Key Takeaways

Here are clear takeaways from the Samsung/BTS World Tour ARIRANG notes:

– Partnership and purpose
– Samsung Electronics formed a global partnership with BTS WORLD TOUR ‘ARIRANG’ to deliver a Galaxy-powered concert experience that brings artists and audiences closer together.
– The goal is to help fans capture, preserve, and share memorable concert moments, aligning with Galaxy’s philosophy of meaningful, connected experiences.

– Key tech and experience elements
– Galaxy will serve as a bridge for more meaningful concert moments between artists and fans.
– Galaxy S26 Ultra camera will capture moments from live performances to enable global reliving and sharing of the concert energy.
– Fans can engage with Galaxy-powered immersive experiences and tools to express themselves.

– Executive perspectives
– Samsung: Stephanie Choi (EVP, Head of Mobile Marketing Center) emphasizes technology enriching everyday experiences and Galaxy enabling deeper fan engagement.
– HYBE: Lee Jae-sang emphasizes fans being central and hopes for more vivid concerts and lasting memories through the partnership.

– Tour scope and timeline
– The BTS WORLD TOUR ‘ARIRANG’ starts in Goyang, South Korea, and will visit major cities worldwide through 2027, including Melbourne and Sydney.
– An exclusive BTS THE CITY ARIRANG SEOUL runs in Seoul from March 20 to April 19, featuring Galaxy-powered immersive experiences at major city landmarks.

– Fan engagement activities and incentives
– Interactive activities to explore the Galaxy S26 series, including a stamp rally at Samsung’s Gangnam store.
– Galaxy AI-powered Creative Studio enables fans to create self-made stickers.
– Completing activities rewards prizes, including limited-edition BTS THE CITY ARIRANG SEOUL merchandise.

– Samsung’s role
– Samsung will participate in the entire BTS THE CITY journey, driving innovation to help fans express themselves, capture meaningful moments, and expand everyday experiences with Galaxy.

– Source
– Samsung Newsroom Australia, March 28, 2026.

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Summary of Samsung Powers ‘BTS WORLD TOUR ‘ARIRANG’’ with Galaxy

Samsung Electronics Co., Ltd. today announced a global partnership with ‘BTS WORLD TOUR ‘ARIRANG,’’ unveiling a new concert experience powered by Galaxy mobile technology that brings artists and the audience closer together.

 

BTS and ARMY have built a cultural movement that brings everyone together to celebrate self-expression and connection through music. This resulted in a global impact that fosters authentic shared experiences — values that resonate deeply with Samsung’s Galaxy brand philosophy. By harnessing the power of music and technology, Samsung and the ‘BTS WORLD TOUR ‘ARIRANG’’ are empowering people to capture special moments and share them with the world.

 

“Samsung believes that technology enriches everyday experiences,” said Stephanie Choi, EVP and Head of the Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “Through this collaboration, Galaxy will serve as a bridge connecting artists and the audience, enabling people to experience concert moments more meaningfully and preserve and share those memories for longer.”

 

Building on Galaxy’s vision of meaningful, connected experiences, Samsung is reimagining the traditional concert viewing experience by enabling the audience to emotionally engage with artists and their performances in more immersive ways. In particular, the Galaxy S26 Ultra camera captures memorable moments from live performances, allowing the audience around the world to relive and share the experience, bringing the energy and emotion of the concert into their everyday lives.

 

“Fans are at the heart of everything we do, shaping our music and journey together with us,” said Lee Jae-sang, CEO of HYBE. “Through this partnership with Samsung Electronics, we hope fans can experience concerts more vividly and create lasting memories.”

 

‘BTS WORLD TOUR ‘ARIRANG’’ will begin in Goyang, South Korea, and continue in major cities around the world through 2027 including Melbourne and Sydney. As part of the world tour, an exclusive BTS THE CITY ARIRANG SEOUL is taking place in Seoul from March 20 to April 19, including a range of Galaxy-powered immersive experiences to major landmarks across the city.

 

Fans can explore the Galaxy S26 series through interactive activities, including a stamp rally at Samsung’s Gangnam store and creating self-made stickers using the Galaxy AI-powered Creative Studio. Participants who complete the activities are eligible to receive prizes, including limited-edition ‘BTS THE CITY ARIRANG SEOUL’ merchandise.

 

Samsung will take part in the entire ’BTS THE CITY’ journey, driving innovation that encourages fans to express themselves, capture meaningful moments and expand everyday experiences with Galaxy.

 

from Samsung Newsroom Australia https://ift.tt/qeW3u5s
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