Key Takeaways

### Meeting Takeaways: Securing the Modern Home in Southeast Asia and Oceania for Smarter Living

1. **Importance of Home Security**: Traditional physical security measures (locks, gates) are no longer sufficient as modern homes integrate numerous digital devices that create potential vulnerabilities.

2. **Consumer Awareness**: There is a rising awareness among consumers in Southeast Asia and Oceania regarding the privacy and security of their connected devices. Key insights from markets like Australia, Indonesia, and Singapore illustrate that data privacy is a crucial factor in their purchasing decisions.

3. **Rethinking Home Security**: Security must now encompass digital vulnerabilities. Unlike physical break-ins, digital intrusions are often invisible and target personal data rather than physical assets.

4. **Risks of Poor Cybersecurity**: Unsecured devices can lead to various threats, including malware infections, unauthorized access to cameras, and data theft, emphasizing the need for better security measures.

5. **Consumer Challenges**: With the proliferation of smart devices, managing security settings has become complex. A requirement for holistic and seamless security solutions that protect devices in the background without user intervention is essential.

6. **Samsung’s Security Approach**:
– **Knox Security Platform**: Samsung’s Knox platform provides multi-layered security, acting as an “invisible shield” for devices. Key innovations include Knox Vault and Knox Matrix.
– **Knox Vault**: A secure space within devices for storing sensitive data, such as cryptographic keys.
– **Knox Matrix**: Facilitates a connected network of devices that enhances overall security through mutual monitoring against threats.

7. **Building Consumer Trust**: Samsung emphasizes a long-standing commitment to digital security, validated by independent organizations through certifications for IoT security based on recognized standards.

8. **Preparing for Future Threats**: Samsung is actively researching Post-Quantum Cryptography to safeguard its products against future threats posed by advancements in quantum computing.

9. **Vision for the Future**: Samsung’s goal is to ensure that while customers focus on physical security, they can trust that their digital security is equally robust, promoting not just smarter but also safer living environments.

10. **Commitment to Innovation**: The company continues to innovate its product portfolio, applying extensive mobile industry security expertise to enhance consumer confidence in its smart home technologies.

### Conclusion
Samsung is positioned to lead in the secure smart home market by continually enhancing its security measures and addressing consumer concerns, promoting a future of integrated smart living that prioritizes safety.

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Summary of Securing the Modern Home in Southeast Asia and Oceania for Smarter Living

 

Protecting our personal sanctuary and our belongings are second nature. This is why we check our locks, close our windows, and invest in gates. Today, however, the modern connected home has dozens of invisible, digital entryways: From smart TVs and refrigerators, to robot vacuums, speakers, and more. While these bring convenience in a new era of intelligent living, they also represent potential vulnerabilities from within.

 

This shift has not been lost on consumers in Southeast Asia and Oceania (SEAO). In fact, reports are finding that data privacy and security are key purchasing considerations for consumers in markets like Australia[1], Indonesia[2], and Singapore[3]. This sentiment is echoed in; a recent global Samsung survey found that respondents expect AI-driven security features to protect their homes and ensure their families’ safety, with “Security / safe” frequently cited as key criteria for AI home appliances[4].

 

With our increasingly connected lives, the very concept of home security needs a critical rethink. Having peace of mind now depends on safeguarding our digital lives with the same rigor that we apply to our physical ones. Unlike physical break-ins that usually leave visible signs, a digital intrusion is often invisible. The target is not your television set, but your personal data, your family’s routines, and your privacy.

 

A cybersecurity breach can extend far beyond your front door. Poorly protected devices can face malware risks, with attacks that potentially disrupt their features, give hackers access to device cameras, enable theft of data, and more.

 

For the modern consumer, the challenge of managing the security settings of their various home appliances has intensified, especially as they embrace more smart devices. This creates the need for a holistic, built-in solution that works seamlessly in the background, offering robust protection without requiring constant user intervention. Without the right safeguards in place, consumers could find themselves vulnerable to privacy breaches – just imagine a robot vacuum’s camera recording footage of house interiors without authorisation and revealing when a home is empty, or a compromised appliance revealing sensitive personal information like passwords and biometric data.

 

 

Security by Design, Our Layered Approach

At Samsung, our goal is to deliver trusted and personalised experiences through security solutions that aim to help protect your different connected devices and appliances. From on-device features like Knox Vault, to the Knox Matrix which enables ecosystem-wide protection, Samsung aims to provide you with ease, convenience, and care.  

 

Samsung Knox is a comprehensive, multi-layered security platform that is designed to act as an invisible shield for the entire ecosystem of Samsung devices, with Knox Vault[5] and Knox Matrix[6] being key innovations within that platform.

 

Think of Knox Vault as a physical, safe built directly into the hardware of our devices. This is where data like cryptographic keys and digital certificates are stored, isolated from the main system. Across our screen-equipped home appliances, we’ve also integrated the Passkey[7] feature – a digital credential that allows users to log in to home appliance apps and websites[8] using biometrics such as fingerprints.

 

Connectivity within the Samsung ecosystem likewise helps to safeguard against threats when they go undetected. Samsung’s Knox Matrix creates a trusted, network that turns a smart home into a “smart shield,”.  where more connected devices mean stronger overall security. The Trust Chain in particular — which is a part of Knox Matrix — is managed on a private blockchain, enabling devices to monitor each other for threats

 

 

Earning Consumer Trust Through a Legacy of Action

Our commitment to security is not a recent reaction to market trends, but a long-standing commitment to our customers. Samsung is an  innovator in digital security, leveraging our global expertise from the highly secure mobile industry and applying it across our entire product portfolio.

 

Our commitment is validated by leading independent organisations. For example, the Bespoke AI Jet Bot Steam, Bespoke Jet Bot Combo, and Bespoke AI Refrigerators have received IoT security certifications from TÜV Nord based on the ETSI EN 303 645 standard which defines security and privacy requirements across the lifecycle of consumer IoT devices[9].

 

As AI and connectivity make our homes more intuitive and helpful, the foundation of trust becomes more critical. Our goal is to deliver a smart home experience that is as secure as it is seamless.

 

To ensure this trust endures, we are already preparing for future threats. Samsung is actively researching Post-Quantum Cryptography (PQC)[10], developing new security solutions to help our devices remain secure against potential quantum computing threats of tomorrow, helping to safeguard our products over their long lifecycles.

 

While our customers focus on locking their front door, they can have absolute confidence that Samsung is tirelessly securing every digital one. Our vision is clear: it’s not just about smarter living; it’s about safer living.

 

 

[1] What do Aussie Consumers consider when looking to purchase consumer electronics? – YouGov

[2] Data privacy: how concerned are consumers in APAC – and does it affect the devices they buy? – YouGov

[3] YouGov Report: Consumer electronics: Safety and sustainability

[4] Survey: Global Consumers Prioritize Personalization and Security in AI Home Appliances – Samsung Global Newsroom

[5] Currently applied to Bespoke AI Jet Bot Ultra and appliances with 7-inch or 9-inch AI Home, and AI Family Hub screens launched in Australia in 2025. The Bespoke AI Oven is not included.

[6] Currently available via Wi-Fi enabled appliances launched in Australia in 2025.

[7] Currently applied to appliances available in Australia featuring a 7-inch or 9-inch AI Home, and AI Family Hub screens launched in Australia in 2025. The Bespoke AI Oven is not included.

[8] Feature is available on websites that support the international Fast Identity Online (FIDO) standard.

[9] More information is available here: Samsung Digital Appliances Earns Its First TÜV Nord IoT Security Certification – Samsung Newsroom Australia

[10] Currently applied to appliances available in Australia featuring a 7-inch or 9-inch AI Home, and AI Family Hub screens launched in Australia in 2025. The Bespoke AI Oven is not included.

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