Australians are Scoring Ultra-large TVs ahead of Footy Finals
Key Takeaways
Here are clear takeaways from the notes about ultra-large TVs and Footy Finals:
– Footy finals drive big TV purchases in Australia, with a notable spike in sales and a strong push toward ultra-large sizes (75 inches and above).
– 2026 trend: Australians are not only buying bigger TVs but increasingly opting for ultra-large (98 inches to 115 inches).
– Size growth: 98-inch and above category value is up over 45% year over year; this is the fastest-growing TV size segment for Samsung in Australia.
– Market positioning: Australia is among the world leaders in large-screen adoption (fourth globally for 75-inch+ Samsung TV sales; top in the Southern Hemisphere).
– Product range and price points: Samsung offers a broad ultra-large lineup across multiple ranges (Micro RGB, The Frame, Neo QLED, Mini LED) with sizes from 98″ to 115″. Current market averages show a 98″ TV around $5,000, with examples like the U9000H at $3,799 and the 115″ R95F at $41,999.
– Accessibility and evolution: The ultra-large market has matured since 2019, with more models at varied price points and improved features (glare-free options, matte/anti-reflective coatings, and smart features).
– Benefits highlighted: Big screen immersion for sports, stadium-like experience, and premium home aesthetics (e.g., The Frame’s Art Mode for wall-appearance when not in use).
– Key features to watch for in ultra-large TVs:
– Large-screen-optimized processing (AI upscaling, noise reduction, sharpness, black enhancements).
– Certified glare-free or glare-reducing coatings to mitigate reflections.
– Wall presence considerations (design options like The Frame can transform into art).
– Support and ecosystem: Ultra-large TVs come with extensive support including 7 years of Tizen upgrades, Gaming Hub with Xbox Game Pass, and Samsung TV Plus with 200+ channels.
– Brand confidence: Samsung is positioned as Australia’s most loved TV brand for seven consecutive years in Finder Customer Satisfaction awards.
– Purchasing guidance for consumers: Focus on:
– Processing power for large screens (image quality at scale)
– Glare management (not just “glare-free” but certified glare reduction)
– Aesthetic and wall integration (art mode options)
– Long-term software and entertainment support (updates, gaming services, streaming options)
If you’d like, I can convert these into a one-page executive takeaway memo or tailor a short briefing for a presentation, including a simple decision checklist for choosing an ultra-large TV.
Summary of Australians are Scoring Ultra-large TVs ahead of Footy Finals
Footy finals season is once again one of the biggest catalysts for a new TV purchase amongst Australians with Samsung’s internal sales data showing TV sales spiked by 20% in the lead-up to last year’s back-to-back AFL and NRL finals weekend[1]. Large screens (75 inches and above) grew by 27%[2], reinforcing Australians’ love of gathering around their TV with friends and family to watch big sporting moments across the nation.
According to Simon Howe, Director – Audio Visual, Samsung Australia, Australians are on track to match last years’ sell out in 2026, with one key change: Australians aren’t just buying bigger TVs for the big game, they’re going ultra-large.
“Samsung’s 98 inch and above TV category has grown in value by over 45% year on year[3], making it our fastest-growing TV size segment and cementing the ultra-large screen as the new centrepiece of the Australian lounge room,” said Mr Howe. “Footy finals is now a catalyst for Australians to get that big TV they’ve been craving because it helps bring stadium-like immersion to our homes.”
Beyond the viewing experience itself, Mr Howe attributes the prevalence of ultra-large screen purchases to increased accessibility in recent years, in both range and price. In 2025, Samsung offered four 98 inch or bigger TVs across its Neo QLED and QLED ranges. Today, Samsung’s line-up features eight ultra-large TVs, spanning Samsung’s premium Micro RGB, The Frame Art TV, Neo QLED, and Mini LED ranges, with displays available in 98 inches to 115 inches.
Further, Samsung insights show that the current market average selling price for a 98 inch TV is approximately $5,000, with Samsung offering the 98-inch Crystal UHD U9000H for $3,799 and the premium 115-inch Micro RGB R95F at $41,999.
“Today’s ultra-large screen market is very different to 2019 when Samsung’s first 98-inch 8K TV launched at $99,999,” said Mr Howe. “Samsung offers a wide range of ultra-large TVs at various price points to ensure there is an option to suit every Australian lifestyle. From Glare-Free options, to Art TV options, every Samsung ultra-large screen is made for Australians, designed to deliver amazing picture and audio quality, a premium design, and Vision AI Companion smart features that consumers expect from the global number one TV brand for 20 years[4],” said Mr Howe.
Samsung insights also show that Australians’ appetite for big screens has secured our nation’s position as one of the world’s leading markets for large-screen TVs. Australia currently ranks fourth globally for the proportion of 75-inch-plus Samsung TV sales, putting us at number one in the Southern Hemisphere[5].
With more ultra-large options on the market than ever, Mr Howe warns that not all big screens are created equal. Ahead of finals weekend, here’s what he says Australians should keep an eye out for:
- Processing power built for big screens. “Detail can get lost when content is simply stretched across a larger screen. Ensure the TV you’re looking at has big-screen specific technology like Samsung’s Supersize Picture Enhancer[6]. This feature uses AI to upscale content, focusing on noise reduction, tailored sharpness and black enhancement, helping to ensure picture quality is maintained at scale.”
- Certified Glare-Free. “Big screens can mean big reflections in bright Australian homes, and anti-reflection does not mean ‘glare-free’. Samsung’s Glare-Free coating[7] is certified to help minimise on-screen distractions[8], so nobody misses the winning try or the final siren due to a stray reflection.”
- A screen that earns its place on the wall. “A big TV can mean a big black box when it’s switched off. Samsung’s ultra-large range includes the 98-inch The Frame TV which can transform into a work of art via Art Mode and The Art Store[9] before and after the final whistle.”
Samsung’s range of ultra-large TVs are supported by 7 years of Tizen upgrades, and endless entertainment options including Gaming Hub with Xbox Game Pass[10] and 200+ subscription free channels via Samsung TV Plus[11]. Voted Australia’s Most Loved TV brand for seven consecutive years in the Finder Customer Satisfaction awards, Australians can shop with confidence this Footy Finals weekend.
For more information on Samsung’s range of ultra-large TVs, visit https://www.samsung.com/au/tvs/
[1] Samsung internal sales data as at 28 Sept 2026.
[2] Samsung internal sales data as at 28 Sept 2026.
[3] Samsung internal sales data 2026 – year to date in 98 inch and larger category as at 28 Sept 2026.
[4] Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.
[5] Samsung internal sales data as at 22 April 2026.
[6] Picture quality may vary depending on the quality and resolution of source content and viewing conditions.
[7] Available on select Samsung ultra-large TVs only.
[8] Based on Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 certification for compatible Samsung TV models validated by UL LLC. (UL Solutions).
[9] Stream complimentary curated art or additional artworks available via subscription. Internet connection required.
[10] A controller may be required depending on the specific game being played on the Gaming Hub. Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account. Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.
[11] Ad-supported streaming service with content subject to change without notice. Available for free on Samsung Smart TVs since 2016.
from Samsung Newsroom Australia https://ift.tt/DjfKHCZ
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