Key Takeaways

**Meeting Takeaways: Samsung’s Standalone Exhibition Hall at CES 2026**

1. **Event Overview**:
– Samsung Electronics will debut a standalone exhibition hall, named the Samsung Exhibition Zone, at CES 2026, moving away from their usual public booth setup.

2. **Location & Dates**:
– The exhibition will take place at The Wynn Las Vegas from January 6-9, 2026.

3. **Exhibition Concept**:
– The Samsung Exhibition Zone aims to create an immersive experience by employing techniques from art galleries and museums, focusing on customer experience rather than just product displays.

4. **AI Focus**:
– The exhibition will showcase Samsung’s unified AI approach for its Device eXperience (DX) Division, highlighting how AI integrates into their various product categories, including mobile devices, home appliances, and displays.

5. **Experience Design**:
– The design aims to minimize congestion and enhance programming for visitors, ensuring a deeper engagement with Samsung’s technology.

6. **Theme**:
– The overarching theme of the exhibition is “Your Companion to AI Living,” emphasizing Samsung’s commitment to delivering a hyper-connected ecosystem.

7. **Tech Forums**:
– Samsung will host Tech Forum panel discussions over January 5-6, focusing on AI, home appliances, services, and design, featuring experts from Samsung and partners in academia, media, and analysis.

8. **Visitor Engagement**:
– The exhibition is designed to foster intuitive engagement with Samsung’s AI innovations, detailing the real-life benefits of their technology.

9. **Future Vision**:
– Samsung aims to articulate its business direction and vision for AI through this exhibition format, promising a more meaningful visitor experience.

10. **Additional Information**:
– For more details about The First Look event, visit Samsung Australia’s newsroom.

This meeting highlights Samsung’s strategic shift towards creating innovative, immersive customer experiences at major industry events.

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Summary of Samsung to Operate a Standalone Exhibition Hall at CES 2026 that Delivers an AI Ecosystem Experience

 

Samsung Electronics Co., Ltd. today announced that it will boldly break away from the conventional exhibition framework and present a new exhibition paradigm with The First Look at CES 2026, the world’s largest consumer electronics show, to be held in Las Vegas, Nevada on Jan. 6–9.

 

For The First Look, Samsung is shifting from operating a public booth within the Las Vegas Convention Center (LVCC) to establishing a standalone exhibition hall at The Wynn Las Vegas. There, Samsung will curate an experience that adopts techniques used in art galleries and museums to unveil its new products and technologies.

 

To this end, the company has built its exhibition space, the Samsung Exhibition Zone, on an industry-leading scale, enabling all activities – from product exhibitions and presentations, to events, technology forums and consultations with key clients and partners – to be conducted organically in a single integrated location. The Exhibition Zone reflects Samsung’s strong commitment to transforming the exhibition paradigm beyond a simple change of venue, towards an approach centered around customer experiences.

 

 

Beyond Simple Lineups: Experiencing the Essence of AI in a Well-Curated Space

At CES 2026, Samsung will present its unified AI approach for its Device eXperience (DX) Division and articulate the company’s overall business direction. It is because of this ambitious vision that the company has chosen to establish an industry-leading, large-scale premium standalone exhibition space at The Wynn. Via this approach, Samsung will have minimal limitations when showcasing its industry-leading innovations and will be able to better convey its overall AI strategy and vision, including real-life value it can bring to consumers.

 

The First Look event has been designed to demonstrate how Samsung’s technology transforms lives, moving beyond only showcasing new product features. To realise a fully immersive environment, the exhibition will provide minimised congestion and enhanced programming for a deeper, more meaningful visitor experience.

 

 

A Grand Showcase of Samsung AI at the Industry’s Largest Space

Through carefully curated storytelling, Samsung’s Exhibition Zone has been designed to allow visitors to intuitively engage with Samsung’s AI innovation, current key technologies and future direction. Under the theme of “Your Companion to AI Living,” the exhibition showcases how Samsung has extensively applied AI technologies not only across all its product categories, including mobile[1], home appliances and displays, but also the functions and services that connect them. Visitors will be able to experience these differentiated AI capabilities, which offer seamless, always-on connectivity anytime and anywhere. This hyper-connected ecosystem, where software and AI work together to overcome the normal limits of hardware, is something that only Samsung can deliver[2].

 

 

New Tech Forums Spotlight Recent Industry Trends and Technologies

At CES 2026, Samsung will also host a series of Tech Forum panel discussions dedicated to exploring the latest industry trends and future technologies. The panels will be held over two days on Jan. 5–6 (local time), and will consist of four sessions centered on AI, home appliances, services and design.

 

Each session will feature both Samsung experts and participants from partner companies, academia, media and the analyst community, who will engage in in-depth discussions on industry trends – as well as new technologies and the future of the industry.

 

To learn more about The First Look, visit Samsung Australia’s Newsroom https://news.samsung.com/au.

 

[1] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties, at the end of 2025.

[2] Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice.

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