Samsung announces global Galaxy S26 Ultra collaboration for the release of The Devil Wears Prada 2 in theaters
Key Takeaways
Here are clear, concise takeaways from the meeting notes:
– Global collaboration announced
– Samsung launched a worldwide partnership with The Devil Wears Prada 2 to promote the film using the Galaxy S26 Ultra.
– A custom spot features Helen J. Shen as Jin, demonstrating Circle to Search with Google on the S26 Ultra to handle a Miranda Priestly-style last-minute request.
– Campaign mechanics and assets
– Circle to Search with Google on Galaxy S26 Ultra is a core creative element, positioned as the “cheat code” for high-pressure moments.
– The Galaxy S26 Ultra was showcased as a Runway Cam #withGalaxy, capturing red-carpet looks in cinema-quality footage suitable for social posts.
– A YouTube spot and immersive social activations (photo-op at the premiere) are part of the rollout.
– Activation details and participants
– Red-carpet activation at The Devil Wears Prada 2 World Premiere; attendees included Helen J. Shen, Simone Ashley, Justin Theroux, Lucy Liu, Heidi Klum, Paige DeSorbo, Hannah Berner, Winnie Harlow.
– Haley Kalil (Hayley Baylee) participated in the photo experience and amplified Galaxy S26 Ultra features on social media.
– Influencer and social content
– Haley Kalil and other influencers posted about the S26 Ultra, highlighting features like Circle to Search.
– Instagram and other social content from the event are part of the engagement strategy.
– Key messaging and claims
– Circle to Search is promoted as a leading feature on the S26 Ultra, used to stay calm and manage high-stakes scenarios.
– The campaign emphasizes professional-grade, cinema-like footage with Runway Cam capabilities.
– Timeline and availability
– The Devil Wears Prada 2 world premiere occurred April 20, 2026.
– The film releases in theaters on April 30, 2026.
– Samsung Newsroom Australia coverage published April 25, 2026.
– Partnerships and disclosures
– Partners include 20th Century Studios and Google (Circle to Search).
– A detailed trademark disclaimer for Circle to Search is included, outlining usage, availability, and language support.
– Opportunities and questions (to consider)
– measure engaged reach and sentiment across the Runway Cam and Circle to Search content; track per-influencer and per-platform metrics.
– assess cross-market rollout—how the campaign will adapt to different regions beyond Australia.
– coordinate with Google for any language/territory limitations and ensure all trademark/disclaimer requirements are consistently applied.
– Suggested next steps
– Compile a post-campaign recap with key metrics (engagement, video views, hashtag usage, influencer reach).
– Plan follow-up native content or regional activations to sustain momentum around The Devil Wears Prada 2.
– Confirm cross-brand alignment (Samsung, Google, 20th Century Studios) for future collaborations and any required legal approvals.
If you’d like, I can convert these into a one-page executive slide or a brief internal memo with bullets tailored to your audience.
Summary of Samsung announces global Galaxy S26 Ultra collaboration for the release of The Devil Wears Prada 2 in theaters
NEW YORK, NEW YORK – APRIL 20: (L-R) Meryl Streep, Emily Blunt, Stanley Tucci and Anne Hathaway attend the world premiere of The Devil Wears Prada 2 at Lincoln Center in New York, New York on April 20, 2026. (Photo by Jamie McCarthy/Getty Images for 20th Century Studios)
Today Samsung launched a global collaboration to celebrate the upcoming theatrical release of 20th Century Studios’ The Devil Wears Prada 2, with a custom spot that features Helen J. Shen as her character ‘Jin’, flawlessly fixing a last-minute Miranda Priestly request using Circle to Search with Google on the new Galaxy S26 Ultra.
As part of the global team-up, the Galaxy S26 Ultra shined during its red-carpet moment at The Devil Wears Prada 2 World Premiere. In an activation that would leave even Miranda Priestly proud, Galaxy S26 Ultra was used to capture the stunning red carpet looks of attendees, making it the first-ever Runway Cam #withGalaxy that delivered jaw dropping professional-grade footage with a cinematic, social post-ready feel.
Stars like Helen J. Shen, Simone Ashley, Justin Theroux, Lucy Liu, Heidi Klum, Paige DeSorbo, Hannah Berner, and Winnie Harlow posed for the S26 Ultra photo-op to capture their memorable looks.
S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.
“I’m a huge fan of The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here posed for the S26 Ultra photo-op to capture their memorable looks.
S26 Ultra user and influencer Haley Kalil (@hayleebaylee) participated in the photo experience.
“I’m a huge fan of The Devil Wears Prada and as a Team Galaxy member, I just love my Galaxy S26 Ultra,” said Haley. “Seeing those worlds collide here on the red carpet, and sharing all my favorite Galaxy S26 series features with fans has just been the best experience.”
NEW YORK, NEW YORK – APRIL 20: Haley Kalil attends the world premiere of The Devil Wears Prada 2 at Lincoln Center in New York, New York on April 20, 2026. (Photo by Jamie McCarthy/Getty Images for 20th Century Studios )
Haley also took to social media to showcase how she used her Galaxy S26 Ultra features such as Circle to Search with Google to get ready for the premiere.
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Circle to Search with Google on Galaxy S26 Ultra is Runway ready[1]
Samsung and Google partnered on a series of creative spots set in The Devil Wears Prada 2 universe to shine a light on how technology – like Circle to Search with Google on S26 Ultra – is the cheat code for staying calm in high-stakes situations.
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Want to see if the Galaxy S26 series is the right fit for you? Visit Samsung.com and get ready for The Devil Wears Prada 2, in theatres April 30.
About The Devil Wears Prada 2
Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ The Devil Wears Prada 2, the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Michael Bederman, Karen Rosenfelt and Aline Brosh McKenna.
[1] Circle to Search is a trademark of Google LLC. Requires internet connection. Mobile data fees may apply. Circle to Search feature must be enabled. May not work on all visual or audio elements. Users may need to update Android or Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Google SafeSearch filter applies. Not available on apps that prohibit screen capturing. Please refer to the following webpage to find Google’s Circle to Search supported languages: https://ift.tt/b1n8ImF
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