We have all grown accustomed to the yearly refresh schedule at this point, whether or not we actually buy a phone every year or not.
But it looks like LG doesn’t want to keep up that schedule. In fact, it doesn’t sound like LG wants to see itself as launching phones because it has to, according to LG Electronics Vice Chairman Cho Sung-jin. According to the Chairman, LG doesn’t want to launch phones just because its rivals are launching devices, and it may mean that it doesn’t keep up a yearly refresh schedule. Interestingly enough, we may even see more variants of the G- and V-series handsets along the way, too:
“We will unveil new smartphones when it is needed. But we will not launch it jut because other rivals do. We plan to retain existing models longer by, for instance, unveiling more variant models of the G series or V series.”
That would be a big shift, to be sure. LG and Samsung have been going head-to-head in the early part of the year, for quite some time, with the former company launching the G-series handsets, and the latter launching its Galaxy S flagship brand. And then again, later in the year, Samsung has typically launched the Galaxy Note phablet, while LG has turned to the V-series device as its competing product.
It will be interesting to see what this turns into. The suggestion that we could see more models of both the G- and V-series handsets seems to suggest that while LG might not stick to the yearly refresh cycle, we could see just a bunch of different devices released throughout any given year with these brands.
LG Electronics CEO Cho Seong-jin says the company plans to unveil new smartphones “when it is needed,” rather than to maintain competition with rival devices.
LG wants to “retain existing models longer” with the release of additional variants, for example.
What this means for the hypothetical LG G7 and LG V40 remains to be seen.
LG is planning a rebrand its flagship G series this year (more on that below), but it looks like the company’s plans might stretch farther and wider than a reshaping of naming conventions. Its mobile division is coming off the back of 10 quarter-on-quarter losses, so now could be a good time for a change.
LG Electronics Vice Chairman and CEO Cho Seong-jin sat down at CES yesterday to discuss, among other things, LG’s future mobile strategy (via The KoreaHerald);specifically, when it would reveal its next flagship.
“We will unveil new smartphones when it is needed. But we will not launch it just because other rivals do,” said Cho.
“We plan to retain existing models longer by, for instance, unveiling more variant models of the G series or V series.”
LG has traditionally released devices around the same time as its South Korean rival Samsung, but after beating the Galaxy S8 to launch in 2017 with its LG G6, and still (by all accounts) getting trounced by it in sales, it’s little surprise that this strategy is being rethought. LG might not adhere to a strict yearly release cycle, but that doesn’t mean that we won’t see a new flagship the LG G7 or LG V40 released this year.
Additionally, though Cho referenced the G series in his comments, we can still assume this was for convenience’s sake — a rebrand would still be in line with the other changes in its mobile division strategy.
Cho focused on LG’s new approach as something the company could sustain. “We found it is important to retain a good platform for a long [time] and concerns rise over the supply of lithium materials,” he said.
Those may be viable reasons, but LG could just as likely be changing its strategy because its mobile business just isn’t profitable anymore. At the last count, LG’s mobile unit was still responsible for hundreds of millions of lost dollars, and it’s expected to see its 11th quarterly loss in a row in the Q4 2017 earnings announcement coming soon. Retaining a good platform is one thing, but making phones that will sell in astronomical quantities probably wouldn’t hurt either.
LG took to CES to change things up. While every major smartphone brand has historically launched a flagship per series every year (or twice a year if you’re OnePlus), LG will no longer be doing so.
LG hosted a press conference at CES 2018 where Vice Chairman Cho Sung-jin said that its models will stick around for longer then before, with more variants launching between new models.
“We will unveil new smartphones when it is needed. But we will not launch it just because other rivals do… We plan to retain existing models longer by, for instance, unveiling more variant models of the G series or V series.”
This move seems to be a way for LG to downsize its mobile business, which has been losing money for the last 10 quarters. Losses have been shrinking thanks to the budget segment, but the flagship models still haven’t been selling as well as its rivals.
Nonetheless, this move could ease people’s minds about buying an LG flagship for the long term. Hopefully the company also steps up its game with software support and security updates to keep those customers happy.
We’ve already shown you the first things you should do with the LG V30. Now, we can dig deep into the features. LG traditionally packs a lot of stuff into their phones. The V30 is no different, but they’ve also scaled back in some areas. It’s a nice full list of features without burring the users in choices. We’ll help you get the most out of your V30 with this list.
How to take a screenshot on the LG V30
Taking a screenshot is a great tool for showing people what you’re looking at. It’s one of the most basic functions you can do with a phone. The V30 has a couple of different methods to perform this task.
Press and hold the power and volume down buttons simultaneously
Open the Floating Bar
Tap one of the Capture shortcuts
You can draw on the screen, record a long screen, crop, or create a GIF
Set up the fingerprint scanner
The fingerprint scanner on the back of the V30 can be used for a few things, such as Android Pay and Google Play Store purchases, but the most common use is unlocking the phone. The V30 has one of the fastest and most reliable sensors I’ve used. You definitely should give it a shot.
Go to Settings > Fingerprints & security
Tap on Fingerprints (confirm your password)
Select Add fingerprint
Scan your fingerprint
Unlock the phone with your face
Unlocking phones with your face is all the rage these days and the V30 can do it too. LG’s “Face Print” is one of the best face unlocking implementations I’ve used. It can work along with the fingerprint scanner (you don’t have to pick just one). You should check it out and give it a try.
Go to Settings > Lock screen
Select Face Recognition
Tap START and follow instructions
Tap OK when done
Skip the lock screen in safe places with Smart Lock
The V30 has many convenient unlock methods, but sometimes you shouldn’t need any of them. A feature called “Smart Lock” lets you tell your phone when it’s safe to disable lock screen security. This allows you to lock your phone when you need it, but it won’t be locked when you’re in trusted situations.
Go to Settings > Lock screen
Select Smart Lock
Choose one of the Smart Lock methods
Currently, there are 4 types of Smart Lock, and you can use more than one at a time. Each one will explain how it works when you select it. Trusted places is a good place to start.
Make sure you can find your lost or stolen phone
The worst thing that can happen to a new phone is for it to be lost or stolen. Thankfully, you have some options for retrieving the device. The V30 comes with something called “Android Device Manager” pre-installed. If your phone is lost or stolen you can simply go to this website, log in with your Google account, and locate your phone. You can also remotely ring, lock, and erase the device. The best thing about this is there’s no set-up required. It just works.
Set up the Floating Bar
LG replaced the Second Screen with a new feature called “Floating Bar.” It has essentially the same features of the Second Screen, but it’s a widget that floats on your screen. You can drag it around wherever you want, but it’s always just a tap away.
Go to Settings > Floating Bar
Toggle it on
Toggle on the items you want in the bar
Tap Shortcuts and Quick contacts to customize
Get quick info with the Always-On Display
The V30 has an Always-on display that allows you to see the time, date, and notifications while the display is turned off. This feature really shines with the OLED displays. It’s pretty handy to see the time or whether you need to read a notification.
Go to Settings > Display
Tap Always-on display
Toggle the switch to ON
Tap the settings gear icon to choose how it looks
Wake the phone with a double-tap
If you haven’t used an LG phone in a while, you’re about to discover something you won’t be able to live without. Since the power button is on the back, sometimes it’s hard to quickly wake up the phone. You can simply double-tap anywhere on the screen and the display will light up.
Putting the phone to sleep works the same way. If you’re using the stock LG launcher you can double-tap on any blank space, but if you’re using a 3rd-party launcher you have to double-tap the status bar. Give it a try.
Put the Settings in list mode
On most V30 models, the Settings is organized with a tabbed layout. We’ve found that the tabs usually make it more difficult to find what you’re looking for. To go back to the more traditional list view, simply tap the three-dot menu icon in the top right of the Settings and select List view. You can also slide out the list of settings from the side.
Delete unwanted apps
Some carrier models of the LG V30 will come with a lot of apps pre-installed. It’s very annoying to see apps you never intend to use. The good news is we can uninstall, or at least disable, most of the bloatware. There are two methods to remove apps.
Go to Settings > Apps
Locate the appropriate app
Note: For system apps, tap the Menu icon > Show system
Tap OK to confirm
Open the app drawer
Tap the Menu icon
Select Arrange apps
Tap the (X) icon on an app to remove
How to draw on the screen
You can draw on pretty much anything with a tap of a button on the LG V30. It’s a button that you can find in the Quick Settings or Floating Bar. When you tap the button, it takes a screenshot and lets you draw on it. Not only is it great for doodling, but it’s great for taking notes.
Expand the Floating Bar
Swipe to the screen capture shortcuts
Tap the pencil icon
Edit the image and tap the check mark to save it
Bring back the App Drawer
The default LG home screen does not include an app drawer. All of your apps will be on the home screen just like how it is on the iPhone. If you use a 3rd-party launcher, this isn’t a problem, but if you use the stock launcher you might want the app drawer. Thankfully, LG has a way to get the drawer back.
Go to Settings > Home screen
Tap Select Home
Choose Home & app drawer
Hide apps in the launcher
Now that we have the app drawer back, there may be some apps you don’t want to see in it. Sometimes these are apps you need to have installed, but you don’t want them cluttering up your app drawer. Thankfully, it’s easy to hide apps.
Open the app drawer
Tap the menu icon
Select Hide apps
Check the box for the apps you want to hide
Change up the look with a Theme
By default, the V30 comes with a bright white theme. It’s not an ugly theme, but you may prefer something darker or just plain different. The good news is you can choose from a few pre-installed themes and even download themes directly from the Play Store. Here’s how to do it.
Go to Settings > Theme
Select one of the preloaded themes
Themes installed from the Play Store will show up in the same place. Here’s an example of a theme you can download from the Play Store.
Get a new keyboard
LG’s default keyboard isn’t terrible, but you probably already have a favorite keyboard. Changing the keyboard is an essential part of what makes Android unique. It’s easy to change on the V30.
Go to Settings >Language & keyboard
Select Current keyboard
Tap SELECT MORE
Toggle on your desired keyboard
Go back, select Current Keyboard again
Select your keyboard
To find Settings for your keyboard
Go to Settings >Language & keyboard
Tap the name of your keyboard
You’ll see all the settings
Turn off the “Rounded Square” icons
For everything that LG does well, software design is not on the list. One of the things you’ll notice right away is the “rounded square” icon shape on the default LG home screen. It’s kinda ugly, but the good news is you can turn it off and go back to the stock icons. Here’s how to do it:
Go to Settings > Home screen
Select Icon Shape
Adjust how apps scale to the 18:9 display
The V30’s display is taller than most phones. It has an 18:9 aspect ration, whereas most devices have 16:9 displays. All that means is you get some extra vertical space for apps. By default, most apps run completely fine on the tall display. Where you may run into some issues is with fullscreen apps, such as games. You can adjust the scale.
In a fullscreen app, swipe up from the bottom to reveal the nav buttons
Tap the App Scaling button
You’ll have three options:
Standard (16.7:9) (default)
If the app is misbehaving, put it in compatibility mode.
You can also adjust App Scaling in the Settings.
Go to Settings > Display
Select App scaling
Tap the app you want to adjust
Choose one of the options
Change the display size
LG allows you to adjust the display size on the V30. Whether you have good eyes and want to take advantage of that extra screen real estate to show more of everything, or you want to further enlarge text, icons, everything, it’s all possible thanks to DPI scaling. Here’s where you’ll find it:
Go to Settings > Display
Scroll down and select Display size
Move the slider to the left or right to either shrink or blow up the entire UI
Change the wallpaper
Changing the wallpaper is one of the easiest ways to instantly personalize your phone. It’s super easy to do. Simply press and hold on any empty space on the home screen. Select the Wallpapers tab in the bottom right of the screen. You’ll be able to choose from installed apps and pre-loaded wallpapers. You can also change the lock screen wallpaper. Go to Settings > Lock screen > Wallpaper.
Add or reorder home screen pages
Adding extra home screens gives you more room for widgets and apps icons. LG doesn’t allow you to simply drag an app or widget to a blank screen to create a new home screen. You have to follow these steps.
Pinch to zoom out on the home screen
Tap the (+) on the blank home screen
Now you have a blank screen
Reorganize the Quick Toggles
There are a bunch of super handy Quick Settings toggles in the notification shade. Pull down once to see a few to toggles or pull down again to see a bunch more. You can customize the order of these toggles and add or remove certain ones from the list.
Swipe down to show the notification shade
Swipe down again to expand the Quick Settings
Tap the EDIT button (bottom right)
Drag and drop icons in the notification panel
Tap the menu icon to add/remove brightness, volume, etc.
Customize the Navigation Bar
The V30 has software nav button on the bottom of the screen. Unlike physical buttons, they can disappear to make room for fullscreen apps, or in this case, be customized to show more buttons. You can rearrange the existing buttons, change the color, and add up to two extra buttons.
Go to Settings > Display > Home touch buttons
Select Button combination
You can drag and drop the buttons in any order you like, but there can’t be more than 4 in the bar
Changes will show up in the navigation bar immediately
You can choose the color of the buttons on the previous page
Add shortcuts to the lock screen
By default, you’ll probably see shortcuts for phone and camera on the lock screen. While these are handy for most people, they might not be your first choices. LG allows you to add up to five shortcuts to the lock screen.
Go to Settings > Lock screen
Simply tap on a shortcut and choose the desired app from the list
Tap SAVE when you’re done
Take advantage of ALL the megapixels
The V30 features a great camera. With a dual lens system, users can switch between the regular 16MP camera or a super wide angle camera on the fly. On some models, the camera doesn’t take full advantage of the all the megapixels by default. While it’s nice to see the viewfinder filling up the entire display, it’s basically chopping off the top and bottom. You should fix it.
Open the Camera app
Tap the Settings icon
Select Photo size
Choose 4:3 (16MP)
Flip to the front-facing camera
Go to Settings > Photo Size
This time select 4:3 (5.0MP)
Use the wide-angle camera to get everything in frame
One of the best things about LG phones is the wide-angle camera on the back. It allows you to get much more in the frame of a photo or video. You can switch between the cameras on the fly, even in the middle of a video.
Open the Camera
You’ll see two icons on the top or side of the app (depending on orientation)
The single tree icon is for the standard camera
The icon with three trees is for the wide-angle camera
Tap whichever one you’d like to use
Get Instagram pics with Snap Shot mode
LG has added a new “Snap Shot” mode to take advantage of the 18:9 display. Square mode uses the top half of the display, a 1:1 square, as the viewfinder. When you snap a pic it moves to the bottom half of the display for review. It stays there until you snap another pic. This mode is perfect for Instagram.
Open the Camera
Tap the MODE icon
Select Snap Shot
Switch to Manual mode for more control
LG has one of the best camera interfaces around. It can be as simple or as complicated as you’d like. Auto mode removes most of the buttons from the screen so you can just tap to focus and take a photo. Manual mode is only for advanced users. It has settings and sliders for things like focus, ISO, shutter speed, and more.
Open the Camera
Tap the MODE icon
Choose Auto (default) or Manual (there are options for manual video and photo)
Try all the unique camera shooting modes
The camera is also packed with several nifty “modes” that are fun to play around with. In the Auto interface, you’ll see an icon labeled “MODE”, tap it to see a list of different shooting modes. These modes will allow you to do some interesting things with your photos and videos.
Panorama: stitch together photos to create a panorama shot
360 Panorama: creates an immersive 360-degree panorama
Snap Shot: assemble short clips into a 60-second video
Pop-out: take a photo with both rear cameras to create a PIP effect
Time-lapse: record long videos that are sped up for a short video
Slow-mo: record a video in slow motion
Food: specifically for food shots. Adds white balance slider
Feel like a movie director with Cine Video
One of the big features that LG talked about with the V30 is a new camera mode called “Cine Video.” This feature allows you to add professionally created lighting effects and color grading to your videos. You can get some really cool looking videos with the Cine Video tools.
Open the Camera
Tap the MODE icon
Select Cine Video
Tap the Cine icon (looks like movie film, next to MODE icon)
Select one of the presets and adjust the sliders
Record the video like usual
Take selfies with a gesture
Another cool trick is called Gesture shot. You can take a selfie by holding your open hand up to the camera and then closing it into a fist. The feature actually works really well, and it can come in handy quite often. Gesture shot is enabled by default, so all you have to do is use it.
Hold up your open hand to the camera until brackets appear around it
Make a fist once to take one photo (a 3-second timer will count down to the shot)
Make two consecutive fists to take 4 burst shots
Use your voice to snap a photo
You can also use your voice to snap a selfie (or any photo). With “Cheese shutter” enabled you can say “cheese, smile, whiskey, kimchi, or LG” to snap a photo with your voice. It’s that easy.
Open the Camera
Tap the Settings icon
Switch the toggle on for Cheese shutter
Automate tasks with LG Smart Settings
LG phones come with a feature called Smart Settings. It allows your phone to automatically adjust settings based on your location or connected devices. For example, your favorite music app can open when your plug in headphones or WiFi can be disabled when you leave your house.
There are four different things that can trigger the Smart Settings: arriving at home, leaving home, plugging in earphones, and connecting a Bluetooth device. Each one has several options available.
Go to Settings > Smart Settings
(you may need to turn on My Place in Settings > Location first)
Select one of the Smart Settings
Toggle it on and adjust the settings
Get every last drop of battery life
The V30 has pretty good battery life, but you still might end the day with not much life left. There are built-in settings for getting every last drop of juice when your battery is low. Battery Saver can turn off background activities and limit resources. It works great and only requires a short set up.
Go to Settings > Battery & power saving
Tap on Battery saver
Select Extended or Maximum mode
Select Edit mode to customize
Show battery percentage in status bar
Want to keep a close eye on battery life? You can put the actual battery percentage in the status bar. You’ll see the number for battery percentage next to the battery icon.
Go to Settings > Battery & power saving
Toggle the switch for Battery percentage on status bar
Pin apps and safely hand off your phone
If you’re like most people, your phone is full of personal information and sensitive content. Handing off your phone to someone else can be a little nerve-racking. Screen pin is a feature that lets you lock your phone to one app. You can “pin” a specific app so the user can’t do anything else.
Go to Settings > Fingerprints & security > Screen pin
Toggle the switch on
Also, toggle Pin with screen lock on
To use Screen pin open the app you would like to pin, press the Recents button in the nav bar, scroll up and tap the thumbtack icon in the bottom right corner of the most recent app (not the pin in the title bar). To unpin an app simply long-press the back and Recents buttons simultaneously.
Take advantage of the SD card slot
While some phones these days don’t have microSD card slots, theLG V30 still has one. You can easily upgrade your storage capacity without buying any cloud storage subscriptions and relying on a data connection. Check out these great cards.
The volume buttons on the V30 are not only for adjusting the volume. You can also use the volume buttons to quickly launch the camera or take notes when the display is off. All you have to do is double-tap the volume up or down buttons.
Go to Settings > Shortcut keys
Switch the toggle to ON
Double tapping Volume Up will launch the Capture+ app for taking notes. Double tapping Volume Down will quickly launch the camera.
Silence your phone automatically with Do Not Disturb
Everyone has certain times of day when they don’t want to be bothered by notifications. Do Not Disturb allows you to choose those certain times and days for your phone to automatically go into silent mode. It can be incredibly useful, and you should definitely use it.
Go to Settings > Notifications > Do not disturb
Select Schedule > (+) button
Choose the days of the week you’d like it to be enabled
Choose the start and end time
Choose if you’d like Priority interruptions or total silence during this time
Crank up animations for faster performance
The V30 is a very fast phone, but that doesn’t mean it can’t be faster. To speed things up and make the UI feel more snappy, you can increase the speed of the animations. But you’ll first need to activate the hidden Developer Options by following these steps:
Go to Settings > About phone
Select Software info
Tap Build Number 7 times until you see “You are now a developer” message
Go back to the main settings and you’ll see Developer options
To speed up animations:
Go to Settings > Developer options
Scroll down select Window animation and choose .5x
Select Transition animation and choose .5x
Select Animator duration scale and choose .5x
How to factory reset the LG V30
If you ever want to start fresh or sell your phone, you need to do a factory reset. This will wipe the device clean, so make sure none of your personal information is left. It will be like you turned the phone on for the first time again.
Open the Settings app
Scroll down and select Backup & reset
Tap Factory data reset
Tap RESET PHONE (confirm password)
Find the best Android apps & games
An awesome phone is nothing without some equally awesome apps. We’ve compiled tons of helpful guides for finding the best apps and games in the Play Store. Before you dive in and rummage around, you’ll want to check out these lists first.
The LG V30 has just launched in the United States and it’s the company’s best looking and most powerful phone so far.
It comes with some neat functionalities that you may not know about, so that’s why we’ve outlined some of the basic tips and tricks that you can do to enjoy it a little bit more and make the most of its features.
Let’s waste no time and get started with…
KnockON: double tap the screen to turn it off or on
All recent LG phones come with this one trick built in: simply double tap the screen to turn it on or off. This is particularly useful on the V30 as the fingerprint reader is on the back and if you just want to check the time or see something on the lockscreen, you can simple double tap the screen.
Add more useful icons to lockscreen
First, go into Settings.
Select the Lock Screen tab in the Display section.
Choose the Shortcuts menu
You will see “+” buttons for the empty spots. Add any app you like to the lockscreen.
Here is how it all looks after we’ve filled all the available spots!
Customize Always-on Display
First, go into Settings.
Select the Always-on Display section in the Display tab.
Tap on the big Content field.
Choose the look you like best!
Consider setting a Daily timeout when the feature will be off (usually at night) to save battery.
Bring back the app drawer
First, go into Settings.
Select Home Screen under the Display section.
Tap on the Select Home button.
Select Home & app drawer, and you’re done!
Enable, disable and/or customize Floating Bar
Last year’s LG V20 came with a tiny secondary display right above the main screen, where you could access useful shortcuts. That secondary screen is gone on the V30, but you have a new Floating Bar feature from where you can access your contacts and shortcuts to apps and neat actions. It should be enabled by default, but you will want to customize it or even disable it if it gets in your way. Here’s how to do it.
First, go into Settings.
Next, select Floating Bar in the General tab. (There is an on / off toggle right here to turn it on or off.)
Here, you can customize which apps and contacts to appear as shortcuts!
You can also add new shortcuts.
Capture a GIF from a video you are watching
You can create a GIF really easily using the floating bar shortcut. Remember to keep GIFs short in duration and do not forget that they do not have sound. With this in mind, here is how you create a GIF from a video on the LG V30 (you can then share GIFs on social media like Facebook and Instagram):
Open a video you like, tap on the floating bar arrow and select the GIF option
Adjust the size of the capture window by dragging its edges up, down and to the side. When you are ready press the record button to initiate GIF capture and start the video.
Once you are done with your GIF, it will automatically be saved in your Gallery, in the GIF Capture folder.
Tap on the edit button to fine tune that GIF!
Save the results and find them in your Gallery.
How to take a screenshot
Simply hold down the power key on the back of the phone and simultaneously press the volume down key, wait for a moment and you will see the screen blink. A screenshot is captured and it is automatically saved to the gallery.
Set your screen for comfortable use at night
Comfort View on the LG V30 is a useful option for those who use their phone at night. The blue light from a screen makes it harder to fall asleep after using a phone and this option removes the blue spectrum of the light, so you can use your phone and still fall asleep without your phone interrupting your body’s biological patterns.
First, go into Settings.
Select Comfort View under the Display section.
Enable the “Use Comfort View toggle”
Consider scheduling it, so it automatically starts at night.
Change Icon Shape
ROUND SHAPE ONROUND SHAPE OFF
1. First, go into Settings.
2. Next, select Home Screen in the Display tab.
3. Here, tap on Icon Shape.
4. And change the icons to use their original shape!
Change the order of your navigation buttons, add buttons
Where should the back button be on Android? Some people think it should be on the right, closer to where your thumb is since it’s arguably used more often. Well, you can do those kinds of customizations on the LG V30.
First, go into Settings.
Scroll down to Home touch buttons under the Display section.
Tap on Button combination.
Here you can add new buttons or change the place of the existing ones. Some people prefer having the back button on the right!
Change the screen resolution to get better battery life
First, go into Settings.
Scroll down to Screen resolution under the Display tab.
Select a lower resolution like the Medium one to get better battery life.
You can even go down to 720p for further battery savings, but the drop in sharpness will be more noticeable here.
Remember, you can find the location of a stolen or lost phone
The last thing you should know is that as long as your phone is registered with a Google account, you can easily find it, pin-point its location on a map if you’ve lost it, or lock and erase the contents of the V30 if it’s been stolen. For this, you can open the Google Find My Device website from any platform, log in with your credentials and you will see the location of your phone.
From a phone that packs a molecular scanner to a phone with an integrated thermal camera, you can’t say that the world of Android does not include some weird devices. The niche train waits for no one, however, and LG decided to buy a ticket with the K7i, the first phone that tries to keep away the mosquitos.
The feature, which LG calls “Mosquito Away,” uses the K7i’s big hump at the bottom to emit ultrasound waves that theoretically keep the mosquitos away from your delectable skin and blood. LG has used Mosquito Away in its air conditioners and TVs, but this is the first time one of its phones incorporates it.
For the record, I’m just as skeptical about this as you might be, and for good reason. Per the BBC, a 2010 article that examined 10 field studies concluded that ultrasound mosquito repellent devices “have no effect on preventing mosquito bites” and “should not be recommended or used.”
In other words, LG’s Mosquito Away seems more like a marketing gimmick than a legitimate function. Still, I’ll give LGsome credit for advertising such a feature in India, which has its fair share of mosquitos.
Even if you find Mosquito Away at least a bit interesting, the K7i seems pretty weak on paper. Equipped with a 5-inch, 1280 x 720 resolution display and a 2,500 mAh battery, the K7i also features an unnamed quad-core processor clocked at 1.4 GHz and 2 GB of RAM. The 16 GB of internal storage can be bumped up by an additional 156 through the microSD card slot, with an 8 MP camera around back and a 5 MP sensor up front.
Finally, the K7i runs Android 6.0 Marshmallow. The K7i’s 7,990 rupee ($121) price tag does not take away the fact that the phone runs software that is over two years old. Making things worse, there are no plans to update the K7i to Nougat or Oreo.
According to a recent report from South Korea citing unnamed industry sources, CEOs of LG Display and Huawei will attend a top management meeting on October 3 in order to lay down the plans for a long-term collaboration on small and mid-sized OLED (organic light-emitting diode) panels. The need for this collaboration has apparently been partly fueled by Samsung Display’s inability to meet the high demand for OLED panels in China, which prompted Huawei to follow a two-way strategy and secure both South Korean tech giants as its main OLED suppliers.
Recent reports suggest that the possible collaboration between LG Display and Huawei should not only secure a stable supply chain for the Chinese smartphone maker but should also help in establishing a mutual growth strategy for both companies in the future. Next year, LG Display is said to supply Huawei with two to three million small to mid-sized OLED panels which will be manufactured at its E2 and E5 plants in Paju, but the company intends on increasing its OLED manufacturing capacity at its E5 and E6 plants as well. The transaction is supposedly worth between 200 and 300 billion won, which translates to between $176 and $265 million, and the amount of panels required from LG Display by Huawei will increase as the OEM continues to adopt OLED technology in more smartphone models moving forward.
The report also suggests that Samsung Display is currently experiencing difficulties with supplying OLED panels to its own smartphone branch as well as its largest client Apple and due to the company’s “clear supply priority,” some Chinese OEMs have had issues with receiving their OLED modules in time, according to industry sources cited by BusinessKorea. In any case, Huawei is expected to continue collaborating with Samsung Display, and the company’s upcoming Mate 10 smartphone will apparently be equipped with non-flexible OLED panels manufactured by LG’s closest competitor. Judging by recent developments, Huawei intends on adopting OLED technology for more smartphones next year, indicating that the demand for LCD smartphone panels could continue to decline, assuming that the increasingly high demand for OLED panels can be met by the industry’s biggest players, including LG and Samsung.
LG will reportedly manufacture OLED displays for Xiaomi, Huawei, Oppo, and Vivo. The OLED displays are said to be shipped by early 2018.
LG is the second largest manufacturer of OLED panels in the world and according to a report by Business Korea, the South Korean company will soon start supplying its OLED panels to Xiaomi, Huawei, Oppo, and Vivo. We can hope to see the above-mentioned companies using LG’s new OLED panels in their upcoming flagship smartphones.
About 20 to 30 percent of the small and mid-sized LG OLED displays have already been ordered by the above-mentioned companies and the company is said to start shipping the OLED displays in early 2018. LG has been using its OLED panels on its smartphones for quite some time now. Both of LG’s flagships this year, the LG G6 and LG V30 will come with FullVision OLED screen
With the launch of the iPhone X, Apple has also adopted the OLED display whereas Samsung has been using OLED panels in its smartphones from quite some time. Samsung’s flagships Galaxy S8 and S8 Plus and the recently launched Galaxy Note 8, all featuring an AMOLED display.
A recent report confirms that Google’s upcoming flagship smartphone, the Pixel 2 XL will be manufactured by LG.
OLED displays are less power consuming than traditional displays and result in longer battery life for smartphones. OLED displays have significantly better refresh rate compared to LEDs or LCDs. OLED panels also support the Always-On feature as seen on the Samsung Galaxy S8.
Earlier we reported that Google has confirmed the big reveal date for the new Pixel 2 smartphones will be October 4th. Thanks to a new entry spotted in the FCC database, we are now able to also confirm that LG is indeed the manufacturer of the larger of the two devices dubbed the Pixel XL 2. This is not really surprising as all signs up to now were pointing to LG being the manufacturer with this latest discovery merely making things official. The smaller Pixel 2 phone was spotted in the FCC database a few weeks ago with HTC as the manufacturer.
The FCC documents did not reveal much else of note regarding the forthcoming device, although one bit of disappointing news was discovered. In examining the bands to be supported by the Pixel XL 2, it appears the device will not work with T-Mobile’s new 600MHz spectrum. For those interested in model numbers, it appears the new Pixel XL 2 will be model G011C.
While many details about the new device are unknown, we do know that LG ended up sticking with a Snapdragon 835 for the processor instead of being upgraded to the now-delayed Snapdragon 836. We also anticipate the display should be similar to what LG developed for the LG G6 and the LG V30 devices that have screens with minimal bezels.
Apple’s 2017 iPhones will inevitably influence the top end of the smartphone market. Here’s how it looks at the moment, with a number of key launches expected soon.
Smartphones are the focus of most people’s digital lives these days, and are likely to remain so until computing becomes truly ‘ambient’ — probably involving some seamless combination of wearables (particularly augmented reality [AR] goggles), IoT devices, cloud services and artificial intelligence (AI).
Following the launch of the iPhone 8, 8 Plus and X, it’s a good time to take stock of the current state of the smartphone market by examining the vital statistics of leading vendors’ flagship handsets.
Apple‘s new iPhones, and Samsung‘s Galaxy S8/S8+ and Galaxy Note 8, show the general direction in which top-end smartphones are heading: powerful, attractive (and expensive) handsets whose user experiences increasingly leverage AI and AR, integrated with an ecosystem of add-on devices and services in various sectors including gaming, AR and VR, smart home, healthcare, shopping and office productivity.
Following last year’s well-publicised Galaxy Note 7 debacle and strong fourth-quarter performance from Apple, Samsung briefly ceded first place to its main rival in the Q4 2016 smartphone market. However, the Korean company swiftly returned to the number-one spot in 2017 (see chart). Apple‘s new iPhones face stiff competition from Samsung, Huawei and other top-five vendors, and from several manufacturers in the ‘Others’ category — including Google, HTC, LG, Motorola, Nokia, OnePlus and Sony — that also offer premium smartphones.
“Despite some key launches in the second quarter from some well-known players, all eyes will be on the ultra-high-end flagships set to arrive this fall,” said Anthony Scarsella, research manager with IDC’s Worldwide Quarterly Mobile Phone Tracker, when the Q2 2017 figures were released at the beginning of August. “With devices like the iPhone 8, Pixel 2, Note 8, and V30 in the pipeline, the competition will be fierce come September. We expect all the key players to promote their latest and greatest flagships with an assortment of deals, bundles, and trade-in offers across a variety of channels in most key markets,” he added.
Here’s how the flagship smartphone market looks following Apple‘s 2017 iPhone launch, presented as far as possible in graphical form. (Note: we’ll update this article as new handsets from Google, Huawei, LG and any other leading vendors are released.)
Screen size & Pixel density
Screen size — measured in inches across the diagonal — is a smartphone’s defining design characteristic, and the range on offer from leading vendors is now very wide. BlackBerry‘s 4.5-inch keyboard-equipped KEYone is the smallest, while Samsung‘s Galaxy Note 8 currently leads the field at 6.3 inches, with 16 out of the 25 handsets covered here falling between 5.5 and 6 inches. Display technologies are split between IPS LCD (Apple, BlackBerry, Huawei, HTC, LG [G6], Sony) and various species of OLED (Apple [iPhone X], Google, HP, Huawei [Mate 9 Pro], LG [V30], Motorola, OnePlus and Samsung).
Recent developments in smartphone displays include curved minimal-bezel screens with on-screen home buttons, 18:9 aspect ratio, Gorilla Glass 5 screen protection and — in the HTC U Ultra — a small secondary screen for notifications and other useful information (an idea recently dropped by LG when updating the V20 to the V30). Samsung‘s Note 8 is the only handset covered here that offers a stylus (the S-Pen). Apple‘s 2017 iPhones add True Tone technology (first seen in the 2016 9.7-inch iPad Pro) that automatically adjusts colour temperature and intensity to the ambient light, while the iPhone X made more space for the screen by removing the home button (and Touch ID) altogether.
The other key statistic here is pixel density, measured as pixels per inch (ppi), which factors in the display resolution. The graph below shows that Samsung (Galaxy S8) and LG (G6) lead the mainstream field with pixel densities of 567 and 564ppi respectively. The outlier is Sony‘s 5.5-inch Xperia XZ Premium, which offers a maximum 4K resolution of 3,840 by 2,160 for a massive 807ppi. This looks extremely impressive, but note that, for much of the time, the Xperia XZ Premium works at 1,080p resolution to save battery life, resulting in a much more mundane 403.5ppi.
Not everyone is comfortable with a large-screen handset, but if you want a leading-edge device, that’s increasingly what you’re being offered. If you’re happy with a large screen (>5.5in.) and also want high pixel density (>500ppi), you should be looking at Samsung‘s Galaxy Note 8 and Galaxy S8+, LG‘s V30 or, if you’re happy to run Windows 10 Mobile, the HP Elite x3. If your hands are on the small side, the 5.3-inch Nokia 8 offers a good combination of moderate screen size and high resolution (550ppi).
Screen-to-body ratio & Thickness
Another key smartphone design metric is the screen-to-body ratio, which measures how much of a handset’s fascia is occupied by screen compared to non-display elements like bezels, camera lenses and control buttons.
If low screen/body ratios are ‘old-fashioned’, then Apple’s 2016 iPhone 7 and 7 Plus were showing their age at 65.5 percent and 67.5 percent respectively — and their 8 and 8 Plus successors have done nothing to change that. Apart from BlackBerry‘s KEYone, only four other handsets have sub-70 percent ratios: Google Pixel, HTC U Ultra, Nokia 8 and Sony Xperia XZ Premium. The 4.5-inch KEYone is an outlier at 55.9 percent because, of course, it has a hardware keyboard, which decreases the screen-to-body ratio (and also increases the thickness compared to touchscreen-only handsets — see below).
At the other end of the scale, Samsung‘s Galaxy S8, S8+ and Note 8 handsets, with their curved Infinity Display screens and on-screen home buttons, lead the field with screen/body ratios of 83-84 percent. LG‘s V30 and Apple‘s new iPhone X are the only other flagship handsets with screen/body ratios over 80 percent.
Smartphone vendors often make much of the slimness of their handsets, and it’s clear from the chart below that Huawei is particularly keen on this design feature. Conversely, Samsung and Google (and BlackBerry) deliver notably thicker handsets:
Motorola‘s modular Moto Z2 Force, at 6.1mm with no Mods fitted, is the thinnest handset here. There are trade-offs though: the camera lens housing protrudes from the rear, and the device’s body is too thin to accommodate a 3.5mm headset jack. With the increasing use of glass on both the front and back of premium handsets (to accommodate wireless charging), most people immediately put their expensive and shiny new handset in a protective case, which renders the quest for extreme slimness somewhat pointless.
Volume & Weight
As you’d expect, there’s a clear relationship between a smartphone’s physical volume and its weight, although the variation around the trendline is interesting.
For example, the handsets that are thick for their screen/body ratio — notably the HTC-designed Google Pixel and Pixel XL, HTC U Ultra and U11 — are also relatively light for their volume, suggesting that there’s plenty of room for components inside the case. Another handset that’s below the weight/volume trendline is Samsung‘s Galaxy Note 8 — evidence, perhaps, of design changes following the Note 7 debacle (especially as the Note 8 also packs a smaller-capacity 3,300mAh battery than its ill-fated predecessor, which ran on a 3500mAh unit). Conversely, it’s noteworthy how Apple‘s iPhone 8 Plus is particularly heavy (at 202g) for its volume, that the iPhone 8 and 8 Plus are slightly bulkier and heavier than their predecessors, and that the 5.8-inch iPhone X is considerably lighter and more compact than Samsung’s 6.3-inch Galaxy Note 8.
Dust and water resistance
Another key smartphone design factor is resistance to the ingress of foreign matter, as commonly indicated by a two-digit IP rating: the first number describes dust resistance on a 1-6 scale, while the second describes water resistance on a 1-8 scale. The highest rating among the flagship handsets covered here is IP68, where ‘6’ indicates that the device is ‘dust tight’ and ‘8’ signifies that it can withstand immersion in water (usually at least 30 minutes to depth of at least 1m).
An IP rating of 5 for dust means the device is merely ‘dust protected’, while 7 for water means it can withstand immersion in up to 1m for 30 minutes, 4 means it can resist ‘splashing water’ and 3 means it can handle ‘spraying water’, both of the latter for at least 10 minutes.
IP ratings are not available for the BlackBerry KEYone, Huawei (and Honor) handsets, HTC U Ultra, Motorola Moto Z2 Force (although it does claim a ‘water repellent nano-coating’) and OnePlus 5. However, two of the flagship smartphones — the LG V30 and HP Elite X3 — also boast a military-grade MIL-STD 810G ruggedness certification.
Somewhat surprisingly, Apple‘s 2017 iPhones did not bump up their IP ratings from IP67 to IP68, to match Samsung‘s Galaxy S8/8+/Note 8. Looking ahead, it will be surprising if Google‘s second-generation Pixel handsets don’t move beyond IP53.
Chipsets, CPU & GPU performance
A flagship smartphone should do its job — launching, running and switching between apps, and displaying on-screen content — quickly and smoothly, without any delays or glitches that would mar the user experience. It shouldn’t become uncomfortably hot in operation either — or, of course, burst into flames.
Chipsets from four main vendors power the handsets covered here:
Apple‘s 4-core A10 Fusion (iPhone 7/7 plus) and 6-core AI- and AR-optimised A11 Bionic(iPhone 8/8Plus/X)
Samsung‘s 8-core Exynos 8995 in the Galaxy S8/S8+/Note 8 (worldwide versions)
Qualcomm’s mid-range 8-core Snapdragon 625 (BlackBerry KEYone); 4-core 820 (HP Elite x3) and 821 (Google Pixel/XL, HTC U Ultra, LG G6); and top-end 8-core 835 (HTC U11, LG V30, Moto Z2 Force, OnePlus 5, Galaxy S8/S8+/Note 8 [US/China versions], Sony Xperia XZ Premium)
HiSilicon’s Kirin 960 in the Huawei and Honor handsets.
Here’s how these platforms shape up in terms of processor and graphics performance, as measured by the Primate Labs’ multi-core Geekbench 4 (Gb4) and Futuremark’s 3DMark Ice Storm Unlimited (ISU) benchmarks respectively:
The top-performing chipset — on these measures at any rate — is the Qualcomm Snapdragon 835, with Gb4 and ISU scores of up to 6500 and 40000 respectively. Note that the Exynos 8995 versions of the Samsung S8 and S8+ deliver better CPU results but weaker GPU performance (benchmarks are currently only available for the Exynos 8995 version of the Galaxy Note 8).
Apple‘s A10 Fusion-powered iPhone 7 and 7 Plus were strong performers, with scores of around 5400 (Gb4) and 37000 (ISU), and the new A11 Bionic-powered iPhones are sure to see a significant speed bump when benchmarks appear (here’s a leaked report). At the 2017 launch, Apple claimed that the A11 Bionic’s two performance CPU cores are 25 percent faster than the A10, while its four high-efficiency cores are 70 percent faster. Apple‘s 2nd-generation performance controller is reportedly 70 percent faster for multithreaded workloads, while the A11’s GPU is 30 percent faster and delivers A10-level performance at half the power, according to Apple.
Also prominent are the Kirin 960-powered handsets from Huawei and Honor, which cluster around the 6000 (Gb4)/27000 (ISU) mark. Again, we expect to see a performance boost when the AI-optimised Kirin 970 chipset becomes available in the Huawei Mate 10 and Mate 10 Pro in October.
The remaining Snapdragon 821-powered smartphones on this chart — notably Google‘s Pixel and Pixel XL — are well behind the 2017 curve, and will certainly be updated with the 835 chipset in due course. Very much in last place in this company is BlackBerry‘s KEYone, which is powered by Qualcomm’s mid-range 8-core Snapdragon 625 SoC.
RAM & Storage
When it comes to memory, the clear leader of the pack is the OnePlus 5, which is currently unique in offering 8GB or 6GB of RAM. Next come seven flagship handsets with a maximum of 6GB, all of which bar the Samsung Galaxy Note 8 also have a 4GB variant. The most common RAM complement is 4GB, which is the only choice with 11 handsets and the maximum for BlackBerry‘s KEYone (which also comes with 3GB).
Apple has always fitted less RAM in its iPhones than the Android competition, and that hasn’t changed with its 2017 handsets: the iPhone X and 8 Plus have 3GB (like the iPhone 7 Plus), while the iPhone 8 has 2GB (like the iPhone 7).
As far as internal storage is concerned, Apple‘s 2017 iPhones stand out with their maximum complement of 256GB — a feature that betrays the company’s disdain for external storage expansion via a MicroSD card slot. Samsung‘s Galaxy Note 8 also offers a maximum of 256GB (in some territories), but has a MicroSD card slot too, making it the top choice for the data-hungry.
Google‘s Pixel handsets and the OnePlus 5 also lack MicroSD expansion and, like the previous-generation iPhone 7 and 7 Plus, provide up to 128GB rather than 256GB of internal storage.
The most common maximum internal storage complement is 128GB, which is offered by 13 of the 25 handsets covered here.
Cameras have become a key battleground for smartphone makers, and several approaches are currently on view among the flagship population. Although it wasn’t the first to do so, Apple kick-started a trend last year by offering dual rear cameras on the iPhone 7 Plus: a primary 12-megapixel (MP) camera with an f/1.8 wide-angle lens and optical image stabilisation (OIS), and a secondary camera with an f/2.8 telephoto lens with 2x optical zoom but no OIS.
As well as adding telephoto capability, Apple‘s dual-camera system allowed depth information to be calculated, enabling features like bokeh — sharp foreground and blurred background — to be supported on portrait shots that were previously the province of expensive digital SLR cameras with high-end optics.
Apple‘s 2017 dual-camera phones, the iPhone 8 Plus and iPhone X, remain at 12MP but the sensors are bigger, faster and deliver better low-light performance, according to Apple. The iPhone 8 Plus has the same basic lens specs as the 7 Plus (f/1.8 wa + OIS, f/2.8 tele), while the iPhone X has an f/2.4 aperture on the telephoto lens and implements OIS on both cameras. Apple also takes advantage of A11 Bionic chip’s machine-learning optimisation and custom ISP to deliver a (beta) Portrait Mode feature called Portrait Lighting: here, depth sensing and facial mapping are combined to deliver real-time analysis of the light on a subject’s face and provide alternative lighting schemes — either pre- or post-capture.
For dual-camera handsets, the top bar is the wide angle or colour camera, while the bottom bar is the telephoto or black-and-white camera.
Huawei‘s Leica-branded camera system pairs 12MP RGB and 20MP monochrome sensors with 27mm f/2.2 lenses (f/1.8 in the P10 Plus), supporting OIS on the primary colour camera. As well as enabling true monochrome shooting and adding detail to blended RGB/mono shots, the 20MP secondary camera supplies depth information for bokeh-style images. The Honor 8 Pro has a similar (non-Leica-branded) system, but the secondary mono camera is 12MP rather than 20MP and there’s no support for OIS.
LG uses two 13MP sensors on the G6, one coupled with an f/1.8 autofocus lens with OIS and the other with an f/2.4 wide-angle lens lacking both OIS and autofocus. The LG V30 takes a similar approach, but uses a 16MP primary sensor with an f/1.6 lens (with AF and OIS) and a 13MP secondary sensor with an f/1.9 lens (no AF or OIS).
Both Motorola and Nokia take the Huawei approach, with colour and monochrome cameras: the Nokia 8’s Zeiss-branded system supports OIS on the colour camera, but the Moto Z2 Force does not offer OIS on either.
OnePlus and Samsung (Galaxy Note 8) go for the wide-angle/telephoto dual camera design, OnePlus with 16MP (wa) and 20MP (tele) cameras and electronic image stabilisation (EIS) rather than OIS, and Samsung with two 12MP cameras, both with OIS. Samsung also introduces a couple of neat dual-camera features: Live Focus lets you adjust the bokeh effect pre- and post-capture, while Dual Capture simultaneously captures photos from both the wide-angle and telephoto cameras.
Single rear cameras are an increasing rarity among the flagship population, but are headed (in resolution terms) by Sony and HP, with 19MP and 16MP units in the Xperia XZ Premium and Elite x3 respectively.
The fashion for ‘selfies’ and authentication via face recognition means that front-facing cameras, once something of an afterthought with a nod to video calls, have seen significant recent evolution.
Samsung, for example, offers both face recognition and iris scanning on its Galaxy S8, S8+ and Note 8 handsets, as well as a capable 8MP camera, while the Nokia 8’s Dual Capture feature lets you take pictures with the front and rear camera simultaneously (a.k.a. ‘Bothies’). Even more recently Apple more than matched Samsung’s functionality with the front-facing TrueDepth camera system and Face ID on the new iPhone X:
Apple’s True Depth camera system occupies a notch at the top of the iPhone X’s OLED screen.
To analyse your physiognomy, the flood illuminator detects your face, the infrared camera takes an IR image, and the dot projector places than 30,000 IR dots on your face. These data are fed into a neural network (in the A11 Bionic chip) to create a mathematical model of your face, which is then checked against the stored model on the handset — all in real time. The True Depth camera also enables Portrait Mode selfies with Portrait Lighting, and animated emoji called ‘Animoji’.
Here are the front camera megapixel counts for the 25 handsets under consideration, 12 of which are 8MP units:
Video capture is becoming an increasingly important smartphone camera feature — witness the fact that all bar one of the handsets covered here can record 4k (2160p) video with at least a frame rate of 30fps. The exception is BlackBerry‘s KEYone, which doesn’t support 4k video capture at any frame rate. Apple‘s new iPhones just upped the ante by supporting 4k video at 60fps, which will doubtless kick off another round of feature catch-up.
Slow-motion video is another popular feature, and Sony‘s Xperia XZ Premium leads the field here, supporting HD (720p) video capture at a startling ‘super-slo-mo’ 960fps. The current ‘standard’ for slo-mo video is 720p at 240fps, although Apple has again pushed the boundary by supporting full HD (1080p) video at 240fps in the iPhone 8, 8 Plus and X.
As resolutions and frame rates rise, image stabilisation — either optical or electronic — will become ever more important. It’s noticeably absent from Motorola‘s Moto Z2 Force, for example.
As flagship smartphones pack in faster processors, more memory, larger and higher-resolution screens, and ever more functions, so the toll on the handset’s battery increases. There are multiple trade-offs here: no smartphone user wants to have to recharge during a typical day’s usage, but manufacturers cannot simply fit ever higher-capacity batteries into designs that need to be as lightweight and elegant as possible in order to keep buyers interested. Get it wrong and a vendor can have a Galaxy Note 7-style debacle on its hands.
The state of the art in smartphone batteries is currently around 4,000mAh, while 14 of the 22 handsets charted here have battery capacities between 3,000 and 4,000mAh. Apple has not divulged the battery specs for the iPhone 8, 8 Plus and X, and we’re awaiting the teardown analyses that will supply them.
A bigger battery obviously means longer battery life, as the chart below clearly shows. But given that design and safety constraints preclude the shoehorning of big batteries into tight-fitting cases, manufacturers also need to make it as convenient as possible for users — especially ‘power’ users who subject their devices to heavy workloads — to recharge their handsets.
Following LG‘s decision to drop the removable battery when updating the V20 to the V30, this feature is now absent from all of the top-end smartphones covered here. Fast charging is supported on all but the now-outdated iPhone 7 and 7 Plus, while wireless charging is available on Apple‘s new iPhones (8, 8 Plus and X), HP‘s Elite x3, the LG G6 and V30, and Samsung‘s Galaxy S8, S8+ and Note 8.
High-end smartphones are never going to be cheap, but Apple‘s newly launched iPhone X has broken new ground — the combination of Apple‘s historically high margins and a significant amount of new technology have seen to that. The entry-level 64GB iPhone X configuration costs $999, and if you must have the top-end 256GB model, be prepared to part with a princely $1,149 (and the same figure in UK pounds).
That’s a record for a mainstream flagship handset, although you can spend even sillier money on specialist secure/luxury devices like Sirin Labs’ Solarin if you really want to (although, as it turned out, few did).
Here are the list prices in US dollars for most of the premium handsets covered in this feature:
Notes: the LG V30 prices are converted from Korean won; the Nokia 8 price is converted from euros. The following handsets are not officially available in the US: Honor 8 Pro, Huawei Mate 9 Pro, Huawei P10 and P10 Plus. Where available, prices for entry-level and top-end configurations are shown.
Recent launches from Samsung and Apple have highlighted the increasing importance of artificial intelligence and augmented reality in high-end smartphones, with the underlying chipsets and developer resources evolving appropriately. At least for now, the smartphone will remain the portable hub for your digital life, and the flow of new devices will continue apace.
We aim to keep this roundup updated as new products, specification details and benchmarks appear. The next big launches expected are Google‘s second-generation Pixel handsets, Huawei‘s Mate 10 and 10 Pro, and LG‘s G7. Check back for updated information on these and other devices.
When LG unveiled its new high-end smartphone, the V30, at the IFA last week, there was a bit of excitement about the new (or newish) things that this new device can bring to potential users’ digital life. From taking advantage of the AMOLED display to a whole bunch of photo and video features to audio and app tools, the video shows off what new user experience (UX) related things you will enjoy. And while the secondary screen is no more, there is a new feature that replaces part of it.
The always-on display works pretty well with the AMOLED display of the V30, and here you get 9 different types of screens to choose from, image widgets, and a seamless flow between the various home screens. The floating bar is the phone’s “always accessible custom tools” which includes capture and draw tools (with GIFs!), app shortcuts, a music player, contacts, as well as call handling. The quad DAC has software presets and filters, while Google Assistant helps you get answers to your questions and help in managing your digital life. You can also use voice recognition to unlock your phone with your own secret, magic words/phrase.
A lot of the UX features highlighted pertains to the camera. For video, you have the point zoom feature which lets you zoom into certain parts of the screen that you marked for dramatic effect. You also have Cine Effect or more popularly known as filters, with the HDR sensor giving it a better-looking quality. In case you need to edit your videos, no need for a 3rd party app as it has a built-in video editing feature. For photos, you have graphs or user made manual camera presets in case you have a hard time tinkering with all the tools available.
The LG V30 will be amiable in South Korea by September 21 and will expand to North America, Asia, Europe, Africa, and the Middle East. There are no price details announced yet but we’ll probably hear about it soon.
LG’s Third V Smartphone Ups the Ante for Design and High-end Content Creation with Unmatched Package of Features and Options
LG Electronics (LG) today took the wraps off the eagerly anticipated LG V30, the latest iteration of the company’s V series flagship smartphones. The LG V30 improves on the strengths of the V series phones in providing a whole new mobile experience and offering optimal multimedia features. The V30 features many industry innovations – the first F1.6 aperture camera lens, the first glass Crystal Clear Lens, the first OLED FullVision display, Cine Video mode for producing movie-quality videos, premium sound with advanced Hi-Fi Quad DAC, sound tuning by B&O PLAY, and Voice Recognition. The V30 sets a new standard in the evolution of premium smartphones.
Videos Like a Pro with F1.6 Crystal Clear Lens and Cine Video
The LG V30 features powerful video capabilities that make it a leader in the era of smartphone videography. The main camera on the rear of the V30 features an F1.6 aperture that lets in more light for brighter, more dynamic shots. Paired with the glass Crystal Clear Lens which delivers more accurate colors and clearer images than a plastic lens, the V30 is the most capable image capturing device in a smartphone. The second lens in the V30 dual camera is an upgraded 13MP wide angle lens with two-thirds less edge distortion than in the V20.
LG’s new Cine Video mode allows anyone to produce movies like a pro, thanks to its powerful Cine Effect and Point Zoom features. Users can now take high-quality videos enhanced by the cinematic hues of various movie genres with only a smartphone. While typical cameras only allow one to zoom in on the center of the frame, Point Zoom allows users to zoom in on any subject smoothly using the zoom slider, regardless of its position in the frame, another industry first. And Cine Effect provides a palette of 15 presets to give videos a unique movie-like look, from romantic comedy, summer blockbuster, mystery, thriller and classic movie, among others.
LG V30 supports LG-Cine Log which allows for greater creative flexibility when capturing videos. With the ability to preserve a wide dynamic range and color gamut, LG-Cine Log videos files can save far more accurate image details. LG-Cine Log also allows for recording video using log gamma curve for maximum flexibility in producing the look the user wants during post-production.
Photo capturing is even more advanced with the new V30. The camera’s Manual Mode takes on a whole new level of capability with Graphy. With Graphy, any shutterbug can produce quality photos simply by choosing the image and pressing the shutter. Available in Manual Mode, users can select professional images from the Graphy website or mobile app and apply the same presets such as white balance, shutter speed, aperture and ISO to photos taken with the V30.
Slim, Lightweight Design and OLED FullVision Display in Compact Body
The LG V30 builds on the strengths of the OLED FullVision display in a body that is surprisingly compact, slim and light. Even with a large 6-inch 18:9 OLED FullVision display, the V30 is 8mm shorter and 3mm narrower than its predecessor, resulting in a firmer, more confident grip. With a thickness of only 7.3mm and tipping the scale at 158g, the V30 is the lightest among smartphones in the 6-inch and over category. The tempered glass that covers both the front and back is curved all the way around the edge, resulting in a sleek, integrated look and feel.
The advanced dual camera module featuring a 16MP standard angle camera and a 13MP wide angle camera is smaller than the module in the V20, resulting in the near flat rear profile of the V30. For the smoothest and sharpest images, the main standard angel camera is supported by Optical Image Stabilization (OIS), Electronic Image Stabilization (EIS) and Hybrid Auto Focus that combines both Laser Detection Auto Focus and Phase Detection Auto Focus.
The QHD+ (2880 x 1440) OLED FullVision display offers faster response time with minimal afterimages when viewing an action-packed movie or playing a game with quick movements. The V30 takes full advantage of this rapid response time and the exceptional graphics delivered by the robust Qualcomm®Snapdragon™ 835 Mobile Platform to support Daydream, Google’s platform for high quality, mobile VR. With Daydream, users can explore new worlds, enjoy personal VR cinema and play games that put them in the center of the action.
Personalized Superior Sound Backed by Hi-Fi Quad DAC
LG has equipped the V30 with a Hi-Fi Quad DAC with audio tuning by sound engineers from world renowned audio brand B&O PLAY – delivering an authentic and superior acoustic experience – as well as a set of earphones by B&O PLAY, also finely tuned for an optimal listening experience. Digital filters adjust the pre- and post-ringing of the impulse response of music with three filters which users can select. Four pre-programmed presets mix and match sound frequencies and decibel scales to produce the quality of audio found in professional earphones.
The V30 is the first global smartphone to support MQA (Master Quality Authenticated) technology that allows for the streaming of high-resolution audio. MQA captures the sound of the original studio master and folds it into a small file to make high-resolution audio easy to stream. The V30’s recording capability is upgraded as well, with a receiver that doubles as a microphone to capture a broader sound spectrum, from gentle chimes to thunderous drums.
Equipped with Google Assistant and Voice Recognition
The Google Assistant on the LG V30 will feature unique capabilities specific to the phone. Saying “Ok Google, take a romantic Cine Video” will activate Cine Video preset to Romantic. Say “Ok Google, take a wide angle selfie” to launch the camera app with the setting on the front-facing camera wide angel mode. The Google Assistant on the V30 takes advantage of advanced signal processing enabling users to use the voice command, “Ok Google” even when loud music is being played. In addition, select LG appliances including a washing machine, dryer, refrigerator, air purifier, oven, air conditioner and robot vacuum are compatible with the Google Assistant when using the V30 and Google Home. Users can say, “Ok Google, talk to LG to wash my clothes” to start a load of laundry.
The convenience of the Second Screen which was introduced in past V series smartphones has evolved into a new Always-on Display (AOD) feature and Floating Bar. When the display is off, the AOD replaces the Second Screen by providing shortcuts to Quick Tools and Music Player without having to turn on the display. The optional semi-transparent Floating Bar can be customized with up to five apps for easy access to the most used applications. When not needed, the Floating Bar can be dragged off to the side so it doesn’t take up any screen space.
Now with four different options, security on the LG V30 is more advanced than ever. With Face Recognition, the V30 can be unlocked instantaneously using the front facing camera and without pressing any buttons even when the phone’s display is off. Voice Recognition uses a combination of the user’s voice and user-defined keywords (optimally three to five syllables) to unlock the V30. The reliable Fingerprint Sensor resides on the rear of the phone for fast, accurate security and Knock Code allows tapping a pattern on the screen to unlock the V30.
Inheriting Legacy of LG Premium Phones, Solid Durability and Safety
The V30 combines solid durability with safety with a slim and light design. One of the design aspects in the V30 that enhances durability and makes for tensile strength is an H-Beam structure, a construction technique found in modern buildings that integrate the edge with a metal frame. The phone also features Gorilla® Glass 5, Corning’s most advanced tempered glass, on both the front and rear. The V30 meets U.S. Department of Defense requirements for durability, having passed 14 categories of the MIL-STD 810G Transit Drop Test making it compliant for military operations.
LG applied a heat pipe and a cooling pad in the V30 to dissipate heat quickly. The V30 can be used in any situation without worry thanks to its IP68 water and dust resistance. The phone is perfectly sealed from dust and can be immersed in up to 1.5 meters of water for as long as 30 minutes without impacting the function. With Quick Charge 3.0, the V30 charges from empty to 50 percent in around 30 minutes. The V30 also offers wireless charging for the ultimate in convenience.
“The V series has always been demonstrating new practical mobile technologies that contribute to high quality content creation and the V30 has not lost sight of its roots,” said Juno Cho, president of LG Electronics Mobile Communications Company. “With its F1.6 Crystal Clear Lens Camera and Cine Video mode, the LG V30 is designed to help create professional-looking content without professional-level complexity.”
Customers of LG V30 will receive USD 100 worth of in-game purchases when downloading and installing the popular game Beat Fever by WRKSHP. The games take full advantage of the phone’s immersive OLED FullVision display and high-quality audio capability.
The V30 will become available to consumers in South Korea starting on September 21 and will be followed by key markets in North America, Asia, Europe, Africa and the Middle East. The V30 with 64GB ROM will come in four beautiful elegant hues: Aurora Black, Cloud Silver, Moroccan Blue and Lavender Violet 2 while the LG V30+ with 128GB of storage will be available in limited markets.
Visitors to IFA 2017 are encouraged to stop by LG’s booth in Hall 18 of Messe Berlin to see the exciting LG V30 for themselves.
Chipset: Qualcomm® Snapdragon™ 835 Mobile Platform