Samsung doubles smartwatch market share
If a new report published by the International Data Corporation (IDC) is anything to go by, it would appear that Samsung has dramatically increased its presence in the smartwatch industry. This is represented in its total market share which weighed in at just 7% this time last year, but has now more than doubled to 16%. Declining sales of the Apple Watch led to Apple’s total market share dropping from 72% to 47%; leaving room for Samsung to close the gap and take the lead.
With regards to year-over-year growth, Samsung has seen a 51% increase, which is predominantly due to very high sales of the Gear S and Gear S2, while Apple has seen a 55% decrease. This may cause the Cupertino firm to start scaling down operations, and that’s nothing but good news for Samsung who has been allegedly working on another smartwatch, so it could give it the boost it needs to take Apple’s place at the top of the table.