Samsung to Showcase C-Lab Startups at CES 2026
Key Takeaways
### Meeting Takeaways: Samsung C-Lab at CES 2026
1. **Event Overview**: Samsung Electronics will showcase C-Lab startups at CES 2026, taking place from January 6-9 at Eureka Park, Venetian Expo. This exhibition area aims to support startup growth in AI, robotics, and digital health.
2. **C-Lab Participation**:
– 15 startups will be featured, representing various incubation programs:
– 8 from C-Lab Outside
– 4 from Samsung Financial C-Lab Outside
– 2 from C-Lab Inside
– 1 jointly incubated with the Daegu Creative Economy Innovation Center
3. **Focus on Regional Startups**:
– Significant participation from regional startups is highlighted with seven from Daegu, Gwangju, and Gyeongbuk, marking the largest presence of regional C-Lab startups at CES.
4. **Innovation Awards**:
– C-Lab startups have won 17 CES 2026 Innovation Awards, including two Best of Innovation Awards for MangoSlab and StudioLab, signifying strong technological achievement.
5. **Showcase of Regional Startups**: Notable participating startups included:
– **Stress Solution** (Gyeongbuk): AI-based mental care sound solution
– **Deepscent** (Gwangju): AI-powered digital scent solution
– **Elevenliter** (Daegu): AI diagnostics for pets
– **AunionAI** (Gwangju): AI solution for multilingual dubbing
– **Repla** (Gyeongbuk): Plastic recycling technology
– **Univa** (Daegu): Large language model solution
– **10kM.ai** (Daegu): AI video production solution
6. **C-Lab Inside Ventures**: Two AI-driven projects will be showcased:
– **ChronoMix**: AI solution for video composition
– **EZ Reco**: AI platform for electronics recommendations
7. **Expansion of Financial Startups**: This year marks the first participation of four startups from Samsung Financial C-Lab Outside, broadening the scope of industries involved.
8. **Support for Regional Ecosystems**: Since 2023, C-Lab Outside has aimed to strengthen regional startup ecosystems, providing workspace and resources, and enabling local innovation without necessitating relocation to Seoul.
### Conclusion
The participation of C-Lab startups at CES 2026 underscores Samsung’s commitment to fostering innovation across various sectors, especially through regional initiatives that empower local entrepreneurs.
Summary of Samsung to Showcase C-Lab Startups at CES 2026
Samsung Electronics Co., Ltd. today announced it will showcase new projects that, with the support of its C-Lab program, are innovating in a wide range of fields, including AI, robotics and digital health, at CES 2026 – running Jan. 6-9.
At CES, Samsung will operate a dedicated C-Lab exhibition area to support the startups’ expansion into the global market. It will be located in Eureka Park at the Venetian Expo, the designated startup zone of CES, where participating startups will showcase innovative technologies.
“Samsung supports C-Lab startups through CES as a platform to validate innovative technologies and build momentum for global growth,” said Byoung Chul Lee, Vice President and Head of the Creativity & Innovation Center at Samsung Electronics. “This year, expanded participation from regional startups highlights the continued evolution of the C-Lab ecosystem.”
C-Lab Outside: 15 Startups That Include AI, Robotics and Digital Health
This year, C-Lab will feature 15 startups, including: eight startups directly incubated by Samsung Electronics through the C-Lab Outside program; four from the Samsung Financial Networks-operated Samsung Financial C-Lab Outside; two from Samsung Electronics’ internal venture program, C-Lab Inside; and one that was jointly incubated by Samsung Electronics and the Daegu Creative Economy Innovation Center.
Record Participation of Regional Startups
Since 2023, Samsung has expanded C-Lab Outside to the Korean cities of Daegu and Gwangju, as well as the Gyeongbuk province. The program identifies and supports promising startups to strengthen regional startup ecosystems, then provides workspace, stage-based consulting and opportunities to collaborate with Samsung and its affiliates. This allows startups to grow without relocating to the much larger city of Seoul and helps fosters a sustainable local innovation cycle.
To date, 40 regional startups have been incubated through this initiative, contributing to the revitalisation of regional ecosystems and laying the groundwork for future global unicorns.
At CES 2026, seven startups from Daegu, Gwangju, and Gyeongbuk will participate, marking the largest-ever presence of regional C-Lab startups at CES.
Regional Startup Achievements Continue to Grow
The technological competitiveness of these regional C-Lab startups continues to gain recognition.
Repla, a plastic recycling startup from C-Lab Outside Gyeongbuk, received a CES 2026 Innovation Award for its Puri-Checker, a device that analyses plastic composition ratios.
“For a regional startup, collaborating with a global company like Samsung has been a valuable opportunity,” said Dong-eun Seo, CEO of Repla. “Plastic recycling is a global challenge, and CES provides an important platform to explore international market opportunities.”
The seven participating regional C-Lab startups are as follows:
- Stress Solution (Gyeongbuk): An AI-based personalised mental care sound creation solution
- Deepscent (Gwangju): An AI-powered digital scent solution tailored to every space
- Elevenliter (Daegu): AI-Powered diagnostics for progressive diseases in pets
- AunionAI (Gwangju): A web-based AI solution for automated multilingual dubbing and subtitles with expressive voices and sound effects
- Repla (Gyeongbuk): Enzyme-purified recycled plastic, free of impurities
- Univa (Daegu): An on-device multimodal large language model solution
- 10kM.ai (Daegu Creative Economy Innovation Center): An enterprise AI video production solution that can generate, edit and monetise videos
C-Lab Inside Showcases AI-Driven Internal Ventures
Every year since 2016, Samsung has used CES to showcase projects from C-Lab Inside, gauging global market response and validating business potential.
This year, two AI-driven projects evaluated highly for their innovation, global scalability and completeness will be exhibited:
- ChronoMix: An AI solution for object-centric video composition
- EZ Reco: A generative AI platform that makes electronics recommendations based on expert knowledge
Expansion of C-Lab to Affiliates, Including Financial Startups
Reflecting the expansion of Samsung’s open innovation model across its affiliates, four startups from Samsung Financial C-Lab Outside will participate in CES for the first time. This participation enables startups across various industries to seek new global collaboration opportunities by leveraging Samsung’s incubation experience. The Samsung Financial C-Lab Outside startups are as follows:
- Selectstar (Samsung Life Insurance): Copyright-cleared datasets and an all-in-one AI evaluation platform
- Datumo (Samsung Fire & Marine Insurance): Cyber risk modeling to quantify and reduce the financial impact of cyber attacks
- WINNING.I (Samsung Card): Next-gen identity verification (eKYC) powered by simultaneous fingerprint and face biometrics
- Pillsang (Samsung Securities): Real-time phishing (scam/fraud) detection solution using on-device AI
C-Lab Startups Win 17 CES 2026 Innovation Awards
C-Lab startups have received a total of 17 CES 2026 Innovation Awards, including two Best of Innovation Awards, as announced by the Consumer Technology Association (CTA).
Both Best of Innovation Award recipients – MangoSlab and StudioLab – originated from C-Lab Inside and later spun off as independent startups, reaffirming the technological excellence and growth potential of Samsung’s internal ventures.
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