Key Takeaways

Here are clear takeaways from the Samsung Galaxy Z Flip7 Olympic Edition notes for Milano Cortina 2026:

Executive summary
– Samsung announced the Galaxy Z Flip7 Olympic Edition, a non-retail device package designed for roughly 3,800 Olympians and Paralympians from about 90 countries, to accompany them throughout Milano Cortina 2026. It emphasizes athlete storytelling, fan engagement, and in-Village convenience through a curated set of features, services, and branding.

Key announcements and scope
– The Edition is not for sale and will be distributed at Olympic Villages across six cities, starting January 30, 2026.
– It expands the Victory Selfie concept to team celebrations for the Winter Games.
– Introduction of the Victory Profile to showcase athletes’ personal passions via portraits captured with the Galaxy S25 Ultra; initial rollout with nine NOCs and ~490 athletes.
– Approximately 3,800 Olympians and Paralympians from ~90 countries will receive the Edition.

Product features and capabilities
– Hardware and camera:
– Dual rear cameras: 50MP Wide and 12MP Ultra-Wide.
– Features tailored for athletes: Now Brief, Photo Assist, On-device Interpreter, and high-quality AI-driven edits.
– Dual Recording: simultaneous front and rear captures; supports split view and real-time preview on FlexWindow; zoom-in up to 10x.
– AI and software:
– Now Brief provides personalized daily updates (reminders, calendar events, fitness summaries).
– Photo Assist offers AI-based object manipulation (move/erase/enlarge, background filling).
– On-device Interpreter enables real-time translation offline/without network.
– Connectivity and services:
– 100GB 5G eSIM for athletes’ connectivity.
– Digital passes and Samsung Wallet integration (including Coca-Cola Free Beverage Key).
– Galaxy Athlete Card to connect athletes within the community.
– Integrated Athlete365 for performance support and mental health resources; Now Brief integration for Olympic news.
– Pre-loaded apps: official Olympic Games app, IOC Hotline, PinQuest; in-Village fitness tracking app for workouts.
– Design and branding:
– Blue back glass with a gold metal frame; laurel-motif magnet case.
– Special Olympic-themed wallpapers and on/off animations inspired by winter sports.
– Visual motifs emphasize unity, excellence, and victory.

Program scope and partnerships
– Victory Selfie is expanding to include team celebrations for the Winter Games.
– Victory Profile is a storytelling initiative created with nine NOCs (not an IOC official collaboration): initial participants from France, Germany, Italy, Korea, Norway, the Netherlands, Sweden, the UK, and the U.S.
– Distribution and on-site support:
– Samsung Open Station will provide on-site professional support for device activation, data transfer, and general technical help.

Operational and implementation details
– The pre-loaded package includes a curated suite of essential apps and services to support daily needs and competition-related activities in Milano Cortina 2026.
– The device will be distributed across six Olympic Villages with on-site support beginning January 30, 2026.
– Some features require Samsung Account login and vary by country/language/device; translation and AI results may not be perfect.
– Dual Recording features and some AI capabilities have specific usage notes and constraints (e.g., language, device modes, watermark on AI-generated edits).

Key takeaways for internal teams
– Brand/deliverables: Align with Milano Cortina 2026 branding; ensure all assets (wallpapers, animations, packaging) are ready for the six-city rollout.
– Athlete programs: Manage eligibility and consent for Victory Profile (nine NOCs); coordinate with participating NOCs for portraits and delivery timelines.
– Logistics: Prepare Open Stations at all six villages; ensure data transfer workflows and device provisioning (100GB eSIM) are in place.
– Compliance and support: Monitor feature availability by region; ensure Samsung Account requirements are communicated; plan for language/translation caveats.
– Communications and assets: Develop athlete-focused stories and social-ready assets around Victory Selfie and Victory Profile; prepare guidelines for athletes on-safe/creative use of Dual Recording.
– Risk/mitigation: Track potential limitations (offline translation accuracy, account requirements, varying feature availability) and have contingency messaging.

Recommended next steps
– Confirm final list of six village locations and exact start date beyond January 30, 2026.
– Finalize participation details for the nine NOCs involved in Victory Profile; obtain consent and schedules for portrait sessions.
– Coordinate with Open Station teams for staffing, device activation, and on-site support workflows.
– Prepare athlete onboarding materials detailing how to use Dual Recording, Now Brief, Photo Assist, and Interpreter features.
– Align marketing assets and athlete communications with the blue/gold branding and laurel motif.
– Set up tracking for device distribution, eSIM provisioning, wallet passes, and Coca-Cola beverage key distribution.

If you’d like, I can convert these into a one-page brief or a slide-ready executive summary with the most critical points highlighted for distribution to stakeholders.

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Summary of Samsung Unveils Exclusive Galaxy Z Flip7 Olympic Edition, Supporting Athletes’ Entire Milano Cortina 2026 Journey

 

Samsung Electronics Co., Ltd., a Worldwide Olympic and Paralympic Partner, today unveiled the Galaxy Z Flip7 Olympic Edition[1], exclusively designed for all athletes competing at the Olympic and Paralympic Winter Games Milano Cortina 2026. Provided to almost 3,800 Olympians and Paralympians from approximately 90 countries, the special edition device will accompany athletes throughout their Games-time experience — supporting life in the Olympic Village while enabling them to capture and share meaningful moments from competition to celebration.

 

The Olympic Edition will be incorporated into official podium moments via the Victory Selfie, which is making its Winter Olympics debut at Milano Cortina 2026. For the first time, it will expand to team sport competitions at Olympic Games so that all participating athletes can document their moment of victory through their own lens. In addition, athletes[2] from select National Olympic Committees (NOCs) will be able to share their personal passions and spirit through the Victory Profile, a new photo series captured with the Galaxy S25 Ultra.

 

 

“Athletes are at the heart of the Olympic and Paralympic Games, and for nearly 30 years Samsung has supported them as a Worldwide Partner through meaningful mobile innovation,” said Stephanie Choi, EVP and Head of Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “Since Sochi 2014, we’ve supported athletes with Olympic Editions and we’re honored to continue this commitment at Milano Cortina 2026. With Olympic Edition, athletes will be able to connect with fans and families at every unforgettable moment in their own way.”

 

 

A Special Olympic Edition To Celebrate the Olympic Winter Games 

The Galaxy Z Flip7 is an intelligent pocket-sized companion built for seamless interaction and everyday reliability. It integrates Galaxy AI with a new edge-to-edge FlexWindow, providing an effortless mobile AI experience. This intuitive, one-handed usability makes the Galaxy Z Flip7 a practical support for athletes throughout the Olympic and Paralympic Winter Games. Some key features include:

• The dual rear camera system, including 50MP Wide[3] and 12MP Ultra-Wide lens, delivering flagship-level clarity.
• Now Brief[4], which provides personalised daily updates such as reminders, calendar events and fitness summaries.
• Photo Assist[5], which brings studio-quality enhancements to images by moving, erasing or enlarging objects, adjusting angles, and filling in backgrounds with AI-powered capability.
• On-device Interpreter[6] lowers the language barrier by providing real-time translation regardless of network connection, allowing seamless communication — even in mountainous areas.

 

 

Adding to these features, the Galaxy Z Flip7 Olympic Edition introduces an iconic design that commemorates athletes’ participation in the Olympic and Paralympic Winter Games, as well as practical services to help enhance their experience in the Olympic Village and throughout competition.

 

The signature blue colour covering the back glass of the device aligns with the unique style of Milano Cortina 2026, and represents the combination of Samsung’s long-standing identity and the cultural resonance of Italian azure. The colour also reflects the spirit of unity and sportsmanship embodied by the Olympic Games. The custom gold metal frame symbolizes athletes’ pursuit of excellence and podium moments, as well as the brand’s aspiration for the best. The Olympic Edition device also comes with a clear magnet case with a blue circular magnet, surrounded by gold laurel leaves added as a motif of victory.

 

 

Each device also includes special Olympic Winter Games–themed wallpaper created specifically for Milano Cortina 2026. The colourful curves represent winter sports, inspired by marks generated from the interaction between skate blades and ice surfaces. These design elements celebrate the Olympic spirit and each athlete’s passion.

 

Athletes can make moments with fans, family and teammates more memorable with Dual Recording, a feature that allows them to capture both what they see and their own reactions in a single shot by using the rear and front cameras at the same time. Tailored exclusively for the Olympic Edition, athletes can access Dual Recording mode simply by swiping the shooting mode within the Camera app. Athletes can also open up new and creative angles that bring the action closer using the split view by zooming in[7] on the rear-camera view, and can preview their shots in real-time directly on FlexWindow.

 

The Galaxy Z Flip7 Olympic Edition comes with a pre-loaded curated suite of essential apps and services to support athletes throughout Milano Cortina 2026:

 

 

• To encourage connection among athletes during their stay, the Galaxy Athlete Card experience offers a digital means for exchanging profiles, collecting cards and participating in interactive activities, helping to foster a sense of community across disciplines and delegations.
• Athletes will also receive complimentary connectivity via a 100GB 5G eSIM, along with access to digital passes and services in Samsung Wallet, developed in collaboration with Worldwide and Local Partners to facilitate their daily needs during Milano Cortina 2026. This includes Coca-Cola Free Beverage Key, which can be used at vending machines across the Villages.
• Athlete365 offers performance and mental health support while delivering key competition information. It is integrated into Galaxy AI’s Now Brief feature, keeping athletes updated with the latest Olympic Games-related news at a glance.
• Other applications — including the official Olympic Games app, IOC Hotline and PinQuest — improve day-to-day convenience in the Olympic Village while aiding athletes’ performance on and off the field of play.
• The pre-installed fitness application will enable athletes to track workouts and receive personalised training insights when using exercise equipment installed inside the Olympic and Paralympic Villages.

 

 

Marking the Moment of Victory, Together

 

 

First introduced at Paris 2024, the Victory Selfie — powered by the Olympic Edition — allowed athletes to capture their moments of victory directly from the podium and share them from their own perspective, making moments more connected.

 

At Milano Cortina 2026, the Victory Selfie will make its Winter Olympics debut — and introduce a new, expanded format. For the first time, it will extend beyond individual and pair events to include wider team celebrations for Olympic Games, reflecting the collaborative nature of winter sports. Athletes can now capture and share their achievements together with teammates and instantly share them with their loved ones and fans around the world, so they can also join that life-changing moment.

 

 

Capturing the First Spark of Excitement With the Victory Profile

 

Athletes’ journeys extend far beyond the competition, encompassing preparation, anticipation and the emotions surrounding the Olympic and Paralympic Winter Games. To reflect this broader journey and celebrate the athlete experience, Samsung introduces the Victory Profile, a new athlete storytelling initiative developed with nine NOCs. The Victory Profile leverages curated portraits captured on the Galaxy S25 Ultra to vividly showcase each athlete’s unique passion and individuality.

 

The Victory Profile adds a new perspective to the Winter Olympics experience by highlighting moments beyond the podium and providing athletes with a personal keepsake that reflects their journey, as well as their unique personalities. The initial project will start with approximately 490 athletes from France, Germany, Italy, Korea, Norway, the Netherlands, Sweden, the U.K. and the U.S.

 

 

Helping Shape the Future Games-Time Experience

Samsung will continue to use its mobile innovation to open up the Olympic and Paralympic Games to fans around the world, making every moment feel more connected. Through its devices and athlete-centered experiences, Samsung is creating new ways for athletes to share their journeys — from preparation to the podium — while bringing fans closer to the moments and people that define the Olympic and Paralympic Games.

 

The Galaxy Z Flip7 Olympic Edition will be distributed at Olympic Villages across six cities, starting on January 30^th. The Samsung Open Station will also offer on-site professional customer service to help athletes activate devices, transfer data and receive general technical support.

 

 

[1] Galaxy Z Flip7 Olympic Edition is not for sale.

[2] Victory Profile is offered only to those athletes from 9-NOCs who were willing to participate the program. This photo program is not an official collaboration with the IOC.

[3] 50 MP resolution is available on Galaxy Z Flip7’s rear wide camera only.

[4] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilise Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date.

 

[5] Samsung Account may be required to use certain AI Photo Assist features. Edit Suggestion is compatible with JPG, PNG. GIF and MP4 formats. Edit results may vary depending on the photography or filming condition. Images generated by the Live Effect feature will be saved in MP4 format. Editing with Generative Edit results in a resized photo up to 12MP. Editing with Portrait Studio results in a resized photo up to 9MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy of results is not guaranteed.

 

[6] Samsung Account required. Currently limited to select languages only. Certain languages may require language pack download. Translation might not be accurate. FlexMode supported at angles between 75* and 115*. Interpreter feature can be viewed on both the Main Screen and Flex Window is manually enabled, but it cannot be viewed solely on the Flex Window. Dual screens are available in Conversation mode only.

 

[7] Dual Recording zoom-in feature supports up to 10x.

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