Key Takeaways

Here are the clear takeaways from the meeting notes about Samsung’s Global Solve for Tomorrow Ambassadors announcement:

Key announcement
– Samsung announced 10 Global Solve for Tomorrow Ambassador teams for 2026, split into two focus areas: Sport & Tech (5 teams) and Accessibility & Environment (5 teams).
– Teams were selected from regional Solve for Tomorrow winners. Final selection was a joint evaluation by Samsung and the IOC based on innovation, scalability, and social impact.
– Five Sport & Tech teams will be jointly supported by Samsung and the IOC.

Event and program details
– Announcement location and timing: Milan, during Milano Cortina 2026, Feb 8–10, 2026 (three-day program including appointment ceremony, solution exhibition, and networking).
– Exhibition and workshops: On Feb 9, teams will showcase at Smart City Lab Milan and participate in an IOC Olympism365 Innovation Hub workshop focused on sustainable development in sports.
– On Feb 10: On-site activities including a visit to the Milano Cortina 2026 Olympic Village.
– Visual/ceremonial element: The Galaxy Z TriFold was used symbolically to represent openness to new ideas and collaboration between Samsung and the IOC.

Funding and support
– Each ambassador team will receive funding and up to two years of continued Samsung support to help transform prototypes into commercially viable products.
– IOC involvement: Five Sport & Tech teams will be jointly supported by Samsung and the IOC.

Notable participants and stories
– Danielle Yang (Solve for Tomorrow alumnus, Sport & Tech) and Simon Cénet (Team Liova, France) shared experiences highlighting youth innovation and impact.
– IOC President Kirsty Coventry and several Samsung and Olympic stakeholders attended the ceremony.

Ambassador teams (country, team, leader, brief focus)
Sport & Tech
– Australia | TeamUp: Ahan Khiani — AI-based platform connecting individuals with local sports teams/communities to boost recreational participation.
– Indonesia | Run Sight: Anthony Edbert Feriyanto — Wearable AI solution to help people with visual impairment navigate running/physical activity by detecting lanes/obstacles.
– Türkiye | Poseidon: Umut Devrim Deveci — Swimming safety system for visually impaired users; wristband provides vibration alerts near boundaries/obstacles.
– Great Britain | Curastep: Raye Woon — Smart sneakers with sensors to detect early blister formation in people with diabetes and promote safe activity.
– United States | Storm Shield: Danielle Yang — Protective headband to shield hearing aids from moisture, impact, and environmental damage.

Accessibility & Environment
– China | Furen Makers: Chenyue Wang — Brainwave-controlled wheelchair to aid mobility, rehabilitation, and sports participation for people with ALS and other disabilities.
– France | Liova: Simon Cénet — Reusable battery production kit transforming discarded smartphone batteries into portable power banks to reduce electronic waste.
– India | Paraspeak: Pranet Khetan — Cloud-based AI solution converting unclear speech into clear pronunciation in real time for people with speech impairments.
– Türkiye | Oilsorb: İrem Erden — Sustainable oil spill response using reusable wool-based absorption pads and drones.
– United States | AKQUA-Gel: Arya Anilkumar — AI-powered smart bandage monitoring wound healing in real time for early infection detection.

Strategic implications and next steps
– Internal alignment: Prepare follow-up briefings on each ambassador project for potential partnerships, pilots, or funding decisions.
– Stakeholder engagement: Maintain coordination with IOC for joint funding/support where applicable; plan communications around the February events.
– Communications: Consider a combined press release or internal memo highlighting the 10 teams, their projects, and the Samsung-IOC collaboration.
– Milestones: Track progress milestones tied to the two-year support window, including prototype maturation, pilot deployments, and potential commercialization.

If you’d like, I can condense these into a one-page briefing or tailor a short internal memo for specific teams (e.g., R&D, partnerships, communications).

Summary of Samsung Corporate Citizenship Office Announces 10 Global Solve for Tomorrow Ambassadors

Samsung Electronics Co., Ltd., a Worldwide Mobile and Computing Equipment Partner of the International Olympic Committee (IOC), announced the official selection of 10 global Solve for Tomorrow Ambassador teams as part of its ongoing corporate citizenship initiatives.

The announcement was made in Milan, where the ambassador program announcement is being held in conjunction with the Olympic Winter Games Milano Cortina 2026. The three-day program runs from Feb. 8–10 and includes an appointment ceremony, a solution exhibition and networking activities.

Solve for Tomorrow is Samsung’s global problem-solving platform that supports young people in developing innovative STEM-based solutions to address local and global challenges. This year’s global ambassadors were selected from winning teams of Solve for Tomorrow regional competitions around the world, with the final selection being made through a joint evaluation by Samsung and the International Olympic Committee (IOC) based on the innovation, scalability and social impact of each solution. The 10 selected teams are divided into two focus areas — Sport & Tech, and Accessibility & Environment — with five teams chosen in each category.

As part of the Ambassador program, each selected team will receive funding, along with up to two years of continued support from Samsung to help transform their prototypes into commercially viable products. Five teams in the Sport & Tech category will be jointly supported by Samsung and the International Olympic Committee (IOC).

During the ceremony, two Solve for Tomorrow alumni — Danielle Yang, a Samsung Solve For Tomorrow Ambassador in Sport & Tech, and Simon Cénet of Team Liova from France — shared personal stories and insights on youth innovation and the real-world impact of their projects.

Yang, who has a hearing disability herself, explained her motivation for participating in the program, stating, “I joined Samsung Solve for Tomorrow to address the challenges I experienced in my daily life.” She added, “With the support of Samsung Electronics and the International Olympic Committee (IOC), I am truly honored and delighted to have the opportunity to share my idea with the world, even on the Olympic stage.”

“Through Samsung Solve for Tomorrow, I gained the confidence that my idea can create positive change in society,” said İrem Erden, an Ambassador from Türkiye who won a regional competition with OilSorb, a marine oil spill response solution that utilises reusable wool-based oil absorption pads and drones. “As a selected ambassador, I will strive to inspire more generations.”

Sustainable Innovation in Sport & Tech

Held under the theme “Sport & Tech,” the aim of Samsung’s 2026 Ambassador program is to empower youth to drive sustainable innovation through the intersection of sports, technology and leadership. The official appointment ceremony took place at Samsung House in Milan and was attended by approximately 80 global stakeholders, including IOC President Kirsty Coventry; Jae Youl Kim, IOC Executive Board Member and President of Samsung Global Research; Olympism 365 Commission Chair Auvita Rapilla; Olympism 365 Commission Member Nawal El Moutawakel; Won-Jin Lee, President and Head of Global Marketing at Samsung Electronics; and Simon Sung, President and CEO Samsung Electronics Europe.

Commitment moment in the appointment ceremony underscored the shared commitment of Samsung and the IOC to jointly nurturing future talent and empowering young people to help shape a better world. This commitment was brought to life through a stage performance in which the composite logos of both organisations were brought together by unfolding and overlapping the Galaxy Z TriFold, completing the visual composition. The act of opening the Galaxy Z TriFold symbolically represented the expansion of ideas and potential, as well as the shared belief of Samsung and the IOC in opening new possibilities as young people step forward to lead the future.

“The projects are truly inspiring: full of creativity, imagination, and passion to make a real difference. You’re using technology to shape a future that is more inclusive, more sustainable, healthier and more active,” said IOC President Coventry. “I am especially excited to see the first-ever Sport & Tech winners — combining sport, technology, and problem-solving in ways that can truly change lives.”

“Through Solve for Tomorrow and our collaboration with the IOC, we are creating environments where young people can discover their strengths, express their ideas, and contribute meaningfully to society,” said Global Marketing Head Lee. “We are not only supporting innovation but also nurturing future leaders who will carry forward the values of excellence, respect, friendship — and creativity.”

Solution Exhibition and Innovation Workshop

On Feb. 9, the ambassador teams will showcase the solutions they developed at Smart City Lab in Milan and attend an innovation-themed workshop led by the IOC’s Olympism365 Innovation Hub that will equip the ambassadors with the skills to be an innovator of sustainable development in the world of sports. The exhibition will be attended by representatives from the IOC, the Milano Cortina 2026 Organising Committee and various Italian government agencies.

On Feb. 10, the ambassadors will take part in a series of on-site programs and official activities, as well as a visit to the Milano Cortina 2026 Olympic Village. Through these experiences, Samsung is supporting the ambassadors in deepening their understanding of sports, technology and the meaning of the Olympic Games and the Olympic spirit.

Details regarding the 10 newly selected Solve for Tomorrow Ambassador teams and their projects are as follows:

The Five Sport & Tech Ambassador Teams

Australia | TeamUp: Ahan Khiani
An AI-based platform that connects individuals with local sports teams and communities to increase participation in recreational sports.

Indonesia | Run Sight: Anthony Edbert Feriyanto
A wearable AI solution that helps people with visual impairments safely participate in running and other physical activities by detecting lanes and obstacles.

Türkiye | Poseidon: Umut Devrim Deveci
A swimming safety system for visually impaired users that provides vibration alerts through a wristband when approaching boundaries or obstacles.

Great Britain | Curastep: Raye Woon
Smart sneakers equipped with sensors to detect early signs of blister formation in people with diabetes and encourage safe physical activity.

United States | Storm Shield: Danielle Yang
A protective sports headband designed to shield hearing aids from moisture, impact and environmental damage during physical activity.

The Five Accessibility and Environment Ambassador Teams

China | Furen Makers: Chenyue Wang
A brainwave-controlled wheelchair designed to support people with ALS and physical disabilities in mobility, rehabilitation and sports participation.

France | Liova: Simon Cénet
A reusable battery production kit that transforms discarded smartphone batteries into portable power banks to reduce electronic waste.

India | Paraspeak: Pranet Khetan
A cloud-based AI solution that converts unclear speech into clear pronunciation in real time for people with speech impairments.

Türkiye | Oilsorb: İrem Erden
A sustainable oil spill response solution using reusable wool-based oil absorption pads and drone technology to address marine pollution.

United States | AKQUA-Gel: Arya Anilkumar
An AI-powered smart bandage that monitors wound healing in real time and supports early infection detection through sensor data.

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Key Takeaways

Here are clear takeaways from the meeting notes on Samsung’s Galaxy Buds4 series launch:

– Announcement overview
– Samsung unveiled Galaxy Buds4 Pro and Galaxy Buds4, emphasizing premium hi-fi audio combined with refined, computationally designed comfort.
– Key differentiators: Buds4 Pro (canal fit, higher-end features) and Buds4 (open-fit, more casual/comfortable design).

– Design and fit
– Computational design uses hundreds of millions of ear data points and 10,000+ simulations for enhanced stability and all-day comfort.
– Buds4 Pro: canal fit; Buds4: open-fit.
– New stabilised blade with engraved pinch control; transparent, clamshell cradle for easier storage/charging.
– Color options: Buds4 (Black, White); Buds4 Pro (Black, White, Pink Gold online-exclusive).

– Audio hardware and performance
– Buds4 Pro features a wider woofer; speaker area increases by about 19.8% for better bass and overall fidelity; paired with tweeter for 24-bit/96kHz capable sound on compatible devices.
– Outer microphone placement optimized for ANC performance and wind/noise reduction.
– Direct Multi-Channel 360 Audio capability on compatible devices.

– Software, ANC, and AI features
– Enhanced Adaptive ANC/EQ; Adaptive ANC to tailor noise cancellation to ear shape and wearing conditions.
– Super Clear Call (Super Wideband call) for clearer voice on calls; works best on compatible Galaxy devices and One UI versions.
– ANC is off by default; pinch/hold gesture for ANC can be configured in phone settings (One UI 8.0+ or Galaxy Wearable app on older versions).
– AI integrations: hands-free AI agents (Bixby, Gemini, Perplexity) for Galaxy users; Buds4 Pro adds hands-free AI access without phone interaction.
– Enhanced sound controls and ecosystem integration via AI agents and quick access.

– Galaxy ecosystem integration
– Easy Buds setup: opening the cradle can connect without installing the Galaxy Wearable app.
– Quick Panel/Buds shortcut allows on-the-fly volume/EQ adjustments.
– Buds4 Pro adds Head Gesture controls for calls and activating Bixby; hands-free operation to stay engaged with surroundings.

– Connectivity and compatibility
– Bluetooth 6.1 with Auto Switch and Auracast.
– Sensor suite includes VPU, Force & Touch, IR, accelerometer, gyro, Hall, etc.
– Android 12+ with 1.5GB RAM required for full feature set; some features require Samsung devices or One UI 6.x.
– Water resistance: Buds4 IP54 (earbuds only); Buds4 Pro IP57 (earbuds only).

– Battery, music, and call performance
– Buds4: up to 5 hours (ANC on) / up to 24 hours total with case; up to 6 hours (ANC off) / up to 30 hours total.
– Buds4 Pro: up to 6 hours (ANC on) / up to 26 hours total with case; up to 7 hours (ANC off) / up to 30 hours total.
– Talk time: Buds4 up to 3.5 hours (ANC on) / 4 hours (ANC off); Buds4 Pro up to 4.5 hours (ANC on) / 5 hours (ANC off).
– Battery life figures are based on internal testing and may vary by usage and settings.

– Availability and go-to-market
– Pre-orders in Australia start today; general availability begins March 11.
– Online-exclusive Pink Gold color for Buds4 Pro.

– Quick questions and follow-ups
– Pricing and regional availability beyond Australia.
– Specific device/One UI version requirements for key features (Super Clear Call, AI features, SWB, etc.).
– Marketing assets and one-page comparison guides (Buds4 vs Buds4 Pro) for sales teams.
– Confirm any region-specific color options or limited editions.

If you’d like, I can turn these into a concise one-page briefing for executives or a contrasting-specs sheet for internal teams.

Summary of Samsung Unveils Galaxy Buds4 Series: Ultimate Hi-Fi Sound with Enhanced Comfort and Fit

Samsung Electronics Co., Ltd. today introduced its latest Galaxy Buds4 Pro and Galaxy Buds4, redefining what premium earbuds can deliver in both superior hi-fi audio and everyday wearability. Built to sound as good as they feel, the Galaxy Buds4 series pairs incredible sound quality with a more refined, computationally designed fit, bringing Samsung’s most advanced audio and wearability innovations together in one seamless experience. For the first time, Buds4 Pro features a wider woofer, combined with enhanced Active Noise Cancellation (ANC)[1] and a state-of-the-art enhanced Adaptive Equaliser(EQ), to help supply full-spectrum sound as true to the original recording — while intelligently adapting to real-world conditions. Thoughtful design updates, intuitive hands-free controls, and deeper AI integration further underscore Samsung’s commitment to earbuds designed for how people listen, move, and live throughout the day.

“Samsung understands that a truly premium audio experience combines technical sound quality with how that sound feels throughout a user’s day,” said Ikhyun Cho, Corporate VP of Mobile Enhancement R&D Team, Mobile eXperience. “With the Galaxy Buds4 series, our design philosophy was uncompromising, providing all-day comfort without sacrificing audio performance, because these are what consumers value most. We engineered our most powerful hi-fi audio and our most secure, ergonomic fit to enhance one another, delivering the best and most satisfying listening experience we’ve ever created.”

Computational Design Optimised for Enhanced Stability and All-Day Comfort

With the Buds4 series, Samsung has established a computational design based on more than hundreds of millions of global ear data points and over 10,000 simulations[2]. The Buds4 series features an ultra-sleek, ergonomic fit with smaller[3], better-fitting earbud heads to deliver a more secure, comfortable experience during all-day wear. The new stabilised blade includes a premium metal finish and an engraved pinch control[4] area designed to help users easily locate and adjust settings. The new, transparent, clamshell-type cradle makes storage and charging more intuitive and convenient— while also highlighting the refined blade design to deliver a stylish, high-quality listening experience on the go.

Galaxy Buds4 Pro and Buds4 offer distinct design architectures to meet different needs. Galaxy Buds4 Pro features a canal fit design that combines ultimate sound with maximum functionality. The open-fit design of Galaxy Buds4 delivers a comfortable, user-friendly audio experience. Customers also have the option to choose from several distinct colourways. Galaxy Buds4 Pro and Buds4 are available in White and Black with a refined matte finish, as well as an online-exclusive Pink Gold for Buds4 Pro, only available on Samsung.com/au.

Superior Hi-Fi Sound With Innovative Hardware Updates

Larger speakers offer better sound quality, and Buds4 Pro introduces a new wider woofer, featuring a new design that helps to make efficient use of space. By maximising the vibration area and minimising the speaker’s edge, the wider woofer increases the effective speaker area by almost 20%[5]. Combined with the tweeter, these features deliver natural, immersive audio with clean bass and rich treble that supports 24-bit/96kHz audio[6] — ultimately delivering high-fidelity sound as true to the original recording. These enhancements capture everything from the high, resonant sounds of violins to the deep, throaty pulses of double basses — details that were difficult to reproduce in earlier generations. Also, the outer microphone is strategically placed on the upper side of the metal finish to maximise Active Noise Cancellation functionality while minimising feedback from wind and other external factors.

Maximised Audio Experiences With Enhanced Adaptive EQ and ANC

Galaxy Buds4 series offers software updates that build on powerful adaptive sound capabilities users have come to love in previous Buds generations. Enhanced ANC is designed to tune out noise from heavy transit sounds to everyday background noise, helping to ensure an immersive audio experience that adapts to changing environments. For example, when commuting on a bus, train or airplane, Buds4’s enhanced Active Noise Cancelling reduces low-frequency engine and road noise while maintaining rich, balanced sound — allowing users to focus on music, podcasts or calls without distraction.

Enhanced Adaptive ANC/EQ[7] allows for full media immersion, minimising noise leakage by analysing the wearing conditions and unique ear shape of each user. Alongside dynamic frequency adjustments, this feature applies optimal ANC algorithms in real-time for peak noise-cancelling performance so users can enjoy fine-tuned sound experiences tailored to their individual needs.

When it’s time to make a phone call, Super Clear Call[8] utilises super wideband call technology to provide ultra-clear call quality and double the bandwidth of conventional Bluetooth calls. Whether users are cheering at a baseball game, dining in a bustling restaurant or spending time with their children at the playground, their voice remains crisp and clear, ensuring they sound as if they were speaking face-to-face.

An Enriched Galaxy Ecosystem Experience

For Galaxy users, the Buds4 series introduces integrations that enhance the Galaxy ecosystem experience. Users can initiate AI agents[9] — including Bixby[10], Gemini[11] and Perplexity[12] — with hands-free and voice controls, helping users stay engaged with their surroundings while maintaining control over their audio experience. Buds4 Pro allows users to access AI features without reaching for their phones, making it easier than ever to integrate AI into their everyday routines.

Galaxy ecosystem users can enjoy simple Buds setup.[13] Just by opening the cradle — without having to install the Galaxy Wearable app — Galaxy users can easily connect their Buds to their phone or tablet. Through the Buds shortcut menu or in the Quick Panel, users can control and customise the volume or EQ for the optimal sound experience.

Buds4 Pro also includes Head Gesture[14] controls to manage calls and engage with Bixby, allowing users to perform subsequent actions hands-free. Along with voice commands, hands-free controls such as these allow users to navigate their day without distraction, ensuring their daily activities remain seamless and uninterrupted.

Availability

The Galaxy Buds4 series is available for pre-order in Australia starting today, with general availability starting March 11.

To learn more about the Galaxy Buds4 series, please visit: www.samsung.com/galaxy-buds4-series/.

Galaxy Buds4 Series Specifications

[1] ANC (Active Noise Cancellation) is off by default, and the Pinch and Hold gesture for ANC can be configured directly in the phone settings for devices running One UI 8.0 and later. For devices running on earlier versions of One UI, configurations can be found in the Galaxy Wearable app.

[2] Based on global ear data research conducted by Samsung Design Innovation Center.

[3] Galaxy Buds4 only.

[4] Galaxy Buds are available to connect as Bluetooth Audio regardless of OS but to configure advanced settings on the Galaxy Wearable app, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and minimum 1.5GB Memory.​ Advanced settings on the Galaxy Wearable app include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC.

[5] The exact number is 19.8% compared to Buds3 Series.

[6] Users can enable Ultra High Quality (UHQ) audio in the Buds4 Pro Settings, navigating to Sound Quality in the main menu and Advanced Quality Options in Effects.

[7] Available on Buds4 Pro.

[8] Super Clear Call (Super Wideband call) is available on Galaxy devices with One UI 6.1.1 or above. Additional devices may be supported in the future.​ Super Wideband (SWB) is available regardless of the Call App. SWB may not be supported depending on the mobile network between devices.​

[9] AI features require compatible Samsung Galaxy phone.

[10] Supports 9 languages: Korean, English, German, French, Italian, Spanish, Portuguese, Chinese (Simplified) and Japanese.

[11] Gemini is a trademark of Google LLC. Gemini Live feature requires internet connection and Google Account login. Compatible with certain features and certain accounts. Available on select devices and select countries, languages, and to users 18+.

[12] The Perplexity app comes pre-installed on S26 Series devices and can be removed at any time. To enable Perplexity to work with compatible Samsung apps and select third party apps, users must grant the necessary permissions in device settings. Functionality may vary depending on app compatibility, user permissions, and available features. Multi step task support may differ by app and use case.

[13] Requires a compatible Samsung Galaxy device, Internet connection and Samsung account.​

[14] Default is off. Users can turn on Head Gestures through the Galaxy Wearable app.

[15] Actual battery life may vary and depend on usage conditions such as function settings, playback file type, and Bluetooth signal strength. Play time may vary based on settings.

[16] May vary depending on the availability of the pairing device.

[17] May vary depending on the availability of the pairing device.

[18] IP rated for submersion in up to 3 feet of fresh water for up to 30 minutes (charging case is not water resistant). Not advised for beach or pool use. If the earbuds or user’s hands are wet, they must be dried thoroughly prior to handling. Damaged earbuds are not guaranteed to be water resistant.

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Key Takeaways

Here are clear takeaways from the Galaxy S26 launch notes.

Executive summary
– Samsung positions the Galaxy S26 series as the most intuitive, proactive, and adaptive Galaxy AI experience yet, designed to simplify daily phone tasks by handling complex work in the background. Key differentiators include built-in privacy innovations, advanced AI capabilities, and a highly capable imaging/performance stack across Ultra, S26, and S26+.

Key highlights by area

1) AI and user experience
– Galaxy AI is designed to require fewer steps and less user expertise, with proactive, context-aware assistance.
– Now Nudge and Now Brief: timely, personalized prompts and reminders; contextual suggestions (e.g., photos for a friend, calendar integration from conversations).
– Circle to Search with Google: upgraded multi-object recognition for deeper image searches (identify clothing, items, etc. across an image).
– Bixby improvements with support for multiple agents (Gemini, Perplexity) and multi-step, background task handling for streamlined workflows.
– Creative Studio and Photo Assist: AI-powered editing described in natural language, scene changes from day to night, object restoration, and step-by-step review/undo capability.
– Document Scan enhancements: automatic alignment, multi-image PDFs, easier digitization of receipts/notes.

2) Performance, hardware, and thermal design
– Ultra model: customised Snapdragon 8 Elite Gen 5 Mobile Platform for Galaxy; enhanced CPU/GPU/NPU performance, improved heat dissipation via a redesigned Vapour Chamber; Super-Fast Charging 3.0.
– Thermal management enables sustained AI workloads, gaming, and heavy multitasking.
– ProScaler and mDNIe for improved image quality and color accuracy.

3) Cameras and imaging
– Ultra: wider apertures for better low-light performance; Enhanced Nightography Video; upgraded Super Steady with horizontal lock; APV for efficient high-quality video compression; AI ISP improvements for selfies.
– Selfie and standard camera improvements driven by upgraded AI processing.
– Photo Assist enhancements allow more fluid editing, fine-tuning, and ongoing adjustments with AI-generated changes.
– Creative Studio enables end-to-end idea-to-visuals—from sketches to invitations and wallpapers—without switching tools.
– Document Scan capabilities for clean multi-image PDFs.

4) Privacy, security, and data protection
– Privacy Display on Galaxy S26 Ultra delivers pixel-level privacy by controlling light dispersion; combined hardware/software approach to limit side visibility.
– Customizable privacy triggers (PINs, apps) and levels (Partial Screen Privacy, Maximum Privacy Protection).
– AI-powered safeguards: Call Screening, Privacy Alerts, Private Album in Gallery.
– PQC (post-quantum cryptography) extended to critical system processes; Knox Matrix updates with PQC-enabled end-to-end encryption and clearer device-security status.
– PDE (Personal Data Engine) for context-aware AI; KEEP (enhanced encrypted protection) and Knox Vault for data isolation.
– Seven years of security updates noted.

5) Ecosystem, devices, and accessories
– Galaxy Buds4 series recommended as a natural companion; hands-free AI activation, head gestures, and flow-preserving interactions between phone and buds.
– Multiple agent options (including Gemini and Perplexity) to handle tasks across apps with natural language.

6) Availability and market details
– Availability: Pre-orders begin Feb 26; general availability March 11 in Australia.
– Design language unified across models; color options: Cobalt Violet, White, Black, Sky Blue; Samsung.com.au exclusive Pink Gold and Silver Shadow.
– Samsung Care+ options available for added peace of mind.

7) Specifications snapshot (selected highlights)
– Galaxy S26 Ultra: 6.9″ QHD+ 120Hz Vision booster; 214 g; 50MP ultra-wide, 200MP wide, 50MP tele, 10MP tele, 12MP front; 16GB RAM + 1TB storage; 5,000 mAh; wired charging up to Super-Fast 3.0; IP68; Android 16 with One UI 8.5.
– Galaxy S26: 6.3″ FHD+ Dynamic AMOLED 2X; 12+ min. storage options (e.g., 12+512GB, 12+256GB); 4,300 mAh; 5G/LTE/Wi-Fi 7; Android 16/One UI 8.5.
– Galaxy S26+: 6.7″ QHD+ Dynamic AMOLED 2X; 4,900 mAh; similar connectivity and OS; faster wireless charging and PowerShare features as applicable.
– AP/Market variations: Snapdragon 8 Elite Gen 5 for Galaxy (Ultra) with Exynos 2600 in some variants for S26/S26+ depending on market.

8) caveats and notes
– Many features and capabilities vary by country/region and specific device configurations.
– Some claims are dependent on software updates, accounts, or network conditions; several footnotes indicate variability in performance and availability.
– Some features require specific apps, account logins, or hardware configurations (e.g., Privacy Display availability, Circle to Search coverage).

Potential implications for teams
– Messaging focus: emphasize effortless AI that “works in the background” and privacy-first design (Privacy Display, PQC, Private Album).
– Sales enablement: prepare region-specific specs comparisons (Ultra vs S26 vs S26+), including chip variants and storage options; highlight exclusive colors and Samsung Care+ options.
– Marketing: position AI features (Now Nudge/Brief, Circle to Search, multi-agent support) as productivity enablers; spotlight imaging/Video enhancements and new editing capabilities.
– Security/compliance: align support materials around PDE, KEEP, Knox Vault, and seven-year security updates; clarify PQC protection benefits.
– Partnerships: clarify terms around Galaxy AI being free initially with potential premium options per partner notes.

Suggested next steps
– Create a concise one-page executive brief highlighting top 5-7 AI and privacy features for sales and executives.
– Prepare a consumer-facing FAQ addressing availability, color options, regional chip variants, and feature variability by market.
– Update the marketing kit to feature Privacy Display, Now Nudge/Brief, Circle to Search, Photo Assist/Creative Studio, and Knox/PQC security.
– Gather region-specific details on pricing, storage options, and exact availability timelines to share with regional teams.

If you’d like, I can convert this into a one-page briefing or a slide-ready deck outline tailored for your audience (executives, sales, or PR).

Summary of Samsung Unveils Galaxy S26 Series: The Most Intuitive Galaxy AI Phone Yet

Samsung Electronics Co., Ltd. today announced the Galaxy S26 series, powered by the most intuitive, proactive and adaptive Galaxy AI[1] experiences yet and designed to simplify the tasks people do on their phones every day. From managing plans and finding information to capturing and refining content, Galaxy S26 reduces the effort and number of steps required to get things done. As Samsung’s third-generation AI phones, Galaxy S26, S26+ and S26 Ultra handle complex tasks in the background, allowing users to focus on results rather than how the technology works.

The Galaxy S26 series was engineered with Samsung’s most advanced capabilities working together as one: incredible performance, an industry-leading camera system and Galaxy AI. This provides a strong foundation that gives Galaxy S26 users the confidence to depend on their phone throughout the day.

Building on Samsung’s decades of innovation in display technology, Galaxy S26 Ultra introduces the Galaxy’s first built-in Privacy Display for mobile phones to unlock a new class of display experiences and reinforce Samsung’s commitment to privacy at a pixel level[2]. Galaxy S26 Ultra also delivers a customised chipset and upgraded thermal management that enable faster and more powerful AI — all wrapped up in the slimmest Ultra yet.

Together, these choices allow the Galaxy S26 series to deliver the most powerful Galaxy experience yet.

“We believe AI should be something people can depend on every day, designed to work consistently for everyone and without the need for expertise,” said TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. “With the Galaxy S26 series, we focused on making AI feel effortless, working quietly in the background so people can focus on what matters.”

Powerful Performance Designed Around Everyday Use

Engineered for all-day performance, the Galaxy S26 series is built on the most powerful hardware ever on a Galaxy S series. Across the line-up, the Galaxy S26 series is engineered for AI performance, power efficiency and thermal management, ensuring demanding tasks run smoothly and consistently, so users can rely on their device when it matters.

On Galaxy S26 Ultra, a customised mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy[3] — delivers the best performance ever in its class with significant gains across CPU, GPU, and NPU to support faster, smoother experiences that keep up throughout the day.

A CPU performance increase[4] means Galaxy S26 Ultra responds more quickly and handle complex workloads intelligently, even when multiple tasks are running at once. An improvement in NPU performance powers always-on Galaxy AI features that run seamlessly, allowing users to move between tasks without lag or interruption. A boost in GPU performance delivers richer visuals and more fluid gameplay.

To sustain this level of performance, Galaxy S26 Ultra introduces a redesigned Vapour Chamber with thermal interface material positioned along the sides of the processor, allowing heat to spread more efficiently across a larger surface area. This improves[5] heat dissipation to keep the device cool and consistent, even during demanding activities such as gaming, multitasking and video capture. To support all-day use[6], Galaxy S26 Ultra also brings Super-Fast Charging 3.0, allowing for a faster charge.[7].

Embedded into the processor, Samsung’s proprietary technologies enhance visual performance. ProScaler[8] improves image scaling so photos and videos appear richer and clearer at a glance by sharpening text and fine detail while smoothing textures. Additionally, Samsung’s mobile Digital Natural Image engine (mDNIe) delivers more subtle and lifelike colours thanks to image processing.

Taken together, these advancements deliver dependable all-day performance, making every action feel effortless.

Galaxy’s Industry-Leading Camera System

The Galaxy S26 series brings the same focus on intuitive interaction to creativity and productivity, delivered through the best Galaxy camera system. With an approach that integrates capturing stunning photos and videos, editing and sharing into a single, seamless experience, creativity feels more natural and accessible even without professional tools or technical knowledge.

On Galaxy S26 Ultra, wider camera apertures[9] allow more light to reach the sensor, delivering clearer photos with richer details in low-light conditions, even when zoomed in. Enhanced Nightography Video[10] keeps footage clearer and more vibrant even in dim scenes, whether capturing concerts indoors or recording moments around a campfire after sunset. Video capture is further enhanced with upgraded Super Steady[11] capabilities, which add a horizontal lock option for greater stability and to make consistent framing easier to achieve, even with bumpy trails or fast-paced activities. Galaxy S26 Ultra is the first Galaxy device to support APV, a new professional-grade video codec designed to deliver efficient compression for high-quality production workflows. Developed with advanced creators in mind, it can help maintain high video quality even through repeated edits.[12]

Improvements to the AI ISP[13] now extend to the selfie camera, capturing more natural skin tones and finer detail in mixed lighting.

Editing photos and videos is just as easy and straightforward, with AI-powered tools built into familiar workflows so users can make changes quickly and unlock their creativity without design expertise.

With the upgraded Photo Assist[14] suite, users can simply describe what they want to change in their own words. Changing the scene from day to night is just a matter of asking. It can also add to images and restore missing parts of objects like a bite taken out of a cake. Personal details, such as a spill on clothing, can also be cleaned up with Galaxy AI’s new ability to change outfits in photos. Edits can now be made continuously, reviewed step by step, and easily adjusted or undone along the way, helping to make the process feel fluid rather than final.

Creative Studio[15] builds on this simplicity by bringing creation and customisation into one integrated space, making it easier to act on ideas when inspiration strikes. Starting from a sketch, photo or prompt, users can quickly turn ideas into polished visuals — from stickers and invitations to personalised wallpapers — and refine or share them without switching tools or interrupting creative flow.

The Galaxy S26 series also simplifies frequent visual tasks with AI-powered tools like the Document Scan, which removes distortions and distractions such as creases or fingers to deliver clean scans instantly. Multiple images can be organised automatically into a single PDF, making it easy to digitise receipts, forms or notes.

An Intuitive Galaxy AI Experience

The Galaxy S26 series is designed to make frequently used experiences feel straightforward and user-friendly, with Galaxy AI reducing the steps between intent and action. It works more proactively and seamlessly on the user’s behalf based on context, surfacing the right support at the right moment and automating tasks with minimal manual input. As the technology fades and handles tasks in the background, users can focus on the results.

With Now Nudge[16], timely and relevant suggestions help users stay in the flow without being distracted. If a friend asks for photos from a recent trip, Galaxy S26 automatically suggests photos from the Gallery, removing the need to search through albums or switch between apps. When receiving a message about a meeting, Galaxy S26 can recognise context from a conversation, integrating the Calendar and Gallery apps to provide relevant recommendations.

On the Galaxy S26 series, Now Brief[17] has become more proactive and personalised[18]. It surfaces timely reminders for important events – from reservations to travel, based on personal context, helping users stay organised throughout the day.

Searching for information is also easier than ever. Circle to Search with Google[19] on the Galaxy S26 series has been upgraded with enhanced multi-object recognition, so users can now explore more deeply on multiple parts of an image at once. If users spot a look they love, the feature also identifies everything from the jacket to the shoes, all in one search.

Galaxy S26 series features an upgraded Bixby[20] as a conversational device agent, making it more intuitive and easier than ever to interact with Galaxy devices. Users can navigate their devices and adjust settings using natural language, without the need for exact terminology or commands. Alongside Bixby, Galaxy S26 series integrates a choice of agents, including Gemini and Perplexity. Once set up, tasks can be completed with a single button press or voice prompt. Galaxy S26 can also handle multi-step tasks in the background, streamlining the process on the user’s behalf. For example, with Gemini, booking a taxi[21] can be as simple as asking, reviewing the details and tapping confirm. These agents support tasks such as searching, and carrying out complex tasks seamlessly across apps through natural interaction.

Together, these proactive, personalised and adaptive experiences lay the foundation for more agentic AI experiences — setting the stage for Galaxy devices to become trusted companions that understand and anticipate user needs.

Layers of Protection in the Age of AI

As mobile experiences become more personalised thanks to AI, protecting user privacy becomes even more critical. Samsung builds added protection into the Galaxy S26, keeping personal data safe while giving users a clear sense of how their information is used.

Galaxy S26 Ultra introduces privacy at the pixel level with the Galaxy’s first built-in Privacy Display[22], a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone. Designed for everyday situations like transit, cafés and shared environments, Privacy Display goes beyond anything previously available on Galaxy devices — hardware and software working as one to protect privacy without compromising the viewing experience.

By controlling how pixels disperse light, the display keeps content clear, bright and comfortable for the user in everyday use, while limiting what others can see. Unlike traditional stick-on privacy films, Galaxy’s integrated Privacy Display preserves full viewing quality from all directions when off, and limits visibility for others from side viewing angles when activated, even when switching between portrait and landscape orientation.

Users can customise when it turns on — such as when entering PINs, patterns and passwords or opening selected apps — and adjust privacy levels depending on the situation. Partial Screen Privacy intelligently limits visibility for notification pop-ups, while Maximum Privacy Protection further obscures side views for added discretion, all with minimal impact on power or usability.

The Galaxy S26 series also brings smarter software safeguards that work quietly in the background. AI-powered Call Screening[23] identifies unknown callers and summarises intent, making it easier to safely manage calls. Privacy Alerts use machine learning to proactively notify users in real time when apps with device admin privileges unnecessarily attempt to access sensitive data, such as precise location, call logs or contacts. These alerts help users quickly understand when apps are seeking deeper access, so they can manage permissions with greater clarity and control.

Private Album, built into Gallery, lets users easily hide selected photos and videos without creating a separate folder or signing into a Samsung Account. To stay ahead of emerging threats, Galaxy S26 also extends Samsung’s innovation in post-quantum cryptography (PQC) to critical system processes, including software verification and firmware protection, strengthening device integrity for the future.

New updates to Knox Matrix strengthens protection across connected Galaxy devices, adding PQC-enabled end-to-end encryption for direct transfers like eSIM migrations and clearer visibility into firmware update status across the ecosystem through Security Status of Your Devices.

These experiences are supported by Samsung Knox, the security platform that helps protect Galaxy devices. For on-device Galaxy AI, Personal Data Engine (PDE) enables context-aware, personalised AI experiences. To keep this process safe, Knox Enhanced Encrypted Protection (KEEP) encrypts each app’s data, while Knox Vault[24] adds a physical layer of protection that isolates sensitive data inside its own hardware. Together with settings that let users choose how AI features operate, Galaxy S26 combines hardware and software to deliver a comprehensive, system-wide approach designed to help keep personal data protected.

These updates build on Galaxy’s existing security and privacy portfolio which includes Auto Blocker, Theft Protection, Private Sharing, Secure Wi-Fi and more. These layers of protection are designed to give users greater transparency, choice and control through Samsung’s continued mobile security innovation in the age of AI. And with seven years of security updates, Galaxy S26 helps keep these layers resilient over time — supporting longer, more confident use well into the years ahead.

Galaxy S26’s ease of use continues even when the phone is out of reach. The new Galaxy Buds4 series is a natural companion to Galaxy S26, extending everyday experiences beyond the phone while delivering rich and immersive hi-fi sound. When Galaxy S26 is paired with Galaxy Buds4, interactions can continue naturally in moments when using hands isn’t practical. Users can activate AI agents[25] with their voices, manage calls through simple Head Gestures[26] on Buds4 Pro, and stay connected without breaking their flow.

Availability

Pre-order for Galaxy S26 Ultra, S26+ and S26 will be available starting from February 26 and general availability will be available March 11 in Australia. The Galaxy S26 series features a unified design language across all models, with shared colour options including Cobalt Violet, White, Black and Sky Blue[27] alongside the Samsung.com/au exclusive[28] Pink Gold and Silver Shadow.

For added peace of mind, Samsung Care+[29] offers a device and mobile refresh program.

SPECIFICATION TABLE

*Specifications may vary by market.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties.

[2] Privacy Display feature controls the screen’s viewing angle to limit peripheral vision. Some changes in image quality may occur outside the viewing angle. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information. Available for specific apps once they are manually enabled in Settings. Use of screen protectors may impact the performance of the feature and may not be suitable for users with vision or accessibility requirements.

[3] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[4] AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[5] Vapor Chamber performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[6] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged and many other factors.

[7] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,855 mAh for Galaxy S26 Ultra.

[8] ProScaler feature is supported on Galaxy S26+ and S26 Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[9] 47% more light on 200MP Wide camera and 37% on 50MP Telephoto (5x Optical Zoom) camera on Galaxy S26 Ultra. Brightness improvements shown are compared to Galaxy S25 Ultra.

[10] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[11] Super Steady results may vary depending on editing method and/or shooting conditions.

[12] Playback, editing and export performance may vary depending on shooting conditions, device settings, and compatible software. Actual results may vary.

[13] Availability may vary by country, region, language device model, OS/One UI version. Actual results may vary.

[14] Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[15] Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker sets only compatible with Samsung Keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later.

[16] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with certain third party messaging apps including Samsung Messages, Google Messages, Google Chat, WhatsApp, WhatsApp Business, KakaoTalk, LINE, Signal, Instagram (DM), Tango, NTT Docomo Messages, KDDI Messages. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.

[17] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.

[18] Compared to previous models.

[19] Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

[20] Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region, and language. Bixby only recognises certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain), and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects, and expressions may be recognised, and actual performance may vary depending on pronunciation, voice level, and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (https://ift.tt/jgIpiZE).

[21] Availability may vary by country, region, language device model, OS/One UI version.

[22] Privacy Display feature controls the screen’s viewing angle to limit peripheral vision. Some changes in image quality may occur outside the viewing angle. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information. Available for specific apps once they are manually enabled in Settings. Use of screen protectors may impact the performance of the feature and may not be suitable for users with vision or accessibility requirements.

[23] Call Screening feature for Call Assist may vary by country, region and language. Feature may need to be manually activated in select regions.

[24] Samsung Knox Vault availability may vary by model including but not limited to Galaxy S Series, Galaxy A Series, Galaxy Tab S Series and more.

[25] AI features require compatible Samsung Galaxy phone.

[26] Default is set as off. User can turn on Head Gestures through the Galaxy Wearable app.

[27] Colour availability may vary depending on country or carrier.

[28] Exclusively available on Samsung.com.au/

[29] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://ift.tt/dKNFQjg.

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Key Takeaways

Here are clear takeaways from Samsung’s Galaxy for the Planet update and the expanded 2030 goals.

What happened
– Samsung surpassed its 2025 sustainability goals for Galaxy for the Planet and unveiled a new 2030 phase.
– The initiative is expanding from product/design and operations to broader environmental impact across Samsung’s global footprint.

Progress highlights to date
– Materials and circularity
– 10 types of recycled materials now used in Galaxy exterior and interior components, with third-party verification (ISO 14021).
– Innovations in circularity include recycled plastics from ocean-bound sources and discarded fishing nets, plus a Circular Battery Supply Chain for reuse of materials from used batteries.
– Packaging and energy efficiency
– Single-use plastics eliminated from mobile packaging; ongoing R&D delivering near-zero standby power (less than 0.005W) across multiple charger wattages.
– Waste and operations
– Zero Waste to Landfill achieved across all 10 qualifying mobile manufacturing sites, earning Platinum designation under UL Solutions (100%+ landfill diversion); practices adapted regionally.
– Overall momentum
– With 2025 targets met on schedule, Samsung is accelerating its commitments through 2030 and broadening focus beyond products to operations.

2030 goals and focus areas
– Three core areas
– Advancing Circularity
– Target: incorporate at least one recycled material in every module of every mobile product (modules defined as key components like battery, display, camera, structural parts; excludes some accessories/new form factors).
– Strengthening Water Stewardship
– Target: return 110% of water consumed; pursue the highest level of Alliance for Water Stewardship (AWS) certification.
– Conserving Ecosystems (Biodiversity)
– Target: conserve ecosystems equivalent to the footprint of Samsung’s global mobile operations; protect and restore biodiversity around operations.
– Strategic shift
– 2030 goals extend beyond product and manufacturing improvements to address broader environmental and ecological impacts of Samsung’s global operations.

Implications for teams and actions to consider
– Product and supply chain design
– Plan for at least one recycled material in every module; engage suppliers to secure recycled materials and verify conformity (ISO 14021).
– Packaging and product manufacturing
– Maintain and scale packaging changes; monitor and reduce standby power across all chargers and related accessories.
– Environmental management and governance
– Develop a program to achieve AWS Platinum certification for water, plus ongoing biodiversity initiatives near key facilities.
– Track and report progress against 2030 KPIs; ensure regional adaptation where required.
– Metrics and verification
– Maintain third-party verification for materials; align with UL Solutions ZWTL standards and AWS requirements.
– Stakeholder communication
– Prepare internal and external updates highlighting progress, milestones, and 2030 commitments; leverage available video and sustainability resources for storytelling.

Key references and next steps
– Review the official Galaxy for the Planet resources page and Samsung sustainability site for detailed metrics and verification data.
– Identify owners for each 2030 pillar (Circularity, Water, Biodiversity) and set 12–18 month milestones.
– Determine regional implementation plans and any capital or supplier sourcing needs to meet the 2030 targets.

If you’d like, I can convert these into a one-page briefing for leadership or a slide-ready summary with owner assignments and milestones.

Summary of Samsung Expands Its Journey: Galaxy for the Planet with New Goals Through 2030

Samsung Electronics Co., Ltd. today announced progress on its Galaxy for the Planet sustainability commitments and introduced the next phase of the initiative with new environmental goals through 2030. Since launching Galaxy for the Planet in 2021, Samsung has achieved all four sustainability goals set for 2025, which were aimed at reducing environmental impact across product design, manufacturing and operations.

Galaxy for the Planet is the sustainability platform for Samsung’s Mobile eXperience(MX) business, guiding its long-term approach to advancing environmental sustainability. Since its launch, the initiative has driven steady progress across multiple focus areas, evolving alongside advances in technology, materials and operational capabilities.

“The progress we have made through Galaxy for the Planet reflects years of consistent effort across our teams and partners,” said TM Roh, CEO, President and Head of the Device eXperience(DX) Division at Samsung Electronics. “Sustainability is central to how we operate and innovate. It informs how we design products, manage resources and create value beyond our devices. As we work toward our 2030 goals, we are expanding our commitments beyond products and operations to address broader environmental impact as we work toward our 2030 goals.”

Progress on Galaxy for the Planet

Samsung has achieved all four of its 2025 sustainability goals for the Galaxy for the Planet initiative, which was designed to reduce the environmental impact of the company’s mobile products and operations.

A core focus has been expanding the use of recycled and responsibly sourced materials across Galaxy products.[1] Today, Samsung has applied 10 types of recycled materials[2] in both exterior and interior components, supported by ongoing research, testing and verification.

One area of progress is enhancing circularity through innovation in materials. Samsung has incorporated recycled plastics recovered from ocean-bound, discarded fishing nets, and continues its efforts in closed-loop systems such as its Circular Battery Supply Chain, which enables the recovery and reuse of materials from previously used Galaxy device batteries.

Samsung also eliminated single-use plastics from its mobile packaging, transitioning to paper-based and recycled alternatives.[3] At the same time, continued research and development in low standby power technology has reduced standby power consumption in Galaxy mobile phone chargers to near-zero levels  — an innovation now applied across multiple charger wattages.[4]

Across manufacturing operations, Samsung has advanced landfill waste reduction by implementing Zero Waste to Landfill (ZWTL) practices globally. All 10 qualifying mobile manufacturing sites[5] have achieved the Platinum designation for ZWTL under the UL Solutions standard, reflecting landfill diversion rates of 100 percent or higher. Such waste management practices are adapted to regional regulations and infrastructure, as well.

These achievements reflect Samsung’s progress under Galaxy for the Planet and provide momentum to expand the initiative further. With its initial targets met on schedule, Samsung is expanding its environmental commitments with new goals through 2030.

Deepening Our Commitments to the Environment

For its next phase, Galaxy for the Planet will expand beyond product-level initiatives to address the broader environmental and ecological impact of Samsung’s global operations. The new 2030 goals will focus on three key areas: circularity, water stewardship and biodiversity.

• Advancing Circularity

Samsung will continue to advance circularity across its mobile products, with the aim of incorporating at least one recycled material in every module of every mobile product. This underscores the company’s commitment to more responsible and efficient materials sourcing across the Galaxy ecosystem.[6]

• Strengthening Water Stewardship

Samsung is deepening its approach to water stewardship across its mobile operations,[7] with the goal of returning 110 percent of the water consumed. This includes pursuing the highest level of Alliance for Water Stewardship (AWS) certification for responsible water management practices.[8]

• Conserving Ecosystems

Recognizing that its operations can have an impact on surrounding ecosystems, Samsung has set a goal to conserve ecosystems equivalent to the footprint of its global mobile operations.[9] This goal focuses on protecting and restoring natural environments in ways that strengthen biodiversity and ecological resilience around Samsung’s global footprint.

As Samsung continues its sustainability journey, Galaxy for the Planet reflects Samsung’s belief that environmental responsibility is integral to how the company innovates, operates and creates long-term value, reinforcing its commitment to sustainability as a core part of its business.

The video capturing the journey of Galaxy for the Planet is available at the following link.

For more information about Galaxy for the Planet, visit here. Additional details on Samsung’s sustainability metrics, verification processes and progress are available in the Samsung Electronics Sustainability website.

[1] All recycled materials used in Galaxy products have undergone third-party verification figure based on ISO 14021. These include pre- and post- consumer recycled materials

[2] Includes plastics, glass, aluminum, cobalt, lithium, steel, copper, gold, rare earth elements and tantalum. Recycled material use varies by product. For more information, visit: https://www.samsung.com/global/sustainability

[3] In select markets, limited use of plastic wrapping or sealing labels remains due to local conditions. Some legacy packaging materials produced prior to the transition may still be in distribution. For more information, visit: https://www.samsung.com/global/sustainability

[4] Less than 0.005W standby power technology is based on newly released 15W, 25W and 45W Galaxy mobile phone chargers. Figures and product information are based on internal test and findings

[5] Brazil (SEDA-P(C), SEDA-P(M)), Egypt (SEEG-P), India (SIEL-P(N)), Indonesia (SEIN-P), Korea (Suwon, Gumi), Türkiye (SETK-P), and Vietnam (SEV, SEVT)

[6] “Module” refers to key functional components within a mobile product (such as the battery, display, camera or structural components). The goal applies to Samsung Galaxy phones, tablets, PCs and watches, excluding certain accessories and new or emerging form factors.

[7] Brazil (SEDA-C, SEDA-M), Egypt (SEEG), India (SIEL-N), Indonesia (SEIN), Korea (Suwon, Gumi), Türkiye (SETK), Vietnam (SEV, SEVT)

[8] ‘Highest level’ is defined as achieving the top certification level(‘Platinum’) of the Alliance for Water Stewardship (AWS).

[9] Brazil (SEDA-P(C), SEDA-P(M)), Egypt (SEEG-P), India (SIEL-P(N)), Indonesia (SEIN-P), Korea (Suwon, Gumi), Türkiye (SETK-P), and Vietnam (SEV, SEVT)

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Key Takeaways

Here are the key takeaways from the Galaxy AI expansion notes.

Executive summary
– Samsung announced the continued expansion of Galaxy AI into a more open, integrated multi-agent ecosystem, adding Perplexity as an additional AI agent on upcoming flagship Galaxy devices. The system-level AI aims to reduce effort, increase user choice and flexibility, and enable more natural interactions without constant app switching.

What Samsung announced and why it matters
– Multi-agent expansion: Galaxy AI will support a choice of integrated agents, giving users options that fit their needs, preferences, and routines.
– System-level orchestration: Galaxy AI operates at the OS level, understanding user context and enabling natural interactions across the device, not confined to single apps.
– Perplexity integration: Perplexity will be available on upcoming flagship devices, accessible via “Hey Plex” wake word or by pressing and holding the side button, and can work with compatible Samsung Apps and select third-party apps to streamline multi-step tasks.
– Background operation and seamless experience: The AI can work in the background, reducing the need to switch apps or repeat commands, contributing to a more cohesive Galaxy experience.
– Open ecosystem and partnerships: Samsung emphasizes an inclusive ecosystem and collaboration with trusted partners to expand experiences across the Galaxy environment.

Key features and details to note
– Access methods for Perplexity: Voice wake phrase “Hey Plex” and quick-access side button control.
– App compatibility: Will work with compatible Samsung Apps and select third-party apps; requires necessary permissions in device settings; functionality may vary by app and use case.
– Availability and rollout: Perplexity will be pre-installed on S26 Series devices; can be removed by users; additional device support and experiences to be announced.
– Pricing: Galaxy AI features are currently free; no plans to charge for Galaxy AI features themselves. Third-party AI features may have different terms.
– Context and user experience: Focus on reducing steps and cognitive load, enabling more natural task completion across devices.

Implications for teams and operations
– Product and UX: Need to plan for cross-app integration, permissions handling, and intuitive user onboarding for “Hey Plex” and side-button access.
– Partnerships and ecosystem management: Continued collaboration with partners like Perplexity; monitor other potential integrations and supported apps.
– Legal, privacy, and compliance: Clarify data handling and permissions when using third-party agents; ensure user controls are clear and accessible.
– Marketing and support: Prepare messaging around open ecosystem, ease of use, and the ability to choose preferred AI agents; develop user guides and FAQs.

Risks and considerations
– Compatibility variability: Differences in app support and permissions could affect user experience across devices and apps.
– Dependency on partnerships: Success relies on ongoing third-party integrations and support.
– User control and privacy: Need clear disclosures and easy opt-out controls for background AI activity.

Questions for follow-up
– What is the exact roadmap and timeline for device support beyond the S26 Series?
– Will there be any premium AI services or features in the future, or will Galaxy AI remain free for core functionalities?
– Which third-party apps are prioritized for initial Perplexity integration, and what are the permission requirements?
– How will user data be managed across multiple agents and apps when operating in the background?

Recommended next steps
– Prepare internal briefing materials and FAQ for customer support about “Hey Plex,” side-button access, and Perplexity integration.
– Create a rollout plan outline for Perplexity on S26 Series, including marketing messages and onboarding tutorials.
– Engage with product and privacy teams to finalize permission flows, data handling, and user controls across supported apps.
– Develop a simple one-page user guide highlighting how to choose and switch between agents within Galaxy AI.

If you’d like, I can tailor these takeaways into a slide-friendly brief or a one-page executive memo for distribution.

Summary of Galaxy AI Expands Multi-Agent Ecosystem To Give Users More Choice and Flexibility

Samsung Electronics Co., Ltd. today announced the continued expansion of Galaxy AI, reinforcing its vision for a rich, open and integrated multi-agent ecosystem. Built around Samsung’s vision of AI that reduces effort and steps across everyday tasks, Galaxy AI is designed to help users get things done more naturally with greater choice, flexibility and control.

Recent insights[1] show that people are increasingly using multiple AI agents depending on the task as AI becomes more embedded in daily routines. Nearly 8 in 10 users now rely on more than two types of AI agents. Reflecting this shift, Samsung is evolving Galaxy AI[2] to support a choice of integrated agents, enabling users to choose the experiences that best fit their needs, preferences and routines.

Galaxy AI was built to bring meaningful AI directly into the operating system through deep, framework-level connections across the device. Rather than operating within individual apps, Galaxy AI works at the system level by understanding the user’s context to support more natural interactions.

This approach reduces the need to switch between apps or repeat commands, allowing Galaxy AI to work in the background. It also enables Samsung to curate experiences from supporting services, such as Perplexity, while ensuring everything feels seamlessly integrated within the Galaxy environment.

“We’ve been committed to building an open and inclusive integrated AI ecosystem that gives users more choice, flexibility and control to get complex tasks done quickly and easily,” said Won-Joon Choi, President, Chief Operating Officer (COO) and Head of the R&D Office, Mobile eXperience (MX) Business at Samsung Electronics. “Galaxy AI acts as an orchestrator, bringing together different forms of AI into a single, natural, cohesive experience.”

As part of this multi-agent expansion, Samsung will introduce Perplexity as an additional AI agent on upcoming flagship Galaxy devices. Users will be able to access Perplexity through a dedicated voice wake phrase, “Hey Plex,” or via quick-access controls such as pressing and holding the side button, making contextual assistance easy to reach when needed. Perplexity can work with other compatible Samsung Apps as well as select third-party apps to help streamline multi-step tasks, making it easier for users to move between activities without switching apps. This can offer Galaxy users a more integrated and flexible AI experience across the device.[3]

As Samsung continues to expand its inclusive AI ecosystem — in part by collaborating with trusted partners — the company remains focused on enabling experiences that are easy to use and available to all. Additional details about supported devices and experiences will be announced soon.

[1] Based on Samsung’s internal research.

[2] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties.

[3] The Perplexity app comes pre-installed on S26 Series devices and can be removed at any time. To enable Perplexity to work with compatible Samsung apps and select third party apps, users must grant the necessary permissions in device settings. Functionality may vary depending on app compatibility, user permissions, and available features. Multi step task support may differ by app and use case.

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Key Takeaways

Here are the clear takeaways from the Samsung Spatial Signage notes:

– Product launch and scope
– Samsung Spatial Signage expands Samsung’s commercial displays in Australia.
– Sizes: 85-inch, 55-inch, and 32-inch models releasing across the year.
– Glasses-free 3D visuals using Samsung’s Spatial Signage with AI-powered content optimization via Samsung VXT’s AI Studio.

– Key features and technology
– 3D technology: Spatial Signage uses patented 3D Plate technology to deliver depth behind the LCD without glasses.
– 85-inch model specs: 4K UHD resolution (2160 x 3840) in a 9:16 portrait format; 360-degree rotating visuals (front/back/side).
– Processing and image quality: Quantum Processor, 4K upscaling, 16-bit color mapping, dynamic HDR refinement, anti-glare panel.
– Design: UltraThin design, 52mm profile, 49kg weight; compatible with Slim Fit Wall Mount (sold separately).

– AI and content workflow
– AI Studio is an AI-powered content app within Samsung VXT (cloud CMS) that converts static images into signage-ready video.
– Content created via AI Studio is automatically optimized for Spatial Signage (shadow detailing, margins, background treatments).

– Market use cases and positioning
– Early use cases cited: duty-free shops, department stores, sports stadiums.
– Emphasis on immersive, “Wow” factor and easier content creation for engaging customer experiences.

– Awards and recognition
– CES 2026 Innovation Award Honoree in the Enterprise Tech category (commercial debut).
– IFA 2025 Innovation Award Honoree in Best in Emerging Tech.

– Availability and pricing
– Availability for Australia: from April.
– 85-inch price (RRP, incl. GST): AU$28,530.
– 32-inch model: July launch.
– 55-inch model: September launch.
– Pricing for 32-inch and 55-inch to be confirmed closer to launch.
– Slim Fit Wall Mount is sold separately.
– VXT and AI Studio access: VXT is cloud-based CMS; AI Studio globally available in 1H 2026; additional costs may apply based on usage.

– Next steps / actions to consider
– Determine targeted pilots or rollout plan for AU April launch.
– Align marketing materials and product briefing for sales teams.
– Confirm procurement plan for 85″, 55″, and 32″ units and related accessories (Slim Fit Wall Mount).
– Plan training or onboarding for VXT AI Studio usage and support.
– Track pricing updates for 55″ and 32″ models as launch nears.

– Risks and considerations
– Potential additional costs for VXT usage and AI Studio features; confirm regional feature availability and pricing.
– Ensure compatibility with existing signage ecosystems and content workflows.
– Verify installation requirements and lead times for Slim Fit Wall Mount.

Follow-up questions you might want to address
– Do we want to pursue a pilot program in select Australian retail locations ahead of full rollout?
– What is the anticipated total cost of ownership when including VXT/AI Studio usage, content creation, and mounts?
– Are there any channel partner or integration needs (e.g., CMS integration with our current signage infrastructure)?
– What marketing assets and case studies should we prepare to support the AU launch?

Summary of Samsung Introduces Spatial Signage to Australia, Elevating Immersive Commercial Displays

Samsung Electronics Australia has today announced the expansion of its commercial display offerings locally with the launch of Samsung Spatial Signage. Rolling out in 85-inch, 55-inch and 32-inch sizes throughout the year, the new range combines immersive glasses-free 3D visuals with AI-powered content optimisation through Samsung VXT’s AI Studio to streamline signage creation for commercial environments.

“As commercial environments continue to evolve, integrating display technology with smart content solutions has become critical”, said Shawn Kwon, Vice President, Integrated B2B at Samsung Electronics Australia. “With glasses-free 3D Spatial Signage supported by AI-powered Samsung VXT, we’re helping businesses deliver more immersive and engaging experiences across a broad range of commercial use cases. With that, we are now seeing early use cases spanning duty free shops, department stores and sports stadiums – where 3D content is bringing the ‘Wow’ factor, enhancing a customer’s experience. We’re proud to be empowering businesses with Spatial Signage products – Australian businesses can now be very creative with their own customer engagement, as by bringing 3D into the main stage, content can be delivered in a much more intuitive environment.”

Bringing Brands to Life Across a Range of Environments With Spatial Signage

Spatial Signage is Samsung’s industry-leading 3D digital signage that delivers an immersive visual experience. Using Samsung’s patented 3D Plate technology, it creates a sense of spatial depth positioned behind the LCD panel. Content retains the sharpness of 2D visuals while adding natural-looking 3D depth — without the need for specialised equipment such as 3D glasses. The display’s presentation naturally draws attention in retail, luxury, museum and entertainment settings, helping direct focus to key promotions, exhibitions or important information.

The newly launched 85-inch Spatial Signage display features a 4K UHD resolution (2,160 x 3,840) in a 9:16 portrait format, which enables brands and venues to present 360-degree rotating visuals that show front, back and side views of a product or scene.

Powered by Samsung’s industry-leading Quantum Processor, the display provides 4K UHD upscaling, 16-bit colour mapping and dynamic HDR refinement to deliver sharper detail, smoother tonal transitions and consistent colour accuracy. Additionally, an anti-glare panel helps maintain clarity under bright or challenging lighting conditions.

Spatial Signage features an UltraThin Design with a slim 52mm profile and a lightweight 49kg build. Compatible with a Slim Fit Wall Mount, the display installs like conventional signage and integrates cleanly into compact or design-sensitive locations, without the bulky, box-like enclosures typically associated with traditional showcase-style displays.[1]

AI Studio, a new AI-powered content app within Samsung VXT,[2] allows for streamlined content creation for all Samsung signage connected to the platform. The app transforms static images into signage-ready video without the need for external tools or manual setup. Content created through VXT’s AI Studio app is automatically optimised with refined shadow detailing, adjusted margins and background treatments for Spatial Signage — creating more realistic and balanced visuals tailored for a wide variety of commercial environments.

Recognised for its pioneering 3D capabilities, Spatial Signage has been named a CES 2026 Innovation Award Honouree in the newly introduced Enterprise Tech category, which made Samsung one of the first to be recognised in the category during its commercial debut at the show. Last year, the display was also named an IFA 2025 Innovation Award Honouree in the ‘Best in Emerging Tech’ category.

Spatial Signage will be available in Australia from April with the 85-inch model at an RRP of $28,530 (incl. GST). The 32-inch variant will follow in July, with the 55-inch arriving in September; pricing for both models will be confirmed closer to launch.

[1] Slim Fit Wall Mount must be purchased separately.

[2] Samsung VXT is a cloud-based digital signage platform that combines content creation, management, and remote device control within a single CMS, accessible via desktop and mobile. VXT is sold separately, and feature availability may vary by region. AI Studio will be available globally in 1H.2026 and may incur additional costs depending on usage.

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Key Takeaways

Here are clear, action-oriented takeaways from the Samsung SEAO home entertainment notes.

Strategic takeaways
– Shift in focus: Move from incremental hardware updates to a broader “Your Companion to AI Living” strategy that combines hardware with AI-driven visual intelligence to anticipate user needs.
– Regional emphasis: SE Asia and Oceania are early adopters of AI-enabled experiences (consumers’ interest in AI is about 3x the global average), guiding a proactive, multi-agent product and ecosystem approach in 2026.
– Experience-led value: The premium experience is defined by high-end sight and sound, intuitive environments, and smart home orchestration rather than purely display quality.

Market and consumer insights
– Current role of TV: 88% of SEAO consumers surveyed now use a smart TV as their primary screen, indicating a shift from passive displays to intelligent entertainment hubs.
– Demand drivers: Consumers seek proactive, context-aware assistance and a centralized home command hub (via Vision AI Companion and SmartThings).

Product and technology highlights
– Vision AI Companion (VAC): Aims to make TV intuitive, conversational, and personalized. Quick example use cases include sports insights, travel suggestions, fashion/style recommendations, and local dining ideas. VAC works with SmartThings as the orchestration layer.
– Core architecture: SmartThings underpins VAC-enabled experiences, enabling automation across climate control and household management.
– Premium displays: Expanding ultra-large screen offerings (notably a 130-inch Micro RGB TV, model R95H) with redesigned LED light sources for enhanced color, brightness, and contrast.
– Audio integration: Q-Symphony evolves to create adaptive, room-aware sound via compatible TVs and select soundbars; focuses on an integrated acoustic environment.
– Gaming: Odyssey 3D (G90XH) — a 32-inch, 6K glasses-free 3D gaming monitor, pushing high resolution and refresh rates for immersive play (noting 3D effects depend on game content and hardware).
– Frame Pro and aesthetics: The Frame Pro leverages Glare-Free display tech and Samsung Art Store access to blend technology with room aesthetics and personal heritage/tashion statements.
– Content and ecosystem: Samsung TV Plus has surpassed 100M MAU in 30 countries; FAST service continues to scale as a foundation for entertainment on Samsung TVs.

Roadmap implications
– Hardware roadmap: Accelerate development of premium, immersive displays (130” Micro RGB TV) with strong color accuracy and eye comfort features (Glare-Free technologies as validated by UL/VR tests).
– AI living platform: Invest in VAC and deeper multi-agent capabilities, expanding use cases (sports, travel, lifestyle, local services) and multilingual voice support as feasible.
– Audio-visual integration: Expand Q-Symphony-enabled ecosystems and ensure adaptive sound optimization (Adaptive Sound Pro) aligns with room layouts and ambient conditions.
– Gaming leadership: Continue Odyssey 3D advancements to maintain leadership in high-end gaming displays and consider ecosystem partnerships for content and titles.
– Art and aesthetics: Grow Frame Pro adoption as a lifestyle/heritage piece, leveraging Art Store subscriptions and monthly content refreshes.
– Content strategy: Scale Samsung TV Plus and Art Store offerings to increase engagement and MAU, tying content to hardware capabilities.

Operational actions (owners and next steps)
– Product/Technology leads:
– Develop and validate VAC capabilities across supported languages, ensure reliable context awareness and quick visual content delivery.
– Continue refinement of Adaptive Sound Pro and Q-Symphony across more models and room types.
– Complete readiness for 130″ Micro RGB TV launch (manufacturing, supply chain, calibration, color science).
– Marketing and Communications:
– Prepare regional campaigns highlighting “Your Companion to AI Living” with regional case studies (SEAO use cases, lifestyle framing around Frame Pro and Art Store).
– Highlight premium cinema experiences (68% prioritization) and the 130″ Micro RGB TV as a transformative home cinema solution.
– Partnerships and content:
– Expand partnerships for Samsung TV Plus MAU growth and content offerings; align with local markets in SEAO.
– Promote Art Store and Frame Pro as lifestyle hubs for personalization and heritage storytelling.
– Customer experience and support:
– Develop onboarding and in-device tutorials for VAC and multi-agent features.
– Ensure clear internet/connectivity requirements and feature availability notes are accessible to customers.

Key metrics to track
– Adoption metrics: VAC usage rates, voice interaction depth (languages supported, accuracy), SmartThings-enabled scenes executed.
– Premium display uptake: 130″ Micro RGB TV orders/shipments, color accuracy and HDR performance feedback.
– Audio experience: Adoption of Q-Symphony features and user satisfaction with adaptive sound in diverse room layouts.
– Gaming and immersion: Odyssey 3D monitor adoption, 3D game compatibility, perceived immersion and performance.
– Content and ecosystem: Samsung TV Plus MAU growth, Art Store subscriptions, Frame Pro engagement (time spent, content interactions).
– Regional KPIs: SEAO market share shifts, awareness metrics from the 2025 TV Awareness Study, and regional NPS/CSAT.

Risks and considerations
– Tech complexity: VAC and multi-agent experiences require robust localization, natural language understanding, and privacy safeguards; ensure performance consistency across SEAO markets.
– Hardware feasibility: Ultra-large formats (130” Micro RGB) require careful supply chain, manufacturing yield, and after-sales support readiness.
– Market readiness: While enthusiasm is high, ensure pricing, availability, and content ecosystem match consumer willingness to invest in premium experiences.
– Privacy and consent: Clear communication around AI voice interactions and data usage, especially in shared home environments.

Potential follow-ups for leadership
– Confirm prioritization: VAC scope and regional rollout plan for 2026; sequencing of 130″ Micro RGB TV launch.
– Budget alignment: Resources for accelerating the Frame Pro integration with Art Store and Glare-Free validation across markets.
– Partnership strategy: Key content and distribution partnerships to accelerate Samsung TV Plus growth and Frame Pro adoption.
– Metrics dashboard: Establish a real-time SEAO-specific dashboard for VAC, Q-Symphony, Frame Pro, and TV Plus MAU progression.

One-page summary takeaway
Samsung’s SEAO strategy for 2026 centers on turning TVs into proactive, AI-driven home companions rather than static displays. The plan leverages Vision AI Companion (VAC) with SmartThings as the control hub, expanding Ultra-premium displays (130″ Micro RGB TV), sophisticated audio (Q-Symphony), and immersive gaming (Odyssey 3D). Aesthetics and content are elevated through Frame Pro and Art Store, with Samsung TV Plus reaching over 100 million MAU globally. The regional emphasis is driven by strong SEAO consumer affinity for AI experiences, aiming to create intuitive, personalized entertainment and broader home orchestration. Action across product, marketing, content, and partnerships should focus on accelerating VAC capabilities, delivering premium display experiences, expanding the ecosystem, and tracking region-specific adoption metrics.

Summary of Unveiling a New Era of Home Entertainment in Southeast Asia and Oceania

At The First Look during CES 2026, we moved beyond the traditional roadmap of hardware iterations to unveil a broader strategic vision: “Your Companion to AI Living.” This vision combines both hardware and visual intelligence to deliver an entertainment experience across our TVs, monitors, and audio ecosystem that anticipates users’ needs and preferences in how they consume their preferred entertainment.

As the world’s leading TV brand for 19 consecutive years[1], we recognise that our leadership is no longer defined solely by the screens we produce, but by how effectively we integrate them into the lives of our consumers.

In the Southeast Asia and Oceania (SEAO) region, this shift is particularly critical. According to the latest e-Conomy SEA report by Google, Temasek, and Bain & Company, consumer interest in AI in Southeast Asia is three times the global average[2]. This heightened receptivity to innovation informs our 2026 strategy, driving a push towards a proactive, multi-agent experience.

From Tactical Usage to Intuitive Environments

With the rapid maturation of the digital economy across the SEAO region, our 2025 TV Awareness Study[3] shows that 88% of consumers surveyed in SEAO now use a smart TV as their primary screen. This tells us that modern consumers are no longer looking for a passive display device; they want an intelligent Entertainment Companion – a device that understands context.

As daily life becomes increasingly complex, the value proposition of technology must shift from manual utility to proactive assistance. At the core is Vision AI Companion (VAC)[4], designed to make television more intuitive, conversational and personalised. Simply ask a question[5] while you’re watching the TV about a sports event, or even travel suggestions and Vision AI Companion will deliver an answer near instantly, accompanied by helpful visuals and related content. Questions might include asking VAC to recommend what to wear based on trending clothing styles, or to find you an ideal brunch spot nearby. Alongside SmartThings[6] as the underlying architecture, the screen becomes a central command hub, orchestrating the home from climate control to household management. This is technology that simplifies life rather than adding to its cognitive load.

Defining the Premium Experience: Sight and Sound

The bar for home cinema has shifted towards premium, ultra-large screen experiences designed for zero compromise. In SEAO, 68% of consumers surveyed prioritise high-end, cinematic experiences at home3. We are meeting this demand by scaling our ultra-large screen offerings and introducing the world’s first 130-inch Micro RGB TV[7] (R95H model), marking a big step in display innovation and ultra-realistic picture quality.[8] The core LED light source is redesigned and re-engineered,[9] delivering exceptional colour performance on top of great brightness and contrast.

True immersion is a multi-sensory business. We pair our display expertise with 12 years of audio excellence[10] to transform the home audio experience, creating a unified acoustic environment. In 2026, Q-Symphony[11] evolves select TVs and speakers into an adaptive ecosystem that intelligently optimises sound based on each room’s unique layout[12].

This intelligence extends beyond entertainment to the battle station for gamers. Leading the Odyssey gaming monitor lineup is the 32-inch Odyssey 3D (G90XH model), Samsung’s first 6K glasses-free 3D[13] gaming monitor that pushes the boundaries of resolution and refresh rates,[14] ensuring a visual experience that is as seamless as it is immersive.

Elevating Home Expression Through Art and Content

Technology is most impactful when it enhances how we live and what we watch. In today’s vibrant and diverse consumer landscape, the visual display is not only a source of entertainment, but also a canvas for personal expression, supported by a growing ecosystem of content that enriches the home experience.

This year, we are bridging the gap between premium technology and home aesthetics through The Frame Pro. By utilising our advanced Glare-Free display technology^[15] and access to curated art via the Samsung Art Store^[16], the screen complements a room’s atmosphere rather than dominating it. It enables users to showcase their heritage and tastes, transforming a high-performance device into a centrepiece of artistic expression.

Samsung TV Plus, our free ad-supported streaming (FAST) service, has also surpassed 100 million monthly active users (MAU) in 30 countries worldwide[17], marking a 12 million increase in users since October 2024, further redefining entertainment for consumers with Samsung TVs leading the global TV market.

Inspiring the Next Two Decades of Innovation

At Samsung, our commitment is to ensure that technology is no longer something you must learn, but something that understands you. Through “Your Companion to AI Living,” we are evolving the visual display from the centre of the room to the heart of the home.

We are not just selling hardware; we are building the infrastructure for a more intuitive way of living. By aligning our global innovation with the unique digital appetite of the SEAO region, we are ensuring that the next era of home entertainment isn’t just about better pixels, but about being a better companion in your daily life.

[1] Samsung is ranked No.1 for 19 consecutive years in TV, Source – Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] Google, Temasek, and Bain, e-Conomy SEA 2025

[3] The SEAO TV Awareness Study was conducted in November 2025 with 2000 users, aged 25 to 64 years old, across Australia, Vietnam, Thailand, Indonesia, Philippines, Malaysia, Singapore and New Zealand.

[4] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection. Available on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs (not available on Crystal UHD TVs), or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.

[5] Feature only available on free-to-air TV and Samsung TV Plus.

[6] Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit https://ift.tt/x3nOAUC for a list of current compatible devices.

[7] Based on internal research as at 17 November 2025. VDE Testing and Certification Institute has tested and positively evaluated that the RGB Micro LED size is ≤ 100 µm. Test Report 331701-TL6-, valid until 8 July 2026.

[8] VDE Testing and Certification Institute has tested and positively evaluated that Series MR95 has a picture quality for Micro RGB Colour gamut ratio of BT.2020 (CIE u`,v` ≥ 100%). Test Report 331701-TL6-, valid until 8 July 2026.

[9] Compared to conventional LED TV backlighting technologies

[10] Samsung is ranked No.1 soundbar brand for 12 years ® Futuresource Consulting Ltd. Based on overall soundbar market share by manufacturer on an annual unit & value basis.

[11] Q-Symphony is available only with compatible 2022 Q-Series and S-Series Soundbars and onwards. Soundbar sold separately. Audio effects may vary based on source content, installation and environmental characteristics.

[12] This feature is called Adaptive Sound Pro. Performance may vary depending on installation environment and surroundings.

[13] 3D effects may vary depending on the game content and PC capabilities. 3D capabilities may be limited in multi-monitor environments with more than one Odyssey 3D monitor. Game compatibility can be seen in Samsung Odyssey 3D Hub, which can be downloaded from Samsung.com or Microsoft Store.

[14] Refresh rate and response time may vary based on the performance of the input source.

[15] The Frame Pro LS03HW has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026

[16] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

[17] Based on internal Samsung data as at 16 February 2026.

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Key Takeaways

Here are clear takeaways from the meeting notes:

– Strategic direction
– Galaxy camera evolves into an end-to-end creative platform powered by Galaxy AI.
– Focus is on democratizing advanced editing: no special skills required, faster and more natural workflow.

– Key capabilities highlighted
– Photo enhancements: turning day photos to night in seconds.
– Content repair: restoring missing parts of objects/images (e.g., bite in cake).
– Image synthesis: seamlessly merging multiple photos into one cohesive image.
– Video: ability to create cinematic videos with ease.
– Low-light performance and detailed capture, with editing driven by natural language (describe what you want in a few words).

– User experience and workflow
– Unified platform for capture, editing, and sharing.
– Fewer steps and less app hopping; more fluid, intuitive creative process.
– Multimodal input enables editing by simple natural language descriptions.

– Release timeline and messaging
– Unpacked event planned for February 2026; next week announcement signals imminent launch details.
– Messaging emphasis: the easiest and most user-friendly Galaxy camera experience yet.

– AI features and pricing
– Galaxy AI features are currently free of charge; no immediate plans to charge for Galaxy AI.
– Possible premium AI services may be considered in coordination with partners.
– Third-party terms may apply to some AI features provided by partners.

– Business and partnership considerations
– Close coordination with partners will influence any premium offerings.
– Need to align on terms, monetization strategy, and integration with third-party services.

– Risks and considerations
– Pricing ambiguity for potential premium AI services.
– Dependence on partner arrangements and third-party terms.
– Privacy, data handling, and integration with existing Galaxy ecosystem considerations.

– Action items and next steps
– Finalize go-to-market messaging and demo assets for Galaxy Unpacked.
– Determine pricing strategy and scope for any premium AI features; define partner collaboration framework.
– Coordinate with product, marketing, and legal teams on terms, privacy, and cross-app integration.
– Prepare FAQ and talking points addressing user benefits, capabilities, and any limitations.
– Develop a plan for onboarding and educating users about natural-language editing features.

If you’d like, I can convert these into a concise executive slide or a one-page briefing with suggested messaging and a timeline.

Summary of Coming Soon: A Seamless Galaxy Camera Experience for Easy Content Creation

Turning a photo from day to night in seconds. Restoring missing parts of objects in images, like a bite taken out of a cake. Seamlessly merging multiple photos into one cohesive image. These creative capabilities once required professional skills or hours of editing. Now they’re possible in minutes, directly from your Galaxy phone, simply by asking in your own words.

That’s the next evolution of the Galaxy camera: an end-to-end experience with the brightest Galaxy camera system ever as the foundation.

Mobile cameras are moving beyond photo capture, as the latest Galaxy AI[1] unifies advanced creative capabilities for photo capturing, editing and sharing in one intuitive platform. The result is a seamless experience and a more fluid creative process — making it easier to switch between apps or navigate complex tools, so creativity feels faster, simpler and more natural.

At the core of this evolution is the belief that creativity should not be limited by technical skill or experience. From shooting to editing, the Galaxy camera has quietly redefined what’s possible. Now anyone can create cinematic videos, or capture richly detailed photos, even in low light. And with natural, multimodal input, editing becomes as simple as describing what you have in mind in just a few words.

Stay tuned for the easiest and most user-friendly Galaxy camera experience yet, unveiling next week at Galaxy Unpacked February 2026.

[1] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties.

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Key Takeaways

Here are clear takeaways from the meeting notes “From Access to Agency: Enabling Youth to Co-Create Education in a Digital World” (Samsung context, International Day of Education 2026 theme):

– Theme alignment: The International Day of Education 2026 emphasizes youth as co-creators of education. Samsung should center youth agency in all programs and messaging.

– Reframe the digital divide as an opportunity divide: Access is not just bandwidth or devices; it’s about enabling quick access to knowledge and using tools as creative canvases. Programs should focus on turning infrastructure into meaningful learning experiences.

– Educator empowerment is foundational: Technology should serve pedagogy. Prioritize building digital competencies and instructional capability through training, bootcamps, and mentoring before scaling tech tools in classrooms.

– Regional momentum and needs (SEAO): The Southeast Asia and Oceania region is actively investing in digital learning (2025: 59% of schools planning upgrades). Strategy should accelerate these efforts and tailor support by country/school stage.

– Key Samsung programs to scale:
– Samsung Learning Hub: Tools, training, and resources to elevate teaching; supports digital transformation through educator and school-leader development.
– Samsung Digital Lighthouse Schools: A staged, sustainable progression model that meets schools where they are; examples in Indonesia show benefits in engagement and admin load reduction.
– Samsung Solve for Tomorrow: Regional youth competition driving co-creation with STEM to solve social issues; 17,000 participants in 2025 (40% YoY growth).
– Samsung Innovation Campus: 24,000 participants in 2025 across four SEAO markets; builds industry-ready skills in coding, IoT, AI.

– Youth-focused innovations and impact: Youth-led ideas (e.g., Jack Lowe’s Eilik) illustrate the value of youth perspectives in addressing education challenges and safeguarding fairness and integrity.

– Shared responsibility narrative: Samsung commits to infrastructure, educator empowerment, and youth co-creation platforms. The goal is to close access gaps today to unlock youth innovation tomorrow.

– Actionable next steps:
– Expand and deepen the Lighthouse Schools network and Learning Hub offerings.
– Enhance youth engagement channels and co-creation opportunities in curricula and programs.
– Capture and publicize case studies and success stories to illustrate impact and ROI.
– Align with national curricula and involve local education authorities early to ensure scalability and sustainability.

– Metrics to track (proposed):
– Number of educators trained and certified; number of school leaders engaged.
– Number of Lighthouse Schools supported and progression milestones achieved.
– Student participation and engagement metrics; outcomes in critical thinking, creativity, collaboration.
– Participation in Solve for Tomorrow and Innovation Campus; regional growth rates.
– Administrative workload reduction and classroom time freed for teaching.
– Diversity, equity, and inclusion indicators across programs.

– Known success indicators to celebrate and build on:
– 2025 regional participation numbers (17k in Solve for Tomorrow; 40% YoY growth).
– Demonstrated impact of Lighthouse Schools in Indonesia (and other markets) in shifting pedagogy and reducing admin tasks.
– 24k participants in Innovation Campus across SEAO as a sign of industry-ready capability development.

If you’d like, I can distill these into a one-page briefing with a short slide-friendly outline (theme, strategic focus, programs, impact, next steps, and metrics).

Summary of From Access to Agency: Enabling Youth to Co-Create Education in a Digital World

On 3 December 2018, the United Nations General Assembly proclaimed 24 January as International Day of Education, in celebration of the role of education for peace and development. As we mark the International Day of Education 2026, the global conversation turns to a powerful new theme: “The power of youth in co-creating education.” It recognises youth as agents of change in shaping inclusive, equitable and quality education, and helping build more peaceful, just and inclusive societies.

This vision acknowledges a fundamental truth that our youth, who constitute more than half the global population, can no longer be viewed as passive beneficiaries of education systems. They must be their architects. As digital natives, they understand the rhythm of the future better than any generation before them, and their voices are essential in shaping how learning evolves.

Just as how institutions like UNESCO are championing agency for our youth, we must play our role in bridging the opportunity divide and meaningfully enable youth to become active participants in their education. This is especially critical amid rapid technological transformation, which calls for rethinking not only what we teach, but how teaching and learning take place.

Bridging the Opportunity Divide

Across Southeast Asia and Oceania (SEAO), the digital divide is often framed as an infrastructure challenge marked by a lack of internet bandwidth or access to devices such as laptops, tablets, or computers. At Samsung, we see it differently. We see it as an opportunity divide.

Bandwidth is not just about internet speed; it is about how quickly a student can access knowledge. A device is not just a gadget; it is a canvas for creation. When a student in a rural community lacks these tools, they are not simply missing a tablet; they are missing a seat at the table of the future economy.

The demand to bridge this divide is real. In 2025, 59% of schools in our region had plans to upgrade and invest in modern technology to digitalise their learning environments[1], confirming that such investment is no longer a convenience, but a baseline requirement to ensure all students and educators have fair access to quality learning environments.

Yet technology alone is just the starting point. When educators are equipped to guide and inspire, students can co-create the future and innovation will thrive. That is why our approach begins with the educator.

Through Samsung Learning Hub, we provide the tools, training, and resources to elevate teaching, inspire learning, and help make technology work for every classroom. Our bootcamps and mentoring programs support both educators and school leaders in helping them to build the capabilities needed to keep pace with evolving curricula and help guide their schools on a digital transformation journey. By strengthening digital competency at every level, we help to ensure that technology in the classroom serves pedagogy, not the other way around.

The Samsung Digital Lighthouse School initiative is a showcase of what is possible, and that digital transformation is not only achievable but also sustainable

Building on this foundation of empowered teaching, we are also extending impact into the learning environment through initiatives like the Samsung Digital Lighthouse Schools program. Recognising that every school begins at a different stage of its digital journey, this program meets schools where they are and supports them with the tools, capability building, and frameworks needed to progress sustainably.

In Indonesia, SMP Islam Al Azhar 25 Tangerang Selatan and Thursina International Islamic Boarding School have recently joined the Samsung Digital Lighthouse School community. In these schools, teachers are building confidence in using digital tools to enable more engaged and collaborative learning, while technology helps reduce administrative workloads so educators can focus more fully on teaching and mentoring students.

Reimagining Learning for A Better Tomorrow

Once access is established and educators are empowered, we can turn to the ultimate goal: Agency.

Beyond infrastructure, our role is to equip the next generation with real-world problem-solving skills. By using technology as a catalyst for critical thinking, creativity, and collaboration, we help to enable youth to pursue their ambitions and shape the futures they envision.

This is especially vital in our region, where young changemakers are driven to develop creative solutions to challenges within their communities. We see this in our flagship corporate social responsibility program, Samsung Solve for Tomorrow, a competition that invites students to apply science, technology, engineering, and mathematics (STEM) skills to social issues. By challenging them to design the solutions they wish to see in the world, the program fosters a powerful mindset of co-creation. In 2025, nearly 17,000 youth participated across the region, marking a 40% increase compared to the previous year.

Hailing from New South Wales in Australia, Jack Lowe built Eilik, an AI-powered results comparison platform to help educators identify potential academic dishonesty in the age of generative AI

In Australia, we witnessed this ingenuity in action. Jack Lowe was awarded the “Runner-Up 14-18” prize for his concept, Eilik—an AI-powered results comparison platform designed to help educators identify potential academic dishonesty in the age of generative AI. His innovation reflects how youth are seizing the opportunity to reshape learning from their own perspectives. Jack’s goal is to support fair learning environments and ensure students receive the guidance they need to build strong foundations in science, mathematics, and English. This thoughtful response to one of education’s emerging challenges exemplifies what co-creation in education truly means.

As our region’s AI-driven digital economy continues to grow, building industry-ready capabilities is more important than ever. Through Samsung Innovation Campus, spanning four SEAO markets, we equipped more than 24,000 participants in 2025 with critical skills in coding, programming, the Internet of Things, and artificial intelligence. In doing so, we are not just teaching students how to use today’s technology but also preparing them to build the technology of tomorrow.

A Shared Responsibility

The International Day of Education 2026 reminds us that education is not something we simply hand down to the next generation, it is a shared, ongoing effort—one we build alongside them, so they can continue transforming education for those who follow.

At Samsung, our commitment remains firm. We invest in the infrastructure that enables digital classrooms, empower educators who guide our youth, and most importantly, provide platforms that allow young people across our region to exercise their agency to invent, to solve, and to co-create a better world.

By closing the gap in access today, we open the door to their innovation tomorrow.

[1] IDC InfoBrief, sponsored by Samsung, Modernisation of Learning through Digital Tech Investments, #AP242475IB, November 2024­­­

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Key Takeaways

Here are the clear takeaways from the notes:

– Outcome: Samsung Electronics Australia won Canstar Blue’s 2026 Most Satisfied Customers Award for Smartphones, signaling continued leadership in customer satisfaction.

– Survey basis: Award derived from a nationwide survey of more than 1,100 Australians who purchased a brand-new smartphone in the last two years. Ratings covered durability, design, camera quality, battery/charging performance, user friendliness, value for money, and overall satisfaction.

– Key implications for Samsung:
– Reinforces credibility of Samsung’s value proposition and long-term customer satisfaction.
– Provides strong PR and marketing leverage ahead of Galaxy Unpacked (Feb 26, 2026, in San Francisco).
– Supports messaging around durability, battery life, and AI features as differentiators.

– Contextual points:
– Comes after back-to-back Canstar Most Satisfied Customers Awards for Smartphones (2023, 2024) and the 2025 Innovation Excellence Award for glare-free TV tech.
– Canstar notes price is the most important factor influencing purchase decisions, shaping upgrade timing and device choice.

– Product/portfolio notes influencing the takeaway:
– 2025 momentum backed by Galaxy S series, Galaxy Z series, and Galaxy A series.
– Emphasis on hardware/software innovation, AI features, and value-oriented design.
– Galaxy Unpacked on February 26 signals upcoming messaging opportunities tied to the award.

– Quotes and leadership tone:
– Eric Chou (VP, Mobile eXperience, Samsung Australia): Emphasizes commitment to meaningful innovation based on customer needs and overall satisfaction.
– Tara Donnelly (Canstar Blue): Highlights price sensitivity and Samsung’s strong performance in durability, battery life, and AI features, underscoring value and long-term usefulness.

– Strategic implications for communications:
– Use the award to reinforce customer-centric storytelling across marketing, PR, and executive briefings.
– Align Unpacked messaging to emphasize durability, battery life, AI capabilities, and value for money.
– Be prepared to address price considerations in campaigns and competitive comparisons.

– Recommended actions (next steps):
– Prepare a PR/marketing materials package highlighting the Canstar award, survey highlights, and quotes.
– Align Galaxy Unpacked messaging with themes of value, long-term durability, and AI-driven usability.
– Create supporting assets (customer testimonials, case studies, data points on durability/battery performance).
– Update internal and external communications to reflect the award in leadership decks and investor/partner briefings.
– Schedule follow-ups to monitor Canstar’s future findings and any implications for pricing/upgrade messaging.

– Risks/notes:
– The award reflects consumer perceptions and price sensitivity; maintain ongoing value delivery to sustain leadership.
– Ensure messaging differentiates Samsung from competitors beyond price, such as durability, battery life, and AI features.

– Quick summary line:
Samsung retaining the Canstar Blue 2026 award reinforces its customer-satisfaction leadership, provides a timely marketing advantage ahead of Galaxy Unpacked, and supports a value-focused, durability- and AI-driven narrative.

Summary of Samsung Australia crowned 2026 leading Smartphone manufacturer for Customer Satisfaction by Canstar Blue

Samsung Electronics Australia has reclaimed its title for having best-in-class customer satisfaction across smartphone users, winning the 2026 Most Satisfied Customers Award for Smartphones from Canstar Blue, Australia’s best-known and respected comparison website.

In the lead-up to Samsung’s upcoming Galaxy Unpacked event in San Francisco for the Galaxy S series, this latest award builds on a strong history of recognition for providing unmatched customer satisfaction for Samsung’s extensive range of smartphones. An award-winning brand, Samsung recently won Canstar’s 2025 Innovation Excellence Award for its glare-free TV technology, and had previously scooped up back-to-back Canstar Most Satisfied Customers Awards for Smartphones in 2024 and 2023.

The 2026 award followed a nationwide survey of more than 1,100 Australians, which asked consumers who had purchased a brand new smartphone in the last two years to rate their satisfaction in key categories including durability, design, camera quality, battery and charging performance, user friendliness, value for money and overall satisfaction.

Eric Chou, Vice President of Mobile eXperience at Samsung Australia, said, “This latest accolade once again showcases Samsung’s commitment to driving meaningful innovation that’s shaped by real customers’ needs, and we’re proud to be honoured with this customer satisfaction award.”

“Our goal is to redefine what’s possible when it comes to mobile hardware and software, improving convenience and functionality, and making sure our whole range of products moves to match the evolving needs of Australians. In an increasingly competitive smartphone market, we’re thrilled to see that our customers are overwhelmingly happy with their experience when using a Samsung phone.”

Tara Donnelly, Canstar Blue’s Managing Editor, Utilities, added, “Samsung has won over public opinion to secure Canstar’s 2026 Most Satisfied Customers Award for Smartphones.

“Canstar’s research shows the cost of living is influencing purchasing decisions, with price the most important factor when choosing a new phone – shaping both the timing of phone upgrades and the type of device they buy.

“Australians gave Samsung strong ratings across the board, identified for offering value and with standout performance in durability and battery life – alongside its AI features that have transformed how Australians work, create and stay connected. The award gives credit to Samsung’s ability to deliver life-changing innovation while meeting consumers’ expectations for long-term value.”

2025 saw Samsung release an exciting range of new smartphones, leaning on cutting edge hardware and AI evolution with the Galaxy S series, hardware innovation with the launch of the Galaxy Z series, as well as an emphasis on boosted functionality in an accessible package with the Galaxy A series. Across the board, a blend of innovation and delivering value for customers has propelled Samsung’s recent suite of devices and set the groundwork for what is to come in 2026. The exciting next chapter begins with Galaxy Unpacked on February 26.

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