Last week, reliable Apple analyst Ming-Chi Kuo said Apple would support LEO satellite communications with iPhone 13, then, Bloomberg‘s Mark Gurman gave more details about the feature and its implementation.
Now, in his Power On newsletter, the journalist goes a little bit further and says satellite features will be available only in select markets.
“Theemergency features will only work in areas without any cellular coverage and only in select markets. Apple envisions eventually deploying its own array of satellites to beam data to devices, but that plan is likely years away from taking off.”
He also says Apple won’t give the ability for iPhone users to make calls when without cellular coverage.
“Some have asked me if these new features mean that the iPhone can be used as a satellite phone and have the ability to make calls anywhere in the world without cellular coverage. The answer is a big no. That’s not happening now, next year, or anytime in the near future.”
Gurman explains that launching this feature would require hardware that’s not ready yet. Also, it would be “expensive and could cause a revolt from the phone carriers that Apple relies on.”
According to the Bloomberg report from last week, Apple is working on at least two approaches: transmitting short emergency texts and sending SOS distress signals for crises, like plane crashes, or sinking ships, in remote areas.
Apple will apparently integrate emergency satellite messaging into the Messages app, allowing users to contact emergency services and close friends without any cell signal. Bloomberg says emergency messages would appear as gray bubbles, joining the traditional iMessage blue and SMS green. Phone calls may eventually be supported as well.
Connecting to a satellite would require the user to be outside, according to the report. It may take up to one minute to get a signal.
Apple is expected to officially unveil the iPhone 13 at a media event in September. We don’t know yet if Apple will give customers an early sneak peek of the satellite features or not.
In 2020, after a four-year wait, Apple finally updated the iPhone SE to… the iPhone SE 2020. Hanging on to the same name is a little confusing—Apple differentiates the new model when necessary by calling it the 2nd-generation iPhone SE, but most people either call it the iPhone SE (2020) or iPhone SE 2.
Whatever you call it, it’s not very likely to be updated in 2021. It’s also not very likely that Apple will wait another four years to update its most affordable iPhone. We currently expect the new iPhone SE (which may be called the iPhone SE (2022), iPhone SE (3rd-generation), or iPhone SE 3) to be released in the first half of 2022. Here’s a summary of all the latest rumors, leaks, and other information we’ve been able to gather about the next revision of Apple’s most affordable iPhone. All of this is subject to change until Apple officially announces it.
2022 iPhone SE: The latest rumors
In a note to investors seen by MacRumors, analyst Ming-Chi Kuo says Apple will position the 3rd-generation iPhone SE as the “cheapest 5G iPhone ever.” (Apple will undoubtedly not use the word “cheapest.”)
2022 iPhone SE: Design and display
Currently, the most reliable analysts expect the next iPhone SE to physically resemble the current model. That’s perhaps a little disappointing—the iPhone SE is based on the body of the iPhone 8, which is now discontinued. However, analyst Ming-Chi Kuo believes Apple plans to move ahead with another SE model to feature the 4.7-inch LCD display, a Home button with Touch ID, and no Face ID. In other words, the next iPhone SE is once again rumored to be based on the iPhone 8’s shell, with select new components.
Apple is also said to be working on an updated version of the iPhone 11, which features a 6.1-inch LCD and Face ID. If this were to release in 2022, the iPhone 11 would be more than two years old, which fits in with Apple’s pattern of the iPhone SE using old iPhone bodies and screen technology with some new internal components. This potential phone may launch as the iPhone SE Plus that was originally rumored to release in the second half of 2021, but more recent rumors suggest a 2022 or 2023 release date.
2022 iPhone SE: 5G
The big selling point of the next iPhone SE is said to be that it is the most affordable 5G iPhone ever. The iPhone 12 mini is currently the least expensive 5G iPhone at $699, so you can expect the iPhone SE to cost less than that, though it may not retain the $399 price of the current iPhone SE.
It’s unknown if the iPhone SE will support mmWave 5G in addition to sub-6GHz frequencies. The iPhone 8’s body was never designed for antenna modules necessary for good mmWave reception, though it’s not clear to what degree that would be a problem, or if Apple could easily modify it.
2022 iPhone SE: Processor
Apple has historically outfitted the iPhone SE with the very latest Apple A-series processor; the one used in the most recent high-end iPhone models. That means a 3rd-generation iPhone SE launching in the spring of 2022 would have the same processor as the iPhone 13 launching later this year, which we expect to be the A15. That will make it fast, a great value, and eligible for iOS updates for a very long time, as was the case with the prior iPhone SE models. Apple’s cost-cutting comes from the body, display, cameras, and other such features (don’t expect MagSafe, for example).
2022 iPhone SE: Camera
When the iPhone SE 3 lands, it is expected to carry the same single 12MP wide-angle rear camera as the current model, along with a lone front-facing camera. The current model has a 7MP front-facing camera, which we would like to see upgraded to 12MP, but we’ve heard no rumors about it one way or the other.
Don’t expect huge improvements in camera quality from fancy new sensors, though. Apple is likely to tout the improved camera quality of the new iPhone SE, but it will come mostly from improved visual processing of the A15 relative to the A13 in the current 2nd-gen iPhone SE.
2022 iPhone SE: Price and release
We don’t know what the iPhone SE will cost, only that it should be less expensive than any other iPhone. The iPhone 12 mini currently retails for $699, and the iPhone SE for $399, each offering 64GB of storage. With the inclusion of 5G and the associated licensing costs, it’s quite possible that the iPhone SE gets a price hike to something like $449 or $499, but we don’t expect it to cost more than that.
Apple has released the last two iPhone SE models in the spring, and that tracks with the current rumors for the 3rd-generation model, which pegs it as coming in the first half of 2022. The rumored iPhone SE Plus, based on the iPhone 11 with Face ID, would definitely carry a price premium of at least $100 (placing it in the $499-599 range) and may be released in 2022 alongside the next iPhone SE, though some rumors say it may not be released until 2023.
Apple Inc. will debut major software updates for the iPhone and iPad at its developers’ conference on June 07,2021 to an audience that has grown increasingly critical of the company’s App Store policies.
The virtual event beginning June 07,2021 will also include software updates for the Mac, Apple Watch and Apple TV as well as tools developers can use to build apps. The company plans to discuss new privacy protections for limiting data collection as well as health-tracking, notifications and messaging features. Executives also will promote significant improvements to iPad software, making the device more capable and appealing to more advanced users.
This year’s conference arrives while Apple is facing criticism from some developers over its App Store policies. The controversy was highlighted by a three-week trial last month of a lawsuit filed by Epic Games Inc., which argued that the iPhone maker’s policies and revenue share of as much as 30% are anticompetitive. Unhappy developers have grown more willing publicly to express discontent, Apple executives have been grilled by U.S. lawmakers and companies such as Microsoft Corp. and Spotify Technology SA have chided Apple.
What to Expect From Apple’s WWDC
The Cupertino, California-based iPhone maker will now try to convince developers that Apple’s platform remains the best place for them to sell software and that it has new features to keep consumers glued to the company’s products. Apple, however, isn’t expected to announce wholesale App Store policy changes next week. The company generated about $22 billion from App Store commission in 2020 alone, according to Sensor Tower estimates.
As part of its continued privacy push, Apple is planning new features to counter overly invasive apps. One major new addition will be a control panel that provides in-depth detail on what data are being collected by each third-party app installed on a user’s device. Earlier this year, Apple rolled out a feature to limit the ability of developers to track users across apps and the web for advertising purposes, irking developers like Facebook Inc.
On the iPhone and iPad software updates, users will now be able to set a status — such as whether you are driving, sleeping, working or don’t want to be disturbed — and have that dictate how incoming notifications are handled. The update will also include a larger focus on auto-replying to messages and a new design for incoming notification banners at the top of the screen.
For the iPad, Apple plans to revamp the home screen and support the placement of widgets — snippets of dynamic information like calendar, weather and stocks — anywhere on the screen. This is a commonly requested feature that will bring the iPad in line with Android rivals. The company also plans an improved multitasking system to make it easier to operate multiple apps at the same time.
The Messages app will receive enhancements on the way toward Apple’s eventual goal to turn it into a more direct competitor to messaging services on social networks like Facebook’s WhatsApp and Messenger, Bloomberg News has previously reported. Apple has also been working on a revamped lock screen for the iPhone and iPad, though some of those changes have been pushed back to a future release and won’t appear this year.
Apple’s planned update to macOS is expected to be somewhat minor after the operating system received an overhaul in 2020, while the Apple Watch is expected to gain some health-tracking and interface improvements. The Apple TV will also get enhanced software after the company released a faster model last month.
WWDC kicks off on Monday June 07,2021 or June 08,2021 3am some part of the world.
There’s another virtual assistant you can call using your iPhone. Starting today, you can say “Hey Spotify,” with the Spotify app opened, to start playing a song, an album, or even a playlist.
Last month, reports surfaced that Spotify was working on enabling a hands-free wake word: “Hey Spotify”. Today, I received a notification in the Spotify app on my personal Galaxy S21 device that walked through the feature and how to enable it. Let’s look at what it is and what it does.
As you can see, there’s nothing much to do with the “Hey Spotify” feature apart from asking for things inside the app. Because the feature is only starting to roll out, not every user will be able to find it, but here’s where it should be:
To enable the “Hey Spotify” feature, tap the Settings icon on the Spotify homepage
Then click on “Voice Interactions
Click on the “Hey Spotify” toggle and that’s it
Now, when you’re using the app, you can just say the wake word to improve your listening experience.
This new “Hey Spotify” feature is in addition to the voice search feature that has previously been available for Premium users. The difference is that “Hey Spotify” is truly hands-free.
In the last several months, Spotify has announced several new things, such as its plans to add a HiFi subscription tier, combining music and podcasts on the same page, and a revamped design in all its iOS, Mac, and web apps.
The feature doesn’t really add any function outside of enabling Spotify’s own voice search for hands-free use. It’s just as easy to use” Hey Google” or “Hey Siri” on either Android or iOS to ask Spotify to listen to an artist, playlist, podcast, or album. Perhaps Spotify is hoping that users will be more inclined to user Spotify’s built-in voice search if it has a wake word to activate it.
Spotify’s voice search feature first launched back in 2019 for users on Spotify Premium and evidence of the Hey Spotify wake phrase was spotted as early as March 2020.
The iPhone 11 Pro Max was the best that Apple could cram into a smartphone in 2019 – the high-end screen, powerful speakers, upgraded processor all support the huge upgrades to the camera. However, this phone is really for the Apple fan or someone that really needs that extra lens or a touch more battery life – the iPhone 11 feels like it offers better value.
The iPhone 11 Pro Max was the largest and most powerful phone Apple’s ever created, taking the very best of its technology and combining it with an upgraded design that includes a new matte back, three cameras designed to rival the best from Samsung, Google and Huawei, and an enhanced battery for greater endurance.
The iPhone 11 Pro Maxwas, until the iPhone 12 Pro Max came along, leading the iPhone 12 mini, iPhone 12 and iPhone 12 Pro in Apple’s march to the future. The new phone has some improved specs and a tweaked design from the iPhone 11 Pro Max, but 5G aside it’s only an annual update and not a revolution.
Digging deeper into the iPhone 11 Pro Max camera, we’re impressed most with the Night mode: the iPhone 11 Pro Max is capable of turning night almost into day, but doing so while preserving plenty of detail.
We found the newly-added ultra-wide camera to be handy when you want to squeeze in more of a scene (although we didn’t find we needed it that often) and for improving the background defocus effects… although it still wasn’t perfect in our testing.
The design of the iPhone 11 Pro Max will be familiar to most, with the same design language as the previous two models (the iPhone X and iPhone XS), although the matte back feels nice in the hand. The ‘Max’ size won’t appeal to all, but it does facilitate the large and impressive 6.5-inch OLED display, which offers a brilliant cinematic experience, both visually and through the upgraded stereo speakers.
The camera bump on the rear of the phone feels a little sharp and takes up a lot of space, although if you’re right-handed it stays out of the way when you’re going about your daily tasks.
Apple promises that the iPhone 11 Pro Max’s battery will last five hours longer than the XS Max from the previous year, and that claim is borne out in our tests – it particularly excelled when playing back HDR video on the phone, and the 20-hour battery life for multimedia seems accurate.
In day-to-day use we found that this is just about a 24-hour smartphone (assuming you sleep for a portion of that time), and the fast charger that (finally) comes in the box gives you around 20% in 15 minutes, and a full charge in just an hour and a half.
With iOS 13 on board – and now an update to iOS 14 – the Pro Max feels more refined than previous models, and tweaks to the accuracy and range of Face ID make it simpler to use every day, with things like opening a notification when the phone is placed flat on a desk made much easier.
The raw performance of the iPhone 11 Pro Max also impressed, although we did encounter some slowdown in the camera app; however, if you’re looking to edit video on the go (and don’t forget this phone can shoot 4K at 60 frames per second, and do it well) then you’ll enjoy the extra grunt on offer.
Overall, the iPhone 11 Pro Max is a real step forward, and the most advanced iPhone yet. However, when thinking about what’s truly new here, we weren’t able to single out much beyond the improved camera (especially Night mode) and the slightly upgraded cinematic experience.
If you want to save some money, we’d suggest checking out the iPhone 11 – while we constantly found little nuggets of impressive performance throughout our testing of the 11 Pro Max, we couldn’t shake the feeling that this is really only a phone for the Apple fan who wants the best of everything, with no compromises. And for those fans, there’s now the iPhone 12 Pro Max.
iPhone 11 Pro Max Specs :
GSM / CDMA / HSPA / EVDO / LTE
GSM 850 / 900 / 1800 / 1900 – SIM 1 & SIM 2 (dual-SIM) – for China
The iPhone 11 Pro Max was announced on September 10, 2019 and it came out on September 20 in the US, UK, Australia and a variety of other markets around the globe.
It’s no longer sold directly by Apple now that the iPhone 12 range is out, but it’s still fairly easy to get from third-party stores. That said, the price might be a sticking point as it was the most expensive iPhone out there at launch and it’s still among the priciest now.
Yes, it rivals the cost of some MacBooks in certain territories, but that’s not really a fair comparison – these are different products with different specifications, designed to do very different things. However, it does illustrate how expensive the iPhone 11 Pro Max is.
The iPhone 11 Pro Max price starts at $1,099 / £1,149 / AU$1,899 for the 64GB model. Storage capacity then jumps to 256GB, with an asking price of $1,249 / £1,299 / AU$2,149.
It then goes all the way up to $1,449 / £1,499 / AU$2,499 for the most expensive 512GB model – so if you’re not rich enough to swim regularly in a pool of money, it’s probably time to get saving.
Having said that, many stores are now selling it for less. For example, at the time of writing we can see the iPhone 11 Pro Max on sale for £1,029 / AU1,699 (with most US deals being limited to contracts).
You’ll have noticed the difference in cost between the UK and US – where previously Apple has been matching the dollars and pounds price tag for its iPhones, this time it’s a little different.
In the United States, the standard price of the iPhone 11 Pro Max is the same as that of the phone it succeeds, the iPhone XS Max, but it’s risen in the United Kingdom, which is certainly going to irk some buyers there.
The iPhone 11 Pro and 11 Pro Max aren’t that worthy upgrades over the XS and XS Max. Just because Apple added an extra rear camera, it doesn’t mean you need to jump this year. It’s a good idea to wait for the 11S models, but who are we to stand in the way of the Night Mode and slofies?
the new iPhone 11 Pro duo is expectedly great and even pulled off a couple of surprise moves here and there. We wished for a lot of things with the new generation and we got almost all of them. Sure, the prices are steep, and they skyrocket if you go for more gigabytes, but that’s Apple and many will convince you the premium warranty, seamless and hassle-free experience, variety of apps, blazing performance, great camera skills and about 5 years of major updates are worth every penny. Well, we are not going to deny it.
Tougher and waterproof design, matte back
The XDR screens are the brightest OLEDs around, excellent contrast and color accuracy
Apple A13 Bionic is the fastest smartphone chip on the planet
Excellent battery life, fast charging
Stereo speakers with class-leading quality
iOS provides smooth user experience
The main and zoom cameras produce very good photos, Night Mode works as advertised
Amazing video quality and stabilization across the board
Excellent selfie photo and video quality
The calibration between the three snappers is excellent and allows for Crop Outside Frame, simultaneous video capturing, and smooth switching during recording
The notch is still enormous
A high-refresh rate screen would have made it more competitive.
No 3.5mm jack or audio adapter in the box, limited NFC usage
The file management and transfer in iOS isn’t that easy to understand
The camera photos come out bland
Ultra-wide camera lacks autofocus and Night Mode
Telephoto cam is 2x while competitors are already at 3x and even 5x.
The camera options MUST BE INSIDE the Camera app, c’mon Apple!
The iOS 14.5 developer and public beta includes a number of new features and changes, but one of the most exciting is the ability to unlock iPhone with your Apple Watch when Face ID detects you’re wearing a mask. Let’s look at how to install the iOS 14.5 beta as well as watchOS 7.4 beta to get access to this useful new feature and more.
The new feature getting the most attention is the Unlock with Apple Watch feature for iPhone. It works by detecting when you’re wearing a face mask and using your watch to authenticate, letting you bypass your passcode.
How to install iOS 14.5 beta and watchOS 7.4 beta
Note: watchOS 7.4 beta required to use the new Unlock with Apple Watch for iPhone feature.
Upgrade to the iOS 14.5 public beta
Make sure you have a fresh backup for your iPhone (Apple recommends with your Mac)
It’s been two years since we unveiled the list of Apple devices that will receive the next major update. After iOS 13 and then iOS 14, it’s time to talk about iOS 15. On which iPhone, iPod or iPad can we install iOS 15 and iPadOS 15?
If iOS 14 had rolled over the same iPhones and iPads as iOS 13 (like iOS 12 and iOS 11), Apple is expected to remove five models this year, split between smartphones and tablets. Here is a first list of Apple devices that will host iOS 15 beta next June, gleaned once again from our developer friend at Apple and who works in particular on the Plans app. Obviously, needless to say that the iPhone 13 will be delivered directly with iOS 15 and an A15 chip. But for the others, there will be unhappy customers because Apple will have to part with certain models in order to facilitate the deployment of new products and to better unify its fleet.
French publication iPhoneSoft says that the information is coming from within Apple (via Apple Translate):
Here is a first list of apple devices that will host iOS 15 beta next June, once again gleaned from our developer friend at Apple and who notably officiates on the Plans app.
With the iPhone 12 mini and the second-generation iPhone SE, Apple now sells two modern devices that match the form factor of the iPhone 6s design. The second-generation iPhone SE is actually nearly identical to the iPhone 6s in terms of design, but with the modern A13 processor inside. The iPhone 12 mini is physically smaller, but offers a bigger display because of its edge-to-edge design, alongside the A14 processor and an improved camera system.
Not compatible with iOS 15:
iPhone 6s an 6s Plus
iPhone SE 2016
That lines up with the report we saw last November from The Verifier. But going beyond that information, iPhoneSoft says that iOS 15 will also “probably not be available” on:
iPad mini 4
iPad Air 2
Here’s a look at what devices could work with the iOS/iPadOS 15.
Apple’s best-ever lineup of iPhone and iPad is available October 23.
Best-ever lineup of iPhone and iPad will be available October 23 through redesigned virtual and in-person experiences
When iPhone 12, iPhone 12 Pro, and iPad Air are available Friday, October 23, customers can get their all-new products directly from Apple through tailored purchase experiences offered online, by phone, or in store. From a chat session with a Specialist that starts online and finishes with contactless delivery, to visiting select Apple Store locations for a one-on-one session with an Apple Specialist, customers can find the best way to get the products they’re looking for. And unprecedented offers from AT&T, T-Mobile/Sprint, and Verizon give customers more choice and flexibility than ever, with offers starting as low as $0 per month for iPhone 12.
“There’s never been a better time to get a new iPhone, and there’s never been a better destination than Apple Retail,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People.
“We’re offering new ways for our customers to get to know all of our products before they buy, so they can be sure to get the product that’s right for them. Whether our customers choose to connect with us in person, by phone, or online, our entire retail team is ready to deliver the world-class personalized service they’ve come to expect from Apple.”
New at Apple Retail this year:
Unprecedented carrier offers are now available from Apple, in store or online, with savings of up to $800.1
With Shopping Sessions, customers can now book a one-on-one session with a Specialist at an Apple Store for personalized help selecting a new product, carrier plan, or financing option. The same expert advice is available online, where customers can chat with a Specialist anytime.
Pickup options include in-store, curbside, same-day delivery, or Express storefront.2 Customers can check apple.com/retail for services available at their local store.
Contactless delivery is available for all products, including iPhone and iPad. Delivery drivers may ask for verbal confirmation from a safe distance, replacing the need for a physical signature.
And now with Apple Card, customers in the US get 3 percent Daily Cash back when they buy directly from Apple and have the option to choose Apple Card Monthly Installments so they can pay over time, interest-free.
Though this year’s iPhone launch looks different from years past, Apple Retail continues to offer the services customers love:
After a customer gets their new Apple product, an Online Personal Session allows them to schedule a free session with a Specialist to set up their new product, learn the basics, or get pro tips.
Apple Trade In lets iPhone or iPad owners get up to $500 credit toward the purchase of a new product.4
The vast majority of Apple Store locations around the world are open and operating in various service models to protect the health and well-being of customers and employees. Before visiting, customers should check apple.com/retail for details on their local Apple Store. For more information about services and support available from Apple Retail, visit apple.com/shop.
iPhone 12 Pro and iPhone 12 Pro Max give pro users everything they want out of their iPhone.
Best iPhone ever features the powerful A14 Bionic, all-new design with Ceramic Shield, pro camera system, LiDAR Scanner, and the biggest Super Retina XDR display ever on an iPhone
Apple announced iPhone 12 Pro and iPhone 12 Pro Max, introducing a powerful 5G experience and advanced technologies that push the boundaries of innovation for users who want the most out of iPhone. iPhone 12 Pro models feature a new design and edge-to-edge Super Retina XDR displays, the largest ever on iPhone, protected by the all-new Ceramic Shield front cover, which provides the biggest jump in durability ever on iPhone. The Apple-designed A14 Bionic chip, the fastest chip in a smartphone, powers impressive computational photography features including the all-new Apple ProRAW for more creative control in photos, and enables the first end-to-end Dolby Vision video experience, up to 60 fps. The reimagined pro camera systems include an expansive Ultra Wide camera, a Telephoto camera with an even longer focal length on iPhone 12 Pro Max, and new Wide cameras to capture beautiful professional-quality images and video in bright and low-light environments. iPhone 12 Pro models also introduce a new LiDAR Scanner for immersive augmented reality (AR) experiences and MagSafe, which offers high-powered wireless charging and an all-new ecosystem of accessories that easily attach to iPhone.
iPhone 12 Pro and iPhone 12 Pro Max will be available in four stainless steel finishes, including graphite, silver, gold, and pacific blue. Pre-orders for iPhone 12 Pro begin Friday, October 16, with availability beginning Friday, October 23. iPhone 12 Pro Max will be available for pre-order Friday, November 6, and in stores beginning Friday, November 13.
“This is a huge leap for iPhone, bringing the best 5G experience in the market and delivering our most advanced technologies to users who want the absolute most from their iPhone,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “Each generation of iPhone has changed what we expect from a smartphone, and now with 5G, iPhone 12 Pro provides a new generation of performance. Our tight integration of hardware and software enables incredible computational photography features like the expansion of Night mode to more cameras, and introduces support for HDR video with Dolby Vision. A state-of-the-art LiDAR Scanner means users can experience AR like never before, and also offers benefits to the camera with faster autofocus in low light and the introduction of Night mode portraits. These experiences and so much more make this the best iPhone lineup ever.”
The 6.1-inch iPhone 12 Pro and 6.7-inch iPhone 12 Pro Max feature the largest Super Retina XDR displays ever on iPhone.
A Superior 5G Experience
iPhone 12 Pro and iPhone 12 Pro Max deliver an advanced 5G experience on a global scale, engineered with a seamless integration of world-class hardware and world-class software. 5G on iPhone boasts improved speeds for faster downloads and uploads, higher quality video streaming, more responsive gaming, real-time interactivity in apps, FaceTime in high definition, and much more. Customers will also be able to enjoy a secure, fast connection, reducing the need to connect to public Wi-Fi hotspots.
Featuring the most 5G bands on any smartphone, iPhone 12 Pro models offer the broadest 5G coverage worldwide. Models in the US support millimeter wave, the higher frequency version of 5G, allowing iPhone 12 Pro models to reach speeds up to 4Gbps, even in densely populated areas. iPhone 12 Pro models also feature Smart Data mode, which extends battery life by intelligently assessing 5G needs and balancing data usage, speed, and power in real time.
5G on iPhone 12 Pro models enables faster download speeds, more responsive gaming experiences, FaceTime in HD, and more.
A14 Bionic: Powerful and Efficient
Generations ahead of the competition, A14 Bionic is the first chip in the smartphone industry built on 5-nanometer process. Faster and more efficient than ever, A14 Bionic has the fastest CPU and GPU by up to 50 percent compared to the fastest competing smartphone chips, enabling console-quality gaming experiences, powerful computational photography, and more, while delivering great battery life. Pushing the limits of machine learning (ML), A14 Bionic features a 16-core Neural Engine — for an 80 percent increase in performance — that is capable of completing 11 trillion operations per second, enabling improved performance on even the most intense ML models.
Faster and more efficient than ever, A14 Bionic enables powerful computational photography and faster photo and video editing right on device.
New Design and Innovative Display Technologies
Designed with premium materials, iPhone 12 Pro models boast a new, sophisticated flat-edge design that features a gorgeous surgical-grade stainless steel band paired with a precision-milled matte glass back, and introduces the incredibly durable Ceramic Shield. The Ceramic Shield front cover, tougher than any smartphone glass, goes beyond glass and is infused with nano-ceramic crystals to dramatically improve toughness and increase drop performance by 4x.
With impressively larger, edge-to-edge displays with reduced borders in familiar sizes, the 6.1-inch iPhone 12 Pro and 6.7-inch iPhone 12 Pro Max feature a Super Retina XDR display with systemwide color management for industry-leading color accuracy. And iPhone 12 Pro Max offers the largest display ever on an iPhone and the highest resolution featuring nearly 3.5 million pixels for a remarkable, true-to-life viewing experience. These OLED displays bring HDR video content to life, reaching 1200 nits peak brightness.
iPhone 12 Pro models come with an industry-leading IP68 rating to withstand water submersion up to 6 meters for up to 30 minutes, and are protected against everyday spills, including coffee and soda.
iPhone 12 Pro and iPhone 12 Pro Max feature a new, elevated flat-edge stainless steel design and Ceramic Shield front cover for increased durability.
Versatile Pro Camera System
The world’s best pro camera is an even more versatile tool for all levels of photo and video enthusiasts with state-of-the-art camera hardware powered by A14 Bionic. Together with the new image signal processor (ISP), A14 Bionic drives increased image quality and enables powerful computational photography capabilities not possible with traditional cameras. iPhone 12 Pro models also feature the new Apple ProRAW, coming later this year,which combines Apple’s multiframe image processing and computational photography with the versatility of a RAW format. Users can experience full creative control over color, detail, and dynamic range natively on iPhone or with other professional photo editing apps.
The pro camera system on iPhone 12 Pro models includes new Wide cameras for even better low-light performance, an expansive Ultra Wide camera, and a Telephoto camera for capturing stunning images and video.
iPhone 12 Pro features the new seven-element lens Wide camera with an ƒ/1.6 aperture, the fastest ever on an iPhone, for 27 percent improved low-light performance in photo and video; the Ultra Wide camera with a 120-degree field of view, perfect for capturing more scene in tight spots or epic landscapes; and a 52 mm focal length Telephoto camera, great for framing portraits, bringing the optical zoom range to 4x.
iPhone 12 Pro Max takes the pro camera experience even further. The new ƒ/1.6 aperture Wide camera boasts a 47 percent larger sensor with 1.7μm pixels for a massive 87 percent improvement in low-light conditions. It also includes the expansive Ultra Wide camera and a 65 mm focal length Telephoto camera for increased flexibility with closer shots and tighter crops. Combined, this system offers 5x optical zoom range.
Deep Fusion comes to all cameras and uses advanced machine learning to do pixel-by-pixel processing of photos, optimizing for detail, texture, and color in every part of the photo.
iPhone 12 Pro models bring stunning improvements to Night mode, enabling even brighter pictures.
Powered by A14 Bionic and a new ISP, Night mode is now included on more cameras, including the Ultra Wide.
The Ultra Wide camera on iPhone 12 Pro models has a 120-degree field of view, allowing users to capture more scene and frame artistic shots.
Smart HDR 3 offers more true-to-life photos, using machine learning to recognize scenes and adjust sharpness, color, and tone where needed.
The new seven-element lens Wide camera captures even brighter photos and videos in low light.
The Telephoto cameras on iPhone 12 Pro and iPhone 12 Pro Max are perfect for classically framed portraits, closer shots, and tighter crops.
Improvements to Night mode, now expanded to the TrueDepth and Ultra Wide cameras, allow for an even brighter picture. And Night mode Time-Lapse delivers longer exposure times for sharper videos, better light trails, and smoother exposure in low-light scenarios when used with a tripod. Deep Fusion, now better and faster, comes to all cameras, and with the new Smart HDR 3, users can expect more true-to-life images, even in complex scenes.
iPhone 12 Pro models offer the highest quality video in a smartphone, and are the first cameras and only devices in the world to enable an end-to-end experience for HDR video with Dolby Vision, up to 60 fps, and even better video stabilization for cinema-grade productions. Dolby Vision grading is processed live and sustained during editing, whether in the Photos app or iMovie, and coming to Final Cut Pro X later this year. Dolby Vision takes advantage of the Super Retina XDR display for amazing contrast during capture and video playback, and users can share their videos with support for AirPlay up to 4K Dolby Vision to external devices.
iPhone 12 Pro models are the first cameras and only devices in the world to enable an end-to-end experience for HDR video with Dolby Vision. Film shot in HDR video with Dolby Vision on iPhone 12 Pro, by cinematographer Emmanuel “Chivo” Lubezki.
Realistic AR and Innovative Camera Experiences
An all-new LiDAR Scanner comes to the Pro line, offering the ability to measure light distance and use pixel depth information of a scene. This technology delivers faster, more realistic AR experiences and improves autofocus by 6x in low-light scenes for more accuracy and reduced capture time in photos and videos. This advanced hardware, combined with the power of the Neural Engine of A14 Bionic, also unlocks Night mode portraits, rendering a beautiful low-light bokeh effect.
An all-new LiDAR Scanner on iPhone 12 Pro and iPhone 12 Pro Max enables Night mode portraits and even more realistic AR experiences.
Innovative New Accessories with MagSafe
MagSafe improves wireless charging for a better, more efficient experience and introduces an ecosystem of easy-to-attach accessories that beautifully complement iPhone 12 Pro models.7 MagSafe delivers a unique experience to iPhone, featuring an array of magnets around the wireless charging coil, optimized for alignment and efficiency, that perfectly connects to iPhone every time. MagSafe chargers efficiently provide up to 15W of power while still accommodating existing Qi-enabled devices. Charging solutions include the MagSafe Charger and MagSafe Duo Charger for use with iPhone and Apple Watch, as well as new silicone, leather, and clear cases that easily snap onto the back of iPhone, and a leather wallet. Customers can also expect innovative MagSafe accessories from third-party manufacturers.
The innovative new MagSafe system enables seamless, high-powered wireless charging and easy-to-attach accessories.
Featuring iOS 14
iOS 14 delivers a reimagined iPhone experience with new ways to customize the Home Screen. Beautifully redesigned widgets present timely information at a glance and can be pinned in different sizes on any Home Screen page. The App Library is a new space that automatically organizes all of a user’s apps into one simple, easy-to-navigate view. iOS 14 also brings new ways to discover and use apps with App Clips, powerful updates for staying connected in Messages, greener ways to explore cities with Maps, and enhanced privacy features for even more transparency and control.
iOS 14 reimagines the user experience on iPhone with customizable widgets for the Home Screen, App Clips, coming later this year, and new updates to Maps and Messages.
Committed to the Environment
Today, Apple is carbon neutral for global corporate operations and, by 2030, plans to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles. This means that every Apple device sold, from material collection, component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be 100 percent carbon neutral. iPhone 12 Pro models were designed with the environment in mind. For the first time, iPhone 12 Pro models will utilize 100 percent recycled rare earth elements in all magnets, including the new camera, Taptic Engine, and MagSafe, as well as Apple’s MagSafe accessories. Apple is also removing the power adapter and EarPods from iPhone packaging, further reducing carbon emissions and avoiding the mining and use of precious materials, which enables smaller and lighter packaging, and allows for 70 percent more boxes to be shipped on a pallet. Taken altogether, these changes will cut over 2 million metric tons of carbon emissions annually, equivalent to removing nearly 450,000 cars from the road per year.
Pricing and Availability
iPhone 12 Pro and iPhone 12 Pro Max will be available in 128GB, 256GB, and 512GB models in graphite, silver, gold, and pacific blue starting at $999 and $1,099, respectively. Customers can also get iPhone 12 Pro for $29.12 a month or $699 with trade-in and iPhone 12 Pro Max for $30.37 a month or $729 with trade-in from apple.com, in the Apple Store app, and at Apple Store locations.9 iPhone 12 Pro and iPhone 12 Pro Max are also available through Apple Authorized Resellers and select carriers (prices may vary).
Customers in Australia, China, Germany, Japan, the UK, the US, and more than 30 other countries and regions will be able to pre-order iPhone 12 Pro beginning at 5 a.m. PDT on Friday, October 16, with availability beginning Friday, October 23, and pre-order for iPhone 12 Pro Max will begin at 5 a.m. PST on Friday, November 6, with availability beginning Friday, November 13.
iPhone 12 Pro will be available in India, South Korea, and more than a dozen other countries beginning Friday, October 30.
MagSafe Charger, Leather Wallet with MagSafe, and iPhone 12 Pro Silicone Case and Clear Case will be available beginning Friday, October 16. iPhone 12 Pro Leather Case will be available beginning Friday, November 6. MagSafe Duo Charger and Leather Sleeve will be available at a later date.
Through Apple’s iPhone Upgrade Program, customers in the US can get iPhone 12 Pro and iPhone 12 Pro Max with the protection of AppleCare+, choose their carrier (no multiyear service contract required), and have the opportunity to upgrade to a new iPhone every year. The iPhone Upgrade Program is available for iPhone 12 Pro and iPhone 12 Pro Max at apple.com and Apple Store locations in the US with monthly payments starting at $49.91.
Customers in the US choosing to pay with Apple Card Monthly Installments or joining or upgrading through the iPhone Upgrade Program can use the Apple Store app on their iPhone to get ready for iPhone 12 Pro pre-order until 9 p.m. PDT on Thursday, October 15. From Tuesday, November 3, customers can get ready for iPhone 12 Pro Max pre-order until 9 p.m. PST on Thursday, November 5.
For a limited time, eligible customers who purchase a new iPhone, iPad, iPod touch, Apple TV, or Mac can enjoy one year of Apple TV+ for free and three months of Apple Arcade for free.
Apple One is the easiest way to get many Apple subscription services at a great value, so customers can choose the one plan that is right for them or their whole family. Customers can sign up for Apple One starting this fall.
Customers are able to find the same great shopping and support services at apple.com and at Apple Store locations. Customers can get shopping help from Apple Specialists, choose monthly financing options, trade in eligible devices, and get Support services and no-contact delivery or Apple Store pickup options. Customers are encouraged to check apple.com/retail for more information on the health and safety measures in place, and the services available, at their local store.
Customers in the US get 3 percent Daily Cash back when they buy directly from Apple with Apple Card. And when they choose Apple Card Monthly Installments, they can pay over time, interest-free.11
Customers can extend their limited warranty with AppleCare+ and get accidental damage protection, or AppleCare+ with Theft and Loss, and get 24/7 priority access to technical support.
Every customer who buys iPhone from Apple can enjoy a free Online Personal Session with an Apple Specialist, to help them explore and discover all the amazing things they can do with their new iPhone.