Key Takeaways

Here are the key takeaways from the notes on “Shaping the Next Generation of Enterprise Spaces: How Samsung is Powering the Growth with Digital Appliances” (Samsung Newsroom Australia, Oct 22, 2026):

– Strategic shift to enterprise-grade smart appliances
– Samsung is expanding beyond consumer electronics into integrated B2B solutions for HVAC, home appliances, and smart management technologies to serve residential, hospitality, office, and retail spaces.
– Focus on reducing energy consumption and operating costs for enterprise partners.

– HVAC as a growth engine
– Southeast Asia and Oceania’s construction market is growing, with demand for smarter, more reliable, and energy-efficient cooling solutions.
– Samsung’s acquisition of FläktGroup strengthens HVAC capabilities, especially for demanding environments like AI data centers.
– Demonstrated regional traction with notable deployments:
– Vietnam: ~3,000 WindFree units for CapitaLand’s Sycamore (Ho Chi Minh City); 3,000+ units for Starlake (Hanoi).
– Thailand: HVAC systems in Thaiwatsadu stores; SmartThings Pro for energy management; 600 WindFree units for Sheraton Naiharn Phuket.
– Australia (Sydney): Cooling solutions in residential projects (Arncliffe Central, AURA by Aqualand).
– Positioning across diverse building types, from resorts to data centers, as a versatile cooling portfolio.

– Extending beyond cooling: B2B laundry solutions
– Leveraging consumer appliance expertise to broaden B2B laundry offerings in Southeast Asia (Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam) with plans to expand further.
– Example: TiTi Laundry in Ho Chi Minh City as an early partner; 24/7 operation with remotely monitored machines enabling connected appliance management.

– Building smarter, integrated environments
– Moving from standalone products to connected, property-wide solutions for easier management and cost optimization.
– Notable project: Granz Forest Park in Cebu, Philippines (in collaboration with DH Plus) to deliver an integrated ecosystem of AI-powered appliances, SmartThings Pro, and connected technologies across residences, hotels, and commercial facilities.

– Outcomes and implications
– Samsung is enabling enterprises to design, operate, and scale smarter spaces that better match user needs.
– The company aims to help customers optimize operations, reduce costs, and support regional growth in Southeast Asia and Oceania.

– Supporting references and context
– GlobalData forecasts indicate strong construction growth in SEA and broader regional opportunities.
– The FläktGroup acquisition deepens HVAC technical capabilities for high-demand environments like AI data centers.

Possible next steps or follow-ups (suggested)
– Identify prioritized target verticals (e.g., data centers, hospitality, mixed-use developments) for expanded HVAC and SmartThings Pro deployments.
– Track ROI and energy-saving metrics from current installations to support customer case studies.
– Explore expansion opportunities for B2B laundry solutions in additional markets within the region.
– Prepare a regional playbook for integrated building management solutions (AI-powered appliances + smart management platform) to accelerate adoption in new projects.

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Summary of Shaping the Next Generation of Enterprise Spaces: How Samsung is Powering the Growth with Digital Appliances

 

 

For years, the conversation about smart appliances centered on the home. That intelligence, connectivity and reliability is now expected across the built environment. Across Southeast Asia and Oceania, it’s moving into residential developments, hotels, offices and retail spaces.

 

With our broad portfolio of integrated B2B solutions, Samsung is supporting the growth of businesses and building owners in the region by addressing their evolving operational needs across heating, ventilation and air conditioning (HVAC), home appliances, as well as smart management technologies. Equipped with a deep understanding of what our enterprise partners need and prioritise, we strive to deliver innovative technologies that can help reduce energy consumption and manage operating costs.

 

The expansion of our enterprise sales for instance, already reflects the trust that we have earned from our customers.

 

 

Why HVAC Has Become a Growth Engine

Southeast Asia and Oceania’s building and construction sector is growing at a steady pace, whether it is building new smart cities and towns or rejuvenating old ones. According to GlobalData, Southeast Asia’s construction industry is forecast to grow faster[1] than the global rate in 2026. What’s particularly exciting is the region’s appetite for what’s next, from high-tech manufacturing plants to AI data centres that will define future economies.

 

Many of them need cooling that is smarter, more efficient and more reliable than what came before.

 

Samsung Electronics’ acquisition of FläktGroup brings us closer to that future by deepening our expertise in HVAC systems and enabling us to serve demanding environments, such as AI data centres where cooling and ventilation are critical to keep crucial systems and operations going.

 

 

Here in this region, demand is rising across a diverse range of building types. In Vietnam, we’re supplying around 3,000 WindFree air-conditioning units to high-rise apartments as part of CapitaLand’s Sycamore development in Ho Chi Minh City, while more than 3,000 air-conditioning units will be installed in Starlake, a mixed-use complex in Hanoi.

 

In Thailand, we have rolled out HVAC systems across Thaiwatsadu’s retail stores which are also supported by SmartThings Pro to manage energy efficiency and simplify operational management. Additionally, 600 rooms in the 29 buildings of Sheraton Naiharn Hotel & Resort in Phuket will be outfitted with WindFree air-conditioning units. In Sydney, Australia, our cooling systems have been incorporated in residential projects such as Arncliffe Central and AURA by Aqualand.

 

Whether it’s a beach resort, or a cutting-edge data centre, our portfolio offers cooling solutions for a range of needs.

 

 

Extending the Opportunity Beyond Cooling

HVAC is not the only category that businesses are paying attention to. Urbanisation, changing lifestyles and growing demand for convenience are also driving adoption of suitable laundry solutions in B2B business sectors.

 

Building on decades of expertise in consumer appliances, we have expanded our laundry lineup for broader capacity choices to meet various B2B needs in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam, with plans to explore bringing our B2B laundry solutions to more markets in Southeast Asia and Oceania.

 

 

TiTi Laundry in Ho Chi Minh City is one recent example. As one of the first partners that we collaborated with to expand the B2B laundry model in Vietnam, it is open around the clock, with machines that can be monitored and managed remotely. This business model allows connected appliances, such as Samsung’s B2B Laundry solutions, to create new business opportunities for operators, while making everyday life a little easier for the people they serve.

 

 

Building Smarter Business Environments

Together, these developments point to a broader change in how businesses are thinking about their physical spaces. Beyond standalone products, our customers increasingly want connected solutions that simplify management across an entire property, instead of having to look after individual systems.

 

This is taking shape at Granz Forest Park in Cebu, the Philippines, where we have partnered with real estate developer, DH Plus, to provide integrated operational solutions that combine AI-powered appliances, SmartThings Pro, and connected technologies within a single ecosystem, spanning residences, hotel and commercial facilities.

 

By offering technological expertise, an extensive suite of AI-powered appliances, and smart management platforms, Samsung is enabling businesses and building owners to construct and maintain spaces that are tailored to what users need, and opens new ways to optimise and expand their operations. Through integrated solutions that empower enterprises to optimise operations, help manage costs, and scale up, we are shaping the future of buildings and properties in Southeast Asia and Oceania, supporting the region’s further growth and development.

 

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[1] SEA & Global: Construction Market Size, Trends & Forecast 2026-2030 | GlobalData
Australia: Australia Construction Market Size, Trend Analysis by Sector, Competitive Landscape and Forecast to 2030 (Q3 2026)

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