Key Takeaways

### Meeting Takeaways: Samsung Australia Launches Next-Gen Odyssey Gaming Monitors

1. **New Product Launch**:
– Samsung has launched two new gaming monitors for pre-order in Australia: the Odyssey 3D (G90XF model) and the Odyssey OLED G8 (G81SF model).

2. **Odyssey 3D Features**:
– 27-inch monitor delivering a glasses-free 3D gaming experience using advanced eye-tracking technology and proprietary lenticular lenses.
– Collaborations with game developers including Nexon and Neowiz to enhance 3D gaming.
– AI video conversion capability to transform video content into 3D.
– Gaming performance features include a 165Hz refresh rate, 1ms Gray-to-Gray response time, AMD FreeSync Premium, and NVIDIA G-SYNC compatibility.
– Unique Edge Lighting to enhance immersion by synchronizing with game colors.
– Pre-order price: $2,999.

3. **Odyssey OLED G8 Features**:
– Available in 27” and 32” sizes, boasting a remarkable pixel density of 166 pixels-per-inch on the 27” model.
– 240Hz refresh rate and excellent 0.03ms response time.
– Advanced QD-OLED visuals with superior color and contrast thanks to quantum dot technology.
– Features include VESA DisplayHDR TrueBlack 400 and Glare Free technology to enhance user experience.
– Stylish design with ergonomic setup and customizable lighting.
– Pre-order prices: $1,799 for 27” and $1,999 for 32”.

4. **Commitment to Quality**:
– Hoon Chung, Executive VP of Visual Display Business at Samsung, emphasized the company’s dedication to innovation in gaming displays to improve the gaming experience.

5. **Availability**:
– Both the Odyssey 3D and Odyssey OLED G8 are now available for pre-order, with availability links provided for more information.

6. **URLs for Further Information**:
– [Odyssey 3D Monitor](https://ift.tt/1CnIDR2)
– [Odyssey OLED G8 Monitor](https://ift.tt/WPzMRfq)
– [General Odyssey Monitor Information](https://ift.tt/lV6p3gt)

Summary of Samsung Australia Launches Next-Gen Odyssey Gaming Monitors That Showcase Immersive 3D and OLED Excellence

Samsung Odyssey 3D gaming monitor is now available for pre-order in Australia. Image simulated for illustrative purposes.

Samsung Electronics Co., Ltd. has today announced that its newest Odyssey gaming monitors, including the revolutionary Odyssey 3D and the stunning Odyssey OLED G8, are now available for pre-order in Australia. These monitors, which push the boundaries of immersion and excellence, have been meticulously designed to deliver excellence to modern gamers.

“At Samsung, we are committed to delivering cutting-edge display technology that enhances the gaming experience,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “The new Odyssey monitors represent a significant leap forward in innovation, visual quality and performance, empowering gamers to fully immerse themselves and perform at their best.”

Experience the world of 3D gaming with Samsung Odyssey 3D. Image simulated for illustrative purposes.

Entering the World of 3D Gaming on the Odyssey 3D

The new Odyssey 3D (G90XF model) 27” monitor introduces a groundbreaking 3D gaming experience that does not require dedicated glasses. Advanced eye-tracking technology and a proprietary lenticular lens deliver a natural-looking high-definition 3D image, accessible through the Reality Hub app,[1] which makes the action jump out of the screen to bring new energy and immersion to selected games and video content.

Samsung is actively collaborating with major game developers to make the most out of this 3D technology. These collaborations include:

• Nexon for The First Berserker: Khazan, now available in Australia
• Neowiz for the critically acclaimed Lies of P. The company’s first downloadable content (DLC), Overture, is scheduled for release in the second half of 2025.

In addition to 3D gaming, the Odyssey 3D features AI video conversion, which can transform video content into 3D, breathing new life into nearly all content.[2] Every scene of compatible content is analysed and converted to 3D for 3D effects with less eye strain.

The Odyssey 3D also boasts impressive gaming performance. A 165Hz refresh rate and 1ms Gray-to-Gray (GtG) response time keep gaming responsive and smooth on its 4K screen, while AMD FreeSync Premium and NVIDIA G-SYNC Compatible help reduce choppiness and screen lag, even during fast and complex gameplay.

Edge Lighting takes 3D immersion to the next level by filling the gaming environment with lighting that adapts to games. It fills the space under the monitor with colours that synchronise with the screen’s lighting, enhancing the 3D screen and bringing game environments into real life.

Now available for pre-order in Australia, Odyssey 3D has an RRP of $2,999. For more information, please visit: https://www.samsung.com/au/monitors/gaming/odyssey-3d-g90xf-27-inch-165hz-uhd-ls27fg900xexxy/

Samsung OLED G8 – 4K monitor with a 240Hz refresh rate, featuring 166 pixels-per-inch (ppi) — the highest pixel density for a screen of this size. Image simulated for illustrative purposes.

Odyssey OLED G8 Features Highest Pixel Density on a 27’’ Screen

The incredible picture quality of Samsung OLED gets a performance boost on the new Odyssey OLED G8 (G81SF model). Available for pre-order from today in 27” and 32” models, the 27” has 166 pixels-per-inch — the highest pixel density for a screen that size — and a 240Hz refresh rate. Both sizes of the OLED G8 bring next level performance and visual quality together.

The new 4K QD-OLED visuals deliver amazing details, with enhanced colours and contrast ratio from any viewing angle thanks to quantum dot technology. Boosted by VESA DisplayHDR TrueBlack 400, it delivers near-infinite contrast that makes vibrant colours pop, even at the high, typically 250nit brightness. Glare Free technology certified by Underwriters Laboratories (UL) helps minimise reflection, reducing distractions during use[3].

The screen’s image is protected by Samsung OLED Safeguard+. The proprietary Dynamic Cooling System uses a Pulsating Heat Pipe to diffuse heat without adjusting brightness. This helps protect the screen from burn-in.

The 240Hz refresh rate and 0.03ms (GtG) response time make the Odyssey OLED G8 a top performance gaming monitor, with fast and smooth screen movements. It supports AMD FreeSync Premium Pro and NVIDIA G-SYNC Compatible to prevent stuttering, tearing and jittering. These performance features combine to make gaming ultra-smooth, responsive and immersive.

The Odyssey OLED G8 also makes a stylish addition to any gaming setup. The slim metal design fits any aesthetic, while Core Lighting+ surrounds the user with lighting based on the screen. And it’s all easy to set up, thanks to the ergonomic stand.

Now available for pre-order in Australia, Odyssey OLED G8 27” has an RRP of $1,799. The Odyssey OLED G8 32” has an RRP of $1,999. For more information, please visit: https://www.samsung.com/au/monitors/gaming/odyssey-oled-g8-g81sf-32-inch-240hz-oled-uhd-ls32fg812sexxy/#specs

For more information of the Odyssey 3D gaming monitor or Odyssey OLED G8 gaming monitor, please visit https://www.samsung.com/au/monitors/odyssey-gaming-monitor/ .

[1] Reality Hub must be installed. The app can be downloaded from Samsung.com or Microsoft Store. Only the games that are specified in the Reality Hub can be transferred for 3D gaming.

[2] To activate 3D conversion, Reality Hub must be running in the system tray and video must be in full screen. Some video players may not support 3D conversion. 3D conversion is not available for DRM content or when HDR mode is enabled. 3D conversion only supported with NVIDIA graphics cards. RTX 3080 or higher recommended. For optimal 3D performance, the following PC specifications are recommended: CPU: Intel i7 or higher, AMD Ryzen 7 1700X or higher.

[3] * The Odyssey G8 has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.”Glare Free” terminology comes from the UL standards for certification and may not accurately describe the feature’s performance.

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Key Takeaways

**Meeting Takeaways: Samsung Australia OLED TV Launch**

1. **Product Launch Overview:**
– Samsung Australia unveiled its extensive range of OLED TVs, marking its most comprehensive lineup to date, which includes the S85F, S95F, and S90F series.

2. **New OLED S85F Series:**
– The S85F series is introduced in four sizes: 55″, 65″, 77″, and 83″, expanding the OLED offerings significantly.
– This series aims to combine performance and value.

3. **Expanded Range:**
– The OLED S90F series will now have six sizes available, while the OLED S95F retains four sizes.
– Total models for 2025 have increased to fourteen from seven in 2024.

4. **Personalization and Technology:**
– The new TVs include advanced AI features through the Vision AI system, enhancing picture and sound quality based on viewer preferences and room conditions.
– Key features include Auto HDR Remastering, a Real Depth Enhancer, and the hardware’s ability to intuitively learn users’ preferences.

5. **Visual and Audio Enhancements:**
– The S95F features a glare-free coating and offers 30% brightness improvement over its predecessor, complemented by Quantum HDR OLED Pro for detailed visuals.
– All models support Samsung’s Q-Symphony technology for enhanced audio experiences, adjusting based on room acoustics.

6. **Entertainment and Connectivity:**
– The One UI Tizen OS provides features for seamless entertainment access, smart home integration, and a long-term upgrade guarantee (7 years).
– Samsung Gaming Hub allows access to a variety of games without additional console downloads.

7. **Availability:**
– The new Samsung OLED 2025 range is available for pre-order via Samsung’s website and will roll out to leading retail stores soon.

8. **Pricing Information:**
– Prices vary based on model and size, with the S95F series priced between AUD 4,640 and AUD 11,499, and the S85F series between AUD 2,874 and AUD 8,049.

For more details, refer to [Samsung’s official announcement](https://ift.tt/j1YMfiP).

Summary of Samsung Australia unveils its most expansive range of OLED TVs yet

Samsung introduces OLED S85F series. Image simulated for illustrative purposes. Music Frame sold separately.

Samsung Electronics Co., Ltd, the world’s No.1 TV brand for 19 years[1], is today unveiling its full line-up of Samsung OLED TV models, bringing its most expansive, intelligent, and intensely cinematic OLED range yet to Australia. In 2025, the Samsung OLED S85F series joins the S95F and S90F, enabling more Australians to experience the Samsung difference via bright and rich AI-enhanced picture and sound performance, sleek sophisticated designs, and endless entertainment possibilities.

In introducing the OLED S85F series in four screen sizes (55”, 65”, 77” and 83”), expanding the OLED S90F series to six screen sizes (42”, 48”, 55”, 65”, 77” and 83”), and topping off the range with the OLED S95F series in four screen sizes (55”, 65”, 77” and 83”), Samsung has doubled its range offerings since 2024[2]. The expansion of its OLED line-up reflects Samsung’s commitment to offer Australians a screen to suit every experience, room and preference.

“We know that every Australian’s lifestyle is unique so we have expanded our OLED range to provide more sizes, more models, and more personalised AI-powered features so Australians can choose an OLED screen that’s perfectly suited to their needs,” said Simon Howe, Director – Audio Visual, Samsung Australia. “Backed by a new 7-years One UI Tizen upgrade guarantee[3], Australians can be confident that their Samsung OLED TV will continue to offer value-long term via personalised picture and sound experiences and exclusive Samsung endless entertainment possibilities.”

Revolutionary Vision AI ushering in a new era of personalised viewing experiences

Comprising Samsung’s most advanced AI powered 4K processors[4], the 2025 Samsung OLED range delivers the Vision AI promise to usher in a new era of TV experiences beyond conventional viewing. OLED S95F and S90F models are powered by 128 AI neural networks driving a suite of advanced features that automatically upscale picture and sound to the highest quality[5] potential based on viewing room conditions and unique viewer content preferences.

With premium features including Auto HDR Remastering, Real Depth Enhancer, Active Voice Amplifier Pro, and OLED Brightness Booster built-in as standard across all models, Samsung’s OLED screens analyse content played in real time, adjusting brightness, contrast, and sound, to deliver the best possible viewing experience without the need for manual adjustments[6]. Furthermore, via Vision AI enhancements, Samsung OLED TVs will automatically learn a user’s preferred picture settings for sports, cinema and general viewing content, and intuitively adapt settings. The result is an incredibly personalised cinematic experience no matter the content source – live TV and sport, streamed blockbusters, or online and console gaming content.

Samsung is the Global No.1 TV brand according to Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

Setting a new standard of premium Samsung OLED picture quality

The 2025 Samsung OLED S95F features a new Glare-free coating, helping to reduce distractions from external light sources and thriving in bright Australian conditions.[7]

Enhanced by it new processor, the hero OLED S95F is 30% brighter than its predecessor, exposing exceptional details in content that weren’t visible before[8]. By analysing the data that exists within High Dynamic Range content, Quantum HDR OLED Pro makes those details visible at virtually any brightness[9]. HDR Brightness Optimiser supports to maintain incredibly accurate colour and deep contrasts, even when there is bright daylight for a truly brilliant viewing experience.

The Samsung OLED S95F offers ultra-smooth motion for games up to 165Hz VRR[10]. HDMI2.1 supports high-bandwidth sources, while AI Auto Game mode[11] optimises settings for peak performance. Samsung Gaming Hub and Xbox Game Pass provide access to over 100 games without the need for downloads or consoles[12].

Samsung introduces OLED S85F series. Image simulated for illustrative purposes. Music Frame sold separately.

New Samsung OLED S85F blends performance and value

New to the range in 2025, the Samsung OLED S85F offers Australians the perfect blend of performance and value. Compared to the 2024 hero, OLED S95D, the 2025 OLED S85F features the same powerful AI processor, unlocking the full power of 4K AI upscaling, yet comes in a new expansive 83-inch screen size.

All 2025 Samsung OLED TVs feature Pantone Validation[13] providing assurance that every scene is experienced in accurate colour for vivid lifelike visuals. Designed to be beautiful from every angle, each Samsung OLED TV is designed to seamlessly blend in with any home décor. At 12.6mm thin, the OLED S95F’s stunning Infinity Design offers a near bezel-less experience, maximising screen real-estate for an immersive viewing experience.

Immersive sound for a complete experience

Samsung’s OLED TVs are designed to not only deliver stunning visuals but also to create immersive sound environments. With the integration of Q-Symphony technology, the OLED S95F, OLED S90F and OLED S85F models sychronise with compatible Samsung soundbars to provide rich, multidirectional audio experiences[14]. AI Sound Optimisation continually adjusts sound levels based on the room’s acoustics and content, ensuring Australians receive an incredible audio experience, whether their watching a dramatic action scene or watching quiet dialogue.

Delivering the trademark Endless Entertainment features enabled only by Samsung

Samsung continues to provide TVs that deliver more than their core promise via its One UI Tizen OS which supports endless entertainment[15] and lifestyle options.

With Samsung SmartThings, Australians can make their TV the hub of their connected home, managing, monitoring and controlling connected devices from around the home calmly and conveniently[16]. Via Samsung TV Plus, Australians can enjoy over 100 live channels and on-demand shows, accessing a variety of channels that cover news, sports, entertainment, and more. Additionally, Gaming Hub provides a seamless gaming experience, offering access to a wide range of games and gaming services. Samsung Daily+ helps to streamline and manage daily activities, while Samsung Knox security helps ensure that services and smart home devices are protected, providing peace of mind for OLED owners.

One UI Tizen will support Tizen OS upgrades for the next 7 years offering customers assurance in long-term value from their Samsung OLED TV[17].

From today, the Samsung OLED 2025 range is available for pre-order via samsung.com/au, with models rolling out in leading retail stores nationwide.

For more information, visit: https://www.samsung.com/au/tvs/oled-tv/highlights/

Price Guide

Please note, pricing is set at dealer discretion.

[1] Source – Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] Samsung’s 2024 line-up comprised seven OLED SKUs. It’s 2025 range comprises fourteen OLED SKUs. For more information, visit www.samsung.com/au 

[4] S95F and S90F feature NQ4 AI Gen3 Processor. S85F features NQ4 AI Gen2 Processor.

[5] Picture quality of upscaled content will vary depending on the quality and resolution of source content and may not apply to PC connection and Game Mode.

[6] Picture quality will vary depending on quality and resolution of source content. The quality of sound effects may vary depending on the source content, installation and environmental characteristics.

[7]  The S95F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.

[8] Based on internal tests.

[9] Source content must be HDR10+ format. The Range of Quantum HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

[10] Requires compatible gaming PC supporting 4K resolution, 165Hz motion rate and Variable Refresh Rate. Picture quality will vary depending on quality and resolution of source content.

[11] AI Auto Game mode works for console games only.

[12] A controller may be required depending on the specific game being played on the Gaming Hub.

Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account.

** Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.

[13] Picture quality may vary depending on quality and resolution of source content and viewing conditions.

[14] Q-Symphony is available only with compatible 2022 Q-Series and S-Series Soundbars and onwards. Soundbar sold separately. Audio effects may vary based on source content, installation and environmental characteristics.

[15] Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use.

[16] Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit https://ift.tt/rb3xlUm for a list of current compatible devices.

[17] Tizen OS upgrades will be supported for 7 years starting from 2025, for products released in the year 2025. Please note that the upgrade does not cover hardware-related performance, features or durability.

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Key Takeaways

### Meeting Takeaways: Galaxy S25 Ultra Overview

**1. Product Introduction**
– The Galaxy S25 Ultra is positioned as a personal AI companion rather than just a smartphone.
– Features advanced AI technologies and significant hardware enhancements.

**2. Enhanced Multitasking Capabilities**
– Powered by Snapdragon® 8 Elite Mobile Platform, it acts as a multimodal AI agent, improving task management and performance.
– Capable of intuitive actions like automatically adding flight details from emails to your calendar.

**3. Voice-Activated Photo Search**
– The device supports natural language search to find photos quickly and efficiently.
– Users can employ voice commands across various applications for easier navigation.

**4. Personalized Information Hub**
– Introduces “Now Brief” for tailored morning updates, including weather and health insights.
– Features the Now Bar for quick access to frequently used information on the lock screen.

**5. Custom Data Management and Security**
– Equipped with Knox Vault and Personal Data Engine for secure, personalized experiences based on user data analysis.

**6. Gaming and Multimedia Enhancements**
– Provides superior gaming performance with significant improvements in processing and graphics capabilities.
– Features improved battery life and efficient heat dissipation for extended usage.

**7. Photography Advancements**
– The ProVisual Engine enhances photography and videography with advanced AI features to improve color, contrast, and low-light performance.

**8. Durability and Longevity**
– Constructed with durable materials like titanium and Corning® Gorilla® Armor 2 for enhanced drop protection and scratch resistance.
– Offers seven years of operating system upgrades and security updates for long-term reliability.

**9. Target Audience**
– Designed for busy professionals, creative enthusiasts, and anyone looking to optimize their daily life with smart technology.

These takeaways outline the key features and benefits of the Galaxy S25 Ultra, emphasizing its role as a multifunctional personal assistant, enhanced performance, and user-friendly capabilities.

Summary of Here’s Why the Galaxy S25 Ultra is Your Personal AI Companion

Looking for a reason to get the latest Galaxy S25 Ultra? Look no further.

The all-new Galaxy S25 Ultra is not just another smartphone – it is your personal AI companion[1], powered by advanced AI technologies and serious hardware upgrades that set new standards for what a phone can do for you.

Your second brain that lets you work smarter

Ever wish that you could clone yourself when juggling multiple tasks? Fret not, the Galaxy S25 Ultra easily steps in as your multimodal AI agent, thanks to the revolutionary Snapdragon^® 8 Elite Mobile Platform for Galaxy chipset, powering Galaxy AI¹ experiences that make every task easier, together with smoother performance, faster app launches, and improved AP performance[2].

This is not just about raw power – it is about intelligent assistance that feels natural and intuitive. For instance, checked out a great deal on flights to Bali? Multimodal AI[3] recognises vital details from your inbox and suggests next actions like adding them to your calendar so you can avoid tedious copying and pasting between apps, with this highly efficient personal secretary who never misses a beat.

Galaxy AI can search through your Samsung Gallery via voice command to find the photo you’re looking for

Finding that perfect sunset photo from your last holiday with your besties does not mean scrolling endlessly through your photo album anymore. Simply say what you are looking for – “Find me that sunset photo I took with my friends at Mount Batur” – and watch as your Galaxy S25 Ultra understands and retrieves what you need. This natural language search[4] capability works across your Galaxy S25 Ultra, from Gallery to Settings, making navigation feel more like a conversation than a hunt.

Your personal information hub that knows you better

Imagine waking up to Now Brief[5], your personalised morning briefing that integrates essential information such as weather updates and Samsung Health insights. The innovative Now Bar[6] keeps you updated on everything that you use most frequently on your smartphone, from live sports scores, notifications, music controls, or modes and routines. These are consolidated and accessible on your lock screen – so you get your need-to-know updates with just a glance.

Get personalised briefs throughout your day with Now Brief

Want to know when your favorite sports team is playing next? Simply press and hold the side button to activate Google Gemini[7] and the schedule can be added to your Samsung calendar with a single command. Heard a catchy tune while grabbing your morning coffee? Circle to Search[8] lets you search with Google for a song that you hear in the moment without switching apps.

You can also rest assured your personalised data is guarded by Knox Vault. The Galaxy S25 Ultra’s Personal Data Engine[9] powers customised AI features by safely analysing your data on-device[10] to deliver highly tailored experiences based on your preferences and usage patterns.

Your trusted supercharged companion

Unleash your ultimate gaming potential with the Galaxy S25 Ultra

All these new Galaxy AI experiences and more run smoothly without compromise, thanks to the new Snapdragon^® 8 Elite for Galaxy chipset which boasts a 40% boost in NPU performance, 37% uplift for CPU performance[11], and 30% faster GPU compared to its predecessor. This is not just an incremental upgrade in processing power on the Galaxy S25 Ultra – it is the most p­­owerful processor you can get on Galaxy S series devices yet.

Enjoy binge-watching marathons with the Galaxy S25 Ultra’s enhanced battery usage time   [12]. For gamers, enjoy smoother and more realistic mobile gaming with the Snapdragon^® 8 Elite Mobile Platform for Galaxy’s Vulkan Engine and improved Ray Tracing. All intense device usage and AI processing run smoothly thanks to an improved heat dissipation structure with a 40% larger vapor chamber[13].

Your professional photographer upgraded

A more stunning videography experience on the Galaxy S25 Ultra

The Galaxy S25 Ultra’s ProVisual Engine reimagines what is possible in mobile photography. Whether you are shooting landscapes at sunset, portraits in a dim restaurant, or trying to capture that perfect selfie, AI improvements are ready to enhance every shot[14].

Shoot videos with improved 10-bit HDR for four times richer colour and contrast[15] while after-dark scenes are brought to life with minimised grain with advanced noise removal[16]. Built-in ProScaler technology[17] also boosts display image scaling quality by up to 40%[18], making photos and videos more vibrant and true-to-life than ever before. It is like having a professional photography studio at your fingertips.

More dependable than before

Galaxy S25 Ultra features durable titanium and the new Corning® Gorilla® Armor 2, a first-of-its-kind material

From day to night, the Galaxy S25 Ultra is also as tough as it is smart. Protected by the new Corning® Gorilla® Armor 2[19], which combines Corning’s glass-ceramic with a proprietary anti-reflective surface treatment, this helps to ensure advanced drop protection alongside anti-reflection surface treatment and scratch resistance[20]. This means you can count on your digital companion throughout your busy day, from morning to night.

The Galaxy S25 Ultra is here for the long haul, with seven generations of OS upgrades and seven years of security updates[21] that enables it to perform reliably over a longer lifespan. 

Whether you are a busy professional, a creative enthusiast, or someone who simply wants to make the most of their day, the Galaxy S25 Ultra is ready to be your ultimate personal AI companion. Welcome to the future of mobile technology, where your phone does not just keep up with your life – it helps you lead it.

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Key Takeaways

### Meeting Notes Takeaways

**Product Launch: Galaxy Tab S10 FE Series**
– **Announcement Date:** April 3, 2025
– **New Models:** Galaxy Tab S10 FE and Galaxy Tab S10 FE+
– **Features:**
– **Design:** Premium tablet design with slim bezels and the largest screen in the S FE series (13.1 inches for FE+).
– **Display:** 90Hz refresh rate, brightness up to 800 nits, and Vision Booster technology for outdoor visibility.
– **Camera:** Upgraded 13MP rear camera for high-resolution photos.

**Performance Enhancements:**
– Designed for enhanced multitasking and productivity.
– Improved app-switching capabilities for seamless creativity and work.
– Slim and lightweight for portability, with an IP68 rating for water and dust resistance.

**Intelligent Features:**
– First FE models with advanced AI functionalities, enhancing productivity.
– **Key Software Features:**
– Circle to Search for quick information retrieval.
– Samsung Notes enhancements for easy note-taking and calculations.
– Customizable AI assistants via Galaxy AI Key.
– Upgraded editing tools in the photo gallery, including Object Eraser and Best Face.

**Availability and Pricing:**
– **Launch Date:** April 17, 2025, in Australia.
– **Colors Available:** Grey, Silver, Light Blue.
– **Price Range:**
– Galaxy Tab S10 FE (Wi-Fi): $849 (128GB), $999 (256GB).
– Galaxy Tab S10 FE (5G): $1,049 (128GB), $1,199 (256GB).
– Galaxy Tab S10 FE+ (Wi-Fi): $1,099 (128GB), $1,249 (256GB).
– Galaxy Tab S10 FE+ (5G): $1,299 (128GB), $1,449 (256GB).

**Security Features:**
– Integrated Samsung Knox for enhanced security against vulnerabilities.

**Accessories:**
– Various accessories available for purchase, including Book Cover Keyboard and Smart Book Cover.

**Further Information:**
– More details available at Samsung’s official site: [Samsung Galaxy Tab S10 FE](https://ift.tt/NoQWfcF)

Summary of Galaxy Tab S10 FE Series Brings Intelligent Experiences to the Forefront with Premium, Versatile Design

Samsung Electronics Co., Ltd. today announced the Galaxy Tab S10 FE and Galaxy Tab S10 FE+, offering new entry points to the Galaxy ecosystem on a premium tablet design. Equipped with the largest screen yet on the Galaxy Tab S FE series and slimmer bezels that expand its display, the Galaxy Tab S10 FE+ provides a fun, immersive viewing experience for everything from entertainment to studying and day-to-day tasks. Samsung’s Intelligent Features empower users to get more done with ease, while a slimmer design helps users to achieve their creativity and productivity on the go.

“The new Galaxy Tab S10 FE series brings advanced mobile AI experience and Samsung’s connected ecosystem to even more tablet users, while still offering leading performance and design,” said Changtae Kim, EVP & Head of New Computing R&D Team, Mobile eXperience Business at Samsung Electronics. “We’re confident that the slim bezels and expansive displays, in addition to a whole host of functional improvements, will inspire people to do more, create more, and discover more.”

Stunning Clarity on a Bigger, Vibrant Display

Combining the Galaxy Tab S series’ heritage design with slim bezels, the Galaxy Tab S10 FE+ 13.1-inch display[1] offers immersive entertainment Smooth visuals enabled by a 90Hz refresh rate and new levels of visibility up to 800 nits HBM on the Galaxy Tab S10 FE series ensure an optimal viewing experience when watching videos and gaming. Vision Booster’s automatic adjustments enhance brightness and visibility even in ever-changing outdoor environments while blue-light emissions are reduced to minimise eye strain, meeting every unique viewing need.

Robust Performance in a Portable Design

The Galaxy Tab S10 FE series boosts productivity when working or studying, and delivers fast, smooth gameplay without interruption. Performance upgrades enable the Galaxy Tab S10 FE series to help users switch effortlessly between multiple apps when they are being creative, allowing for improved multitasking. And when capturing everyday moments in the classroom or in workspaces, a newly upgraded 13MP high resolution rear camera produces clear and vivid photos.

These versatile experiences, from powerful work to seamless play, accompany users everywhere they go., Galaxy Tab S10 FE is even easier to carry around, while the Galaxy S10 Tab FE series offers hassle-free storage and mobility at home, on campus, in the workplace and elsewhere with its slim design. Engineered for resilience, the FE series also comes with the same IP68[1] rating as the newest Galaxy Tab S10 series.

Advanced Features Unleash Potential

Building on Samsung’s legacy of delivering premium experiences across the Galaxy ecosystem, the Galaxy Tab S10 FE+ and Galaxy Tab S10 FE are the first models in the FE series to come equipped with cutting-edge AI capabilities right out of the box, fueling user productivity.

• Fan-favorite Circle to Search[2] with Google allows you to search what you see on your tablet without switching apps. Quickly get the info you need, translate text on screen or get homework help with step-by-step explanations – all on one large screen.
• Samsung Notes features like Solve Math[3] for quick calculations of handwriting and text, and Handwriting Help[4] to tidy up notes easily, make notetaking easier than ever so users can stay focused in the moment.
• AI assistants are instantly launched with a single tap of the Galaxy AI Key[5] on the Book Cover Keyboard. Plus, AI assistants can be customised based on users’ preferences for a more personalised experience.
• An upgraded Object Eraser[6] lets users effortlessly remove unwanted objects from photos, with automatic suggestions for quick and easy edits.
• Newly introduced Best Face[7] ensures perfect group photos by selecting and combining the best expressions and features.
• Auto Trim[8] brings cherished moments to life by sifting through multiple videos to seamlessly compile highlight reels.
• The Galaxy Tab S10 FE series also serves as the perfect canvas for creativity with pre-loaded apps and tools[9] including LumaFusion[10], Goodnotes[11], Clip Studio Paint[12] and more, alongside other spotlight apps like Noteshelf 3[13], Sketchbook and Picsart[14].

For an even more intuitive AI experience, the FE series seamlessly integrates with other Samsung Galaxy devices. Similar to the Galaxy Tab S10 series, users can access a comprehensive overview of their home status with the Home Insight widget dashboard and 3D Map View feature. Summarised status updates of SmartThings-enabled devices give users peace of mind when out and about.

Security Your Way

As with any Galaxy device, the Galaxy Tab S10 FE series is fortified with Samsung Knox, Samsung Galaxy’s multi-layer security platform built to help safeguard and protect against vulnerabilities with end-to-end hardware, real-time threat detection and collaborative protection.

Availability

Beginning April 17, the Galaxy Tab S10 FE and Galaxy Tab S10 FE+ will be available in Australia and offered in three colors: Grey, Silver and Light Blue[15].

For more information about the Galaxy Tab S10 FE series, please visit: https://www.samsung.com/au/tablets

Specifications

*Specifications may vary by market.

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability and capabilities of the product are subject to change without notice.

[1] Galaxy Tab S10 FE and Tab S10 FE+ have an IP68 rating based on lab test conditions and is dust resistant and water resistant for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Ensure the charging port is dry before charging. Please refer to your device’s user manual for further care instructions and limitations

[2] All accessories listed are sold separately

[1] Measured diagonally, 13.1″ in the full rectangle and 13.0″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners

[2] Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Mobile data fees may apply. Circle to search feature must be enabled. May not work on all visual elements. Users may need to update Android or Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Google SafeSearch filter applies.

[3] Solve Math feature runs on-device and does not require an internet connection, but requires Samsung Account login. Incorrect handwriting recognition may lead to inaccurate calculations. Available only on S Pen-supported devices.

[4] Handwriting Help feature runs on-device and does not require an internet connection, but requires Samsung Account login.

[5] Book Cover Keyboard and Book Cover Keyboard Slim sold separately. A network connection is required to use Bixby or Gemini. To launch Gemini using the Galaxy AI Key, Google Assistant needs to be updated to Gemini.

[6] Results may vary based on the images and the object you’re trying to remove.

[7] Can detect up to 5 faces. Motion Photo must be activated to use this feature. Visible watermark overlay may be applied. Generative AI may produce unexpected results and accuracy of results not guaranteed. Best Face feature is only available for photos taken with Motion Photo turned on. The feature does not generate new facial expressions but selects from frames within the Motion Photo video clip. It can recognise up to five people per image and suggest up to three alternatives per person.

[8] Maximum length per clip to be edited using Auto Trim for Photo Assist is 90 minutes. Maximum length of combined clips to be edited using Auto Trim for Photo Assist is 180 minutes. Maximum number of clips to be edited per video project is 60 clips. Accuracy of results is not guaranteed.

[9] App availability and the terms of service may vary by country and region.

[10] LumaFusion app is preloaded as stub, requiring users to click the icon and complete the purchase from Galaxy Store. All Galaxy device users can get a 50% discount when purchasing from Galaxy Store and receive a 1-month free Creator Pass subscription. 50% discount promotion limited until Nov 30, 2025.

[11] Goodnotes app requires a separate download from Galaxy Store and comes with a 1-year free full version. Once the free full version period ends, an additional purchase is required for continuous use. App availability and the terms of service may vary by country and region.

[12] Clip Studio Paint membership required. Clip Studio Paint app comes pre-installed in select markets. The app can be downloaded from Galaxy Store and comes with a 6-month free trial for first-time users. Once the free trial period ends, paid subscription to a monthly or annual usage plan is required for continuous use. A 20% discount is available on the first subscription.

[13] Noteshelf 3 app requires a separate purchase for a Premium plan upgrade. A 30% discount on the upgrade is available only via Galaxy Store.

[14] Picsart and Sketchbook apps require a separate download from Google Play Store. Additional features may require a separate purchase.

[15] Color and model availability may vary depending on country, region or carrier. Grey, silver and blue colours will be available for Wi-Fi models in both 128GB & 256GB. 5G models will be Grey only.

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Key Takeaways

### Meeting Takeaways: Samsung Electronics 2025 Bespoke AI Home Appliances Announcement

**1. Product Launch:**
– Samsung Electronics has launched the 2025 Bespoke AI Home Appliances, featuring innovative appliances designed for Australian households.

**2. Key Products:**
– **Bespoke AI Jet Ultra:**
– World’s most powerful cordless stick vacuum cleaner with up to 400W of suction power.
– Features HexaJet Motor for enhanced efficiency and a run time of up to 100 minutes.

– **Refrigerators:**
– Introduced the new 809L Bespoke AI Family Hub French Door Refrigerator and the 615L AI Home Side-by-Side Refrigerator.
– Both models include screen-enabled displays and upgraded SmartThings app connectivity.

**3. AI Integration:**
– Samsung’s appliances are equipped with AI capabilities, aimed at creating a connected “AI Home” ecosystem that enhances user convenience, security, and energy efficiency.
– The integration includes features like AI Cleaning Mode 2.0 in the vacuum and personalized management tools in refrigerators.

**4. User Experience Enhancements:**
– Smart screens on appliances serve as central control hubs for managing connected devices.
– Bixby voice assistant allows for hands-free control and personalized features via Voice ID.

**5. Energy Management:**
– The SmartThings Energy tool helps monitor real-time energy consumption, encouraging efficient use.

**6. Availability:**
– Products will be available for purchase starting March 31, 2025, with specific dates for each model across various retailers.

**7. Security Features:**
– Enhanced security via Samsung Knox to ensure user data protection and device safety, including mechanisms for monitoring product security status.

**8. Commitment to Innovation:**
– Samsung pledges to expand its AI Home vision, targeting improved customer engagement, intuitive design, and energy-saving capabilities in everyday appliances.

This summary encapsulates the key points from the meeting regarding Samsung’s advancements in AI home technology and the introduction of their latest appliance lineup aimed at modernizing Australian households.

Summary of Samsung Electronics unveils its 2025 Bespoke AI Home Appliances, including Bespoke AI Jet Ultra – the World’s Most Powerful Cordless Stick Vacuum Cleaner with up to 400W of suction power

Designed to support the evolving needs of Australian households, Samsung Electronics Co., Ltd. has today announced the highly anticipated rollout of its 2025 Bespoke AI Home Appliances, which includes screen-enabled refrigerators, with enhanced SmartThings app connectivity and AI capabilities, as well as the Bespoke AI Jet Ultra, the world’s most powerful cordless stick vacuum cleaner[1], with up to 400W of suction power.

As part of its ongoing commitment to AI innovation and adapting to the ever changing demands of Australian homes, Samsung is expanding its Bespoke AI range with smarter, more connected solutions designed to enhance security, intuitiveness and convenience. By creating an “AI Home” ecosystem of intelligent appliances that learn from your routines and preference, Samsung is making every day simpler and more seamless for Australians.

At the heart of this innovation is the AI Home display[2], now embedded across a broader selection of products, including Bespoke AI Refrigerators comprising of the new 809L Bespoke AI Family Hub^TM

French Door Refrigerator and 615L AI Home Side-by-Side Refrigerator. This expanded integration enhances everyday convenience, offering smarter, more efficient solutions that simplify household tasks and help elevate modern living.

Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics, discusses the company’s vision for creating an AI Home that harmoniously connects various devices and, as a result, caters to user needs in every room of the home.

“Through our Bespoke AI appliances, Samsung has brought an AI Home to life that not only enhances everyday convenience but also enables energy savings and care,” said Jeong Seung Moon. “We will continue to expand the advanced AI Home to more households, leveraging smart screens, Bixby and Knox security.”

The 2025 Bespoke AI Home Appliance Line up

Introducing Bespoke AI Jet Ultra – The World’s Most Powerful Cordless Stick Vacuum Cleaner with up to 400W of suction power

As part of the new Bespoke AI range, The Bespoke AI Jet Ultra boasts an impressive suction power of up to 400W[3] to tackle tough cleaning tasks so Australians can spend less time cleaning, and more time on the things they love. The HexaJet Motor is the key component that helps generate this high suction power. Its unique Hexagon stator structure with a second-stage diffuser and an impeller with the reduced thickness improve airflow and increase motor efficiency, thus enabling up to 400W of suction power. Plus, the motor allows the vacuum cleaner to run for up to 100 minutes on one battery when using Min mode[4].

Intelligent Cleaning Support through AI Cleaning Mode 2.0

The Bespoke AI Jet Ultra also introduces the upgraded AI Cleaning Mode 2.0.[5] By sensing the brush load and vacuuming air pressure, this mode can classify a total of six different cleaning environments[6] and automatically adjust the suction power and brush speed for optimal cleaning performance. When using the Active Dual Brush, the soft roller helps pick up large dust particles on the floor⁷ while the nylon and rubber bristles help improve performance of carpets[7]. The vacuum cleaner senses corners[8] with the Slim LED Brush+, and by adjusting the suction power and brush speed[9] for the different cleaning environments, it uses power efficiently.

HEPA Filtration System

Complementing this powerful and intelligent experience, Samsung has a filtration system to ensure dust particles are captured when air is expelled from the vacuum cleaner. The Bespoke AI Jet Ultra features a Multi-layered Filtration system that effectively traps fine dust.[10] When air comes in, internal compartments like the cyclone and a metal mesh grille filter catch dust particles in succession. As a result, it achieves a filtration efficiency of up to 99.999%.[11]

Another distinctive benefit is that Samsung has implemented HEPA filtration into its Multi-layered Filtration system. With this system, the Bespoke AI Jet Ultra captures dust particles as small as 0.3µm, allowing less dust[12] to escape into the air.

The Next Generation of Refrigeration

Samsung’s new 615L AI Home Side-by-Side Refrigerator offers multiple screen options, including a 9-inch AI Home screen that helps manage smart devices in one place, access apps and get personalised information tailored to individual preferences[13]. Featuring an Auto Open Door for effortless access, it is designed for convenience and better organisation. It also provides easy hands-free control by just using your voice to control settings, select functions or ask questions through Bixby[14].

The refrigerator also includes access to SmartThings Energy[15], which can help monitor your energy consumption in real-time.

A Smarter Way to Manage Food, Home, Family Communication, and Entertainment

Samsung’s latest refrigerators include the 809L Bespoke AI Family Hub^TM + French Door Refrigerator with a 32-inch screen designed to enhance four key aspects of daily life: Food, Home, Family Communication, and Entertainment[16]. Using an internal camera, the AI Vision Inside feature can recognise up to 33 different food items[17], including both fresh and processed foods, being put in or taken out to help with smarter food management and personalised meal recommendations.

Beyond food management, Samsung’s AI-powered screens transform the refrigerator into a smart home hub, providing seamless control over connected appliances. With Map View, users can monitor and manage Samsung appliances and third-party smart devices, such as smart lights and plugs[18]. SmartThings Energy helps track and optimise energy usage, while Bixby voice assistant delivers personalised assistance by recognising individual family members’ voices[19].

The Daily Board feature enhances family communication by displaying real-time updates, schedules, and daily energy reports. Families can also access a shared gallery for storing memories and a digital calendar for easier planning. For entertainment, users can enjoy Spotify integration, SmartView Mirroring for screen sharing from smartphones[20] or Samsung TVs, and a dedicated photo gallery to add a personal touch to the kitchen.

Samsung Home Appliances Bring Easy to Use, Care to Consumers

In 2025, Samsung continues its commitment to bringing further innovation to Australian homes through its “AI Home” vision and its pledge to integrating AI across the connected experience to cater to diverse lifestyles — through the core benefits of Easy to Use and Care.

Thanks to the adoption of the AI Home display, users will find it easier than ever to engage with the full functionality of their Bespoke AI appliances. The smart screen is now an even better central control hub, even connecting compatible third party devices through SmartThings without the need for a separate hub device.[21] Users can also utilise features like the refrigerators’ Daily Board to receive personalised information and better manage their day — or use Map View to effortlessly monitor and control other connected devices.

The upgraded Bixby allows for easier control of appliances through voice commands and enhances usability through new features like Voice ID.[22] It personalises services by recognising the user’s voice, automatically switching to the Samsung account of the speaker and showing their calendar on the screen. And if that person also uses the low vision option on their Galaxy smartphone, it will be automatically synced to the screen for a better viewing experience.

New SmartThings services have also been introduced including Family Care,[23] which sends an alert to other family members if a user’s movement is not detected at the set time — or if there is no activity for a certain amount of time after the last activity. It is also possible to use the robot vacuum cleaner to look for signs of an emergency, with all of this functionality being tightly secured by Samsung Knox.

Continued Efforts to Deliver Reliable Experiences

To complete its “AI Home” vision for 2025, Samsung is committed to delivering truly smart and secure home experiences for Australian households. To do so, Samsung will apply enhanced Knox security to devices across the line up so that users will be able to enjoy their AI Home experience with peace of mind. This year in particular, Trust Chain, which is part of Knox Matrix, is applied to all Wi-Fi enabled appliances launching in 2025. Users can continuously monitor products’ security status in real time through the dashboard.[24]

Knox Vault is also applied to home appliances for the first time,[25] storing user information, such as passwords and authentication information, in a separate hardware chip.

Samsung aims to create safer and more reliable smart home experiences that users can enjoy with comfort and peace of mind.

With the launch of the 2025 Bespoke AI range, Samsung continues to push the boundaries of AI-driven innovation, smart home connectivity, and energy efficiency. From intelligent food management and seamless home control to powerful, adaptive cleaning solutions, the latest line up is designed to simplify everyday life while delivering a more personalised and connected experience. As AI becomes an integral part of the modern home, Samsung remains committed to developing intuitive, high-performance appliances that enhance convenience, efficiency, and overall home living for Australian households.

The 2025 Samsung Bespoke AI Home Appliances, including Bespoke AI Jet Ultra will be available on Samsung.com and across major retailers from 31 March.

[1] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode.

[2] AI Home display refers to the 7″ or 9″ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilize AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.

[3] Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard. Measured at the inlet of the non-motorized tool when the dustbin is empty, using Jet Mode and a large capacity battery that is fully charged.

[4] The stated run time applies when using a large capacity battery (3970mAh) and the minimum power level with a non-motorized tool attached. Results may vary depending on actual usage.

[5] The updated functions of AI Cleaning Mode 2.0 can be activated after registering the stick vacuum cleaner on the SmartThings App. The operation of AI Cleaning Mode 2.0 may be limited in certain environments, such as when the All-in-one Clean Station is unplugged or Wi-Fi connection is unstable or the Bluetooth connection status between the stick vacuum cleaner and the All-in-one Clean Station is unstable. If AI Cleaning mode 2.0 does not work frequently, please move the All-in-one Clean Station to a space without obstacles nearby. To enable continuous function updates, users should keep the Wi-Fi in the house on at all times.

[6] The ability to identify different cleaning environments and the time it takes to change the settings can be affected by environmental conditions.

[8] Corner and floor-wall joint detection only operates in hard floor environments. “Corner” refers to the area where two flat and closed walls meet. The suction power increases about 2-3.5 seconds after the brush is pressed against the wall. If the brush contacts only one side of the corner or if there is a gap in the corner, it may not be recognized as a corner, and the recognition accuracy and reaction speed may vary depending on the wall shape and actual usage environment.

[9] The brush rotation speed (rpm) can only be adjusted when using the Active Dual Brush.

[10] Refers to dust particles in the size range of 0.5 to 4.2µm.

[11] Based on internal test in accordance with the IEC 62885-2 Cl. 5.11 standard, using Jet Mode. Results may vary depending on actual usage.

[12] Based on testing by SGS-IBR Laboratories, in accordance with the ASTM F3150 standard, using Jet Mode. Results may vary depending on actual usage. Compared to our non-HEPA filter model. Refers to dust particles with the size of 0.3µm or above.

[13] AI Home refers to the 7’’ or 9’’ LCD screen on the product. Samsung account and SmartThings app required to access AI Home. SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilise AI-based algorithms, which can be updated periodically to improve accuracy. **Appliances must be connected to the refrigerator via the SmartThings App and using the same Samsung account.

[14] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Its service availability may vary depending on the country, language, and dialect.
**Supported in the following languages: English (US, UK, India), Korean, Spanish (Latin America, Europe), French, German, Italian and Portuguese (Brazil). The following scenario is based on English (US) and may vary depending on user language settings.

[15] AI Home refers to the 7’’ or 9’’ LCD screen on the product. Samsung account and SmartThings app required to access AI Home.SmartThings app available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utiliseAI-based algorithms, which can be updated periodically to improve accuracy.

[16] Some services available on the AI Family Hub generate information or outcomes using AI. AI Vision Inside utilises AI-based algorithms, which may be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information

[18] Using the SmartThings app, which is available on Android and iOS devices. A Wi-Fi connection and Samsung account are required.

[19] Using the SmartThings app, which is available on Android and iOS devices. A Wi-Fi connection and Samsung account are required.

[20] Compatible with all major apps on Samsung Galaxy s6 models or later, running Android 8.1 or higher.

[21] Available in the refrigerators’ 32” AI Family Hub and/or 9” AI Home. A Wi-Fi connection and a Samsung account are required. All products must be connected to SmartThings. Only 3rd party devices that are compatible with SmartThings can be registered.

[22] Bixby availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (U.K.), English (U.S.), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Latin America), Spanish (Spain) and Portuguese (Brazil). Voice ID will be available starting May of 2025 through Smart Forward update. Launch date may differ according to region and country. Bixby activated Samsung Account is required. Up to six accounts can be registered per device. To increase the accuracy of identifying each voice, it is recommended for you to register your voice in quiet surroundings. Voice ID is done based on the tone of voice used during registration process. Any change or modification to your voice may lead to misidentification.

[23] Appliance must support Wi-Fi and connect to SmartThings to activate service. Users can activate the service on the SmartThings.

[24] Trust Chain Dashboard is applied to appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025.

[25] Knox Vault is applied to Bespoke AI Jet Bot Steam Ultra and appliances with 7-inch or 9-inch AI Home, and AI Family Hub screen launching in 2025, except Bespoke AI Oven.

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Key Takeaways

### Meeting Takeaways:

1. **Event Overview**: The Sydney Opera House launched Auracast technology on March 18, 2025, making live performances more accessible for individuals with hearing loss.

2. **Key Partners**: The initiative is a collaboration between GN, Hearing Australia, and National Acoustic Laboratories, highlighting a strong partnership across the tech and hearing industries.

3. **Product Support**: Samsung Galaxy Buds were provided to guests at the event, demonstrating Samsung’s commitment to enhancing audio experiences for the hearing impaired.

4. **Experience**: Attendees, including industry leaders and members of the deaf and hearing loss community, experienced real-time audio enhancements through GN hearing aids and Samsung Galaxy Buds during a live performance.

5. **Technology Focus**: The event showcased Bluetooth LE Audio, the foundational technology behind Auracast, positioning both Samsung and GN as innovators in the hearing technology space.

6. **Future Commitment**: Samsung emphasized its dedication to creating connected audio experiences that are accessible to everyone, reinforcing its role in advancing hearing aid technology integration in various venues.

7. **Cross-Office Collaboration**: The event involved collaboration across Samsung’s offices in Suwon, UK, and Australia, demonstrating a unified effort to support this initiative.

For further insights, refer to the GN article on the Sydney Opera House’s new technology initiative.

Summary of New technology transforms the Sydney Opera House assisted listening experience in world-first innovation for live performance, with Samsung Galaxy Buds proudly provided to guests, underscoring broad support of community

Samsung was thrilled to support the launch of Auracast at the iconic Sydney Opera House, making live performances more accessible for people with hearing loss. The introduction of Auracast at the Sydney Opera House follows a collaboration between GN, Hearing Australia, and National Acoustic Laboratories.

At the official launch event on 18 March 2025, guests – spanning key industry leaders, media and members of the deaf and hearing loss community – experienced how GN hearing aids, Samsung Galaxy Buds and Auri receivers can seamlessly connect to an Auracast broadcast, delivering enhanced audio for both hearing aid users and consumer audio devices.

GN has been working across the tech sector, including Samsung, to ensure hearing aid users have early access to this breakthrough technology in venues globally, including now the Sydney Opera House. Samsung is committed to the future of audio: one sound, any device, everyone connected, and with that mantra, attendees were able to experience the technology in action during a live string and vocal performance via GN hearing aids and Samsung Galaxy Buds.

In partnership with GN, Samsung is proud to be at the forefront of Bluetooth LE Audio, the core technology behind Auracast. GN is likeminded to Samsung, and a driver of innovation, as the leader in hearing technology. Samsung was honoured to play a small role at the event, with it a proud collaboration across Samsung’s Suwon Office, Samsung UK and Samsung Australia.

For further information, please read more at GN [New technology transforms the Sydney Opera House assisted listening experience in world-first innovation for live performance].

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Key Takeaways

### Meeting Notes Takeaways:

1. **Samsung Art Store Expansion**:
– Samsung Australia will expand the Samsung Art Store to its 2025 Neo QLED and QLED TV line-up, including AI-powered Neo QLED 8K & 4K and QLED 4K models.

2. **Access to Art**:
– Owners of the 2025 TV line-up will have access to over 360 free artworks annually, with a rotating collection that changes monthly, allowing personalized decor themes.

3. **Subscription Service**:
– Users will be invited to subscribe for additional content, gaining access to over 3,000 licensed artworks from more than 800 artists and over 70 galleries globally.

4. **Art Basel Partnership**:
– Samsung is the official Art TV of Art Basel and will offer exclusive artworks from the Art Basel Hong Kong collection, showcasing international gallery works directly on Samsung displays.

5. **ArtCube Launch**:
– Samsung has opened an interactive lounge titled “ArtCube” at Art Basel Hong Kong, highlighting the fusion of art and technology through its TVs.

6. **Panel Discussions**:
– Samsung will host panel discussions featuring notable figures in the art scene, emphasizing ongoing engagement with contemporary art.

7. **Color Accuracy**:
– The 2025 TV line-up will feature Pantone-Validated Art TV experiences, ensuring high color accuracy for artwork display.

8. **Upcoming Announcements**:
– Samsung Australia has not yet announced pricing and availability for its 2025 TV models but encourages sign-ups for updates.

9. **Website for More Info**:
– For further details, visit Samsung’s AV hand raiser at https://ift.tt/ngkHN1O.

Summary of Samsung Australia to extend its coveted Art Store across its Neo QLED and QLED line-up in 2025

Zhu Jinshi’s “This Triptych is as Gorgeous as the Autumn in a Scented Room” (2023) shown on Neo QLED 8K by Samsung. Image simulated for illustrative purposes.

Samsung Electronics, the official Art TV of Art Basel, has today announced that it will bring the Samsung Art Store[1][2] to its 2025 line-up of AI-powered Neo QLED 8K & 4K and QLED 4K TVs. The expansion will enable almost 90 per-cent[3] of Samsung’s forthcoming 2025 TV line-up to deliver high-quality viewing and art experiences in display sizes spanning 43-inches to 100-inches.

As the world’s largest art TV subscription service, Samsung Art Store will grant Australians who purchase a 2025 Neo QLED or QLED TV access to over 360 free artworks every year, transforming the way they access and appreciate premium art at home at no extra charge[4]. The expertly curated collection of complimentary artworks evolve each month, enabling these Australians to tailor their home décor to seasonal themes, moods, and artistic movements, reveling in a wonder-filled and personalised art experience.

Via the Samsung Art Store expansion, 2025 Neo QLED and QLED TV owners will also be invited to subscribe[5] to explore more than 3,000 licensed artworks, expertly curated from over 800 artists and more than 70 prominent galleries and worldwide, including MoMA, The Met, The Lourve, and more.

As the official display partner for Art Basel, Samsung Art Store now also includes a newly curated collection of 17 select works from Art Basel galleries in celebration of the Hong Kong fair commencing today.

The new Art Basel Hong Kong collection includes renowned artworks such as Zhu Jinshi’s “This Triptych is as Gorgeous as the Autumn in a Scented Room,” Ticko Liu’s “Enduring as the Universe,” Jimok Choi’s “Shadow of the Sun,” Bae Yoon Hwan’s “Green Bear,” and more[6]. From today, these artworks will also be showcased on Samsung displays at the Art Basel Hong Kong Fair, transporting art lovers worldwide into the exhibition halls from the comfort of their homes.

“Samsung Art Store is making fine art more accessible than ever, bringing the premier artworks presented by leading international galleries at Art Basel Hong Kong directly into people’s homes,” said Bongjun Ko, Vice President of Samsung Electronics’ Visual Display Business. “We are proud to expand this experience to more Samsung TV owners worldwide, allowing them to enjoy world-class artwork in stunning picture quality with just a few clicks.”

Upon launch, Samsung’s 2025 Neo QLED and QLED line-up will offer the industry’s only Pantone-Validated Art TV experiences[7], ensuring authentic colour accuracy for every artwork.

Bringing the Art Basel Experience to Samsung TVs

Ticko Liu’s “Enduring as the Universe”” (2024) shown on Neo QLED 8K by Samsung. Image simulated for illustrative purposes.

Art Basel stages the world’s premier art shows for modern and contemporary art, sited in Hong Kong, Basel, Paris, and Miami Beach. As the official display partner for Art Basel, Samsung will introduce exclusive artworks to the Samsung Art Store from Art Basel’s Paris and Basel collections in addition to the Hong Kong collection throughout the year. The partnership supports Samsung’s mission to bring art closer to a broader audience, increasing accessibility and helping more global citizens connect with creativity on a large scale.

“We are proud to partner with Samsung Art Store on the 2025 Art Basel Hong Kong collection – extending Art Basel Hong Kong’s best-in-class cultural experience beyond the halls of the show, and creating new, year-round opportunities for ever broader audiences to engage with Art Basel’s distinguished international program of galleries and their artists,” said Noah Horowitz, CEO of Art Basel.

To highlight the intersection of art and technology, Samsung has today opened an interactive lounge, titled ArtCube[8], at Art Basel Hong Kong. The showcase demonstrates how The Frame and Neo QLED 8K TVs redefine digital art experiences by displaying artwork, including those from the Art Basel collection, in breathtaking detail. Under the theme “Borderless, Dive into the Art”, ArtCube visitors can engage with Samsung Art Store’s exclusive collections, bridging the gap between physical and digital art.

In addition to its ArtCube Lounge experience, Samsung will present a series of panel discussions highlighting influential voices from the contemporary art scene. Daria Greene, Head of Content and Curation at Samsung, leads each engaging in one-on-one dialogue. The conversations will feature Hayley Romer, Chief Growth Officer of Art Basel, and Marc Dennis, an American artist known for his hyper-realistic paintings.

Through Samsung Art Store, Samsung will continue to build and nurture the art community by deepening partnerships with artists, museums, and galleries, while working to empower both emerging and established individuals to explore new artistic possibilities.

Samsung Australia is yet to announce pricing and availability of its 2025 AI-powered Neo QLED 8K & 4K, QLED 4K, and Lifestyle TV line-up. Sign up to Samsung’s AV hand raiser to be among the first to know when the announcement comes: www.samsung.com/au/tvs/handraiser/

[1] Samsung Art Store is a premium digital art platform exclusively available on select Samsung TVs.

[2] Fees apply to subscription service. Art pieces in the Art Store are subject to change without prior notice.

[3] Source: Samsung Australia. Definition of Samsung’s 2025 line up includes models and SKUs spanning 2025 Neo QLED, QLED, The Frame TV, UHD, and Samsung OLED models. Excludes Samsung projector models. Samsung Australia’s full 2025 TV line-up is yet to be announced.

[4] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

[5] Samsung Art Store subscription is $5.99 per month. For more information, visit https://www.samsungartstore.com/landingpage

[6] The Art Basel Hong Kong collection features works from 17 globally acclaimed artists, including Jimok Choi, Bae Yoon Hwan, Stephen Wong Chun Hei, Ticko Liu, Alasie Inoue, Tromarama, Damian Elwes, Zhu Jinshi, Nakai Katsumi, Cao Yu, Hamra Abbas, Nabil Nahas, Owen Fu, Sophie von Hellermann, Chow Chun Fai, Gillian Ayres and Gongkan.

[7] Available on HDR content only. Colour volume testing is capable of producing results greater than 100%. Q-series models produce more than 100% colour volume when tested using the IDMS 1.03b standard and DCI-P3 colour space. Brightness tested at maximum luminance with 10% White Window in HDR. Testing verified by an independent third party

[8] Samsung Lounge ‘ArtCube’ will be located in L3, the main exhibition floor inside the Hong Kong Convention and Exhibition Center.

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Key Takeaways

### Meeting Takeaways: Samsung Soundbar Leadership Announcement

1. **Market Leadership**:
– Samsung Electronics has maintained its position as the world’s top soundbar brand for the 11th consecutive year, according to FutureSource Consulting Ltd.
– In 2024, Samsung captured a market share of **20.1% in revenue** and **18.4% in sales volume**.

2. **Product Success**:
– The flagship model, HW-Q990D, launched in 2024, has been well-received for its **Q-Symphony technology** which enhances compatibility with Samsung TVs and includes **AI-powered audio optimization**.

3. **Future Innovations**:
– Samsung plans to push home audio technology boundaries with features such as **AI-enhanced surround sound**, improved connectivity, and refined audio processing in its 2025 soundbar lineup.

4. **Company Commitment**:
– Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics, emphasized the company’s dedication to **innovation**, quality sound, and enhanced usability for a superior home entertainment experience.

5. **Historical Context**:
– Samsung has been recognized as a leader not only in soundbars but also in the broader TV innovation market for **19 consecutive years**.

6. **Vision for the Future**:
– The company aims to continue delivering premium audio experiences and advancing technology to maintain its leadership position in the premium audio industry.

This summary encapsulates the key points from the meeting notes regarding Samsung’s continued success and future plans in the soundbar market.

Summary of Samsung Soundbar Tops Global Sales for 11th Consecutive Year

Samsung Electronics retains global leadership in Soundbar innovation for 11 consecutive years according to FutureSource Consulting Ltd. Image simulated for illustrative purposes.

Samsung Electronics Co., Ltd., the global leader in TV innovation for 19 consecutive years[1], today announced that it has maintained its position as the world’s top soundbar brand for the 11th year in a row. According to market research firm FutureSource Consulting Ltd, Samsung captured a global market share of 20.1% in revenue and 18.4% in sales volume in 2024, further strengthening its leadership in the premium audio industry since 2014.[2]

Samsung’s continuous success in the market is driven by the immersive sound experience delivered by its soundbars and their seamless integration with Samsung TVs. The flagship HW-Q990D, launched in 2024, has been particularly well received, offering Q-Symphony technology that enhances synergy between the soundbar and Q-Symphony compatible Samsung TVs, as well as AI-powered audio optimisation features for a one-of-a-kind home entertainment experience.

Samsung continues to push the boundaries of home audio – HW –Q700F convertible soundbar as seen at CES 2025. Image simulated for illustrative purposes.

Building on this momentum, Samsung continues to push the boundaries of home audio technology. The company’s 2025 soundbar lineup introduces AI-enhanced surround sound, improved connectivity and refined audio processing[3], reaffirming its dedication to delivering superior audio experiences to consumers worldwide.

“We’re proud to be recognised as the global leader in soundbars for 11 consecutive years and believe this honour is a testament to our commitment to delivering premium audio experiences,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to push innovation forward, enhancing both sound quality and usability to create an even more seamless and immersive home entertainment experience.”

[1] Source – Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis

[2] Samsung is ranked No.1 soundbar brand for 11 years (2014-2024) ® Futuresource Consulting Ltd. Based on overall soundbar market share by manufacturer on an annual unit & value basis.

[3] Compared to Samsung’s 2025 soundbar lineup.

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Key Takeaways

### Meeting Takeaways: Samsung Electronics’ Global TV Market Leadership

1. **19 Consecutive Years as Market Leader**:
– Samsung Electronics has maintained its position as the global leader in the TV market for 19 years, achieving a 28.3% market share in 2024, as reported by Omdia.

2. **Innovation and Customer Trust**:
– The success is attributed to Samsung’s commitment to premium ultra-large screen innovations and AI-powered TVs. Executive VP Hun Lee emphasized the importance of customer trust and support in this achievement.

3. **Leadership in Premium and Ultra-Large Segments**:
– **Premium (>$2,500)**: Samsung captured 49.6% of this market segment.
– **Ultra-Large (75-inch and above)**: Samsung led with a 28.7% market share.

4. **QLED and OLED Segment Dominance**:
– **QLED TVs**: Sold 8.34 million units, securing a 46.8% market share.
– **OLED TVs**: Sold 1.44 million units, achieving a 27.3% market share, with a year-over-year increase of 42% in unit sales.

5. **Introduction of AI Technology**:
– **Vision AI**: Launched at CES 2025, this technology personalizes viewing experiences by analyzing user preferences and habits.
– **Expansion of Samsung Art Store**: Now accessible on Neo QLED and QLED models, enhancing the digital art experience for a wider consumer base.

These points summarize Samsung’s ongoing leadership in the TV market and their innovative approach to enhancing home entertainment through technology.

Summary of Samsung Electronics Marks 19 Consecutive Years as the Global TV Market Leader

Samsung Electronics today announced that it has secured its position as the global leader in the TV market for the 19th consecutive year.

According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006.[1] This continued success is driven by the company’s commitment to premium and ultra-large screen innovation, as well as the introduction of innovative, AI-powered TVs.

“Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives.”

Samsung Electronics secured its position as the global leader in the TV market for the 19th consecutive year (Source: Omdia, Feb-2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis. Results are not an endorsement of Samsung. Any reliance on these results is at third-party’s own risk.). Image simulated for illustrative purposes

Dominance in the Premium and Ultra-Large TV Segments

Samsung solidified its leadership in the high-end TV market, particularly in the premium ($2,500+) and ultra-large (75-inch and above) segments:

• Premium ($2,500+) TVs – Samsung captured a 49.6% market share, accounting for nearly half of the global premium TV market.
• 75-inch and above – Samsung led the ultra-large category with a 28.7% market share.

QLED and OLED TV Success

Samsung also maintained its leadership in the QLED and OLED segments, reinforcing its dominance in the premium TV industry:

• QLED TVs – With 8.34 million units sold, Samsung commanded a 46.8% market share, further strengthening its leadership in this category. The global QLED market also saw significant growth, surpassing 10% of total TV sales for the first time.
• OLED TVs – Samsung’s OLED sales reached 1.44 million units in 2024, securing a 27.3% market share. This marks a year-over-year (YoY) increase of 42% and 4.6% in unit sales and market share, respectively, reflecting strong consumer demand for Samsung’s OLED innovations.

Transforming Home Entertainment With AI and Art

At CES 2025, Samsung unveiled Vision AI, a breakthrough in AI-powered screens that extends beyond traditional entertainment. By analysing user preferences, intent and habits, Vision AI delivers a seamlessly personalised viewing experience that shapes the future of smart home displays.

Samsung is also expanding its Samsung Art Store — originally available exclusively on The Frame — to Neo QLED and QLED models this year, providing more consumers with access to a personalised digital art experience.

[1] Source – Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis

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Key Takeaways

**Meeting Notes Takeaways:**

1. **Event Announcement**: Samsung Electronics will host the “Welcome to Bespoke AI” event on March 26, 2025, in Seoul, Korea.

2. **Event Theme**: The event will focus on the theme “Home Living Made Simple,” showcasing Samsung’s latest home appliance lineup and strategic plans for the year.

3. **Teaser Video**: A teaser video has been released, featuring key appliances such as a smartphone, refrigerator, and washing machine, all interconnected via SmartThings. This highlights the functionality of Samsung’s AI Home ecosystem.

4. **Product Information Release**: Detailed information about the new product lineup will be available on Samsung Newsroom Australia and Samsung.com/au starting March 26.

5. **Focus on Smart Home**: The emphasis is on the convenience provided by AI-connected devices working seamlessly together within the home.

These points summarize the main highlights and expectations surrounding the upcoming event and product launch.

Summary of [Video] Samsung Teases ‘AI Home Experience’ Ahead Of “Welcome to Bespoke AI” Event

Samsung Electronics’ new Bespoke AI product lineup

On March 26, Samsung Electronics will hold “Welcome to Bespoke AI” in Seoul, Korea, where it will unveil its latest home appliance lineup and strategy for the year, under the theme of “Home Living Made Simple.”

Ahead of the upcoming event, Samsung released a teaser video. The video features a smartphone, a refrigerator and a washing machine connected to SmartThings, highlighting the convenience of Samsung’s AI Home, where AI-connected devices work together seamlessly.

More information about these new products can be found on Samsung Newsroom Australia and Samsung.com/au/ starting March 26.

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