Apple is running a handful of new commercials, one for iPhone X, and two additional commercials for the iPad Pro.
The new iPhone X ad focuses on the devices Portrait Lighting camera feature, which uses software to attempt to mimic various portrait lighting effects that you’d typically associate with studio lighting scenarios.
The new iPad commercials are shorter clips, one demonstrating taking notes with an Apple Pencil, while the other demonstrates so-called augmented reality apps.
The commercials are airing on television and around the web now, and have been embedded below for easy viewing:
iPhone X – A New Light
The iPhone X ad titled A New Light focuses on the Portrait Lighting feature, while a song called “D.Y.T. (Do Your Thing)” by NVDES & REMMI is the soundtrack to the commercial.
iPad Pro – Take notes
The song playing as the soundtrack is called “Go” by Louis The Child.
iPad Pro – Augment Reality
The next iPad Pro commercial, titled Augment Reality, demonstrates apps that use the devices camera to augment the real-world scene as seen through the display.
The Augment Reality iPad Pro commercial also features the song “Go” by Louis The Child.
There are other Apple commercials airing concurrently as well, featuring the iPhone X, Animoji, Face ID, and much more.