– Strategic direction
– Galaxy camera evolves into an end-to-end creative platform powered by Galaxy AI.
– Focus is on democratizing advanced editing: no special skills required, faster and more natural workflow.
– Key capabilities highlighted
– Photo enhancements: turning day photos to night in seconds.
– Content repair: restoring missing parts of objects/images (e.g., bite in cake).
– Image synthesis: seamlessly merging multiple photos into one cohesive image.
– Video: ability to create cinematic videos with ease.
– Low-light performance and detailed capture, with editing driven by natural language (describe what you want in a few words).
– User experience and workflow
– Unified platform for capture, editing, and sharing.
– Fewer steps and less app hopping; more fluid, intuitive creative process.
– Multimodal input enables editing by simple natural language descriptions.
– Release timeline and messaging
– Unpacked event planned for February 2026; next week announcement signals imminent launch details.
– Messaging emphasis: the easiest and most user-friendly Galaxy camera experience yet.
– AI features and pricing
– Galaxy AI features are currently free of charge; no immediate plans to charge for Galaxy AI.
– Possible premium AI services may be considered in coordination with partners.
– Third-party terms may apply to some AI features provided by partners.
– Business and partnership considerations
– Close coordination with partners will influence any premium offerings.
– Need to align on terms, monetization strategy, and integration with third-party services.
– Risks and considerations
– Pricing ambiguity for potential premium AI services.
– Dependence on partner arrangements and third-party terms.
– Privacy, data handling, and integration with existing Galaxy ecosystem considerations.
– Action items and next steps
– Finalize go-to-market messaging and demo assets for Galaxy Unpacked.
– Determine pricing strategy and scope for any premium AI features; define partner collaboration framework.
– Coordinate with product, marketing, and legal teams on terms, privacy, and cross-app integration.
– Prepare FAQ and talking points addressing user benefits, capabilities, and any limitations.
– Develop a plan for onboarding and educating users about natural-language editing features.
If you’d like, I can convert these into a concise executive slide or a one-page briefing with suggested messaging and a timeline.
Summary of Coming Soon: A Seamless Galaxy Camera Experience for Easy Content Creation
Turning a photo from day to night in seconds. Restoring missing parts of objects in images, like a bite taken out of a cake. Seamlessly merging multiple photos into one cohesive image. These creative capabilities once required professional skills or hours of editing. Now they’re possible in minutes, directly from your Galaxy phone, simply by asking in your own words.
That’s the next evolution of the Galaxy camera: an end-to-end experience with the brightest Galaxy camera system ever as the foundation.
Mobile cameras are moving beyond photo capture, as the latest Galaxy AI[1] unifies advanced creative capabilities for photo capturing, editing and sharing in one intuitive platform. The result is a seamless experience and a more fluid creative process — making it easier to switch between apps or navigate complex tools, so creativity feels faster, simpler and more natural.
At the core of this evolution is the belief that creativity should not be limited by technical skill or experience. From shooting to editing, the Galaxy camera has quietly redefined what’s possible. Now anyone can create cinematic videos, or capture richly detailed photos, even in low light. And with natural, multimodal input, editing becomes as simple as describing what you have in mind in just a few words.
Stay tuned for the easiest and most user-friendly Galaxy camera experience yet, unveiling next week at Galaxy Unpacked February 2026.
[1] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties.
Here are clear takeaways from the meeting notes “From Access to Agency: Enabling Youth to Co-Create Education in a Digital World” (Samsung context, International Day of Education 2026 theme):
– Theme alignment: The International Day of Education 2026 emphasizes youth as co-creators of education. Samsung should center youth agency in all programs and messaging.
– Reframe the digital divide as an opportunity divide: Access is not just bandwidth or devices; it’s about enabling quick access to knowledge and using tools as creative canvases. Programs should focus on turning infrastructure into meaningful learning experiences.
– Educator empowerment is foundational: Technology should serve pedagogy. Prioritize building digital competencies and instructional capability through training, bootcamps, and mentoring before scaling tech tools in classrooms.
– Regional momentum and needs (SEAO): The Southeast Asia and Oceania region is actively investing in digital learning (2025: 59% of schools planning upgrades). Strategy should accelerate these efforts and tailor support by country/school stage.
– Key Samsung programs to scale:
– Samsung Learning Hub: Tools, training, and resources to elevate teaching; supports digital transformation through educator and school-leader development.
– Samsung Digital Lighthouse Schools: A staged, sustainable progression model that meets schools where they are; examples in Indonesia show benefits in engagement and admin load reduction.
– Samsung Solve for Tomorrow: Regional youth competition driving co-creation with STEM to solve social issues; 17,000 participants in 2025 (40% YoY growth).
– Samsung Innovation Campus: 24,000 participants in 2025 across four SEAO markets; builds industry-ready skills in coding, IoT, AI.
– Youth-focused innovations and impact: Youth-led ideas (e.g., Jack Lowe’s Eilik) illustrate the value of youth perspectives in addressing education challenges and safeguarding fairness and integrity.
– Shared responsibility narrative: Samsung commits to infrastructure, educator empowerment, and youth co-creation platforms. The goal is to close access gaps today to unlock youth innovation tomorrow.
– Actionable next steps:
– Expand and deepen the Lighthouse Schools network and Learning Hub offerings.
– Enhance youth engagement channels and co-creation opportunities in curricula and programs.
– Capture and publicize case studies and success stories to illustrate impact and ROI.
– Align with national curricula and involve local education authorities early to ensure scalability and sustainability.
– Metrics to track (proposed):
– Number of educators trained and certified; number of school leaders engaged.
– Number of Lighthouse Schools supported and progression milestones achieved.
– Student participation and engagement metrics; outcomes in critical thinking, creativity, collaboration.
– Participation in Solve for Tomorrow and Innovation Campus; regional growth rates.
– Administrative workload reduction and classroom time freed for teaching.
– Diversity, equity, and inclusion indicators across programs.
– Known success indicators to celebrate and build on:
– 2025 regional participation numbers (17k in Solve for Tomorrow; 40% YoY growth).
– Demonstrated impact of Lighthouse Schools in Indonesia (and other markets) in shifting pedagogy and reducing admin tasks.
– 24k participants in Innovation Campus across SEAO as a sign of industry-ready capability development.
If you’d like, I can distill these into a one-page briefing with a short slide-friendly outline (theme, strategic focus, programs, impact, next steps, and metrics).
Summary of From Access to Agency: Enabling Youth to Co-Create Education in a Digital World
On 3 December 2018, the United Nations General Assembly proclaimed 24 January as International Day of Education, in celebration of the role of education for peace and development. As we mark the International Day of Education 2026, the global conversation turns to a powerful new theme: “The power of youth in co-creating education.” It recognises youth as agents of change in shaping inclusive, equitable and quality education, and helping build more peaceful, just and inclusive societies.
This vision acknowledges a fundamental truth that our youth, who constitute more than half the global population, can no longer be viewed as passive beneficiaries of education systems. They must be their architects. As digital natives, they understand the rhythm of the future better than any generation before them, and their voices are essential in shaping how learning evolves.
Just as how institutions like UNESCO are championing agency for our youth, we must play our role in bridging the opportunity divide and meaningfully enable youth to become active participants in their education. This is especially critical amid rapid technological transformation, which calls for rethinking not only what we teach, but how teaching and learning take place.
Bridging the Opportunity Divide
Across Southeast Asia and Oceania (SEAO), the digital divide is often framed as an infrastructure challenge marked by a lack of internet bandwidth or access to devices such as laptops, tablets, or computers. At Samsung, we see it differently. We see it as an opportunity divide.
Bandwidth is not just about internet speed; it is about how quickly a student can access knowledge. A device is not just a gadget; it is a canvas for creation. When a student in a rural community lacks these tools, they are not simply missing a tablet; they are missing a seat at the table of the future economy.
The demand to bridge this divide is real. In 2025, 59% of schools in our region had plans to upgrade and invest in modern technology to digitalise their learning environments[1], confirming that such investment is no longer a convenience, but a baseline requirement to ensure all students and educators have fair access to quality learning environments.
Yet technology alone is just the starting point. When educators are equipped to guide and inspire, students can co-create the future and innovation will thrive. That is why our approach begins with the educator.
Through Samsung Learning Hub, we provide the tools, training, and resources to elevate teaching, inspire learning, and help make technology work for every classroom. Our bootcamps and mentoring programs support both educators and school leaders in helping them to build the capabilities needed to keep pace with evolving curricula and help guide their schools on a digital transformation journey. By strengthening digital competency at every level, we help to ensure that technology in the classroom serves pedagogy, not the other way around.
The Samsung Digital Lighthouse School initiative is a showcase of what is possible, and that digital transformation is not only achievable but also sustainable
Building on this foundation of empowered teaching, we are also extending impact into the learning environment through initiatives like the Samsung Digital Lighthouse Schools program. Recognising that every school begins at a different stage of its digital journey, this program meets schools where they are and supports them with the tools, capability building, and frameworks needed to progress sustainably.
In Indonesia, SMP Islam Al Azhar 25 Tangerang Selatan and Thursina International Islamic Boarding School have recently joined the Samsung Digital Lighthouse School community. In these schools, teachers are building confidence in using digital tools to enable more engaged and collaborative learning, while technology helps reduce administrative workloads so educators can focus more fully on teaching and mentoring students.
Reimagining Learning for A Better Tomorrow
Once access is established and educators are empowered, we can turn to the ultimate goal: Agency.
Beyond infrastructure, our role is to equip the next generation with real-world problem-solving skills. By using technology as a catalyst for critical thinking, creativity, and collaboration, we help to enable youth to pursue their ambitions and shape the futures they envision.
This is especially vital in our region, where young changemakers are driven to develop creative solutions to challenges within their communities. We see this in our flagship corporate social responsibility program, Samsung Solve for Tomorrow, a competition that invites students to apply science, technology, engineering, and mathematics (STEM) skills to social issues. By challenging them to design the solutions they wish to see in the world, the program fosters a powerful mindset of co-creation. In 2025, nearly 17,000 youth participated across the region, marking a 40% increase compared to the previous year.
Hailing from New South Wales in Australia, Jack Lowe built Eilik, an AI-powered results comparison platform to help educators identify potential academic dishonesty in the age of generative AI
In Australia, we witnessed this ingenuity in action. Jack Lowe was awarded the “Runner-Up 14-18” prize for his concept, Eilik—an AI-powered results comparison platform designed to help educators identify potential academic dishonesty in the age of generative AI. His innovation reflects how youth are seizing the opportunity to reshape learning from their own perspectives. Jack’s goal is to support fair learning environments and ensure students receive the guidance they need to build strong foundations in science, mathematics, and English. This thoughtful response to one of education’s emerging challenges exemplifies what co-creation in education truly means.
As our region’s AI-driven digital economy continues to grow, building industry-ready capabilities is more important than ever. Through Samsung Innovation Campus, spanning four SEAO markets, we equipped more than 24,000 participants in 2025 with critical skills in coding, programming, the Internet of Things, and artificial intelligence. In doing so, we are not just teaching students how to use today’s technology but also preparing them to build the technology of tomorrow.
A Shared Responsibility
The International Day of Education 2026 reminds us that education is not something we simply hand down to the next generation, it is a shared, ongoing effort—one we build alongside them, so they can continue transforming education for those who follow.
At Samsung, our commitment remains firm. We invest in the infrastructure that enables digital classrooms, empower educators who guide our youth, and most importantly, provide platforms that allow young people across our region to exercise their agency to invent, to solve, and to co-create a better world.
By closing the gap in access today, we open the door to their innovation tomorrow.
[1]IDC InfoBrief, sponsored by Samsung, Modernisation of Learning through Digital Tech Investments, #AP242475IB, November 2024
– Outcome: Samsung Electronics Australia won Canstar Blue’s 2026 Most Satisfied Customers Award for Smartphones, signaling continued leadership in customer satisfaction.
– Survey basis: Award derived from a nationwide survey of more than 1,100 Australians who purchased a brand-new smartphone in the last two years. Ratings covered durability, design, camera quality, battery/charging performance, user friendliness, value for money, and overall satisfaction.
– Key implications for Samsung:
– Reinforces credibility of Samsung’s value proposition and long-term customer satisfaction.
– Provides strong PR and marketing leverage ahead of Galaxy Unpacked (Feb 26, 2026, in San Francisco).
– Supports messaging around durability, battery life, and AI features as differentiators.
– Contextual points:
– Comes after back-to-back Canstar Most Satisfied Customers Awards for Smartphones (2023, 2024) and the 2025 Innovation Excellence Award for glare-free TV tech.
– Canstar notes price is the most important factor influencing purchase decisions, shaping upgrade timing and device choice.
– Product/portfolio notes influencing the takeaway:
– 2025 momentum backed by Galaxy S series, Galaxy Z series, and Galaxy A series.
– Emphasis on hardware/software innovation, AI features, and value-oriented design.
– Galaxy Unpacked on February 26 signals upcoming messaging opportunities tied to the award.
– Quotes and leadership tone:
– Eric Chou (VP, Mobile eXperience, Samsung Australia): Emphasizes commitment to meaningful innovation based on customer needs and overall satisfaction.
– Tara Donnelly (Canstar Blue): Highlights price sensitivity and Samsung’s strong performance in durability, battery life, and AI features, underscoring value and long-term usefulness.
– Strategic implications for communications:
– Use the award to reinforce customer-centric storytelling across marketing, PR, and executive briefings.
– Align Unpacked messaging to emphasize durability, battery life, AI capabilities, and value for money.
– Be prepared to address price considerations in campaigns and competitive comparisons.
– Recommended actions (next steps):
– Prepare a PR/marketing materials package highlighting the Canstar award, survey highlights, and quotes.
– Align Galaxy Unpacked messaging with themes of value, long-term durability, and AI-driven usability.
– Create supporting assets (customer testimonials, case studies, data points on durability/battery performance).
– Update internal and external communications to reflect the award in leadership decks and investor/partner briefings.
– Schedule follow-ups to monitor Canstar’s future findings and any implications for pricing/upgrade messaging.
– Risks/notes:
– The award reflects consumer perceptions and price sensitivity; maintain ongoing value delivery to sustain leadership.
– Ensure messaging differentiates Samsung from competitors beyond price, such as durability, battery life, and AI features.
– Quick summary line:
Samsung retaining the Canstar Blue 2026 award reinforces its customer-satisfaction leadership, provides a timely marketing advantage ahead of Galaxy Unpacked, and supports a value-focused, durability- and AI-driven narrative.
Summary of Samsung Australia crowned 2026 leading Smartphone manufacturer for Customer Satisfaction by Canstar Blue
Samsung Electronics Australia has reclaimed its title for having best-in-class customer satisfaction across smartphone users, winning the 2026 Most Satisfied Customers Award for Smartphones from Canstar Blue, Australia’s best-known and respected comparison website.
In the lead-up to Samsung’s upcoming Galaxy Unpacked event in San Francisco for the Galaxy S series, this latest award builds on a strong history of recognition for providing unmatched customer satisfaction for Samsung’s extensive range of smartphones. An award-winning brand, Samsung recently won Canstar’s 2025 Innovation Excellence Award for its glare-free TV technology, and had previously scooped up back-to-back Canstar Most Satisfied Customers Awards for Smartphones in 2024 and 2023.
The 2026 award followed a nationwide survey of more than 1,100 Australians, which asked consumers who had purchased a brand new smartphone in the last two years to rate their satisfaction in key categories including durability, design, camera quality, battery and charging performance, user friendliness, value for money and overall satisfaction.
Eric Chou, Vice President of Mobile eXperience at Samsung Australia, said, “This latest accolade once again showcases Samsung’s commitment to driving meaningful innovation that’s shaped by real customers’ needs, and we’re proud to be honoured with this customer satisfaction award.”
“Our goal is to redefine what’s possible when it comes to mobile hardware and software, improving convenience and functionality, and making sure our whole range of products moves to match the evolving needs of Australians. In an increasingly competitive smartphone market, we’re thrilled to see that our customers are overwhelmingly happy with their experience when using a Samsung phone.”
Tara Donnelly, Canstar Blue’s Managing Editor, Utilities, added, “Samsung has won over public opinion to secure Canstar’s 2026 Most Satisfied Customers Award for Smartphones.
“Canstar’s research shows the cost of living is influencing purchasing decisions, with price the most important factor when choosing a new phone – shaping both the timing of phone upgrades and the type of device they buy.
“Australians gave Samsung strong ratings across the board, identified for offering value and with standout performance in durability and battery life – alongside its AI features that have transformed how Australians work, create and stay connected. The award gives credit to Samsung’s ability to deliver life-changing innovation while meeting consumers’ expectations for long-term value.”
2025 saw Samsung release an exciting range of new smartphones, leaning on cutting edge hardware and AI evolution with the Galaxy S series, hardware innovation with the launch of the Galaxy Z series, as well as an emphasis on boosted functionality in an accessible package with the Galaxy A series. Across the board, a blend of innovation and delivering value for customers has propelled Samsung’s recent suite of devices and set the groundwork for what is to come in 2026. The exciting next chapter begins with Galaxy Unpacked on February 26.
Here are clear takeaways from the Galaxy Unpacked February 2026 invitation notes:
Key event details
– Event: Galaxy Unpacked February 2026 — The Next AI Phone Makes Your Life Easier
– Date and location: February 26, 2026, in San Francisco
– Live streams: Samsung.com/au, Samsung Newsroom Australia, and Samsung’s YouTube channel
– Live stream time: 5:00 am AEDT (note: time is in AEDT per the invite)
– Purpose: Unveil Samsung’s newest Galaxy innovations, emphasize AI as personal and adaptive
Promotions and incentives
– Registration perks: Access to teasers, trailers, updates, and exclusive benefits ahead of the event
– Pre-order incentives: $50 Galaxy Eco-Voucher to spend during the pre-order period
– Prize draw: Chance to win 1 of 26 prizes, including the Ultimate Galaxy Bundle
– Terms: T&Cs apply for all promos; details available via the unpacked site links
Galaxy AI pricing and plans
– Current status: Galaxy AI features are free of charge now
– Potential future changes: Premium AI services may be decided in coordination with partners; separate terms may apply to third-party AI features
– Action: Monitor for any announced changes to AI features or pricing
Registration and follow-up
– Registration link: https://ift.tt/zreMjP8 (useful for event reminders and access to exclusive benefits)
– Follow-up activities: Watch teasers/trailers, track updates, and participate in pre-order offers
Important notes and references
– Official notes are from Samsung Newsroom Australia
– Footnotes to review (for compliance and details):
– [1] Galaxy AI features currently free; premium plans under partner direction; no current charges for Galaxy AI
– [2] $50 Eco-Voucher; terms apply
– [3] Prizes; terms apply
– T&Cs and detailed terms: Available via the unpacked site links
Recommended next steps
– If coordinating internally:
– Confirm attendance/coverage plans for the SF event and coordinate streaming watch parties if needed
– Prepare communications highlighting the $50 Eco-Voucher and the 26-prize giveaway
– Align on any potential future AI feature pricing discussions with partners; track any official announcements
– If sharing with stakeholders:
– Distribute these takeaways with a link to the registration page and the unpacked terms
– Flag the time zone note (AEDT) and ensure cross-team calendars reflect the event timing in local zones
Questions you might consider asking or clarifying
– Will there be an on-site press briefing in San Francisco, or is coverage strictly via live streams?
– Are there any exclusive previews or access for partners beyond the general registration benefits?
– When will Samsung publish more details on any future premium AI services and their pricing?
Summary of [Invitation] Galaxy Unpacked February 2026: The Next AI Phone Makes Your Life Easier
Get ready for a mobile experience designed to remove friction from the things you do every day. The new Galaxy S series is coming – built to simplify everyday interactions, inspire confidence and make Galaxy AI[1] feel seamlessly integrated from the moment it’s in hand.
On February 26, Samsung Electronics will host Galaxy Unpacked in San Francisco. Join us as we unveil Samsung’s newest Galaxy innovations – marking a new phase in the era of AI as intelligence becomes truly personal and adaptive. The event will be streamed live on Samsung.com/au/, Samsung Newsroom Australia, and Samsung’s YouTube channel beginning at 5am AEDT.
Stay tuned and make sure to register at https://samsung.com/au/unpacked to get all upcoming teasers, trailers, updates, and access to exclusive benefits ahead of Galaxy Unpacked February 2026 including a $50 Galaxy Eco-Voucher[2] to spend during the pre-order period. Plus, answer a quick question for a chance to win 1 of 26 amazing Galaxy prizes, including the Ultimate Galaxy Bundle![3]
[1] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties.
Here are clear takeaways from the Samsung campaign notes:
– Campaign objective
– Bring the Olympic/Paralympic Winter Games energy to Milan ahead of Milano Cortina 2026 using city-wide out-of-home (OOH) advertising.
– Integrate the global “Open always wins” message with local expression to make the Games feel closer to everyday life.
– Campaign concept and assets
– Theme: Open always wins — aligns with the idea that an open mind makes anything possible.
– Visual concept: “Victory Selfies” featuring Italian athletes, captured with the Galaxy Z Flip7.
– Ambassadors highlighted: Jacopo Luchini (Para Snowboard), Flora Tabanelli and Miro Tabanelli (Freestyle Skiing), Ian Matteoli (Snowboard).
– Locations and scope
– Locations listed: Duomo di Milano, Porta Venezia, Corso Como – Porta Garibaldi, Pirelli 39, Cadorna – Via Carducci – San Nicolao, Via San Paolo, Corso Venezia – Via Senato, San Babila, Largo La Foppa, Palazzo Odeon.
– Coverage: Nine key locations are emphasized; ten locations are listed in the notes (Duomo, etc.).
– Primary run window: February 1–February 28.
– Extensions for select sites: San Babila – Durini extended to March 15; Duomo di Milano extended to March 31.
– Relationship to Milano Cortina 2026
– Campaign ties Samsung’s “Open always wins” to the upcoming Winter Games, reinforcing the partnership and building excitement in the host city.
– Messaging and tone
– Localized expression of the campaign message to resonate with Milan residents and visitors.
– Focus on energy, resilience, and openness central to Olympic/Paralympic themes.
– Branding and partner alignment
– Samsung remains a Worldwide Olympic and Paralympic Partner.
– Campaign reinforces Samsung’s brand through local activation and athlete storytelling.
– Campaign format and reach
– Out-of-home takeover aims to transform streets, squares, and transit hubs into a living canvas.
– Objective is to move the Games excitement beyond venues into everyday city life.
– Potential success metrics (suggested)
– Impressions/reach by location and time window.
– Engagement indicators (photo/quote shares, social amplification of Victory Selfies).
– Location-level performance and extension impact (effect of extended run dates).
– Brand lift metrics related to awareness and favorability around the Open Always Wins message.
– Risks and considerations (notes)
– Need for approvals/coordination for extensions at San Babila and Duomo.
– Coordination with local authorities and venue stakeholders in multiple locations.
– Weather and urban environment factors affecting outdoor displays.
– Next steps (recommendations)
– Confirm final and exact list of active installation locations and any permit requirements.
– Finalize creative assets and assets delivery for all locations (including the Victory Selfies concept).
– Confirm extension approvals and scheduling for San Babila (to March 15) and Duomo (to March 31).
– Establish measurement plan for impressions, engagement, and brand impact; align with Samsung’s reporting cadence.
– Plan any accompanying PR or social content to maximize cross-channel impact.
Appendix: Location list for reference
– Duomo di Milano
– Porta Venezia
– Corso Como – Porta Garibaldi
– Pirelli 39
– Cadorna – Via Carducci – San Nicolao
– Via San Paolo
– Corso Venezia – Via Senato
– San Babila
– Largo La Foppa
– Palazzo Odeon
Summary of Samsung’s “Open Always Wins” Campaign Comes to Life in Milan
Samsung Electronics Co., Ltd., a Worldwide Olympic and Paralympic Partner, is bringing the spirit of the Olympic and Paralympic Winter Games Milano Cortina 2026 into everyday life through city-wide out-of-home advertising in Milan.
Samsung out-of-home advertising at Duomo
As part of Samsung’s global “Open always wins” campaign[1] the takeover transforms streets, squares and transit hubs into a living canvas — placing the energy and anticipation of the upcoming Olympic and Paralympic Winter Games directly into the rhythm of city life.
Featuring Team Samsung Galaxy athlete ambassadors, the visuals celebrate the drive, resilience and openness at the heart of the Olympic and Paralympic Winter Games. The series highlights Italian athletes Jacopo Luchini (Para Snowboard), Flora Tabanelli and Miro Tabanelli (Freestyle Skiing), and Ian Matteoli (Snowboard), enjoying their precious moments on their Olympic journey with ‘Victory Selfies’ captured on the Galaxy Z Flip7.
Samsung out-of-home advertising at San Babila
Running across nine key locations including Duomo di Milano, Pirelli 39, San Babila and Corso Como, the out-of-home advertising brings the excitement of winter sports beyond competition venues and into the heart of the host city. The advertising campaign runs from February 1 to February 28, with select locations including San Babila – Durini until March 15 and Duomo di Milano until March 31.
As Milano Cortina 2026 approaches, Samsung continues to pair its “Open always wins” message with local expression — opening up moments that matter and bringing people closer to the excitement of the Games.
Samsung out-of-home advertising at Porta Venezia
Locations for the out-of-home advertising:
Duomo
Porta Venezia
Corso Como – Porta Garibaldi
Pirelli 39
Cadorna – Via Carducci – San Nicolao
Via San Paolo
Corso Venezia – Via Senato
San Babila
Largo La Foppa
Palazzo Odeon
[1] First introduced at Paris 2024, the theme returns to the Olympic and Paralympic Winter Games as a reflection of Samsung’s belief that, with an open mind, anything is possible.
Here are clear executive takeaways from the Samsung Milano Cortina 2026 notes:
– Strategic objective
– Use mobile innovation (Galaxy AI and Galaxy devices) to connect athletes, fans, and the broader Olympic community across multiple host locations, making moments feel closer and more connected.
– Key initiatives and benefits
– Opening Ceremony live broadcast integration
– Galaxy S25 Ultra devices embedded in the broadcast environment to capture dynamic perspectives alongside existing cameras.
– Devices positioned at jibs, stadium stands, and athlete tunnels to enhance coverage without disrupting production.
– Collaboration with IOC and OBS to ensure Samsung capture integrates smoothly with the live broadcast.
– On-site volunteer support
– Selected volunteers equipped with Galaxy devices featuring Interpreter powered by Galaxy AI.
– On-device translation enables fast, natural multilingual conversations with athletes, officials, and visitors.
– Competition operations
– Samsung monitors deployed in Short-Track Speed Skating to support officiating and monitoring with high-quality displays.
– Fan experience and power support
– Galaxy Charging Stations deployed at stadiums to keep devices powered during long days.
– Samsung House in Milan
– Central hub at Palazzo Serbelloni to showcase Samsung’s Olympic tech innovation, host events, and foster storytelling and networking.
– Program includes NOC nights, live viewing, Victory Profile portrait displays, and hospitality curated by Michelin-starred Enrico Bartolini.
– Open Feb 4; runs through Feb 22 (Olympics) and reopens for Paralympics (Mar 6–15) as an invitation-only space.
– Overall impact
– Bridges geographic distances, enhances human connection, and supports a multi-location “single, unified arena” experience for the Games.
– Technology and capabilities
– Interpreter by Galaxy AI
– Real-time, on-device translation to support multi-language interactions for volunteers and attendees.
– Requires Samsung Account; language support is currently limited and may require language packs; translations are not guaranteed to be perfect.
– Galaxy AI features are currently free; potential premium AI services to be decided with partners.
– 5G-enabled, high-quality mobile capture
– S25 Ultra enables portable, high-quality perspectives with fast connectivity to complement traditional broadcast workflows.
– Stakeholders and partnerships
– Primary collaboration with IOC and OBS to integrate Galaxy-based capture into live broadcast.
– Milano Cortina 2026 leadership emphasizes technology as a core connectivity fabric across venues and experiences.
– Quotes from Samsung (Stephanie Choi) and Milano Cortina 2026 leadership (Andrea Varnier) underscore the emphasis on human connection and bridging distances.
– Timelines and locations
– Opening Ceremony: February 6, 2026, at San Siro Stadium (75,000+ spectators; 3,500+ athletes from 90+ countries).
– Samsung House opens: February 4, 2026; operates through February 22 (Olympics) and March 6–15 (Paralympics) as invitation-only.
– Host locations are geographically widespread, with Milan as the hub for Samsung House and multiple venues across Milano Cortina.
– Risks and considerations
– Translation accuracy and language coverage: on-device Interpreter depends on language packs and Samsung Account setup; plan for potential gaps in real-time translations.
– Integration risk: seamless incorporation into OBS/IOC broadcast workflows requires coordination; ensure production teams are aligned.
– Privacy/security and device management: on-device processing reduces latency but requires appropriate data handling and device management across volunteers and staff.
– Dependence on network quality: 5G connectivity is assumed for live capture; confirm coverage and contingency plans.
– Next steps / action items to confirm
– Finalize deployment plan for Interpreter-enabled devices across volunteers and venues.
– Confirm language pack coverage and any premium AI service considerations with partners.
– Align with IOC/OBS on integration requirements and broadcast workflows for Galaxy captures.
– Define success metrics (engagement, reach of openings, beneficiary feedback from volunteers, coverage quality) and reporting cadence.
– Prepare communications and training for volunteers and staff on using Interpreter and Galaxy devices.
If you’d like, I can condense these into a one-page briefing for leadership or create a slide-friendly summary with the same bullets.
Summary of Samsung Connects Athletes and Fans to Milano Cortina 2026 Moments With Mobile Innovation
Samsung Electronics Co., Ltd., a Worldwide Olympic and Paralympic Partner, today outlined how it will help make the Olympic and Paralympic Winter Games Milano Cortina 2026 more connected by integrating mobile innovation and Galaxy AI[1] across the Games-time experiences.
As the way people experience the Olympic and Paralympic Games continues to evolve beyond a single venue or broadcast moment, this shift is even more pronounced at Milano Cortina 2026 — shaped by geography, distance and multiple host locations. At this year’s XXV Olympic Winter Games Milano Cortina 2026, Samsung’s role focuses on bridging these gaps, using technology to make Milano Cortina 2026 moments feel closer and more connected for athletes, fans and the broader Olympic Games community through technologies embedded across Games-time operations, including:
Delivering dynamic perspectives with Opening Ceremony live broadcast integration: With support from the Olympic Broadcasting Services (OBS), Galaxy S25 Ultra devices will be embedded within the Opening Ceremony to capture dynamic perspectives alongside established broadcast cameras, expanding coverage, while fully complementing production workflows.
Enabling seamless on-site communication for volunteers: A select group of volunteers will be equipped with Galaxy devices featuring Interpreter[2], powered by Galaxy AI[3],, to communicate with athletes, officials and visitors with ease. With translations processed directly on device, the experience remains fast and reliable across Milano Cortina 2026’s diverse and distributed environments.
Supporting officiating and competition monitoring for fair play: Samsung monitors will be deployed across Short-Track Speed Skating disciplines, providing high-quality displays to support operational needs.
Keeping fans’ devices powered with Galaxy Charging Stations: Samsung will help people keep their devices powered throughout long competition and event days, enabling them to stay connected throughout the Olympic and Paralympic Winter Games.
Connecting athletes, media and partners through storytelling at Samsung House: Samsung will host a dedicated hub, where come people can come together to experience Samsung’s Olympic Games technology innovation story and share moments, perspectives and conversations as part of the rhythm of the Games.
“At the heart of Samsung’s role at Milano Cortina 2026 is a clear ambition: to connect athletes and fans in every moment, and help remind everyone that the Olympic Games are, above all, about people,” said Stephanie Choi, EVP and Head of Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “As the way audiences watch, share and experience the Olympic and Paralympic Games continues to change, mobile technology plays an increasingly important role in helping athletes, fans and communities stay connected — and get closer to the action, the emotion and each other.”
Opening Ceremony Live Broadcast Integration Deliver Dynamic Perspectives
To support the Opening Ceremony experience, Galaxy devices will be integrated throughout the live broadcast production environment, enabled by the portability, superior camera quality and 5G connectivity of Galaxy S25 Ultra. Positioned alongside established broadcast cameras, the smartphones have been installed across dynamic locations — including jibs above the field and stadium stands, as well as athlete entrance tunnels — capturing immersive, on-site perspectives wirelessly and in real-time without disrupting established broadcast workflows.
Beyond the devices themselves, Samsung is working closely with the International Olympic Committee (IOC) and Olympic Broadcast Services (OBS) to help ensure Galaxy-based capture integrates seamlessly into the overall live broadcast environment.
Set inside San Siro Stadium, the Opening Ceremony of Milano Cortina 2026 will welcome more than 75,000 spectators on Feb. 6, as over 3,500 athletes from over 90 countries enter the stadium to mark the official opening of the Olympic Winter Games. By working closely with OBS to deliver an enhanced view of the Opening Ceremony with Galaxy, Samsung will help connect spectators in the stands with millions more sharing this historic moment across screens and locations around the world.
“The Olympic Games are a celebration of human excellence and unity, bringing athletes and audiences together around the world,” said Yiannis Exarchos, CEO of OBS. “The Opening Ceremony embodies that spirit, and through our partnership with Samsung we can capture dynamic perspectives that complement our core broadcast coverage. By embracing dedicated mobile storytelling and the way millions of fans experience the Games on their smartphones, we help global viewers feel closer to the energy and emotion of this historic moment.”
Supporting Volunteers, Operations and the Games-Time Experience
Beyond the Opening Ceremony, Galaxy innovation is supporting the everyday operations that help Milano Cortina 2026 run smoothly across venues and host locations.
A select group of volunteers across the Olympic Games will be equipped with Galaxy devices featuring Interpreter, powered by Galaxy AI, to support natural communication between athletes, officials and visitors across languages. With translation processed directly on device, Interpreter enables fast, intuitive conversations and helps volunteers focus on delivering a welcoming, human-centered Games-time experience.
“As we prepare for the most geographically widespread Winter Olympics in history, the role of technology shifts from a simple tool to the very fabric holding our vision together,” said Andrea Varnier, CEO of Milano Cortina 2026. “Samsung’s innovation is fundamental in bridging the distances between our venues, transforming the vast territory of Milano Cortina 2026 into a single, unified arena. Their cutting-edge solutions do more than just support our operations; they redefine how the world perceives the spirit of the Games, ensuring that human connection remains at the heart of this digital evolution.”
In addition, Galaxy Charging Stations at stadiums across host cities will support spectators during long event days, helping to ensure these rare and meaningful Olympic and Paralympic Games moments unfold smoothly on site. This practical support allows people to stay present and engaged during moments that come only every four years.
Inside competition venues, Samsung technology will support officiating and operations. Samsung monitors will be deployed across Short-Track Speed Skating disciplines, providing high-quality displays to support operational needs.
Samsung House: A Central Hub for Connection, Storytelling and Shared Experiences
Located in Milan’s historic Palazzo Serbelloni, Samsung House provides a setting where guests can experience Samsung’s Olympic Games technology innovation history — bringing together the legacy of Samsung’s innovations and how they are brought to life on the ground in Milan as part of the rhythm of the Olympic Games, rather than a standalone showcase.
Throughout Milano Cortina 2026, Samsung House will host a curated program that encourages interaction and shared moments. Moments include National Olympic Committee nights, live competition viewings and displays of the Victory Profile portrait series, creating opportunities for athletes, partners, and media to come together and share perspectives, and celebrate the spirit of the Olympic and Paralympic Winter Games. Complementing this atmosphere, Samsung House will also feature hospitality moments curated by Michelin-starred Italian chef Enrico Bartolini, adding a sense of local culture and warmth.
Samsung House officially opens on Feb. 4 and will operate throughout the Olympic Winter Games until Feb. 22. Samsung House will reopen during the Paralympic Winter Games from March 6–15. During this period, Samsung House will operate as an invitation-only environment, creating a dedicated space for meaningful connection throughout the Games.
As Samsung looks ahead to the future, Milano Cortina 2026 represents an important chapter in a partnership defined by innovation, athlete empowerment and the ongoing evolution of how global audiences experience the Olympic and Paralympic Games. Through its latest Galaxy technology, Samsung continues to open up Olympic and Paralympic Winter Games Milano Cortina 2026 — supporting athletes from preparation to the podium and bringing fans closer to the energy, creativity and emotion of the world’s most celebrated winter sporting event.
[1] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties.
[2] Samsung Account required. Currently limited to select languages only. Certain languages may require language pack download. Translation might not be accurate.
Here are clear takeaways from the Samsung Galaxy Z Flip7 Olympic Edition notes for Milano Cortina 2026:
Executive summary
– Samsung announced the Galaxy Z Flip7 Olympic Edition, a non-retail device package designed for roughly 3,800 Olympians and Paralympians from about 90 countries, to accompany them throughout Milano Cortina 2026. It emphasizes athlete storytelling, fan engagement, and in-Village convenience through a curated set of features, services, and branding.
Key announcements and scope
– The Edition is not for sale and will be distributed at Olympic Villages across six cities, starting January 30, 2026.
– It expands the Victory Selfie concept to team celebrations for the Winter Games.
– Introduction of the Victory Profile to showcase athletes’ personal passions via portraits captured with the Galaxy S25 Ultra; initial rollout with nine NOCs and ~490 athletes.
– Approximately 3,800 Olympians and Paralympians from ~90 countries will receive the Edition.
Product features and capabilities
– Hardware and camera:
– Dual rear cameras: 50MP Wide and 12MP Ultra-Wide.
– Features tailored for athletes: Now Brief, Photo Assist, On-device Interpreter, and high-quality AI-driven edits.
– Dual Recording: simultaneous front and rear captures; supports split view and real-time preview on FlexWindow; zoom-in up to 10x.
– AI and software:
– Now Brief provides personalized daily updates (reminders, calendar events, fitness summaries).
– Photo Assist offers AI-based object manipulation (move/erase/enlarge, background filling).
– On-device Interpreter enables real-time translation offline/without network.
– Connectivity and services:
– 100GB 5G eSIM for athletes’ connectivity.
– Digital passes and Samsung Wallet integration (including Coca-Cola Free Beverage Key).
– Galaxy Athlete Card to connect athletes within the community.
– Integrated Athlete365 for performance support and mental health resources; Now Brief integration for Olympic news.
– Pre-loaded apps: official Olympic Games app, IOC Hotline, PinQuest; in-Village fitness tracking app for workouts.
– Design and branding:
– Blue back glass with a gold metal frame; laurel-motif magnet case.
– Special Olympic-themed wallpapers and on/off animations inspired by winter sports.
– Visual motifs emphasize unity, excellence, and victory.
Program scope and partnerships
– Victory Selfie is expanding to include team celebrations for the Winter Games.
– Victory Profile is a storytelling initiative created with nine NOCs (not an IOC official collaboration): initial participants from France, Germany, Italy, Korea, Norway, the Netherlands, Sweden, the UK, and the U.S.
– Distribution and on-site support:
– Samsung Open Station will provide on-site professional support for device activation, data transfer, and general technical help.
Operational and implementation details
– The pre-loaded package includes a curated suite of essential apps and services to support daily needs and competition-related activities in Milano Cortina 2026.
– The device will be distributed across six Olympic Villages with on-site support beginning January 30, 2026.
– Some features require Samsung Account login and vary by country/language/device; translation and AI results may not be perfect.
– Dual Recording features and some AI capabilities have specific usage notes and constraints (e.g., language, device modes, watermark on AI-generated edits).
Key takeaways for internal teams
– Brand/deliverables: Align with Milano Cortina 2026 branding; ensure all assets (wallpapers, animations, packaging) are ready for the six-city rollout.
– Athlete programs: Manage eligibility and consent for Victory Profile (nine NOCs); coordinate with participating NOCs for portraits and delivery timelines.
– Logistics: Prepare Open Stations at all six villages; ensure data transfer workflows and device provisioning (100GB eSIM) are in place.
– Compliance and support: Monitor feature availability by region; ensure Samsung Account requirements are communicated; plan for language/translation caveats.
– Communications and assets: Develop athlete-focused stories and social-ready assets around Victory Selfie and Victory Profile; prepare guidelines for athletes on-safe/creative use of Dual Recording.
– Risk/mitigation: Track potential limitations (offline translation accuracy, account requirements, varying feature availability) and have contingency messaging.
Recommended next steps
– Confirm final list of six village locations and exact start date beyond January 30, 2026.
– Finalize participation details for the nine NOCs involved in Victory Profile; obtain consent and schedules for portrait sessions.
– Coordinate with Open Station teams for staffing, device activation, and on-site support workflows.
– Prepare athlete onboarding materials detailing how to use Dual Recording, Now Brief, Photo Assist, and Interpreter features.
– Align marketing assets and athlete communications with the blue/gold branding and laurel motif.
– Set up tracking for device distribution, eSIM provisioning, wallet passes, and Coca-Cola beverage key distribution.
If you’d like, I can convert these into a one-page brief or a slide-ready executive summary with the most critical points highlighted for distribution to stakeholders.
Summary of Samsung Unveils Exclusive Galaxy Z Flip7 Olympic Edition, Supporting Athletes’ Entire Milano Cortina 2026 Journey
▲ Samsung Galaxy Z Flip7 Olympic Edition for Milano Cortina 2026.
Samsung Electronics Co., Ltd., a Worldwide Olympic and Paralympic Partner, today unveiled the Galaxy Z Flip7 Olympic Edition[1], exclusively designed for all athletes competing at the Olympic and Paralympic Winter Games Milano Cortina 2026. Provided to almost 3,800 Olympians and Paralympians from approximately 90 countries, the special edition device will accompany athletes throughout their Games-time experience — supporting life in the Olympic Village while enabling them to capture and share meaningful moments from competition to celebration.
The Olympic Edition will be incorporated into official podium moments via the Victory Selfie, which is making its Winter Olympics debut at Milano Cortina 2026. For the first time, it will expand to team sport competitions at Olympic Games so that all participating athletes can document their moment of victory through their own lens. In addition, athletes[2] from select National Olympic Committees (NOCs) will be able to share their personal passions and spirit through the Victory Profile, a new photo series captured with the Galaxy S25 Ultra.
▲ Samsung Galaxy Z Flip7 Olympic Edition for Milano Cortina 2026.
“Athletes are at the heart of the Olympic and Paralympic Games, and for nearly 30 years Samsung has supported them as a Worldwide Partner through meaningful mobile innovation,” said Stephanie Choi, EVP and Head of Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “Since Sochi 2014, we’ve supported athletes with Olympic Editions and we’re honored to continue this commitment at Milano Cortina 2026. With Olympic Edition, athletes will be able to connect with fans and families at every unforgettable moment in their own way.”
A Special Olympic Edition To Celebrate the Olympic Winter Games
The Galaxy Z Flip7 is an intelligent pocket-sized companion built for seamless interaction and everyday reliability. It integrates Galaxy AI with a new edge-to-edge FlexWindow, providing an effortless mobile AI experience. This intuitive, one-handed usability makes the Galaxy Z Flip7 a practical support for athletes throughout the Olympic and Paralympic Winter Games. Some key features include:
The dual rear camera system, including 50MP Wide[3] and 12MP Ultra-Wide lens, delivering flagship-level clarity.
Now Brief[4], which provides personalised daily updates such as reminders, calendar events and fitness summaries.
Photo Assist[5], which brings studio-quality enhancements to images by moving, erasing or enlarging objects, adjusting angles, and filling in backgrounds with AI-powered capability.
On-device Interpreter[6] lowers the language barrier by providing real-time translation regardless of network connection, allowing seamless communication — even in mountainous areas.
▲ Samsung Galaxy Z Flip7 Olympic Edition Package.
Adding to these features, the Galaxy Z Flip7 Olympic Edition introduces an iconic design that commemorates athletes’ participation in the Olympic and Paralympic Winter Games, as well as practical services to help enhance their experience in the Olympic Village and throughout competition.
The signature blue colour covering the back glass of the device aligns with the unique style of Milano Cortina 2026, and represents the combination of Samsung’s long-standing identity and the cultural resonance of Italian azure. The colour also reflects the spirit of unity and sportsmanship embodied by the Olympic Games. The custom gold metal frame symbolizes athletes’ pursuit of excellence and podium moments, as well as the brand’s aspiration for the best. The Olympic Edition device also comes with a clear magnet case with a blue circular magnet, surrounded by gold laurel leaves added as a motif of victory.
▲ Special Wallpapers and On/Off Animation for Galaxy Z Flip7 Olympic Edition.
Each device also includes special Olympic Winter Games–themed wallpaper created specifically for Milano Cortina 2026. The colourful curves represent winter sports, inspired by marks generated from the interaction between skate blades and ice surfaces. These design elements celebrate the Olympic spirit and each athlete’s passion.
Athletes can make moments with fans, family and teammates more memorable with Dual Recording, a feature that allows them to capture both what they see and their own reactions in a single shot by using the rear and front cameras at the same time. Tailored exclusively for the Olympic Edition, athletes can access Dual Recording mode simply by swiping the shooting mode within the Camera app. Athletes can also open up new and creative angles that bring the action closer using the split view by zooming in[7] on the rear-camera view, and can preview their shots in real-time directly on FlexWindow.
The Galaxy Z Flip7 Olympic Edition comes with a pre-loaded curated suite of essential apps and services to support athletes throughout Milano Cortina 2026:
▲ Galaxy Athlete Card helps athletes connect with one another and be part of a shared Olympic and Paralympic community.
To encourage connection among athletes during their stay, the Galaxy Athlete Card experience offers a digital means for exchanging profiles, collecting cards and participating in interactive activities, helping to foster a sense of community across disciplines and delegations.
Athletes will also receive complimentary connectivity via a 100GB 5G eSIM, along with access to digital passes and services in Samsung Wallet, developed in collaboration with Worldwide and Local Partners to facilitate their daily needs during Milano Cortina 2026. This includes Coca-Cola Free Beverage Key, which can be used at vending machines across the Villages.
Athlete365 offers performance and mental health support while delivering key competition information. It is integrated into Galaxy AI’s Now Brief feature, keeping athletes updated with the latest Olympic Games-related news at a glance.
Other applications — including the official Olympic Gamesapp, IOC Hotline and PinQuest — improve day-to-day convenience in the Olympic Village while aiding athletes’ performance on and off the field of play.
The pre-installed fitness application will enable athletes to track workouts and receive personalised training insights when using exercise equipment installed inside the Olympic and Paralympic Villages.
Marking the Moment of Victory, Together
▲ (From left) Silver medalist Baasankhuu Bavuudorj of Team Mongolia, gold medalist Natsumi Tsunoda of Team Japan and bronze medalists Shirine Boukli of Team France and Tara Babulfath of Team Sweden pose for their Victory Selfie after the women -48 kg judo competition. (Photo by Patrick Smith / Getty Images)
First introduced at Paris 2024, the Victory Selfie — powered by the Olympic Edition — allowed athletes to capture their moments of victory directly from the podium and share them from their own perspective, making moments more connected.
At Milano Cortina 2026, the Victory Selfie will make its Winter Olympics debut — and introduce a new, expanded format. For the first time, it will extend beyond individual and pair events to include wider team celebrations for Olympic Games, reflecting the collaborative nature of winter sports. Athletes can now capture and share their achievements together with teammates and instantly share them with their loved ones and fans around the world, so they can also join that life-changing moment.
Capturing the First Spark of Excitement With the Victory Profile
▲ (From left) Alex Hall, Flora Tabanelli, Gilli Kim
Athletes’ journeys extend far beyond the competition, encompassing preparation, anticipation and the emotions surrounding the Olympic and Paralympic Winter Games. To reflect this broader journey and celebrate the athlete experience, Samsung introduces the Victory Profile, a new athlete storytelling initiative developed with nine NOCs. The Victory Profile leverages curated portraits captured on the Galaxy S25 Ultra to vividly showcase each athlete’s unique passion and individuality.
The Victory Profile adds a new perspective to the Winter Olympics experience by highlighting moments beyond the podium and providing athletes with a personal keepsake that reflects their journey, as well as their unique personalities. The initial project will start with approximately 490 athletes from France, Germany, Italy, Korea, Norway, the Netherlands, Sweden, the U.K. and the U.S.
Helping Shape the Future Games-Time Experience
Samsung will continue to use its mobile innovation to open up the Olympic and Paralympic Games to fans around the world, making every moment feel more connected. Through its devices and athlete-centered experiences, Samsung is creating new ways for athletes to share their journeys — from preparation to the podium — while bringing fans closer to the moments and people that define the Olympic and Paralympic Games.
The Galaxy Z Flip7 Olympic Edition will be distributed at Olympic Villages across six cities, starting on January 30th. The Samsung Open Station will also offer on-site professional customer service to help athletes activate devices, transfer data and receive general technical support.
[1] Galaxy Z Flip7 Olympic Edition is not for sale.
[2] Victory Profile is offered only to those athletes from 9-NOCs who were willing to participate the program. This photo program is not an official collaboration with the IOC.
[3] 50 MP resolution is available on Galaxy Z Flip7’s rear wide camera only.
[4]Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilise Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date.
[5]Samsung Account may be required to use certain AI Photo Assist features. Edit Suggestion is compatible with JPG, PNG. GIF and MP4 formats. Edit results may vary depending on the photography or filming condition. Images generated by the Live Effect feature will be saved in MP4 format. Editing with Generative Edit results in a resized photo up to 12MP. Editing with Portrait Studio results in a resized photo up to 9MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy of results is not guaranteed.
[6]Samsung Account required. Currently limited to select languages only. Certain languages may require language pack download. Translation might not be accurate. FlexMode supported at angles between 75* and 115*. Interpreter feature can be viewed on both the Main Screen and Flex Window is manually enabled, but it cannot be viewed solely on the Flex Window. Dual screens are available in Conversation mode only.
[7] Dual Recording zoom-in feature supports up to 10x.
Here are clear takeaways from the Odyssey Cup Counter-Strike 2 Championship notes.
Executive summary
– Samsung Odyssey Cup CS2 2025 concluded with SemperFi Esports (Australia) winning the grand prize of US$20,000, against Deep Cross Gaming (Indonesia) in the finals. MVP: Kristers Darznieks (SemperFi Esports) earning US$2,000.
– Event date and location: December 12–14, 2025, at EBN Esports City, Quill City Mall, Kuala Lumpur, Malaysia. Prize pool: US$50,000. Eight finalist teams competed in person.
– Event reach: Live-streamed on Samsung’s official channels; strong in-person attendance with media, influencers, and fans.
Detailed takeaways
1) Winners and prize distribution
– Champion: SemperFi Esports (Australia) – US$20,000 prize
– Runner-up: Deep Cross Gaming (Indonesia)
– Third place: Beyman Esports (Malaysia)
– Fourth place: Ground Zero Gaming (Australia)
– MVP: Kristers Darznieks (SemperFi Esports) – US$2,000
2) Event scope and engagement
– Eight finalist teams from Southeast Asia and Oceania competed for US$50,000 total.
– Grand Finals drew a vibrant live audience; event also streamed online, increasing regional reach and engagement.
3) Technology and equipment
– Tournament powered by Samsung Odyssey G5 G50F QHD 180Hz monitors.
– Monitors highlighted for high refresh (180Hz), fast response (1ms), and strong visuals/contrast to support high-level CS2 play.
– Note on specs: 1ms is measured as average response time; performance varies by input source and content; “Extreme mode” may be required for some metrics.
4) Quotes and branding implications
– James Savage (SemperFi Esports captain) emphasized the importance of high-refresh, low-latency monitors (180Hz, 1ms, strong dynamic contrast) for competitive play.
– Leslie Goh (Samsung Southeast Asia and Oceania) highlighted record sign-ups this year and the positive impact of the gaming-monitor ecosystem on regional esports communities.
– Overall branding: The Odyssey monitor line is positioned as a core enabler of competitive performance and immersive viewing experiences.
5) Marketing and community impact
– Positive optics for Samsung monitors in esports contexts; opportunities to leverage for future events and product storytelling.
– High fan engagement and media attention suggest strong ROI potential for continued Odyssey Cup sponsorships and regional activations.
6) Opportunities and next steps
– Internal PR/marketing: Create post-event recap including highlights, MVP interview, and player testimonials; feature the Odyssey G5/G50F in event case studies.
– Sponsorship planning: Explore extending partnerships with SemperFi Esports or other top teams for ongoing branding and co-branded content.
– Future events: Plan for the next Odyssey Cup cycle with enhanced sign-up campaigns, regional qualifiers, and more livestream promotions.
– Product communication: Develop marketing collateral around the 180Hz+1ms performance for CS2 and other fast-paced titles; consider limited-time promotions tied to the event.
– Data collection: Compile viewership metrics, in-event engagement data, and post-event sentiment to quantify impact for executive briefings.
If you’d like, I can turn these takeaways into a one-page executive brief or a slide-ready summary for distribution to stakeholders.
Summary of Samsung Concludes Odyssey Cup Counter-Strike 2 Championship
SemperFi Esports from Australia took home the Grand Prize
Samsung Electronics is proud to announce the successful wrap-up of the 2025 Odyssey Cup Counter-Strike 2 Championship; a premier esports tournament consisting of some of the finest gaming talent from across Southeast Asia and Oceania.
The Grand Finals for this year’s Odyssey Cup took place at the EBN Esports City, Quill City Mall in Kuala Lumpur, Malaysia, from 12-14 December, which saw eight finalist teams from across the region compete in person for a total prize pool of US$50,000.
SemperFi Esports from Australia secured the championship title, defeating Deep Cross Gaming from Indonesia in a hard-fought battle to clinch the grand prize of US$20,000. Star player Kristers Darznieks of SemperFi Esports took home the MVP award and won US$2,000 for his performance during the tournament.
Beyman Esports of Malaysia and Ground Zero Gaming from Australia won third and fourth place respectively.
The Grand Finals in Kuala Lumpur was attended by a vibrant crowd, including media representatives, influencers and passionate fans. It was also streamed live online across Samsung’s official channels for fans across the region to engage in the thrilling action.
Competitors battled it out during the Grand Finals
“My passion for gaming began when I was 9 years old, and watching the pro scene made me realise what I wanted to do for the next 10 years – play on stage and achieve the highest prestige in competitive esports. As a competitive gamer, there are a few features that holds crucial to me in a gaming monitor,” said James Savage, team captain of winning team SemperFi Esports. “A 180Hz refresh rate, 1ms response time and great dynamic panels with good visual contrast.”
Samsung’s Odyssey G5 G50F QHD 180Hz gaming monitor, which powered the tournament, features stunning QHD resolution, a lightning-fast 180Hz refresh rate, and an ultra-responsive 1ms response time[1]. These advanced monitors are engineered for sharp visuals and heightened immersion, delivering the precision and performance essential for high-level Counter-Strike 2 battles.
“It was wonderful to see the region’s gaming community come together for such an exciting showcase of talent. The atmosphere throughout the tournament was electric, with players bringing incredible energy to every match. We are delighted that our gaming monitors helped equip players to perform at their best,” said Leslie Goh, Head of Regional Display Solutions, Samsung Southeast Asia and Oceania. “It is also worthwhile to note that this year’s Odyssey Cup saw a record number of sign-ups, and we hope that we will continue to see growing enthusiasm and participation for these events.”
Odyssey G5 G50F QHD 180Hz Gaming Monitor
Looking forward, Samsung is dedicated to the continued cultivation of a vibrant gaming community, through innovations and crafting experiences that resonate with both competitive gamers and casual fans.
[1] Refresh rate and response time may vary based on the performance of the input source. ‘1ms’ means one millisecond, which is the average response time range between 1.00ms and 1.99ms, truncated to a whole number. Based on GtG measured under internal test conditions. Results may vary by content and monitor settings (Requires ‘Extreme mode’ setting). GtG (Gray to Gray) measures the time taken for a monitor pixel to change from one gray value to another.
Here are concise takeaways from the Samsung privacy-layer notes:
Executive summary
– Samsung will unveil a new layer of privacy designed to shield Galaxy phones from shoulder surfing in public and other public-facing contexts. It adds a customizable, pixel-level privacy layer built on Samsung Knox security foundations. Availability is expected “very soon.”
Key takeaways
– Privacy goal: Reduce visibility of sensitive content when in public (e.g., on transit, in lines).
– Customizable: Users can tailor privacy in a granular way—per-app, per-context, and for specific on-screen elements (e.g., notification pop-ups). It’s not a blanket on/off solution.
– Security foundation: Builds on Samsung Knox (hardware protections like Knox Vault and ecosystem protections like Knox Matrix). Privacy at a pixel level complements existing security.
– User experience: Emphasizes visibility controls and configurability to balance privacy with usability; users can fine-tune or switch off privacy settings as needed.
– Timeline and scope: Described as “coming very soon” with rollout across Galaxy devices. Availability varies by model and region.
– Compatibility notes: Knox Matrix requires One UI 6.0 or above; availability may differ by country/region; models mentioned include Galaxy S Series, Galaxy A Series, Galaxy Tab S Series, and more.
– Brand/message: Declared as “privacy you can see and security you can feel”; expands the privacy-security narrative within the Galaxy ecosystem.
Implications for customers and UX
– Expect a new privacy toggle/controls within Settings, with guidance on how to customize per-app/privacy contexts.
– Possible changes to notification presentation and input screens in public spaces.
– Education and onboarding will be important to help users understand how to configure protections effectively.
Technical and rollout considerations
– Requires integration across hardware (Knox Vault) and software (One UI 6.0+ with Knox Matrix).
– Rollout specifics (which devices, regions, and exact release timeline) are not defined beyond “very soon.”
– Some features may be model/region dependent.
Risks and questions to resolve
– Will there be any impact on app compatibility or performance?
– How will user data be handled within these new privacy controls?
– What marketing/education materials will accompany the launch?
– What metrics will be used to measure effectiveness (adoption, user satisfaction, observed reduction in shoulder-surfing incidents)?
Action items / follow-ups
– Confirm exact device eligibility, regions, and a concrete launch timeline.
– Coordinate with Knox product team for technical specifics (Knox Vault/Knox Matrix integration, pixel-level privacy details).
– Develop user education content (how-to guides, FAQs, in-app tutorials).
– Prepare rollout plan and KPIs to track adoption and impact.
Footnotes from the notes
– [1] Knox Vault availability may vary by model (e.g., Galaxy S Series, Galaxy A Series, Galaxy Tab S Series, and more).
– [2] Knox Matrix requires One UI 6.0+; availability varies by country/region.
If you’d like, I can tailor these takeaways for a specific audience (executive briefing, product team, or PR), or expand into a one-page summary with suggested talking points.
Summary of Coming Soon: A New Layer of Privacy
Our phones are our most personal space, but we use them in the least private places. On the bus, in the elevator, and wherever we’re waiting in line, our digital laundry gets aired in plain view. As phones become more tailored to our routines and preferences, concerns about privacy are only growing.
That’s why Samsung will soon unveil a new layer of privacy to shield your phone from shoulder surfing wherever you go. You’ll have a more secure way to check your messages or enter a password when commuting or on public transit.
Flexible Protection Built Over Years
Not everyone needs the same level of privacy. This new layer gives you the choice to decide what works best for you. You can customise the security with specific apps, or when entering access details for more private areas of your phone. With multiple settings for adjusting visibility, you can limit what others can see based on the level of privacy protection you need.
You can also choose to protect specific parts of your experience, such as notification pop-ups. It’s a tailored approach that you can fine-tune or switch off entirely, rather than a blanket one.
It took over five years of engineering, testing and refining to get here. We studied how people use their phones, what they consider private, and how security should feel in everyday life. The result is a fusion of hardware and software expertly calibrated to enhance mobile security.
A New Standard for Mobile Privacy
This is the latest in a series of Galaxy innovations designed to keep you safe. There is no privacy without strong security. For more than a decade, Samsung Knox has established layers of protection for Galaxy devices, from dedicated security hardware like Knox Vault[1] to ecosystem defenses such as Knox Matrix[2]. This latest safeguard builds on that commitment to security, introducing privacy at a pixel level.
This is privacy you can see and security you can feel – and it’s coming to Galaxy very soon.
[1] Samsung Knox Vault availability may vary by model including but not limited to Galaxy S Series, Galaxy A Series, Galaxy Tab S Series and more.
[2] Knox Matrix is supported on Galaxy smartphones and tablets One UI 6.0 or above. Availability may vary by country or region.
Executive takeaways from the meeting notes on Samsung’s Zero Trust strategy for enterprise mobility
Executive summary
– Samsung is positioning Zero Trust as a core, endpoint-centric security framework for enterprise mobility, addressing the growing risk surface of mobile devices and BYOD in modern work environments.
– The approach emphasizes hardware-backed trust, continuous risk assessment, and real-time access control, integrated across devices, OS, and security interfaces.
– Strategic collaborations with Cisco and Microsoft enhance end-to-end protection and visibility across enterprise fleets.
Key takeaways
– Endpoint risk is the primary attack surface: IDC data cited (70% of breaches originate from endpoints), and mobile devices have limited visibility, necessitating a shift from network-centric to endpoint-centric protection.
– Zero Trust principles for endpoints:
– Never trust, always verify: devices must be verified before access.
– Continuous risk assessment and enforcement: context (location, time, device security) drives dynamic policy decisions.
– Restricted privileges and narrowly scoped access: real-time, context-based access control with minimal privilege.
– Integration of user identity, device security, and behavioral signals for granular trust decisions.
– Holistic, platform-wide security: Zero Trust is embedded from hardware to OS to security interface in Samsung Galaxy devices, enabling threat detection and rapid response within existing security ecosystems.
– Partnerships and integrations driving practical value:
– Cisco Secure Access integration (2024): secure, flexible employee access with user identity, device security, and context verification.
– Microsoft collaboration (2023): Knox integrated with Microsoft Intune (on-device, hardware-backed solution; default in Android App Protection Policies); Knox Asset Intelligence integrated with Microsoft Sentinel for centralized visibility and SIEM capabilities.
– Return on security and operations:
– Enhanced protection for mobile endpoints and more reliable responses to threats.
– Improved visibility into mobile threats via central monitoring and SOC integration.
– Support for remote work and BYOD, with solutions designed to fit existing enterprise infrastructures.
– Product and licensing nuances:
– Knox Vault availability may vary by model.
– Knox Asset Intelligence is a paid offering through Knox Suite plans.
– Call to action and next steps:
– Learn more at samsungknox.com.
– Continue and deepen partnerships with Cisco and Microsoft to extend Zero Trust across the fleet.
– Consider pilot programs to validate hardware-backed attestations, Intune/Sentinel integration, and SOC visibility in your environment.
Strategic implications
– This approach elevates mobile endpoints as a first-class element of enterprise security, reducing reliance on network perimeters alone.
– The emphasis on hardware-backed attestation and real-time context-based decisions aims to reduce breach surface area and improve incident response speed.
– The combination of Knox, Cisco, and Microsoft solutions aims to deliver centralized control and telemetry across diverse device fleets, including BYOD.
Operational takeaways
– For security teams: assess alignment with existing Zero Trust initiatives, plan for endpoint-centric policies, and leverage integrated telemetry via Knox Asset Intelligence and Sentinel.
– For IT and procurement: evaluate model compatibility with Knox Vault availability; assess licensing needs for Asset Intelligence and corresponding ROI.
– For program management: design a phased rollout starting with devices and policies supported by Knox, Intune, and Cisco Secure Access; define success metrics (e.g., time-to-detection, access denials based on risk, policy enforcement coverage).
Questions to consider (stakeholders)
– Which device models in our fleet offer Knox Vault features, and how does availability impact rollout plans?
– What is the proposed sequence for integrating Knox with Intune and Sentinel in our environment, and what dependencies exist?
– How will we measure impact (security metrics, user experience, administrative overhead) during a pilot?
– What are the licensing costs for Knox Asset Intelligence within our current security budget?
Recommended actions (short term)
– Initiate a pilot to evaluate Knox with Intune and Sentinel in a controlled subset of devices, focusing on hardware-backed attestation and context-based access decisions.
– Map current BYOD and corporate-owned device policies to the Zero Trust principles outlined, identifying gaps in visibility and enforcement.
– Engage with Samsung for a detailed roadmap on Vault availability for targeted device models in your fleet and discuss licensing for Asset Intelligence.
Sources referenced in the notes
– Zero Trust endpoint principles and Samsung’s implementation approach (Editorial content).
– Partnerships: Knox with Cisco Secure Access; Knox with Microsoft Intune; Knox Asset Intelligence and Microsoft Sentinel integration.
– Additional notes on Knox Vault availability and licensing considerations.
– For more information: samsungknox.com.
Summary of [Editorial] Leading the Way in Enterprise Mobile Security: Samsung’s Zero Trust Strategy
Today’s world is full of unprecedented innovations and rapidly evolving technologies. It’s an era of endless possibilities, coupled with a new set of risks for security and privacy. At Samsung Electronics, we recognise that as we enter these uncharted territories, we must be prepared for the ever-changing security landscape and champion a dynamic approach to enterprise security.
The cybersecurity threats of today affect everyone, from consumers to businesses. Enterprise device fleets must be resilient— from suspicious URLs, insider employee threats and malware, to emerging risks associated with AI usage in the workplace, including sensitive data leaks. As a growing number of employees across industries — from corporate offices to the frontlines — use devices to access enterprise networks and resources, there are increased security risks that may also lead to a substantial financial toll on businesses.
Enterprise security incidents can arise across operations. However, the International Data Corporation (IDC)[1] found that an overwhelming 70 percent of successful breaches originate from endpoints — the devices that connect to networks like phones, laptops and tablets. Unfortunately, in today’s security operations landscape, IT administrators have much less visibility into mobile devices compared to PCs and servers. With mobile devices now being the most common method of employee network access, this has to change. A systematic, comprehensive approach is critical to ensuring seamless mobile capabilities and a enhanced way of protection. At Samsung, we’re setting a new standard for mobile enterprise security by committing to a collaborative Zero Trust strategy for endpoints in partnership with market leaders.
Core Principles for Endpoint Security
Samsung’s legacy of innovation is built upon our deep understanding of users. We’re constantly listening to feedback from consumers and businesses, anticipating the evolution of mobile technology. This is what enables us to develop industry-first solutions for consumers and businesses alike. As the Head of the Global Mobile B2B Team, I’m especially proud of how we’ve led the way in critical areas that deliver value to enterprises across the board. From advancing hardware-backed device attestation and threat detection to fully embracing the security principles, we are constantly striving to provide our customers with mobile devices and solutions that exceed their security requirements.
Zero Trust is a security framework that continuously assesses security, risk and trust levels based on context. The current security solutions market is dominated by network-centric Zero Trust solutions that focus on securing access at the network edge. Unfortunately, this approach by itself neglects a critical blind spot: the endpoint. Endpoints have the largest attack surface and are the most challenging IT assets to protect against cyberattacks. In most cases, they are the most vulnerable points in an organization’s IT ecosystem.
Zero Trust principles for endpoints, when realised correctly, ensure that access requests from endpoints are handled based on context that correlates with the device’s security and the user’s needs, and are continuously verified in real time. Although there is no definitive list of core principles behind Zero Trust endpoint protection, the following principles are the most commonly adopted:
“Never trust, always verify” approach for devices: Devices should no longer be implicitly trusted just because they are within the network boundary. Instead, each device needs to be verified prior to being granted access.
Continuous risk assessment and enforcement: Endpoint protection must be agile and ready to adapt to constantly changing risk conditions. This means continuously evaluating context — such as location, time of access and the device’s security— and adjusting security policies accordingly. Suspicious activity needs to be addressed through enforcement actions such as access restrictions or complete isolation.
Restricted privileges and narrowly scoped access: Endpoints must enforce access control in real time based on context while ensuring privileges are granted dynamically with a narrow scope.
Incorporation of user identity, device security and behavioral signals: A Zero Trust-compliant solution needs to make granular and informed trust decisions to enforce tight access controls. To enable such decisions, Zero Trust’s continuous evaluation of context integrates user identity, device security and behavioral signals.
While the Zero Trust security strategy is growing in adoption, Samsung is fully embracing it. By doing so, we are helping to protect the most vulnerable points in an organisation’s IT landscape. Risks related to endpoint security are constantly increasing as cloud-based applications, Bring Your Own Device (BYOD) programs and remote work prevail in the modern workplace environment. Samsung recognises the critical nature of this problem and is proactively addressing it in collaboration with partners.
Innovation and Collaboration for Security at Every Level
How does this work in practice? From the hardware level and all the way to the operating system and security interface, Zero Trust security principles are built into the architecture of Samsung Galaxy devices, enhancing protection at every layer while intuitively integrating with a business’s existing security infrastructure. Together, these practices empower enterprises to administer security threat detection and provide more reliable responses.
At Samsung, we recognise that security is a collective effort. It is only through open collaboration with partners that we can bring the most advanced solutions to our customers. In my time at Samsung, we’ve made extensive strides in bringing forth versatile, optimised and secure solutions[2] for enterprises of all kinds.
In 2024, we integrated Samsung Knox[3] — our multilayer security management platform — with Cisco Secure Access, an innovative Security Service Edge solution. This collaboration delivers a secure and flexible employee access experience, enabling organisations to verify user identity, device security and context before granting access.
We also have a strong partnership with Microsoft, defined by a shared vision of reimagining mobile device security for business customers. The first step of this strategic plan began in 2023, when we integrated Samsung Knox with Microsoft Intune, creating an on-device mobile hardware-backed device = solution that works equally well on both company and personal devices. This solution is now enabled by default in all new Android App Protection Policies, empowering organisations to bolster the security of all Samsung devices in their fleet. In yet another step forward in our partnership with Microsoft, Samsung offers a direct-to-security operations center (SOC) connector. This was achieved through the integration of Knox Asset Intelligence[4] and Microsoft Sentinel, a scalable, cloud-native security information and event management (SIEM) solution. This integration delivers unprecedented visibility into mobile security threats, providing centralised monitoring and protection across enterprise device fleets.
Working together with partners, Samsung is addressing key challenges in multiple areas — securing mobile devices, minimising damage from potential cyber threats and empowering employees to work efficiently and effectively, reducing concerns for security.
Holistic Security for Enhanced Privacy
We’re constantly innovating, refining and developing Samsung Knox solutions in order to bring our customers enhanced control, greater transparency and better protection against cyber threats.
As threats become increasingly complex with AI and hyperconnectivity taking center stage, security and privacy are more important now than ever before. Today’s business landscape is constantly being threatened by an increasing volume of cyberattacks that aim to exploit IT vulnerabilities, with mobile devices and other endpoints quickly becoming prime targets.
That’s why Samsung is working with market-leading companies to provide security solutions that work seamlessly with existing infrastructure, offering increased end-to-end protection. These collaborative solutions are a testament to our commitment to not only adhere to industry standards but to also drive their continued development when it comes to Zero Trust endpoint security. This is just the beginning.
To learn more about Samsung Knox’s approach to mobile security, visit samsungknox.com.
app, IOC Hotline and PinQuest — improve day-to-day convenience in the Olympic Village while aiding athletes’ performance on and off the field of play.
