**Meeting Takeaways: Galaxy Unpacked January 2025**
1. **Event Announcement**: Samsung Electronics will be hosting the Galaxy Unpacked event on January 23, 2025, in San Jose, California.
2. **Focus on Mobile AI**: The event will showcase the next evolution of Galaxy AI, emphasizing a more natural and intuitive user experience that will significantly enhance daily interactions.
3. **Product Reveal**: A new premium Galaxy S series will be unveiled, which aims to set new standards for mobile AI experiences.
4. **Streaming Information**: The event will be streamed live on multiple platforms, including Samsung.com/au, Samsung Newsroom, and Samsung’s YouTube channel, starting at 5 a.m. AEDT.
5. **Teasers and Updates**: Attendees and interested parties are encouraged to follow Samsung Newsroom for teasers, trailers, and updates leading up to the event.
Overall, the meeting highlighted Samsung’s commitment to advancing mobile AI technology and the anticipation building for the upcoming product launch.
Summary of [Invitation] Galaxy Unpacked January 2025: The Next Big Leap in Mobile AI Experiences
Get ready for AI that is more natural and intuitive. The next evolution of Galaxy AI is coming and it’s going to change the way you interact with the world every day. The new Galaxy S series is about to set the bar once again for mobile AI experiences now and into the future.
On January 23, Samsung Electronics will host Unpacked in San Jose. Join us as we unveil a new chapter in mobile AI – premium Galaxy innovations that bring seamless convenience into every moment of your life. The event will be streamed live on Samsung.com/au, Samsung Newsroom, and Samsung’s YouTube channel beginning at 5 a.m. AEDT.
Stay tuned and make sure to visit Samsung Newsroomfor all upcoming teasers, trailers and updates ahead of Unpacked 2025.
### Key Takeaways from Samsung’s CES 2025 Press Conference
1. **AI for All Vision**: Samsung introduced its new “AI for All” vision, emphasizing the integration of AI into everyday life to create personalized and impactful user experiences.
2. **Home AI Strategy**: Jong-Hee Han outlined a roadmap for Home AI, focusing on connected devices that learn user habits to offer hyper-personalized home experiences.
3. **Security and Privacy**: Samsung has enhanced its security measures through the Knox Matrix, which ensures that connected devices protect users’ privacy and data effectively.
4. **SmartThings Platform**: The SmartThings platform is key to facilitating intelligent connectivity across Samsung devices, leveraging AI for a seamless smart home experience. New features include Ambient Sensing and Bixby Voice for tailored interactions.
5. **AI Innovations in Entertainment**: Samsung’s Vision AI technology enhances user experience through personalized screen features on its televisions, including Generative Wallpaper and advanced picture quality enhancements.
6. **Business Solutions with SmartThings Pro**: The SmartThings Pro program aims to extend AI-powered solutions to businesses, promoting energy efficiency and operational control in various sectors like retail and hospitality.
7. **Automotive Integrations**: Collaborating with Hyundai, Samsung will integrate SmartThings into Hyundai EVs, providing functionalities that enhance vehicle management and energy efficiency.
8. **Commitment to Accessibility**: Samsung is expanding accessibility features within its devices, aimed at supporting users with diverse needs and ensuring inclusivity in technology.
9. **Corporate Social Responsibility Initiatives**: Samsung continues to engage youth with programs like Samsung Solve for Tomorrow, promoting STEM education and sustainability through community initiatives in partnership with organizations like UNDP.
10. **Future Outlook**: Samsung reinforces its commitment to innovation and security in the home, aiming to lead in AI advancements for the next century.
These takeaways reflect Samsung’s ambition to integrate AI deeply into everyday life, enhancing user experiences while being committed to security and social responsibility.
Summary of Samsung Expands ‘AI for All’ Vision at CES 2025 To Bring AI Everyday, Everywhere
Samsung Electronics Co., Ltd. today unveiled its new “AI for All” vision at CES® 2025, with the focus of making AI an “Everyday, Everywhere” experience. Building on a decade of connected home leadership, Samsung is leveraging the power of AI to bring intelligence to every day, enabling people to experience a more personal, impactful and empowering world.
Jong-Hee (JH) Han, Vice Chairman, CEO and Head of Samsung’s Device eXperience (DX) Division, opened Samsung’s CES 2025 press conference by introducing the company’s roadmap for Home AI, a plan for redefining the meaning of home by providing truly personalized services across all intelligent, connected devices. This strategy, alongside Samsung’s innovations in AI-powered devices across mobile, home appliances and visual display, is a testament to Samsung’s longstanding commitment to human-centric innovation and brings the power of AI to everyday experiences to make life better for all.
“I’m proud of how we have introduced new technologies and intelligence to the home, connected key devices and set the standard for the home of the future,” Vice Chairman Han said. “This year at CES, we are reinforcing our commitment to delivering personalized experiences through our widespread implementation of AI and we will continue this journey of AI leadership in the home and beyond, not just for the next decade, but for the next century.”
Elevating Everyday ExperiencesWith Home AI
Later in the press conference, Jonathan Gabrio, Head of the Connected Experience Center at Samsung Electronics America, expanded on Samsung’s Home AI vision, underscoring the company’s commitment to integrating AI across the entire connected experience to cater to diverse lifestyles. From single person households to multi-generational families under one roof, Home AI learns from habits and adapts to individual routines for a hyper-personalized smart home experience.
Security and Privacy are at the heart of Samsung’s strategy for Home AI. Samsung recognizes that as users introduce more connected devices into their homes and AI becomes more personal, it must also protect users’ privacy. To meet these evolving needs, the company has extended its security capabilities. Now, Samsung Knox Matrix protects home appliances along with mobile devices and TVs with its signature blockchain technology, ensuring that connected devices are working together to protect the user’s home, data and each other from digital threats. With Knox Matrix Dashboard, a transparent privacy control, Samsung offers simplified security management across the entire connected home. As information syncs across devices, Knox Matrix’s Credential Sync ensures that data can only be encrypted or decrypted from the user’s devices, and Samsung Knox Vault adds another layer of protection, keeping sensitive information like passwords or PINs isolated in a secure location.
Samsung’s One UI provides an integrated software experience across all connected Samsung devices, enhancing interoperability, empowering users with AI-based features and providing software updates for up to seven years.
Underpinning it all is SmartThings, Samsung’s smart home platform that brings intelligent connectivity to hundreds of millions of users around the world. With Samsung’s belief in open innovation and partnership as a foundation, SmartThings is being equipped with the latest AI technology to streamline and personalize the smart home experience for complete convenience. SmartThings Ambient Sensing intuitively understands the user’s environment and situational context by analyzing even human movements and ambient sounds through connected devices within the home, thereby enabling those devices to intelligently and seamlessly respond and adapt to daily routines.
Bixby Voice, an enhanced AI voice assistant, will be integrated to increase usability. The assistant has been trained so that it can recognize individual voices and respond to commands in a way that works best for each user.
Another way SmartThings simplifies everyday life is with Flex Connect, Samsung’s energy demand response program which incentivizes customers to enroll their devices with SmartThings and use SmartThings Energy. Users can decrease strain on local electricity grids and receive rewards in the form of Samsung Rewards points. In 2025, the program will be expanded from New York and California to select regions in Texas, helping address critical grid needs in the state.
These Home AI updates free up time previously spent on home management, allowing users to focus on what matters most and explore new passions. Samsung’s new Galaxy Book5 Pro and Galaxy Book5 360 are AI PCs built to boost productivity with Intel® Core Ultra Processors (Series 2) and enhance creativity with features like AI Select and Samsung Studio. AI Select works to make browsing a breeze, while Samsung Studio lets users edit across their Galaxy smartphone, tablet or PC wherever inspiration strikes, at home or on the go. Powered by the NPU, Photo Remaster upscales low-resolution photos into high-quality visuals, while Storage Share lets users directly access the files on their smartphone from their PC, avoiding the process of downloading.
With productivity comes proactivity, too. When AI and Samsung Health combine, users are empowered to take control of their health and wellness. With AI-driven health insights gathered on the Galaxy Ring and Galaxy Watch, Samsung is helping users make sense of their data and arrive at more informed decisions about their well-being. These new capabilities will further improve the overall experience of Samsung Health, which stands apart as an end-to-end health solution that integrates the entire home seamlessly.
Seamless Entertainment in the AI Era
Samsung’s latest screen experiences, powered by Samsung Vision AI, bring unexpected joy to users’ days through unparalleled personalization and exciting new features. The AI Screen experience infuses intelligence into TVs, bringing Generative Wallpaper, Live Translate and Click to Search to users. At the forefront of this technology is the Neo QLED 8K, which provides the most advanced viewing experiences though AI features like 8K AI Upscaling Pro, Auto HDR Remastering Pro and Color Booster Pro — all of which work behind the scenes to intelligently enhance picture quality. Plus, The Frame’s art experience is expanding, allowing all Samsung QLEDs to come with a digital collection of over 3,000 art pieces, making it so that they can turn any room into a personal gallery.
Samsung’s commitment to its Screens Everywhere strategy is reflected in new display options for its appliances, including its new refrigerators with 9″ AI Home displays and other devices with 7″ screens. Consumers will be able to enjoy heightened functionality — including various entertainment services, AI features such as AI Vision Inside and direct access to the online grocery service Instacart — on a broader range of products.
Taking AI Everywhere
Beyond the home, Samsung’s AI innovations are set to transform new categories and industries with SmartThings Pro. Created to bring the same AI-powered digital solutions to business partners as SmartThings offers consumers, SmartThings Pro is a B2B solution spanning multi-residential homes to retail spaces, hotels, schools and more. Since its launch last June, SmartThings Pro provides businesses with integrations to better understand energy usage, proactively identify devices with maintenance needs and offer comprehensive control of connected solutions. Samsung is working with partners to create an innovative platform, Future Innovation Technology (FIT), for larger businesses and buildings to set automated climate controls that save energy and reduce electricity costs.
The company is also working with Samsung Heavy Industries on a new SmartThings collaboration that uses the Matter connectivity standard to connect with compatible ships. SmartThings for Ships offers a Pre-Sailing Mode, which allows captains and crews to automate when the engine starts and turn on settings for temperature and lights, saving time and energy. Meanwhile, Care Mode provides a complete view of a ship’s power, AC systems and smoke alarms, while Protection Mode constantly monitors for — and will alert captain and crew to — any abnormal activity.
Additionally, Samsung is expanding its SmartThings and automotive integrations in a new partnership with Hyundai Motor Group to bring SmartThings to Hyundai EVs. With the expanded ecosystem, users can now use SmartThings Find to easily locate their parked car, even in crowded parking lots. With the power of Home AI, SmartThings can make recommendations on when to recharge EVs based on schedules and rates. And if there is a neighborhood power outage, it will automatically activate Battery Backup Mode, which works alongside AI Energy Mode to extend the battery energy to power home essentials.
In the Automotive space, Samsung and its subsidiary Harman continue their promise to transform the in-car experience with new products that bring contextual awareness into the cabin. Leveraging Samsung’s expertise in UX and AI, HARMAN’s new in-vehicle avatar acts as an intelligent digital copilot that works with Harman products like Ready Care and Ready Vision to anticipate needs while drivers focus on the road.
Empowering the Next Generation
Finally, Inhee Chung, Vice President of the Corporate Sustainability Center, underscored how Samsung’s AI for All vision is rooted in the brand’s commitment to harness the power of advanced technology for a better, more inclusive world. Samsung is introducing diverse and enhanced accessibility features through its AI-powered devices and services, starting with the ability to automatically sync accessibility features across home appliances from a smartphone.
From the first half of this year, Bixby will automatically have connected devices display text in high contrast or provide a voice guide for family members with low vision, all by simply recognizing their voice. For those with low vision, AI is improving Audio Subtitles by lowering foreign language audio and reading out the subtitles in the language of the user’s choosing.
Chung also discussed how initiatives like Samsung Solve for Tomorrow, Samsung Innovation Campus and the company’s work with the United Nations Development Programme (UNDP) are enabling the next generation of innovators. Today, Samsung Solve for Tomorrow challenges more than 2.6 million students across 66 countries to use STEM to address challenges in their community. In particular, during the Paris 2024 Olympic Games last year, Samsung and the International Olympic Committee (IOC) launched a digital community “Together for Tomorrow, Enabling People” and appointed top 10 teams from global Solve for Tomorrow as community ambassadors. Meanwhile, Samsung Innovation Campus has helped prepare nearly 180,000 young people across 33 countries for the workforce through training on emerging technologies like AI, IoT and big data.
In a video message, Achim Steiner, UNDP Administrator, joined VP Chung to share an update on Samsung and UNDP’s partnership to harness the power of technology for good. Since its initiation five years ago, the Samsung Global Goals app has raised over $20 million thanks to nearly 300 million users who are using a Galaxy smartphone, tablet or watch. Plus, Samsung and UNDP’s joint work through the Generation17 initiative continues to inspire extraordinary young leaders around the world who are mobilizing their communities to advance the Global Goals.
### Meeting Takeaways: Samsung’s Expansion of the AI Home Ecosystem
**Overview**
– Samsung Electronics has announced an expansion of its “Screens Everywhere” vision, integrating advanced display technology into a broader array of home appliances.
**Key Product Launches:**
1. **Refrigerators:**
– Introduction of a new **9” AI Home screen** in Bespoke Refrigerators in 2025.
– Existing **21.5” and 32” Family Hub** models will be complemented by the compact variation for users seeking advanced features in a smaller format.
2. **Wall Ovens:**
– Incorporation of a **7” AI Home screen** in the Bespoke Wall Oven for the North American market, updated via an over-the-network Smart Forward update.
3. **Laundry Appliances:**
– The **7” AI Home screen** will now also be featured in the Bespoke AI Washer and Dryer set, enhancing monitoring and control over laundry tasks.
4. **Additional Features Across Products:**
– New appliances will include functionalities such as:
– Voice control via Bixby.
– Map View, serving as a centralized control hub for connected appliances.
– Entertainment features through internet connectivity, expanding appliance roles in home environments.
**Enhanced Usability:**
– Features such as intuitive menu navigation, real-time updates, and energy monitoring will improve user experience across all product categories.
**Market Availability:**
– Specific product availability dates in Australia are yet to be announced.
**Statement from Management:**
– Jeong Seung Moon, EVP and Head of the R&D Team, emphasized the commitment to enhance consumer experiences by expanding product options and improving usability with advanced screen technology.
### Conclusion
Samsung is positioning itself as a leader in the smart home appliance market by integrating AI technology and user-friendly features, enhancing convenience and connectivity in household environments.
Summary of Samsung Expands ‘AI Home’ Ecosystem, Bringing its ‘Screens Everywhere’ Vision to Life Across Home Appliances
Samsung Electronics Co., Ltd. has announced that it is bringing its advanced screen technology to a broader range of home appliances, representing a bold step forward in realising its “Screens Everywhere” vision. In 2025, Samsung will upgrade the kitchen experience by launching a refrigerator with a new 9” AI Home[1] screen, and adding the 7” AI Home to the Wall Oven[2]. Screen options are being widened for consumers in the laundry category as well, with the 7” AI Home1 applied to the Bespoke AI Heat Pump Combo now being included in the newly launching Bespoke AI Washer and Dryer set. Samsung is showcasing these new products at the upcoming CES 2025.
“We have been leading the development of screen appliances to elevate our consumers’ experiences with innovative features and functionalities”, said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “Along with those efforts towards enhancing usability, we are expanding consumer options by developing screens of different sizes and products that effectively incorporate them.”
Diversifying Bespoke Refrigerators with a New, Compact Screen and Enhanced Features
By offering a diverse selection of products with varying screen sizes, Samsung aims to enhance usability for consumers while also realising an interconnected smart home. Supporting voice control via Bixby[3], the screens on Samsung appliances showcase essential information about the task such as internal temperature or washing cycle information, in an intuitive and straightforward way. Moreover, the Map View feature is a key differentiator, allowing the screens to function as simplified, convenient control hubs where users can monitor and control their connected appliances[4] from a single screen. Lastly, the screens provide various entertainment features through internet connection, expanding the roles played by home appliances within the domestic environment.[5]
In the kitchen, to complement the refrigerators with 21.5” and 32” Family Hubs[6] that are currently available, Samsung is unveiling the Bespoke Refrigerator with 9” AI Home, which caters to consumers seeking the Family Hub’s advanced features in a more compact size. Strengthening its role as a controlling hub, the updated Map View allows users to select modes for connected devices like the air conditioner and robot vacuum[7], and can be accessed directly from the home screen. Moreover, the 9” AI Home also functions as a hub for controlling third-party smart devices that are compatible with SmartThings, like lights and smart plugs[8]. Alongside these functionalities, users benefit from seamless access to features like SmartThings Energy[9] and built-in entertainment options.
Expanding Screen Solutions Across Various Product Categories
As an expansion of the availability of the AI Home screens in laundry products, Samsung is introducing the Bespoke AI Heat Pump Combo’s 7” AI Home screen to this year’s new Bespoke AI Washer and Dryer set. This screen makes laundry more efficient and convenient with intuitive menu navigation, real-time updates on washing cycles, and energy monitoring[10]. These advancements, along with helpful features like the aforementioned Map View8, enrich day-to-day experiences that users have with their appliances. In certain markets, the Bespoke AI Heat Pump Combo is also launching with a more compact 4.3” screen[11]. By adding the AI Home to a wider lineup and adopting diverse screen sizes, Samsung is continuing to expand options and choices for a wide variety of customer needs.
The 7” AI Home is also coming to cooking appliances as the Bespoke Wall Oven in the North American market now features a 7” AI Home screen, which was enabled through an over-the-network (OTN) Smart Forward update to an originally simple 7” interactive LCD screen[12]. The upgraded oven now features enhanced recipe recommendation[13] features and connectivity features that make for a truly ‘AI Home’. The AI Pro Cooking which originally recognised ingredients and recommended recipes for 80 guided cook menus, has now been upgraded to also feature ‘Customised Cook’ allowing users to add certain recipes they cook often[14]. The screen display’s pop-ups[15] recommend users to save the oven settings for frequently-cooked recipes, which users can also do manually after single use. Furthermore, key apps of the AI Home such as Map View, Gallery, and Weather have been added, allowing the Wall Oven to also function as a smart home hub and entertainment source. This upgrade modernises the user interface and aligns the appliance with Samsung’s broader smart ecosystem.
Availability of Samsung’s new 9” AI Home on Bespoke refrigerators and 7” AI Home for the Bespoke AI Washer & Dryer set are yet to be announced in Australia.
[1] AI Home refers to the 7’’ or 9’’ LCD screen on the product. Does not mean all services available on the AI Home are AI or generate information or outcome using AI. Certain functions accessible through the AI Home utilise AI-based algorithms, which can be updated periodically to improve accuracy. AI-based algorithms may generate incomplete or incorrect information.
[2] Product available is North America only at this time. Recipe recommendations and Bixby accessible through the AI Home utilise AI (based on deep learning models, which may be updated periodically to improve accuracy). You can access your AI recipe recommendations through the ‘Food’ service within the SmartThings App in the AI Home menu. A Wi-Fi connection and a Samsung account are required. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account to enjoy the features available on the AI Home our network-based service that includes apps and our other smart features available through your device.
[3] Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country. Bixby only recognizes certain accents and dialects of English (UK), English (US), English (India), French (France), German (Germany), Italian (Italy), Korean (South Korea), Mandarin Chinese (China), Spanish (Spain), Portuguese (Brazil) and Spanish (Latin America). Actual performance may vary depending on pronunciation, voice level, and the surrounding environment.
[4] Applicable to appliances connected to the SmartThings App available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
[5] SmartThings login with the same account as the mobile phone is required for phone calls.
[6] The Family Hub is provided in various sizes according to region and project. Product availability will differ in various global regions.
[7] Map View supports mode changes on select refrigerators, wine cellars, robot vacuums and air conditioners with Wi-Fi.
[8] A Wi-Fi connection and a Samsung account are required. See Samsung.com for full list of compatible devices.
[9] The SmartThings Energy service needs to be downloaded and Optimal Charging must be activated in advance using this feature. The availability of this feature may vary depending on the country.
[10] The SmartThings Energy service needs to be downloaded and Optimal Charging must be activated in advance using this feature. The availability of this feature may vary depending on the country.
[11] The Bespoke AI Laundry Combo with the 4.3” LCD display will be launched in India, Mexico, Colombia, Chile, Peru, Argentina, Panama, Honduras, El Salvador, Costa Rica, Dominican Republic, and Paraguay. Features provided in the 4.3” screen are not identical to the Bespoke AI Laundry Combo with the 7” AI Home.
[12] Smart Forward update is available on NV51C*700*****
[13] Recipe recommendations utilise AI (based on deep learning models, which may be updated periodically to improve accuracy). To access your AI recipe recommendations, click on the ‘Food’ service within the SmartThings App in the AI Home menu. A Wi-Fi connection and a Samsung account are required. You may need to use a separate device e.g. your laptop/desktop or mobile device, to create/log into a Samsung Account. If you choose not to log-in, you will not be able to enjoy any features available on AI Home, such as the services available on the SmartThings App.
[14] Customized Cook is available on NV51C*700*****, from March 2025. Users can save up to 30 recipes.
[15] Pop-up is displayed after the recipe has been cooked 5 times with the same cooking mode, temperature and time, on the 6th time of inserting the recipe ingredients.
**1. Product Launch**:
Samsung will unveil new refrigerators featuring AI Hybrid Cooling technology at CES 2025, aimed at global markets.
**2. AI Hybrid Cooling Technology**:
– Combines artificial intelligence with innovative cooling methods.
– Integrates a compressor with a Peltier module to enhance energy efficiency based on cooling demand.
**3. Energy Efficiency**:
– The technology optimizes energy use by activating the Peltier module only when needed, such as during significant temperature changes or high cooling demand.
**4. Freshness Preservation**:
– The Hybrid Precise Cooling technology minimizes internal temperature fluctuations, improving the freshness of perishable foods significantly, with tests indicating extended freshness (e.g., pork lasting 1.4 times longer).
**5. Storage Capacity**:
– The new refrigerators feature a 900-litre capacity while maintaining the same external dimensions, enhancing usability through better space efficiency.
**6. Commitment to Innovation**:
– Samsung emphasizes its dedication to technological innovation in home appliances, focusing on energy efficiency, intelligent technology, and user-centric design.
**7. Availability**:
– The release date and availability of these refrigerators in Australia remain unannounced.
**8. Research and Testing**:
– Effectiveness of technologies is validated through tests conducted by recognized research institutions.
**9. Future Outlook**:
– These advancements indicate a shift towards AI-driven solutions in home appliances, potentially redefining modern living and convenience.
### Sources:
– Samsung Newsroom Australia
– CES 2025 presentations and announcements.
Summary of Samsung Unveils New Refrigerators with Innovative AI Hybrid Cooling Technology at CES 2025
Samsung Electronics Co., Ltd. has announced it will unveil the new refrigerators with AI Hybrid Cooling technology at CES® 2025, which will be ready to expand into global markets this year. These new refrigerators introduce AI Hybrid Cooling technology, which combines artificial intelligence with innovative cooling methods to meet the diverse needs of modern households.
“Since refrigerators run 24/7, we placed a strong emphasis on developing a cooling system that meaningfully enhances energy efficiency for users,” said Jeong Seung Moon, EVP and Head of the R&D Team for Digital Appliances Business at Samsung Electronics. “With the global unveiling of the AI Hybrid Cooling technology, we are showcasing our commitment to technological innovation in home appliances. We will continue to introduce home appliances that incorporate innovative technologies to make consumers’ daily lives more convenient.“
Optimise Energy Use Through Adaptive Hybrid Cooling
The AI Hybrid Cooling technology combines a highly efficient compressor with a Peltier module,[1] which is a semiconductor device that achieves cooling by harnessing the temperature change arising from the flow of electric current. The introduction of the Peltier module enables the refrigerator to use two power sources together only when needed to efficiently cool the inside of the fridge.
For instance, when significant cooling demand is detected or anticipated — like when many items are added at once after grocery shopping, or when storing hot food or if it’s the hot summer season — the refrigerator activates the Peltier module alongside the compressor. In normal use, however, it relies solely on the compressor to ensure optimal efficiency. During the process, the AI algorithm is designed to detect the current status of the refrigerator and can predict temperature changes inside the fridge to help adjust the cooling mode.
The high-efficiency AI Inverter Compressor[2] also contributes to the efficient use of energy, thanks to an enhanced design that increases the radius of its rotating components.
Extend Freshness with Precise Temperature Control
The AI Hybrid Cooling technology can enhance freshness for perishable foods with Hybrid Precise Cooling, which is designed to reduce internal temperature fluctuations in the fridge when activated — even during the device’s automatic defrost cycles. Since it leverages residual heat from its Peltier module during the defrosting process, it can reduce the chance of excessive temperature fluctuations that can compromise food quality. As a result, the food ingredients can be kept fresher and longer. Tests show that when the Hybrid Precise Cooling is turned on,[3] fresh foods such as pork and salmon can last by up to 1.4 times and 1.2 times respectively,[4] compared to when it is turned off.
Secure More Storage and Everyday Convenience
The refrigerators featuring AI Hybrid Cooling technology redefine space efficiency with an impressive 900-litre capacity,[5] offering enhanced usability while maintaining the same external dimensions. By replacing traditional heating elements with a Peltier module, it can better utilise interior space.
A Step Forward for Home Refrigeration
The refrigerators with AI Hybrid Cooling technology exemplifies Samsung’s dedication to combining intelligent technology, energy efficiency and user-centric design. Making its debut at CES 2025, this innovative appliance is poised to redefine modern home living and lead the way into a new era of AI-applied home solutions.
The availability of Samsung’s new refrigerators with AI Hybrid Cooling technology has not been announced in Australia.
[1] The Peltier module operates under one of the following conditions:
When the temperature in the fridge rises above the normal range.
When AI analyzes the user’s refrigerator usage patterns, predicts the temperature after a certain period, and detects situations like large-scale stocking or cleaning.
[4] Based on the testing by Food Analysis Research Center of Suwon Women’s University and Intertek Testing Services Korea Ltd. Effects may vary depending on refrigerator operating conditions, as well as the type, condition, size, and storage method of the food. Comparison based on Hybrid Precise Cooling mode ON vs. Hybrid Precise Cooling mode OFF & Conventional cooling inside the refrigerator: appearance, aerobic bacteria.
[5] The capacity and other figures differ according to the model codes. The following figures are based on model RM70F91**.
### Meeting Takeaways: Samsung’s 2025 Monitor Lineup Unveiled at CES
**Event Overview**
– Samsung introduced its 2025 monitor lineup at the Consumer Electronics Show (CES) in Las Vegas on January 5, featuring innovative models designed for enhanced entertainment, productivity, and gaming.
**Key Products**
1. **Smart Monitor M9 (M90SF)**
– Introduces **industry-first AI features**:
– **AI Picture Optimiser** adjusts display based on content (gaming, video, etc.).
– **4K AI Upscaling Pro** enhances lower-resolution content to 4K.
– Specifications:
– **32” 4K OLED screen**
– **VESA DisplayHDR True Black 400**
– Built-in 4K camera.
– Availability in Australia is TBD.
2. **Odyssey Gaming Monitors**
– **Odyssey OLED G8 (G81SF)**:
– **First 27” 4K OLED gaming monitor**.
– Equipped with **240Hz refresh rate** and **165 PPI pixel density**.
– **Odyssey OLED G6 (G60SF)**:
– **First OLED screen with a 500Hz refresh rate** at QHD resolution.
– **Odyssey 3D Gaming Monitor (G90XF)**:
– Offers **customisable 3D experience** with on-screen depth without glasses.
– Availability in Australia is TBD for all models.
3. **ViewFinity S8 (S80UD)**
– This model is the **largest 16:9 4K monitor** (37” screen).
– Highlights:
– **sRGB 99% colour gamut** for accurate colour representation.
– TÜV Rheinland certified for ergonomic design with features to reduce eye strain.
– Built-in KVM switch for multitasking across devices.
– Availability in Australia is TBD.
**Conclusion**
– Samsung’s 2025 monitor lineup emphasizes advanced AI capabilities, unprecedented sizes in the OLED market, and targeted features for gaming and productivity, catering to diverse user needs. Further details on availability in Australia are expected to be announced later.
Summary of Samsung’s New 2025 Monitors Bring AI Capabilities, Gaming Performance and Enhanced Productivity to CES
Samsung to provide a first look at its 2025 Monitor line-up at CES. Image simulated for illustrative purposes.
Samsung Electronics Co., Ltd. has unveiled its 2025 Smart Monitor, Odyssey Gaming Monitor and ViewFinity Monitor lineups at Samsung’s First Look event at the 2025 Consumer Electronics Show (CES), Las Vegas, on January 5.
Samsung’s 2025 models raise the bar for monitors by bringing AI features, industry-first sizes in the OLED market, and new form factors that can ignite the passions of users worldwide — whether they’re working, gaming or creating.
“With the new monitors in our renowned lineups, we’re giving people more ways to explore the content and connections that they love in new ways,” said Hoon Chung, Executive Vice President of Visual Display Business at Samsung Electronics. “Because of our new AI capabilities and size options, 2025 will see users across the world find the right monitor for whatever they need.”
Smart Monitor M9: Entertainment and Efficiency Get an AI Upgrade
Samsung’s new Smart Monitor M9 (M90SF model) shows off industry-first AI features at CES. Image simulated for illustrative purposes.
The Smart Monitor M9 (M90SF model) introduces industry-first AI features that enhance entertainment and interactivity through smart picture adaptation and search functions.
As the first monitor to integrate on-device AI[1], the Smart Monitor M9 features AI Picture Optimiser, which analyses input signals to determine the type of content being viewed — such as gaming, video or productivity applications — and automatically adjusts the display settings for the best visual experience[2]. For gamers, the AI goes further by recognising the genre of the game being played and fine-tunes the picture settings to deliver an optimal and immersive experience for virtually every playstyle[3].
The Smart Monitor M9 also incorporates 4K AI Upscaling Pro, which uses advanced AI processing and neural networks to upgrade lower-resolution content up to 4K quality[4]. By analysing input signals and existing image data, this feature delivers clear visuals with enhanced detail, regardless of the original resolution.
These smart and personalised features enhance the hardware performance of the Smart Monitor M9. It features a 32” 4K OLED screen with VESA DisplayHDR True Black 400 for incredible details and vivid colours. Its thin design, along with the Easy Setup Stand, allows users to effortlessly create their ideal workspace, and a built-in 4K camera makes it convenient to use in virtually any environment.
Availability of the Smart Monitor M9 in Australia has not been announced.
Samsung Odyssey Series: Two Industry Firsts with a 27” 4K OLED Gaming Monitor and an OLED Screen with a 500Hz Refresh Rate
Samsung’s Odyssey OLED G8 and Odyssey OLED G6 models powers up exceptional performance at CES. Image simulated for illustrative purposes.
Samsung’s Odyssey gaming monitor series powers up exceptional performance in new sizes with the 2025 Odyssey OLED G8 and Odyssey OLED G6 models.
The Odyssey OLED G8 (G81SF model) is the first 27” 4K (3,840 x 2,160) OLED gaming monitor in the world[5]. The screen packs in 165 pixels per inch (PPI) with a refresh rate of 240Hz. The tight pixel density and screen smoothness gives game creators and players a new level of detail and picture quality as they build and explore realistic gaming worlds.
On the other hand, the Odyssey OLED G6 (G60SF model) redefines speed as the first-ever OLED screen with a 500Hz refresh rate on its QHD (2,560 x 1,440) screen[6]. The lightning-fast speed and ultra-smooth gameplay unleashes the potential for gamers who demand the best to gain a winning edge from device performance.
Both models deliver a response time of 0.03ms (GTG) for smooth visuals and crisp gameplay, even in fast-paced gaming environments. They also support AMD FreeSync Premium Pro and are NVIDIA G-Sync Compatible, allowing them to provide smooth pictures with minimal tear and flickering. VESA DisplayHDR True Black 400[7] delivers rich darks without bloom or colour bleed, making the most of the OLED screen, while OLED Glare Free screens keep the focus on the game by minimising distracting reflections and glare.
Samsung will show its 27” Odyssey 3D (G90XF model) gaming monitor at CES. Image simulated for illustrative purposes
Samsung is also showcasing the 27” Odyssey 3D (G90XF model) gaming monitor at CES. Thanks to its lenticular lens attached to the front of the panel and its front stereo camera, the Odyssey 3D provides a customisable 3D experience without the need for separate 3D glasses. It can also add a new depth to content by using AI to analyse and convert 2D video into 3D.
Availability of the Odyssey OLED G6 (G60SF model), Odyssey OLED G8 (G81SF model), and 27” Odyssey 3D (G90XF model) in Australia has not been announced.
ViewFinity S8: A Bigger Canvas for Productivity and Creativity
Samsung showcases its largest 16:9 4K monitor at CES. Image simulated for illustrative purposes
The ViewFinity S8 (S80UD model) is Samsung’s largest 16:9 4K monitor to date[8]. Its 37” screen is approximately 34% larger than the previous model[9] and is designed to maximise productivity, immersion and efficiency. More information can be seen at a glance while making the most out of desk space — ushering in a new era of large, high-productivity monitors.
With its sRGB 99% colour gamut faithfully presenting colours on the 4K (3,840 x 2,160) screen, the ViewFinity S8 delivers the colour representation and brightness necessary for professional users to do their best work.
The 2025 ViewFinity S8 has been certified by TÜV Rheinland[10] for ‘Ergonomic Workspace Display,’ recognising its ergonomic design that enhances work immersion, task efficiency and productivity. TÜV-certified[11] Intelligent Eye Care can reduce fatigue in users’ eyes — even during prolonged use — by adjusting the colour temperature based on the environment’s lighting. Eye saver mode and a flicker-free feature also help protect eyes from strain.
With a simple Easy Setup Stand, the S8 also keeps productivity high through a built-in KVM[12] switch, turning the monitor into a single command station for multitasking across several devices with only one mouse and keyboard. Devices can also be connected and charged at the same time with a 90W USB-C connection, making it easy to quickly manage all the accessories a user needs.
Availability of the ViewFinity S8 (S80UD model) in Australia has not been announced.
[1] Smart Monitor M9 is the first monitor featuring AI Picture Optimizer and 4K AI Upscaling Pro as of 3 January 2025
[2] AI Picture Optimiser is available only when the monitor is connected to a PC.
[4] AI Upscaling Pro enhances FHD to 4K, SD to FHD, and HD to QHD resolution.
[5] The Odyssey OLED G6 Gaming Monitor is the first 27” 4K OLED screen as of 3 January 2025
[6] The Odyssey OLED G8 Gaming Monitor is the only OLED panels with 500Hz as of 3 January 2025
[7] VESA DisplayHDR True Black 400 certification is underway and expected to be finalised before the product launch date.
[8] The ViewFinity S8 (S80UD) model is the largest 16:9 4K screen as of 3 January 2025
[9] Screen size compared with the 2024 ViewFinity 32” model.
[10] Technischer Überwachungsverein (TÜV) Rheinland is one of the world’s leading testing service providers and tests, inspects and certifies technical systems and products.
[11] Technischer Überwachungsverein (TÜV) Rheinland is one of the world’s leading testing service providers and tests, inspects and certifies technical systems and products.
### Meeting Takeaways: Samsung Electronics CES 2025 First Look Event
**1. Introduction of Samsung Vision AI:**
– Samsung unveiled **Samsung Vision AI**, aimed at delivering personalized, AI-powered screens to enhance everyday life.
– SW Yong stated TVs are transitioning from passive devices to **interactive, intelligent companions**.
**2. Key Features of Samsung Vision AI:**
– **Click to Search**: Instant identification and information about on-screen content without disrupting viewing.
– **Live Translate**: Real-time subtitle translations powered by on-device AI.
– **Generative Wallpaper**: Allows users to customize screens with dynamic art.
**3. Integration with SmartThings:**
– **Home Insights**: Updates on household safety and environment.
– **Pet and Family Care**: Monitors behavior of pets and family for safety and comfort.
**4. Advancements in Picture and Sound Quality:**
– On-device AI technologies to optimize visuals and audio dynamically.
**5. Awards and Recognition:**
– Samsung’s innovations like **Click to Search**, **Live Translate**, and new products have received the **2025 CES Innovation Award**.
**6. Collaborations for Enhanced AI Experiences:**
– Partnerships with AI companies, especially **Microsoft**, to integrate services like **Copilot** for personalized content recommendation.
**7. New Product Launches:**
– **Neo QLED 8K TV QN990F**: Features include:
– **8K AI Upscaling Pro** and enhanced sound capabilities.
– Ultra-slim design coming to Australia in H1 2025, pricing TBD.
– **The Frame Pro**: Enhanced picture quality and connectivity will launch alongside an expanded **Samsung Art Store**.
**8. Innovations in Projector Technology:**
– **The Premiere 5**: First interactive triple-laser ultra-short-throw projector, enhancing home entertainment with projection features.
**9. Commitment to Art and Technology:**
– Partnership with **Art Basel** to promote art accessibility via The Frame.
**10. Future of Display Technology:**
– Launch of the **MICRO LED Beauty Mirror** offering personalized beauty insights.
**Next Steps:**
– For more information about Samsung’s 2025 lineup, register for updates at [Samsung’s website](https://ift.tt/Iy1GNUL).
Summary of Samsung Electronics Unveils Samsung Vision AI and New Innovations at First Look 2025, Delivering Personalised, AI-Powered Screens to enrich Everyday Life
Samsung Electronics Co., Ltd. today unveiled Samsung Vision AI at the CES 2025 First Look event, delivering personal AI-powered screens to enrich your everyday life. Samsung also unveiled the latest flagship QN990F Neo QLED 8K TV and exciting updates to its Lifestyle TVs and future display technologies, reflecting Samsung’s vision to transform screens into adaptive, intelligent companions to simplify and enrich everyday living.
“Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs,” said SW Yong, President and Head of Visual Display Business at Samsung Electronics. “With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalisation, and lifestyle solutions into one seamless experience to simplify your life.”
Samsung Vision AI[1]: Smarter, Adaptive Screens for Seamless Living
Samsung Vision AI represents the next step in Samsung’s journey to deliver intelligent, intuitive, and seamless screen experiences. With the ability to make your Samsung TV aware of its surroundings, adaptive to user preferences, and autonomous in delivering intuitive features, Samsung Vision AI transforms screens into smart companions that enhance entertainment, simplify interactions, and seamlessly integrate into connected lifestyles.
At the core of Samsung Vision AI are its personalised features, which redefine how users interact with their screens.
Click to Search offers instant information about what’s on screen — whether identifying an actor or exploring displayed content — all without disrupting the viewing experience.
Live Translate, powered by on-device AI translation model, eliminates language barriers with real-time subtitle translations, allowing viewers to enjoy global content seamlessly.
Generative Wallpaper transforms screens into dynamic, personalised art canvases, allowing users to make images that perfectly match their taste or occasion.
Beyond personalisation, Samsung Vision AI positions screens as central hubs for smarter living through integration with the SmartThings ecosystem:
Home Insights provide real-time updates about your household environment, including safety alerts and daily updates, ensuring peace of mind whether users are home or away from home.
Pet and Family Care keeps a watchful eye on loved ones, detecting unusual behavior in both pets and family members. It enhances comfort by automatically adjusting room settings, like dimming the lights when a child falls asleep, while providing real-time updates and recorded events through TVs.
Samsung Vision AI also delivers exceptional advancements in picture and sound quality, making every on-screen moment captivating. On-device AI picture and sound technologies analyse content and environmental factors in real time, dynamically adjusting visuals and audio for an optimised experience.
Building on its history of recognition for innovation, Samsung’s latest Vision AI features, such as Click to Search and Live Translate, along with cutting-edge products like the AI companion Ballie and the Smart Monitor M9 featuring Copilot, have earned the prestigious 2025 CES Innovation Award.
Driving Innovation through Open Partnerships in AI
Samsung Vision AI also offers limitless potential by collaborating with various AI partners such as Microsoft, paving the way for even more intelligent and personalised experiences and AI screen ecosystem expansion.
In collaboration with Microsoft, Samsung announced the new Smart TVs and Smart Monitors featuring Microsoft Copilot. This partnership will enable users to explore a wide range of Copilot services, including personalised content recommendations.
Samsung also plans to work closely with leading AI partners such as Google and others to expand what Vision AI can do.
With Samsung Vision AI, Samsung is redefining what screens can do — delivering personalised, intelligent experiences that adapt to users’ needs, simplify their routines and enhance their daily lives.
The Era of AI Screens: Samsung Brings Samsung Vision AI to Its Widest Lineup Yet
Samsung is ushering in a new era of AI-driven screen technology, with Samsung Vision AI features now integrated across its most comprehensive lineup ever — including Neo QLED, OLED and QLED models. This expansion underscores Samsung’s commitment to bringing intelligent, adaptive screens to more users, redefining what’s possible in home entertainment and smart living.
At the forefront of this innovation is the Neo QLED 8K QN990F, Samsung’s most advanced TV to date, designed to deliver unparalleled performance, sleek design, and smarter, AI-driven experiences. Powered by the latest NQ8 AI Gen3 Processor, the TV leverages a suite of on-device AIfeatures to enhance picture quality, sound clarity, and overall viewing experience:
8K AI Upscaling Pro: Elevates lower-resolution content up to stunning 8K quality, ensuring incredible detail and clarity in every frame.
Auto HDR Remastering Pro: Analyses content frame by frame, applying scene-adaptive colour expansion for lifelike visuals and vibrant colours, even in dark scenes.
Adaptive Sound Pro: Uses AI to separate and optimise sound components like speech, music, and sound effects, delivering clear, balanced audio.
Colour Booster Pro: Enriches colour expression with AI-driven scene analysis and enhanced image processing for each frame.
AI Mode: Adaptively optimises picture and sound leveraging AI-based content recognition and TV area analysis for an optimal viewing experience in any setting.
Encased in an ultra-slim, minimalist design, the QN990F is a premium home entertainment device that combines cutting-edge technology with elegant aesthetics. With its advanced features and refined design, it elevates both the performance and style of any living space, offering a truly sophisticated entertainment experience.
The Neo QLED 8K QN990F will be coming to Australia in the first half of 2025. Pricing is yet to be announced.
A New Vision of Art: Expanding the Samsung Art Store and Introducing The Frame Pro
Samsung is continuing its commitment to blending art and technology with the expansion of Samsung Art Store and the launch of The Frame Pro, a new addition to the iconic Frame lineup. Together, these innovations reinforce Samsung’s mission to make art more accessible, personal, and seamlessly integrated into daily life.
Samsung Art Store now features over 3,000 curated works from prestigious global partners, including MoMA and the estates of Magritte and Basquiat. For 2025, this expanded collection is available not only on The Frame and MICRO LED series but also on Neo QLED and QLED models[2], giving users more ways than ever to transform their screens into personalised art galleries. This marks another milestone in Samsung’s commitment to enriching homes with dynamic art experiences.
Complementing The Frame, Samsung unveiled The Frame Pro, the latest model of the lineup, which enhances the art and entertainment experience with advanced Neo QLED technology — delivering brighter colours, sharper contrasts and improved local dimming for deeper blacks. Powered by the NQ4 Gen3 AI Processor, The Frame Pro offers unparalleled picture quality for both artwork and video content. It also comes with the innovative Wireless One Connect, allowing for more flexible installations that blend in seamlessly with their environment.
The Frame Pro will be coming to Australia in the first half of 2025. Pricing is yet to be announced.
Further strengthening its connection to the art world, Samsung has partnered with Art Basel, making The Frame the official art display of the globally celebrated event.
“As our mission is to power the world of art, having Samsung as our official global display partner is helping us break down physical and digital barriers, allowing more people to experience art in innovative and meaningful ways,” said Hayley Romer, Chief Growth Officer at Art Basel. “Through The Frame and the Samsung Art Store, art lovers can bring world-class works into their homes, transforming how they engage with and appreciate art.”
Shaping the Future of Display Technology
As Samsung continues to lead the way in reimagining the role of screens, its advancements deliver more than just technology — they create meaningful, personalised experiences that elevate everyday life.
At First Look 2025, Samsung unveiled The Premiere 5, the industry’s first interactive triple-laser ultra-short-throw (UST) projector. Designed to redefine home entertainment, The Premiere 5 introduces an interactive touch feature, allowing users to engage directly with the screen. This innovation seamlessly combines high-quality projection with versatile functionality, featuring Samsung LightWARP technology to project images onto everyday objects for creative and immersive experiences.
The Premiere 5 will be coming to Australia in 2025. Pricing is yet to be announced.
Samsung also showcased its commitment to shaping the future of display technology with the MICRO LED Beauty Mirror[3]. This innovative mirror display combines advanced reflectance and transmittance capabilities with personalised beauty insights, demonstrating how cutting-edge technology can enhance daily routines. By analysing individual skin types, the mirror provides tailored product recommendations to make self-care more intuitive and effective, leveraging innovative beauty solutions developed by Amorepacific, Korea’s leading cosmetics company.
**Meeting Takeaways: Samsung Electronics and Rainbow Robotics Collaboration**
1. **Shareholding Increase**: Samsung Electronics will become the largest shareholder in Rainbow Robotics by increasing its stake from 14.7% to 35% through a call option, following an initial investment of KRW 86.8 billion.
2. **Subsidiary Integration**: Rainbow Robotics will be incorporated as a subsidiary under Samsung Electronics’ consolidated financial statements.
3. **Technology Collaboration**: The partnership aims to enhance robot technology development, focusing on humanoid robots by combining Samsung’s AI and software capabilities with Rainbow Robotics’ expertise in robotics.
4. **Synergy Council Formation**: A synergy council will be established to foster collaboration and leadership in the advanced robotics sector, focusing on developing future technologies and assessing market demands.
5. **Automation Solutions**: Samsung plans to utilize Rainbow Robotics’ collaborative robots, dual-arm mobile manipulators, and autonomous mobile robots in manufacturing and logistics, enhancing operational efficiency through AI-driven learning and situational analysis.
6. **Global Market Penetration**: Rainbow Robotics is expected to expand into international markets using Samsung’s global sales infrastructure.
7. **Future Robotics Office**: Samsung has established a Future Robotics Office, reporting directly to the CEO, which will focus on developing next-generation robots, including humanoids, to drive innovation and growth.
8. **Leadership Appointment**: Dr. Jun-Ho Oh, a founding member of Rainbow Robotics and KAIST professor, will become an advisor and head the Future Robotics Office, bringing extensive industry-academia collaboration expertise to Samsung’s robot development initiatives.
Summary of Samsung Electronics to Become Largest Shareholder in Rainbow Robotics Accelerating Future Robot Development
Samsung Electronics Co., Ltd. (Samsung), today announced that it will become the largest shareholder in Rainbow Robotics to accelerate future robot development such as humanoid robots. Samsung first acquired a 14.7% stake in the Korean firm in 2023 with investment of KRW 86.8 billion, and exercises a call option to increase its stake to 35%. Rainbow Robotics will also be incorporated as a subsidiary under Samsung Electronics’ consolidated financial statements.
Through collaboration with Rainbow Robotics, Samsung will further strengthen its foundation in the development of advanced robot technology. Rainbow Robotics was founded in 2011 by researchers from the Korea Advanced Institute of Science & Technology’s (KAIST) Humanoid Robot Research Center who developed the first two-legged walking robot “Hubo” in Korea.
By combining Samsung Electronics’ AI and software technology with Rainbow Robotics’ robotics technology, the collaboration plans to accelerate the development of intelligent advanced humanoids.
Samsung will also form a synergy council with Rainbow Robotics to strengthen leadership in the advanced robot global business, with the council expected to serve as a bridge to foster the growth of both companies by developing future robot technologies and core business strategies, and identifying and assessing market demand.
With the collaboration, Samsung plans to utilise Rainbow Robotics’ collaborative robots, dual-arm mobile manipulator, and autonomous mobile robots for manufacturing and logistics automation tasks. These robots can greatly improve their work capabilities by learning and analysing situational data and environmental variables that occur in the field through AI algorithms. Rainbow Robotics is expected to actively enter overseas markets by utilising Samsung’s global sales infrastructure.
Establishment of Future Robotics Office
Samsung also established a Future Robotics Office reporting directly to the CEO. The office will focus on developing future robots including humanoid robots, aiming to secure competitiveness in new technologies for future robots that will advance current paradigms and transform them into a key growth engine.
Dr. Jun-Ho Oh, a founding member of Rainbow Robotics and honourary professor at KAIST, will serve as an advisor to Samsung and head of the Future Robotics Office after retiring from Rainbow Robotics. Dr. Oh will provide robotics technology and business expertise to Samsung’s future robot development from his deep experience in industry-academia collaboration.
### Meeting Takeaways: Samsung C-Lab Startups at CES 2025
**Event Details:**
– **Date:** January 7-10, 2025
– **Location:** Venetian Expo’s Eureka Park, Las Vegas
**Overview:**
Samsung Electronics will showcase 15 innovative projects from its C-Lab program, focusing on AI, IoT, digital health, and robotics at CES 2025. The startups aim to gain market feedback, improve business viability, and connect with potential investors.
**Startup Breakdown:**
1. **C-Lab Outside:** 12 startups, including:
– **AI:** DEEP.FINE, Mainspace, ENERZAi, Cochl, Korea Greendata, 10kM.ai
– **Digital Health:** Riduck, LabSD, Meditrix
– **IoT:** Ghostpass, Pinpoint
– **Robotics:** Quester
– Notable recognition: GhostPass awarded Best of Innovation in Fintech.
2. **C-Lab Inside:** 2 projects from Samsung employees:
– **GreenFollow:** Autonomous electric golf trolley solution.
– **Modulero:** Modular robotics development platform.
3. **C-Lab Spin-off:** One project that has launched as a startup:
– **Edint:** Mobile-based AI exam proctoring service.
**Awards:**
– C-Lab startups achieved 12 CES 2025 Innovation Awards, including one Best of Innovation Award.
**Program History:**
– Since its inception in 2012, the C-Lab has nurtured 912 startups (506 C-Lab Outside, 406 C-Lab Inside) and continues to support them through the “C-Lab Family” network.
**Key Quote:**
“CES is an important opportunity for Korean startups to gain a foothold in the global market,” emphasized Pilgyu Jeon, Executive Vice President, Samsung Electronics.
**Next Steps:**
– Continue to track developments and outcomes of the showcased startups at CES 2025.
Summary of Samsung Will Showcase C-Lab Startups Pioneering AI, IoT, Digital Health and Robotics at CES 2025
Samsung Electronics will showcase new projects from its C-Lab at CES 2025 (Jan. 7-10).
Samsung Electronics Co., Ltd. will showcase new projects that, with the support of its C-Lab program[1], are innovating in the fields of AI, IoT, digital health and robotics at CES 2025 (Jan. 7-10). The company will highlight these 15 new projects at the Venetian Expo’s Eureka Park in Las Vegas, the dedicated area for startups and rising entrepreneurs.
At CES 2025, the C-Lab companies consist of: 12 startups from the C-Lab Outside program, which incubates external startups; two startups from C-Lab Inside, which is an internal venture program for employees; and, one startup that was spun-off from Samsung. At the event, Samsung expects C-Lab startups to assess global market response, strengthen business feasibility and meet with investors.
“CES is an important opportunity for Korean startups to gain a foothold in the global market and increase brand awareness,” said Pilgyu Jeon, Executive Vice President and Head of the Creativity & Innovation Center at Samsung Electronics. “C-Lab will continue to support startups on the journey to becoming internationally recognised global innovators.”
C-Lab Outside: Twelve Startups That Include AI, IoT and Digital Health
This year, C-Lab will feature 12 startups, including 11 startups directly incubated by Samsung Electronics through the C-Lab Outside program and one startup jointly incubated by Samsung Electronics, and the Daegu Center for Creative Economy & Innovation. The 12 startups are as follows:
[AI]
DEEP.FINE: An XR solution using Vision-AI and Visual Localisation (VL) for precise digital space creation
Mainspace: An online shopping service based on automated 3D interior design technology
ENERZAi: A next-generation AI inference optimisation engine
Cochl: An AI-based sound technology that can understand any sound like a human
Korea Greendata: Revolutionising energy data analytic platform with AI-driven chatbot integration
10kM.ai: An enterprise AI video production solution that can generate, edit, and distribute at scale
[Digital Health]
Riduck: An AI-based aerobic exercise coaching solution based on data from a wearable device
LabSD: A digital ophthalmoscope manufactured with upcycled smartphones and a teleophthalmology system
Meditrix: A VR-based neuro-biofeedback motion chair and mobile digital therapeutics
[IoT]
Ghostpass: A remote hands-free authentication solution by storing user biometrics on smartphones
Pinpoint: Smart building OS that integrates operations and user experiences into a unified solution
[Robot]
Quester: A high-performance hand tracking glove with sensor fusion technology
C-Lab will showcase four local startups from Daegu and Gwangju, Korea, which is a new record achieved through Samsung Electronics’ efforts to promote the local startup ecosystem. Since 2023, Samsung Electronics has expanded the C-Lab Outside program to discover and nurture innovative startups in these regions. The immense potential of these startups has been demonstrated by GhostPass, a startup from C-Lab Outside Gwangju that has won the Best of Innovation Award in Fintech at CES 2025.
“Thanks to the support and coaching of C-Lab Outside, we were able to grow our company in a short period of time,” said Sunkwan Lee, CEO and founder of GhostPass. “We are excited to attend CES 2025 with C-Lab and showcase our solution, which won the CES Best of Innovation Award.”
C-Lab Outside was created in October 2018, and startups selected for the program receive full support — including a business support fund, office workspaces and customised development programs — along with business cooperation from Samsung Electronics.
Two C-Lab Inside Projects From Samsung Employees; One C-Lab Spin-off That Began at Samsung
Since 2016, Samsung has been exhibiting its C-Lab Inside projects at CES to see how the global market responds and to test their business viability.
The C-Lab Inside projects that Samsung Electronics is showcasing at CES have been widely recognised for their innovation, global marketability and completeness — including IoT solutions that provide differentiated experiences in conjunction with Samsung Electronics products, as well as a new conceptual robotics platform. This year’s projects are as follows:
GreenFollow: Galaxy-enabled autonomous driving solution for electric golf trolley
Modulero: A modular platform for robotics development
In 2015, Samsung Electronics introduced its C-Lab spin-off program, which allows C-Lab Inside projects with high market potential to be launched as fully-fledged startups. At CES 2025, C-Lab spin-off Edint will showcase its mobile-based AI online exam proctoring service.
C-Lab Startups Win 12 CES 2025 Innovation Awards
In November 2024, the Consumer Technology Association (CTA) announced the winners of the CES 2025 Innovation Awards, including the award for Best of Innovation. C-Lab startups received one Best of Innovation Award and 11 Innovation Award Honourees.
C-Lab’s products and services that received honours include GhostPass, DEEP.Fine, Mainspace, ENERZAi, Quester and others. The CES 2025 Innovation Award-winning products and services will be displayed separately at the Venetian Expo in Las Vegas.
The C-Lab program was created in 2012, and since it was established, Samsung has nurtured a total of 912 startups and projects (506 through C-Lab Outside and 406 through C-Lab Inside) so far. Through “C-Lab Family” program, a unique professional network, all startups of C-Lab can also continue to co-operate with Samsung even after graduating from the C-Lab Outside or spinning off from C-Lab.
[1] Started in December 2012, C-Lab Inside nurtures employees’ innovative ideas while instilling a corporate culture in which creativity is at the fore. Since 2015, Samsung has been supporting successful C-Lab projects that demonstrate great market potential, and facilitating their launch as startups under the C-Lab spin-off policy.
**Meeting Takeaways: Visual Story 2 – Cook Smart, Not Hard with Samsung**
1. **Overview of Samsung’s Cooking Solutions**: The focus is on Samsung’s innovative built-in cooking appliances designed to simplify meal preparation.
3. **Target Audience**: The products cater to individuals looking to prepare meals efficiently, whether for themselves, family, or social occasions.
4. **Features**:
– Emphasizes turning cooking ideas into reality using smart technology.
– Encourages experimentation with new cuisines and exceptional baking projects.
5. **Connectivity Requirements**:
– A Wi-Fi connection is mandatory to utilize the smart features of the appliances.
– Users must have a Samsung account for full access.
6. **App Availability**: The cooking solutions can be managed via the SmartThings App, accessible on both Android and iOS devices.
7. **Additional Note**: Terms and conditions apply for the use of the SmartThings App.
This meeting summarized Samsung’s commitment to enhancing the cooking experience through smart technology, making it easier for users to cook delicious meals without the hassle.
Summary of Visual Story 2: Cook Smart, Not, Hard, with Samsung
Looking to whip up a meal for yourself, family or friends? Whether you’re making a quick bite, creating outstanding bakes to show off on your social channels, or experimenting with new cuisines, Samsung’s smart built-in cooking appliances are here to turn your cooking dreams into reality.
Find out how Samsung’s Bespoke Oven, AI Oven, Bespoke Induction Hob, Bespoke Hood andBespoke Dishwasher, come together to help you cook smart, not hard.
[1]
[2]
[1] A Wi Fi connection and a Samsung account are required
[2] Available via the SmartThings App on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. T&C’s apply.
### Meeting Takeaways: Samsung’s Bespoke AI Laundry Combo™ Sound Design
**Overview:**
Samsung has introduced a refreshed auditory experience for its Bespoke AI Laundry Combo, focusing on enhancing the customer experience through thoughtful sound design.
**Key Points:**
1. **Signature Sound Evolution:**
– The iconic sound associated with Samsung washing machines is Franz Schubert’s “The Trout,” which has evolved from a functional alert to a brand signature.
2. **New Audio Experience:**
– The Bespoke AI Laundry Combo features a newly arranged orchestral version of “The Trout.”
– Introduces 11 new themes allowing users to personalize sounds for power on/off, end-of-cycle alarms, and timer notifications.
3. **Sound Design Philosophy:**
– Bo Kyung Kim, Sound UX Designer, emphasized that sound is integral to the user experience, transcending mere functionality to embody brand identity and cater to user preferences.
4. **Development Process:**
– The sound design process included theme composition, instrument selection, and collaboration with developers, spanning a year to refine sounds through consumer testing.
– Adjustments were made based on consumer feedback, as seen with the sound “Guitar in the Night Breeze.”
5. **Future Plans:**
– The Sound UX team aims to expand preference-based sounds to additional Samsung products.
– The goal is to create recognizable sounds that evoke positive feelings associated with the Samsung brand.
6. **Implication for User Experience:**
– Samsung’s approach emphasizes not just functionality but also the sensory experience of using their appliances, aiming to enhance user satisfaction and add joy to everyday tasks.
**Action Item:**
For further details on uplifting daily experiences with Samsung products, visit Samsung.com.
**Date of Meeting Notes:** December 30, 2024
**Source:** Samsung Newsroom Australia
Summary of Lift Your Laundry Life: The Bespoke AI Laundry Combo™ Brings Sound Designed To Bring Joy
When people think of a Samsung washing machine, what sound comes to mind? It might be the end-of-cycle alarm, of course. Since most people aren’t near their washing machine when the wash completes, it needs to be long enough to let users notice the washing cycle’s completion and bring a refreshing feeling thanks to the lively tone. Franz Schubert’s “The Trout” has been serving this purpose for over a decade now, evolving from its original functional selection to become a signature sound that is an extension of Samsung’s brand.
But Samsung hasn’t stopped there. This year’s Bespoke AI Laundry Combo offers an entirely different experience, featuring a newly arranged version of “The Trout” with an orchestral twist.
Bo Kyung Kim, a Sound UX designer for Digital Appliances Business at Samsung Electronics, shared her insights into the inspiration that went into the design: “Samsung considers sound to be crucial, not just as a functional element but as an integral part of the customer experience and beyond. We redesigned these sounds to go beyond functionality — delivering our brand identity while also aligning with user preferences.”
Bo Kyung Kim, a Sound UX designer of Samsung DA, says that Samsung puts importance on sound to enhance user experience.
“The Bespoke AI Laundry Combo features an orchestra-themed soundscape along with 11 newly added themes designed to captivate consumers’ senses. By selecting a preferred theme, users can personalise power on and off sounds, end-of-cycle alarm and timer notifications.”
Kim explained further, “Creating a sound UX includes theme composition, overall strategy, instrument selection, and consultation with developers to ensure hardware implementation. This was a year-long development journey that certainly had some challenges for us to overcome.”
For instance, when working on “Guitar in the Night Breeze,” the team decided to use acoustic guitar to convey the feeling of a cool evening breeze. However, once the sound was completed and tested on the Bespoke AI Laundry Combo, it did not resonate as expected. They had to adjust the echo and reverb levels accordingly, and they carried out continuous consumer surveys to gauge how people felt about the sound as well as the imagery that it evoked.
Moving forward, the Sound UX team plans to create and apply preference-based sounds to other products besides the Bespoke AI Laundry Combo. As Kim put it, “We want to hear people say things like, ‘Oh, this is a Samsung sound!’ and ‘I love that Samsung sound.’ We are really trying to bring joy to people’s daily lives as they use our appliances.”
These new sounds exemplify how Samsung Electronics carefully crafts how you experience its appliances, taking care of everything you see, touch — and even hear. To find out more about how you can uplift your daily life in this and other ways, visit Samsung.com.
Ultra Processors (Series 2) and enhance creativity with features like AI Select and Samsung Studio. AI Select works to make browsing a breeze, while Samsung Studio lets users edit across their Galaxy smartphone, tablet or PC wherever inspiration strikes, at home or on the go. Powered by the NPU, Photo Remaster upscales low-resolution photos into high-quality visuals, while Storage Share lets users directly access the files on their smartphone from their PC, avoiding the process of downloading.
