Multimedia Excellence, User Personalization and Intuitive Usefulness at the Heart of LG’s New Smartphone UX
SEOUL, Aug. 14, 2017 — The new UX 6.0+ to make its debut in the upcoming V30 from LG Electronics (LG) is an advanced version of LG’s UX that has been optimized to work even better with the immersive 18:9 OLED FullVision display while offering more personalization options for a more intuitive user experience. Featuring the company’s first OLED FullVision display and an advanced dual lens camera, the LG V30 is a powerful multimedia tool and the new UX is designed so that users can leverage its advanced capabilities to the fullest.
Graphy, which can be accessed in the camera’s Manual Mode, gives any shutterbug professional quality photography capabilities. With Graphy, users can choose from among a portfolio of professional shots, each with a different style and mood or they can download photos taken by professionals from the Graphy website or mobile app and apply those metadata presets – such as white balance, shutter speed, aperture and ISO – to photos taken with the V30. Different shooting modes such as auto, grid shot, snap shot and match shot are conveniently grouped under one menu for ease of selection. GIFs can be quickly created in the Gallery menu while the Create Movie option allows for the creation of movie using photos and/or video files which can then be edited in the included Quick Video Editor.
The Second Screen in the LG V20 has evolved to become Floating Bar on the V30. The semi-transparent Floating Bar allows for quick access to frequently used functions and can be dragged completely off the FullVision display when not needed. When powered off, the Always-on Display is even more customizable than before. The AOD now not only shows the clock, it can also be set to display Quick Tools, Music Player or a personal photograph as well.
Security features in the LG V30 are also more advanced than in LG’s previous smartphone UX. Using Face Recognition, the V30 can be unlocked instantaneously using the front facing camera even when the phone’s display is off. And there is no need to press the power button first, unlike on other phones. Voice Recognition uses a combination of the user’s voice and self-generated keywords (ideally three to five syllables combined) to unlock the V30 without the need to press a button or swipe the screen. It is supported by Qualcomm Aqstic voice UI technology for always-on, always-listening capabilities that requires very little battery power.
Even the feel of the UX can be tailored to users’ preference. Haptic feedback on the LG V30 can be customized with various included vibration combinations that can be matched to the phone’s ringtone.
When LG unveiled its new high-end smartphone, the V30, at the IFA last week, there was a bit of excitement about the new (or newish) things that this new device can bring to potential users’ digital life. From taking advantage of the AMOLED display to a whole bunch of photo and video features to audio and app tools, the video shows off what new user experience (UX) related things you will enjoy. And while the secondary screen is no more, there is a new feature that replaces part of it.
The always-on display works pretty well with the AMOLED display of the V30, and here you get 9 different types of screens to choose from, image widgets, and a seamless flow between the various home screens. The floating bar is the phone’s “always accessible custom tools” which includes capture and draw tools (with GIFs!), app shortcuts, a music player, contacts, as well as call handling. The quad DAC has software presets and filters, while Google Assistant helps you get answers to your questions and help in managing your digital life. You can also use voice recognition to unlock your phone with your own secret, magic words/phrase.
A lot of the UX features highlighted pertains to the camera. For video, you have the point zoom feature which lets you zoom into certain parts of the screen that you marked for dramatic effect. You also have Cine Effect or more popularly known as filters, with the HDR sensor giving it a better-looking quality. In case you need to edit your videos, no need for a 3rd party app as it has a built-in video editing feature. For photos, you have graphs or user made manual camera presets in case you have a hard time tinkering with all the tools available.
The LG V30 will be amiable in South Korea by September 21 and will expand to North America, Asia, Europe, Africa, and the Middle East. There are no price details announced yet but we’ll probably hear about it soon.
LG’s Third V Smartphone Ups the Ante for Design and High-end Content Creation with Unmatched Package of Features and Options
LG Electronics (LG) today took the wraps off the eagerly anticipated LG V30, the latest iteration of the company’s V series flagship smartphones. The LG V30 improves on the strengths of the V series phones in providing a whole new mobile experience and offering optimal multimedia features. The V30 features many industry innovations – the first F1.6 aperture camera lens, the first glass Crystal Clear Lens, the first OLED FullVision display, Cine Video mode for producing movie-quality videos, premium sound with advanced Hi-Fi Quad DAC, sound tuning by B&O PLAY, and Voice Recognition. The V30 sets a new standard in the evolution of premium smartphones.
Videos Like a Pro with F1.6 Crystal Clear Lens and Cine Video
The LG V30 features powerful video capabilities that make it a leader in the era of smartphone videography. The main camera on the rear of the V30 features an F1.6 aperture that lets in more light for brighter, more dynamic shots. Paired with the glass Crystal Clear Lens which delivers more accurate colors and clearer images than a plastic lens, the V30 is the most capable image capturing device in a smartphone. The second lens in the V30 dual camera is an upgraded 13MP wide angle lens with two-thirds less edge distortion than in the V20.
LG’s new Cine Video mode allows anyone to produce movies like a pro, thanks to its powerful Cine Effect and Point Zoom features. Users can now take high-quality videos enhanced by the cinematic hues of various movie genres with only a smartphone. While typical cameras only allow one to zoom in on the center of the frame, Point Zoom allows users to zoom in on any subject smoothly using the zoom slider, regardless of its position in the frame, another industry first. And Cine Effect provides a palette of 15 presets to give videos a unique movie-like look, from romantic comedy, summer blockbuster, mystery, thriller and classic movie, among others.
LG V30 supports LG-Cine Log which allows for greater creative flexibility when capturing videos. With the ability to preserve a wide dynamic range and color gamut, LG-Cine Log videos files can save far more accurate image details. LG-Cine Log also allows for recording video using log gamma curve for maximum flexibility in producing the look the user wants during post-production.
Photo capturing is even more advanced with the new V30. The camera’s Manual Mode takes on a whole new level of capability with Graphy. With Graphy, any shutterbug can produce quality photos simply by choosing the image and pressing the shutter. Available in Manual Mode, users can select professional images from the Graphy website or mobile app and apply the same presets such as white balance, shutter speed, aperture and ISO to photos taken with the V30.
Slim, Lightweight Design and OLED FullVision Display in Compact Body
The LG V30 builds on the strengths of the OLED FullVision display in a body that is surprisingly compact, slim and light. Even with a large 6-inch 18:9 OLED FullVision display, the V30 is 8mm shorter and 3mm narrower than its predecessor, resulting in a firmer, more confident grip. With a thickness of only 7.3mm and tipping the scale at 158g, the V30 is the lightest among smartphones in the 6-inch and over category. The tempered glass that covers both the front and back is curved all the way around the edge, resulting in a sleek, integrated look and feel.
The advanced dual camera module featuring a 16MP standard angle camera and a 13MP wide angle camera is smaller than the module in the V20, resulting in the near flat rear profile of the V30. For the smoothest and sharpest images, the main standard angel camera is supported by Optical Image Stabilization (OIS), Electronic Image Stabilization (EIS) and Hybrid Auto Focus that combines both Laser Detection Auto Focus and Phase Detection Auto Focus.
The QHD+ (2880 x 1440) OLED FullVision display offers faster response time with minimal afterimages when viewing an action-packed movie or playing a game with quick movements. The V30 takes full advantage of this rapid response time and the exceptional graphics delivered by the robust Qualcomm®Snapdragon™ 835 Mobile Platform to support Daydream, Google’s platform for high quality, mobile VR. With Daydream, users can explore new worlds, enjoy personal VR cinema and play games that put them in the center of the action.
Personalized Superior Sound Backed by Hi-Fi Quad DAC
LG has equipped the V30 with a Hi-Fi Quad DAC with audio tuning by sound engineers from world renowned audio brand B&O PLAY – delivering an authentic and superior acoustic experience – as well as a set of earphones by B&O PLAY, also finely tuned for an optimal listening experience. Digital filters adjust the pre- and post-ringing of the impulse response of music with three filters which users can select. Four pre-programmed presets mix and match sound frequencies and decibel scales to produce the quality of audio found in professional earphones.
The V30 is the first global smartphone to support MQA (Master Quality Authenticated) technology that allows for the streaming of high-resolution audio. MQA captures the sound of the original studio master and folds it into a small file to make high-resolution audio easy to stream. The V30’s recording capability is upgraded as well, with a receiver that doubles as a microphone to capture a broader sound spectrum, from gentle chimes to thunderous drums.
Equipped with Google Assistant and Voice Recognition
The Google Assistant on the LG V30 will feature unique capabilities specific to the phone. Saying “Ok Google, take a romantic Cine Video” will activate Cine Video preset to Romantic. Say “Ok Google, take a wide angle selfie” to launch the camera app with the setting on the front-facing camera wide angel mode. The Google Assistant on the V30 takes advantage of advanced signal processing enabling users to use the voice command, “Ok Google” even when loud music is being played. In addition, select LG appliances including a washing machine, dryer, refrigerator, air purifier, oven, air conditioner and robot vacuum are compatible with the Google Assistant when using the V30 and Google Home. Users can say, “Ok Google, talk to LG to wash my clothes” to start a load of laundry.
The convenience of the Second Screen which was introduced in past V series smartphones has evolved into a new Always-on Display (AOD) feature and Floating Bar. When the display is off, the AOD replaces the Second Screen by providing shortcuts to Quick Tools and Music Player without having to turn on the display. The optional semi-transparent Floating Bar can be customized with up to five apps for easy access to the most used applications. When not needed, the Floating Bar can be dragged off to the side so it doesn’t take up any screen space.
Now with four different options, security on the LG V30 is more advanced than ever. With Face Recognition, the V30 can be unlocked instantaneously using the front facing camera and without pressing any buttons even when the phone’s display is off. Voice Recognition uses a combination of the user’s voice and user-defined keywords (optimally three to five syllables) to unlock the V30. The reliable Fingerprint Sensor resides on the rear of the phone for fast, accurate security and Knock Code allows tapping a pattern on the screen to unlock the V30.
Inheriting Legacy of LG Premium Phones, Solid Durability and Safety
The V30 combines solid durability with safety with a slim and light design. One of the design aspects in the V30 that enhances durability and makes for tensile strength is an H-Beam structure, a construction technique found in modern buildings that integrate the edge with a metal frame. The phone also features Gorilla® Glass 5, Corning’s most advanced tempered glass, on both the front and rear. The V30 meets U.S. Department of Defense requirements for durability, having passed 14 categories of the MIL-STD 810G Transit Drop Test making it compliant for military operations.
LG applied a heat pipe and a cooling pad in the V30 to dissipate heat quickly. The V30 can be used in any situation without worry thanks to its IP68 water and dust resistance. The phone is perfectly sealed from dust and can be immersed in up to 1.5 meters of water for as long as 30 minutes without impacting the function. With Quick Charge 3.0, the V30 charges from empty to 50 percent in around 30 minutes. The V30 also offers wireless charging for the ultimate in convenience.
“The V series has always been demonstrating new practical mobile technologies that contribute to high quality content creation and the V30 has not lost sight of its roots,” said Juno Cho, president of LG Electronics Mobile Communications Company. “With its F1.6 Crystal Clear Lens Camera and Cine Video mode, the LG V30 is designed to help create professional-looking content without professional-level complexity.”
Customers of LG V30 will receive USD 100 worth of in-game purchases when downloading and installing the popular game Beat Fever by WRKSHP. The games take full advantage of the phone’s immersive OLED FullVision display and high-quality audio capability.
The V30 will become available to consumers in South Korea starting on September 21 and will be followed by key markets in North America, Asia, Europe, Africa and the Middle East. The V30 with 64GB ROM will come in four beautiful elegant hues: Aurora Black, Cloud Silver, Moroccan Blue and Lavender Violet 2 while the LG V30+ with 128GB of storage will be available in limited markets.
Visitors to IFA 2017 are encouraged to stop by LG’s booth in Hall 18 of Messe Berlin to see the exciting LG V30 for themselves.
Key Specifications:
Chipset: Qualcomm® Snapdragon™ 835 Mobile Platform
3 Specification may vary depending on the particular market.
Qualcomm and Snapdragon are trademarks of Qualcomm Incorporated, registered in the United States and other countries. Quick Charge is a trademark of Qualcomm Incorporated.
Qualcomm Snapdragon and Qualcomm Quick Charge are products of Qualcomm Technologies, Inc.
