Key Takeaways

Here are the key takeaways from the Galaxy AI expansion notes.

Executive summary
– Samsung announced the continued expansion of Galaxy AI into a more open, integrated multi-agent ecosystem, adding Perplexity as an additional AI agent on upcoming flagship Galaxy devices. The system-level AI aims to reduce effort, increase user choice and flexibility, and enable more natural interactions without constant app switching.

What Samsung announced and why it matters
– Multi-agent expansion: Galaxy AI will support a choice of integrated agents, giving users options that fit their needs, preferences, and routines.
– System-level orchestration: Galaxy AI operates at the OS level, understanding user context and enabling natural interactions across the device, not confined to single apps.
– Perplexity integration: Perplexity will be available on upcoming flagship devices, accessible via “Hey Plex” wake word or by pressing and holding the side button, and can work with compatible Samsung Apps and select third-party apps to streamline multi-step tasks.
– Background operation and seamless experience: The AI can work in the background, reducing the need to switch apps or repeat commands, contributing to a more cohesive Galaxy experience.
– Open ecosystem and partnerships: Samsung emphasizes an inclusive ecosystem and collaboration with trusted partners to expand experiences across the Galaxy environment.

Key features and details to note
– Access methods for Perplexity: Voice wake phrase “Hey Plex” and quick-access side button control.
– App compatibility: Will work with compatible Samsung Apps and select third-party apps; requires necessary permissions in device settings; functionality may vary by app and use case.
– Availability and rollout: Perplexity will be pre-installed on S26 Series devices; can be removed by users; additional device support and experiences to be announced.
– Pricing: Galaxy AI features are currently free; no plans to charge for Galaxy AI features themselves. Third-party AI features may have different terms.
– Context and user experience: Focus on reducing steps and cognitive load, enabling more natural task completion across devices.

Implications for teams and operations
– Product and UX: Need to plan for cross-app integration, permissions handling, and intuitive user onboarding for “Hey Plex” and side-button access.
– Partnerships and ecosystem management: Continued collaboration with partners like Perplexity; monitor other potential integrations and supported apps.
– Legal, privacy, and compliance: Clarify data handling and permissions when using third-party agents; ensure user controls are clear and accessible.
– Marketing and support: Prepare messaging around open ecosystem, ease of use, and the ability to choose preferred AI agents; develop user guides and FAQs.

Risks and considerations
– Compatibility variability: Differences in app support and permissions could affect user experience across devices and apps.
– Dependency on partnerships: Success relies on ongoing third-party integrations and support.
– User control and privacy: Need clear disclosures and easy opt-out controls for background AI activity.

Questions for follow-up
– What is the exact roadmap and timeline for device support beyond the S26 Series?
– Will there be any premium AI services or features in the future, or will Galaxy AI remain free for core functionalities?
– Which third-party apps are prioritized for initial Perplexity integration, and what are the permission requirements?
– How will user data be managed across multiple agents and apps when operating in the background?

Recommended next steps
– Prepare internal briefing materials and FAQ for customer support about “Hey Plex,” side-button access, and Perplexity integration.
– Create a rollout plan outline for Perplexity on S26 Series, including marketing messages and onboarding tutorials.
– Engage with product and privacy teams to finalize permission flows, data handling, and user controls across supported apps.
– Develop a simple one-page user guide highlighting how to choose and switch between agents within Galaxy AI.

If you’d like, I can tailor these takeaways into a slide-friendly brief or a one-page executive memo for distribution.

Summary of Galaxy AI Expands Multi-Agent Ecosystem To Give Users More Choice and Flexibility

Samsung Electronics Co., Ltd. today announced the continued expansion of Galaxy AI, reinforcing its vision for a rich, open and integrated multi-agent ecosystem. Built around Samsung’s vision of AI that reduces effort and steps across everyday tasks, Galaxy AI is designed to help users get things done more naturally with greater choice, flexibility and control.

Recent insights[1] show that people are increasingly using multiple AI agents depending on the task as AI becomes more embedded in daily routines. Nearly 8 in 10 users now rely on more than two types of AI agents. Reflecting this shift, Samsung is evolving Galaxy AI[2] to support a choice of integrated agents, enabling users to choose the experiences that best fit their needs, preferences and routines.

Galaxy AI was built to bring meaningful AI directly into the operating system through deep, framework-level connections across the device. Rather than operating within individual apps, Galaxy AI works at the system level by understanding the user’s context to support more natural interactions.

This approach reduces the need to switch between apps or repeat commands, allowing Galaxy AI to work in the background. It also enables Samsung to curate experiences from supporting services, such as Perplexity, while ensuring everything feels seamlessly integrated within the Galaxy environment.

“We’ve been committed to building an open and inclusive integrated AI ecosystem that gives users more choice, flexibility and control to get complex tasks done quickly and easily,” said Won-Joon Choi, President, Chief Operating Officer (COO) and Head of the R&D Office, Mobile eXperience (MX) Business at Samsung Electronics. “Galaxy AI acts as an orchestrator, bringing together different forms of AI into a single, natural, cohesive experience.”

As part of this multi-agent expansion, Samsung will introduce Perplexity as an additional AI agent on upcoming flagship Galaxy devices. Users will be able to access Perplexity through a dedicated voice wake phrase, “Hey Plex,” or via quick-access controls such as pressing and holding the side button, making contextual assistance easy to reach when needed. Perplexity can work with other compatible Samsung Apps as well as select third-party apps to help streamline multi-step tasks, making it easier for users to move between activities without switching apps. This can offer Galaxy users a more integrated and flexible AI experience across the device.[3]

As Samsung continues to expand its inclusive AI ecosystem — in part by collaborating with trusted partners — the company remains focused on enabling experiences that are easy to use and available to all. Additional details about supported devices and experiences will be announced soon.

[1] Based on Samsung’s internal research.

[2] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties.

[3] The Perplexity app comes pre-installed on S26 Series devices and can be removed at any time. To enable Perplexity to work with compatible Samsung apps and select third party apps, users must grant the necessary permissions in device settings. Functionality may vary depending on app compatibility, user permissions, and available features. Multi step task support may differ by app and use case.

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Key Takeaways

Here are the clear takeaways from the Samsung Spatial Signage notes:

– Product launch and scope
– Samsung Spatial Signage expands Samsung’s commercial displays in Australia.
– Sizes: 85-inch, 55-inch, and 32-inch models releasing across the year.
– Glasses-free 3D visuals using Samsung’s Spatial Signage with AI-powered content optimization via Samsung VXT’s AI Studio.

– Key features and technology
– 3D technology: Spatial Signage uses patented 3D Plate technology to deliver depth behind the LCD without glasses.
– 85-inch model specs: 4K UHD resolution (2160 x 3840) in a 9:16 portrait format; 360-degree rotating visuals (front/back/side).
– Processing and image quality: Quantum Processor, 4K upscaling, 16-bit color mapping, dynamic HDR refinement, anti-glare panel.
– Design: UltraThin design, 52mm profile, 49kg weight; compatible with Slim Fit Wall Mount (sold separately).

– AI and content workflow
– AI Studio is an AI-powered content app within Samsung VXT (cloud CMS) that converts static images into signage-ready video.
– Content created via AI Studio is automatically optimized for Spatial Signage (shadow detailing, margins, background treatments).

– Market use cases and positioning
– Early use cases cited: duty-free shops, department stores, sports stadiums.
– Emphasis on immersive, “Wow” factor and easier content creation for engaging customer experiences.

– Awards and recognition
– CES 2026 Innovation Award Honoree in the Enterprise Tech category (commercial debut).
– IFA 2025 Innovation Award Honoree in Best in Emerging Tech.

– Availability and pricing
– Availability for Australia: from April.
– 85-inch price (RRP, incl. GST): AU$28,530.
– 32-inch model: July launch.
– 55-inch model: September launch.
– Pricing for 32-inch and 55-inch to be confirmed closer to launch.
– Slim Fit Wall Mount is sold separately.
– VXT and AI Studio access: VXT is cloud-based CMS; AI Studio globally available in 1H 2026; additional costs may apply based on usage.

– Next steps / actions to consider
– Determine targeted pilots or rollout plan for AU April launch.
– Align marketing materials and product briefing for sales teams.
– Confirm procurement plan for 85″, 55″, and 32″ units and related accessories (Slim Fit Wall Mount).
– Plan training or onboarding for VXT AI Studio usage and support.
– Track pricing updates for 55″ and 32″ models as launch nears.

– Risks and considerations
– Potential additional costs for VXT usage and AI Studio features; confirm regional feature availability and pricing.
– Ensure compatibility with existing signage ecosystems and content workflows.
– Verify installation requirements and lead times for Slim Fit Wall Mount.

Follow-up questions you might want to address
– Do we want to pursue a pilot program in select Australian retail locations ahead of full rollout?
– What is the anticipated total cost of ownership when including VXT/AI Studio usage, content creation, and mounts?
– Are there any channel partner or integration needs (e.g., CMS integration with our current signage infrastructure)?
– What marketing assets and case studies should we prepare to support the AU launch?

Summary of Samsung Introduces Spatial Signage to Australia, Elevating Immersive Commercial Displays

Samsung Electronics Australia has today announced the expansion of its commercial display offerings locally with the launch of Samsung Spatial Signage. Rolling out in 85-inch, 55-inch and 32-inch sizes throughout the year, the new range combines immersive glasses-free 3D visuals with AI-powered content optimisation through Samsung VXT’s AI Studio to streamline signage creation for commercial environments.

“As commercial environments continue to evolve, integrating display technology with smart content solutions has become critical”, said Shawn Kwon, Vice President, Integrated B2B at Samsung Electronics Australia. “With glasses-free 3D Spatial Signage supported by AI-powered Samsung VXT, we’re helping businesses deliver more immersive and engaging experiences across a broad range of commercial use cases. With that, we are now seeing early use cases spanning duty free shops, department stores and sports stadiums – where 3D content is bringing the ‘Wow’ factor, enhancing a customer’s experience. We’re proud to be empowering businesses with Spatial Signage products – Australian businesses can now be very creative with their own customer engagement, as by bringing 3D into the main stage, content can be delivered in a much more intuitive environment.”

Bringing Brands to Life Across a Range of Environments With Spatial Signage

Spatial Signage is Samsung’s industry-leading 3D digital signage that delivers an immersive visual experience. Using Samsung’s patented 3D Plate technology, it creates a sense of spatial depth positioned behind the LCD panel. Content retains the sharpness of 2D visuals while adding natural-looking 3D depth — without the need for specialised equipment such as 3D glasses. The display’s presentation naturally draws attention in retail, luxury, museum and entertainment settings, helping direct focus to key promotions, exhibitions or important information.

The newly launched 85-inch Spatial Signage display features a 4K UHD resolution (2,160 x 3,840) in a 9:16 portrait format, which enables brands and venues to present 360-degree rotating visuals that show front, back and side views of a product or scene.

Powered by Samsung’s industry-leading Quantum Processor, the display provides 4K UHD upscaling, 16-bit colour mapping and dynamic HDR refinement to deliver sharper detail, smoother tonal transitions and consistent colour accuracy. Additionally, an anti-glare panel helps maintain clarity under bright or challenging lighting conditions.

Spatial Signage features an UltraThin Design with a slim 52mm profile and a lightweight 49kg build. Compatible with a Slim Fit Wall Mount, the display installs like conventional signage and integrates cleanly into compact or design-sensitive locations, without the bulky, box-like enclosures typically associated with traditional showcase-style displays.[1]

AI Studio, a new AI-powered content app within Samsung VXT,[2] allows for streamlined content creation for all Samsung signage connected to the platform. The app transforms static images into signage-ready video without the need for external tools or manual setup. Content created through VXT’s AI Studio app is automatically optimised with refined shadow detailing, adjusted margins and background treatments for Spatial Signage — creating more realistic and balanced visuals tailored for a wide variety of commercial environments.

Recognised for its pioneering 3D capabilities, Spatial Signage has been named a CES 2026 Innovation Award Honouree in the newly introduced Enterprise Tech category, which made Samsung one of the first to be recognised in the category during its commercial debut at the show. Last year, the display was also named an IFA 2025 Innovation Award Honouree in the ‘Best in Emerging Tech’ category.

Spatial Signage will be available in Australia from April with the 85-inch model at an RRP of $28,530 (incl. GST). The 32-inch variant will follow in July, with the 55-inch arriving in September; pricing for both models will be confirmed closer to launch.

[1] Slim Fit Wall Mount must be purchased separately.

[2] Samsung VXT is a cloud-based digital signage platform that combines content creation, management, and remote device control within a single CMS, accessible via desktop and mobile. VXT is sold separately, and feature availability may vary by region. AI Studio will be available globally in 1H.2026 and may incur additional costs depending on usage.

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Key Takeaways

Here are clear, action-oriented takeaways from the Samsung SEAO home entertainment notes.

Strategic takeaways
– Shift in focus: Move from incremental hardware updates to a broader “Your Companion to AI Living” strategy that combines hardware with AI-driven visual intelligence to anticipate user needs.
– Regional emphasis: SE Asia and Oceania are early adopters of AI-enabled experiences (consumers’ interest in AI is about 3x the global average), guiding a proactive, multi-agent product and ecosystem approach in 2026.
– Experience-led value: The premium experience is defined by high-end sight and sound, intuitive environments, and smart home orchestration rather than purely display quality.

Market and consumer insights
– Current role of TV: 88% of SEAO consumers surveyed now use a smart TV as their primary screen, indicating a shift from passive displays to intelligent entertainment hubs.
– Demand drivers: Consumers seek proactive, context-aware assistance and a centralized home command hub (via Vision AI Companion and SmartThings).

Product and technology highlights
– Vision AI Companion (VAC): Aims to make TV intuitive, conversational, and personalized. Quick example use cases include sports insights, travel suggestions, fashion/style recommendations, and local dining ideas. VAC works with SmartThings as the orchestration layer.
– Core architecture: SmartThings underpins VAC-enabled experiences, enabling automation across climate control and household management.
– Premium displays: Expanding ultra-large screen offerings (notably a 130-inch Micro RGB TV, model R95H) with redesigned LED light sources for enhanced color, brightness, and contrast.
– Audio integration: Q-Symphony evolves to create adaptive, room-aware sound via compatible TVs and select soundbars; focuses on an integrated acoustic environment.
– Gaming: Odyssey 3D (G90XH) — a 32-inch, 6K glasses-free 3D gaming monitor, pushing high resolution and refresh rates for immersive play (noting 3D effects depend on game content and hardware).
– Frame Pro and aesthetics: The Frame Pro leverages Glare-Free display tech and Samsung Art Store access to blend technology with room aesthetics and personal heritage/tashion statements.
– Content and ecosystem: Samsung TV Plus has surpassed 100M MAU in 30 countries; FAST service continues to scale as a foundation for entertainment on Samsung TVs.

Roadmap implications
– Hardware roadmap: Accelerate development of premium, immersive displays (130” Micro RGB TV) with strong color accuracy and eye comfort features (Glare-Free technologies as validated by UL/VR tests).
– AI living platform: Invest in VAC and deeper multi-agent capabilities, expanding use cases (sports, travel, lifestyle, local services) and multilingual voice support as feasible.
– Audio-visual integration: Expand Q-Symphony-enabled ecosystems and ensure adaptive sound optimization (Adaptive Sound Pro) aligns with room layouts and ambient conditions.
– Gaming leadership: Continue Odyssey 3D advancements to maintain leadership in high-end gaming displays and consider ecosystem partnerships for content and titles.
– Art and aesthetics: Grow Frame Pro adoption as a lifestyle/heritage piece, leveraging Art Store subscriptions and monthly content refreshes.
– Content strategy: Scale Samsung TV Plus and Art Store offerings to increase engagement and MAU, tying content to hardware capabilities.

Operational actions (owners and next steps)
– Product/Technology leads:
– Develop and validate VAC capabilities across supported languages, ensure reliable context awareness and quick visual content delivery.
– Continue refinement of Adaptive Sound Pro and Q-Symphony across more models and room types.
– Complete readiness for 130″ Micro RGB TV launch (manufacturing, supply chain, calibration, color science).
– Marketing and Communications:
– Prepare regional campaigns highlighting “Your Companion to AI Living” with regional case studies (SEAO use cases, lifestyle framing around Frame Pro and Art Store).
– Highlight premium cinema experiences (68% prioritization) and the 130″ Micro RGB TV as a transformative home cinema solution.
– Partnerships and content:
– Expand partnerships for Samsung TV Plus MAU growth and content offerings; align with local markets in SEAO.
– Promote Art Store and Frame Pro as lifestyle hubs for personalization and heritage storytelling.
– Customer experience and support:
– Develop onboarding and in-device tutorials for VAC and multi-agent features.
– Ensure clear internet/connectivity requirements and feature availability notes are accessible to customers.

Key metrics to track
– Adoption metrics: VAC usage rates, voice interaction depth (languages supported, accuracy), SmartThings-enabled scenes executed.
– Premium display uptake: 130″ Micro RGB TV orders/shipments, color accuracy and HDR performance feedback.
– Audio experience: Adoption of Q-Symphony features and user satisfaction with adaptive sound in diverse room layouts.
– Gaming and immersion: Odyssey 3D monitor adoption, 3D game compatibility, perceived immersion and performance.
– Content and ecosystem: Samsung TV Plus MAU growth, Art Store subscriptions, Frame Pro engagement (time spent, content interactions).
– Regional KPIs: SEAO market share shifts, awareness metrics from the 2025 TV Awareness Study, and regional NPS/CSAT.

Risks and considerations
– Tech complexity: VAC and multi-agent experiences require robust localization, natural language understanding, and privacy safeguards; ensure performance consistency across SEAO markets.
– Hardware feasibility: Ultra-large formats (130” Micro RGB) require careful supply chain, manufacturing yield, and after-sales support readiness.
– Market readiness: While enthusiasm is high, ensure pricing, availability, and content ecosystem match consumer willingness to invest in premium experiences.
– Privacy and consent: Clear communication around AI voice interactions and data usage, especially in shared home environments.

Potential follow-ups for leadership
– Confirm prioritization: VAC scope and regional rollout plan for 2026; sequencing of 130″ Micro RGB TV launch.
– Budget alignment: Resources for accelerating the Frame Pro integration with Art Store and Glare-Free validation across markets.
– Partnership strategy: Key content and distribution partnerships to accelerate Samsung TV Plus growth and Frame Pro adoption.
– Metrics dashboard: Establish a real-time SEAO-specific dashboard for VAC, Q-Symphony, Frame Pro, and TV Plus MAU progression.

One-page summary takeaway
Samsung’s SEAO strategy for 2026 centers on turning TVs into proactive, AI-driven home companions rather than static displays. The plan leverages Vision AI Companion (VAC) with SmartThings as the control hub, expanding Ultra-premium displays (130″ Micro RGB TV), sophisticated audio (Q-Symphony), and immersive gaming (Odyssey 3D). Aesthetics and content are elevated through Frame Pro and Art Store, with Samsung TV Plus reaching over 100 million MAU globally. The regional emphasis is driven by strong SEAO consumer affinity for AI experiences, aiming to create intuitive, personalized entertainment and broader home orchestration. Action across product, marketing, content, and partnerships should focus on accelerating VAC capabilities, delivering premium display experiences, expanding the ecosystem, and tracking region-specific adoption metrics.

Summary of Unveiling a New Era of Home Entertainment in Southeast Asia and Oceania

At The First Look during CES 2026, we moved beyond the traditional roadmap of hardware iterations to unveil a broader strategic vision: “Your Companion to AI Living.” This vision combines both hardware and visual intelligence to deliver an entertainment experience across our TVs, monitors, and audio ecosystem that anticipates users’ needs and preferences in how they consume their preferred entertainment.

As the world’s leading TV brand for 19 consecutive years[1], we recognise that our leadership is no longer defined solely by the screens we produce, but by how effectively we integrate them into the lives of our consumers.

In the Southeast Asia and Oceania (SEAO) region, this shift is particularly critical. According to the latest e-Conomy SEA report by Google, Temasek, and Bain & Company, consumer interest in AI in Southeast Asia is three times the global average[2]. This heightened receptivity to innovation informs our 2026 strategy, driving a push towards a proactive, multi-agent experience.

From Tactical Usage to Intuitive Environments

With the rapid maturation of the digital economy across the SEAO region, our 2025 TV Awareness Study[3] shows that 88% of consumers surveyed in SEAO now use a smart TV as their primary screen. This tells us that modern consumers are no longer looking for a passive display device; they want an intelligent Entertainment Companion – a device that understands context.

As daily life becomes increasingly complex, the value proposition of technology must shift from manual utility to proactive assistance. At the core is Vision AI Companion (VAC)[4], designed to make television more intuitive, conversational and personalised. Simply ask a question[5] while you’re watching the TV about a sports event, or even travel suggestions and Vision AI Companion will deliver an answer near instantly, accompanied by helpful visuals and related content. Questions might include asking VAC to recommend what to wear based on trending clothing styles, or to find you an ideal brunch spot nearby. Alongside SmartThings[6] as the underlying architecture, the screen becomes a central command hub, orchestrating the home from climate control to household management. This is technology that simplifies life rather than adding to its cognitive load.

Defining the Premium Experience: Sight and Sound

The bar for home cinema has shifted towards premium, ultra-large screen experiences designed for zero compromise. In SEAO, 68% of consumers surveyed prioritise high-end, cinematic experiences at home3. We are meeting this demand by scaling our ultra-large screen offerings and introducing the world’s first 130-inch Micro RGB TV[7] (R95H model), marking a big step in display innovation and ultra-realistic picture quality.[8] The core LED light source is redesigned and re-engineered,[9] delivering exceptional colour performance on top of great brightness and contrast.

True immersion is a multi-sensory business. We pair our display expertise with 12 years of audio excellence[10] to transform the home audio experience, creating a unified acoustic environment. In 2026, Q-Symphony[11] evolves select TVs and speakers into an adaptive ecosystem that intelligently optimises sound based on each room’s unique layout[12].

This intelligence extends beyond entertainment to the battle station for gamers. Leading the Odyssey gaming monitor lineup is the 32-inch Odyssey 3D (G90XH model), Samsung’s first 6K glasses-free 3D[13] gaming monitor that pushes the boundaries of resolution and refresh rates,[14] ensuring a visual experience that is as seamless as it is immersive.

Elevating Home Expression Through Art and Content

Technology is most impactful when it enhances how we live and what we watch. In today’s vibrant and diverse consumer landscape, the visual display is not only a source of entertainment, but also a canvas for personal expression, supported by a growing ecosystem of content that enriches the home experience.

This year, we are bridging the gap between premium technology and home aesthetics through The Frame Pro. By utilising our advanced Glare-Free display technology^[15] and access to curated art via the Samsung Art Store^[16], the screen complements a room’s atmosphere rather than dominating it. It enables users to showcase their heritage and tastes, transforming a high-performance device into a centrepiece of artistic expression.

Samsung TV Plus, our free ad-supported streaming (FAST) service, has also surpassed 100 million monthly active users (MAU) in 30 countries worldwide[17], marking a 12 million increase in users since October 2024, further redefining entertainment for consumers with Samsung TVs leading the global TV market.

Inspiring the Next Two Decades of Innovation

At Samsung, our commitment is to ensure that technology is no longer something you must learn, but something that understands you. Through “Your Companion to AI Living,” we are evolving the visual display from the centre of the room to the heart of the home.

We are not just selling hardware; we are building the infrastructure for a more intuitive way of living. By aligning our global innovation with the unique digital appetite of the SEAO region, we are ensuring that the next era of home entertainment isn’t just about better pixels, but about being a better companion in your daily life.

[1] Samsung is ranked No.1 for 19 consecutive years in TV, Source – Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

[2] Google, Temasek, and Bain, e-Conomy SEA 2025

[3] The SEAO TV Awareness Study was conducted in November 2025 with 2000 users, aged 25 to 64 years old, across Australia, Vietnam, Thailand, Indonesia, Philippines, Malaysia, Singapore and New Zealand.

[4] Information based on current viewing available on Samsung TV Plus channels only. Provides AI created content, with accuracy not guaranteed. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Availability of features may vary, depending on the source content and privacy settings. Requires internet connection. Available on 2025 Q7F and above TVs. Feature accessible by the AI button 2026 TVs (not available on Crystal UHD TVs), or by the Home button (long press) on the remote control without an AI button for remote controls on 2025 TVs (Q7F and above) and 2026 Crystal UHD TVs.

[5] Feature only available on free-to-air TV and Samsung TV Plus.

[6] Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit https://ift.tt/x3nOAUC for a list of current compatible devices.

[7] Based on internal research as at 17 November 2025. VDE Testing and Certification Institute has tested and positively evaluated that the RGB Micro LED size is ≤ 100 µm. Test Report 331701-TL6-, valid until 8 July 2026.

[8] VDE Testing and Certification Institute has tested and positively evaluated that Series MR95 has a picture quality for Micro RGB Colour gamut ratio of BT.2020 (CIE u`,v` ≥ 100%). Test Report 331701-TL6-, valid until 8 July 2026.

[9] Compared to conventional LED TV backlighting technologies

[10] Samsung is ranked No.1 soundbar brand for 12 years ® Futuresource Consulting Ltd. Based on overall soundbar market share by manufacturer on an annual unit & value basis.

[11] Q-Symphony is available only with compatible 2022 Q-Series and S-Series Soundbars and onwards. Soundbar sold separately. Audio effects may vary based on source content, installation and environmental characteristics.

[12] This feature is called Adaptive Sound Pro. Performance may vary depending on installation environment and surroundings.

[13] 3D effects may vary depending on the game content and PC capabilities. 3D capabilities may be limited in multi-monitor environments with more than one Odyssey 3D monitor. Game compatibility can be seen in Samsung Odyssey 3D Hub, which can be downloaded from Samsung.com or Microsoft Store.

[14] Refresh rate and response time may vary based on the performance of the input source.

[15] The Frame Pro LS03HW has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2026

[16] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.

[17] Based on internal Samsung data as at 16 February 2026.

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Key Takeaways

Here are clear takeaways from the meeting notes:

– Strategic direction
– Galaxy camera evolves into an end-to-end creative platform powered by Galaxy AI.
– Focus is on democratizing advanced editing: no special skills required, faster and more natural workflow.

– Key capabilities highlighted
– Photo enhancements: turning day photos to night in seconds.
– Content repair: restoring missing parts of objects/images (e.g., bite in cake).
– Image synthesis: seamlessly merging multiple photos into one cohesive image.
– Video: ability to create cinematic videos with ease.
– Low-light performance and detailed capture, with editing driven by natural language (describe what you want in a few words).

– User experience and workflow
– Unified platform for capture, editing, and sharing.
– Fewer steps and less app hopping; more fluid, intuitive creative process.
– Multimodal input enables editing by simple natural language descriptions.

– Release timeline and messaging
– Unpacked event planned for February 2026; next week announcement signals imminent launch details.
– Messaging emphasis: the easiest and most user-friendly Galaxy camera experience yet.

– AI features and pricing
– Galaxy AI features are currently free of charge; no immediate plans to charge for Galaxy AI.
– Possible premium AI services may be considered in coordination with partners.
– Third-party terms may apply to some AI features provided by partners.

– Business and partnership considerations
– Close coordination with partners will influence any premium offerings.
– Need to align on terms, monetization strategy, and integration with third-party services.

– Risks and considerations
– Pricing ambiguity for potential premium AI services.
– Dependence on partner arrangements and third-party terms.
– Privacy, data handling, and integration with existing Galaxy ecosystem considerations.

– Action items and next steps
– Finalize go-to-market messaging and demo assets for Galaxy Unpacked.
– Determine pricing strategy and scope for any premium AI features; define partner collaboration framework.
– Coordinate with product, marketing, and legal teams on terms, privacy, and cross-app integration.
– Prepare FAQ and talking points addressing user benefits, capabilities, and any limitations.
– Develop a plan for onboarding and educating users about natural-language editing features.

If you’d like, I can convert these into a concise executive slide or a one-page briefing with suggested messaging and a timeline.

Summary of Coming Soon: A Seamless Galaxy Camera Experience for Easy Content Creation

Turning a photo from day to night in seconds. Restoring missing parts of objects in images, like a bite taken out of a cake. Seamlessly merging multiple photos into one cohesive image. These creative capabilities once required professional skills or hours of editing. Now they’re possible in minutes, directly from your Galaxy phone, simply by asking in your own words.

That’s the next evolution of the Galaxy camera: an end-to-end experience with the brightest Galaxy camera system ever as the foundation.

Mobile cameras are moving beyond photo capture, as the latest Galaxy AI[1] unifies advanced creative capabilities for photo capturing, editing and sharing in one intuitive platform. The result is a seamless experience and a more fluid creative process — making it easier to switch between apps or navigate complex tools, so creativity feels faster, simpler and more natural.

At the core of this evolution is the belief that creativity should not be limited by technical skill or experience. From shooting to editing, the Galaxy camera has quietly redefined what’s possible. Now anyone can create cinematic videos, or capture richly detailed photos, even in low light. And with natural, multimodal input, editing becomes as simple as describing what you have in mind in just a few words.

Stay tuned for the easiest and most user-friendly Galaxy camera experience yet, unveiling next week at Galaxy Unpacked February 2026.

[1] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties.

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Key Takeaways

Here are clear takeaways from the meeting notes “From Access to Agency: Enabling Youth to Co-Create Education in a Digital World” (Samsung context, International Day of Education 2026 theme):

– Theme alignment: The International Day of Education 2026 emphasizes youth as co-creators of education. Samsung should center youth agency in all programs and messaging.

– Reframe the digital divide as an opportunity divide: Access is not just bandwidth or devices; it’s about enabling quick access to knowledge and using tools as creative canvases. Programs should focus on turning infrastructure into meaningful learning experiences.

– Educator empowerment is foundational: Technology should serve pedagogy. Prioritize building digital competencies and instructional capability through training, bootcamps, and mentoring before scaling tech tools in classrooms.

– Regional momentum and needs (SEAO): The Southeast Asia and Oceania region is actively investing in digital learning (2025: 59% of schools planning upgrades). Strategy should accelerate these efforts and tailor support by country/school stage.

– Key Samsung programs to scale:
– Samsung Learning Hub: Tools, training, and resources to elevate teaching; supports digital transformation through educator and school-leader development.
– Samsung Digital Lighthouse Schools: A staged, sustainable progression model that meets schools where they are; examples in Indonesia show benefits in engagement and admin load reduction.
– Samsung Solve for Tomorrow: Regional youth competition driving co-creation with STEM to solve social issues; 17,000 participants in 2025 (40% YoY growth).
– Samsung Innovation Campus: 24,000 participants in 2025 across four SEAO markets; builds industry-ready skills in coding, IoT, AI.

– Youth-focused innovations and impact: Youth-led ideas (e.g., Jack Lowe’s Eilik) illustrate the value of youth perspectives in addressing education challenges and safeguarding fairness and integrity.

– Shared responsibility narrative: Samsung commits to infrastructure, educator empowerment, and youth co-creation platforms. The goal is to close access gaps today to unlock youth innovation tomorrow.

– Actionable next steps:
– Expand and deepen the Lighthouse Schools network and Learning Hub offerings.
– Enhance youth engagement channels and co-creation opportunities in curricula and programs.
– Capture and publicize case studies and success stories to illustrate impact and ROI.
– Align with national curricula and involve local education authorities early to ensure scalability and sustainability.

– Metrics to track (proposed):
– Number of educators trained and certified; number of school leaders engaged.
– Number of Lighthouse Schools supported and progression milestones achieved.
– Student participation and engagement metrics; outcomes in critical thinking, creativity, collaboration.
– Participation in Solve for Tomorrow and Innovation Campus; regional growth rates.
– Administrative workload reduction and classroom time freed for teaching.
– Diversity, equity, and inclusion indicators across programs.

– Known success indicators to celebrate and build on:
– 2025 regional participation numbers (17k in Solve for Tomorrow; 40% YoY growth).
– Demonstrated impact of Lighthouse Schools in Indonesia (and other markets) in shifting pedagogy and reducing admin tasks.
– 24k participants in Innovation Campus across SEAO as a sign of industry-ready capability development.

If you’d like, I can distill these into a one-page briefing with a short slide-friendly outline (theme, strategic focus, programs, impact, next steps, and metrics).

Summary of From Access to Agency: Enabling Youth to Co-Create Education in a Digital World

On 3 December 2018, the United Nations General Assembly proclaimed 24 January as International Day of Education, in celebration of the role of education for peace and development. As we mark the International Day of Education 2026, the global conversation turns to a powerful new theme: “The power of youth in co-creating education.” It recognises youth as agents of change in shaping inclusive, equitable and quality education, and helping build more peaceful, just and inclusive societies.

This vision acknowledges a fundamental truth that our youth, who constitute more than half the global population, can no longer be viewed as passive beneficiaries of education systems. They must be their architects. As digital natives, they understand the rhythm of the future better than any generation before them, and their voices are essential in shaping how learning evolves.

Just as how institutions like UNESCO are championing agency for our youth, we must play our role in bridging the opportunity divide and meaningfully enable youth to become active participants in their education. This is especially critical amid rapid technological transformation, which calls for rethinking not only what we teach, but how teaching and learning take place.

Bridging the Opportunity Divide

Across Southeast Asia and Oceania (SEAO), the digital divide is often framed as an infrastructure challenge marked by a lack of internet bandwidth or access to devices such as laptops, tablets, or computers. At Samsung, we see it differently. We see it as an opportunity divide.

Bandwidth is not just about internet speed; it is about how quickly a student can access knowledge. A device is not just a gadget; it is a canvas for creation. When a student in a rural community lacks these tools, they are not simply missing a tablet; they are missing a seat at the table of the future economy.

The demand to bridge this divide is real. In 2025, 59% of schools in our region had plans to upgrade and invest in modern technology to digitalise their learning environments[1], confirming that such investment is no longer a convenience, but a baseline requirement to ensure all students and educators have fair access to quality learning environments.

Yet technology alone is just the starting point. When educators are equipped to guide and inspire, students can co-create the future and innovation will thrive. That is why our approach begins with the educator.

Through Samsung Learning Hub, we provide the tools, training, and resources to elevate teaching, inspire learning, and help make technology work for every classroom. Our bootcamps and mentoring programs support both educators and school leaders in helping them to build the capabilities needed to keep pace with evolving curricula and help guide their schools on a digital transformation journey. By strengthening digital competency at every level, we help to ensure that technology in the classroom serves pedagogy, not the other way around.

The Samsung Digital Lighthouse School initiative is a showcase of what is possible, and that digital transformation is not only achievable but also sustainable

Building on this foundation of empowered teaching, we are also extending impact into the learning environment through initiatives like the Samsung Digital Lighthouse Schools program. Recognising that every school begins at a different stage of its digital journey, this program meets schools where they are and supports them with the tools, capability building, and frameworks needed to progress sustainably.

In Indonesia, SMP Islam Al Azhar 25 Tangerang Selatan and Thursina International Islamic Boarding School have recently joined the Samsung Digital Lighthouse School community. In these schools, teachers are building confidence in using digital tools to enable more engaged and collaborative learning, while technology helps reduce administrative workloads so educators can focus more fully on teaching and mentoring students.

Reimagining Learning for A Better Tomorrow

Once access is established and educators are empowered, we can turn to the ultimate goal: Agency.

Beyond infrastructure, our role is to equip the next generation with real-world problem-solving skills. By using technology as a catalyst for critical thinking, creativity, and collaboration, we help to enable youth to pursue their ambitions and shape the futures they envision.

This is especially vital in our region, where young changemakers are driven to develop creative solutions to challenges within their communities. We see this in our flagship corporate social responsibility program, Samsung Solve for Tomorrow, a competition that invites students to apply science, technology, engineering, and mathematics (STEM) skills to social issues. By challenging them to design the solutions they wish to see in the world, the program fosters a powerful mindset of co-creation. In 2025, nearly 17,000 youth participated across the region, marking a 40% increase compared to the previous year.

Hailing from New South Wales in Australia, Jack Lowe built Eilik, an AI-powered results comparison platform to help educators identify potential academic dishonesty in the age of generative AI

In Australia, we witnessed this ingenuity in action. Jack Lowe was awarded the “Runner-Up 14-18” prize for his concept, Eilik—an AI-powered results comparison platform designed to help educators identify potential academic dishonesty in the age of generative AI. His innovation reflects how youth are seizing the opportunity to reshape learning from their own perspectives. Jack’s goal is to support fair learning environments and ensure students receive the guidance they need to build strong foundations in science, mathematics, and English. This thoughtful response to one of education’s emerging challenges exemplifies what co-creation in education truly means.

As our region’s AI-driven digital economy continues to grow, building industry-ready capabilities is more important than ever. Through Samsung Innovation Campus, spanning four SEAO markets, we equipped more than 24,000 participants in 2025 with critical skills in coding, programming, the Internet of Things, and artificial intelligence. In doing so, we are not just teaching students how to use today’s technology but also preparing them to build the technology of tomorrow.

A Shared Responsibility

The International Day of Education 2026 reminds us that education is not something we simply hand down to the next generation, it is a shared, ongoing effort—one we build alongside them, so they can continue transforming education for those who follow.

At Samsung, our commitment remains firm. We invest in the infrastructure that enables digital classrooms, empower educators who guide our youth, and most importantly, provide platforms that allow young people across our region to exercise their agency to invent, to solve, and to co-create a better world.

By closing the gap in access today, we open the door to their innovation tomorrow.

[1] IDC InfoBrief, sponsored by Samsung, Modernisation of Learning through Digital Tech Investments, #AP242475IB, November 2024­­­

from Samsung Newsroom Australia https://ift.tt/Ex7O5bD
via IFTTT

Key Takeaways

Here are the clear takeaways from the notes:

– Outcome: Samsung Electronics Australia won Canstar Blue’s 2026 Most Satisfied Customers Award for Smartphones, signaling continued leadership in customer satisfaction.

– Survey basis: Award derived from a nationwide survey of more than 1,100 Australians who purchased a brand-new smartphone in the last two years. Ratings covered durability, design, camera quality, battery/charging performance, user friendliness, value for money, and overall satisfaction.

– Key implications for Samsung:
– Reinforces credibility of Samsung’s value proposition and long-term customer satisfaction.
– Provides strong PR and marketing leverage ahead of Galaxy Unpacked (Feb 26, 2026, in San Francisco).
– Supports messaging around durability, battery life, and AI features as differentiators.

– Contextual points:
– Comes after back-to-back Canstar Most Satisfied Customers Awards for Smartphones (2023, 2024) and the 2025 Innovation Excellence Award for glare-free TV tech.
– Canstar notes price is the most important factor influencing purchase decisions, shaping upgrade timing and device choice.

– Product/portfolio notes influencing the takeaway:
– 2025 momentum backed by Galaxy S series, Galaxy Z series, and Galaxy A series.
– Emphasis on hardware/software innovation, AI features, and value-oriented design.
– Galaxy Unpacked on February 26 signals upcoming messaging opportunities tied to the award.

– Quotes and leadership tone:
– Eric Chou (VP, Mobile eXperience, Samsung Australia): Emphasizes commitment to meaningful innovation based on customer needs and overall satisfaction.
– Tara Donnelly (Canstar Blue): Highlights price sensitivity and Samsung’s strong performance in durability, battery life, and AI features, underscoring value and long-term usefulness.

– Strategic implications for communications:
– Use the award to reinforce customer-centric storytelling across marketing, PR, and executive briefings.
– Align Unpacked messaging to emphasize durability, battery life, AI capabilities, and value for money.
– Be prepared to address price considerations in campaigns and competitive comparisons.

– Recommended actions (next steps):
– Prepare a PR/marketing materials package highlighting the Canstar award, survey highlights, and quotes.
– Align Galaxy Unpacked messaging with themes of value, long-term durability, and AI-driven usability.
– Create supporting assets (customer testimonials, case studies, data points on durability/battery performance).
– Update internal and external communications to reflect the award in leadership decks and investor/partner briefings.
– Schedule follow-ups to monitor Canstar’s future findings and any implications for pricing/upgrade messaging.

– Risks/notes:
– The award reflects consumer perceptions and price sensitivity; maintain ongoing value delivery to sustain leadership.
– Ensure messaging differentiates Samsung from competitors beyond price, such as durability, battery life, and AI features.

– Quick summary line:
Samsung retaining the Canstar Blue 2026 award reinforces its customer-satisfaction leadership, provides a timely marketing advantage ahead of Galaxy Unpacked, and supports a value-focused, durability- and AI-driven narrative.

Summary of Samsung Australia crowned 2026 leading Smartphone manufacturer for Customer Satisfaction by Canstar Blue

Samsung Electronics Australia has reclaimed its title for having best-in-class customer satisfaction across smartphone users, winning the 2026 Most Satisfied Customers Award for Smartphones from Canstar Blue, Australia’s best-known and respected comparison website.

In the lead-up to Samsung’s upcoming Galaxy Unpacked event in San Francisco for the Galaxy S series, this latest award builds on a strong history of recognition for providing unmatched customer satisfaction for Samsung’s extensive range of smartphones. An award-winning brand, Samsung recently won Canstar’s 2025 Innovation Excellence Award for its glare-free TV technology, and had previously scooped up back-to-back Canstar Most Satisfied Customers Awards for Smartphones in 2024 and 2023.

The 2026 award followed a nationwide survey of more than 1,100 Australians, which asked consumers who had purchased a brand new smartphone in the last two years to rate their satisfaction in key categories including durability, design, camera quality, battery and charging performance, user friendliness, value for money and overall satisfaction.

Eric Chou, Vice President of Mobile eXperience at Samsung Australia, said, “This latest accolade once again showcases Samsung’s commitment to driving meaningful innovation that’s shaped by real customers’ needs, and we’re proud to be honoured with this customer satisfaction award.”

“Our goal is to redefine what’s possible when it comes to mobile hardware and software, improving convenience and functionality, and making sure our whole range of products moves to match the evolving needs of Australians. In an increasingly competitive smartphone market, we’re thrilled to see that our customers are overwhelmingly happy with their experience when using a Samsung phone.”

Tara Donnelly, Canstar Blue’s Managing Editor, Utilities, added, “Samsung has won over public opinion to secure Canstar’s 2026 Most Satisfied Customers Award for Smartphones.

“Canstar’s research shows the cost of living is influencing purchasing decisions, with price the most important factor when choosing a new phone – shaping both the timing of phone upgrades and the type of device they buy.

“Australians gave Samsung strong ratings across the board, identified for offering value and with standout performance in durability and battery life – alongside its AI features that have transformed how Australians work, create and stay connected. The award gives credit to Samsung’s ability to deliver life-changing innovation while meeting consumers’ expectations for long-term value.”

2025 saw Samsung release an exciting range of new smartphones, leaning on cutting edge hardware and AI evolution with the Galaxy S series, hardware innovation with the launch of the Galaxy Z series, as well as an emphasis on boosted functionality in an accessible package with the Galaxy A series. Across the board, a blend of innovation and delivering value for customers has propelled Samsung’s recent suite of devices and set the groundwork for what is to come in 2026. The exciting next chapter begins with Galaxy Unpacked on February 26.

from Samsung Newsroom Australia https://ift.tt/V8jwzCt
via IFTTT

Key Takeaways

Here are clear takeaways from the Galaxy Unpacked February 2026 invitation notes:

Key event details
– Event: Galaxy Unpacked February 2026 — The Next AI Phone Makes Your Life Easier
– Date and location: February 26, 2026, in San Francisco
– Live streams: Samsung.com/au, Samsung Newsroom Australia, and Samsung’s YouTube channel
– Live stream time: 5:00 am AEDT (note: time is in AEDT per the invite)
– Purpose: Unveil Samsung’s newest Galaxy innovations, emphasize AI as personal and adaptive

Promotions and incentives
– Registration perks: Access to teasers, trailers, updates, and exclusive benefits ahead of the event
– Pre-order incentives: $50 Galaxy Eco-Voucher to spend during the pre-order period
– Prize draw: Chance to win 1 of 26 prizes, including the Ultimate Galaxy Bundle
– Terms: T&Cs apply for all promos; details available via the unpacked site links

Galaxy AI pricing and plans
– Current status: Galaxy AI features are free of charge now
– Potential future changes: Premium AI services may be decided in coordination with partners; separate terms may apply to third-party AI features
– Action: Monitor for any announced changes to AI features or pricing

Registration and follow-up
– Registration link: https://ift.tt/zreMjP8 (useful for event reminders and access to exclusive benefits)
– Follow-up activities: Watch teasers/trailers, track updates, and participate in pre-order offers

Important notes and references
– Official notes are from Samsung Newsroom Australia
– Footnotes to review (for compliance and details):
– [1] Galaxy AI features currently free; premium plans under partner direction; no current charges for Galaxy AI
– [2] $50 Eco-Voucher; terms apply
– [3] Prizes; terms apply
– T&Cs and detailed terms: Available via the unpacked site links

Recommended next steps
– If coordinating internally:
– Confirm attendance/coverage plans for the SF event and coordinate streaming watch parties if needed
– Prepare communications highlighting the $50 Eco-Voucher and the 26-prize giveaway
– Align on any potential future AI feature pricing discussions with partners; track any official announcements
– If sharing with stakeholders:
– Distribute these takeaways with a link to the registration page and the unpacked terms
– Flag the time zone note (AEDT) and ensure cross-team calendars reflect the event timing in local zones

Questions you might consider asking or clarifying
– Will there be an on-site press briefing in San Francisco, or is coverage strictly via live streams?
– Are there any exclusive previews or access for partners beyond the general registration benefits?
– When will Samsung publish more details on any future premium AI services and their pricing?

Summary of [Invitation] Galaxy Unpacked February 2026: The Next AI Phone Makes Your Life Easier

Get ready for a mobile experience designed to remove friction from the things you do every day. The new Galaxy S series is coming – built to simplify everyday interactions, inspire confidence and make Galaxy AI[1] feel seamlessly integrated from the moment it’s in hand.

On February 26, Samsung Electronics will host Galaxy Unpacked in San Francisco. Join us as we unveil Samsung’s newest Galaxy innovations – marking a new phase in the era of AI as intelligence becomes truly personal and adaptive. The event will be streamed live on Samsung.com/au/, Samsung Newsroom Australia, and Samsung’s YouTube channel beginning at 5am AEDT.

Stay tuned and make sure to register at https://samsung.com/au/unpacked to get all upcoming teasers, trailers, updates, and access to exclusive benefits ahead of Galaxy Unpacked February 2026 including a $50 Galaxy Eco-Voucher[2] to spend during the pre-order period. Plus, answer a quick question for a chance to win 1 of 26 amazing Galaxy prizes, including the Ultimate Galaxy Bundle![3]

[1] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties.

[2] T&Cs apply, visit https://www.samsung.com/au/unpacked/ for more details.

[3] T&Cs apply, visit https://www.samsung.com/au/unpacked/ for more details.

from Samsung Newsroom Australia https://ift.tt/9bBxFQH
via IFTTT

Key Takeaways

Here are clear takeaways from the Samsung campaign notes:

– Campaign objective
– Bring the Olympic/Paralympic Winter Games energy to Milan ahead of Milano Cortina 2026 using city-wide out-of-home (OOH) advertising.
– Integrate the global “Open always wins” message with local expression to make the Games feel closer to everyday life.

– Campaign concept and assets
– Theme: Open always wins — aligns with the idea that an open mind makes anything possible.
– Visual concept: “Victory Selfies” featuring Italian athletes, captured with the Galaxy Z Flip7.
– Ambassadors highlighted: Jacopo Luchini (Para Snowboard), Flora Tabanelli and Miro Tabanelli (Freestyle Skiing), Ian Matteoli (Snowboard).

– Locations and scope
– Locations listed: Duomo di Milano, Porta Venezia, Corso Como – Porta Garibaldi, Pirelli 39, Cadorna – Via Carducci – San Nicolao, Via San Paolo, Corso Venezia – Via Senato, San Babila, Largo La Foppa, Palazzo Odeon.
– Coverage: Nine key locations are emphasized; ten locations are listed in the notes (Duomo, etc.).
– Primary run window: February 1–February 28.
– Extensions for select sites: San Babila – Durini extended to March 15; Duomo di Milano extended to March 31.

– Relationship to Milano Cortina 2026
– Campaign ties Samsung’s “Open always wins” to the upcoming Winter Games, reinforcing the partnership and building excitement in the host city.

– Messaging and tone
– Localized expression of the campaign message to resonate with Milan residents and visitors.
– Focus on energy, resilience, and openness central to Olympic/Paralympic themes.

– Branding and partner alignment
– Samsung remains a Worldwide Olympic and Paralympic Partner.
– Campaign reinforces Samsung’s brand through local activation and athlete storytelling.

– Campaign format and reach
– Out-of-home takeover aims to transform streets, squares, and transit hubs into a living canvas.
– Objective is to move the Games excitement beyond venues into everyday city life.

– Potential success metrics (suggested)
– Impressions/reach by location and time window.
– Engagement indicators (photo/quote shares, social amplification of Victory Selfies).
– Location-level performance and extension impact (effect of extended run dates).
– Brand lift metrics related to awareness and favorability around the Open Always Wins message.

– Risks and considerations (notes)
– Need for approvals/coordination for extensions at San Babila and Duomo.
– Coordination with local authorities and venue stakeholders in multiple locations.
– Weather and urban environment factors affecting outdoor displays.

– Next steps (recommendations)
– Confirm final and exact list of active installation locations and any permit requirements.
– Finalize creative assets and assets delivery for all locations (including the Victory Selfies concept).
– Confirm extension approvals and scheduling for San Babila (to March 15) and Duomo (to March 31).
– Establish measurement plan for impressions, engagement, and brand impact; align with Samsung’s reporting cadence.
– Plan any accompanying PR or social content to maximize cross-channel impact.

Appendix: Location list for reference
– Duomo di Milano
– Porta Venezia
– Corso Como – Porta Garibaldi
– Pirelli 39
– Cadorna – Via Carducci – San Nicolao
– Via San Paolo
– Corso Venezia – Via Senato
– San Babila
– Largo La Foppa
– Palazzo Odeon

Summary of Samsung’s “Open Always Wins” Campaign Comes to Life in Milan

Samsung Electronics Co., Ltd., a Worldwide Olympic and Paralympic Partner, is bringing the spirit of the Olympic and Paralympic Winter Games Milano Cortina 2026 into everyday life through city-wide out-of-home advertising in Milan.

Samsung out-of-home advertising at Duomo

As part of Samsung’s global “Open always wins” campaign[1] the takeover transforms streets, squares and transit hubs into a living canvas — placing the energy and anticipation of the upcoming Olympic and Paralympic Winter Games directly into the rhythm of city life.

Featuring Team Samsung Galaxy athlete ambassadors, the visuals celebrate the drive, resilience and openness at the heart of the Olympic and Paralympic Winter Games. The series highlights Italian athletes Jacopo Luchini (Para Snowboard), Flora Tabanelli and Miro Tabanelli (Freestyle Skiing), and Ian Matteoli (Snowboard), enjoying their precious moments on their Olympic journey with ‘Victory Selfies’ captured on the Galaxy Z Flip7.

Samsung out-of-home advertising at San Babila

Running across nine key locations including Duomo di Milano, Pirelli 39, San Babila and Corso Como, the out-of-home advertising brings the excitement of winter sports beyond competition venues and into the heart of the host city. The advertising campaign runs from February 1 to February 28, with select locations including San Babila – Durini until March 15 and Duomo di Milano until March 31.

As Milano Cortina 2026 approaches, Samsung continues to pair its “Open always wins” message with local expression — opening up moments that matter and bringing people closer to the excitement of the Games.

Samsung out-of-home advertising at Porta Venezia

Locations for the out-of-home advertising:

• Duomo
• Porta Venezia
• Corso Como – Porta Garibaldi

• Pirelli 39
• Cadorna – Via Carducci – San Nicolao
• Via San Paolo
• Corso Venezia – Via Senato

• San Babila
• Largo La Foppa
• Palazzo Odeon

[1] First introduced at Paris 2024, the theme returns to the Olympic and Paralympic Winter Games as a reflection of Samsung’s belief that, with an open mind, anything is possible.

from Samsung Newsroom Australia https://ift.tt/9Q7a35P
via IFTTT

Key Takeaways

Here are clear executive takeaways from the Samsung Milano Cortina 2026 notes:

– Strategic objective
– Use mobile innovation (Galaxy AI and Galaxy devices) to connect athletes, fans, and the broader Olympic community across multiple host locations, making moments feel closer and more connected.

– Key initiatives and benefits
– Opening Ceremony live broadcast integration
– Galaxy S25 Ultra devices embedded in the broadcast environment to capture dynamic perspectives alongside existing cameras.
– Devices positioned at jibs, stadium stands, and athlete tunnels to enhance coverage without disrupting production.
– Collaboration with IOC and OBS to ensure Samsung capture integrates smoothly with the live broadcast.
– On-site volunteer support
– Selected volunteers equipped with Galaxy devices featuring Interpreter powered by Galaxy AI.
– On-device translation enables fast, natural multilingual conversations with athletes, officials, and visitors.
– Competition operations
– Samsung monitors deployed in Short-Track Speed Skating to support officiating and monitoring with high-quality displays.
– Fan experience and power support
– Galaxy Charging Stations deployed at stadiums to keep devices powered during long days.
– Samsung House in Milan
– Central hub at Palazzo Serbelloni to showcase Samsung’s Olympic tech innovation, host events, and foster storytelling and networking.
– Program includes NOC nights, live viewing, Victory Profile portrait displays, and hospitality curated by Michelin-starred Enrico Bartolini.
– Open Feb 4; runs through Feb 22 (Olympics) and reopens for Paralympics (Mar 6–15) as an invitation-only space.
– Overall impact
– Bridges geographic distances, enhances human connection, and supports a multi-location “single, unified arena” experience for the Games.

– Technology and capabilities
– Interpreter by Galaxy AI
– Real-time, on-device translation to support multi-language interactions for volunteers and attendees.
– Requires Samsung Account; language support is currently limited and may require language packs; translations are not guaranteed to be perfect.
– Galaxy AI features are currently free; potential premium AI services to be decided with partners.
– 5G-enabled, high-quality mobile capture
– S25 Ultra enables portable, high-quality perspectives with fast connectivity to complement traditional broadcast workflows.

– Stakeholders and partnerships
– Primary collaboration with IOC and OBS to integrate Galaxy-based capture into live broadcast.
– Milano Cortina 2026 leadership emphasizes technology as a core connectivity fabric across venues and experiences.
– Quotes from Samsung (Stephanie Choi) and Milano Cortina 2026 leadership (Andrea Varnier) underscore the emphasis on human connection and bridging distances.

– Timelines and locations
– Opening Ceremony: February 6, 2026, at San Siro Stadium (75,000+ spectators; 3,500+ athletes from 90+ countries).
– Samsung House opens: February 4, 2026; operates through February 22 (Olympics) and March 6–15 (Paralympics) as invitation-only.
– Host locations are geographically widespread, with Milan as the hub for Samsung House and multiple venues across Milano Cortina.

– Risks and considerations
– Translation accuracy and language coverage: on-device Interpreter depends on language packs and Samsung Account setup; plan for potential gaps in real-time translations.
– Integration risk: seamless incorporation into OBS/IOC broadcast workflows requires coordination; ensure production teams are aligned.
– Privacy/security and device management: on-device processing reduces latency but requires appropriate data handling and device management across volunteers and staff.
– Dependence on network quality: 5G connectivity is assumed for live capture; confirm coverage and contingency plans.

– Next steps / action items to confirm
– Finalize deployment plan for Interpreter-enabled devices across volunteers and venues.
– Confirm language pack coverage and any premium AI service considerations with partners.
– Align with IOC/OBS on integration requirements and broadcast workflows for Galaxy captures.
– Define success metrics (engagement, reach of openings, beneficiary feedback from volunteers, coverage quality) and reporting cadence.
– Prepare communications and training for volunteers and staff on using Interpreter and Galaxy devices.

If you’d like, I can condense these into a one-page briefing for leadership or create a slide-friendly summary with the same bullets.

Summary of Samsung Connects Athletes and Fans to Milano Cortina 2026 Moments With Mobile Innovation

Samsung Electronics Co., Ltd., a Worldwide Olympic and Paralympic Partner, today outlined how it will help make the Olympic and Paralympic Winter Games Milano Cortina 2026 more connected by integrating mobile innovation and Galaxy AI[1] across the Games-time experiences.

As the way people experience the Olympic and Paralympic Games continues to evolve beyond a single venue or broadcast moment, this shift is even more pronounced at Milano Cortina 2026 — shaped by geography, distance and multiple host locations. At this year’s XXV Olympic Winter Games Milano Cortina 2026, Samsung’s role focuses on bridging these gaps, using technology to make Milano Cortina 2026 moments feel closer and more connected for athletes, fans and the broader Olympic Games community through technologies embedded across Games-time operations, including:

• Delivering dynamic perspectives with Opening Ceremony live broadcast integration: With support from the Olympic Broadcasting Services (OBS), Galaxy S25 Ultra devices will be embedded within the Opening Ceremony to capture dynamic perspectives alongside established broadcast cameras, expanding coverage, while fully complementing production workflows.
• Enabling seamless on-site communication for volunteers: A select group of volunteers will be equipped with Galaxy devices featuring Interpreter[2], powered by Galaxy AI[3],, to communicate with athletes, officials and visitors with ease. With translations processed directly on device, the experience remains fast and reliable across Milano Cortina 2026’s diverse and distributed environments.
• Supporting officiating and competition monitoring for fair play: Samsung monitors will be deployed across Short-Track Speed Skating disciplines, providing high-quality displays to support operational needs.
• Keeping fans’ devices powered with Galaxy Charging Stations: Samsung will help people keep their devices powered throughout long competition and event days, enabling them to stay connected throughout the Olympic and Paralympic Winter Games.
• Connecting athletes, media and partners through storytelling at Samsung House: Samsung will host a dedicated hub, where come people can come together to experience Samsung’s Olympic Games technology innovation story and share moments, perspectives and conversations as part of the rhythm of the Games.

“At the heart of Samsung’s role at Milano Cortina 2026 is a clear ambition: to connect athletes and fans in every moment, and help remind everyone that the Olympic Games are, above all, about people,” said Stephanie Choi, EVP and Head of Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “As the way audiences watch, share and experience the Olympic and Paralympic Games continues to change, mobile technology plays an increasingly important role in helping athletes, fans and communities stay connected — and get closer to the action, the emotion and each other.”

Opening Ceremony Live Broadcast Integration Deliver Dynamic Perspectives

To support the Opening Ceremony experience, Galaxy devices will be integrated throughout the live broadcast production environment, enabled by the portability, superior camera quality and 5G connectivity of Galaxy S25 Ultra. Positioned alongside established broadcast cameras, the smartphones have been installed across dynamic locations — including jibs above the field and stadium stands, as well as athlete entrance tunnels — capturing immersive, on-site perspectives wirelessly and in real-time without disrupting established broadcast workflows.

Beyond the devices themselves, Samsung is working closely with the International Olympic Committee (IOC) and Olympic Broadcast Services (OBS) to help ensure Galaxy-based capture integrates seamlessly into the overall live broadcast environment.

Set inside San Siro Stadium, the Opening Ceremony of Milano Cortina 2026 will welcome more than 75,000 spectators on Feb. 6, as over 3,500 athletes from over 90 countries enter the stadium to mark the official opening of the Olympic Winter Games. By working closely with OBS to deliver an enhanced view of the Opening Ceremony with Galaxy, Samsung will help connect spectators in the stands with millions more sharing this historic moment across screens and locations around the world.

“The Olympic Games are a celebration of human excellence and unity, bringing athletes and audiences together around the world,” said Yiannis Exarchos, CEO of OBS. “The Opening Ceremony embodies that spirit, and through our partnership with Samsung we can capture dynamic perspectives that complement our core broadcast coverage. By embracing dedicated mobile storytelling and the way millions of fans experience the Games on their smartphones, we help global viewers feel closer to the energy and emotion of this historic moment.”

Supporting Volunteers, Operations and the Games-Time Experience

Beyond the Opening Ceremony, Galaxy innovation is supporting the everyday operations that help Milano Cortina 2026 run smoothly across venues and host locations.

A select group of volunteers across the Olympic Games will be equipped with Galaxy devices featuring Interpreter, powered by Galaxy AI, to support natural communication between athletes, officials and visitors across languages. With translation processed directly on device, Interpreter enables fast, intuitive conversations and helps volunteers focus on delivering a welcoming, human-centered Games-time experience.

“As we prepare for the most geographically widespread Winter Olympics in history, the role of technology shifts from a simple tool to the very fabric holding our vision together,” said Andrea Varnier, CEO of Milano Cortina 2026. “Samsung’s innovation is fundamental in bridging the distances between our venues, transforming the vast territory of Milano Cortina 2026 into a single, unified arena. Their cutting-edge solutions do more than just support our operations; they redefine how the world perceives the spirit of the Games, ensuring that human connection remains at the heart of this digital evolution.”

In addition, Galaxy Charging Stations at stadiums across host cities will support spectators during long event days, helping to ensure these rare and meaningful Olympic and Paralympic Games moments unfold smoothly on site. This practical support allows people to stay present and engaged during moments that come only every four years.

Inside competition venues, Samsung technology will support officiating and operations. Samsung monitors will be deployed across Short-Track Speed Skating disciplines, providing high-quality displays to support operational needs.

Samsung House: A Central Hub for Connection, Storytelling and Shared Experiences

Located in Milan’s historic Palazzo Serbelloni, Samsung House provides a setting where guests can experience Samsung’s Olympic Games technology innovation history — bringing together the legacy of Samsung’s innovations and how they are brought to life on the ground in Milan as part of the rhythm of the Olympic Games, rather than a standalone showcase.

Throughout Milano Cortina 2026, Samsung House will host a curated program that encourages interaction and shared moments. Moments include National Olympic Committee nights, live competition viewings and displays of the Victory Profile portrait series, creating opportunities for athletes, partners, and media to come together and share perspectives, and celebrate the spirit of the Olympic and Paralympic Winter Games. Complementing this atmosphere, Samsung House will also feature hospitality moments curated by Michelin-starred Italian chef Enrico Bartolini, adding a sense of local culture and warmth.

Samsung House officially opens on Feb. 4 and will operate throughout the Olympic Winter Games until Feb. 22. Samsung House will reopen during the Paralympic Winter Games from March 6–15. During this period, Samsung House will operate as an invitation-only environment, creating a dedicated space for meaningful connection throughout the Games.

As Samsung looks ahead to the future, Milano Cortina 2026 represents an important chapter in a partnership defined by innovation, athlete empowerment and the ongoing evolution of how global audiences experience the Olympic and Paralympic Games. Through its latest Galaxy technology, Samsung continues to open up Olympic and Paralympic Winter Games Milano Cortina 2026 — supporting athletes from preparation to the podium and bringing fans closer to the energy, creativity and emotion of the world’s most celebrated winter sporting event.

[1] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties.

[2] Samsung Account required. Currently limited to select languages only. Certain languages may require language pack download. Translation might not be accurate.

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Key Takeaways

Here are clear takeaways from the Samsung Galaxy Z Flip7 Olympic Edition notes for Milano Cortina 2026:

Executive summary
– Samsung announced the Galaxy Z Flip7 Olympic Edition, a non-retail device package designed for roughly 3,800 Olympians and Paralympians from about 90 countries, to accompany them throughout Milano Cortina 2026. It emphasizes athlete storytelling, fan engagement, and in-Village convenience through a curated set of features, services, and branding.

Key announcements and scope
– The Edition is not for sale and will be distributed at Olympic Villages across six cities, starting January 30, 2026.
– It expands the Victory Selfie concept to team celebrations for the Winter Games.
– Introduction of the Victory Profile to showcase athletes’ personal passions via portraits captured with the Galaxy S25 Ultra; initial rollout with nine NOCs and ~490 athletes.
– Approximately 3,800 Olympians and Paralympians from ~90 countries will receive the Edition.

Product features and capabilities
– Hardware and camera:
– Dual rear cameras: 50MP Wide and 12MP Ultra-Wide.
– Features tailored for athletes: Now Brief, Photo Assist, On-device Interpreter, and high-quality AI-driven edits.
– Dual Recording: simultaneous front and rear captures; supports split view and real-time preview on FlexWindow; zoom-in up to 10x.
– AI and software:
– Now Brief provides personalized daily updates (reminders, calendar events, fitness summaries).
– Photo Assist offers AI-based object manipulation (move/erase/enlarge, background filling).
– On-device Interpreter enables real-time translation offline/without network.
– Connectivity and services:
– 100GB 5G eSIM for athletes’ connectivity.
– Digital passes and Samsung Wallet integration (including Coca-Cola Free Beverage Key).
– Galaxy Athlete Card to connect athletes within the community.
– Integrated Athlete365 for performance support and mental health resources; Now Brief integration for Olympic news.
– Pre-loaded apps: official Olympic Games app, IOC Hotline, PinQuest; in-Village fitness tracking app for workouts.
– Design and branding:
– Blue back glass with a gold metal frame; laurel-motif magnet case.
– Special Olympic-themed wallpapers and on/off animations inspired by winter sports.
– Visual motifs emphasize unity, excellence, and victory.

Program scope and partnerships
– Victory Selfie is expanding to include team celebrations for the Winter Games.
– Victory Profile is a storytelling initiative created with nine NOCs (not an IOC official collaboration): initial participants from France, Germany, Italy, Korea, Norway, the Netherlands, Sweden, the UK, and the U.S.
– Distribution and on-site support:
– Samsung Open Station will provide on-site professional support for device activation, data transfer, and general technical help.

Operational and implementation details
– The pre-loaded package includes a curated suite of essential apps and services to support daily needs and competition-related activities in Milano Cortina 2026.
– The device will be distributed across six Olympic Villages with on-site support beginning January 30, 2026.
– Some features require Samsung Account login and vary by country/language/device; translation and AI results may not be perfect.
– Dual Recording features and some AI capabilities have specific usage notes and constraints (e.g., language, device modes, watermark on AI-generated edits).

Key takeaways for internal teams
– Brand/deliverables: Align with Milano Cortina 2026 branding; ensure all assets (wallpapers, animations, packaging) are ready for the six-city rollout.
– Athlete programs: Manage eligibility and consent for Victory Profile (nine NOCs); coordinate with participating NOCs for portraits and delivery timelines.
– Logistics: Prepare Open Stations at all six villages; ensure data transfer workflows and device provisioning (100GB eSIM) are in place.
– Compliance and support: Monitor feature availability by region; ensure Samsung Account requirements are communicated; plan for language/translation caveats.
– Communications and assets: Develop athlete-focused stories and social-ready assets around Victory Selfie and Victory Profile; prepare guidelines for athletes on-safe/creative use of Dual Recording.
– Risk/mitigation: Track potential limitations (offline translation accuracy, account requirements, varying feature availability) and have contingency messaging.

Recommended next steps
– Confirm final list of six village locations and exact start date beyond January 30, 2026.
– Finalize participation details for the nine NOCs involved in Victory Profile; obtain consent and schedules for portrait sessions.
– Coordinate with Open Station teams for staffing, device activation, and on-site support workflows.
– Prepare athlete onboarding materials detailing how to use Dual Recording, Now Brief, Photo Assist, and Interpreter features.
– Align marketing assets and athlete communications with the blue/gold branding and laurel motif.
– Set up tracking for device distribution, eSIM provisioning, wallet passes, and Coca-Cola beverage key distribution.

If you’d like, I can convert these into a one-page brief or a slide-ready executive summary with the most critical points highlighted for distribution to stakeholders.

Summary of Samsung Unveils Exclusive Galaxy Z Flip7 Olympic Edition, Supporting Athletes’ Entire Milano Cortina 2026 Journey

▲ Samsung Galaxy Z Flip7 Olympic Edition for Milano Cortina 2026.

Samsung Electronics Co., Ltd., a Worldwide Olympic and Paralympic Partner, today unveiled the Galaxy Z Flip7 Olympic Edition[1], exclusively designed for all athletes competing at the Olympic and Paralympic Winter Games Milano Cortina 2026. Provided to almost 3,800 Olympians and Paralympians from approximately 90 countries, the special edition device will accompany athletes throughout their Games-time experience — supporting life in the Olympic Village while enabling them to capture and share meaningful moments from competition to celebration.

The Olympic Edition will be incorporated into official podium moments via the Victory Selfie, which is making its Winter Olympics debut at Milano Cortina 2026. For the first time, it will expand to team sport competitions at Olympic Games so that all participating athletes can document their moment of victory through their own lens. In addition, athletes[2] from select National Olympic Committees (NOCs) will be able to share their personal passions and spirit through the Victory Profile, a new photo series captured with the Galaxy S25 Ultra.

▲ Samsung Galaxy Z Flip7 Olympic Edition for Milano Cortina 2026.

“Athletes are at the heart of the Olympic and Paralympic Games, and for nearly 30 years Samsung has supported them as a Worldwide Partner through meaningful mobile innovation,” said Stephanie Choi, EVP and Head of Mobile Marketing Center, Mobile eXperience (MX) Business at Samsung Electronics. “Since Sochi 2014, we’ve supported athletes with Olympic Editions and we’re honored to continue this commitment at Milano Cortina 2026. With Olympic Edition, athletes will be able to connect with fans and families at every unforgettable moment in their own way.”

A Special Olympic Edition To Celebrate the Olympic Winter Games 

The Galaxy Z Flip7 is an intelligent pocket-sized companion built for seamless interaction and everyday reliability. It integrates Galaxy AI with a new edge-to-edge FlexWindow, providing an effortless mobile AI experience. This intuitive, one-handed usability makes the Galaxy Z Flip7 a practical support for athletes throughout the Olympic and Paralympic Winter Games. Some key features include:

• The dual rear camera system, including 50MP Wide[3] and 12MP Ultra-Wide lens, delivering flagship-level clarity.
• Now Brief[4], which provides personalised daily updates such as reminders, calendar events and fitness summaries.
• Photo Assist[5], which brings studio-quality enhancements to images by moving, erasing or enlarging objects, adjusting angles, and filling in backgrounds with AI-powered capability.
• On-device Interpreter[6] lowers the language barrier by providing real-time translation regardless of network connection, allowing seamless communication — even in mountainous areas.

▲ Samsung Galaxy Z Flip7 Olympic Edition Package.

Adding to these features, the Galaxy Z Flip7 Olympic Edition introduces an iconic design that commemorates athletes’ participation in the Olympic and Paralympic Winter Games, as well as practical services to help enhance their experience in the Olympic Village and throughout competition.

The signature blue colour covering the back glass of the device aligns with the unique style of Milano Cortina 2026, and represents the combination of Samsung’s long-standing identity and the cultural resonance of Italian azure. The colour also reflects the spirit of unity and sportsmanship embodied by the Olympic Games. The custom gold metal frame symbolizes athletes’ pursuit of excellence and podium moments, as well as the brand’s aspiration for the best. The Olympic Edition device also comes with a clear magnet case with a blue circular magnet, surrounded by gold laurel leaves added as a motif of victory.

▲ Special Wallpapers and On/Off Animation for Galaxy Z Flip7 Olympic Edition.

Each device also includes special Olympic Winter Games–themed wallpaper created specifically for Milano Cortina 2026. The colourful curves represent winter sports, inspired by marks generated from the interaction between skate blades and ice surfaces. These design elements celebrate the Olympic spirit and each athlete’s passion.

Athletes can make moments with fans, family and teammates more memorable with Dual Recording, a feature that allows them to capture both what they see and their own reactions in a single shot by using the rear and front cameras at the same time. Tailored exclusively for the Olympic Edition, athletes can access Dual Recording mode simply by swiping the shooting mode within the Camera app. Athletes can also open up new and creative angles that bring the action closer using the split view by zooming in[7] on the rear-camera view, and can preview their shots in real-time directly on FlexWindow.

The Galaxy Z Flip7 Olympic Edition comes with a pre-loaded curated suite of essential apps and services to support athletes throughout Milano Cortina 2026:

▲ Galaxy Athlete Card helps athletes connect with one another and be part of a shared Olympic and Paralympic community.

• To encourage connection among athletes during their stay, the Galaxy Athlete Card experience offers a digital means for exchanging profiles, collecting cards and participating in interactive activities, helping to foster a sense of community across disciplines and delegations.
• Athletes will also receive complimentary connectivity via a 100GB 5G eSIM, along with access to digital passes and services in Samsung Wallet, developed in collaboration with Worldwide and Local Partners to facilitate their daily needs during Milano Cortina 2026. This includes Coca-Cola Free Beverage Key, which can be used at vending machines across the Villages.
• Athlete365 offers performance and mental health support while delivering key competition information. It is integrated into Galaxy AI’s Now Brief feature, keeping athletes updated with the latest Olympic Games-related news at a glance.
• Other applications — including the official Olympic Games app, IOC Hotline and PinQuest — improve day-to-day convenience in the Olympic Village while aiding athletes’ performance on and off the field of play.
• The pre-installed fitness application will enable athletes to track workouts and receive personalised training insights when using exercise equipment installed inside the Olympic and Paralympic Villages.

Marking the Moment of Victory, Together

▲ (From left) Silver medalist Baasankhuu Bavuudorj of Team Mongolia, gold medalist Natsumi Tsunoda of Team Japan and bronze medalists Shirine Boukli of Team France and Tara Babulfath of Team Sweden pose for their Victory Selfie after the women -48 kg judo competition. (Photo by Patrick Smith / Getty Images)

First introduced at Paris 2024, the Victory Selfie — powered by the Olympic Edition — allowed athletes to capture their moments of victory directly from the podium and share them from their own perspective, making moments more connected.

At Milano Cortina 2026, the Victory Selfie will make its Winter Olympics debut — and introduce a new, expanded format. For the first time, it will extend beyond individual and pair events to include wider team celebrations for Olympic Games, reflecting the collaborative nature of winter sports. Athletes can now capture and share their achievements together with teammates and instantly share them with their loved ones and fans around the world, so they can also join that life-changing moment.

Capturing the First Spark of Excitement With the Victory Profile

▲ (From left) Alex Hall, Flora Tabanelli, Gilli Kim

Athletes’ journeys extend far beyond the competition, encompassing preparation, anticipation and the emotions surrounding the Olympic and Paralympic Winter Games. To reflect this broader journey and celebrate the athlete experience, Samsung introduces the Victory Profile, a new athlete storytelling initiative developed with nine NOCs. The Victory Profile leverages curated portraits captured on the Galaxy S25 Ultra to vividly showcase each athlete’s unique passion and individuality.

The Victory Profile adds a new perspective to the Winter Olympics experience by highlighting moments beyond the podium and providing athletes with a personal keepsake that reflects their journey, as well as their unique personalities. The initial project will start with approximately 490 athletes from France, Germany, Italy, Korea, Norway, the Netherlands, Sweden, the U.K. and the U.S.

Helping Shape the Future Games-Time Experience

Samsung will continue to use its mobile innovation to open up the Olympic and Paralympic Games to fans around the world, making every moment feel more connected. Through its devices and athlete-centered experiences, Samsung is creating new ways for athletes to share their journeys — from preparation to the podium — while bringing fans closer to the moments and people that define the Olympic and Paralympic Games.

The Galaxy Z Flip7 Olympic Edition will be distributed at Olympic Villages across six cities, starting on January 30^th. The Samsung Open Station will also offer on-site professional customer service to help athletes activate devices, transfer data and receive general technical support.

[1] Galaxy Z Flip7 Olympic Edition is not for sale.

[2] Victory Profile is offered only to those athletes from 9-NOCs who were willing to participate the program. This photo program is not an official collaboration with the IOC.

[3] 50 MP resolution is available on Galaxy Z Flip7’s rear wide camera only.

[4] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilise Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date.

[5] Samsung Account may be required to use certain AI Photo Assist features. Edit Suggestion is compatible with JPG, PNG. GIF and MP4 formats. Edit results may vary depending on the photography or filming condition. Images generated by the Live Effect feature will be saved in MP4 format. Editing with Generative Edit results in a resized photo up to 12MP. Editing with Portrait Studio results in a resized photo up to 9MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy of results is not guaranteed.

[6] Samsung Account required. Currently limited to select languages only. Certain languages may require language pack download. Translation might not be accurate. FlexMode supported at angles between 75* and 115*. Interpreter feature can be viewed on both the Main Screen and Flex Window is manually enabled, but it cannot be viewed solely on the Flex Window. Dual screens are available in Conversation mode only.

[7] Dual Recording zoom-in feature supports up to 10x.

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