Key Takeaways

Here are the key takeaways from the Galaxy AI expansion notes.

Executive summary
– Samsung announced the continued expansion of Galaxy AI into a more open, integrated multi-agent ecosystem, adding Perplexity as an additional AI agent on upcoming flagship Galaxy devices. The system-level AI aims to reduce effort, increase user choice and flexibility, and enable more natural interactions without constant app switching.

What Samsung announced and why it matters
– Multi-agent expansion: Galaxy AI will support a choice of integrated agents, giving users options that fit their needs, preferences, and routines.
– System-level orchestration: Galaxy AI operates at the OS level, understanding user context and enabling natural interactions across the device, not confined to single apps.
– Perplexity integration: Perplexity will be available on upcoming flagship devices, accessible via “Hey Plex” wake word or by pressing and holding the side button, and can work with compatible Samsung Apps and select third-party apps to streamline multi-step tasks.
– Background operation and seamless experience: The AI can work in the background, reducing the need to switch apps or repeat commands, contributing to a more cohesive Galaxy experience.
– Open ecosystem and partnerships: Samsung emphasizes an inclusive ecosystem and collaboration with trusted partners to expand experiences across the Galaxy environment.

Key features and details to note
– Access methods for Perplexity: Voice wake phrase “Hey Plex” and quick-access side button control.
– App compatibility: Will work with compatible Samsung Apps and select third-party apps; requires necessary permissions in device settings; functionality may vary by app and use case.
– Availability and rollout: Perplexity will be pre-installed on S26 Series devices; can be removed by users; additional device support and experiences to be announced.
– Pricing: Galaxy AI features are currently free; no plans to charge for Galaxy AI features themselves. Third-party AI features may have different terms.
– Context and user experience: Focus on reducing steps and cognitive load, enabling more natural task completion across devices.

Implications for teams and operations
– Product and UX: Need to plan for cross-app integration, permissions handling, and intuitive user onboarding for “Hey Plex” and side-button access.
– Partnerships and ecosystem management: Continued collaboration with partners like Perplexity; monitor other potential integrations and supported apps.
– Legal, privacy, and compliance: Clarify data handling and permissions when using third-party agents; ensure user controls are clear and accessible.
– Marketing and support: Prepare messaging around open ecosystem, ease of use, and the ability to choose preferred AI agents; develop user guides and FAQs.

Risks and considerations
– Compatibility variability: Differences in app support and permissions could affect user experience across devices and apps.
– Dependency on partnerships: Success relies on ongoing third-party integrations and support.
– User control and privacy: Need clear disclosures and easy opt-out controls for background AI activity.

Questions for follow-up
– What is the exact roadmap and timeline for device support beyond the S26 Series?
– Will there be any premium AI services or features in the future, or will Galaxy AI remain free for core functionalities?
– Which third-party apps are prioritized for initial Perplexity integration, and what are the permission requirements?
– How will user data be managed across multiple agents and apps when operating in the background?

Recommended next steps
– Prepare internal briefing materials and FAQ for customer support about “Hey Plex,” side-button access, and Perplexity integration.
– Create a rollout plan outline for Perplexity on S26 Series, including marketing messages and onboarding tutorials.
– Engage with product and privacy teams to finalize permission flows, data handling, and user controls across supported apps.
– Develop a simple one-page user guide highlighting how to choose and switch between agents within Galaxy AI.

If you’d like, I can tailor these takeaways into a slide-friendly brief or a one-page executive memo for distribution.

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Summary of Galaxy AI Expands Multi-Agent Ecosystem To Give Users More Choice and Flexibility

Samsung Electronics Co., Ltd. today announced the continued expansion of Galaxy AI, reinforcing its vision for a rich, open and integrated multi-agent ecosystem. Built around Samsung’s vision of AI that reduces effort and steps across everyday tasks, Galaxy AI is designed to help users get things done more naturally with greater choice, flexibility and control.

 

Recent insights[1] show that people are increasingly using multiple AI agents depending on the task as AI becomes more embedded in daily routines. Nearly 8 in 10 users now rely on more than two types of AI agents. Reflecting this shift, Samsung is evolving Galaxy AI[2] to support a choice of integrated agents, enabling users to choose the experiences that best fit their needs, preferences and routines.

 

Galaxy AI was built to bring meaningful AI directly into the operating system through deep, framework-level connections across the device. Rather than operating within individual apps, Galaxy AI works at the system level by understanding the user’s context to support more natural interactions.

 

This approach reduces the need to switch between apps or repeat commands, allowing Galaxy AI to work in the background. It also enables Samsung to curate experiences from supporting services, such as Perplexity, while ensuring everything feels seamlessly integrated within the Galaxy environment.

 

“We’ve been committed to building an open and inclusive integrated AI ecosystem that gives users more choice, flexibility and control to get complex tasks done quickly and easily,” said Won-Joon Choi, President, Chief Operating Officer (COO) and Head of the R&D Office, Mobile eXperience (MX) Business at Samsung Electronics. “Galaxy AI acts as an orchestrator, bringing together different forms of AI into a single, natural, cohesive experience.”

 

 

As part of this multi-agent expansion, Samsung will introduce Perplexity as an additional AI agent on upcoming flagship Galaxy devices. Users will be able to access Perplexity through a dedicated voice wake phrase, “Hey Plex,” or via quick-access controls such as pressing and holding the side button, making contextual assistance easy to reach when needed. Perplexity can work with other compatible Samsung Apps as well as select third-party apps to help streamline multi-step tasks, making it easier for users to move between activities without switching apps. This can offer Galaxy users a more integrated and flexible AI experience across the device.[3]

 

As Samsung continues to expand its inclusive AI ecosystem — in part by collaborating with trusted partners — the company remains focused on enabling experiences that are easy to use and available to all. Additional details about supported devices and experiences will be announced soon.

 

 

[1] Based on Samsung’s internal research.

[2] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties.

[3] The Perplexity app comes pre-installed on S26 Series devices and can be removed at any time. To enable Perplexity to work with compatible Samsung apps and select third party apps, users must grant the necessary permissions in device settings. Functionality may vary depending on app compatibility, user permissions, and available features. Multi step task support may differ by app and use case.

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