Key Takeaways

### Meeting Takeaways: Samsung Electronics’ Global TV Market Leadership

1. **19 Consecutive Years as Market Leader**:
– Samsung Electronics has maintained its position as the global leader in the TV market for 19 years, achieving a 28.3% market share in 2024, as reported by Omdia.

2. **Innovation and Customer Trust**:
– The success is attributed to Samsung’s commitment to premium ultra-large screen innovations and AI-powered TVs. Executive VP Hun Lee emphasized the importance of customer trust and support in this achievement.

3. **Leadership in Premium and Ultra-Large Segments**:
– **Premium (>$2,500)**: Samsung captured 49.6% of this market segment.
– **Ultra-Large (75-inch and above)**: Samsung led with a 28.7% market share.

4. **QLED and OLED Segment Dominance**:
– **QLED TVs**: Sold 8.34 million units, securing a 46.8% market share.
– **OLED TVs**: Sold 1.44 million units, achieving a 27.3% market share, with a year-over-year increase of 42% in unit sales.

5. **Introduction of AI Technology**:
– **Vision AI**: Launched at CES 2025, this technology personalizes viewing experiences by analyzing user preferences and habits.
– **Expansion of Samsung Art Store**: Now accessible on Neo QLED and QLED models, enhancing the digital art experience for a wider consumer base.

These points summarize Samsung’s ongoing leadership in the TV market and their innovative approach to enhancing home entertainment through technology.

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Summary of Samsung Electronics Marks 19 Consecutive Years as the Global TV Market Leader

Samsung Electronics today announced that it has secured its position as the global leader in the TV market for the 19th consecutive year.

 

According to market research firm Omdia, Samsung achieved a 28.3% market share in the global TV market in 2024, maintaining the number one ranking it has held since 2006.[1] This continued success is driven by the company’s commitment to premium and ultra-large screen innovation, as well as the introduction of innovative, AI-powered TVs.

 

“Samsung’s 19-year reign as the global TV market leader has been made possible by the trust and support of our customers,” said Hun Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “We will continue to shape the future of the TV industry with innovations like AI-powered TVs, delivering products and services that meaningfully enrich people’s lives.”

 

 

Samsung Electronics secured its position as the global leader in the TV market for the 19th consecutive year (Source: Omdia, Feb-2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis. Results are not an endorsement of Samsung. Any reliance on these results is at third-party’s own risk.). Image simulated for illustrative purposes

 

Dominance in the Premium and Ultra-Large TV Segments

Samsung solidified its leadership in the high-end TV market, particularly in the premium ($2,500+) and ultra-large (75-inch and above) segments:

 

• Premium ($2,500+) TVs – Samsung captured a 49.6% market share, accounting for nearly half of the global premium TV market.
• 75-inch and above – Samsung led the ultra-large category with a 28.7% market share.

 

QLED and OLED TV Success

Samsung also maintained its leadership in the QLED and OLED segments, reinforcing its dominance in the premium TV industry:

 

• QLED TVs – With 8.34 million units sold, Samsung commanded a 46.8% market share, further strengthening its leadership in this category. The global QLED market also saw significant growth, surpassing 10% of total TV sales for the first time.
• OLED TVs – Samsung’s OLED sales reached 1.44 million units in 2024, securing a 27.3% market share. This marks a year-over-year (YoY) increase of 42% and 4.6% in unit sales and market share, respectively, reflecting strong consumer demand for Samsung’s OLED innovations.

 

Transforming Home Entertainment With AI and Art

At CES 2025, Samsung unveiled Vision AI, a breakthrough in AI-powered screens that extends beyond traditional entertainment. By analysing user preferences, intent and habits, Vision AI delivers a seamlessly personalised viewing experience that shapes the future of smart home displays.

 

Samsung is also expanding its Samsung Art Store — originally available exclusively on The Frame — to Neo QLED and QLED models this year, providing more consumers with access to a personalised digital art experience.

 

[1] Source – Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis

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