samsung, but for everyone who looked up and saw a piece of themselves reflected in the film. We really wanted to show Sydney’s story through the eyes of its people, and seeing those moments, captured with Galaxy, flying above one of the world’s most iconic harbours, was truly breathtaking.”

The film captures a snapshot of 24 hours in Sydney — showing how everyday moments come together to reveal a city full of possibility. After receiving thousands of user-generated content submissions from the public, the film features curated footage from across the city including iconic beaches, suburban shots, and urban city landscapes through the lens of local Sydneysiders.

For film co-creators Benjamin Lee and Tim Northey, the project also demonstrated the incredible capabilities of Samsung’s latest flagship device.

“We’ve come a long way with technology where an S26 Ultra in my pocket is powerful enough to capture high quality cinematic moments on a whim,” said Lee. “Gone are the days of having to carry huge overbearing camera equipment.”

Northey added, “Capturing the best of Sydney with the Galaxy S26 Ultra was such a seamless experience thanks to the quality and versatility of the camera. For a shoot like this, having that level of capability in a device that fits in your pocket gives you the freedom to leave heavier gear behind and just focus on capturing the moment.”

The aerial premiere forms part of Samsung’s broader Sky Portal experience in Sydney.

Extending the experience beyond the skies, Samsung’s Sky Portal Studio is located at First Fleet Park in The Rocks. Developed in partnership with INVNT, the activation invites visitors to step into a series of immersive, curated portals and capture their own moments using the premium camera features of the Galaxy S26 Ultra.

Samsung’s Sky Portal Studio is free to experience during Vivid Sydney from 22 May to 13 June at First Fleet Park. Lights will be on from 6pm to 11pm each night.

The film is now available to view on Samsung Australia’s YouTube channel.

from Samsung Newsroom Australia https://ift.tt/VPpBMja
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Key Takeaways

Here are clear takeaways from the meeting notes about Samsung TVs and their consumer moments:

1) Core message
– Samsung frames the TV as a central, versatile hub in modern homes that supports four distinct everyday moments: Movie Night, Tranquil Moments, Wind-Down Moments, and Match Day/Hosting.
– The emphasis is on adaptive performance, immersive viewing, aesthetics when off, and seamless smart interactions.

2) Four moments and design focus
– Movie Night: High-quality streaming is critical. Key drivers are picture clarity, color accuracy, and immersive sound (Dolby Atmos). Micro RGB AI Engine Pro and Vision AI Companion enhance frame processing and interactions.
– Tranquil Moments: The TV’s appearance and how it blends with room design matter as much as screen performance. The Frame Pro offers Art Mode and curated artwork via the Art Store; glare-free screen and refined frame aesthetics are highlighted.
– Wind-Down Moments: Gaming readiness and responsiveness are crucial. OLED TVs are highlighted for deep blacks and fast action; Gaming Hub provides access to console and cloud gaming (Xbox, GeForce NOW). AI features like AI Sound Controller for personalized audio are noted.
– Match Day/Hosting: The TV should amplify live-event atmosphere. Mini LED technology with intelligent picture/sound tuning (including AI Soccer Mode on large sizes) creates stadium-like immersion; AI Sound Controller also supports tailored listening.

3) Key features and technologies highlighted
– Micro RGB AI Engine Pro for vivid color and clarity.
– Dolby Atmos multidimensional sound.
– Vision AI Companion for smarter, conversation-enabled interactions.
– Frame Pro with Art Mode and Art Store for art-curated display.
– OLED for superior contrast and motion handling in gaming and dark scenes.
– Mini LED with AI-based picture/sound tuning (including AI Soccer Mode on select models).
– Gaming Hub for instant access to gaming platforms.
– AI Sound Controller for user-personalized audio.

4) Market and audience insights
– 2025 SEAO TV Awareness Survey: 70% cite high-quality content delivery as a top purchase priority.
– 75% prefer Samsung Frame design over competitors.
– 1 in 4 SEAO TV owners pair TVs with gaming consoles, underscoring importance of gaming performance.
– Nearly 70% of SEAO respondents value cinematic/immersive experiences when purchasing.

5) Practical implications for product positioning
– Position Samsung TVs as multi-moment devices that adapt to viewing, listening, and room design needs.
– Emphasize AI-driven convenience and natural interactions via Vision AI Companion and Bixby integration.
– Highlight design aesthetics (Frame) and art integration as a differentiator.
– Promote gaming capabilities (OLED/mini-LED, AI modes, Gaming Hub) for the rising gaming audience.
– Stress ease of use and personalization through AI features and voice capabilities.

6) Communications and next steps
– Align marketing materials to showcase the four moments with corresponding product lines:
– Movie Night: Micro RGB TVs (possibly high-end models) with Dolby Atmos and Vision AI Companion.
– Tranquil Moments: Frame/Frame Pro with Art Mode and Art Store benefits.
– Wind-Down Moments: OLED (and select AI-enabled models) with Gaming Hub and AI Sound Controller.
– Match Day: Mini LED with AI soccer mode and immersive sound.
– Include the “One screen. Every moment.” core tagline and provide easy access links to all-tvs product pages.

7) Cautions and disclosures (per footnotes)
– Content/viewing experience varies by content type and format; upscaling may not apply to PC/game connections.
– Availability of features may vary by model/region; some features require internet and specific settings.
– Some claims (e.g., glare-free certification) are model-specific and should be accurately represented in materials.
– AI features may require user accounts (Samsung Account) and subscriptions for certain content or art.

If you’d like, I can convert these into a one-page brief for distribution, a slide-ready outline, or a set of customer-facing talking points tailored to specific markets.

Summary of From Movies to Match Nights: Samsung TVs at the Heart of Every Moment

The TV plays a defining role at the heart of modern homes. It’s where people come together, shaping the mood for movie nights, offering background comfort in quiet moments, and anchoring the room when friends gather. As the TV is always visible and always present, it is expected to do more than entertain. It needs to be immersive when the moment calls for it, and seamlessly present when not in use.

Four Everyday TV Moments in Southeast Asia and Oceania Households

	1. Movie Night: When Performance Comes to life   When expectations rise, so must streaming quality. Picture clarity, colour accuracy and immersion have become essential — and movie night is when those demands are at their highest. Cinematic colour gradient and the texture of sound all depend on a TV that can faithfully reproduce what filmmakers intended.
Did you know? In Samsung’s 2025 Southeast Asia & Oceania (SEAO) TV Awareness Survey[1], 70% of respondents say high-quality content delivery is a top priority when choosing a new TV.
Designed for This Moment Powered by the Micro RGB AI Engine Pro[2], every frame on the Micro RGB TV is processed with vivid colour and clarity. Meanwhile, Dolby Atmos® multidimensional sound brings films alive with depth, drama and emotion you can hear and feel.[3]Beyond on-screen performance, Samsung’s Vision AI Companion[4] – a multi‑agent platform combining Large Language Model powered‑intelligence with Bixby to support natural conversations – enables viewers to enjoy smarter and more intuitive interactions, like asking questions and exploring content in real-time without interrupting their viewing experience.[5]

	2. Tranquil Moments: When Presence Matters As homes become more multi‑functional, the TV is more than just a screen — it’s part of the space. How it looks when turned off, how it blends into the room’s aesthetic, and how it complements everyday living now matter just as much as its on‑screen performance.
Did you know? 75% of consumers say they prefer the design of the Samsung Frame over other TVs on the market[1]
Designed for This Moment The Frame Pro’s screen transforms into a canvas with Art Mode[6] giving users the choice to select pieces from a curated selection of world-renowned artwork, with regularly refreshed collections from the Art Store[7] that bring new inspiration. Paired with a refined, modern frame design and glare-free screen,[8] premium art can be enjoyed anytime from the comfort of home.

	3. Wind-Down Moments: When Responsiveness Matters Late in the evening, the mood shifts. Gaming becomes immersive as the room darkens and the screen takes over. In these moments, responsiveness matters most, and the best experience is when the tech can keep up with all the exciting action.
Did you know? 1 in 4 TV owners in SEAO pair their screen primarily with a gaming console making responsiveness and picture precision key considerations at purchase1
Designed for This Moment Samsung OLED TVs excel in delivering an immersive viewing and gaming experience. With deep blacks, clean whites and lively colours, every scene stays crisp and focused — even in darker, more intimate settings. Built for ultrasmooth gameplay, gamers can enjoy exceptionally fluid visuals and sharp clarity during fast‑ paced‑ action, while Samsung’s Gaming Hub provides instant access to console and cloud-based gaming platforms, including Xbox and NVIDIA GeForce NOW[9].

	4. Match Day and Hosting: When the Room Comes Alive   When friends come over, the TV often becomes the focal point of the home. Every extraordinary goal, every nail-bitingly close call, every tense replay can be felt together on the sofa. The TV doesn’t just show what’s happening; it sets the atmosphere for the whole experience.
Did you know? Nearly 70% of SEAO respondents say the most cinematic and immersive experience possible is an important factor in their next TV purchase[1]
Designed for This Moment This is where Mini LED makes a difference. With intelligent picture and sound tuning, the action feels immediate and alive placing you right in the heart of the stadium while you lounge on your couch. AI Soccer Mode[10], available on the 100″ M90H as well as other selected Samsung AI TVs like the 100” QN80H, and more, delivers a more exciting gameday experience with optimisation of picture and sound to bring the atmosphere of the stadium into your living room.   Additionally, the AI Sound Controller[11] lets you personalise your listening experience, adjusting voice and background levels for whatever you’re watching, so you can choose to focus on the elements that matter most to you.

What This Means for Choosing a TV Today

Choosing a TV today is no longer just about specifications or size. It’s about finding a screen that adapts to every moment, complements every space, and elevates your entertainment experiences. In 2026, Samsung’s line-up of AI Televisions will continue to deliver superior picture quality, together with smarter and more personal experiences.

One screen. Every moment. Discover the TV for you: https://www.samsung.com/au/tvs/all-tvs/

[1] Samsung 2025 SEAO TV Awareness Survey. N = 2,000 respondents across 8 Southeast Asia and Oceania markets. Fieldwork: November 2025.  

[2] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[3] Source content must be Dolby Atmos® enabled for Dolby Atmos® playback.

[4] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection. Available on features on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.

[5] Compared to 2024 Bixby feature. Multi turn is supported for 10 languages: US/UK/IN(en)/DE/FR/IT/ES/BR/MX/KR. Not all accents, dialects and expressions recognised.

[6] Samsung Account log-in and Wi-Fi connection are required. Includes free 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year. Paid subscription required to enjoy all the art from the Art Store.

[7] Samsung Account required for network-based smart services, including streaming apps and other smart features. Separate [connected] computer, mobile or other device may be necessary to create/log in to Samsung Account (free to download and create). Without Account log in, only external device connections (e.g., via HDMI) and terrestrial/over-the-air TV (only for TVs with tuners) available.

[8] The LS03HW has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.

[9] NVIDIA G-SYNC compatibility requires connection to a compatible NVIDIA graphics card and may require enabling VRR settings in both the TV and GPU driver settings. Performance may vary depending on system configuration.

[10] Feature availability and performance may vary depending on the content viewed and the apps used. Features and availability may vary by model and region. Viewing experience may vary according to types of content and format.

[11] AI Sound Controller only available when audio is played directly through the TV, not through a separate sound device. Select ‘TV Speaker’ in ‘Sound Output’ settings to use this feature. Availability and performance will vary according to several factors including source content and application in use. Not all accents, dialects and expressions may be recognised by voice command.

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Key Takeaways

Here are the clear takeaways from the Samsung monitor launch notes:

– Major announcements
– Samsung Australia announces availability of next-gen Odyssey gaming monitors and a new ViewFinity S8 high-resolution monitor.
– Key highlights include the world’s first 6K gaming monitor (Odyssey G80HS) and expanded OLED offerings, plus a 40-inch ViewFinity S8 for professionals.

– Odyssey lineup expanded (2026)
– Odyssey G80HS (32-inch): world’s first 6K gaming monitor; 6K at 165Hz, Dual Mode up to 3K at 330Hz.
– Odyssey G80HF (27-inch): 5K gaming at 180Hz or up to 360Hz in QHD via Dual Mode.
– Odyssey G80SH (27-inch and 32-inch OLED): premium OLED with 4K at 240Hz; Glare Free tech; USB-C with up to 98W charging; includes QD-OLED Penta Tandem tech for efficiency/brightness.
– Odyssey G73H (G73H OLED G7): 32-inch OLED G7 available in 4K 165Hz, FHD 330Hz via Dual Mode; 0.03ms response time; HDR10+ GAMING support.
– Overall theme: higher resolutions (6K/5K/4K OLED), strong emphasis on high refresh rates, fast response, and advanced panel tech across the lineup.

– ViewFinity S8 for creators
– ViewFinity S8 40-inch (S85TH): 5K2K WUHD curved display at 144Hz; Thunderbolt 5 with 80 Gbps data, up to 140W charging; Easy Connection for streamlined setup; targeted at professional workflows and multi-tasking.

– Key tech highlights across lineup
– DisplayPort 2.1 UHBR20 on G80HS for high bandwidth visuals.
– AMD FreeSync Premium and NVIDIA G-Sync Compatible support for smooth gameplay.
– Odyssey OLED G8 uses OLED with 4K at up to 240Hz and 0.03ms response; Glare Free; USB-C with high power delivery.
– HDR10+ GAMING on G8 lineup for dynamic brightness/contrast.
– G8 OLED variants available in 27″ and 32″ sizes; G80SH and G73SH expansions broaden OLED access.

– Availability and pricing
– Odyssey G8 lineup, Odyssey G7, and ViewFinity S8 are available nationwide in Australia.
– Pricing listed in a dealer-discretionary table:
– 32” Odyssey G8 (G80HS): A$2,199
– 27” Odyssey G8 (G80HF): A$1,299
– 27” Odyssey OLED G8 (G80SH): A$1,899
– 32” Odyssey OLED G8 (G80SH): A$2,099
– 32” OLED G7 G73SH: A$1,499
– 40” ViewFinity S8 S85TH: A$2,099
– Note: Pricing is final at dealer discretion.

– Subscriptions and caveats
– Some refresh rates and features are dependent on game content, input source, and GPU compatibility.
– HDMI 2.1/HDMI compatibility notes exist for HDR10+ GAMING support and GPU-specific requirements.
– Thunderbolt 5 and macOS/Windows compatibility details are provided for ViewFinity S8 and related ports.

– Practical implications for stakeholders
– Gamers: Access to ultra-high-resolution options (6K/5K) with high refresh rates, flexible Dual Mode, and state-of-the-art gaming tech.
– Creatives/ Professionals: ViewFinity S8 offers robust color/high-resolution workflows with Thunderbolt 5 and strong multitasking features.
– Retailers: New SKUs with established pricing bands; potential promotional offers via Samsung launch page.

If you’d like, I can convert these into a one-page briefing you can share with executives or a slide-ready summary with bullet points and the product lineup map.

Summary of Samsung Launches Next-Gen Odyssey Gaming and ViewFinity Monitors, including the World’s First 6K Gaming Monitor

Samsung brings the first 6K gaming monitor as it celebrates 7 years as Global No1 Gaming monitor brand. Image simulated for illustrative purposes. Cables not shown.

Samsung Australia has announced the availability of its latest Odyssey gaming monitors and a new ViewFinity S8 high resolution monitor, setting new benchmarks in resolution and performance across gaming and professional displays.

The 2026 lineup features three new Odyssey models, including the world’s first 6K gaming monitor (G80HS), 5K gaming monitor (G80HF), and refreshed premium OLED G80SH model, complemented by a new Odyssey G7 (G73H) – making Samsung’s OLED technology accessible to a broader range of Australians. The 2026 Odyssey lineup reinforces Samsung’s leadership in high-performance gaming displays while expanding access to advanced innovations.

“Our latest range of Odyssey and ViewFinity monitors has been designed to meet the evolving needs of Australian gamers and creative professionals. These monitors deliver next-generation immersion and life-like visuals, helping creators to work with precision; gamers to play to win; and, streamers to deliver content with visual fidelity,” said Simon Howe, Director of Visual Display & Brand Memory, Samsung Australia. “With the introduction of premium 6K and 5K Odyssey monitors, alongside affordable OLED and UHD Odyssey and ViewFinity models, we’re offering Australian gamers and creators unparalleled clarity and responsiveness across both gaming and professional environments.”

Odyssey G80HF 5K gaming monitor. Image simulated for illustrative purposes. Cables not shown.

Odyssey G8: Setting a New Standard for High-Performance Gaming

The Odyssey G8 lineup introduces three state-of-the-art models designed to deliver high-performance experiences across a range of gaming scenarios.

The 32-inch Odyssey G8 (G80HS model) sets a new milestone as the world’s first 6K gaming monitor, marking a significant leap beyond 4K gaming standards. 6K resolution presents exceptional visual clarity and detail, enhancing immersion while providing expanded screen space for both gaming and multitasking. The Odyssey G80HS delivers ultra-high 6K resolution at 165Hz, while Dual Mode enables up to 330Hz at 3K resolution,[1] allowing Australians to seamlessly balance immersive visual details with ultra-fast responsiveness as they play to win.

Complementing the Odyssey G80HS is the 27-inch Odyssey G8 (G80HF model) which offers flexible performance options, supporting 5K resolution at 180Hz or up to 360Hz in QHD through Dual Mode,[2] making it suitable for both immersive and competitive gaming.

The Odyssey OLED G8 (G80SH model), available in 27-inch and 32-inch sizes, features an OLED panel with 4K resolution and a 240Hz refresh rate.[3] Samsung’s certified Glare Free technology significantly reduces glare without compromising OLED picture quality[4]. Connectivity options, including USB-C with up to 98W charging, support high-performance gaming setups. Moreover, the Odyssey OLED G8 adopts QD-OLED Penta Tandem[5] technology, which enhances efficiency and brightness.

Across the lineup, DisplayPort 2.1[6] ensures high-bandwidth performance for next-generation visuals, while AMD FreeSync Premium and NVIDIA G-Sync Compatible technology deliver ultra-smooth gameplay.[7] Additionally, the Odyssey G8 lineup features HDR10+ GAMING,[8] which dynamically optimises brightness and contrast in real time.

Odyssey OLED G73SH gaming monitor. Image simulated for illustrative purposes. Cables not shown.

Odyssey G7: Expanding Access to OLED Gaming

The 32-inch Odyssey OLED G7 (G73SH model) expands Samsung’s OLED gaming lineup by bringing premium visual performance to a wider range of gamers.

Featuring 4K resolution and a 165Hz refresh rate,[9] the Odyssey OLED G7 delivers detailed visuals and smooth gameplay. Dual Mode enables up to 330Hz in FHD,[10] while a 0.03ms response time supports fast, responsive performance in competitive gaming environments.

With the addition of the Odyssey OLED G7, Samsung continues to extend its OLED gaming leadership while making advanced display technologies more widely accessible.

Samsung brings expanded ViewFinity lineup for Creative Professionals including 40-inch ViewFinity. Image simulated for illustrative purposes. Cables not shown.

ViewFinity S8: High-Resolution Displays for Professional Workflows

The new 40-inch ViewFinity S8 (S85TH model) is designed to meet the demands of modern professional environments, combining high-resolution clarity with advanced connectivity and ergonomic flexibility. Whether managing complex creative workflows or seamlessly multitasking across applications, this monitor is engineered to deliver a refined, high-performance experience that maximises productivity.

The ViewFinity S8 features a curved WUHD display with a 144Hz refresh rate,[11] enabling seamless multitasking and efficient handling of complex workflows. Thunderbolt 5 supports high-resolution video and data-intensive tasks with data transfer speeds of 80 Gbps and device charging up to 140W.[12] In addition, Easy Connection provides streamlined connectivity across devices.

Availability

The new Odyssey G8 lineup, Odyssey G7 and ViewFinity S8 are now available nationwide. For more information on Samsung’s monitor lineup and to access launch offers, please visit https://www.samsung.com/au/monitors/launch-offer/

Pricing

Pricing is set at dealer discretion.

[1] Refresh rate may vary based on the supported game content and the performance of the input source.

[2] Refresh rate may vary based on the supported game content and the performance of the input source.

[3] Refresh rate may vary based on the supported game content and the performance of the input source.

[4] Verified as Glare Free by UL based on the verification methods used by UL. For more information on the verification methods used, please visit https://ift.tt/CyUfgX8. “Glare Free” terminology comes from the UL standards for certification and may not accurately describe the feature’s performance. Comparison based on internal test results. Anti Reflection film is applied to certain 2023 – 2024 Odyssey models.

[5] Penta Tandem technology uses a five-layer stack for light emission, which improves the overall efficiency and light output. For more information, visit https://www.samsungdisplay.com/eng/media/news/detail/ssdsNews-260212.jsp

[6] G80SH supports DisplayPort 2.1 UHBR20, delivering up to 80Gbps of bandwidth for smooth and uncompressed visuals.

[7] G-Sync Compatible and AMD FreeSync are available only when compatible NVIDIA and AMD graphics cards are used, respectively.

[8] Compatible with HDMI 2.1 cables connected to the HDMI ports of NVIDIA and Intel GPUs. For the list of supported GPUs, please visit here. Functionality may be limited depending on PC specifications and cable standards. This feature is only compatible with specific game titles.

[9] Refresh rate may vary based on the supported game content and the performance of the input source.

[10] Refresh rate may vary based on the supported game content and the performance of the input source.

[11] Default refresh rate is set to 60Hz and may be adjusted to 144Hz in the monitor’s settings. Refresh rate may vary by content and input source.

[12] For Thunderbolt 5 certification, visit https://ift.tt/xmN59cO. Actual data transfer speeds and charging power may vary depending on the PC environment. Display compatibility may depend on the macOS version. The minimum requirement is macOS 14.5 (Sonoma) or later for Apple silicon Macs, while Intel-based Macs require macOS 15 (Sequoia) or later. Display may not work properly depending on the Intel processor and Windows OS version. The minimum OS requires Intel 12th Gen or later, Windows 11 or later.

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Key Takeaways

Here are clear takeaways from the meeting notes:

– Samsung partners with MUNCH Museum to bring 37 Edvard Munch masterpieces, including The Scream, The Dance of Life, and Melancholy, to Samsung Art Store. Also features rarely seen works from MUNCH’s archives.
– The collection will be exclusive to Samsung Art Store on the Art TV lineup, enabling millions of global users to view Munch’s works at home.
– The collaboration highlights Samsung’s strategy to blend premium display technology with cultural content, elevating the TV into a home art display device.
– Key quote: Tommy Nilsson (Samsung Nordics) emphasizes making world-class art accessible globally via Samsung Art Store.
– MUNCH’s director Tone Hansen views this as extending access to Edvard Munch’s art beyond Oslo, leveraging Samsung’s reach and Art TV technology.
– The collection includes both famous masterpieces and rarely seen archival pieces, offering an intimate view of Munch’s private world; many archival pieces require controlled environments and cannot be publicly displayed in the museum.
– Availability details:
– World-wide access to MUNCH artworks on Samsung Art Store begins June 1, 2026.
– Art Store now features over 5,000 artworks, expanding with MUNCH.
– Technical compatibility:
– Compatible models include 2025 lineups (Neo QLED 8K/4K, The Frame, The Frame Pro, Q8F, Q7F) and 2026 models (Micro RGB, OLED S95H, Neo QLED, Mini LED, The MovingStyle, The Frame, The Frame Pro). Availability may vary by model, market, and subscription status.
– Visual content preview includes illustrative images of Munch works displayed on The Frame Pro, The Sun (1912), The Scream (1910), Two People at Table (1936-1942), Kissing Couples in the Park (1904).
– Action item: Prepare communications and marketing materials highlighting the collaboration, exclusive access, and the availability window starting June 1, 2026.
– Follow-up: Confirm regional availability and any subscription requirements for Samsung Art Store access; verify catalog depth (which 37 works are included) and any limitations on display durations or resolutions.

Summary of Samsung and MUNCH Museum Bring Rarely Seen Masterpieces to Samsung Art Store

The Scream (1910) on The Frame Pro. Image simulated for illustrative purposes. Cables not shown.

Samsung Electronics Co., Ltd. today announced a new collaboration with MUNCH to add iconic artworks by Edvard Munch to Samsung Art Store. The digital collection makes 37 masterpieces such as “The Scream,” “The Dance of Life” and “Melancholy” — as well as several rare works from the museum’s collection — available to millions of users around the world.

“Samsung creates products that inspire people and help them express themselves through design and culture,” said Tommy Nilsson, TV & Audio Director at Samsung Nordics. “With Samsung Art Store, we make world-class art available to millions of people, and through this collaboration with MUNCH, we are bringing an important part of European artistic heritage into people’s homes.”

Samsung Art Store Opens Up MUNCH Archives

Two People at Table (1936-1942) on The Frame Pro. Image simulated for illustrative purposes. Cables not shown.

Alongside Munch’s iconic masterpieces, the collection offers a more intimate view of Edvard Munch’s artistry with rarely seen works such as “Garden with Trees” and “Two People at Table.” These works are part of a collection of treasures preserved in the museum’s archives, many of which must be kept in carefully controlled environments to protect them from further deterioration. Their condition makes them too vulnerable for public display, even at the museum in Oslo.

“This collaboration is an exciting opportunity to share Edvard Munch’s art with audiences beyond the museum’s walls in Oslo,” said Tone Hansen, Director of MUNCH. “Through Samsung’s global reach and Art TV technology, we can make Munch’s work more accessible to people around the world, and we are incredibly honored to collaborate with Samsung on this meaningful initiative.”

The collection will be exclusively available on Samsung’s Art TV lineup through Samsung Art Store, providing users with a close look at Munch’s private world by allowing them to explore and display the artist’s hidden gems at home.

Where Technology Meets Fine Art

The Sun (1912) on The Frame. Image simulated for illustrative purposes. Cables not shown.

Samsung is redefining the role of the TV in the home by merging premium display technology with elegant designs that blend naturally with interior. As Samsung Art Store expands across the Art TV lineup, which includes The Frame and The Frame Pro, OLED S95H, Neo QLED and Micro RGB,[1] the company is connecting everyday interiors with curated artwork from leading museums, galleries, and artists.

Kissing Couples in the Park (The Linde Frieze) (1904) on The Frame. Image simulated for illustrative purposes. Cables not shown.

Through Samsung Art Store, users can access more than 5,000 artworks from renowned artists and institutions, now including works from MUNCH. Each piece is faithfully reproduced in high quality, allowing people around the world to enjoy art as part of everyday life.

The artworks selected from MUNCH will be available worldwide on Samsung Art Store starting June 1, 2026.

[1] Compatible 2025 models include Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, Q8F, Q7F. Compatible 2026 models include Micro RGB, OLED S95H, Neo QLED, Mini LED, The MovingStyle, The Frame and The Frame Pro. Availability of Samsung Art Store may vary by model, market and subscription status.

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Key Takeaways

Here are the key takeaways from the meeting notes about Samsung TV Plus and the Monthly SM Concert Series:

– Samsung TV Plus is expanding access to K-Pop concerts from SM Entertainment by launching a Monthly SM Concert Series on the SMTOWN channel.
– Availability: The series will be exclusive to SMTOWN on Samsung TV Plus and will be available in Australia, New Zealand, Brazil, Mexico, and Korea.
– Premiere and schedule:
– First concert: NCT WISH, “INTO THE WISH: Our WISH” ENCORE IN SEOUL, premieres live on Saturday, May 30 at 7 p.m. local time.
– After the premiere, new and encore streams will air every Saturday at 7 p.m. local time.
– Viewing and engagement features:
– Fans can set reminders via SmartThings on smartphones or Samsung TVs to ensure they don’t miss streams.
– SmartThings can optimize the viewing experience (sound and lighting) for a concert-like atmosphere at home.
– Content strategy:
– The series will feature more SM artists and additional concert streams throughout the year, including encores.
– The aim is to provide fresh performances and easy revisits of SM content on the big screen at home.
– Platform and scope:
– Samsung TV Plus offers over 200+ channels and 4,000+ hours of free Korean content, with no subscription required.
– The service is available across multiple Samsung devices (TVs, Galaxy phones, XR headsets, Galaxy Tab, Smart Monitor, and select Family Hub lineups).
– Branding and product integration:
– The initiative reinforces Samsung TV Plus as a destination for Korean entertainment with ongoing live and on-demand programming.
– Mentions of Samsung’s 2026 TV lineup (Micro RGB, Neo QLED, OLED, The Frame/The Frame Pro) to highlight the ecosystem where this feature resides.
– Legal/notes:
– Ad-supported streaming; content subject to change without notice.
– Reminder features require a Samsung Account, internet, and SmartThings-enabled devices; compatibility may vary by device.

Action items or follow-ups (if applicable):
– Monitor engagement metrics for the SMTOWN channel (viewership, reminders set, encore performance views).
– Plan for additional SM artist announcements and schedule updates for 2026.
– Confirm technical requirements and device compatibility for SmartThings-enabled concert experiences across target markets.
– Prepare marketing/communication for AU region emphasizing “watch from home” convenience and free access.

Summary of Samsung TV Plus Brings Monthly SM K-Pop Concert Series to Australian Fans at Home

Samsung Electronics is giving K-Pop fans a new way to experience the front-row energy of live SM Entertainment concerts from home – no ticket required. Building on the exclusive livestream of SMTOWN LIVE 2025 in L.A., Samsung TV Plus is expanding its collaboration with SM Entertainment to bring monthly concert broadcasts from popular SM artists to Samsung TVs and compatible Samsung devices through its subscription-free service[1].

The Monthly SM Concert series will be available exclusively on the SMTOWN channel, the Samsung TV Plus destination for SM Entertainment content. Available in Australia, New Zealand, Brazil, Mexico and Korea, the collaboration will bring premium K-Pop performances to growing fan communities in these markets.

A Monthly K-Pop Stage, Built for Fans

To kick off the Monthly SM Concert series, NCT WISH’s first concert tour, “’INTO THE WISH: Our WISH’ ENCORE IN SEOUL,” will premiere live on Saturday, May 30 at 7 p.m. local time. Following the premiere, fans can tune in to the SMTOWN channel every Saturday at 7 p.m. for encore programming and future monthly concert streams, creating an easy weekend rhythm for watching SM performances from home.

With more SM artists and concert streams to be announced, the series will offer fresh performances and encore programming throughout the year, giving fans more ways to watch and revisit the artists they love on the biggest screen at home.

Viewers can also use SmartThings on any smartphone or Samsung TVs to set reminders before each stream[2], so they never miss a moment. For fans with compatible connected Samsung devices at home, SmartThings can help create a richer viewing environment by adjusting sound and lighting settings, bringing more of the concert atmosphere into the living room.[3]

The Best Seat Is at Home

Samsung TV Plus continues to grow as a global destination for Korean entertainment, offering more than 4,000 hours of free-to-stream Korean content – from dramas, thrillers and romance to crime series, music programming and live event experiences.

The Monthly SM Concert series builds on this offering with monthly programming that lets fans follow every minute of their favourite SM performances from home, at no additional cost.

Made for everyone and every moment, Samsung TV Plus offers over 200+ channels to Australians, subscription-free and exclusively across Samsung TVs, Samsung Galaxy phones, XR headsets, Galaxy Tab, Smart Monitor, and select Family Hub lineups. This includes Samsung’s 2026 TV series, spanning Samsung Micro RGB TV, Neo QLED, OLED, The Frame, The Frame Pro, and more.

More information on Samsung TV Plus is available at samsungtvplus.com.

[1] Ad-supported streaming service with content subject to change without notice.

[2] Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit https://ift.tt/GkfCWmU for a list of current compatible devices.

[3] Sound quality will vary depending on environmental characteristics (including ceiling) and source content.

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Key Takeaways

Here are clear takeaways from the noted Samsung Art Store / Moomins collaboration announcement:

– Partnership announcement: Samsung Art Store is launching a global collaboration with Moomins, featuring an exclusive digital art collection of 60 artworks by Tove Jansson.
– Platform and devices: The collection is accessible via Samsung Art TVs, including OLED S95H models, enabling in-home display of Moomins artwork.
– Scope of collection: The lineup spans decades of Moomin art, from original black-and-white illustrations (1940s) to watercolor and cover art, plus more recent interpretations to blend classic and contemporary works.
– Value proposition: The collection aims to personalize homes and reinforce Samsung Art Store’s mission to diversify globally recognized content and immersive home art experiences.
– Messaging and positioning: Leaders emphasize optimism, togetherness, and kindness in Moomin narratives as a contrast to a fast-paced, hyper-optimised world; the collaboration showcases art as a meaningful, home-friendly experience.
– Quotes to capture: Heeyeong Ahn (VP, Visual Display) highlights bringing a feeling of the Moomin world into homes; James Zambra (Creative Director, Moomin Characters Oy Ltd.) underscores the sophisticated visual language and contemporary fit.
– Product integration: Samsung Art TVs act as the central display for the collection, reinforcing Samsung’s broader Art Store strategy to redefine how art is discovered and experienced in the home.
– Access and costs: Complimentary streaming art is available; additional artworks or subscriptions are offered for extended access. Requires internet.
– Next actions or considerations for stakeholders:
– Review marketing plan around the launch to ensure messaging about optimism and home integration aligns with brand tone.
– Assess PR opportunities and regional rollout, given the global nature of the collaboration.
– Confirm inventory and licensing details for the 60 artworks across platforms (The Frame, OLED displays).
– Communicate access options (free streaming vs. subscription) to customers and set up onboarding messaging.
– Monitor customer feedback on the integration of classic and contemporary Moomin works in home environments.

If you’d like, I can convert these into a one-page executive summary or tailor it to specific stakeholders (marketing, product, licensing, or communications).

Summary of Samsung Art Store Welcomes the Wonderful World of the Moomins in New Global Collaboration

“Hattifatteners” (from “Finn Family Moomintroll” (1948)), by Tove Jansson on The Frame Pro

Samsung Electronics Co., Ltd. today announced a new global collaboration between Samsung Art Store and Moomins, introducing an exclusive digital art collection featuring the iconic and beloved Moomin characters created by Finnish artist and writer Tove Jansson.

Available on Samsung Art Store[1], the collection features a curated selection of 60 artworks designed to bring the wonderful world of the Moomins and Moominvalley into millions of homes across the globe via Samsung Art TVs.

Known for their distinctive and enduring charm, the Moomins have remained a beloved global sensation for generations, with a legacy spanning publishing, animation and design. Through this partnership, Samsung Art Store continues to expand its offering of globally recognised content, giving users new ways to personalise their spaces through art and fan-favorite characters.

As more people look to make their homes feel more personal and expressive, Samsung Art Store is introducing collections that resonate – and the Moomins are a prime example. With this addition, users can now bring one of the world’s most loved fictional universes into their homes.

“The world of the Moomins has always reminded people of the importance of optimism, togetherness and finding beauty in everyday moments,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “Through Samsung Art Store, we’re excited to bring that feeling into the home through a collection that is as immersive as it is inspiring.”

“Garden Party” (from “The Dangerous Journey” (1977)) by Tove Jansson

The collection features a curated selection of original Moomin artwork spanning decades of storytelling and illustration. From Tove Jansson’s iconic black and white illustrations from the original novels in the 1940s to watercolour artwork from beloved picture books and cover illustrations, the collection celebrates the rich artistic legacy of the Moomins across generations. The collection also includes more recent interpretations of the Moomin world, serving to bring classic and contemporary works together in one experience.

“The Floating Theatre” (from “Moominsummer Madness” (1982)) by Tove Jansson on The Frame.

“At the heart of the Moomin stories is a sense of kindness, curiosity, and emotional honesty that has resonated across generations around the world. In a fast-paced, hyper-optimised world, Moomin offers an alternative way of living for people hungry for meaning,” said James Zambra, Creative Director at Moomin Characters Oy Ltd. “Tove Jansson developed a fascinating visual language of considerable sophistication. We’re excited to partner with Samsung Art Store to introduce this enchanting world of the Moomins in a format that feels contemporary and naturally part of the home.”

Samsung Art TVs – including Samsung’s OLED S95H model – sit at the center of the experience, seamlessly displaying artwork in the modern home. Samsung Art Store’s growing collection spans genres and eras, redefining how art is discovered and experienced.

[1] Stream complimentary curated art or additional artworks available via subscription. Internet connection required.

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Key Takeaways

Here are the key takeaways from the meeting notes about Cine LUT on Galaxy S26 series:

– Cine LUT overview
– Cine LUT is a Look-Up Table feature for Galaxy S26 that reinterprets Samsung Log footage to deliver a cinematic look with depth and natural tonal detail.
– It works on top of the APV codec foundation, enabling cinema-grade color grading directly from mobile.

– What sets Cine LUT apart
– Optimized for Log video to preserve subtle tonal details and provide richer, more natural depth compared to conventional filters.
– Provides a preview of cinematic footage at capture-time and allows one-tap application of LUTs in Gallery for sharing.

– Development and collaboration
– Collaborators: MX Business (Camera Image Quality R&D), Samsung Research (Reality Media Lab), and U5K Imageworks (colorist studio).
– U5K contributed: multiple LUT versions (three intensity levels: neutral, soft, strong) leading to four core styles.
– Development approach included quantitative validation (color charts, grey balance, vector scopes) and real-world testing across diverse environments.

– Key challenges and solutions
– Challenge: Maintaining consistent, undistorted color across varying lighting, exposure, and white balance.
– Solution: Extensive real-world testing and dataset collection to ensure reliable performance in different conditions.

– The four Cine LUT styles and recommended use cases
– Blockbuster: high-contrast, outdoor/urban scenes.
– Coming-of-age: soft, trendy settings (cafes, vlogs).
– Romance: warm, character-driven moments.
– Thriller: moody, striking visuals.
– No fixed rule; choice should depend on scene mood and desired effect.

– User feedback and impact
– Users see Cine LUT as more than a filter; it expands creative possibilities when used with Log shooting.
– High-quality videos using Cine LUT are being shared on social platforms and inspiring new content formats.

– Future plans and vision
– Goal to further establish Galaxy S26 as a professional-grade mobile camera.
– Ongoing exploration of next-generation technologies in collaboration with internal divisions to deliver innovative experiences globally.

– Making-of and educational notes
– A making-of video and short films showcase the Cine LUT capabilities (APV + Cine LUT) and the potential for mobile cinematic storytelling.

– Practical takeaways for usage
– When shooting: consider enabling Log to maximize tonal detail; preview Cine LUTs at capture when possible.
– After shooting: apply one of the four core LUT styles that best fit the scene; adjust as needed based on lighting conditions.
– For creators: Cine LUT lowers the barrier to achieving cinematic looks without advanced editing skills, potentially reducing post-production time.

– Supporting visuals and resources
– Provided LUT demonstrations comparing log footage with and without LUTs (Thriller, Blockbuster, Coming-of-age, Romance).
– Access to short films and a making-of video demonstrating Cine LUT in action.

If you’d like, I can extract these into a concise executive slide deck outline or convert them into a one-page briefing for distribution.

Summary of [Interview] Make Every Moment Cinematic: How Cinematic LUT Transforms Video on the Galaxy S26 Series

Beyond high resolution, video trends are shifting toward mood and emotional storytelling. Samsung Electronics debuted the Advanced Professional Video (APV) codec on Galaxy S26 Ultra, laying the groundwork for mobile video production while maintaining image quality and minimising loss during editing.[i]

In response, Samsung asked a simple question — can anyone create Hollywood-style videos on a Galaxy mobile phone? The answer is the Cinematic Look-Up Table (Cine LUT) feature on the Galaxy S26 series. While the APV codec provides the foundation for cinema-quality video, Cine LUT brings a distinct colour style to the footage.

Cine LUT makes professional-level colour grading — once reserved for experts — accessible to anyone. Samsung collaborated with internal teams and external specialists to bring the feature to life. The Mobile eXperience (MX) Business led final camera implementation, Samsung Research developed core video processing technologies and U5K Imageworks — a colourist studio behind globally recognised productions — helped shape its visual aesthetic.

Following the introduction of the APV codec, which delivers a visually lossless level of image quality, Samsung Newsroom spoke with three key developers behind Cine LUT — Sugon Baek of the Camera Image Quality R&D Group at the MX Business, Bomi Kim of the Reality Media Lab at Samsung Research and Taesik Eom, CEO of U5K Imageworks — to hear the story of its creation.

▲ (From left) Taesik Eom, Bomi Kim and Sugon Baek

1. What is a LUT? What sets Cine LUT on the Galaxy S26 series apart?

Baek: A LUT is essentially a “map” that transforms one set of colours into a desired look. Unlike conventional filters that simply overlay colour, Cine LUT reinterprets Samsung Log[1] footage to deliver the depth and look of professional filmmaking.

Kim: It’s optimised for Log video. By leveraging its wide gradation,[2] the feature precisely reconstructs colour and brightness to preserve subtle tonal details often lost with conventional filters for richer, more natural depth.

▲ Comparison of Log footage in standard settings and with the Thriller LUT and Blockbuster LUT

▲ Comparison of Log footage in standard settings and with the Coming-of-age LUT and Romance LUT

1. What led to the development of Cine LUT?

Kim: While Galaxy devices supported Log video for high-quality capture, colour grading remained challenging for users. We aimed to make professional-looking results accessible without advanced editing skills.

Baek: We wanted to create an experience that lets users preview cinematic footage at the moment of capture, then apply a LUT and share the video with a single tap in the Gallery.

▲ (From left) Bomi Kim of the Reality Media Lab at Samsung Research and Sugon Baek of the Camera Image Quality R&D Group at MX Business

1. How did the collaboration with U5K Imageworks begin? How was Cine LUT developed?

Eom: Our collaboration began two years ago with Rec. 709 LUT advisory work for Samsung Log video, where we refined strong colours into more natural tones — an experience that led to Cine LUT. For this project, we developed multiple versions across three intensity levels — neutral, soft and strong — and tested them in diverse scenes, ultimately selecting four core styles.

Kim: Building on U5K’s colour direction, we validated the concepts against quantitative criteria to ensure consistent performance in different environments, refining them through testing until creative intent and technical quality aligned.

▲ Taesik Eom, CEO of U5K Imageworks

1. What challenges did you face during development?

Kim: We needed a large dataset to validate performance across diverse conditions. Testing in real-world environments — from natural and indoor lighting to day and night — and close collaboration were key to capturing the nuances of colour.

Baek: Maintaining consistent, undistorted colour in different environments was challenging. Through continuous testing, we developed a LUT that balances subjective preference with objective quality.

1. What was the key consideration in creating looks optimised for mobile phones?

Eom: Ensuring reliable performance in real-world conditions was key. Since lighting, exposure and white balance constantly vary, we focused on creating looks that remain natural in any situation.

Kim: Quality was our top priority. We analysed each frame and validated performance using tools like colour charts, grey balance and vector scopes.

1. Why were these four styles chosen for the Galaxy S26 series?

Baek: We analysed the visual language of popular film genres and identified four representative styles. From the high-contrast Blockbuster to the fresh Coming-of-age, warm Romance and moody Thriller, each colour palette was designed to give everyday scenes an instant cinematic look.

▲ Users can preview Cine LUTs when shooting in Log and easily apply them to recorded footage using editing tools.

1. Which Cine LUT styles do you recommend for different situations?

Eom: There’s no fixed answer — it depends on the situation. Blockbuster suits high-contrast environments like outdoor and urban scenes; Coming-of-age fits soft, trendy settings like cafes or vlogs; Romance adds warmth to character-driven scenes; and Thriller creates a more striking impression.

1. What stood out to you in user feedback?

Baek: We expected it might be seen as just another video effect, but the response exceeded expectations. Users quickly recognised that combining Log shooting with Cine LUTs expands creative possibilities beyond simple filters. We’re also seeing more users choose styles based on the scene, with high-quality videos widely shared on social media — and even inspiring new ways to create content.

1. What are your plans for the future?

Baek: We aim to further establish the Galaxy S26 series as a professional-grade camera. We hope to see more content that resonates with both creators and viewers and will continue to set new standards in video creation.

Kim: As the world changes rapidly, our goal is to identify next-generation technologies. Through close collaboration with business divisions, we will work to bring them into products and deliver innovative experiences to users around the world.

▲ Baek, Eom and Kim watch a video with Cine LUT applied.

Born from close collaboration, Cine LUT on the Galaxy S26 series transforms everyday moments into cinematic visuals. Beyond its technical achievements, the feature marks an important step toward making video creation more accessible — lowering barriers once reserved for professionals and enabling anyone to express themselves.

Heesub Han, a commercial and documentary director, shot a series of short films on Galaxy S26 Ultra using the APV codec and Samsung Log. Explore the videos below to discover the possibilities of Cine LUT through the making-of and short films.

[1] A technique that uses a logarithmic curve to expand detail in darker areas. While camera sensors capture brightness uniformly, the human eye is more sensitive to changes in shadows. Log helps footage better reflect natural perception.

[2] The smoothness and precision of tonal transitions in an image — how it shifts between light and dark.

[i] Results may vary depending on lighting and shooting conditions.

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Key Takeaways

Here are the key takeaways from the Samsung Australia Bespoke AI Laundry Combo press release notes:

– Product announcement: Samsung Australia announces availability of the 2026 Bespoke AI Laundry Combo, the largest-capacity all-in-one washer-dryer in Samsung’s lineup (19.5 kg washer + 10 kg dryer). Targeted to reduce the need to transfer laundry between machines.

– Availability and pricing: Currently available via Samsung online store and leading retailers in Australia. Recommended retail price (RRP) is AU$4,999.

– Core features and benefits:
– Faster wash-to-dry cycles: Super Speed cycle can complete a full wash-to-dry cycle in about 68 minutes under test conditions.
– Enhanced drying with Hybrid Heat Pump: Booster Heat Exchanger supports efficient drying using Heat Pump technology.
– AI Wash & Dry +: Upgraded AI technology for better load optimization, including weight detection for water/detergent dosing, fabric-type sensing (five types, including outdoor and denim), and real-time soil level monitoring.
– AI Energy Mode: Claims up to 20% energy savings in wash and up to 10% in dry cycles when AI Energy Mode is enabled via SmartThings app. Real-time energy monitoring and bill estimation available in the app.
– Auto Open Door+ with air circulation: Automatically opens door after wash cycles and circulates air to reduce musty odors if clothes are left in the drum.
– Advanced Bixby control: Natural, conversational voice commands for household routines, integrated with SmartThings for cross-device control.
– Popular features retained: Flex Auto Dispense (holds detergent/softener for up to ~22 loads), BubbleWash and BubbleSoak for low-temp cleaning, Less Microfiber Laundry cycle to reduce microfiber release.

– Smart home and security integration:
– Knox security and UL Solutions Diamond IoT Rating for robust security and reliability.
– HRM (Home Appliance Remote Management) enables remote troubleshooting without service visits.
– 7-year software updates commitment for flagship products.

– Energy and efficiency details:
– Energy ratings: 10 Star Energy Rating applies to drying performance; washer component has 4.5 stars.
– Energy testing specifics: Vipac testing data cited; actual savings may vary by load, detergent, and usage.

– Availability specifics and conditions:
– RRP AU$4,999.
– Availability through Samsung online store and major retailers in Australia.

– Important caveats and notes:
– AI Wash & Dry + detection and sensing rely on deep learning models; may yield inaccuracies and will update with new datasets over time.
– Fabric sensing limited to loads up to 3 kg; detection uses AI algorithms and varies by load and fabric mix.
– Some features require Wi-Fi and a Samsung account; compatible apps exist on Android and iOS.
– Bixby capabilities vary by country and device; activation requires internet and Samsung account.

– Supporting details included in the release:
– Different test conditions and references for cycle times and energy claims.
– Clarifications on feature settings (Auto Open Door timing, etc.) and how to configure in the SmartThings app.

If you’d like, I can condense this into a one-page executive briefing or create a quick comparison with Samsung’s 2024 Bespoke AI Heat Pump Combo for a side-by-side analysis.

Summary of Samsung Australia releases its Largest Capacity Bespoke AI Laundry Combo, Advancing All-in-One Laundry Solutions

Samsung brings the 19.5kg Bespoke AI Laundry Combo to Australia. Image simulated for illustrative purposes. Cables not shown.

Samsung brings the 19.5kg Bespoke AI Laundry Combo to Australia. Image simulated for illustrative purposes. Cables not shown.Samsung Australia has today announced the local availability of its ultra-large capacity 2026 Bespoke AI Laundry Combo, introducing Samsung’s largest capacity all-in-one washer and dryer to Australian homes. The refreshed one-stop laundry solution combines a 19.5kg smart washer and 10kg heat-pump dryer and provides an upgrade to Samsung’s all-in-one laundry range that supports more comfortable lifestyles by eliminating the need to transfer laundry between separate machines.

Featuring an upgraded AI Wash & Dry + cycle, 10 Star Energy Rating Hybrid Heat Pump drying performance[1], and a 68 minute Super Speed cycle[2], the 2026 Bespoke AI Laundry Combo is designed to help Australian households unlock time and energy savings, while delivering a more convenient connected home experience[3].

“At Samsung, we’re focused on developing intelligent home appliances that respond to the real needs of Australian households,” said Phil Gaut, Director – Consumer Electronics, Samsung Australia. “Our insights show that a third of Australians complete three or more loads of laundry each week, with washing demands expected to increase during the cooler months[4]. That’s why features designed to make everyday life easier are becoming increasingly important, from Auto Open Door+, which helps reduce lingering odours after a wash cycle, to hands-free Bixby voice commands that let users keep managing chores while multitasking, and AI Energy Mode, which can help reduce unnecessary household energy costs.

“The new Bespoke AI Laundry Combo is designed to help ease household pressures by combining fast wash-to-dry cycles, intelligent energy optimisation, and ultra-large capacity in one connected appliance, helping Australians spend less time on laundry and more time doing what they love.”

Faster Full Cycles, Enhanced Drying and Smarter Care

Following the debut of the 2024 Bespoke AI Heat Pump Combo, the 2026 ultra-large capacity Bespoke AI Laundry Combo brings fresh upgrades that shorten wash-to-dry cycles and enhance drying performance. Under certain conditions, the Super Speed cycle can complete a full wash-to-dry cycle in 68 minutes, helping Australians reduce total laundry time without compromising performance[5].

Super Speed leverages a high-pressure Speed Spray and Swirl+ Drum that helps detergent penetration and rinsing to enable fast and efficient washing, while the newly incorporated Booster Heat Exchanger delivers drying performance using Heat Pump technology.

To promote smarter care, AI Energy Mode via SmartThings[6] helps the 2026 Bespoke AI Laundry Combo consume up to 20% less energy during the wash cycle and up to 10% less energy during the dry cycle when compared to using the same cycle without AI Energy Mode[7]. By using the SmartThings App[8] Australians can also easily monitor energy consumption in real-time, provide an estimated electricity bill, and alert users if the estimated usage exceeds pre-set consumption targets.

Bespoke AI Laundry Combo (WD90H19AHSSA) now available in Australia. Image simulated for illustrative purposes. Cables not shown.

Upgraded AI Wash & Dry + Enables More Precise, Automatic Optimisation

At the core of the all-in-one experience, the 2026 Bespoke AI Laundry Combo integrates AI Wash & Dry +[9], upgrading the intelligence that supports smart optimisation of washing & drying. Using enhanced sensing and AI-based analysis, AI Wash & Dry + uses multiple sensors to optimise performance for each load. It detects the weight to determine the right amount of water and detergent, identifies five fabric types for smaller laundry loads[10] – including Outdoor and Denim – and monitors soil levels in real time to adjust the cycle for better results with less manual input.

The 2026 Bespoke AI Laundry Combo also features Auto Open Door+[11], which not only automatically opens the door, but also activates internal air circulation[12] after wash-only cycles to help prevent laundry left in the drum from developing a musty odour.

A More Advanced Bixby Brings Natural, Conversational Control to the Home

The 2026 Bespoke AI Laundry Combo also features a more advanced Bixby[13] experience. Since 2024, Bixby has enabled Bespoke Combo users to monitor and control connected Samsung devices directly from its AI Home Touchscreen display[14], helping families handle everyday routines across the home. While loading laundry, a user could say, “turn on the TV in the living room” without needing to leave the laundry area.

Now, with improved understanding capabilities, Bixby goes beyond fixed commands to understand natural, conversational requests. For example, users can simply say, “can you wash this before 11pm?” or “start a normal wash, but add an extra rinse,” and Bixby will carry out the request.

Supporting Bespoke AI Combo’s favourite features

The 2026 Bespoke AI Combo is packed with popular Samsung laundry features including Flex Auto Dispense which holds enough detergent and softener for up to 22 loads,[15] BubbleWash and BubbleSoak for efficient cleaning even at low temperatures, and Samsung’s Less Microfiber Laundry cycle which minimises garment agitation to help reduce the amount of microfibers released[16].

Backed by Samsung’s 7-year commitment to software updates on flagship products,[17] the 2026 Bespoke AI Combo will stay up to date with the latest features, performance improvements, system upgrades and enhanced security, keeping it reliable, valuable and future-ready for years to come. The 2026 model is protected by Knox technology to keep data safe and has received the highest Diamond level IoT Rating[18] by UL Solutions[19], while being supported by Home Appliance Remote Management (HRM)[20] enables remote troubleshooting to resolve problems without a service visit. The culmination of these features enables Australians to experience less downtime and long-lasting reliability from Samsung.

Availability

The 2026 Bespoke AI Laundry Combo is currently available via the Samsung online store and leading retailers nationwide with an RRP $4,999.

For more information on Samsung’s Bespoke AI Laundry solutions, visit https://www.samsung.com/au/washers-and-dryers

[1] 10 star energy rating only applies to drying performance of the appliance. Washer component has a 4.5 star rating.

[2] Based on internal testing and verified by Intertek for the cycle time was measured when drying a DOE (50% cotton / 50% polyester) 3kgload (based on bone dry) with a Super Speed cycle on model WD90H**AHS. Test conditions include Super Speed cycle, wash temp. set to Cold, rinse set to 1, spin set to Extra High, dryness level set to Normal, room temp. of 23℃, and tap water temp. of 15℃. Results may vary depending on actual usage environment and load contents. Report No.: 260100014SEL-001, dated 10 February 2026.

[3] Features are compared to 2024 Bespoke AI Heat Pump Combo

[4] Australian living insights conducted by Pure Profile, commissioned by Samsung Australia, February 2026. N=1,001

[5] Based on internal testing and verified by Intertek for the cycle time was measured when drying a DOE (50% cotton / 50% polyester) 3 kg load (based on bone dry) with a Super Speed cycle on model WD90H***AHS.

Test conditions include Super Speed cycle, wash temp. set to Cold, rinse set to 1, spin set to Extra High, dryness level set to Normal, room temp. of 23℃, and tap water temp. of 15℃. Results may vary depending on actual usage environment and load contents. Report No.: 260100014SEL-001, dated 10 February 2026.

[6] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[7] Tested by Vipac on the WD90H19AHS Samsung Bespoke AI Laundry Combo comparing results with AI Energy Mode turned on (Wash –Avg0.33914kWh / Dry –Avg1.3782kWh) and off (Wash -Avg0.44799kWh / Dry –Avg1.5503kWh). Washer: Tested with 4.6kg dry load on the Cotton cycle at 40°C. Report No: 30W-26-0043 -TRP -138077-0, dated 2 April 2026. Dryer: Tested with 8.8kg wet load on the Super Speed cycle. Report No: 30W-26-0045 -TRP -137620-0, dated 1 April 2026. Actual energy saving may vary, depending on variables including the wash and/or dry cycle, type of detergent and laundry materials.

[8] Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[9] AI Wash & Dry +’s detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy.

[10] Based on AI-based algorithm and internal testing using the AI Wash & Dry + cycle on an IEC 3kg load. A turbidity sensor operates for all weights, while fabric sensing operates for 3kg and under. Actual results may vary depending on individual use. Fabric sensing uses an AI algorithm and is activated only when AI Wash & Dry+ cycle is selected. It senses 5 fabric types (Normal, Delicates, Towels, denim, outdoor) for loads up to 3 kg. Mixed fabrics may reduce detection accuracy. Actual results may vary depending on individual use. To prevent wear, wash like fabrics together.

[11] Auto Open Door+ automatically opens the door and blows air to help remove moisture inside the drum more quickly. The default setting for Auto Open Door is ‘Open immediately’. This also can be changed in Settings > Washer > Auto Open Door to “Open 5 mins later”

[12] Auto Open Door+’s airflow operates only after a wash-only cycle is completed. The default setting for the airflow is Off, and this can be changed in Settings > Washer > Auto Open Door.

[13] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on country. Bixby recognizes selected languages and certain accents/dialects. The user interface may change and differ by device. The availability of Bixby features and content providers may vary depending on the country/carrier/language/device model/OS version. A Samsung account log-in and data network connection (Wi-Fi or data network) are required.

[14] Applicable only to Samsung devices connected via the SmartThings app, available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.

[15] Expected number of loads: Detergent compartment can hold detergent for up to 22 loads. Flex compartment can hold one of the following: softener for up to 30 loads, general detergent for up to 19 loads or specialty detergent for up to 36 loads.

[16] In comparison to washing when using other wash cycles. Results may vary depending on the actual clothes and usage conditions.

[17] Available on smart home appliances that are equipped with a Wi-Fi module, released in 2024 and later. It may not be available if the hardware, such as the memory and chip performance, is not supported. Additionally, this support is applicable only for flagship products.

[18] There are 5 grades of UL Verified IoTSecurity Rating ranging from Bronze, Silver, Gold, Platinum to Diamond, with each level signifying increasing resistance to hacking and enhanced levels of security for smart home appliances.

[19] UL Solutions is a global leader in applied safety science and delivers product testing, inspection, and certification services.

[20] Includes both fault and non-fault diagnosis. The fault diagnosis is based on an error code on the product while the non-fault diagnosis is a perceived defect that occurs as a usability issue without generating an error code. Certain issues can be detected by AI based on the operational data, regardless of whether it generates an error code or not. Requires the SmartThings App, which is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are also required.

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Key Takeaways

Here are concise takeaways from the meeting notes:

– Event overview: Samsung held the Australian Visual Display Tech Summit in Sydney (May 14–15, 2026) to showcase its 2026 AI-powered TV lineup and an early look at the Odyssey gaming lineup ahead of global release. The event featured hands-on demos emphasizing AI-driven picture quality, viewing experiences, and display performance across Micro RGB, OLED, and Odyssey displays.

– Market positioning: Samsung reaffirmed its leadership in the global TV market, noting 20 consecutive years as market leader (per Omdia Feb 2026 data).

– Micro RGB emphasis:
– New Micro RGB TV lineup highlighted, led by 75-inch R95H and R85H models; targeted at premium home viewing with hyper-realistic color, deep contrast, and immersive picture quality.
– Range expansion: Micro RGB sizes to 55–115 inches to broaden market reach.
– Key technologies: Micro RGB AI Engine Pro for real-time color and contrast optimization; BT.2020 color gamut ≥100%; Glare Free technology to reduce reflections; features like Micro RGB Precision Color 100 and Vision AI Companion (VAC) for enhanced picture and personalized viewing.

– OLED innovations:
– OLED S95H flagship: brighter OLED performance, advanced HDR processing, FloatLayer Design for a lighter, gallery-style appearance; supports Art Mode and Samsung Art Store for décor integration.
– AI-centric features: Vision AI Companion, AI Upscaling Pro (improves low-res content), AI Soccer Mode Pro (tunes picture/sound for soccer), AI Sound Controller Pro (voice/music/sound effects control).
– HDR10+ Advanced for improved brightness control and tone mapping; Glare-Free certification to minimize reflections.
– Overall objective: blend superior picture quality with AI-driven personalization and aesthetically flexible design.

– UX and content features:
– VAC and AI features aim to make the screen more natural to interact with and to surface relevant content.
– Availability and performance of AI features may vary by content type, source, and model; some features require specific conditions (e.g., AI Soccer Mode only when content is played through the TV).

– Product design and positioning:
– FloatLayer Design and Art Mode position TVs as both performance devices and home décor.
– The 2026 lineup targets a broader range of products and price points to cover home entertainment, gaming, and productivity use cases.

– Actionable next steps:
– Monitor ongoing coverage and reviews of Micro RGB and OLED S95H for real-world performance validation.
– Prepare internal briefing on potential price points and distribution strategy for expanded Micro RGB sizes (55–115 inches).
– Align on global rollout plans for Odyssey gaming lineup, leveraging AI-driven features highlighted at the summit.

– References:
– Primary technologies and claims tied to specific models (R95H, R85H, S95H) and features (AI Engine Pro, VAC, AIUpscaling Pro, AI Soccer Mode Pro, Glare Free, FloaLayer Design, Art Store, HDR10+ Advanced).
– Third-party verifications noted (BT.2020 gamut validation; Glare Free certifications) with dates and certificate numbers.

If you’d like, I can convert these into a one-page executive brief or create a slide-ready summary.

Summary of Samsung Presents AI-Powered Screen Innovations at Australian Visual Display Tech Summit 2026

Samsung Electronics hosted an Australian Visual Display Tech Summit in Sydney on May 14 and 15, offering local media and industry professionals a deeper look at Samsung’s 2026 range of AI-powered TVs and an early look at its 2026 Odyssey line-up ahead of its global rollout.

The Tech Summit offered hands-on demonstrations highlighting how AI enhances picture quality, viewing experiences, and display performance across Samsung’s Micro RGB, OLED, and Odyssey gaming displays.

The technologies showcased at the Tech Summit reflect Samsung’s long-standing leadership in the category, with the company ranking as the global TV market leader for 20 consecutive years.[1]

Media and industry professionals experience Samsung’s 2026 AI display innovations firsthand. Cables not shown.

Micro RGB for Premium Home Viewing

A key focus of the event was Samsung’s new Micro RGB TV lineup, led by the flagship 75-inch R95H and Micro RGB R85H models. Designed for premium home viewing, the line-up delivers hyper-realistic and precise colour, deep contrast, and an immersive picture quality.

Samsung demonstrates the 75-inch Micro RGB TV (R95H) during a side-by-side picture quality comparison with Samsung Neo QLED QN90F.

Samsung is also expanding Micro RGB technology with screen sizes ranging from 55 to 115 inches, bringing its core strengths — including rich colour, sharp contrast, and refined local dimming — to more home environments.

Powered by the Micro RGB AI Engine Pro[2], Samsung’s latest Micro RGB TVs optimise colour and contrast in real time for near life-like detail. The lineup is also certified for a ≥100% BT.2020 colour gamut ratio[3] and includes certified Glare Free technology[4] to reduce reflections for a clearer viewing experience[5]. Features such as Micro RGB Precision Color 100[6] and Vision AI Companion (VAC)[7] further enhance picture quality and personalised viewing.

OLED Innovation Powered by AI

Samsung’s 2026 OLED lineup combines immersive picture quality, refined design, and intelligent features to elevate the viewing experience. Leading the lineup is the OLED S95H, which delivers brighter OLED performance, advanced HDR processing, and a premium FloatLayer Design that stands out even when the screen is off.

VAC brings AI to the center of the screen experience, offering a more natural way to interact with the TV and discover relevant content. Additional Samsung AI features further expand the OLED experience beyond picture quality.

AI Upscaling Pro[8] improves low-resolution content by enhancing clarity, depth and contrast, while AI Soccer Mode Pro[9] can optimise picture and sound for soccer and AI Sound Controller Pro[10] gives viewers greater control over voice, music and sound effects.

HDR10+ Advanced technology delivers more precise brightness control, improved tone mapping and a more dynamic picture[11]. Combined with certified Glare-Free[12] technology that minimises reflections, the OLED S95H maintains exceptional contrast and sharpness, even in bright spaces.

The OLED S95H also features Samsung’s new FloatLayer Design for a lighter, gallery-inspired look. Art Mode and Samsung Art Store[13] allow the TV to function as both a screen and a piece of home décor.

Samsung presents its latest OLED innovations, including improvements in brightness, HDR performance and AI-based features.

Shaping the Next Era of Screens

“Samsung’s 2026 display lineup combines the features consumers value most in TVs and monitors, including stunning picture quality, thoughtful design and AI features that make screens more personal and intuitive,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Across the lineup, Samsung is delivering a more complete screen experience for how people watch, play and work every day.”

With its 2026 portfolio, Samsung is expanding advanced screen technologies and AI features across a broader range of products and price points. From home entertainment and gaming to everyday productivity, the lineup reflects a future in which screens are smarter, sharper and more personalised than ever.

For more information about Samsung’s 2026 Visual Display line-up, visit www.samsung.com/au

[1] Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[3] VDE Testing and Certification Institute has tested and positively evaluated that Series R95H has a picture quality for Micro RGB Colour gamut ratio of BT.2020 (CIE u`,v` ≥ 100%).Test Report 331701-TL6-, valid until 8 July 2026.

[4] The R95H has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026.

[5] Available on the Micro RGB R95H model only.

[6] VDE Testing and Certification Institute has tested and positively evaluated that Series R95H has a picture quality for Micro RGB Colour gamut ratio of BT.2020 (CIE u`,v` ≥ 100%).Test Report 331701-TL6-, valid until 8 July 2026.

[7] Based on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Not all accents, dialects, and expressions are recognised. Availability of features may vary. Available on 2025 Q7F and above, and 2026 TVs

[8] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[9] AI Soccer Mode sound optimisation only available when audio is played directly through the TV, not through a separate sound device. Turn off AI Mode to use this feature. AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use.

[10] Availability and performance will vary according to several factors including source content and application in use. Not all accents, dialects and expressions may be recognised by voice command.

[11] Compared to HDR10+.  Viewing experience may vary according to types of content and format.

[12] The S95H has been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number:  V166045 – Exp. 31/12/2026

[13] Stream complimentary curated art or additional artworks available via subscription. Internet connection required.

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