While China is still responsible for manufacturing most of Apple’s devices, the company does have some assembly facilities around the world. One of these facilities is Foxconn Brazil, located in São Paulo. There, Apple is now assembling the 6.1-inch iPhone 15.
iPhone 15 now assembled in Brazil
As noted by the Brazilian blog MacMagazine, Apple seems to be shipping iPhone 15 units assembled in Brazil. The company has not confirmed the news and there’s no explicit evidence of this on Apple’s website. However, Apple’s online store in Brazil gives customers a clue as to which model they’re getting.
When checking the URL of the checkout webpage for the iPhone 15, customers will now notice the part number ending with “BR/A,” which is used to identify Apple products assembled in Brazil. Most products are identified with “BE/A” or “BZ/A” to indicate that they’ve been imported to be sold in the country.
Interestingly, Apple has once again chosen to only assemble the 6.1-inch iPhone model in Brazil. The iPhone 15 Plus and both Pro models sold in the country are still imported from China. This may be due to the entry-level model likely being the most popular in Brazil, given the high prices of the iPhone in the South American country.
Brazil imposes high taxes on imported products. For that reason, some companies invest in assembling their products in Brazil, as this grants a reduction in taxes to sell those products. The 128GB iPhone 15 was launched for R$7,299 (around $1,460) in Brazil, but can now be found for as low as R$5,399 (about $1,080) in certain retail stores.
Apple diversifying its assembly chain
While assembling iPhones in Brazil benefits Brazilian customers, it also benefits Apple – and not just because of the opportunity to sell more iPhones. Having assembly facilities in other regions allows Apple to depend less on China and can help the company avoid supply shortages in the local market.
In addition to Brazil, Apple has also been investing in its assembly facilities in India and Vietnam. Last year, Indian customers were able to buy iPhone 15 models assembled in India on the very first day of sales.
It’s yet another year of incremental refinement for the vanilla iPhone. Not that anybody expects any major changes at this point. The iPhone 15 offers a few steps forward compared to the 14 without altering the formula in any significant way.
Still, there are a few changes worth noting. The vanilla iPhone finally gets the Dynamic Island from its Pro siblings. In fact, the display is all new this year with significantly improved max brightness. You also get a new 48MP main camera, again bringing the vanilla closer to the Pro models. This includes a new 24MP default resolution for photos, as well as next-gen portraits and 4K@60fps HDR video capture.
Disclaimer. We can not guarantee that the information on this page is 100% correct.
The new iPhone 15 also brings about a new Apple A16 Bionic chipset. As is tradition, this is not the latest and greatest Apple has to offer and is shipping with the Pro models, but rather last year’s flagship chip. This might be a blessing in disguise since the new Apple A17 Pro chip is currently amidst a thermal-throttling controversy. The A16, on the other hand, is tired and true. The iPhone 15 also gets a few other “minor” changes, like the inclusion of an Ultra Wideband 2 (UWB) chip for more precise precision finding for the Find My Friends feature.
Oh, and last but not least, Apple has finally moved to USB Type-C. Cupertino was kind of forced to do so due to mounting regulatory pressure, but regardless, the switch is finally a reality. So, if you are in the market for an iPhone 15 series device, you might also need to change out some cables you own.
Left: iPhone 15 • Right: iPhone 15 Plus
However, The real question is how popular the iPhone 15 will be and whether it is worth picking up. It seems that most of you are rather unenthused about the new Dynamic Island and lukewarm at best towards the new 48MP main shooter and Type-C port. Even so, in both relative and absolute terms, we still expect the iPhone 15 to sell very well. Perhaps not as well as its Pro Max and Pro sibling, but most likely better than the iPhone 15 Plus. So, without further ado, let’s dive into the iPhone 15.
Unboxing
Apple pays plenty of attention to packaging, and rightfully so. Cupertino tends to focus on reduction and reuse in this department, which is always great to see. The boxes have become smaller still, allowing Apple to fit more units in any single shipment, saving on transport and carbon emissions. In terms of materials, the box is made entirely out of cardboard (even the sturdy phone cradle on the inside) and thus is recyclable.
Inside the box, you’ll find a relatively short 1-meter-long USB Type-C to Type-C cable, a SIM ejector tool (outside the US, where the iPhone 15 is eSIM only and lacks a physical SIM tray) and some leaflets. That’s it. Nothing more, nothing less. Apple started the whole “less accessories” trend and is not about to backtrack now. The good news is that if you already have a decent USB Type-C charger, you might only need to swap some Lightning cables and not actually purchase a new charging brick. You just need at least 20W of power to charge the iPhone 15 optimally, ideally a bit more, perhaps in the 30W ballpark just to be safe.
The competition
Apple has been consistent with its base phone pricing, at least in the last few years. The iPhone 15 is no exception. Its MSRP for a base 128GB model is USD 799/GBP 799/EUR 949/INR 79,900/CNY 5,999/JPY 124,800 in the US, UK, Germany, India, China and Japan, respectively. In fact, looking at some historical pricing, in the UK and Germany, the base iPhone 15 and 15 Plus are now £50/€50 cheaper than the 14 and 14 Plus. Even so, that’s a pretty hefty price tag, and there are plenty of alternatives to consider.
Left: iPhone 15 • Right: iPhone 13
To be perfectly frank, if you are after an iPhone, chances are that you won’t just go for an Android phone instead. At least, that’s what most statistics nowadays claim. So, when examining the market alternatives, the first and probably most obvious choice would be to consider last year’s iPhone 14 Pro model. It is currently selling for about as much as the vanilla iPhone 15. And sure, it is last year’s model, which means that in relative terms, you will be getting shorter software support in the future. However, that’s about the only downside to picking the iPhone 14 Pro instead of the iPhone 15. Well, that and buying into the now effectively defunct Lightning port. Other than that, you get the same A16 Bionic chipset on the inside and practically the same performance. Being a Pro model, however, the 14 Pro gets a few extra goodies like a 120Hz display refresh rate, a dedicated 3x, an OIS-enabled telephoto camera and extra camera features like ProRes.
Of course, if you’ve already made peace with using an older model with a Lightning port, then the other obvious choice would be the iPhone 14. You can save a substantial amount of money by going for it, but you will be missing out on some of the new additions and upgrades of the iPhone 15. Notably, the iPhone 14 has an older and less bright display with the signature notch design instead of the Dynamic Island. You will also have to settle for the old 12MP main camera instead of the fancy new 48MP one and its superior default 24MP stills.
Apple iPhone 14 Pro • Apple iPhone 14
Moving on to the Android realm and probably the most obvious competitor – the Samsung Galaxy S23. It is noticeably cheaper to buy than the iPhone 15, which is a plus. Besides that, it is roughly the same physical size and well-endowed as a proper flagship with various quality-of-life extras like great stereo speakers and an IP68 ingress protection rating. Compared to the iPhone 15, the Galaxy S23 does offer a 120Hz refresh rate on its Dynamic AMOLED 2X display, which doesn’t get quite as bright as the panel on the iPhone but is still in the same ballpark. The Galaxy S23 also gets a dedicated 3x, OIS-enabled telephoto camera and a larger battery, which does result in slightly better battery life, but not by a lot.
While on the subject of Samsung flagships, it is worth noting that the Galaxy S23 Ultra can be had for about as much as a vanilla iPhone 15. Though, we can’t exactly say that the two devices are good direct competitors, given the massive size difference.
It’s back to compact devices then, and the Xperia 5 V. It is yet another proper flagship, housed in a relatively small chassis. The Xperia 5 V has a particularly interesting 6.1-inch OLED display with a 120Hz refresh rate, 10-bit color, BT.2020 HDR support and a 21:1 cinematic aspect ratio. You get excellent stereo speakers and a powerful dual rear camera system to accompany the display. Last but not least, the Xperia 5 V has a massive 5,000 mAh battery.
Left: iPhone 15 • Right: iPhone 13
Speaking of compact Android flagships, we can’t fail to mention the Asus Zenfone 10. Its 5.92-inch display is smaller still than the iPhone’s and not as bright, but it does offer a 144Hz refresh rate. Despite the small size, Asus still managed to fit in stereo speakers, a 4,300 mAh battery and a powerful dual-rear camera system with a gimbal-OIS setup on the main cam.
Samsung Galaxy S23 • Sony Xperia 5 V • Asus Zenfone 10 • Xiaomi 13
Finally, we should also mention the Google Pixel 7a, which is equally compact and has a similar set of cameras. It represents the best Google currently offers, including clean and snappy AOSP OS and some of the best computational photography around. It’s also considerably cheaper than the iPhone 15, and it’s got a 90Hz refresh rate screen. Its battery life, however, is a bit behind the iPhone’s.
Over in camp Xiaomi, the Xiaomi 13 seems like a good competitor to the iPhone 15. It has a slightly larger 6.36-inch, 120Hz AMOLED display that also gets extremely bright. There are stereo speakers on board, as well as IP68 ingress protection. In terms of cameras, the Xiaomi 13 is rocking three on the back, including a 50MP main snapper, a 3.2x OIS-enabled telephoto and a 12MP ultrawide. The onboard battery is a hefty 4,500 mAh pack, and the Xiaomi 13 gets very speedy 67W wired fast charging.
verdict
As much as we like offering Android-powered alternatives to the iPhone, by all major accounts and statistics, Apple’s smartphone lineup is currently, more or less, an isolated island. That is to say that not many people are jumping ship one way or the other with Android. If we assume that is indeed the case and that an iPhone user will inevitably also be an iPhone buyer at some point, then it makes sense to mostly look at the iPhone 15 in the context of Apple’s own selection of devices.
If historical data is anything to go by, the vanilla iPhone 15 won’t be the most popular of the iPhone 15 lot. That title will likely go to the iPhone 15 Pro Max. That doesn’t mean it will be unpopular, though. Quite the contrary. Apple has one of the most robust market research operations, and you can rest assured that if Apple deems it so, there is definitely an iPhone 15-shaped spot in its lineup.
As far as innovations go, the iPhone 15 brings a lot more to the table compared to its predecessor. The all-new and incredibly bright OLED display is a great step forward, and we appreciate Apple finally unifying its design with Dynamic Island across all models. And speaking of unification, Type-C was a long-overdue change. The other major novelty this year must be the new 48MP main camera. We found it to be excellent all-around and a noticeable improvement over last year’s 12MP cam.
The bottom line here is that, in our view, Apple has again managed to strike the delicate balance between familiarity and meaningful innovation – enough to justify an upgrade to the iPhone 15 from an older vanilla iPhone model. And as usual, the Android realm has better hardware and overall value to offer, though that almost seems irrelevant and beside the point.
Pros
Subtle redesign makes it more comfortable to hold and use; we like the new colors.
Great build quality, water-resistant up to 6m deep, industry-leading front glass scratch and shatter resistance.
Extremely bright OLED screen, HDR10, Dolby Vision and excellent color accuracy, and now the more modern-looking Dynamic Island.
USB-C is here, and we love it.
Solid battery life for the size.
Excellent loudspeaker quality.
Great all-around performance.
Great photo and video quality across all three cameras.
Every iPhone comes with at least five years of iOS updates.
Cons
A lot more expensive than corresponding Android alternatives.
The display is 60Hz; there is no Always On option, and the bezels are thicker than the Pro models.
No charger in the box, and charging isn’t particularly fast.
Apple’s iOS restrictions can be off-putting to newcomers to the ecosystem.
No dedicated telephoto camera or autofocus on the ultrawide.
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