Key Takeaways

### Meeting Takeaways: Samsung’s Bespoke AI Laundry Combo™ Sound Design

**Overview:**
Samsung has introduced a refreshed auditory experience for its Bespoke AI Laundry Combo, focusing on enhancing the customer experience through thoughtful sound design.

**Key Points:**

1. **Signature Sound Evolution:**
– The iconic sound associated with Samsung washing machines is Franz Schubert’s “The Trout,” which has evolved from a functional alert to a brand signature.

2. **New Audio Experience:**
– The Bespoke AI Laundry Combo features a newly arranged orchestral version of “The Trout.”
– Introduces 11 new themes allowing users to personalize sounds for power on/off, end-of-cycle alarms, and timer notifications.

3. **Sound Design Philosophy:**
– Bo Kyung Kim, Sound UX Designer, emphasized that sound is integral to the user experience, transcending mere functionality to embody brand identity and cater to user preferences.

4. **Development Process:**
– The sound design process included theme composition, instrument selection, and collaboration with developers, spanning a year to refine sounds through consumer testing.
– Adjustments were made based on consumer feedback, as seen with the sound “Guitar in the Night Breeze.”

5. **Future Plans:**
– The Sound UX team aims to expand preference-based sounds to additional Samsung products.
– The goal is to create recognizable sounds that evoke positive feelings associated with the Samsung brand.

6. **Implication for User Experience:**
– Samsung’s approach emphasizes not just functionality but also the sensory experience of using their appliances, aiming to enhance user satisfaction and add joy to everyday tasks.

**Action Item:**
For further details on uplifting daily experiences with Samsung products, visit Samsung.com.

**Date of Meeting Notes:** December 30, 2024
**Source:** Samsung Newsroom Australia

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Summary of Lift Your Laundry Life: The Bespoke AI Laundry Combo™ Brings Sound Designed To Bring Joy    

When people think of a Samsung washing machine, what sound comes to mind? It might be the end-of-cycle alarm, of course. Since most people aren’t near their washing machine when the wash completes, it needs to be long enough to let users notice the washing cycle’s completion and bring a refreshing feeling thanks to the lively tone. Franz Schubert’s “The Trout” has been serving this purpose for over a decade now, evolving from its original functional selection to become a signature sound that is an extension of Samsung’s brand.

 

But Samsung hasn’t stopped there. This year’s Bespoke AI Laundry Combo offers an entirely different experience, featuring a newly arranged version of “The Trout” with an orchestral twist.

 

 

Bo Kyung Kim, a Sound UX designer for Digital Appliances Business at Samsung Electronics, shared her insights into the inspiration that went into the design: “Samsung considers sound to be crucial, not just as a functional element but as an integral part of the customer experience and beyond. We redesigned these sounds to go beyond functionality — delivering our brand identity while also aligning with user preferences.”

 

 

“The Bespoke AI Laundry Combo features an orchestra-themed soundscape along with 11 newly added themes designed to captivate consumers’ senses. By selecting a preferred theme, users can personalise power on and off sounds, end-of-cycle alarm and timer notifications.”

 

 

Kim explained further, “Creating a sound UX includes theme composition, overall strategy, instrument selection, and consultation with developers to ensure hardware implementation. This was a year-long development journey that certainly had some challenges for us to overcome.”

 

For instance, when working on “Guitar in the Night Breeze,” the team decided to use acoustic guitar to convey the feeling of a cool evening breeze. However, once the sound was completed and tested on the Bespoke AI Laundry Combo, it did not resonate as expected. They had to adjust the echo and reverb levels accordingly, and they carried out continuous consumer surveys to gauge how people felt about the sound as well as the imagery that it evoked.

 

 

Moving forward, the Sound UX team plans to create and apply preference-based sounds to other products besides the Bespoke AI Laundry Combo. As Kim put it, “We want to hear people say things like, ‘Oh, this is a Samsung sound!’ and ‘I love that Samsung sound.’ We are really trying to bring joy to people’s daily lives as they use our appliances.”

 

These new sounds exemplify how Samsung Electronics carefully crafts how you experience its appliances, taking care of everything you see, touch — and even hear. To find out more about how you can uplift your daily life in this and other ways, visit Samsung.com.

from Samsung Newsroom Australia https://ift.tt/LocORnM
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