Key Takeaways

Here are clear takeaways from the Samsung Newsroom Australia notes on the 2026 OLED TV launch.

Executive summary
– Samsung Australia is expanding its OLED lineup with three series (S95H, S90H, S85H) offering more sizes, brighter panels, smarter features, and new design options, with the S95H being the world’s first OLED TV to include Samsung Art Store. Availability starts today.

Product lineup and key differentiators
– OLED TV series:
– S95H: 83″, 77″, 65″, 55″ with FloatLayer Design and Samsung Art Store integration (first OLED Art Store TV).
– S90H: 83″, 77″, 65″, 55″, 42″, 48″ with Glare-Free technology extended to OLED, and high 165 Hz VRR.
– S85H: 83″, 77″, 65″, 55″, 48″ with Contour Design (35 mm thin, wave-like silhouette).
– Design options (new for 2026):
– FloatLayer (S95H) for a wall-flush, floating look with refined metal back bezel.
– Laser-Slim Design (S90H) – ultra-thin profile.
– Contour Design (S85H) – sleek, flowing silhouette.
– Display and image quality:
– Real Black performance and PANTONE Validated color on S95H/S90H.
– Glare-Free (extended to S90H) to reduce reflections in bright rooms.
– Wide size options to fit different Australian living spaces.

Entertainment, software, and AI
– Vision AI Companion: AI-driven, natural-language interactions for personalised recommendations and content discovery.
– Processors and AI:
– S95H/S90H powered by NQ4 AI Gen3 (128 AI neural networks); real-time picture/sound optimization.
– 4K AI Upscaling, Colour Booster Pro, Real Depth Enhancer, AI Motion Enhancer Pro, OLED HDR Pro / OLED HDR+.
– AI Soccer Mode Pro for sports viewing; AI Sound Controller for dialogue/ambient sound separation.
– Gaming and performance:
– Motion Xcelerator 165 Hz; NVIDIA G-SYNC and AMD FreeSync Premium Pro support.
– AI Gaming Optimiser analyzes gameplay in real time to auto-apply optimal settings.
– Sound and immersion:
– Q-Symphony, Active Voice Amplifier Pro, Object Tracking Sound for directional audio.
– Built-in entertainment and ecosystem:
– Samsung TV Plus (130+ free live channels), Gaming Hub (cloud gaming), Samsung Daily+, SmartThings integration.
– Google Photos ambient background option; Generative Wallpaper as an ambient option.
– Built-in voice assistants (Bixby and Alexa) and Samsung Knox security.
– Platform support and longevity:
– Up to seven years of One UI Tizen OS upgrades.
– 2026 models designed to evolve with ongoing features and services.

Availability and pricing
– Availability: Rolling out from today (March 17, 2026).
– Pricing (illustrative RRP in AUD; dealer-discretion pricing noted):
– S95H: 83″ $9,999; 77″ $7,999; 65″ $5,299; 55″ $3,999.
– S90H: 83″ $7,499; 77″ $5,499; 65″ $3,999; 55″ $2,999; 48″ $2,399; 42″ $1,999.
– S85H: 83″ $6,499; 77″ $4,499; 65″ $3,299; 55″ $2,499; 48″ $1,999.
– Notes:
– Art Store access requires internet; complimentary art streams and subscription options available.
– Wireless One Connect Box sold separately; setup and range caveats apply.
– Availability of some features may vary by region/content and privacy settings.
– Prices are dealer-discretion; check final MSRP at point of sale.

Operational implications and considerations
– Market positioning:
– Strong emphasis on premium OLED picture quality, premium design aesthetics, and the Art Store as a differentiator in the Australian market.
– Competitive edge for bright-room viewing due to Glare-Free certification on S90H and S95H.
– Consumer benefits to highlight:
– A single premium TV that blends art, design, and advanced AI features with strong gaming capabilities.
– Long-term value through seven years of OS upgrades and a broad entertainment ecosystem.
– Channel and sales:
– Prepare updated marketing collateral highlighting Art Store, design options, Glare-Free, and AI features.
– Ensure retailer readiness for new SKUs, including stock of Wireless One Connect Box where applicable.
– Train sales teams to explain AI features (Vision AI Companion, AI Soccer Mode Pro, AI Gaming Optimiser) and to manage expectations around region-specific availability.
– Technical and service considerations:
– Some features require internet access and account sign-ins (Google Photos, Bixby/Alexa integrations, etc.).
– Confirm compatibility and availability of NVIDIA/AMD features for customer setups (PC/console environments).
– Emphasize Samsung Knox security for peace of mind.

Recommended next steps
– Marketing/comms:
– Publish buyer guides and quick specs by model, focusing on design, Art Store, Glare-Free, and AI features.
– Activate pre-order or handraiser campaigns with emphasis on Art Store access and wall-flush S95H design.
– Sales/retail:
– Align on MAP pricing and stock allocation for launch period.
– Create in-store demos demonstrating Art Store, Vision AI Companion, and AI Soccer Mode.
– Product/ops:
– Confirm availability timelines for each size and region-specific feature.
– Prepare training materials on setup requirements (Internet, One Connect Box, apps).
– Legal/compliance:
– Include all footnotes in consumer-facing materials to ensure accurate representation of guarantees, availability, and regional limitations.

If you’d like, I can convert these into a concise one-page briefing for executives, or tailor a vendor/retailer-facing summary with the exact wording you prefer.

Summary of Samsung Brings the World’s First OLED TV Series with Art Store to Australia

Samsung’s OLED S95H features a FloatLayer Design and Samsung Art Store, bringing new levels of display sophistication to Australian living spaces. Image simulated for illustrative purposes. Cables not shown.

Samsung Australia has today unveiled its most expansive range of OLED TVs yet, bringing three series of Samsung OLED TVs – S95H, S90H, and S85H – in more sizes with brighter panels, more intelligent features, and expanded Glare-Free displays. Optimised for Australian homes and nurturing Australians’ insatiable appetite for Samsung Art TVs; Samsung’s 2026 OLED S95H comes down under as the world’s first OLED TV with access to over 5,000 pieces of the world’s best art via Samsung Art Store[1].

Elevated to bring flagship OLED performance to more Australians, Samsung’s OLED S90H joins the OLED S95H in featuring certified Glare-Free technology[2] and ultra-fast 165Hz variable refresh rate, helping deliver smoother gaming and improved viewing in bright spaces[3].

Ushering in a new era of personalised intelligent entertainment experiences, Samsung’s OLED S95H, S90H, and S85H TVs are each optimised with Samsung’s Vision AI Companion[4], a conversational AI experience designed specifically for the TV screen, enabling Australians to interact naturally with their TV while unlocking personalised recommendations and enhanced entertainment experiences.

“In 2026, Samsung has diversified the design of its OLED TV range while bringing more of our flagship innovations across the line-up and expanding size options. As a result, we have made premium OLED performance accessible to more Australians while ensuring these is a size, Glare-Free option,[5] and design suited to virtually every space in the home,” said Simon Howe, Director of AV, Samsung Australia.

“Until now, Australians who love the realistic picture quality and Glare-Free technology [6]of the Samsung OLED S95 Series have had to choose between performance and lifestyle benefits like access to Samsung Art Store or a wall-flush, framed design. This year, Samsung has brought these experiences together in the OLED S95H series, combining breathtaking OLED picture quality, powerful AI processing and thoughtful design innovations. Now Australians can further personalise their OLED TV experiences, whether they’re watching movies, gaming with friends, or displaying their favourite art.”

Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis. Image simulated for illustrative purposes. Cables not shown.

An OLED TV for every Australian – Glare-Free technology expanded to OLED S90H

In 2026, Samsung has expanded its OLED size lineup by adding more size options, giving Australians more flexibility when choosing the right screen for their home. The S95H series is available in 55″, 65″, 77″ and 83″ sizes, while the S90H series is offered in 42″, 48″, 55″, 65″, 77″ and 83″. The S85H lineup expands to 48″, 55″, 65″, 77″ and 83″.

Both the OLED S95H and S90H feature deep blacks with certified Real Black performance[7] and PANTONE Validated® life-like colour[8], ensuring deep blacks and accurate colour reproduction for authentic and immersive viewing experiences. With Samsung Glare-Free sales doubling in 2025[9], Samsung has extended its certified Glare-Free technology[10] to the OLED S90H to enable the TV to benefit from diffused light, reducing reflections, stunning contrast and keeping every scene looking rich, vibrant, and true to life, even in bright rooms.

Samsung’s OLED S95H features a FloatLayer Design and Samsung Art Store. Image simulated for illustrative purposes. Cables not shown.

Distinctive Designs for Every Living Space

New to 2026, Samsung has introduced three unique design approaches across its OLED series, enabling Australians to choose an OLED TV that best matches their personal style.

As the first OLED Art Store[11] TV, the OLED S95H features a FloatLayer Design which allows the TV to mount flush against the wall, creating a clean look that appears to float effortlessly in place. Its refined metal back-plated bezel is designed to beautifully elevate any interior, while being ready to support a Wireless One Connect Box that can deliver an optional streamlined, clutter‑free setup with an operational range of 4K transmission of 165Hz within up to a 10m range[12].

The Samsung OLED S90H’s Laser-Slim Design is comparatively discreet, with an ultra-thin profile making the TV look beautiful from every angle. Further, the OLED S85H features a Contour Design that makes the TV’s 35mm thin body look sleek from top to bottom. Its smooth flowing silhouette is reminiscent of a wave, and makes an elegant addition to any home.

Samsung OLED S95H is the first Samsung OLED TV to feature Samsung Art Store. Image simulated for illustrative purposes. Cables now shown.

New Entertainment Companion Experiences

The 2026 OLED TV range are powered by Samsung’s most advanced AI-driven processors, bringing Vision AI Companion[13] to Australian living rooms for the first time. Designed specifically for shared TV experiences, Vision AI Companion[14] enables users to interact with their TV through natural conversations, from discovering new content to receiving personalised recommendations and helpful suggestions.

This year, the OLED S95H and S90H are powered by the NQ4 AI Gen3 Processor, which uses 128 AI neural networks to analyse content scene-by-scene and intelligently optimise picture and sound in real time. Such AI-powered picture technologies help deliver a consistently premium viewing experience across all content sources. 4K AI Upscaling[15] intelligently reconstructs lower-resolution content to approach 4K quality, while Colour Booster Pro uses AI to analyse each scene and enhance colour expression for richer, more dynamic images[16]. Real Depth Enhancer[17] improves the perception of depth by adjusting contrast in foreground objects, creating a more lifelike viewing experience.

Motion clarity is also enhanced through AI Motion Enhancer Pro[18], which helps reduce blur and improve smoothness during fast-moving scenes such as sports broadcasts. Meanwhile, OLED HDR Pro and OLED HDR+[19] features enhance contrast and brightness to reveal greater detail in both highlights and shadows on the OLED S95H and S90H respectively.

New in 2026, AI Soccer Mode Pro[20] automatically detects live matches and optimises picture and sound for sports viewing. Player detail is sharpened while stadium ambience and commentary are balanced to create a more immersive match experience.

Complementing this is AI Sound Controller[21], which gives viewers greater control over how they hear content. The feature analyses audio in real time and separates dialogue from background effects, allowing users to adjust voice clarity or ambient sound independently to suit what they’re watching.

Built for next-generation gaming

Samsung’s 2026 OLED TVs are also engineered to deliver an ultra-responsive gaming experience.

Both the S95H and S90H support Motion Xcelerator 165Hz, enabling smoother gameplay with reduced motion blur during fast-paced action. With compatibility support for NVIDIA G-SYNC and AMD FreeSync Premium Pro, gamers can enjoy tear-free visuals and low-latency performance for more responsive gameplay[22].

Samsung’s AI Gaming Optimiser[23] further enhances the experience by analysing gameplay in real time to detect the genre being played and automatically applying the best settings. This allows players to enjoy optimised visuals and smoother motion without navigating complex menus.

Pictured: Samsung’s OLED S90H. Image simulated for illustrative purposes. Cables not shown.

Immersive sound for a complete experience

Samsung’s OLED TVs are designed to deliver surround sound in addition to life-like visuals to create a fully immersive home cinema experience. With the integration of Q-Symphony technology[24], the OLED S95H, OLED S90H and OLED S85H models utilise Active Voice Amplifier Pro[25] to enhance voice clarity by analysing ambient noise and background sounds within the content. Object Tracking Sound[26] enables the TV utilises strategically positioned speakers to track motion on screen, creating a multi-directional audio experience and helping Australians feel like they are in the heart of the action.

Up to 7 Years of One UI Tizen OS Support delivering Endless Entertainment and Value

Samsung continues to expand the capabilities of its TVs through One UI Tizen OS[27], which supports up to seven years of platform upgrades, giving Australians confidence that their Samsung OLED TV will continue to evolve with new features and services over time.

Each Samsung OLED 2026 TV comes with a wide range of built-in entertainment and lifestyle experiences designed to make the TV the centre of the connected home. Through Samsung TV Plus[28], Australians can access more than 130 free live channels alongside a growing library of on-demand content spanning news, sport and entertainment. Samsung Gaming Hub[29] also provides streamlined access to cloud gaming services, allowing Australian gamers to jump straight into gameplay without the need for a console.

Beyond entertainment, Samsung Daily+ helps bring together apps and services that support everyday activities, while SmartThings integration allows users to monitor and control compatible smart home devices directly from the TV.

New to 2026, Google Photos will also be introduced, enabling Australians to display curated memories and personal photo collections as an ambient background on their TV[30]. This means OLED S95H users can select their own treasured image, choose from a world-class artwork from Samsung Art Store or use Generative Wallpaper[31] to create a bespoke image when the TV is not being watched.

Built-in support for Bixby and Amazon Alexa further enhances convenience, allowing users to search for content, control smart home devices and manage their entertainment through natural voice commands[32]. All the while, Samsung TVs are protected by Samsung Knox[33] security, providing additional peace of mind for OLED owners.

Availability

Samsung’s 2026 OLED TV range, including the S95H, S90H and S85H will commence rolling out from today. To find out more information or to stay up to date with Samsung’s 2026 AV range, register your interest here: https://www.samsung.com/au/handraiserces/

Price Guide

Please note, pricing is set at dealer discretion.

[1] Stream complimentary curated art or additional artworks available via subscription. Internet connection required.

[2] The S95H and S90H have been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number:  V166045 – Exp. 31/12/2026

[3] Compared to OLED S90F.

[4] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection.

Available on features on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs..

[5] The S95H, S90H and S85H Samsung OLED televisions have been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number:  V166045 – Exp. 31/12/2026

[6] The S95H, S90H and S85H Samsung OLED televisions have been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number:  V166045 – Exp. 31/12/2026

[7] VDE Testing and Certification Institute evaluated the S95H and S90H for Real Black performance (Black level ≤ 0.005cd/m²; Greyscale discrimination (@500 Lx ambient; Gloss Unit ≤ 15GU). Test Report 332597-TL6-1, valid until 04/03/2027

[8] The S95H and S90H meet the requirements of PANTONE® Validated: Certificate dated 20/02/2026. Picture quality may vary depending on quality and resolution of source content and viewing conditions.

[9] Based on internal sales data.

[10] The S95H, S90H and S85H Samsung OLED televisions have been independently verified as Glare Free (Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number:  V166045 – Exp. 31/12/2026

[11] Stream complimentary curated art or additional artworks available via subscription. Internet connection required.

[12] Wireless One Connect Box purchased separately. TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect Box may not function if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect Box may not work properly if placed inside a closed metal cabinet.

[13] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection. Available on features on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.

[14] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection.

Available on features on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs, or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.

[15] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[16] Compared to 2025 Samsung Smart TV.

[17] Picture quality will vary depending on quality and resolution of source content.

[18] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection, Game Mode and Filmmaker Mode.

[19] Compared to OLED HDR+. Separate subscriptions required for certain streaming and gaming services. Terms apply. The range of HDR luminance is based on internal testing standards and subject to change according to viewing conditions or specifications. Viewing experience may vary according to types of content and format.

[20] S95H and S90H feature AI Soccer Mode Pro. S85H features AI Soccer Mode. AI technology designed to detect and optimise soccer content only. Availability and performance will vary according to several factors including source content and application in use

[21] Availability and performance will vary according to several factors including source content and application in use. Not all accents, dialects and expressions may be recognised by voice command.

[22] AMD FreeSync requires a compatible gaming PC with a FreeSync-compatible AMD graphics card or APU. NVIDIA® G-SYNC® Compatible requires a-G-SYNC compatible NVIDIA graphics card or a FreeSync-compatible AMD graphics card or APU and requires enabling VRR settings in both the TV and GPU driver settings. Viewing experience may vary according to types of content and graphics processing unit, as well as network connection speeds and ping levels when gaming on the cloud.

[23] Feature availability varies according to console and PC games. Experience and performance may vary according to several factors including type of content, graphics processing unit, network connection speed and format.

[24] Check for Q-Symphony compatibility on soundbar product specifications. Soundbar sold separately.

[25] Performance may vary depending on installation environment and surroundings.

[26] The quality of sound effects may vary depending on the source content, installation and environmental characteristics. OLED S95H and OLED S90H feature Object Tracking Sound. OLED S85H features Object Tracking Sound Lite.

[27] Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. Kayo & BINGE not available for use in Very Remote regions of Australia. Tizen OS upgrades will be provided for 7 years, starting from release year 2025.

[28] Ad-supported streaming service with content subject to change without notice.

[29] A controller may be required depending on the specific game being played on the Gaming Hub. Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account. Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[30] Requires user log in to Google Photos on the device. Options to hide memories and enhance content filter provided. Feature availability may vary by region and models. Google Photos is a trademark of Google LLC.

[31] The number of attempts allowed per day may be limited.

[32] Voice assistant services are subject to change and may be suspended or ceased without notice. Not all languages, accents, dialects and expressions are recognised. Supported languages may differ between Bixby and Alexa. Amazon, Alexa and all related logos are trademarks of Amazon.com, Inc. or its affiliates. Connected devices must be WiFi enabled and compatible with Bixby or Alexa. Internet connection and Samsung account required. Data usage and subscription fees may apply.

[33] Samsung Knox Security applies to Samsung TVs powered by Tizen®, launched since 2015. Latest software update is required.

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Key Takeaways

Here are clear takeaways from the Samsung Newsroom Australia notes on Samsung’s 20-year No.1 TV leadership.

Key facts
– Samsung has been the world’s No.1 TV brand for 20 consecutive years (since 2006).
– 2025 global TV market share: 29.1% (per Omdia).
– Premium segments: >$2,500 share 54.3%; >$1,500 share 52.2%.

Leadership implications
– Samsung’s leadership is driven by a consistent emphasis on premium display tech (Neo QLED, OLED, Micro LED) and form-factor innovations (The Serif, The Frame).
– The brand is positioned as a trusted, long-term choice for consumers, not just a one-off purchase.

Innovation milestones (20-year timeline to inform product and marketing planning)
– 2009: LED TVs transition.
– 2011: Smart TVs transform into connected platforms.
– 2015: The Serif design-led TV enters living spaces.
– 2017: The Frame (Art TV) + QLED establish premium picture and design benchmarks.
– 2018: 8K TVs introduced (high pixel density; note: native 8K content is limited; upscaled 8K variance exists).
– 2020: Micro LED pushes self-emissive display quality at ultra-large scales.

Current and near-term product strategy
– Portfolio expansion in premium and next-generation displays:
– Micro RGB models continuing to be developed.
– OLED and Neo QLED lineups strengthened.
– Mini LED expansion across more sizes and price tiers.
– AI-powered TVs to optimize picture, sound, and personalization in real time.

– Market positioning for partners and customers:
– Maintain leadership narrative in premium, ultra-large, and next-gen displays.
– Leverage ongoing innovations to justify premium pricing and larger-screen experiences.

Content and ecosystem note
– 8K content availability remains limited; understand that real 8K resolution is 7,680 x 4,320, with upscaled content varying in quality.

Actionable takeaways and next steps
– Marketing/comms: Highlight 20-year leadership and proven consumer trust; emphasize premium tech milestones (Neo QLED, Micro LED, AI features).
– Product planning: Align roadmap with Micro RGB, Mini LED expansion, and AI features; plan inventory to support continued premium demand and larger screen sizes.
– Partnerships/alliances: Explore content and ecosystem partnerships to bolster 8K and premium content alignment where feasible.
– Sales enablement: Equip sales teams with data on premium shares (54.3% >$2,500; 52.2% >$1,500) to support pricing and SKU strategy.
– Risk management: Monitor availability of native 8K content and adjust marketing claims accordingly; ensure supply chain readiness for Micro LED and Micro RGB/products.
– Internal notes: Consider updating internal briefs and external comms to reflect the 20-year leadership milestone, along with the latest display innovations.

Source: Samsung Newsroom Australia, March 9, 2026 (summary of press release and related assets).

Summary of Samsung Electronics Marks 20 Consecutive Years as the World’s No.1 TV Brand

Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis. Image simulated for illustrative purposes. Cables not shown.

Samsung Electronics Co., Ltd. today announced that it ranks as the world’s No.1 TV brand for the 20th consecutive year — marking two decades as the global leader in the television industry.

Samsung had held the top position in the global TV market since 2006, and, according to market research firm Omdia, the company recorded a 29.1% share of the global TV market in 2025. This achievement reinforces Samsung’s leadership across premium, ultra-large and next-generation display technologies.

Samsung led the premium segment priced over $2,500 with a 54.3% market share, driven by Neo QLED, OLED, and lifestyle TVs. It also maintained its lead in the segment over $1,500, holding a 52.2% market share.

“When consumers choose a TV, they’re choosing a brand they can trust for years to come,” said SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics. “Our 20-year leadership in the global TV market reflects that trust — built on decades of engineering excellence and premium innovation.”

20 Years of Industry-Defining Innovation

Since first reaching the No.1 position in 2006 with its design-led Bordeaux TV, Samsung has consistently innovated to reshape the television industry:

• 2009: The company accelerated the global transition to LED TVs.
• 2011: The introduction of Smart TVs further transformed televisions into connected entertainment platforms, expanding their role beyond traditional viewing.
• 2015: The Serif reimagined how TVs integrate into living spaces by introducing a design-focused TV that positioned the screen as a statement piece within the home.
• 2017: The company launched The Frame, pioneering the Art TV category by transforming the television into a customisable digital art canvas.
• 2017: In premium picture quality, Samsung continued to set industry benchmarks with the introduction of QLED TVs powered by quantum dot technology.
• 2018: 8K TVs delivered approx r 33 million pixels[1] — four times the resolution of 4K.
• 2020: Samsung introduced MICRO LED technology, advancing self-emissive display innovation and setting new standards for brightness, contrast and colour accuracy in ultra-large screens.

Through continuous advancements in picture quality, smart functionality and display innovation, Samsung has played a defining role in establishing today’s premium TV standards.

Strengthening Leadership in Premium and Next-Generation TVs

Building on its legacy of innovation, Samsung continues to evolve its premium TV portfolio with expanded Micro RGB models, advancing its next-generation display technologies and reinforcing leadership in high-performance screens. The company also continues to enhance its OLED and Neo QLED lineups, delivering premium picture quality, ultra-large screen options and differentiated display performance.

Samsung is expanding its Mini LED offerings as well, bringing enhanced brightness, contrast and precision control to a wider range of screen sizes and price tiers to extend advanced display performance across its lineup. At the same time, continued investment in AI-powered TVs integrates advanced processors and intelligent features that optimise picture, sound and personalisation in real time.

With two decades of proven global leadership, Samsung remains one of the most consistently recognised and trusted TV brands worldwide, offering industry-leading technology across multiple price tiers, screen sizes and display innovations.

[1] Native 8K content availability is very limited. Picture quality of upscaled content will vary. Real 8K Resolution is defined as having 7,680 x 4,320  pixels, 4K Resolution is 3,840 x 2,160

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Key Takeaways

Here are clear takeaways from the notes, distilled for action and awareness.

Key takeaways
– Ambient AI vision: Samsung aims to unify intelligence across its ecosystem, making devices act as proactive AI hubs that understand context and routines with minimal user effort.
– AI companions across products:
– Televisions with Vision AI automatically optimize picture/sound by analyzing content, preferences, and environment.
– Home appliances will operate as AI companions, automating routines and reducing mental load.
– Galaxy S Series will move from app-centered to agent-centered experiences, enabling multi-modal, proactive task management.
– Privacy and security as default: Privacy is a foundational design principle, not a toggle. Data protection is hardware-backed (Knox) and AI personalization happens largely on-device to protect user context.
– Transparency and control: Users should have clear insight into what’s protected and how to stay in control as AI becomes more integrated.
– New privacy standard: A new layer of privacy will be introduced for mobile devices, combining hardware and software to shield against shoulder surfing, with configurable visibility settings.
– Innovation for diverse lifestyles: Features will enhance creativity (camera/editing) and simplify daily life across work, home, and play.
– Roadmap cues: Galaxy S Series launch is imminent; the new privacy layer has been in development for over five years and will roll out with new mobile innovations.

Implications for strategy and execution
– UX/Product design: Shift toward agent-centered experiences and context-aware automation; reduce steps required to accomplish tasks; ensure seamless cross-device interactions.
– Security/posture: Maintain hardware-backed protection as a core selling point; emphasize on-device personalization and user-visible privacy controls.
– Communications/branding: Market as privacy-first, trustworthy AI that eases daily life; highlight “default privacy” and Knox as differentiators.
– Privacy features rollout: Prepare phased release plans and localization; ensure settings are understandable and accessible.
– Cross-device ecosystem: Align TV, appliances, and mobile experiences so AI capabilities feel cohesive and non-intrusive.

Risks and considerations
– Privacy trust: Even with on-device processing, users may have concerns—transparency and control must be obvious and easy to use.
– Privacy layer adoption: Clarify scope, settings, and impact to avoid confusion; ensure accessibility in multiple markets.
– Real-world variability: AI optimization (e.g., TV Vision AI) depends on content quality and environment; communicate practical expectations.

Immediate next steps / actions
– Align product and marketing teams on the “ambient AI” narrative and key differentiators (privacy-by-design, Knox security, on-device personalization).
– Prepare internal briefing on the new privacy layer: features, settings, and anticipated rollout timeline.
– Coordinate cross-device UX roadmaps to ensure agent-centered experiences feel seamless from phone to TV to appliances.
– Plan customer-facing materials that explain how data is protected, what’s on-device, and how users can control their data.
– Schedule a follow-up to confirm launch dates and select markets for the Galaxy S Series reveal and privacy-layer rollout.

If you want, I can format this as a one-page executive brief or tailor it for specific stakeholders (product, marketing, security, or C-suite).

Summary of Welcome to the Next Era of Intelligent Devices

New technologies often arrive with great fanfare, but the innovations that truly redefine our lives are those that eventually fade seamlessly into the background. We have reached a point in civilisation where the real test of technology is no longer whether we can explain how it works, but whether it works so easily, reliably, and intuitively that it requires no conscious effort from us at all.

At CES 2026, we shared a vision to unify intelligence across our entire ecosystem. We are committed to integrating AI into our new mobile devices and 4K and higher resolution TVs, alongside of our home appliance line-up globally[1]. Importantly, these are meant to function not just as “smart” gadgets, but also companions designed to understand context and routines, meeting people exactly where they are and quietly enabling what matters most to their unique lifestyles.

AI Companions That Anticipate

For decades, the burden has been on the user to learn how to navigate technology. But today, our latest devices are better able to understand user habits and preferences than ever before, addressing their needs and navigating our world at the same time. Soon, we will no longer ask “How does this feature work?”, as we will already live in a reality where your devices will more easily anticipate what you need.

Our latest TVs, for instance, have evolved. Equipped with Vision AI, these devices analyse content, user preferences, and the viewing environment in real-time, automatically optimising picture and sound to deliver the best possible experience, without needing any manual adjustments.[2]

Similarly, our home appliances are transitioning from tools to true AI companions. By mastering automated routines, they reduce the mental load of household chores while holistically managing the unique aspects of routines around the home.

The next stage of this evolution will be reflected in our upcoming Galaxy S Series line-up. Since launching our first AI enabled smartphone phone in 2024, we have led a paradigm shift from touch-based to multi-modal interactions, and we now aim to drive progress from app-centred usage to agent-centred experiences which reduces the number of steps needed to get things done, allowing intelligence to support tasks more naturally. We are at the cusp of the next phase: mobile devices that will no longer just be portals to information; they will be central AI hubs that proactively manage the complexities of daily life with unprecedented personalisation and ease.

Privacy and Security as a Foundation

This vision that we have of ambient technology cannot work without absolute trust. As AI becomes more personal, contextual, and deeply embedded in everyday routines, protecting privacy is no longer optional. If a user is concerned about the integrity and safety of their data, technology ends up becoming a source of stress rather than peace. To that end, we are building an ecosystem where privacy is not a setting you have to search for, but the default state.

Our ambition is for AI to feel as trustworthy as it is powerful. We want our users to have total confidence that their data, choices, and boundaries are respected, even as their experiences become more intelligent and connected. This is why Samsung Knox remains the bedrock of our security ecosystem, delivering multi-layered, hardware-backed protection that can help provide additional safeguards from your phone to your compatible refrigerator.

AI personalisation happens directly on the device wherever possible, keeping personal context local so intelligent experiences do not come at the expense of privacy. And because trust requires more than strong safeguards behind the scenes, we aim to make that protection visible and easy to understand, giving users clear insight into what’s protected and the confidence to stay in control as AI becomes a natural part of daily life.

In addition to these comprehensive safeguards, we will soon introduce a new standard for privacy with our latest mobile innovations. After more than five years of development and rigorous testing, this new layer of privacy brings together hardware and software to shield your phone from shoulder surfing wherever you go. With multiple settings for adjusting visibility, users can customise the level of privacy protection according to their needs and preferences.

 Innovation for Every Lifestyle

Our commitment remains focused on developing purposeful and innovative solutions that can be tailored to meet the needs of varied lifestyles. Looking ahead, consumers can soon experience technology and features that do more than just simplify tasks; they will effortlessly level up creativity with advanced camera and editing capabilities, and securely make life easier across how we live, work, and play.

This month, we are not just launching a new Galaxy S Series; we are welcoming a new era of intelligence that is as powerful as it is easy and effortless. We invite you to stay tuned for the reveal of what is to come.

[1] Samsung’s vision as at 5 January 2026, announced at The First Look Exhibition, The Wynn, Las Vegas

[2] Available on select Samsung TVs. Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

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Key Takeaways

Here are clear takeaways from the notes on the Samsung Galaxy S26 Series and Galaxy Buds4 Series launch:

– Announced products
– Galaxy S26 series (S26 Ultra, S26+, S26) and Galaxy Buds4 series (Buds4 Pro and Buds4) available globally and in Australia.
– S26 Ultra highlighted as Samsung’s most advanced Galaxy AI phone to date with built-in Privacy Display and a first for Samsung phones.

– Key features and differentiators
– S26 Ultra
– Privacy Display: pixel-level privacy protection that works with hardware and software, can be enabled in Settings; note about viewing angle, brightness, and app-specific enablement.
– Processing and performance: powered by Snapdragon 8 Elite Gen 5 Mobile Platform for Galaxy; CPU/GPU/NPU gains for faster, smoother all-day use.
– AI experiences: Now Nudge (context-aware suggestions), Now Brief (timely reminders), and selectable AI agents to assist with tasks.
– Camera and video: Nightography video, Super Steady with a new horizontal lock option; enhanced editing via Photo Assist and Creative Studio.
– Buds4 series
– Design and wearability: iconic blade design, engraved pinch control, ultra-sleek ergonomic fit for all-day comfort.
– Buds4 Pro: wider woofer, enhanced Adaptive EQ, and Active Noise Cancellation; AI agents and hands-free controls for seamless Galaxy S26 integration.
– General audio: high-fidelity sound across Buds4 lineup; integration with Galaxy AI features on Galaxy phones.

– Availability and color options
– Australia: Galaxy S26 series available starting March 11 via carriers, retailers, Samsung.com, and Samsung Experience Stores.
– S26 colors: Cobalt Violet, White, Black, Sky Blue; Samsung.com-exclusive Pink Gold and Silver Shadow.
– Buds4 series colors: Buds4 Pro and Buds4 in White and Black; online-exclusive Pink Gold for Buds4 Pro.

– New Galaxy Club program (AU)
– Upgrade-and-protection program offering up to 50% back on an eligible device when upgrading to a next-generation Galaxy phone within 9–13 months.
– Includes Samsung Care+ for repairs and support; eligibility may involve registration and plan terms.
– Available with Galaxy S26 via Samsung.com or Enhanced Partnership Program (not via Samsung Business Shop).

– Australian launch activations and campaigns
– In-store activations: 14–15 March at three flagship Samsung Experience Stores (Melbourne Chadstone, Brisbane Mount Gravatt, Sydney Parramatta) with live demos, Galaxy AI interactivity, DJ, and giveaways (e.g., Galaxy S26 Ultra, vouchers).
– Local creative campaign: Clemenger BBDO-produced “The Elephant in the Room” microdrama across social, VOD, OOH, and Samsung TV Plus; features Galaxy S26 and ecosystem integration.
– 100% Sydney Central Station takeover: March 2–May 23 with immersive branding reaching 4.4M monthly visitors; cross-media reach including podcasts (LiSTNR partnerships with Jack Post and Shameless Media).

– Support and information
– For more details: Samsung Newsroom Australia, SamsungMobilePress.com, Samsung.com.au.
– AI features are currently free; no firm plans to charge for Galaxy AI; certain features may require Samsung Account login; third-party terms may apply; availability varies by country/region/language.
– Privacy Display and other features have specific usage notes and limitations (image quality changes, app enablement, etc.).

– Operational notes and considerations
– Marketing readiness: align store demos, in-store experiences, and the 14–15 March events with the S26 and Buds4 promos.
– Stock and availability: ensure carrier/retailer/Samsung.com channels are prepared for March 11 AU launch; highlight exclusive colors on appropriate channels.
– Website/content updates: reflect colorways, new AI features, Privacy Display notes, and Galaxy Club details; include FAQ on AI features and terms.
– Partnerships: coordinate podcast integrations and cross-promotion in AU with LiSTNR and respective shows.

– Quick FAQ pointers you may want to prepare
– Are Galaxy AI features free? Yes currently; no announced charges; some features require Samsung Account login.
– Does Privacy Display affect image quality? Some changes may occur outside the viewing range; enable in settings.
– What devices are needed for Buds4 Pro features? Buds4 Pro with compatible Galaxy phones; some features require Android 10+ and specific hardware.
– How does Galaxy Club work? Up to ~50% back with eligible next-gen Galaxy phone; includes Samsung Care+; terms apply.

If you’d like, I can convert these into a one-page briefing for leadership, a slide-ready outline, or a concise Q&A for customer-facing teams.

Summary of Samsung Galaxy S26 Series and Galaxy Buds4 Series Now Available in Australia and Worldwide

Samsung Electronics Co., Ltd. today announced the global and Australian availability of the Galaxy S26 series and the Galaxy Buds4 series. As Samsung’s third generation of AI phones, the Galaxy S26 Ultra, Galaxy S26+ and Galaxy S26 deliver the most intuitive and proactive Galaxy AI[1] experiences yet, helping users accomplish more with fewer steps. Following Galaxy Unpacked, the newly launched Galaxy S26 series has generated exceptional early demand, with initial global pre-order figures surpassing previous records and marking a double-digit increase. The premium Galaxy S26 Ultra has quickly become the standout model, selected by more than 70% of pre-order customers worldwide.

Galaxy S26 Ultra: Where Innovation Leads

Galaxy S26 Ultra in Cobalt Violet

Galaxy S26 Ultra brings together Samsung’s most advanced innovation in a single device – powerful performance, an industry-leading camera system, enhanced intuitive Galaxy AI and the Galaxy’s first mobile phone with a built-in Privacy Display[2].

Privacy Display, which has drawn widespread praise since its unveiling, is a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone at a pixel level. Designed for everyday situations, hardware and software are working as one to protect privacy without compromising everyday viewing experiences.

Built for all-day performance, Galaxy S26 Ultra delivers the most powerful performance on a Galaxy S series yet, powered by a customised mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy[3] — with significant gains[4] across the CPU, GPU and NPU to support faster, smoother experiences that keep up throughout the day.

Galaxy S26 Ultra also features Samsung’s most intuitive and user-friendly AI experience to date. Features like Now Nudge[5] provide proactive and relevant context-aware suggestions, while Now Brief[6] surfaces timely reminders for important events. A choice of agents[7] also help users to complete tasks easier with a single button press or voice prompt.

Galaxy S26 Ultra builds on Samsung’s industry-leading camera system, seamlessly integrating capture, editing and sharing into one intuitive workflow. Nightography video,[8] keeps footage vibrant even in low light, and Super Steady, [9] which comes with a new horizontal lock option for greater stability, even during dynamic movement. Editing is just as easy and straight forward. With the upgraded Photo Assist,[10] users can refine images and express their creativity by simply describing what they want in their own words, while Creative Studio[11] empowers users to easily turn their ideas into polished visuals — from stickers and invitations to personalised wallpapers.

Galaxy Buds4 series: Superior Hi-Fi Sound with Computationally Designed Fit

Galaxy Buds4 Pro in White

Users can enhance the capabilities of the Galaxy S26 with the new Galaxy Buds4 series which integrated Samsung’s most advanced audio and wearability innovations together in one seamless experience. The Galaxy Buds4 Pro and Buds4 deliver superior hi-fi audio and everyday wearability to achieve the best listening experience across the Galaxy Buds series to date. The Buds4 series establishes a new iconic blade design with an engraved pinch control^[12] and ultra-sleek ergonomic fit, which is optimised for all-day wearability and comfort. Powerful hardware and software innovations on the Buds4 Pro such as a wider woofer and an enhanced Adaptive Equalizer and Active Noise Cancellation^[13] produce rich full-spectrum sound true to the original recording. With the integration of several AI agents^[14] and intuitive hands-free controls, the Buds4 series becomes a natural companion to Galaxy S26, extending everyday experiences beyond the phone.

Starting March 11, the Galaxy S26 series is available in Australia through carriers, retailers, Samsung.com and Samsung Experience Stores. The Galaxy S26 series features a unified design language across all models, with shared colour options including Cobalt Violet, White, Black and Sky Blue alongside the Samsung.com-exclusive Pink Gold and Silver Shadow.

The Galaxy Buds4 series is available in two models — Galaxy Buds4 Pro and Buds4 — with distinct colourways including White and Black with a refined matte finish — as well as an online-exclusive Pink Gold for Buds4 Pro.

Samsung has also launched the New Galaxy Club in Australia – an upgrade and protection program. Offering up to 50% of an eligible device’s recommended retail price back when customers move to an eligible next-generation Galaxy phone between 9 to 13 months after signing up. The program also includes Samsung Care+ for repairs and support, and it’s available with the Galaxy S26 series via Samsung.com/au on a monthly or one-year upfront plan[15].

Australian launch events, activations and campaigns

To celebrate the official launch of the Galaxy S26 series and Galaxy Buds4 series this month, Samsung Electronics Australia will host a series of exciting activations for customers across the country.

On 14–15 March, three flagship Samsung Experience stores across Melbourne (Chadstone), Brisbane (Mount Gravatt) and Sydney (Parramatta) will celebrate the release of the Galaxy S26 series with immersive in-store experiences featuring live product demos, and Galaxy AI interactive photo opportunities. A live DJ will provide a party vibe, and there will be exclusive Samsung giveaways including the chance to win a Galaxy S26 Ultra, Samsung vouchers and other exciting prizes[16].

‘Elephant in the Room’ Microdrama series campaign

Samsung also announced today the launch of its Galaxy S26 series local creative campaign via Clemenger BBDO across social media, subscription video on demand, broadcaster video on demand and out of home advertising and Samsung TV Plus. It celebrates the explosive growth of short-form vertical storytelling with an original Microdrama series, “The Elephant in the Room”, which seamlessly integrates Samsung’s latest Galaxy S26 and connected ecosystem into an engaging narrative.

Completely shot on Galaxy, the three-part series follows Jasmine, a 23-year-old office worker racing to crack a mystery ahead of a high-stakes client meeting, navigating tense office dynamics with her formidable boss Penny, office crush Alex, nepo baby colleague Molly and inscrutable HR lead Margaret. All while authentically highlighting key features of the Galaxy S26 Ultra in her daily life, including its 100x camera zoom[17], Privacy Display and Nightography capabilities.

Sydney’s Central Station Domination

From 2 March to 23 May, Samsung Electronics Australia will deliver a market-first 100% takeover of Sydney’s Central Station Central Walk engaging the 4.4 million monthly visitors with immersive branding across walkways, 3D screens and floor media.

The campaign extends beyond the station through strategic content partnerships, including audio integration with some of Australia’s most popular podcasts. From 26 February, Jack Post (The Common Man) will be including host reads within LiSTNR’s Hamish & Andy show (881,000 monthly downloads) and, from 6 March, Shameless Media (1.6 million monthly downloads) will integrate key Galaxy S26 series features into the popular “Everyone has a secret” podcast.

For more information about the Galaxy S26 series and Galaxy Buds4 series, please visit: Samsung Newsroom, SamsungMobilePress.com and Samsung.com.

[1] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties. Samsung Account login may be required to use certain AI features. Samsung does not make any promises, assurances or guarantees as to the accuracy, completeness or reliability of the output provided by AI features.

[2] Galaxy’s first built-in privacy display on a smartphone. Must be enabled in settings. Privacy Display feature controls the screen’s viewing range to limit peripheral vision. Some changes in image quality may occur outside the viewing range. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information. Available for specific apps once they are manually enabled in Settings. Use of screen protectors may impact the performance of the feature and may not be suitable for users with vision or accessibility requirements.

[3] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated. Snapdragon® 8 Elite Gen 5 processor available on Galaxy S26 Ultra model only.

[4] AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[5] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region, and language. Text message prompts currently available with Samsung Messages and certain third-party messaging apps including Google Messages and Google Chat. Based on availability at the time of product launch. May change without notice. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.

[6] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. Energy Score requires health data tracked from Samsung Galaxy Watch or Galaxy Ring and is intended for general wellness and fitness purposes only. The description of photos provided by moments may not align with the user’s intent. Notifications for dog walking require SmartTag2 and Pet Care in SmartThings to be activated. SmartTag2 sold separately. Events schedule notification is supported with calendar apps that utilise Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.

[7] Availability may vary by region/country and language.

[8] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[9] Super Steady results may vary depending on editing method and/or shooting conditions.

[10] Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[11] Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker sets only compatible with Samsung Keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later.

[12] Galaxy Buds are available to connect as Bluetooth Audio regardless of OS, but to configure advanced settings, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and a minimum of 1.5GB of memory.​ Advanced settings on the quick panel or Buds menu in Settings include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC.

[13] Available on Buds4 Pro.

[14] AI features require a compatible Samsung Galaxy phone.

[15] The ability to purchase New Galaxy Club (generally) is available to consumers only via Samsung.com and through the Enhanced Partnership Program (excluding the Samsung Staff Portal). It is not available to customers shopping on Samsung Business Shop. New Galaxy Club and Samsung Care+ are not insurance products. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ and New Galaxy Club promotion benefit, registration may be required. For detailed information, please visit https://ift.tt/pmErqko.

[16] T&CS apply. Visit Chadstone, Mount Gravatt or Parramatta Samsung Experience Stores for full details.

[17] Zoom distances past 10x zoom may express some image deterioration.

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Key Takeaways

Here are the clear takeaways from the meeting notes about Samsung’s Global Solve for Tomorrow Ambassadors announcement:

Key announcement
– Samsung announced 10 Global Solve for Tomorrow Ambassador teams for 2026, split into two focus areas: Sport & Tech (5 teams) and Accessibility & Environment (5 teams).
– Teams were selected from regional Solve for Tomorrow winners. Final selection was a joint evaluation by Samsung and the IOC based on innovation, scalability, and social impact.
– Five Sport & Tech teams will be jointly supported by Samsung and the IOC.

Event and program details
– Announcement location and timing: Milan, during Milano Cortina 2026, Feb 8–10, 2026 (three-day program including appointment ceremony, solution exhibition, and networking).
– Exhibition and workshops: On Feb 9, teams will showcase at Smart City Lab Milan and participate in an IOC Olympism365 Innovation Hub workshop focused on sustainable development in sports.
– On Feb 10: On-site activities including a visit to the Milano Cortina 2026 Olympic Village.
– Visual/ceremonial element: The Galaxy Z TriFold was used symbolically to represent openness to new ideas and collaboration between Samsung and the IOC.

Funding and support
– Each ambassador team will receive funding and up to two years of continued Samsung support to help transform prototypes into commercially viable products.
– IOC involvement: Five Sport & Tech teams will be jointly supported by Samsung and the IOC.

Notable participants and stories
– Danielle Yang (Solve for Tomorrow alumnus, Sport & Tech) and Simon Cénet (Team Liova, France) shared experiences highlighting youth innovation and impact.
– IOC President Kirsty Coventry and several Samsung and Olympic stakeholders attended the ceremony.

Ambassador teams (country, team, leader, brief focus)
Sport & Tech
– Australia | TeamUp: Ahan Khiani — AI-based platform connecting individuals with local sports teams/communities to boost recreational participation.
– Indonesia | Run Sight: Anthony Edbert Feriyanto — Wearable AI solution to help people with visual impairment navigate running/physical activity by detecting lanes/obstacles.
– Türkiye | Poseidon: Umut Devrim Deveci — Swimming safety system for visually impaired users; wristband provides vibration alerts near boundaries/obstacles.
– Great Britain | Curastep: Raye Woon — Smart sneakers with sensors to detect early blister formation in people with diabetes and promote safe activity.
– United States | Storm Shield: Danielle Yang — Protective headband to shield hearing aids from moisture, impact, and environmental damage.

Accessibility & Environment
– China | Furen Makers: Chenyue Wang — Brainwave-controlled wheelchair to aid mobility, rehabilitation, and sports participation for people with ALS and other disabilities.
– France | Liova: Simon Cénet — Reusable battery production kit transforming discarded smartphone batteries into portable power banks to reduce electronic waste.
– India | Paraspeak: Pranet Khetan — Cloud-based AI solution converting unclear speech into clear pronunciation in real time for people with speech impairments.
– Türkiye | Oilsorb: İrem Erden — Sustainable oil spill response using reusable wool-based absorption pads and drones.
– United States | AKQUA-Gel: Arya Anilkumar — AI-powered smart bandage monitoring wound healing in real time for early infection detection.

Strategic implications and next steps
– Internal alignment: Prepare follow-up briefings on each ambassador project for potential partnerships, pilots, or funding decisions.
– Stakeholder engagement: Maintain coordination with IOC for joint funding/support where applicable; plan communications around the February events.
– Communications: Consider a combined press release or internal memo highlighting the 10 teams, their projects, and the Samsung-IOC collaboration.
– Milestones: Track progress milestones tied to the two-year support window, including prototype maturation, pilot deployments, and potential commercialization.

If you’d like, I can condense these into a one-page briefing or tailor a short internal memo for specific teams (e.g., R&D, partnerships, communications).

Summary of Samsung Corporate Citizenship Office Announces 10 Global Solve for Tomorrow Ambassadors

Samsung Electronics Co., Ltd., a Worldwide Mobile and Computing Equipment Partner of the International Olympic Committee (IOC), announced the official selection of 10 global Solve for Tomorrow Ambassador teams as part of its ongoing corporate citizenship initiatives.

The announcement was made in Milan, where the ambassador program announcement is being held in conjunction with the Olympic Winter Games Milano Cortina 2026. The three-day program runs from Feb. 8–10 and includes an appointment ceremony, a solution exhibition and networking activities.

Solve for Tomorrow is Samsung’s global problem-solving platform that supports young people in developing innovative STEM-based solutions to address local and global challenges. This year’s global ambassadors were selected from winning teams of Solve for Tomorrow regional competitions around the world, with the final selection being made through a joint evaluation by Samsung and the International Olympic Committee (IOC) based on the innovation, scalability and social impact of each solution. The 10 selected teams are divided into two focus areas — Sport & Tech, and Accessibility & Environment — with five teams chosen in each category.

As part of the Ambassador program, each selected team will receive funding, along with up to two years of continued support from Samsung to help transform their prototypes into commercially viable products. Five teams in the Sport & Tech category will be jointly supported by Samsung and the International Olympic Committee (IOC).

During the ceremony, two Solve for Tomorrow alumni — Danielle Yang, a Samsung Solve For Tomorrow Ambassador in Sport & Tech, and Simon Cénet of Team Liova from France — shared personal stories and insights on youth innovation and the real-world impact of their projects.

Yang, who has a hearing disability herself, explained her motivation for participating in the program, stating, “I joined Samsung Solve for Tomorrow to address the challenges I experienced in my daily life.” She added, “With the support of Samsung Electronics and the International Olympic Committee (IOC), I am truly honored and delighted to have the opportunity to share my idea with the world, even on the Olympic stage.”

“Through Samsung Solve for Tomorrow, I gained the confidence that my idea can create positive change in society,” said İrem Erden, an Ambassador from Türkiye who won a regional competition with OilSorb, a marine oil spill response solution that utilises reusable wool-based oil absorption pads and drones. “As a selected ambassador, I will strive to inspire more generations.”

Sustainable Innovation in Sport & Tech

Held under the theme “Sport & Tech,” the aim of Samsung’s 2026 Ambassador program is to empower youth to drive sustainable innovation through the intersection of sports, technology and leadership. The official appointment ceremony took place at Samsung House in Milan and was attended by approximately 80 global stakeholders, including IOC President Kirsty Coventry; Jae Youl Kim, IOC Executive Board Member and President of Samsung Global Research; Olympism 365 Commission Chair Auvita Rapilla; Olympism 365 Commission Member Nawal El Moutawakel; Won-Jin Lee, President and Head of Global Marketing at Samsung Electronics; and Simon Sung, President and CEO Samsung Electronics Europe.

Commitment moment in the appointment ceremony underscored the shared commitment of Samsung and the IOC to jointly nurturing future talent and empowering young people to help shape a better world. This commitment was brought to life through a stage performance in which the composite logos of both organisations were brought together by unfolding and overlapping the Galaxy Z TriFold, completing the visual composition. The act of opening the Galaxy Z TriFold symbolically represented the expansion of ideas and potential, as well as the shared belief of Samsung and the IOC in opening new possibilities as young people step forward to lead the future.

“The projects are truly inspiring: full of creativity, imagination, and passion to make a real difference. You’re using technology to shape a future that is more inclusive, more sustainable, healthier and more active,” said IOC President Coventry. “I am especially excited to see the first-ever Sport & Tech winners — combining sport, technology, and problem-solving in ways that can truly change lives.”

“Through Solve for Tomorrow and our collaboration with the IOC, we are creating environments where young people can discover their strengths, express their ideas, and contribute meaningfully to society,” said Global Marketing Head Lee. “We are not only supporting innovation but also nurturing future leaders who will carry forward the values of excellence, respect, friendship — and creativity.”

Solution Exhibition and Innovation Workshop

On Feb. 9, the ambassador teams will showcase the solutions they developed at Smart City Lab in Milan and attend an innovation-themed workshop led by the IOC’s Olympism365 Innovation Hub that will equip the ambassadors with the skills to be an innovator of sustainable development in the world of sports. The exhibition will be attended by representatives from the IOC, the Milano Cortina 2026 Organising Committee and various Italian government agencies.

On Feb. 10, the ambassadors will take part in a series of on-site programs and official activities, as well as a visit to the Milano Cortina 2026 Olympic Village. Through these experiences, Samsung is supporting the ambassadors in deepening their understanding of sports, technology and the meaning of the Olympic Games and the Olympic spirit.

Details regarding the 10 newly selected Solve for Tomorrow Ambassador teams and their projects are as follows:

The Five Sport & Tech Ambassador Teams

Australia | TeamUp: Ahan Khiani
An AI-based platform that connects individuals with local sports teams and communities to increase participation in recreational sports.

Indonesia | Run Sight: Anthony Edbert Feriyanto
A wearable AI solution that helps people with visual impairments safely participate in running and other physical activities by detecting lanes and obstacles.

Türkiye | Poseidon: Umut Devrim Deveci
A swimming safety system for visually impaired users that provides vibration alerts through a wristband when approaching boundaries or obstacles.

Great Britain | Curastep: Raye Woon
Smart sneakers equipped with sensors to detect early signs of blister formation in people with diabetes and encourage safe physical activity.

United States | Storm Shield: Danielle Yang
A protective sports headband designed to shield hearing aids from moisture, impact and environmental damage during physical activity.

The Five Accessibility and Environment Ambassador Teams

China | Furen Makers: Chenyue Wang
A brainwave-controlled wheelchair designed to support people with ALS and physical disabilities in mobility, rehabilitation and sports participation.

France | Liova: Simon Cénet
A reusable battery production kit that transforms discarded smartphone batteries into portable power banks to reduce electronic waste.

India | Paraspeak: Pranet Khetan
A cloud-based AI solution that converts unclear speech into clear pronunciation in real time for people with speech impairments.

Türkiye | Oilsorb: İrem Erden
A sustainable oil spill response solution using reusable wool-based oil absorption pads and drone technology to address marine pollution.

United States | AKQUA-Gel: Arya Anilkumar
An AI-powered smart bandage that monitors wound healing in real time and supports early infection detection through sensor data.

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Key Takeaways

Here are clear takeaways from the meeting notes on Samsung’s Galaxy Buds4 series launch:

– Announcement overview
– Samsung unveiled Galaxy Buds4 Pro and Galaxy Buds4, emphasizing premium hi-fi audio combined with refined, computationally designed comfort.
– Key differentiators: Buds4 Pro (canal fit, higher-end features) and Buds4 (open-fit, more casual/comfortable design).

– Design and fit
– Computational design uses hundreds of millions of ear data points and 10,000+ simulations for enhanced stability and all-day comfort.
– Buds4 Pro: canal fit; Buds4: open-fit.
– New stabilised blade with engraved pinch control; transparent, clamshell cradle for easier storage/charging.
– Color options: Buds4 (Black, White); Buds4 Pro (Black, White, Pink Gold online-exclusive).

– Audio hardware and performance
– Buds4 Pro features a wider woofer; speaker area increases by about 19.8% for better bass and overall fidelity; paired with tweeter for 24-bit/96kHz capable sound on compatible devices.
– Outer microphone placement optimized for ANC performance and wind/noise reduction.
– Direct Multi-Channel 360 Audio capability on compatible devices.

– Software, ANC, and AI features
– Enhanced Adaptive ANC/EQ; Adaptive ANC to tailor noise cancellation to ear shape and wearing conditions.
– Super Clear Call (Super Wideband call) for clearer voice on calls; works best on compatible Galaxy devices and One UI versions.
– ANC is off by default; pinch/hold gesture for ANC can be configured in phone settings (One UI 8.0+ or Galaxy Wearable app on older versions).
– AI integrations: hands-free AI agents (Bixby, Gemini, Perplexity) for Galaxy users; Buds4 Pro adds hands-free AI access without phone interaction.
– Enhanced sound controls and ecosystem integration via AI agents and quick access.

– Galaxy ecosystem integration
– Easy Buds setup: opening the cradle can connect without installing the Galaxy Wearable app.
– Quick Panel/Buds shortcut allows on-the-fly volume/EQ adjustments.
– Buds4 Pro adds Head Gesture controls for calls and activating Bixby; hands-free operation to stay engaged with surroundings.

– Connectivity and compatibility
– Bluetooth 6.1 with Auto Switch and Auracast.
– Sensor suite includes VPU, Force & Touch, IR, accelerometer, gyro, Hall, etc.
– Android 12+ with 1.5GB RAM required for full feature set; some features require Samsung devices or One UI 6.x.
– Water resistance: Buds4 IP54 (earbuds only); Buds4 Pro IP57 (earbuds only).

– Battery, music, and call performance
– Buds4: up to 5 hours (ANC on) / up to 24 hours total with case; up to 6 hours (ANC off) / up to 30 hours total.
– Buds4 Pro: up to 6 hours (ANC on) / up to 26 hours total with case; up to 7 hours (ANC off) / up to 30 hours total.
– Talk time: Buds4 up to 3.5 hours (ANC on) / 4 hours (ANC off); Buds4 Pro up to 4.5 hours (ANC on) / 5 hours (ANC off).
– Battery life figures are based on internal testing and may vary by usage and settings.

– Availability and go-to-market
– Pre-orders in Australia start today; general availability begins March 11.
– Online-exclusive Pink Gold color for Buds4 Pro.

– Quick questions and follow-ups
– Pricing and regional availability beyond Australia.
– Specific device/One UI version requirements for key features (Super Clear Call, AI features, SWB, etc.).
– Marketing assets and one-page comparison guides (Buds4 vs Buds4 Pro) for sales teams.
– Confirm any region-specific color options or limited editions.

If you’d like, I can turn these into a concise one-page briefing for executives or a contrasting-specs sheet for internal teams.

Summary of Samsung Unveils Galaxy Buds4 Series: Ultimate Hi-Fi Sound with Enhanced Comfort and Fit

Samsung Electronics Co., Ltd. today introduced its latest Galaxy Buds4 Pro and Galaxy Buds4, redefining what premium earbuds can deliver in both superior hi-fi audio and everyday wearability. Built to sound as good as they feel, the Galaxy Buds4 series pairs incredible sound quality with a more refined, computationally designed fit, bringing Samsung’s most advanced audio and wearability innovations together in one seamless experience. For the first time, Buds4 Pro features a wider woofer, combined with enhanced Active Noise Cancellation (ANC)[1] and a state-of-the-art enhanced Adaptive Equaliser(EQ), to help supply full-spectrum sound as true to the original recording — while intelligently adapting to real-world conditions. Thoughtful design updates, intuitive hands-free controls, and deeper AI integration further underscore Samsung’s commitment to earbuds designed for how people listen, move, and live throughout the day.

“Samsung understands that a truly premium audio experience combines technical sound quality with how that sound feels throughout a user’s day,” said Ikhyun Cho, Corporate VP of Mobile Enhancement R&D Team, Mobile eXperience. “With the Galaxy Buds4 series, our design philosophy was uncompromising, providing all-day comfort without sacrificing audio performance, because these are what consumers value most. We engineered our most powerful hi-fi audio and our most secure, ergonomic fit to enhance one another, delivering the best and most satisfying listening experience we’ve ever created.”

Computational Design Optimised for Enhanced Stability and All-Day Comfort

With the Buds4 series, Samsung has established a computational design based on more than hundreds of millions of global ear data points and over 10,000 simulations[2]. The Buds4 series features an ultra-sleek, ergonomic fit with smaller[3], better-fitting earbud heads to deliver a more secure, comfortable experience during all-day wear. The new stabilised blade includes a premium metal finish and an engraved pinch control[4] area designed to help users easily locate and adjust settings. The new, transparent, clamshell-type cradle makes storage and charging more intuitive and convenient— while also highlighting the refined blade design to deliver a stylish, high-quality listening experience on the go.

Galaxy Buds4 Pro and Buds4 offer distinct design architectures to meet different needs. Galaxy Buds4 Pro features a canal fit design that combines ultimate sound with maximum functionality. The open-fit design of Galaxy Buds4 delivers a comfortable, user-friendly audio experience. Customers also have the option to choose from several distinct colourways. Galaxy Buds4 Pro and Buds4 are available in White and Black with a refined matte finish, as well as an online-exclusive Pink Gold for Buds4 Pro, only available on Samsung.com/au.

Superior Hi-Fi Sound With Innovative Hardware Updates

Larger speakers offer better sound quality, and Buds4 Pro introduces a new wider woofer, featuring a new design that helps to make efficient use of space. By maximising the vibration area and minimising the speaker’s edge, the wider woofer increases the effective speaker area by almost 20%[5]. Combined with the tweeter, these features deliver natural, immersive audio with clean bass and rich treble that supports 24-bit/96kHz audio[6] — ultimately delivering high-fidelity sound as true to the original recording. These enhancements capture everything from the high, resonant sounds of violins to the deep, throaty pulses of double basses — details that were difficult to reproduce in earlier generations. Also, the outer microphone is strategically placed on the upper side of the metal finish to maximise Active Noise Cancellation functionality while minimising feedback from wind and other external factors.

Maximised Audio Experiences With Enhanced Adaptive EQ and ANC

Galaxy Buds4 series offers software updates that build on powerful adaptive sound capabilities users have come to love in previous Buds generations. Enhanced ANC is designed to tune out noise from heavy transit sounds to everyday background noise, helping to ensure an immersive audio experience that adapts to changing environments. For example, when commuting on a bus, train or airplane, Buds4’s enhanced Active Noise Cancelling reduces low-frequency engine and road noise while maintaining rich, balanced sound — allowing users to focus on music, podcasts or calls without distraction.

Enhanced Adaptive ANC/EQ[7] allows for full media immersion, minimising noise leakage by analysing the wearing conditions and unique ear shape of each user. Alongside dynamic frequency adjustments, this feature applies optimal ANC algorithms in real-time for peak noise-cancelling performance so users can enjoy fine-tuned sound experiences tailored to their individual needs.

When it’s time to make a phone call, Super Clear Call[8] utilises super wideband call technology to provide ultra-clear call quality and double the bandwidth of conventional Bluetooth calls. Whether users are cheering at a baseball game, dining in a bustling restaurant or spending time with their children at the playground, their voice remains crisp and clear, ensuring they sound as if they were speaking face-to-face.

An Enriched Galaxy Ecosystem Experience

For Galaxy users, the Buds4 series introduces integrations that enhance the Galaxy ecosystem experience. Users can initiate AI agents[9] — including Bixby[10], Gemini[11] and Perplexity[12] — with hands-free and voice controls, helping users stay engaged with their surroundings while maintaining control over their audio experience. Buds4 Pro allows users to access AI features without reaching for their phones, making it easier than ever to integrate AI into their everyday routines.

Galaxy ecosystem users can enjoy simple Buds setup.[13] Just by opening the cradle — without having to install the Galaxy Wearable app — Galaxy users can easily connect their Buds to their phone or tablet. Through the Buds shortcut menu or in the Quick Panel, users can control and customise the volume or EQ for the optimal sound experience.

Buds4 Pro also includes Head Gesture[14] controls to manage calls and engage with Bixby, allowing users to perform subsequent actions hands-free. Along with voice commands, hands-free controls such as these allow users to navigate their day without distraction, ensuring their daily activities remain seamless and uninterrupted.

Availability

The Galaxy Buds4 series is available for pre-order in Australia starting today, with general availability starting March 11.

To learn more about the Galaxy Buds4 series, please visit: www.samsung.com/galaxy-buds4-series/.

Galaxy Buds4 Series Specifications

[1] ANC (Active Noise Cancellation) is off by default, and the Pinch and Hold gesture for ANC can be configured directly in the phone settings for devices running One UI 8.0 and later. For devices running on earlier versions of One UI, configurations can be found in the Galaxy Wearable app.

[2] Based on global ear data research conducted by Samsung Design Innovation Center.

[3] Galaxy Buds4 only.

[4] Galaxy Buds are available to connect as Bluetooth Audio regardless of OS but to configure advanced settings on the Galaxy Wearable app, Galaxy Buds must be paired with a smartphone with Android 10.0 or above and minimum 1.5GB Memory.​ Advanced settings on the Galaxy Wearable app include Noise Control, Adaptive EQ, Pinch Control and software update. ​Some features are only available on compatible Samsung Galaxy smartphones.​ Android is a trademark of Google LLC.

[5] The exact number is 19.8% compared to Buds3 Series.

[6] Users can enable Ultra High Quality (UHQ) audio in the Buds4 Pro Settings, navigating to Sound Quality in the main menu and Advanced Quality Options in Effects.

[7] Available on Buds4 Pro.

[8] Super Clear Call (Super Wideband call) is available on Galaxy devices with One UI 6.1.1 or above. Additional devices may be supported in the future.​ Super Wideband (SWB) is available regardless of the Call App. SWB may not be supported depending on the mobile network between devices.​

[9] AI features require compatible Samsung Galaxy phone.

[10] Supports 9 languages: Korean, English, German, French, Italian, Spanish, Portuguese, Chinese (Simplified) and Japanese.

[11] Gemini is a trademark of Google LLC. Gemini Live feature requires internet connection and Google Account login. Compatible with certain features and certain accounts. Available on select devices and select countries, languages, and to users 18+.

[12] The Perplexity app comes pre-installed on S26 Series devices and can be removed at any time. To enable Perplexity to work with compatible Samsung apps and select third party apps, users must grant the necessary permissions in device settings. Functionality may vary depending on app compatibility, user permissions, and available features. Multi step task support may differ by app and use case.

[13] Requires a compatible Samsung Galaxy device, Internet connection and Samsung account.​

[14] Default is off. Users can turn on Head Gestures through the Galaxy Wearable app.

[15] Actual battery life may vary and depend on usage conditions such as function settings, playback file type, and Bluetooth signal strength. Play time may vary based on settings.

[16] May vary depending on the availability of the pairing device.

[17] May vary depending on the availability of the pairing device.

[18] IP rated for submersion in up to 3 feet of fresh water for up to 30 minutes (charging case is not water resistant). Not advised for beach or pool use. If the earbuds or user’s hands are wet, they must be dried thoroughly prior to handling. Damaged earbuds are not guaranteed to be water resistant.

from Samsung Newsroom Australia https://ift.tt/buPILyz
via IFTTT

Key Takeaways

Here are clear takeaways from the Galaxy S26 launch notes.

Executive summary
– Samsung positions the Galaxy S26 series as the most intuitive, proactive, and adaptive Galaxy AI experience yet, designed to simplify daily phone tasks by handling complex work in the background. Key differentiators include built-in privacy innovations, advanced AI capabilities, and a highly capable imaging/performance stack across Ultra, S26, and S26+.

Key highlights by area

1) AI and user experience
– Galaxy AI is designed to require fewer steps and less user expertise, with proactive, context-aware assistance.
– Now Nudge and Now Brief: timely, personalized prompts and reminders; contextual suggestions (e.g., photos for a friend, calendar integration from conversations).
– Circle to Search with Google: upgraded multi-object recognition for deeper image searches (identify clothing, items, etc. across an image).
– Bixby improvements with support for multiple agents (Gemini, Perplexity) and multi-step, background task handling for streamlined workflows.
– Creative Studio and Photo Assist: AI-powered editing described in natural language, scene changes from day to night, object restoration, and step-by-step review/undo capability.
– Document Scan enhancements: automatic alignment, multi-image PDFs, easier digitization of receipts/notes.

2) Performance, hardware, and thermal design
– Ultra model: customised Snapdragon 8 Elite Gen 5 Mobile Platform for Galaxy; enhanced CPU/GPU/NPU performance, improved heat dissipation via a redesigned Vapour Chamber; Super-Fast Charging 3.0.
– Thermal management enables sustained AI workloads, gaming, and heavy multitasking.
– ProScaler and mDNIe for improved image quality and color accuracy.

3) Cameras and imaging
– Ultra: wider apertures for better low-light performance; Enhanced Nightography Video; upgraded Super Steady with horizontal lock; APV for efficient high-quality video compression; AI ISP improvements for selfies.
– Selfie and standard camera improvements driven by upgraded AI processing.
– Photo Assist enhancements allow more fluid editing, fine-tuning, and ongoing adjustments with AI-generated changes.
– Creative Studio enables end-to-end idea-to-visuals—from sketches to invitations and wallpapers—without switching tools.
– Document Scan capabilities for clean multi-image PDFs.

4) Privacy, security, and data protection
– Privacy Display on Galaxy S26 Ultra delivers pixel-level privacy by controlling light dispersion; combined hardware/software approach to limit side visibility.
– Customizable privacy triggers (PINs, apps) and levels (Partial Screen Privacy, Maximum Privacy Protection).
– AI-powered safeguards: Call Screening, Privacy Alerts, Private Album in Gallery.
– PQC (post-quantum cryptography) extended to critical system processes; Knox Matrix updates with PQC-enabled end-to-end encryption and clearer device-security status.
– PDE (Personal Data Engine) for context-aware AI; KEEP (enhanced encrypted protection) and Knox Vault for data isolation.
– Seven years of security updates noted.

5) Ecosystem, devices, and accessories
– Galaxy Buds4 series recommended as a natural companion; hands-free AI activation, head gestures, and flow-preserving interactions between phone and buds.
– Multiple agent options (including Gemini and Perplexity) to handle tasks across apps with natural language.

6) Availability and market details
– Availability: Pre-orders begin Feb 26; general availability March 11 in Australia.
– Design language unified across models; color options: Cobalt Violet, White, Black, Sky Blue; Samsung.com.au exclusive Pink Gold and Silver Shadow.
– Samsung Care+ options available for added peace of mind.

7) Specifications snapshot (selected highlights)
– Galaxy S26 Ultra: 6.9″ QHD+ 120Hz Vision booster; 214 g; 50MP ultra-wide, 200MP wide, 50MP tele, 10MP tele, 12MP front; 16GB RAM + 1TB storage; 5,000 mAh; wired charging up to Super-Fast 3.0; IP68; Android 16 with One UI 8.5.
– Galaxy S26: 6.3″ FHD+ Dynamic AMOLED 2X; 12+ min. storage options (e.g., 12+512GB, 12+256GB); 4,300 mAh; 5G/LTE/Wi-Fi 7; Android 16/One UI 8.5.
– Galaxy S26+: 6.7″ QHD+ Dynamic AMOLED 2X; 4,900 mAh; similar connectivity and OS; faster wireless charging and PowerShare features as applicable.
– AP/Market variations: Snapdragon 8 Elite Gen 5 for Galaxy (Ultra) with Exynos 2600 in some variants for S26/S26+ depending on market.

8) caveats and notes
– Many features and capabilities vary by country/region and specific device configurations.
– Some claims are dependent on software updates, accounts, or network conditions; several footnotes indicate variability in performance and availability.
– Some features require specific apps, account logins, or hardware configurations (e.g., Privacy Display availability, Circle to Search coverage).

Potential implications for teams
– Messaging focus: emphasize effortless AI that “works in the background” and privacy-first design (Privacy Display, PQC, Private Album).
– Sales enablement: prepare region-specific specs comparisons (Ultra vs S26 vs S26+), including chip variants and storage options; highlight exclusive colors and Samsung Care+ options.
– Marketing: position AI features (Now Nudge/Brief, Circle to Search, multi-agent support) as productivity enablers; spotlight imaging/Video enhancements and new editing capabilities.
– Security/compliance: align support materials around PDE, KEEP, Knox Vault, and seven-year security updates; clarify PQC protection benefits.
– Partnerships: clarify terms around Galaxy AI being free initially with potential premium options per partner notes.

Suggested next steps
– Create a concise one-page executive brief highlighting top 5-7 AI and privacy features for sales and executives.
– Prepare a consumer-facing FAQ addressing availability, color options, regional chip variants, and feature variability by market.
– Update the marketing kit to feature Privacy Display, Now Nudge/Brief, Circle to Search, Photo Assist/Creative Studio, and Knox/PQC security.
– Gather region-specific details on pricing, storage options, and exact availability timelines to share with regional teams.

If you’d like, I can convert this into a one-page briefing or a slide-ready deck outline tailored for your audience (executives, sales, or PR).

Summary of Samsung Unveils Galaxy S26 Series: The Most Intuitive Galaxy AI Phone Yet

Samsung Electronics Co., Ltd. today announced the Galaxy S26 series, powered by the most intuitive, proactive and adaptive Galaxy AI[1] experiences yet and designed to simplify the tasks people do on their phones every day. From managing plans and finding information to capturing and refining content, Galaxy S26 reduces the effort and number of steps required to get things done. As Samsung’s third-generation AI phones, Galaxy S26, S26+ and S26 Ultra handle complex tasks in the background, allowing users to focus on results rather than how the technology works.

The Galaxy S26 series was engineered with Samsung’s most advanced capabilities working together as one: incredible performance, an industry-leading camera system and Galaxy AI. This provides a strong foundation that gives Galaxy S26 users the confidence to depend on their phone throughout the day.

Building on Samsung’s decades of innovation in display technology, Galaxy S26 Ultra introduces the Galaxy’s first built-in Privacy Display for mobile phones to unlock a new class of display experiences and reinforce Samsung’s commitment to privacy at a pixel level[2]. Galaxy S26 Ultra also delivers a customised chipset and upgraded thermal management that enable faster and more powerful AI — all wrapped up in the slimmest Ultra yet.

Together, these choices allow the Galaxy S26 series to deliver the most powerful Galaxy experience yet.

“We believe AI should be something people can depend on every day, designed to work consistently for everyone and without the need for expertise,” said TM Roh, Chief Executive Officer, President, and Head of Device eXperience (DX) Division at Samsung Electronics. “With the Galaxy S26 series, we focused on making AI feel effortless, working quietly in the background so people can focus on what matters.”

Powerful Performance Designed Around Everyday Use

Engineered for all-day performance, the Galaxy S26 series is built on the most powerful hardware ever on a Galaxy S series. Across the line-up, the Galaxy S26 series is engineered for AI performance, power efficiency and thermal management, ensuring demanding tasks run smoothly and consistently, so users can rely on their device when it matters.

On Galaxy S26 Ultra, a customised mobile processor — Snapdragon® 8 Elite Gen 5 Mobile Platform for Galaxy[3] — delivers the best performance ever in its class with significant gains across CPU, GPU, and NPU to support faster, smoother experiences that keep up throughout the day.

A CPU performance increase[4] means Galaxy S26 Ultra responds more quickly and handle complex workloads intelligently, even when multiple tasks are running at once. An improvement in NPU performance powers always-on Galaxy AI features that run seamlessly, allowing users to move between tasks without lag or interruption. A boost in GPU performance delivers richer visuals and more fluid gameplay.

To sustain this level of performance, Galaxy S26 Ultra introduces a redesigned Vapour Chamber with thermal interface material positioned along the sides of the processor, allowing heat to spread more efficiently across a larger surface area. This improves[5] heat dissipation to keep the device cool and consistent, even during demanding activities such as gaming, multitasking and video capture. To support all-day use[6], Galaxy S26 Ultra also brings Super-Fast Charging 3.0, allowing for a faster charge.[7].

Embedded into the processor, Samsung’s proprietary technologies enhance visual performance. ProScaler[8] improves image scaling so photos and videos appear richer and clearer at a glance by sharpening text and fine detail while smoothing textures. Additionally, Samsung’s mobile Digital Natural Image engine (mDNIe) delivers more subtle and lifelike colours thanks to image processing.

Taken together, these advancements deliver dependable all-day performance, making every action feel effortless.

Galaxy’s Industry-Leading Camera System

The Galaxy S26 series brings the same focus on intuitive interaction to creativity and productivity, delivered through the best Galaxy camera system. With an approach that integrates capturing stunning photos and videos, editing and sharing into a single, seamless experience, creativity feels more natural and accessible even without professional tools or technical knowledge.

On Galaxy S26 Ultra, wider camera apertures[9] allow more light to reach the sensor, delivering clearer photos with richer details in low-light conditions, even when zoomed in. Enhanced Nightography Video[10] keeps footage clearer and more vibrant even in dim scenes, whether capturing concerts indoors or recording moments around a campfire after sunset. Video capture is further enhanced with upgraded Super Steady[11] capabilities, which add a horizontal lock option for greater stability and to make consistent framing easier to achieve, even with bumpy trails or fast-paced activities. Galaxy S26 Ultra is the first Galaxy device to support APV, a new professional-grade video codec designed to deliver efficient compression for high-quality production workflows. Developed with advanced creators in mind, it can help maintain high video quality even through repeated edits.[12]

Improvements to the AI ISP[13] now extend to the selfie camera, capturing more natural skin tones and finer detail in mixed lighting.

Editing photos and videos is just as easy and straightforward, with AI-powered tools built into familiar workflows so users can make changes quickly and unlock their creativity without design expertise.

With the upgraded Photo Assist[14] suite, users can simply describe what they want to change in their own words. Changing the scene from day to night is just a matter of asking. It can also add to images and restore missing parts of objects like a bite taken out of a cake. Personal details, such as a spill on clothing, can also be cleaned up with Galaxy AI’s new ability to change outfits in photos. Edits can now be made continuously, reviewed step by step, and easily adjusted or undone along the way, helping to make the process feel fluid rather than final.

Creative Studio[15] builds on this simplicity by bringing creation and customisation into one integrated space, making it easier to act on ideas when inspiration strikes. Starting from a sketch, photo or prompt, users can quickly turn ideas into polished visuals — from stickers and invitations to personalised wallpapers — and refine or share them without switching tools or interrupting creative flow.

The Galaxy S26 series also simplifies frequent visual tasks with AI-powered tools like the Document Scan, which removes distortions and distractions such as creases or fingers to deliver clean scans instantly. Multiple images can be organised automatically into a single PDF, making it easy to digitise receipts, forms or notes.

An Intuitive Galaxy AI Experience

The Galaxy S26 series is designed to make frequently used experiences feel straightforward and user-friendly, with Galaxy AI reducing the steps between intent and action. It works more proactively and seamlessly on the user’s behalf based on context, surfacing the right support at the right moment and automating tasks with minimal manual input. As the technology fades and handles tasks in the background, users can focus on the results.

With Now Nudge[16], timely and relevant suggestions help users stay in the flow without being distracted. If a friend asks for photos from a recent trip, Galaxy S26 automatically suggests photos from the Gallery, removing the need to search through albums or switch between apps. When receiving a message about a meeting, Galaxy S26 can recognise context from a conversation, integrating the Calendar and Gallery apps to provide relevant recommendations.

On the Galaxy S26 series, Now Brief[17] has become more proactive and personalised[18]. It surfaces timely reminders for important events – from reservations to travel, based on personal context, helping users stay organised throughout the day.

Searching for information is also easier than ever. Circle to Search with Google[19] on the Galaxy S26 series has been upgraded with enhanced multi-object recognition, so users can now explore more deeply on multiple parts of an image at once. If users spot a look they love, the feature also identifies everything from the jacket to the shoes, all in one search.

Galaxy S26 series features an upgraded Bixby[20] as a conversational device agent, making it more intuitive and easier than ever to interact with Galaxy devices. Users can navigate their devices and adjust settings using natural language, without the need for exact terminology or commands. Alongside Bixby, Galaxy S26 series integrates a choice of agents, including Gemini and Perplexity. Once set up, tasks can be completed with a single button press or voice prompt. Galaxy S26 can also handle multi-step tasks in the background, streamlining the process on the user’s behalf. For example, with Gemini, booking a taxi[21] can be as simple as asking, reviewing the details and tapping confirm. These agents support tasks such as searching, and carrying out complex tasks seamlessly across apps through natural interaction.

Together, these proactive, personalised and adaptive experiences lay the foundation for more agentic AI experiences — setting the stage for Galaxy devices to become trusted companions that understand and anticipate user needs.

Layers of Protection in the Age of AI

As mobile experiences become more personalised thanks to AI, protecting user privacy becomes even more critical. Samsung builds added protection into the Galaxy S26, keeping personal data safe while giving users a clear sense of how their information is used.

Galaxy S26 Ultra introduces privacy at the pixel level with the Galaxy’s first built-in Privacy Display[22], a breakthrough in display technology that fundamentally changes how privacy can be protected on a phone. Designed for everyday situations like transit, cafés and shared environments, Privacy Display goes beyond anything previously available on Galaxy devices — hardware and software working as one to protect privacy without compromising the viewing experience.

By controlling how pixels disperse light, the display keeps content clear, bright and comfortable for the user in everyday use, while limiting what others can see. Unlike traditional stick-on privacy films, Galaxy’s integrated Privacy Display preserves full viewing quality from all directions when off, and limits visibility for others from side viewing angles when activated, even when switching between portrait and landscape orientation.

Users can customise when it turns on — such as when entering PINs, patterns and passwords or opening selected apps — and adjust privacy levels depending on the situation. Partial Screen Privacy intelligently limits visibility for notification pop-ups, while Maximum Privacy Protection further obscures side views for added discretion, all with minimal impact on power or usability.

The Galaxy S26 series also brings smarter software safeguards that work quietly in the background. AI-powered Call Screening[23] identifies unknown callers and summarises intent, making it easier to safely manage calls. Privacy Alerts use machine learning to proactively notify users in real time when apps with device admin privileges unnecessarily attempt to access sensitive data, such as precise location, call logs or contacts. These alerts help users quickly understand when apps are seeking deeper access, so they can manage permissions with greater clarity and control.

Private Album, built into Gallery, lets users easily hide selected photos and videos without creating a separate folder or signing into a Samsung Account. To stay ahead of emerging threats, Galaxy S26 also extends Samsung’s innovation in post-quantum cryptography (PQC) to critical system processes, including software verification and firmware protection, strengthening device integrity for the future.

New updates to Knox Matrix strengthens protection across connected Galaxy devices, adding PQC-enabled end-to-end encryption for direct transfers like eSIM migrations and clearer visibility into firmware update status across the ecosystem through Security Status of Your Devices.

These experiences are supported by Samsung Knox, the security platform that helps protect Galaxy devices. For on-device Galaxy AI, Personal Data Engine (PDE) enables context-aware, personalised AI experiences. To keep this process safe, Knox Enhanced Encrypted Protection (KEEP) encrypts each app’s data, while Knox Vault[24] adds a physical layer of protection that isolates sensitive data inside its own hardware. Together with settings that let users choose how AI features operate, Galaxy S26 combines hardware and software to deliver a comprehensive, system-wide approach designed to help keep personal data protected.

These updates build on Galaxy’s existing security and privacy portfolio which includes Auto Blocker, Theft Protection, Private Sharing, Secure Wi-Fi and more. These layers of protection are designed to give users greater transparency, choice and control through Samsung’s continued mobile security innovation in the age of AI. And with seven years of security updates, Galaxy S26 helps keep these layers resilient over time — supporting longer, more confident use well into the years ahead.

Galaxy S26’s ease of use continues even when the phone is out of reach. The new Galaxy Buds4 series is a natural companion to Galaxy S26, extending everyday experiences beyond the phone while delivering rich and immersive hi-fi sound. When Galaxy S26 is paired with Galaxy Buds4, interactions can continue naturally in moments when using hands isn’t practical. Users can activate AI agents[25] with their voices, manage calls through simple Head Gestures[26] on Buds4 Pro, and stay connected without breaking their flow.

Availability

Pre-order for Galaxy S26 Ultra, S26+ and S26 will be available starting from February 26 and general availability will be available March 11 in Australia. The Galaxy S26 series features a unified design language across all models, with shared colour options including Cobalt Violet, White, Black and Sky Blue[27] alongside the Samsung.com/au exclusive[28] Pink Gold and Silver Shadow.

For added peace of mind, Samsung Care+[29] offers a device and mobile refresh program.

SPECIFICATION TABLE

*Specifications may vary by market.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties.

[2] Privacy Display feature controls the screen’s viewing angle to limit peripheral vision. Some changes in image quality may occur outside the viewing angle. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information. Available for specific apps once they are manually enabled in Settings. Use of screen protectors may impact the performance of the feature and may not be suitable for users with vision or accessibility requirements.

[3] Snapdragon branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Snapdragon is a trademark or registered trademark of Qualcomm Incorporated.

[4] AP performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[5] Vapor Chamber performance improvements shown compared to Galaxy S25 Ultra. Actual performance will depend on user environment, conditions and pre-installed software and applications.

[6] Actual battery life varies by network environment, features and apps used, frequency of calls and messages, the number of times charged and many other factors.

[7] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated capacity is 4,855 mAh for Galaxy S26 Ultra.

[8] ProScaler feature is supported on Galaxy S26+ and S26 Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.

[9] 47% more light on 200MP Wide camera and 37% on 50MP Telephoto (5x Optical Zoom) camera on Galaxy S26 Ultra. Brightness improvements shown are compared to Galaxy S25 Ultra.

[10] Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.

[11] Super Steady results may vary depending on editing method and/or shooting conditions.

[12] Playback, editing and export performance may vary depending on shooting conditions, device settings, and compatible software. Actual results may vary.

[13] Availability may vary by country, region, language device model, OS/One UI version. Actual results may vary.

[14] Photo Assist may require a network connection and Samsung Account login. Service availability may vary by country, language or device model. Photo Assist may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[15] Creative Studio feature requires a network connection and Samsung Account login. Service availability may vary by country, language or device model. The accuracy and reliability of the generated output is not guaranteed. Sticker sets only compatible with Samsung Keyboard and can only be shared via Quick Share feature with other Galaxy devices that have One UI 5.0 or later installed and Quick Share app version 13.8.50.x or later.

[16] Now Nudge feature requires a Samsung Account login. Available functions and features may vary by country, region and language. Text message prompts available with certain third party messaging apps including Samsung Messages, Google Messages, Google Chat, WhatsApp, WhatsApp Business, KakaoTalk, LINE, Signal, Instagram (DM), Tango, NTT Docomo Messages, KDDI Messages. Share photos in Now Nudge works by analysing available image content. Accuracy of results is not guaranteed.

[17] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model, apps. Some features may require a network connection. The description of photos provided by moments may not align with the user’s intent. Notifications must be switched on to be used as the recalled data. Recalled data available from supported app notifications, Messages, Gmail and Samsung Wallet and data collected from Gmail is only applicable if the user consents to Personal Data Intelligent’s Gmail read permission. Recalled data for reservation details only available from reservation confirmation messages.

[18] Compared to previous models.

[19] Circle to Search is a trademark of Google LLC. Results for illustrative purposes only. Available on select devices and internet connection required. Works on compatible apps and surfaces. Result may vary depending on visual matches. Check responses for accuracy.

[20] Bixby service availability requires Samsung Account login and data connection. Available functions and features may vary by country, region, and language. Bixby only recognises certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Japanese (Japan), Korean (South Korea), Mandarin Chinese (China), Portuguese (Brazil), Spanish (Spain), and Spanish (Latin America). Other supported languages may be added in the future. Not all accents, dialects, and expressions may be recognised, and actual performance may vary depending on pronunciation, voice level, and the surrounding environment. Use of Bixby may be limited in certain situations such as when recording media (Video/Game/Voice), during calls, Maximum Power Saving mode, Emergency mode and Samsung Kids. Service availability may vary by country/service provider/language/device model/OS version. Bixby controls selected apps, other apps to be supported. To control SmartThings enabled devices with Bixby, first connect the devices to the SmartThings app. For more information, visit the SmartThings website (https://ift.tt/jgIpiZE).

[21] Availability may vary by country, region, language device model, OS/One UI version.

[22] Privacy Display feature controls the screen’s viewing angle to limit peripheral vision. Some changes in image quality may occur outside the viewing angle. When activated, some information may still be visible to others depending on the viewing environment, such as angle or brightness. Caution is advised when exposing sensitive information. Available for specific apps once they are manually enabled in Settings. Use of screen protectors may impact the performance of the feature and may not be suitable for users with vision or accessibility requirements.

[23] Call Screening feature for Call Assist may vary by country, region and language. Feature may need to be manually activated in select regions.

[24] Samsung Knox Vault availability may vary by model including but not limited to Galaxy S Series, Galaxy A Series, Galaxy Tab S Series and more.

[25] AI features require compatible Samsung Galaxy phone.

[26] Default is set as off. User can turn on Head Gestures through the Galaxy Wearable app.

[27] Colour availability may vary depending on country or carrier.

[28] Exclusively available on Samsung.com.au/

[29] Terms and conditions apply. Samsung Care+ coverage, service type and promotion details may vary by country/region and deductible (service fee) may apply. To be eligible for Samsung Care+ promotion benefit, registration may be required. For detailed Samsung Care+ information, please visit https://ift.tt/dKNFQjg.

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Key Takeaways

Here are clear takeaways from Samsung’s Galaxy for the Planet update and the expanded 2030 goals.

What happened
– Samsung surpassed its 2025 sustainability goals for Galaxy for the Planet and unveiled a new 2030 phase.
– The initiative is expanding from product/design and operations to broader environmental impact across Samsung’s global footprint.

Progress highlights to date
– Materials and circularity
– 10 types of recycled materials now used in Galaxy exterior and interior components, with third-party verification (ISO 14021).
– Innovations in circularity include recycled plastics from ocean-bound sources and discarded fishing nets, plus a Circular Battery Supply Chain for reuse of materials from used batteries.
– Packaging and energy efficiency
– Single-use plastics eliminated from mobile packaging; ongoing R&D delivering near-zero standby power (less than 0.005W) across multiple charger wattages.
– Waste and operations
– Zero Waste to Landfill achieved across all 10 qualifying mobile manufacturing sites, earning Platinum designation under UL Solutions (100%+ landfill diversion); practices adapted regionally.
– Overall momentum
– With 2025 targets met on schedule, Samsung is accelerating its commitments through 2030 and broadening focus beyond products to operations.

2030 goals and focus areas
– Three core areas
– Advancing Circularity
– Target: incorporate at least one recycled material in every module of every mobile product (modules defined as key components like battery, display, camera, structural parts; excludes some accessories/new form factors).
– Strengthening Water Stewardship
– Target: return 110% of water consumed; pursue the highest level of Alliance for Water Stewardship (AWS) certification.
– Conserving Ecosystems (Biodiversity)
– Target: conserve ecosystems equivalent to the footprint of Samsung’s global mobile operations; protect and restore biodiversity around operations.
– Strategic shift
– 2030 goals extend beyond product and manufacturing improvements to address broader environmental and ecological impacts of Samsung’s global operations.

Implications for teams and actions to consider
– Product and supply chain design
– Plan for at least one recycled material in every module; engage suppliers to secure recycled materials and verify conformity (ISO 14021).
– Packaging and product manufacturing
– Maintain and scale packaging changes; monitor and reduce standby power across all chargers and related accessories.
– Environmental management and governance
– Develop a program to achieve AWS Platinum certification for water, plus ongoing biodiversity initiatives near key facilities.
– Track and report progress against 2030 KPIs; ensure regional adaptation where required.
– Metrics and verification
– Maintain third-party verification for materials; align with UL Solutions ZWTL standards and AWS requirements.
– Stakeholder communication
– Prepare internal and external updates highlighting progress, milestones, and 2030 commitments; leverage available video and sustainability resources for storytelling.

Key references and next steps
– Review the official Galaxy for the Planet resources page and Samsung sustainability site for detailed metrics and verification data.
– Identify owners for each 2030 pillar (Circularity, Water, Biodiversity) and set 12–18 month milestones.
– Determine regional implementation plans and any capital or supplier sourcing needs to meet the 2030 targets.

If you’d like, I can convert these into a one-page briefing for leadership or a slide-ready summary with owner assignments and milestones.

Summary of Samsung Expands Its Journey: Galaxy for the Planet with New Goals Through 2030

Samsung Electronics Co., Ltd. today announced progress on its Galaxy for the Planet sustainability commitments and introduced the next phase of the initiative with new environmental goals through 2030. Since launching Galaxy for the Planet in 2021, Samsung has achieved all four sustainability goals set for 2025, which were aimed at reducing environmental impact across product design, manufacturing and operations.

Galaxy for the Planet is the sustainability platform for Samsung’s Mobile eXperience(MX) business, guiding its long-term approach to advancing environmental sustainability. Since its launch, the initiative has driven steady progress across multiple focus areas, evolving alongside advances in technology, materials and operational capabilities.

“The progress we have made through Galaxy for the Planet reflects years of consistent effort across our teams and partners,” said TM Roh, CEO, President and Head of the Device eXperience(DX) Division at Samsung Electronics. “Sustainability is central to how we operate and innovate. It informs how we design products, manage resources and create value beyond our devices. As we work toward our 2030 goals, we are expanding our commitments beyond products and operations to address broader environmental impact as we work toward our 2030 goals.”

Progress on Galaxy for the Planet

Samsung has achieved all four of its 2025 sustainability goals for the Galaxy for the Planet initiative, which was designed to reduce the environmental impact of the company’s mobile products and operations.

A core focus has been expanding the use of recycled and responsibly sourced materials across Galaxy products.[1] Today, Samsung has applied 10 types of recycled materials[2] in both exterior and interior components, supported by ongoing research, testing and verification.

One area of progress is enhancing circularity through innovation in materials. Samsung has incorporated recycled plastics recovered from ocean-bound, discarded fishing nets, and continues its efforts in closed-loop systems such as its Circular Battery Supply Chain, which enables the recovery and reuse of materials from previously used Galaxy device batteries.

Samsung also eliminated single-use plastics from its mobile packaging, transitioning to paper-based and recycled alternatives.[3] At the same time, continued research and development in low standby power technology has reduced standby power consumption in Galaxy mobile phone chargers to near-zero levels  — an innovation now applied across multiple charger wattages.[4]

Across manufacturing operations, Samsung has advanced landfill waste reduction by implementing Zero Waste to Landfill (ZWTL) practices globally. All 10 qualifying mobile manufacturing sites[5] have achieved the Platinum designation for ZWTL under the UL Solutions standard, reflecting landfill diversion rates of 100 percent or higher. Such waste management practices are adapted to regional regulations and infrastructure, as well.

These achievements reflect Samsung’s progress under Galaxy for the Planet and provide momentum to expand the initiative further. With its initial targets met on schedule, Samsung is expanding its environmental commitments with new goals through 2030.

Deepening Our Commitments to the Environment

For its next phase, Galaxy for the Planet will expand beyond product-level initiatives to address the broader environmental and ecological impact of Samsung’s global operations. The new 2030 goals will focus on three key areas: circularity, water stewardship and biodiversity.

• Advancing Circularity

Samsung will continue to advance circularity across its mobile products, with the aim of incorporating at least one recycled material in every module of every mobile product. This underscores the company’s commitment to more responsible and efficient materials sourcing across the Galaxy ecosystem.[6]

• Strengthening Water Stewardship

Samsung is deepening its approach to water stewardship across its mobile operations,[7] with the goal of returning 110 percent of the water consumed. This includes pursuing the highest level of Alliance for Water Stewardship (AWS) certification for responsible water management practices.[8]

• Conserving Ecosystems

Recognizing that its operations can have an impact on surrounding ecosystems, Samsung has set a goal to conserve ecosystems equivalent to the footprint of its global mobile operations.[9] This goal focuses on protecting and restoring natural environments in ways that strengthen biodiversity and ecological resilience around Samsung’s global footprint.

As Samsung continues its sustainability journey, Galaxy for the Planet reflects Samsung’s belief that environmental responsibility is integral to how the company innovates, operates and creates long-term value, reinforcing its commitment to sustainability as a core part of its business.

The video capturing the journey of Galaxy for the Planet is available at the following link.

For more information about Galaxy for the Planet, visit here. Additional details on Samsung’s sustainability metrics, verification processes and progress are available in the Samsung Electronics Sustainability website.

[1] All recycled materials used in Galaxy products have undergone third-party verification figure based on ISO 14021. These include pre- and post- consumer recycled materials

[2] Includes plastics, glass, aluminum, cobalt, lithium, steel, copper, gold, rare earth elements and tantalum. Recycled material use varies by product. For more information, visit: https://www.samsung.com/global/sustainability

[3] In select markets, limited use of plastic wrapping or sealing labels remains due to local conditions. Some legacy packaging materials produced prior to the transition may still be in distribution. For more information, visit: https://www.samsung.com/global/sustainability

[4] Less than 0.005W standby power technology is based on newly released 15W, 25W and 45W Galaxy mobile phone chargers. Figures and product information are based on internal test and findings

[5] Brazil (SEDA-P(C), SEDA-P(M)), Egypt (SEEG-P), India (SIEL-P(N)), Indonesia (SEIN-P), Korea (Suwon, Gumi), Türkiye (SETK-P), and Vietnam (SEV, SEVT)

[6] “Module” refers to key functional components within a mobile product (such as the battery, display, camera or structural components). The goal applies to Samsung Galaxy phones, tablets, PCs and watches, excluding certain accessories and new or emerging form factors.

[7] Brazil (SEDA-C, SEDA-M), Egypt (SEEG), India (SIEL-N), Indonesia (SEIN), Korea (Suwon, Gumi), Türkiye (SETK), Vietnam (SEV, SEVT)

[8] ‘Highest level’ is defined as achieving the top certification level(‘Platinum’) of the Alliance for Water Stewardship (AWS).

[9] Brazil (SEDA-P(C), SEDA-P(M)), Egypt (SEEG-P), India (SIEL-P(N)), Indonesia (SEIN-P), Korea (Suwon, Gumi), Türkiye (SETK-P), and Vietnam (SEV, SEVT)

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Key Takeaways

Here are the key takeaways from the Galaxy AI expansion notes.

Executive summary
– Samsung announced the continued expansion of Galaxy AI into a more open, integrated multi-agent ecosystem, adding Perplexity as an additional AI agent on upcoming flagship Galaxy devices. The system-level AI aims to reduce effort, increase user choice and flexibility, and enable more natural interactions without constant app switching.

What Samsung announced and why it matters
– Multi-agent expansion: Galaxy AI will support a choice of integrated agents, giving users options that fit their needs, preferences, and routines.
– System-level orchestration: Galaxy AI operates at the OS level, understanding user context and enabling natural interactions across the device, not confined to single apps.
– Perplexity integration: Perplexity will be available on upcoming flagship devices, accessible via “Hey Plex” wake word or by pressing and holding the side button, and can work with compatible Samsung Apps and select third-party apps to streamline multi-step tasks.
– Background operation and seamless experience: The AI can work in the background, reducing the need to switch apps or repeat commands, contributing to a more cohesive Galaxy experience.
– Open ecosystem and partnerships: Samsung emphasizes an inclusive ecosystem and collaboration with trusted partners to expand experiences across the Galaxy environment.

Key features and details to note
– Access methods for Perplexity: Voice wake phrase “Hey Plex” and quick-access side button control.
– App compatibility: Will work with compatible Samsung Apps and select third-party apps; requires necessary permissions in device settings; functionality may vary by app and use case.
– Availability and rollout: Perplexity will be pre-installed on S26 Series devices; can be removed by users; additional device support and experiences to be announced.
– Pricing: Galaxy AI features are currently free; no plans to charge for Galaxy AI features themselves. Third-party AI features may have different terms.
– Context and user experience: Focus on reducing steps and cognitive load, enabling more natural task completion across devices.

Implications for teams and operations
– Product and UX: Need to plan for cross-app integration, permissions handling, and intuitive user onboarding for “Hey Plex” and side-button access.
– Partnerships and ecosystem management: Continued collaboration with partners like Perplexity; monitor other potential integrations and supported apps.
– Legal, privacy, and compliance: Clarify data handling and permissions when using third-party agents; ensure user controls are clear and accessible.
– Marketing and support: Prepare messaging around open ecosystem, ease of use, and the ability to choose preferred AI agents; develop user guides and FAQs.

Risks and considerations
– Compatibility variability: Differences in app support and permissions could affect user experience across devices and apps.
– Dependency on partnerships: Success relies on ongoing third-party integrations and support.
– User control and privacy: Need clear disclosures and easy opt-out controls for background AI activity.

Questions for follow-up
– What is the exact roadmap and timeline for device support beyond the S26 Series?
– Will there be any premium AI services or features in the future, or will Galaxy AI remain free for core functionalities?
– Which third-party apps are prioritized for initial Perplexity integration, and what are the permission requirements?
– How will user data be managed across multiple agents and apps when operating in the background?

Recommended next steps
– Prepare internal briefing materials and FAQ for customer support about “Hey Plex,” side-button access, and Perplexity integration.
– Create a rollout plan outline for Perplexity on S26 Series, including marketing messages and onboarding tutorials.
– Engage with product and privacy teams to finalize permission flows, data handling, and user controls across supported apps.
– Develop a simple one-page user guide highlighting how to choose and switch between agents within Galaxy AI.

If you’d like, I can tailor these takeaways into a slide-friendly brief or a one-page executive memo for distribution.

Summary of Galaxy AI Expands Multi-Agent Ecosystem To Give Users More Choice and Flexibility

Samsung Electronics Co., Ltd. today announced the continued expansion of Galaxy AI, reinforcing its vision for a rich, open and integrated multi-agent ecosystem. Built around Samsung’s vision of AI that reduces effort and steps across everyday tasks, Galaxy AI is designed to help users get things done more naturally with greater choice, flexibility and control.

Recent insights[1] show that people are increasingly using multiple AI agents depending on the task as AI becomes more embedded in daily routines. Nearly 8 in 10 users now rely on more than two types of AI agents. Reflecting this shift, Samsung is evolving Galaxy AI[2] to support a choice of integrated agents, enabling users to choose the experiences that best fit their needs, preferences and routines.

Galaxy AI was built to bring meaningful AI directly into the operating system through deep, framework-level connections across the device. Rather than operating within individual apps, Galaxy AI works at the system level by understanding the user’s context to support more natural interactions.

This approach reduces the need to switch between apps or repeat commands, allowing Galaxy AI to work in the background. It also enables Samsung to curate experiences from supporting services, such as Perplexity, while ensuring everything feels seamlessly integrated within the Galaxy environment.

“We’ve been committed to building an open and inclusive integrated AI ecosystem that gives users more choice, flexibility and control to get complex tasks done quickly and easily,” said Won-Joon Choi, President, Chief Operating Officer (COO) and Head of the R&D Office, Mobile eXperience (MX) Business at Samsung Electronics. “Galaxy AI acts as an orchestrator, bringing together different forms of AI into a single, natural, cohesive experience.”

As part of this multi-agent expansion, Samsung will introduce Perplexity as an additional AI agent on upcoming flagship Galaxy devices. Users will be able to access Perplexity through a dedicated voice wake phrase, “Hey Plex,” or via quick-access controls such as pressing and holding the side button, making contextual assistance easy to reach when needed. Perplexity can work with other compatible Samsung Apps as well as select third-party apps to help streamline multi-step tasks, making it easier for users to move between activities without switching apps. This can offer Galaxy users a more integrated and flexible AI experience across the device.[3]

As Samsung continues to expand its inclusive AI ecosystem — in part by collaborating with trusted partners — the company remains focused on enabling experiences that are easy to use and available to all. Additional details about supported devices and experiences will be announced soon.

[1] Based on Samsung’s internal research.

[2] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties.

[3] The Perplexity app comes pre-installed on S26 Series devices and can be removed at any time. To enable Perplexity to work with compatible Samsung apps and select third party apps, users must grant the necessary permissions in device settings. Functionality may vary depending on app compatibility, user permissions, and available features. Multi step task support may differ by app and use case.

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Key Takeaways

Here are the clear takeaways from the Samsung Spatial Signage notes:

– Product launch and scope
– Samsung Spatial Signage expands Samsung’s commercial displays in Australia.
– Sizes: 85-inch, 55-inch, and 32-inch models releasing across the year.
– Glasses-free 3D visuals using Samsung’s Spatial Signage with AI-powered content optimization via Samsung VXT’s AI Studio.

– Key features and technology
– 3D technology: Spatial Signage uses patented 3D Plate technology to deliver depth behind the LCD without glasses.
– 85-inch model specs: 4K UHD resolution (2160 x 3840) in a 9:16 portrait format; 360-degree rotating visuals (front/back/side).
– Processing and image quality: Quantum Processor, 4K upscaling, 16-bit color mapping, dynamic HDR refinement, anti-glare panel.
– Design: UltraThin design, 52mm profile, 49kg weight; compatible with Slim Fit Wall Mount (sold separately).

– AI and content workflow
– AI Studio is an AI-powered content app within Samsung VXT (cloud CMS) that converts static images into signage-ready video.
– Content created via AI Studio is automatically optimized for Spatial Signage (shadow detailing, margins, background treatments).

– Market use cases and positioning
– Early use cases cited: duty-free shops, department stores, sports stadiums.
– Emphasis on immersive, “Wow” factor and easier content creation for engaging customer experiences.

– Awards and recognition
– CES 2026 Innovation Award Honoree in the Enterprise Tech category (commercial debut).
– IFA 2025 Innovation Award Honoree in Best in Emerging Tech.

– Availability and pricing
– Availability for Australia: from April.
– 85-inch price (RRP, incl. GST): AU$28,530.
– 32-inch model: July launch.
– 55-inch model: September launch.
– Pricing for 32-inch and 55-inch to be confirmed closer to launch.
– Slim Fit Wall Mount is sold separately.
– VXT and AI Studio access: VXT is cloud-based CMS; AI Studio globally available in 1H 2026; additional costs may apply based on usage.

– Next steps / actions to consider
– Determine targeted pilots or rollout plan for AU April launch.
– Align marketing materials and product briefing for sales teams.
– Confirm procurement plan for 85″, 55″, and 32″ units and related accessories (Slim Fit Wall Mount).
– Plan training or onboarding for VXT AI Studio usage and support.
– Track pricing updates for 55″ and 32″ models as launch nears.

– Risks and considerations
– Potential additional costs for VXT usage and AI Studio features; confirm regional feature availability and pricing.
– Ensure compatibility with existing signage ecosystems and content workflows.
– Verify installation requirements and lead times for Slim Fit Wall Mount.

Follow-up questions you might want to address
– Do we want to pursue a pilot program in select Australian retail locations ahead of full rollout?
– What is the anticipated total cost of ownership when including VXT/AI Studio usage, content creation, and mounts?
– Are there any channel partner or integration needs (e.g., CMS integration with our current signage infrastructure)?
– What marketing assets and case studies should we prepare to support the AU launch?

Summary of Samsung Introduces Spatial Signage to Australia, Elevating Immersive Commercial Displays

Samsung Electronics Australia has today announced the expansion of its commercial display offerings locally with the launch of Samsung Spatial Signage. Rolling out in 85-inch, 55-inch and 32-inch sizes throughout the year, the new range combines immersive glasses-free 3D visuals with AI-powered content optimisation through Samsung VXT’s AI Studio to streamline signage creation for commercial environments.

“As commercial environments continue to evolve, integrating display technology with smart content solutions has become critical”, said Shawn Kwon, Vice President, Integrated B2B at Samsung Electronics Australia. “With glasses-free 3D Spatial Signage supported by AI-powered Samsung VXT, we’re helping businesses deliver more immersive and engaging experiences across a broad range of commercial use cases. With that, we are now seeing early use cases spanning duty free shops, department stores and sports stadiums – where 3D content is bringing the ‘Wow’ factor, enhancing a customer’s experience. We’re proud to be empowering businesses with Spatial Signage products – Australian businesses can now be very creative with their own customer engagement, as by bringing 3D into the main stage, content can be delivered in a much more intuitive environment.”

Bringing Brands to Life Across a Range of Environments With Spatial Signage

Spatial Signage is Samsung’s industry-leading 3D digital signage that delivers an immersive visual experience. Using Samsung’s patented 3D Plate technology, it creates a sense of spatial depth positioned behind the LCD panel. Content retains the sharpness of 2D visuals while adding natural-looking 3D depth — without the need for specialised equipment such as 3D glasses. The display’s presentation naturally draws attention in retail, luxury, museum and entertainment settings, helping direct focus to key promotions, exhibitions or important information.

The newly launched 85-inch Spatial Signage display features a 4K UHD resolution (2,160 x 3,840) in a 9:16 portrait format, which enables brands and venues to present 360-degree rotating visuals that show front, back and side views of a product or scene.

Powered by Samsung’s industry-leading Quantum Processor, the display provides 4K UHD upscaling, 16-bit colour mapping and dynamic HDR refinement to deliver sharper detail, smoother tonal transitions and consistent colour accuracy. Additionally, an anti-glare panel helps maintain clarity under bright or challenging lighting conditions.

Spatial Signage features an UltraThin Design with a slim 52mm profile and a lightweight 49kg build. Compatible with a Slim Fit Wall Mount, the display installs like conventional signage and integrates cleanly into compact or design-sensitive locations, without the bulky, box-like enclosures typically associated with traditional showcase-style displays.[1]

AI Studio, a new AI-powered content app within Samsung VXT,[2] allows for streamlined content creation for all Samsung signage connected to the platform. The app transforms static images into signage-ready video without the need for external tools or manual setup. Content created through VXT’s AI Studio app is automatically optimised with refined shadow detailing, adjusted margins and background treatments for Spatial Signage — creating more realistic and balanced visuals tailored for a wide variety of commercial environments.

Recognised for its pioneering 3D capabilities, Spatial Signage has been named a CES 2026 Innovation Award Honouree in the newly introduced Enterprise Tech category, which made Samsung one of the first to be recognised in the category during its commercial debut at the show. Last year, the display was also named an IFA 2025 Innovation Award Honouree in the ‘Best in Emerging Tech’ category.

Spatial Signage will be available in Australia from April with the 85-inch model at an RRP of $28,530 (incl. GST). The 32-inch variant will follow in July, with the 55-inch arriving in September; pricing for both models will be confirmed closer to launch.

[1] Slim Fit Wall Mount must be purchased separately.

[2] Samsung VXT is a cloud-based digital signage platform that combines content creation, management, and remote device control within a single CMS, accessible via desktop and mobile. VXT is sold separately, and feature availability may vary by region. AI Studio will be available globally in 1H.2026 and may incur additional costs depending on usage.

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