Here are clear takeaways from the meeting notes about Samsung at Gamescom 2026:
– Event participation
– Samsung will showcase its full-stack gaming vision at Gamescom 2026 in Cologne, Germany (Aug 26–30).
– Theme: “Games Spark Excitement for the Future” with the hashtag #PlaySamsung.
– Key products and experiences at the booth
– Odyssey G8: Samsung’s first 6K gaming monitor with Dual Mode (6K at 165 Hz and 3K at 330 Hz), G-SYNC Compatible, and AMD FreeSync support. Designed to reduce screen distortion and stuttering for enhanced picture quality and immersion.
– 9100 PRO: High-performance 4TB NVMe SSD for next-generation gaming.
– Galaxy Z Fold8 Ultra: Flagship mobile device aimed at elevating mobile gaming experiences.
– Additional experiences: Gaming across multiple platforms via Samsung Gaming Hub; Nintendo-like cosplay runway themed around Samsung product experiences; open-world Pearl Abyss Crimson Desert demonstrated on the Odyssey G8 with HDR10+ GAMING.
– Featured games and experiences
– Sonic series playable at the booth.
– Pearl Abyss Crimson Desert demonstrated on the Odyssey G8 6K display with HDR10+ GAMING.
– World Finals of the #PlayGalaxy Cup on Aug 27–28, including a PUBG Mobile special three-player match and a 10-team tournament from regional qualifiers (NA, LATAM, Europe, SEA, SW Asia).
– Tournament specifics
– #PlayGalaxy Cup World Finals: Global Galaxy smartphone gaming tournament.
– Format: Opening three-player PUBG Mobile match; 10 teams from five regions compete for the championship.
– Technical notes and disclaimers
– Monitor refresh rate may vary depending on game content and input source.
– G-Sync Compatible and AMD FreeSync features require compatible NVIDIA/AMD GPUs respectively.
– Miscellaneous
– The event emphasizes cross-platform gaming experiences across mobile, PC, and console via Samsung Gaming Hub.
– Visuals and marketing materials include a Sonic-focused lineup and cosplay elements to enhance visitor engagement.
– Action items / next steps (planning considerations)
– Confirm logistics for booth setup and on-site experiences (Odyssey G8 demos, 9100 PRO displays, Galaxy Z Fold8 Ultra demos, Crimson Desert demo).
– Prepare and brief staff for the #PlayGalaxy Cup World Finals schedule, teams, and influencer appearances.
– Coordinate compatibility messaging for G-Sync Compatible and FreeSync features with expected hardware partners.
– Plan promotional content highlighting “#PlaySamsung” across social channels during Gamescom.
If you’d like, I can convert these into a concise executive slide or a one-page briefing for stakeholders.
Summary of Samsung to Showcase Latest Gaming Innovations at Gamescom 2026
Samsung Electronics Co., Ltd. today announced its participation at Gamescom 2026, taking place at Koelnmesse in Cologne, Germany, from Aug. 26-30. There, the company will showcase its full-stack gaming vision that seamlessly connects various gaming platforms.
As the world’s largest gaming event, Gamescom features approximately 1,500 software, hardware, and game content companies. The event attracted 360,000 visitors last year, and this year, it is convening under the theme, “Games Spark Excitement for the Future.”
Under the slogan “#PlaySamsung,” Samsung will showcase a range of products packed with innovative features and offer visitors the chance to experience innovative gaming across mobile, PC, and console platforms. Samsung Gaming Hub. At the company’s exhibition booth, visitors can experience games across a variety of platforms through its key new products: Odyssey G8, Samsung’s first 6K gaming monitor; 9100 PRO, a high-performance SSD built for next-generation gaming; and Galaxy Z Fold8 Ultra, the flagship mobile device that takes mobile gaming to the next level.
Notably, the Odyssey G8, launched in June 2026, provides an optimal gaming experience with its Dual Mode to effortlessly toggle between an ultra-high resolution 6K mode at 165 Hz and an ultra-fast 3K mode at 330 Hz, depending on the game genre[1]. The monitor is G-SYNC Compatible and supports AMD FreeSync Premium[2], minimising screen distortion and stuttering even in graphically demanding games, allowing users to experience enhanced picture quality and immersive gameplay.
Throughout the event, the company’s booth will offer a diverse lineup, including matches featuring popular game titles such as the Sonic series, as well as a cosplay runway themed around Samsung’s product experiences. Visitors also can experience Pearl Abyss’s open-world action-adventure game Crimson Desert on the Odyssey G8’s 6K display with HDR10+ GAMING features.
On Aug. 27-28, Samsung will host the World Finals of the #PlayGalaxy Cup, a global tournament league where players can experience the innovative gaming performance of Galaxy smartphones. This event will kick off with a three-player special match in PUBG Mobile between popular global video game influencers. Ten teams that advanced through five regional qualifiers in North America, Latin America, Europe, Southeast Asia, and Southwest Asia will compete for the championship.
[1] Refresh rate may vary based on the supported game content and the performance of the input source.
[2] G-Sync Compatible and AMD FreeSync are available only when compatible NVIDIA and AMD graphics cards are used, respectively.
Here are the key takeaways from the Samsung press release/newsroom notes:
– Consumer trend: 84% of Australians prioritize smartphone size and portability. There is growing demand for devices that combine portability with premium performance.
– Product lineup announced (Unpacked in London, July 22, 2026):
– Smartphones: Galaxy Z Fold8, Galaxy Z Fold8 Ultra, Galaxy Z Flip8
– Smartwatches: Galaxy Watch9, Galaxy Watch Ultra2
– Messaging: Emphasize AI-powered health insights and wellness features across wearables
– Pre-order momentum: With two days left in the pre-order period, the Galaxy Z series is on track for its strongest pre-order result to date, led by strong interest in Galaxy Z Fold8. Pre-orders run until 11:59 PM AEST, Thursday, August 13.
– Foldable strategy and positioning:
– Galaxy Z Fold8 introduces a passport-sized form factor intended to transform content consumption and support seamless portrait/landscape transitions.
– Galaxy Z Fold8 Ultra emphasizes productivity, long-lasting battery, fast charging, and a 200 MP main camera to support mobile work and lifestyle needs.
– Galaxy Z Flip8 marketed as the thinnest and lightest Flip device to date (approx. 180g, 6.1 mm unfolded) for pocketability without compromising performance.
– Wearables strategy and positioning:
– Wearables expansion with two distinct smartwatch experiences: Galaxy Watch9 and Galaxy Watch Ultra2.
– Galaxy Watch9 is positioned as an everyday wellness companion with improved comfort, AI-powered health insights.
– Galaxy Watch Ultra2 targets adventurers and performance-focused users, featuring brighter display and largest battery among Galaxy Watches, plus specialized sports tracking.
– Both watches leverage Samsung Health and Galaxy AI for proactive health monitoring and personalized insights.
– Health and wellness emphasis: Australians are increasingly focused on proactive health management; watches offer meaningful health insights beyond basic data.
– Market and audience data:
– Findings derive from Pureprofile (July 7–11, 2026) with 1,017 Australians; supplementary data from Kantar Singapore (326 Australians, July 15–19, 2026).
– 85% of Australians regularly or occasionally exercise.
– Availability and limitations:
– Availability and features may vary by market, model, and paired smartphone.
– AI features: Galaxy AI basic features are free; some features may be paid in future updates or per third-party terms.
– Battery life, camera performance, brightness specs, and other capabilities are subject to environmental factors and usage conditions.
– Messaging and resources:
– Official information and product details available at samsung.com/au/smartphones and samsung.com/au/watches.
– Social engagement: #FoldOrFlip; @samsungau.
– Next steps for internal use:
– Monitor pre-order campaign performance through August 13.
– Align marketing collateral to emphasize portability, AI health insights, and the dual-track wearables strategy (everyday wellness vs. performance/adventure).
– Prepare note on regional availability variances and AI feature pricing/terms for different markets.
Summary of 84% of Australians Prioritise Smartphone Size and Portability. Samsung Responds with its New Foldable Range, Including Galaxy Z Fold8, Galaxy Z Fold8 Ultra, Galaxy Z Flip8 and two new Watches, Galaxy Watch9 and Galaxy Watch Ultra2
Samsung Electronics Australia says demand is growing for devices that combine portability with premium performance, as Australians increasingly seek technology that fits seamlessly into their lifestyles. First announced at Unpacked in London on 22 July, 2026, Galaxy Z Fold8, Galaxy Z Fold8 Ultra, Galaxy Z Flip8 smartphones and Galaxy Watch9 and Galaxy Watch Ultra2[1] smartwatches have been designed to empower Australians to live life their way, delivering a balance of productivity, entertainment, convenience and wellness.
With only two days left of the pre-order period remaining, the latest Galaxy Z series is on track to achieve its most successful pre-order result to date, driven by an overwhelmingly positive response to the brand new Galaxy Z Fold8. Australians can continue to pre-order the new Galaxy devices until 11:59PM AEST Thursday, 13 August, giving consumers the opportunity to secure technology designed to adapt to their individual lifestyles before general availability.
Amongst those who said they would buy a Foldable from Samsung, 65% said they would do so because they felt Samsung is a trusted brand [2] . After pioneering the foldable smartphones category almost a decade ago and leading the foldables category through eight generations of innovation, Samsung’s latest Galaxy Z series represents its most complete foldable lineup yet, giving Australians a choice of devices tailored to different lifestyles and priorities.
According to Samsung research, 84% of Australians say size, portability and the ability to fit inside a pocket, purse or wallet are among the most important factors when choosing a smartphone[3]. As Australian consumers increasingly look for devices that are easier to carry without compromising capability, foldable phones are reshaping expectations around smartphone design.
Samsung’s new Galaxy Z Fold8 introduces a first-of-its-kind passport-sized form factor to the Australian market, designed to transform the way users consume content. With smartphone entertainment and content consumption continuing to grow, the unique design enables a seamless transition between portrait and landscape experiences, creating a more immersive way to stream, browse, game and connect.
For Australians seeking flagship-level performance, the Galaxy Z Fold8 Ultra brings together advanced hardware and Galaxy AI[4] in a foldable design optimised for productivity, highlighting how the next generation of foldable smartphones can help users work, create and multitask more efficiently. Featuring a long-lasting battery[5], ultra-fast charging as well as a 200 megapixel main camera[6], the same resolution as the Samsung Galaxy S26 Ultra released earlier this year, the Galaxy Z Fold8 Ultra has been designed to support increasingly mobile work and personal lifestyles.
Meanwhile, Galaxy Z Flip8, Samsung’s thinnest and lightest Flip device yet at just 180g[7] and 6.1 mm (unfolded), delivers convenience and flexibility for Australians prioritising pocketability without sacrificing performance when choosing their next smartphone.
Nathan Rigger, Head of Product, Mobile eXperience at Samsung Electronics Australia, said: “We know smartphone users aren’t one-size-fits-all, which is why we’ve built our best and most complete foldable lineup to date. The Galaxy Z series brings together breakthrough design, powerful performance and personalised AI experiences, empowering Australians to find the foldable that best meets their needs.”
“The Galaxy Z Fold8 represents a new chapter for foldables, and it is the first of its kind in Australia. With more Australians claiming size and portability as an important smartphone purchase driver, we are excited to introduce a new foldable standard, a device that reimagines smartphone design and redefines content consumption.”
Beyond smartphones, Australians are increasingly turning to wearable technology and smartwatch health tracking to help manage their health and wellbeing. With 85% of Australians regularly or occasionally participating in some type of exercise[8], the company has expanded its wearable portfolio with two distinct smartwatch experiences.
Kylie Mason, Head of Wearables, Mobile eXperience at Samsung Electronics Australia, said: “As Australians become more focused on proactive health management, demand is growing for smartwatches that deliver meaningful health insights, not just data. Galaxy Watch9 and Galaxy Watch Ultra2 combine AI-powered health tracking, fitness monitoring and personalised wellness guidance to help Australians better understand their body and make more informed decisions about their wellbeing.”
“From everyday wellness to extreme adventures, we’ve designed our latest Galaxy Watches to meet Australians wherever they are on their health journey, while delivering the comfort, performance and reliability they expect from a premium smartwatch.”
The Galaxy Watch9 is designed as an everyday wellness companion, combining enhanced comfort, powerful performance, and AI-powered health insights to help Australians better understand their daily wellbeing. The Galaxy Watch Ultra2, Samsung’s most powerful smartwatch yet, has been built for adventurers and performance-focused users, offering specialised sports tracking, Samsung’s brightest display[9] and largest battery[10] in a Galaxy Watch.
Powered by Samsung Health[11] and Galaxy AI[12], both devices provide proactive health monitoring and personalised insights, helping Australians take a more holistic approach to wellness. Together, Galaxy Watch9 and Galaxy Watch Ultra2 offer Australians a choice between an everyday wellness companion and a performance-focused fitness smartwatch designed for more demanding adventures.
Findings are based on research conducted by Pureprofile on behalf of Samsung Electronics Australia from 7-11 July 2026 among a nationally representative sample of 1,017 Australians. Additional findings are based on research conducted by Kantar Singapore on behalf of Samsung Electronics with 326 Australians between 15 and 19 July 2026.
[1] Availability and features may vary depending on market, model and the smartphone paired. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.
[2] Source: N=326 Australians aged over 18years Conducted by Kantar Singapore for Samsung
[3] Samsung research conducted between July 7 2026 and July 11 2026 by PureProfile on behalf of Samsung Electronics Australia on a sample of 1017 Australians.
[4] Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those listed under “Advanced Intelligence” in the current Samsung T&C’s. For details visit www.samsung.com/au/.
[5] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged, and many other factors.
[6] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving
[8] Samsung research conducted between July 7 2026 and July 11 2026 by PureProfile on behalf of Samsung Electronics Australia on a sample of 1017 Australians.
[9] Based on market research of globally released smartwatches as of June 2026. The 5,000-nit specification refers to the localised peak brightness achieved under high ambient light and full-screen brightness may differ. Actual brightness may vary or be limited depending on environmental factors, device temperature and usage conditions.
[10] Galaxy Watch Ultra2 has an 800mAh capacity battery and Galaxy Watch Ultra (2025) has a 590mAh capacity battery.
[11] Samsung Health, Galaxy Watch9 and Galaxy Watch Ultra2 are not medical/therapeutic devices. It is solely intended for fitness and wellness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease; or for the prevention or control of conception or pregnancy. Samsung recommends that you consult with your doctor or physician before participating in any exercise program. Must be paired with a compatible Galaxy smartphone.
[12] Basic Samsung Galaxy AI features are free. Future releases may be offered on a paid basis. Different terms may apply for third party AI features.
Here are the key takeaways from the Samsung Newsroom notes about HDR10+ ADVANCED on Prime Video:
– Prime Video will be the first streaming service to offer HDR10+ ADVANCED globally, starting August 2026, on supported titles.
– Availability begins on Samsung’s 2026 TV lineup, with initial models including R95H, S95H, S90H, R85H, S85H, LS03HW, LS03H, and QN80H.
– HDR10+ ADVANCED introduces Enhanced Overall Brightness and AI-driven tone mapping to deliver brighter, more precise HDR and preserved shadow detail, plus Intelligent Motion Smoothing for smoother motion on fast-paced content.
– Enhanced Overall Brightness uses statistical metadata to maximize brightness across the full tonal range; AI-driven tone mapping preserves detail in dark scenes while increasing brightness for sports/action.
– Intelligent Motion Smoothing uses scene-by-scene metadata to adjust motion processing, maintaining a cinematic feel for cinema content and smooth motion for sports and action.
– The collaboration builds on the original HDR10+ launch with Prime Video dating back to 2017; HDR10+ has grown to 183 adopter companies and over 22,000 certified products.
– HDR10+ ADVANCED will be integrated into Samsung’s product lineup starting with 2026 TV models and will expand to more products as the HDR10+ ecosystem grows.
– Filmmaker Mode disables HDR10+ ADVANCED (not supported when Filmmaker Mode is on).
– Additional resources and references:
– HDR10+ ADVANCED information: hdr10plus.org/advanced
– Prime Video HDR10+ availability FAQ: hdr10plus.org/hdr10_faq/how-much-hdr10-content-is-available-on-amazon-prime-video
– Samsung TV lineup details: samsung.com/au/tvs
– Notable caveats:
– Real-world viewing experience may vary by content type and format.
– Initial rollout is limited to specific TV models listed above; broader device support to come later.
Summary of Samsung Launches HDR10+ ADVANCED Streaming Experience on Prime Video
Samsung Electronics Co., Ltd. today announced that Prime Video will be the first streaming service to offer HDR10+ ADVANCED[1] on supported titles globally beginning August 2026, with the service being first available on select TVs in Samsung’s 2026 TV lineup[2]. The next-generation High Dynamic Range (HDR) standard – designed to deliver brighter, more immersive picture quality for supported movies and shows3 – brings the benefits of Enhanced Overall Brightness and Intelligent Motion Smoothing to streaming viewers for the first time.
Amazon Prime Video shown on the Samsung Neo QLED QN70H. Image simulated for illustrative purposes. Cables not shown
“As home viewing options become more diverse, users are prioritising elite viewing standards and greater levels of immersion,” said Taeyong Son, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “By collaborating with Prime Video, we are bringing HDR10+ ADVANCED to home entertainment systems for the first time, we are elevating the home viewing experience all over the world.”
HDR10+ ADVANCED is the next evolution of the HDR10+ standard and is specifically designed to empower today’s advanced televisions which have achieved ever larger screen sizes up to 115-inches, higher peak brightness, and greater colour depth than their predecessors, while satisfying the requirements of leading content distribution services. The standard preserves the creator’s intent across compatible displays while delivering a more dynamic, lifelike viewing experience for supported content.
It also introduces two powerful capabilities for customers. Enhanced Overall Brightness uses statistical metadata to make fuller use of today’s premium TV brightness capabilities, delivering brighter, more precise HDR across the full tonal range3. Additionally, AI-driven tone mapping preserves shadow detail in darker scenes and delivers the heightened brightness that sports and action content demands[3].
Meanwhile, Intelligent Motion Smoothing utilises scene-by-scene metadata to allow compatible displays to dynamically adjust motion processing, preserving the cinematic feel of film content while delivering smooth, natural motion for sports, action and other fast-moving scenes.
“At Prime Video, we’re dedicated to providing the best possible viewing experience, and HDR10+ ADVANCED represents a meaningful step forward for our customers,” said BA Winston, Vice President of Technology at Prime Video. “With Enhanced Overall Brightness and Intelligent Motion Smoothing, the picture quality adapts to bring out the best details in every scene, and we’re excited to deliver richer, more dynamic visuals on the titles our Prime Video customers love on supported devices.”
The collaboration builds on the successful launch of HDR10+ on Prime Video in December 2017, when Prime Video became the first streaming service provider to offer HDR10+ to customers. The launch made Prime Video’s entire HDR library available in HDR10+ on Samsung’s 2017 UHD TV lineup, using dynamic metadata to deliver enhanced contrast and colour. Since that launch, the HDR10+ standard has grown to encompass 183 adopter companies and more than 22,000 certified products[4].
HDR10+ ADVANCED will be integrated into Samsung’s product lineup starting with 2026 TV models, with support planned for future products as the HDR10+ ecosystem continues to grow. The rollout builds on Samsung’s 20-year leadership in the global TV market[5], reflecting the company’s continued commitment to advancing display technology and bringing premium viewing experiences to consumers worldwide.[6]
For more information on Samsung TVs, please visit www.samsung.com/au. For more information about HDR10+ ADVANCED, please visit hdr10plus.org/advanced.
[1] HDR10+ ADVANCED is not supported when Filmmaker Mode is enabled.
[2] HDR10+ ADVANCED will be available on the following models: R95H, S95H, S90H, R85H, S85H, LS03HW, LS03H, and QN80H.
[3] Compared to HDR10+. Viewing experience may vary according to types of content and format.
[5] Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.
[6] Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. Results are not an endorsement of Samsung.
Here are clear takeaways from the meeting notes about Samsung SmartThings and the Virtual Home concept:
– Core message: A SmartThings-connected home is simpler to set up and can meaningfully simplify daily life, with practical, everyday benefits.
– Quick-start adoption: Many Samsung appliances include a SmartThings QR code for easy setup; scanning and following prompts quickly connects devices to the ecosystem.
– Try-before-you-commit option: Virtual Home is an interactive, browser-based experience to explore SmartThings without downloading an app or connecting devices, helping users understand value before setup.
– Key features highlighted in Virtual Home:
– Home dashboard with sections: Home, Devices, Life, Routines.
– 3D Map View for room-by-room device exploration.
– Life tab focuses on practical benefits like Energy and Pet Care.
– SmartThings Energy provides energy monitoring, costs, and AI Energy Mode savings.
– Practical benefits emphasized:
– Convenience: Control devices (e.g., blinds, HVAC) from a phone while relaxing.
– Energy awareness: Monitor energy use and estimate savings.
– Safety and connection: Family Care enables viewing loved ones’ activity patterns to support peace of mind.
– Examples of everyday improvements:
– Adjusting room temperature and blinds from the sofa.
– Remotely monitoring and staying connected with family members.
– Noting activity patterns to identify unusual behavior.
– Ecosystem scope:
– SmartThings operates in 200+ countries with 3.5M+ users in Australia (as of Aug 6, 2026).
– Large library of compatible devices across partner brands; check compatibility list for specifics.
– Important caveats and prerequisites:
– To use many features (e.g., QR setup, AI Energy Mode, remote care, Life tab data), requires a Wi-Fi connection and a Samsung account.
– Some features are for demonstration purposes or may vary by country/region and device compatibility.
– Third-party devices must be SmartThings compatible for full integration.
– Call to action:
– Explore SmartThings via the official site (https://ift.tt/QyoznER) and the compatible devices page to understand which devices are supported in your region.
– Consider using the Virtual Home first to illustrate benefits to stakeholders or potential customers without initial hardware investments.
If you’d like, I can convert these into a one-page briefing for executives or create a short summary slide with key stats and benefits.
Summary of A SmartThings-Connected Home Is Simpler Than You Think
What can a connected smart home actually do?
That’s a question many people still ask when they hear about smart home technology. Samsung’s SmartThings platform now connects millions of users around the world[1] and supports products from thousands of partner brands[2]. Yet for many people, the idea of a connected home can still feel a little abstract.
Maybe you’re not sure whether your devices are compatible. Maybe setting everything up sounds complicated. Or perhaps you’re wondering whether connecting your appliances will make any meaningful difference in everyday life.
The answer may be simpler than you think.
For many Samsung products, getting started is quick and calm. If a Samsung appliance includes a SmartThings QR code, simply scanning it and following the on-screen instructions will quickly connect the product to the SmartThings ecosystem.[3]
And once connected, a whole new side of the home begins to open up.
The Virtual Home: Try Before You Connect
For people who are still unsure whether a connected home offers long-term value, Samsung offers a way to experience SmartThings before setting up a single device.
The Virtual Home website is an interactive online experience that lets visitors explore a SmartThings-connected home without downloading an app or connecting any products[4]. Accessible through web browsers, Virtual Home offers a glimpse into how SmartThings can help simplify daily life.
Upon entering Virtual Home, visitors are greeted by a SmartThings dashboard featuring Home, Devices, Life, and Routines tabs.[5]
The Home screen provides an overview of a connected household. Users can check the status of devices connected to SmartThings throughout the home, from the air conditioner in the bedroom and the curtains by the window to the robot vacuum in the living room. Then, 3D Map View allows users to navigate the virtual home and explore devices room by room.[6]
It’s a simple way to understand not just what SmartThings is, but what it feels like to use.[7]
The Life tab is designed around these kinds of practical benefits. The tab provides easy access to features and services like Energy,[8] and Pet Care[9]. For example, right at the top is SmartThings Energy, which helps users monitor energy consumption across connected devices, providing visibility into power usage, estimated utility costs and savings generated through AI Energy Mode[10].
Sometimes, a connected home isn’t about controlling devices. It’s about staying connected to the people who matter most. Family Care4 in the Life tab, can help users keep an eye on loved ones from afar by using activity data from connected Samsung appliances and mobile devices.[11]
Within Virtual Home, for example, users can see that “Mum” has started her day normally, while “Father-in-law” has not shown expected activity patterns. In this way, the feature can provide additional peace of mind and encourage users to check in when something seems unusual.
SmartThings: A Home That Helps Out Behind the Scenes
The real value of a connected home often comes from the small conveniences that add up throughout the day.
Imagine relaxing on the sofa on a warm afternoon. Sunlight is streaming through the windows and the room is beginning to heat up. You’d like to close the blinds or lower the air conditioner temperature, but you’re comfortable exactly where you are.
Instead of getting up, SmartThings lets you manage connected devices directly from your compatible phone. With a few taps, your smart blinds can be adjusted and the room temperature can be changed without leaving your seat. These may seem like small moments, but they are exactly where connected experiences can make everyday living feel easier.
Connected Convenience Is Just One QR Code Away
Smart home technology is often discussed in terms of ecosystems, connectivity and platforms. But for most people, the question is much simpler: Will it make my life easier?
SmartThings is built to answer that question with an emphatic “yes,” through practical user experiences that help save time, reduce everyday hassles, and provide greater visibility into the home.
Whether it’s adjusting the temperature from the sofa, checking in on a loved one, or monitoring energy use, the benefits become easier to understand once they’re experienced firsthand.
The washing machine still washes clothes. The dishwasher still cleans dishes. But now, SmartThings simply helps those appliances do more, and do it better. Explore SmartThings to spend less time managing your home and more time living in it.
[1] SmartThings operates in more than 200 countries with over 3.5 million users in Australia as of 6 August 2026. For more information, visit https://www.samsung.com/au/smartthings/
[4] Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit https://ift.tt/zWfe39E for a list of current compatible devices.
[8] The SmartThings App, a Wi-Fi connection and a Samsung account are required to use AI Energy Mode. Feature may vary by country, region or compatible device and the available saving options may vary by region.
[9] The SmartThings App is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
[10] The SmartThings App, a Wi-Fi connection and a Samsung account are required to use AI Energy Mode. Feature may vary by country, region or compatible device and the available saving options may vary by region.
[11] Remote control is available when the caregiver has been set up to remotely control the care recipient’s devices. Availability may vary depending on product, model and region.
Here are the key takeaways from the meeting notes:
– Samsung Australia expands MX channel distribution by partnering with World’s Best Technology (WBT).
– WBT becomes the first Australian distributor to carry Samsung’s complete B2B suite: Mobile, Audio-Visual Display, Home Appliances, and Air Solutions.
– Objective: broaden customer access and enable bespoke integrations for enterprise customers, especially for hospitality, accommodation, aged care, student housing, and construction sectors.
– Strategic rationale: growing demand for enterprise-ready, ecosystem-wide solutions with mobile/tablet core to enable integrated, multi-location deployments.
– Value for WBT: able to design and deliver comprehensive solutions across hardware, software, and connected services through Samsung’s MX portfolio.
– Value for Samsung: expanded distribution reach and scale through WBT’s design, installation, and deployment capabilities.
– Rugged MX portfolio highlights: devices with IP68 and MIL-STD-810H (varies by device) and Samsung Knox security; targeted for harsh work environments.
– Customer use cases: ideal for multi-site deployments requiring coordinated technology ecosystems (e.g., hospitality, accommodation, aged care, student housing, construction).
– Next steps/implications:
– WBT will service Samsung’s MX portfolio exclusively in Australia, consolidating distribution.
– Channel partners can now access end-to-end solutions spanning hardware and software within a single distributor.
– Potential for increased opportunities in enterprise and accommodation verticals through integrated deployments.
Optional follow-ups:
– Confirm device-specific IP68/MIL-STD-810H ratings for each model in the MX line available through WBT.
– Gather case studies or pilot opportunities in target sectors (hospitality, aged care, student housing) to showcase the integrated solution approach.
– Align marketing materials with WBT’s capability in installation and solution deployment to highlight end-to-end offerings.
Summary of Samsung Australia continues its B2B Mobile eXperience distribution expansion, with new partner, World’s Best Technology
Samsung Electronics Australia today announced the expansion of its Mobile eXperience (MX) channel distribution, making its rugged mobile and tablet range available through World’s Best Technology (WBT). The announcement marks the latest phase of Samsung’s local B2B offering expansion, increasing WBT’s existing distribution remit to include Samsung’s MX portfolio. With this expansion, WBT is now the first Australian distributor to have access to Samsung’s complete B2B suite, spanning Mobile, Audio-Visual Display, Home Appliances, and Air Solutions.
Gino Casha, Head of MX B2B at Samsung Electronic Australia said, “There is a growing appetite for custom, enterprise-ready technology products being rolled out as an ecosystem that is fully connected. Specifically, within accommodation scenarios, across various sectors. With this growing demand, diversifying our distribution mix and having mobile or tablet at the core, is critical. By partnering with WBT, we are both growing our network to provide greater customer access, while also offering a bespoke integration option to prospective customers. Through our latest expansion, we are ensuring our MX solutions are considered, given a mobile or tablet has multiple touch points and are critical in controlling and managing an integrated solutions ecosystem.”
With the expansion, Samsung Australia entire enterprise product suite will be available in a sole distribution partner for the first time; and will streamline by enabling WBT’s customers to design and deliver comprehensive solutions, spanning hardware, software, and connected services, more effectively to end customers requiring integrated, multi-product deployments. This aims to be particularly valuable for organisations in hospitality, accommodation, aged care, student housing, and construction, where coordinated technology deployments across multiple locations and property types are essential.
Jaiden Maggs, Sales Director, World’s Best Technology, elaborated: “We’re excited to expand our strategic relationship with Samsung to now encompass full distribution of Samsung’s MX solution portfolio across the Australian channel. Mobile phones and tablets are at the centre of enterprise connectivity, and allow for greater control and synergies. By providing the full ecosystem suite, it strengthens WBT’s ability to deliver integrated technology solutions to our channel partners, enabling Samsung to scale its reach through their established expertise in design, installation, and solution deployment. By combining Samsung’s innovation with our specialist capabilities, we are positioned to unlock new growth opportunities across commercial and accommodation verticals.”
Samsung’s rugged portfolio includes smartphones and tablets designed for various work environments, featuring IP68 ratings and MIL-STD-810H for performance[1], and protected by Samsung Knox built-in security. The partnership with WBT aims to make these solutions more accessible to organisations seeking high-performance, secure and reliable devices integrated with Samsung’s broader B2B ecosystem.
[1] IP68 and MIL-STD-810H ratings vary by device. Please check the specific product prior to purchase to ensure that it meets your requirements. Actual results may vary. Refer to the user manual for further information, including care/use instructions.
Here are concise takeaways from the notes about Samsung’s Louvre Collection in Samsung Art Store:
– Samsung has added 34 new Louvre artworks to Samsung Art Store, bringing the total to 51 masterworks available globally.
– Notable works include Leonardo da Vinci’s Mona Lisa, Eugène Delacroix’s Liberty Leading the People, Paolo Veronese’s The Wedding Feast at Cana, and Ingres’ La Grande Odalisque, with additional pieces by Caravaggio, Jacques-Louis David, Dominique Papety, and Nicolas Poussin.
– The Louvre collection is now globally available on Samsung Art Store, including Australia, with certain regional exceptions in MENA markets.
– Availability is tied to compatible Samsung hardware; 2025 models include Neo QLED 8K/4K, The Frame (and Frame Pro), Q7F; 2026 models include Micro RGB, OLED, Neo QLED, Mini LED, The Frame/Frame Pro, and The Moving Style. Availability may vary by model and region.
– Samsung Art Store provides access to a curated library of up to 5,000 artworks from leading museums and artists, accessible via compatible Samsung TVs and displays.
– The Louvre partnership reinforces Samsung Art Store’s strategy to expand museum partnerships and bring high-caliber artworks into homes.
– Subscriptions are available for enhanced access; an internet connection is required.
– Some model-specific notes:
– Samsung Art Store availability is limited on certain OLED models (S95H globally; S99H in Europe).
– Some regions have exceptions for the Louvre collection in MENA markets.
If you’d like, I can summarize these into a one-page executive brief or distill into action items for a communications or product marketing plan.
Summary of Samsung Announces Addition of Louvre Collection to Samsung Art Store
“Portrait of Lisa Gherardini, wife of Francesco del Giocondo, known as the Mona Lisa or La Gioconda” (1503–1519) by Leonardo da Vinci on The Frame
Samsung Electronics Co., Ltd. today announced that 34 brand new artworks from the Louvre’s collection are joining Samsung Art Store, making a total of 51 masterpieces from one of the world’s most celebrated museums available to Samsung Art Store users worldwide[2]. The collection includes Leonardo da Vinci’s “Mona Lisa,” along with some of the Louvre’s most renowned artworks, offering users unprecedented access to centuries of art through compatible Samsung Art TVs[3].
The collection features some of the Louvre’s most celebrated masterpieces, including Eugène Delacroix’s “Liberty Leading the People,” Paolo Veronese’s “The Wedding Feast at Cana,” and Jean-Auguste-Dominique Ingres’ “La Grande Odalisque”. These iconic works are complemented by paintings from major European masters such as Caravaggio and Jacques-Louis David, alongside distinguished examples of French Neoclassical and Academic painting, including Dominique Papety’s “Greek Women at the Fountain” and Nicolas Poussin’s “Orpheus and Eurydice” — representing a major expansion of Samsung’s curated digital gallery.
“Greek Women at the Fountain” (around 1841) by Dominique Papety on Samsung OLED S95H[4]
“The Louvre represents the very best of French artistic and cultural heritage,” said Guillaume Rault, Vice President of Consumer Electronics at Samsung Electronics France. “We are proud to bring these masterpieces beyond museum walls and into the homes of millions around the world through our Samsung Art TVs.”
This partnership with the Louvre further strengthens Samsung Art Store’s growing portfolio of leading museums and cultural institutions. As one of the world’s most visited museums, the Louvre is home to some of history’s most important artistic treasures, and with Samsung Art Store expanding access to this iconic museum collection, users can discover and display masterpieces on compatible Samsung TVs and displays.
Samsung Art Store offers subscribers access to a curated library of artworks from leading museums and artists worldwide. Available on Samsung Art TVs, the service enables users to discover up to 5,000 artworks and enjoy museum art from the comfort of their home.
The Louvre collection is now available globally through Samsung Art Store, including in Australia.
[1] Stream complimentary curated art or additional artworks available via subscription. Internet connection required.
[2] The Louvre collection is now available globally through Samsung Art Store including Australia. Exceptions include the MENA 18 countries: United Arab Emirates, Bahrain, Algeria, Egypt, Israel, Iraq, Jordan, Kuwait, Lebanon, Libyan Arab Jamahiriya, Morocco, Oman, Pakistan, Qatar, Saudi Arabia, Tunisia, Turkiye, Yemen.
[3] Compatible models may vary by year and region. Compatible 2025 models include Neo QLED 8K, Neo QLED 4K, The Frame, The Frame Pro, and Q7F. Compatible 2026 models include Micro RGB, OLED, Neo QLED, Mini LED, The Frame, The Frame Pro and The Movingstyle. Availability of Samsung Art Store may vary by model. . Subscription and internet connection required.
[4] Samsung Art Store is available only on select OLED models: S95H globally and S99H in Europe.
– Samsung’s Solve for Tomorrow program emphasizes youth innovation and the use of technology to address real-world community issues, building critical thinking and problem-solving skills.
– A global extension theme for 2025 is “Social Change Through Sport & Technology,” encouraging young people to leverage sport-tech for inclusive participation, play, and competition.
– Teams from Southeast Asia & Oceania (SEAO)—specifically Indonesia (Team LABMINO with RunSigh)t and Australia (Ahan Khiani with GamesOn365, formerly TeamUp)—were highlighted as top 10 global Solve for Tomorrow Ambassadors, recognized for meaningful real-world impact.
– The two SEAO teams competed in February against other regional winners and earned ambassador status, qualifying for funding and up to two years of Samsung support to turn prototypes into commercially viable products.
– The Ambassador program includes joint support by Samsung and the IOC for teams in the Sport & Tech category.
– The announcement occurred during the Olympic Winter Games Milano Cortina 2026, underscoring the link between sport, technology, inclusion, and lifelong engagement.
– An interview with Ahan Khiani provides firsthand insights into the Solve for Tomorrow journey, from program entry to global ambassador selection and Milano Cortina 2026 participation.
– Visual/story content accompanies the release, featuring SEAO-focused imagery (several accompanying images available).
If you’d like, I can extract action items, assign ownership, or draft a brief summary for stakeholders.
Summary of From Southeast Asia and Oceania to Milan: Changemakers Shaping Social Impact Through Sport & Technology
Innovation among youth is a powerful driving force for social impact, with technology serving as a vital bridge between ideas and the development of solutions that meet real-world needs. Through Samsung’s flagship corporate social responsibility program, Solve for Tomorrow, students are encouraged to explore issues within their communities and develop creative solutions, while building essential critical thinking and problem-solving skills.
Building on the digital community “Together for Tomorrow, Enabling People,” launched in collaboration with the International Olympic Committee (IOC) at the Olympic Games Paris 2024, Solve for Tomorrow introduced new global themes in 2025.
One of these themes, titled “Social Change Through Sport & Technology” encourages young people to explore how sport and technology can be harnessed to drive meaningful change. Inspired by challenges within their communities and the experiences of those around them, teams across the globe, including those in Southeast Asia & Oceania (SEAO), developed innovative, technology-based solutions that create more inclusive ways for people to participate, play, and compete in sports.
Among them are Team LABMINO from Indonesia, winner of the University category with their project RunSight, and Ahan Khiani from Australia, runner‑up for the 19–24 category with GamesOn365 (formerly TeamUp). Their projects demonstrated how technology-driven ideas can foster greater participation and engagement in sports.
In February, both teams competed against other Solve for Tomorrow winners across the region and were selected as part of the top 10 global Solve for Tomorrow Ambassadors, recognised for the real-world impact their ideas could have.
As part of the Ambassador program, each selected team will receive funding, along with up to two years of continued support from Samsung to help transform their prototypes into commercially viable products. Teams from the Sport & Tech category will be jointly supported by Samsung and the IOC.
The announcement was made during the Olympic Winter Games Milano Cortina 2026 and demonstrates how sport and technology can encourage participation, inclusion and lifelong engagement.
We spoke to Ahan about his Solve for Tomorrow journey, from joining the program to being selected as a global ambassador, and his experience at Milano Cortina 2026. Here’s what he shared:
Here are the key takeaways from the meeting notes about Samsung’s Southeast Asia and Oceania AI usage and foldables strategy:
– AI usage among Galaxy Z Fold7 and Z Flip7 users in SE Asia and Oceania rose from 84% (Aug 2025) to 96% (June 2026), with practical features like Circle to Search, Now Brief, and Photo Assist driving adoption.
– The Galaxy Z7 Series sales grew about 15% year-over-year, signaling rising consumer interest in foldable experiences in the region.
– AI strategy focus: The next phase is about relevance and personalization, not just adding features. AI should understand user needs across devices and appliances to become more helpful over time.
– Galaxy AI is positioned as a platform with multiple AI agents working together to reduce friction while offering users flexibility and choice.
– System-level integration: Galaxy S26, Z8, and upcoming One UI 9 aim to enhance agentic AI experiences, enabling deeper integration across apps, services, and device features.
– Localized support: Galaxy AI currently supports 22 languages, including Filipino, Indonesian, Thai, and Vietnamese, underscoring a commitment to localized user experiences.
– Primary gateway to AI: In SE Asia and Oceania, mobile phones remain the main entry point to AI; this reinforces the importance of optimizing mobile AI experiences for this region.
– Portfolio evolution: Samsung’s foldables are expanding beyond niche appeal. The Galaxy Z8 series will broaden AI experiences across productivity, content creation, and self-expression, addressing diverse lifestyles and needs.
– Availability note: Galaxy Z8 Series generally available in Australia starting July 23.
– Strategic implication: The foldable lineup and Galaxy AI are being positioned to mainstream adoption in SE Asia and Oceania, with a greater emphasis on seamless, multi-agent AI interactions and regional relevance.
If you’d like, I can convert these into a slide-ready summary or a brief for stakeholders.
Summary of AI Usage Among 7th Gen Galaxy Foldables Users Grows in Southeast Asia and Oceania as Mobile Continues to be the Primary Gateway to AI
L-R: CU Kim, President & CEO of Samsung Electronics Southeast Asia and Oceania, Won-Joon Choi, President and COO of Samsung Electronics’ Mobile eXperience (MX) Business and Head of R&D Office, and Carl Nordenberg, VP & Regional Head of the Mobile eXperience Business for Southeast Asia and Oceania
Following the launch of the new Galaxy Z series at the Galaxy Unpacked event in London, Samsung leaders engaged with media from Southeast Asia and Oceania, sharing insights about how AI is evolving from a technology that people experiment with into one that is woven into everyday life.
Won-Joon Choi, President and COO of Samsung Electronics’ Mobile eXperience (MX) Business and Head of R&D Office, CU Kim, President & CEO of Samsung Electronics Southeast Asia and Oceania, and Carl Nordenberg, VP & Regional Head of the Mobile eXperience Business for Southeast Asia and Oceania discussed changing consumer expectations in the region and what comes next for mobile AI experiences.
As Samsung introduced an all-new form factor this year, CU Kim revealed that sales of the Galaxy Z7 Series have increased by almost 15% year-on-year compared with the previous generation, indicating growing consumer interest in foldable experiences across Southeast Asia and Oceania.
Highlighting the region’s growing adoption of AI, CU Kim shared that AI usage among Galaxy Z Fold7 and Galaxy Z Flip7 users in Southeast Asia and Oceania has increased from 84% in August 2025 to 96% in June 2026[1]. He noted that consumers often utilise AI for practical daily tasks, with Circle to Search, Now Brief and Photo Assist among the most frequently used features.
CU Kim, President & CEO, Samsung Electronics Southeast Asia and Oceania
CU Kim said “The next phase of AI will not be about more features. It is about relevance”, emphasising that as AI works across the various Galaxy mobile devices and other Samsung appliances and screens, it will be able to better understand user needs and become more helpful and personalised over time.
Galaxy AI also currently supports 22 languages, including Filipino, Indonesian, Thai and Vietnamese, reflecting Samsung’s commitment to delivering localised experiences for consumers across this diverse region.
The session explored how AI is changing the way people interact with their mobile devices as well, with CU Kim reiterating that in this region, mobile phones are the primary gateway to AI.
When discussing the future of mobile AI, Won-Joon Choi highlighted that the value of AI will be determined by how well it can remove friction in the background while giving users greater flexibility and choice.
“From a consumer’s perspective, there is no single AI that’s right for everyone. We want users to have the flexibility to use the right one at the right time, and that’s why we’re building Galaxy AI as a platform, with multiple AI agents working together to deliver the most seamless experience,” he added.
Building on the foundation established with the Galaxy S26 series, the Galaxy Z8 series and One UI 9 will provide an enhanced agentic AI experience through deeper system-level integration and more intuitive user controls. With multiple agents working seamlessly across apps, services, and device features, users will enjoy greater flexibility and choices for how they interact with AI.
Looking ahead, Won-Joon Choi shares that Samsung’s foldable portfolio is evolving to meet more lifestyles and needs. “Since we launched this category in 2019, we’ve studied closely how consumers interact with their foldables. Our broader, more diverse portfolio lets us better meet each user’s needs, and we are excited about what that will bring to Southeast Asia and Oceania,” he said. The Galaxy Z8 series will give users more ways to experience AI across productivity, content, creation and self-expression.
Through this 8th generation of foldables, Samsung is moving the category into its next chapter, one where foldables are no longer a niche choice, but a mainstream mobile experience that more consumers can confidently choose as part of their everyday lives.
As consumers in the region await the arrival of the new line-up, the Galaxy Z8 Series will be generally available in Australia on 23 July.
Here are concise takeaways from the Galaxy Unpacked 2026 meeting notes:
– Samsung’s vision: Move health care from reactive treatment to preventive, personalised, connected experiences. Focus on everyday behavior, clinical credibility/privacy, and advanced AI/research to close the “first mile” (detection/monitoring) and “last mile” (action/behavior change).
– Core problem highlighted: Despite widespread health data (wearables, apps), chronic disease is rising due to gaps between data and actions. The “missing miles” are detection/monitoring outside clinics and translating insights into sustained personal action.
– Connected Care approach: Samsung aims to integrate wearables, mobile devices, and an ecosystem of partners to capture context around health signals and support timely decisions, not just present numbers.
– Three focus areas:
1) Everyday behavior: Make healthy choices easier by integrating Health data with everyday routines (food planning through Samsung Health and Samsung Food; guided movement via Galaxy Watch and iFIT; behavior-change driven experiences rather than mere tracking).
2) Clinical credibility and privacy: Build trust through real-world clinical evidence, regulatory-aligned processes, and robust privacy protections (Knox security, GDPR-like infrastructure, and European Health Data Space alignment). Initiatives include decentralized clinical trials and data custodianship models.
3) Advanced AI and research: Use health foundation models to interpret biosignals contextually, enabling personalized insights and proactive care rather than generic population averages.
– Everyday behavior details:
– Samsung Health + Samsung Food: Surface underlying health indicators (BMI, Antioxidant Index, AGEs Index) and tailor meal planning to actual eating preferences; aim to make healthy choices the easy choice, including days when energy is low to cook.
– iFIT integration: Access expert-led programs via Samsung Health; Fitness Index provides a holistic fitness view; potential future: Health Assistant to align workouts with goals and history.
– Activation vs engagement: The measure of success is not nudges but real actions—healthy choices appearing at the right moment (e.g., healthier grocery cart decisions, timely workouts).
– Privacy and trust specifics:
– Data ownership: User-owned data with Samsung as custodian.
– Security layers: Samsung Knox, GDPR-compliant infrastructure, alignment with European Health Data Space.
– Decentralized Clinical Trials: Participant identities remain with healthcare orgs; data pseudonymized from the outset.
– Advanced AI/Ubiquitous health signals:
– Health foundation models use self-supervised learning on unlabeled biosignal data.
– Goal: Interpret body language from signals collected in daily life and provide continuous, personalized insights.
– Illustrative future visions (one sentence per panelist):
– Kartik Poria (Samsung Food): Eating well will feel like having a pocket chef/dietitian guiding dinner choices.
– Kevin Duffy (iFIT): A coach that knows your body and adapts workouts daily.
– Rohit Ail (SRUK): Care that clinicians trust and patients control; evidence-based and privacy-first.
– Otávio Penatti (SRBR): AI that understands the body’s language and acts before problems begin.
– Practical takeaways for execution:
– Prioritize seamless integration across hardware (wearables, sensors) and software (Health, Food, third-party apps) to support daily decision-making.
– Build and publish robust clinical evidence in real-world settings to satisfy clinicians and regulators.
– Elevate privacy by design; ensure data rights and governance meet stringent standards and user trust expectations.
– Invest in health-focused foundation models to translate biosignals into actionable insights at the point of need.
If you’d like, I can convert these into a one-page executive brief or a slide-ready summary with bullet points aligned to your stakeholders.
Summary of [Galaxy Unpacked 2026] Samsung and Partners Envision a Connected Care Future – From First Signal to Lasting Change
At Galaxy Unpacked 2026 in London, Samsung Electronics set out its vision for the next chapter of digital health – a future where care moves from reactive treatment toward preventive, personalised and connected experiences, supported by trusted health innovation and partnerships across the healthcare ecosystem.
To explore that vision, Samsung hosted a Health Forum panel, “Rewriting the Rules of Preventive Health.” Moderated by Dr. Hon Pak, Senior Vice President and Head of the Digital Health Team, Mobile eXperience (MX) Business at Samsung Electronics, the session brought together leaders across nutrition, fitness, clinical research and AI to examine how technology can close the gap between knowing and doing in everyday health.
[PHOTO] (From left) Otávio Penatti, Kevin Duffy, Moderator Dr. Hon Pak. Rohit Ail, Kartik
The Paradox — and the “Missing Miles” of Health
Opening the discussion, Dr. Pak described a paradox at the heart of modern health: innovation and technology today has been transformational and accelerating, yet chronic disease continues to rise around the world.
“We live in the most measured era in human history — billions of people track their sleep, their stress, their heart rate every single day. And yet chronic disease keeps rising. More data, it turns out, hasn’t resulted in better health.”
He framed the disconnect as two “missing miles.” The first mile is detection and monitoring: much of what shapes our health happens outside the clinic, and until recently, continuous monitoring was neither available nor connected to the physician. The last mile is action: even after a diagnosis and a care plan, it is the individual who has to act day after day — and life is busy, and change is hard.
[PHOTO] Dr. Hon Pak
Samsung, Dr. Pak argued, is uniquely positioned to close both gaps. With technology that stays with people throughout their daily lives — across wearables, mobile phones, and a connected ecosystem — Samsung can understand not just raw biometric numbers, but the context behind them.
“We don’t just see a number — we see what’s around it: whether this is a moment you’re ready to change something, or a moment you need a bit of support. Being there, at the point where personal decisions actually get made, is hard for a hospital, or any other company, to measure or act upon.”
But no single company can do this alone. That, he said, is why Samsung is building Connected Care together with partners — closing the first and last mile to scale prevention, with AI as the enabler across both. He introduced the three focus areas that would structure the conversation: everyday behaviour; clinical credibility and privacy; and advanced AI and research.
Everyday Behaviour: Closing the Last Mile at the Dinner Table and the Gym
Diet and exercise are two of the biggest levers on long-term health — and two of the most within our control. They are also, Dr. Pak noted, where the gap between knowing and doing is widest.
Kartik Poria, Head of Product at Samsung Food, located that gap in a moment everyone recognises.
“It’s Tuesday, six o’clock. You’re tired, you’re staring into the fridge, and everything you know about eating well loses to whatever’s quickest. That moment is what we’re going after — because what you eat, day after day, is one of the biggest levers we have on preventing chronic disease.”
He described how Samsung Health and Samsung Food are coming together to tackle two halves of the same problem: Samsung Health surfaces what is happening beneath the surface — indicators such as BMI, the Antioxidant Index and the AGEs Index[1] — while Samsung Food’s global recipe library facilitates meal planning and its food intelligence reflect how people actually like to eat. Sitting on top is a nutrition experience grounded in behaviour change science rather than tracking alone — learning a person’s habits and working with them so the healthier pattern becomes the easier one.
“We’re not adding another thing to manage — we’re making the healthy choice the easy one, for the night you’ve got the energy to cook and the night you don’t.”
[PHOTO] Kartik Poria from Samsung Food
Turning to movement, Kevin Duffy, CEO of iFIT, described exercise as foundational to both physical and mental wellbeing, and explained how iFIT’s expert-led programs are becoming more accessible through Samsung Health.
“Exercise is vital for both physical and mental wellbeing — cardiovascular health, strength, mobility, sleep quality, stress management.”
Through Samsung Health, users can discover and subscribe to iFIT’s premium fitness programs, while iFIT workouts integrate with Galaxy Watch so users can track key metrics during guided sessions. With Fitness Index[2], they receive a holistic view of their physical fitness in a single, easy-to-understand score, with personalised recommendations. Looking ahead, Duffy pointed to Samsung’s Health Assistant as a way to bring a user’s Fitness Index, goals and activity history together to surface the most relevant workout at the right moment.
“Exercise is not just about being active — it’s about understanding your body, building sustainable habits, and having the right guidance at the right time. By combining iFIT’s expert-led experiences with Samsung Health’s connected insights, we can help more people make movement a meaningful part of their everyday lives.”
[PHOTO] Kevin Duffy from iFIT
But content and insights alone, Dr. Pak noted, don’t close the last mile. The harder question is how to move from engagement to activation. Samsung designs for real life, recognising that people slip and miss goals most of the time — and that those moments are precisely when timely, well-contextualised support matters most.
The real measure, he argued, is not how often the system nudges someone, but how many healthy actions actually happen — a doctor’s low-salt advice quietly showing up as items in a grocery cart, or a workout that meets a person where they actually are that day. Poria added that this is the true shift: from nudging people to changing the choice in front of them.
Clinical Credibility and Privacy: Trust Earned Through Evidence
Dr. Pak turned next to the question of trust — noting that wearable data is now something most clinicians have seen, but far fewer have been able to build into their day-to-day care. Closing that gap, he said, is a matter of evidence, workflow and trust.
Rohit Ail, Head of the Technology Incubation Lab at Samsung R&D Institute UK (SRUK), spoke to how his team works to generate clinical evidence in real-world settings.
“Our goal is to meet the standards expected by clinicians, researchers and regulatory bodies, and that means generating evidence in real-world clinical environments. This commitment builds on Samsung’s growing body of clinical research and validation evidence.”
He referenced ongoing collaborations across Europe, including partnerships with the NHS and clinical validation studies with leading hospitals. With San Cecilio University Hospital in Spain and Gemelli in Italy, Samsung is working on identifying and managing cardiovascular disease (CVD) risk using AI and decision-support technologies; with Fondazione IRCCS in Italy, the focus is on understanding and addressing the late effects faced by adolescent and young adult (AYA) cancer survivors through AI-based digital phenotyping and a non-invasive, holistic approach.
On privacy, Ail noted that Samsung considers user data to belong to the user, with Samsung acting as custodian.
“Trust begins with protecting users’ data. Samsung takes a three-layer approach: Samsung Knox for device-level security, GDPR-compliant infrastructure, and alignment with the European Health Data Space framework.”
He added that SRUK has also developed a Decentralised Clinical Trial framework, in which participant identities remain under the control of healthcare organisations and data is pseudonymised from the outset.
[PHOTO] Rohit Ail from Samsung R&D Institute UK
Advanced AI and Research: Reading the Body’s Signals
If everyday reach and clinical trust are two of the three pillars, intelligence is what binds them together. Dr. Pak introduced foundation models as a genuine turning point — a shift from population averages to something truly personal.
Otávio Penatti, Head of the Health AI R&D Team at Samsung R&D Institute Brazil (SRBR), explained what a foundation model for health actually means.
“A health foundation model is an AI model that uses self-supervised learning to learn meaningful features from unlabeled biosignal data. At Samsung, we are advancing health foundation model research across multiple global research teams, combining expertise in biosignal intelligence, wearable AI, and personalised health insights. Building on the success of large language models, we can now interpret body signals not as isolated data points, but as a structured biological language. These signals can be measured through wearable devices in everyday situations, and by applying foundation models to understand these biological patterns, we have the potential to provide continuous, personalised health insights.”
[PHOTO] Kevin Duffy from iFIT
Three Focus Areas, One Goal
To close, Dr. Pak asked each panelist for a one-sentence vision of Connected Care in the era of AI five years from now.
Kartik Poria (Samsung Food): “In five years, eating well won’t run on willpower — it’ll feel like having a chef and a dietitian in your pocket, turning what your body needs into what’s for dinner, day after day.”
Kevin Duffy (iFIT): “A coach that knows your body and adapts every workout to who you are that day.”
Rohit Ail (SRUK): “Care that clinicians trust and patients control — evidence-based and private by design.”
Otávio Penatti (SRBR): “AI that understands the body’s language and acts before problems begin.”
Dr. Pak closed by tying the threads together: everyday behaviour, clinical trust and personal AI — three focus areas, one goal of closing the first and last mile to scale prevention while meeting people where they are.
“The future of health is connected, trusted and proactive — and it’s a road we’re glad to be traveling together.”
[1] Samsung Health is not a medical/therapeutic device. It is solely intended for fitness and wellness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease; or for the prevention or control of conception or pregnancy. Samsung recommends that you consult with your doctor or physician before participating in any exercise program.
[2] Fitness Index on Galaxy Watch9 is available on Android phones (Android 13 or above) and requires the Samsung Health app v7.0 or above. Samsung account login required. To use the feature, BIA and VO2Max each need to be measured at least once, along with 2 days of activity records and step count data. It is solely intended for fitness and wellness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease; or for the prevention or control of conception or pregnancy. Samsung recommends that you consult with your doctor or physician before participating in any exercise program.
Here are concise takeaways from the meeting notes about the Samsung Galaxy Watch Ultra2 and Galaxy Watch9 announcement.
Key announcements
– New models: Galaxy Watch Ultra2 (47mm) and Galaxy Watch9 (40mm and 44mm) launched with a focus on AI-powered health insights and wearability.
– Core tech: Snapdragon Elite platform, largest-ever battery for the lineup, and displays up to 5,000 nits brightness on Ultra2.
– Health-first approach: AI-powered health intelligence turning wrist data into proactive, actionable guidance across multiple health pillars.
Notable hardware and features
– Ultra2:
– Battery: 800 mAh (large capacity, 35% more than Ultra), extended power and longer wear.
– Display: 5,000 nits brightness; 47mm Titanium Gray/Silver options.
– Rugged design: Titanium casing, EN13319 certified diving instrument, IP69K, 10 ATM; robust for extreme outdoor use.
– Tracking: Trail Run with elevation, pace, terrain, and new Nutrition Alert for real-time hydration guidance; Sweat Loss feature enhanced.
– Performance: Faster GPS tracking and overall responsiveness via Snapdragon Elite platform.
– Weight/form: Slimmer design with 12% reduced thickness; improved bands for 24/7 wearability.
– Watch9:
– Battery: 390–445 mAh depending on size; 30–hour typical endurance with AOD On for 44mm/40mm variants.
– Display: 3,000 nits (44mm and 40mm) with 3rd-gen high readability.
– Materials: Aluminum casing with comfortable, versatile bands; available in multiple colorways (Graphite, Cream, Silver).
– Sizes: 40mm and 44mm options; emphasis on all-day wearability and comfort.
AI-powered health insights and features
– Core capability: AI-driven health intelligence aggregates lifestyle data to provide preventive, personalized guidance.
– Key pillars: Vitals, Heart Health Score, Daily Cardio Load, Fitness Index, Hearing.
– Health data use: Based on clinical research with universities/medical institutions; aims to improve sleep, activity, cardiovascular health, and recovery.
– Usage notes: Some features require Samsung Health app, certain OS versions (Wear OS Powered by Samsung, One UI 9), and user consent/setup.
Bands and customization
– Ultra2 bands: Marine Band, Peakform Band, Trail Band for rugged/extreme use.
– Watch9 bands: Sports Band, Misty Band, Fabric Band; emphasis on comfort and daily wear.
– Goal: Personalization across activities, with focus on comfort, fit, and style.
Samsung Care+ and after-care
– Samsung Care+ offerings: Protection, fast repairs, extended warranty, home/abroad support.
– Access: Manageable via Warranty and care menu on Galaxy devices (One UI 9).
– Promotions: First three months of Samsung Care+ coverage included with new Galaxy Watch purchases on Samsung.com.au.
Trials and ecosystem
– Exclusive trials: Strava 60-day free trial; iFIT 2-month free trial embedded with activation through Samsung Health app.
– Connectivity across devices: Part of broader Galaxy ecosystem including Galaxy Z series; AI-health experiences extended across form factors.
Availability and pricing notes
– Availability: Pre-orders in Australia start July 23; general availability August 14.
– Markets: Availability and features may vary by market and paired smartphone; Google Mobile Services may affect activation parity.
Key caveats and disclosures
– Health data is for wellness/fitness purposes; not medical diagnosis or treatment.
– Some features require specific app versions, account login, and wear time for accuracy (e.g., Heart Health Score, Daily Cardio Load, Fitness Index).
– Details on certifications, IP ratings, and diving features include caveats about conditions and maintenance.
Actionable takeaways for next steps
– If evaluating for procurement or marketing, highlight Ultra2’s battery life, 5,000 nit display, and EN13319 diving capability as differentiators for outdoor enthusiasts.
– Emphasize AI-powered health insights and the six core health pillars when communicating value to health-conscious users.
– Prepare messaging around customization: band ecosystems for Ultra2 and Watch9 to suit different lifestyles.
– Note care and protection options (Samsung Care+) and trial benefits (Strava/iFIT) as added value in sales decks.
– Anticipate market variability: verify feature availability per region and OS compatibility for your target audience.
– For partnerships or testing: consider promoting Trail Run with Nutrition Alert and Sweat Loss in campaigns targeting runners and outdoor athletes.
If you’d like, I can convert this into a one-page briefing for executives or a slide-ready outline with bullet points and suggested visuals.
Summary of Samsung Galaxy Watch Ultra2 and Watch9: Life Companion on Your Wrist for Your Healthier Living
Samsung Electronics Co., Ltd today announced the all-new Galaxy Watch Ultra2 and Galaxy Watch9,[1] delivering a new era of effortless health, where users can unlock in-depth, meaningful health insights simply by wearing them. To support 24/7 wearability, Samsung delivers powerful innovations that maximise comfort while advancing performance with the largest battery, brightest display for a Galaxy Watch ever and the cutting-edge Qualcomm Snapdragon® Elite platform.[2] Serving as the ultimate gateway to AI-driven health intelligence, this ground-breaking, premium line-up transforms health insights into personalised, actionable guidance.
▲Galaxy Watch9 and Galaxy Watch Ultra2 feature the Snapdragon Wear® Elite Platform, alongside the line-up’s largest battery and brightest display ever.
“We believe AI’s most meaningful impact is helping us live healthier lives. Healthcare should be preventive so that people can manage their health in an effortless, continuous and deeply personalised way,” said TM Roh, Chief Executive Officer, President and Head of the Device eXperience (DX) Division at Samsung Electronics. “The new Galaxy Watch Ultra2 and Galaxy Watch9 represent a massive leap forward in realising Samsung’s health vision. By continuously tracking health data from the wrist, these new watches help to act as a vigilant health companion, turning daily vital signs into proactive, actionable insights and providing timely alerts.”
Galaxy Watch Ultra2: Fuel Your Ambitions and Achieve Peak Performance Through Unrivalled Hardware and Specialised Sports Tracking
▲The new 47 mm Galaxy Watch Ultra2 in Titanium Grey.
Galaxy Watch Ultra2 is our most powerful and advanced Galaxy Watch ever, built for extreme outdoor activities and high-performance seekers who demand long-lasting performance, reliability, precise tracking and continuous health monitoring in extreme conditions.
Galaxy Watch Ultra2’s dedicated tracking modes for outdoor sports help users excel and safely push their limits. The exclusive Trail Run[3] feature tracks detailed elevation, climbing progress and terrain impact to help you better pace yourself and reduce injury risk. It also provides real-time hydration guidance through Nutrition Alert,[4] a new addition to our existing Sweat Loss feature. By measuring your sweat loss relative to body weight, it provides guidance on when and how much to hydrate, helping you to monitor your heart health and helping you achieve your running goals.
▲Galaxy Watch Ultra2 provides detailed trail running data on its 5,000-nit, clear display
Galaxy Watch Ultra2 is also water resistant and is an EN13319 certified diving instrument. Rated IP69K, 10 ATM and EN13319 certified,[5] it’s not just dust- and water-resistant, it’s an EN13319 certified diving instrument. The moment you enter the water, it automatically tracks real-time diving data such as depth, time and water temperature right from your wrist.
▲Once a user enters the water, Galaxy Watch Ultra2 automatically tracks real-time diving data.
To power these pro-level sports health features, Galaxy Watch Ultra2 is built with unprecedented hardware performance. It is equipped with a massive 800 mAh battery — a 35% capacity increase compared to the previous Ultra model.[6] Driven by the latest Qualcomm Snapdragon® Elite platform,[7] it establishes a new benchmark in power, speed and GPS tracking. The expanded display provides a smartwatch world-first 5,000 nits of brightness,[8] providing clear visibility even under intense sunlight.
Galaxy Watch Ultra2 retains its tough titanium casing to ensure rugged strength, while also introducing enhanced comfort and stability for a broader, more diverse range of users. Despite a larger battery,[9] Galaxy Watch Ultra2 achieves an innovative slimmer[10] design that transitions seamlessly from rugged outdoor and sports activities to everyday lifestyle use. Advanced internal re-engineering reduces the device’s thickness by 12% compared to the previous generation. Coupled with lighter and softer bands that reduce weight, Galaxy Watch Ultra2 delivers 24/7 wearability, health data tracking and exceptional comfort.
Galaxy Watch Ultra2 will be available in a 47mm size in Titanium Silver and Titanium Grey.
Galaxy Watch9: Everyday Wellness with All-Day Comfort and Lasting Battery
▲Galaxy Watch9 is available with different band materials and colours, including soft silicone and lightweight fabric options.
Galaxy Watch9 is the ultimate everyday health companion, designed for wellness-conscious users who want to build healthier habits through effortless, continuous health tracking. By simply wearing it, this versatile watch turns personal biomarkers into actionable health insights, empowering users to effortlessly manage their daily routines and take proactive control of their long-term well-being.
To maximise its role as a health companion, Galaxy Watch9 is backed by powerful hardware and an incredibly comfortable design. It features a lightweight yettough aluminium casing that preserves Galaxy Watch’s signature cushion silhouette, refined specifically for a closer, more natural fit on the wrist. Combined with a wide range of interchangeable, soft-touch bands, Galaxy Watch9 ensures unmatched all-day comfort — enabling the continuous, 24/7 wear required to capture accurate and consistent health data.
This exceptional wearability is powered by next-generation internal innovations. Driven by the new Qualcomm Snapdragon® Elite platform,[11] Galaxy Watch9 delivers a massive boost in speed and processing power for seamless, lag-free health monitoring. It is equipped with an efficient 390 mAh battery[12] that ensures dependable, around-the-clock tracking from day to night. Furthermore, a brilliant 3,000–nit display guarantees effortless readability and clear visibility under different lighting conditions, making it easy to check your health status at a glance.
Galaxy Watch9 will be available in two sizes, 40mm and 44mm. Galaxy Watch9 40 mm is available in Graphite and Cream, while Galaxy Watch9 44 mm is available in Graphite and Silver.
AI-Powered Health Intelligence: Comprehensive and Actionable Health Insights
At the core of Galaxy Watch Ultra2 and Galaxy Watch9 is Samsung’s AI-powered health intelligence. Galaxy Watch’s advanced biosensors capture continuous data about a user’s lifestyle habits to develop a deep understanding of their health. Using advanced AI models, Galaxy Watch translates health insights into simple, proactive recommendations, helping users understand not just what is happening in their bodies, but what to do next.[13]
The new capabilities — available on both Galaxy Watch Ultra2 and Galaxy Watch9 — advance Samsung’s preventive care vision by combining everyday data with years of rigorous clinical research conducted with world-renowned universities and medical institutions. Built on this foundation, the Galaxy Watch helps to deliver more accurate and meaningful health guidance across key pillars including sleep, activity, cardiovascular health and recovery.
Vitals:[14] Proactively monitor your personal health baseline while you sleep and receive seamless alerts for significant deviations.
Heart Health Score:[15] Gain an effortless understanding of your cardiovascular wellness through a simple, actionable score and personalised lifestyle recommendations.
Daily Cardio Load:[16] Optimise your training using tailored guidance on your workout volume and estimated recovery needs.
Fitness Index:[17] Uncover a holistic view of your physical strength with personalised goals to improve everyday performance.
Hearing:[18] Protect your long-term hearing health with alerts for unsafe noise levels and detailed reports.
With these features, users gain access to intelligent, personalised insights that empower them to seamlessly manage their long-term wellness journey and reach their goals.
▲Galaxy Watch features include Vitals to alert users to significant health deviations.
Designed for Every Lifestyle: Purpose-Built Band Collections
Your smartwatch should be as unique as you are, and both Galaxy Watch Ultra2 and Galaxy Watch9 offer a range of diverse band options to fit every lifestyle.
Because elite performance demands the right gear for the right moment, Samsung offers a specialised collection of Ultra bands. Whether you are tackling rugged terrain, swimming or heading into a business meeting, you have the flexibility to choose the perfect band tailored to your specific purpose and environment, ensuring optimal functionality without compromising on style:
The Marine Band, an light, breathable silicone band designed for all-day adventures and extreme conditions.
The Peakform Band, a hybrid material band delivering a premium finish optimised for both elegance and athletic performance.
The Trail Band, a classic fabric band featuring enhanced breathability and a superior fit for lasting comfort, even during demanding outdoor activities like running.
Designed with ultimate self-expression in mind, the expansive new Watch9 band collection empowers you to showcase your personal style and customise your look. Featuring innovative new materials and a vibrant spectrum of colours, these bands maximise comfort across diverse activities — from intense workouts to your everyday routines:
The Sports Band, a thin, soft all-rounder for ultimate comfort and effortless transitions from workouts to daily life.
The Misty Band, crafted from premium soft silicone that securely wraps your wrist for a stable, bounce-free fit. Featuring subtle and soft two-tone colours, it delivers a sophisticated look that effortlessly complements your everyday style.
The Fabric Band, a lightweight, breathable daily band offering maximum comfort — even while you sleep.
Samsung Care+: Quick Access to Diagnostics and More
To give users peace of mind after upgrading, Samsung Care+[i] offers comprehensive protection with fast repairs for accidental damage, extended warranty coverage and certified expert support at home and abroad, making it easier to stay covered wherever life takes them.
Additionally, Galaxy Watch users can manage their Samsung Care+ plan from the Warranty and care menu available on Galaxy mobile phones running on One UI 9. This is a new settings hub that gives users quick access to warranty information, self-diagnostics, repair requests, remote support and Samsung Care+ services — all from their mobile phone.
Galaxy Watch Ultra2 and Galaxy Watch9 come with exclusive subscription trial benefits:
Strava 60-Day Free Trial[19]: Users can start training with the world’s most active community, where 195 million active people across 185 countries track every effort and cheer each other on. But Strava goes beyond training — users can connect with their community and discover new running routes by tracking workouts directly on their watch, then opening the Strava app on their mobile phone. To activate a free trial, users can open the Strava mobile app, go to Settings and tap the Samsung offer.
iFIT 2-Month Free Trial[20]: Users can explore global destinations with elite iFIT trainers and track workouts directly on their watch. To activate a free trial, users can open the Samsung Health app on their mobile phone and tap promotion in the Settings menu.
Availability20
Together with the new Galaxy Z series, Galaxy Watch Ultra2 and Watch9 expands Samsung’s AI ecosystem, bringing life companion experiences across every form factor, from wrist to pocket to home.
Galaxy Watch Ultra2 and Galaxy Watch9 are available for pre-order in Australia starting July 23, with general availability starting August 14.
To give users added peace of mind, Samsung Care+[21] offers certified expert support both at home and abroad with comprehensive coverage and fast repairs for accidental damages. Customers who purchase a new Galaxy Watch on Samsung.com.au and enroll in a monthly Samsung Care+ plan will receive the first three months of coverage at no cost.
Additionally, Galaxy Watch users can manage their Samsung Care+ plan from Warranty and care menu available on Galaxy mobile phone running on One UI 9. This is a new settings hub that gives users quick access to warranty information, self-diagnostics, repair requests, remote support and Samsung Care+ services – all from their mobile phone.
Android 13.0 or higher and with more than 1.5GB of memory
* Device activation is only available after connecting to a smartphone that supports Google Mobile Services. Compatible devices may vary by market, carrier or device brand.
[1] Availability and features may vary depending on market, model and the smartphone paired. All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.
[2] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.
[3] Trail Run is available on Android phones (Android 13 or above) and requires the Samsung Health app (v7.0 or above). Samsung account login required. Service only available with Galaxy Watch Ultra2.
[4] To activate Nutrition Alert, go to the exercise settings and enable the Nutrition feature. Please note that the Nutrition Alert is only supported for certain specific activities.
[5] Galaxy Watch Ultra2 has obtained EN13319 certification, which is a standard applicable to instruments measuring water depth by the environmental pressure as used by divers and also the dive time in certain condition. Water resistance is not a permanent condition and can diminish over time. If it’s been exposed to seawater, rinse it in freshwater and dry after use. Galaxy Watch Ultra2 is water resistant for 10 minutes in water with a depth of 100 metres according to the ISO22810 standard. Third party testing was conducted in 5% salty water and 4ppm chlorine water. Galaxy Watch Ultra2 has an IP69K rating based on lab test conditions, in accordance with ISO 20653 and is dust and water resistant. It can withstand water during high-pressure/steam jet cleaning at a distance of up to 150mm, with sprays at 0°, 30°, 60° and 90° for 30 seconds, per position. IPX9K does not test for diving or high pressure water activities suitability. Galaxy Watch Ultra2 has an IP68 rating based on lab test conditions and is dust resistant and water resistant for submersion in up to 1.5 meters of fresh water for up to 30 minutes. Third party testing was conducted in 5% salty water and 4ppm chlorine water. IP68 does not test for diving or high pressure water activities suitability. Galaxy Watch Ultra2 has obtained MIL-STD-810H Certification and has been tested under various specific lab conditions, including temperatures ranging from -40° C to 80° C, high altitude pressure at 15,000 ft and transit drop test at a height of 1.5 metres on a plywood surface. Actual results may vary. Refer to the user manual for further information, including care/use instructions.
[6] Galaxy Watch Ultra2 has an 800mAh capacity battery and Galaxy Watch Ultra (2025) has a 590mAh capacity battery.
[7] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.
[8] Based on market research of globally released smartwatches as of June 2026. The 5,000-nit specification refers to the localised peak brightness achieved under high ambient light and full-screen brightness may differ. Actual brightness may vary or be limited depending on environmental factors, device temperature and usage conditions.
[9] Compared to Galaxy Watch Ultra (2025). Galaxy Watch Ultra2 has an 800mAh capacity battery and Galaxy Watch Ultra (2025) has a 590mAh capacity battery.
[11] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries.
[12] Galaxy Watch9 40mm has a 390mAh battery capacity.
[13] Samsung Health is not a medical/therapeutic device. It is solely intended for fitness and wellness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease; or for the prevention or control of conception or pregnancy. Samsung recommends that you consult with your doctor or physician before participating in any exercise program.
[15] Heart health is available on Android phones (Android 13 or above) and requires Samsung Health app (v7.0 or above). Samsung Account login required. Requires initial setup wearing watch for 24 hours (including awake and asleep). To calculate Heart health score, data on related lifestyle factors – including sleep duration, BMI, vascular trends and stress, and moderate to vigorous activity time – must be collected. To use this feature, you need a Galaxy Watch7 or above with One UI 9 or above. Heart health score is not a medical/therapeutic feature. It is solely intended for fitness and wellness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease; or for the prevention or control of conception or pregnancy. Samsung recommends that you consult with your doctor or physician before participating in any exercise program.
[16] Daily Cardio Load is available on Samsung Galaxy phones and requires Samsung Health app. Samsung Account login is required. To use the Daily Cardio Load features, at least 7 days of activity records are required, while 28 days of continuous wear is recommended for optimal accuracy. Please note that values may increase in daily situations where heart rate rises, such as during tension, anxiety, or stress. Daily Cardio Load is not a medical/therapeutic feature. It is solely intended for fitness and wellness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease; or for the prevention or control of conception or pregnancy. Samsung recommends that you consult with your doctor or physician before participating in any exercise program.
[17] Fitness Index on Galaxy Watch9 is available on Android phones (Android 13 or above) and requires the Samsung Health app v7.0 or above. Samsung account login required. To use the feature, BIA and VO2Max each need to be measured at least once, along with 2 days of activity records and step count data. It is solely intended for fitness and wellness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease; or for the prevention or control of conception or pregnancy. Samsung recommends that you consult with your doctor or physician before participating in any exercise program.
[18] To use the features, activation from the Watch is needed (Samsung Health > Hearing > Settings > Sound Monitoring “On”).
[19] STRAVA is owned and operated by Strava, Inc. Free 60-day Strava subscription trial promotion is available worldwide, excluding Belarus, China, Cuba, Iran, North Korea, Russia, Syria, sanctioned parts of Ukraine and South Korea.
[20] iFit is a trademark of iFit Health & Fitness Inc. Free 2-month iFIT subscription trial promotion is available only in the following 23 markets: Australia, Austria, Belgium, Brazil, Canada, Chile, Colombia, France, Germany, India, Ireland, Italy, Mexico, the Netherlands, New Zealand, the Philippines, Portugal, Singapore, South Africa, Spain, Switzerland, the United Kingdom and the United States.
[21] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://ift.tt/Ej2HmaP. Care at home & abroad: When in need of Samsung Care+ services during your travel, contact the visiting country/region’s local customer services center in advance for Samsung Care+ availability.
[i] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and a deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefits, registration may be required. For detailed Samsung Care+ information, please visit https://ift.tt/Ej2HmaP. Care at home & abroad: When in need of Samsung Care+ services during travel, contact the visiting country/region’s local customer service center in advance for Samsung Care+ availability.
Compatible and supports AMD FreeSync
