Key Takeaways

Here are clear takeaways from the meeting notes:

– Samsung partners with MUNCH Museum to bring 37 Edvard Munch masterpieces, including The Scream, The Dance of Life, and Melancholy, to Samsung Art Store. Also features rarely seen works from MUNCH’s archives.
– The collection will be exclusive to Samsung Art Store on the Art TV lineup, enabling millions of global users to view Munch’s works at home.
– The collaboration highlights Samsung’s strategy to blend premium display technology with cultural content, elevating the TV into a home art display device.
– Key quote: Tommy Nilsson (Samsung Nordics) emphasizes making world-class art accessible globally via Samsung Art Store.
– MUNCH’s director Tone Hansen views this as extending access to Edvard Munch’s art beyond Oslo, leveraging Samsung’s reach and Art TV technology.
– The collection includes both famous masterpieces and rarely seen archival pieces, offering an intimate view of Munch’s private world; many archival pieces require controlled environments and cannot be publicly displayed in the museum.
– Availability details:
– World-wide access to MUNCH artworks on Samsung Art Store begins June 1, 2026.
– Art Store now features over 5,000 artworks, expanding with MUNCH.
– Technical compatibility:
– Compatible models include 2025 lineups (Neo QLED 8K/4K, The Frame, The Frame Pro, Q8F, Q7F) and 2026 models (Micro RGB, OLED S95H, Neo QLED, Mini LED, The MovingStyle, The Frame, The Frame Pro). Availability may vary by model, market, and subscription status.
– Visual content preview includes illustrative images of Munch works displayed on The Frame Pro, The Sun (1912), The Scream (1910), Two People at Table (1936-1942), Kissing Couples in the Park (1904).
– Action item: Prepare communications and marketing materials highlighting the collaboration, exclusive access, and the availability window starting June 1, 2026.
– Follow-up: Confirm regional availability and any subscription requirements for Samsung Art Store access; verify catalog depth (which 37 works are included) and any limitations on display durations or resolutions.

---

Summary of Samsung and MUNCH Museum Bring Rarely Seen Masterpieces to Samsung Art Store

 

Samsung Electronics Co., Ltd. today announced a new collaboration with MUNCH to add iconic artworks by Edvard Munch to Samsung Art Store. The digital collection makes 37 masterpieces such as “The Scream,” “The Dance of Life” and “Melancholy” — as well as several rare works from the museum’s collection — available to millions of users around the world.

 

“Samsung creates products that inspire people and help them express themselves through design and culture,” said Tommy Nilsson, TV & Audio Director at Samsung Nordics. “With Samsung Art Store, we make world-class art available to millions of people, and through this collaboration with MUNCH, we are bringing an important part of European artistic heritage into people’s homes.”

 

Samsung Art Store Opens Up MUNCH Archives

 

 

Alongside Munch’s iconic masterpieces, the collection offers a more intimate view of Edvard Munch’s artistry with rarely seen works such as “Garden with Trees” and “Two People at Table.” These works are part of a collection of treasures preserved in the museum’s archives, many of which must be kept in carefully controlled environments to protect them from further deterioration. Their condition makes them too vulnerable for public display, even at the museum in Oslo.

 

“This collaboration is an exciting opportunity to share Edvard Munch’s art with audiences beyond the museum’s walls in Oslo,” said Tone Hansen, Director of MUNCH. “Through Samsung’s global reach and Art TV technology, we can make Munch’s work more accessible to people around the world, and we are incredibly honored to collaborate with Samsung on this meaningful initiative.”

 

The collection will be exclusively available on Samsung’s Art TV lineup through Samsung Art Store, providing users with a close look at Munch’s private world by allowing them to explore and display the artist’s hidden gems at home.

 

Where Technology Meets Fine Art

 

Samsung is redefining the role of the TV in the home by merging premium display technology with elegant designs that blend naturally with interior. As Samsung Art Store expands across the Art TV lineup, which includes The Frame and The Frame Pro, OLED S95H, Neo QLED and Micro RGB,[1] the company is connecting everyday interiors with curated artwork from leading museums, galleries, and artists.

 

 

Through Samsung Art Store, users can access more than 5,000 artworks from renowned artists and institutions, now including works from MUNCH. Each piece is faithfully reproduced in high quality, allowing people around the world to enjoy art as part of everyday life.

 

The artworks selected from MUNCH will be available worldwide on Samsung Art Store starting June 1, 2026.

 

[1] Compatible 2025 models include Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, Q8F, Q7F. Compatible 2026 models include Micro RGB, OLED S95H, Neo QLED, Mini LED, The MovingStyle, The Frame and The Frame Pro. Availability of Samsung Art Store may vary by model, market and subscription status.

from Samsung Newsroom Australia https://ift.tt/1GJeW6f
via IFTTT