**Meeting Takeaways: Samsung Event at CES 2026: ‘The First Look’**
– **Event Details:**
– **Date & Time:** January 4, 2026, at 7:00 PM PST (January 5, 2:00 PM AEDT)
– **Location:** Latour Ballroom, Wynn Las Vegas
– **Purpose of the Event:**
– Samsung will unveil its vision for the Device eXperience (DX) Division for 2026.
– Introduction of new AI-driven customer experiences.
– **Key Speakers:**
– **TM Roh:** CEO and Head of DX Division (Keynote Speaker)
– **SW Yong:** President and Head of Visual Display (VD) Business
– **Cheolgi Kim:** Executive Vice President and Head of Digital Appliances (DA) Business
– **Event Broadcast:**
– The event will be streamed live on:
– Samsung Newsroom
– Samsung Electronics’ official YouTube channel
– Samsung TV Plus (the company’s free ad-supported streaming service)
– **Additional Information:**
– Samsung will host more events and exhibitions at the Wynn Las Vegas from January 4 to January 7, 2026.
Summary of [Invitation] Samsung Event at CES 2026: ‘The First Look’
Samsung Electronics will host The First Look on January 4 at 7:00 PM PST (January 5, 2:00pm AEDT) in the Latour Ballroom at the Wynn Las Vegas. At the event – set to take place two days before the opening of CES 2026, the world’s largest IT and consumer electronics show – the company will unveil its vision for its DX (Device eXperience) Division in 2026, along with new AI-driven customer experiences.
TM Roh, CEO and Head of Device eXperience (DX) Division, will be the keynote speaker for The First Look. SW Yong, President and Head of the Visual Display (VD) Business, and Cheolgi Kim, Executive Vice President and Head of Digital Appliances (DA) Business, will also appear on stage to share their respective business directions for the upcoming year.
The event will be streamed live on Samsung Newsroom, Samsung Electronics’ official YouTube channel and as well as Samsung TV Plus, the company’s FAST(free, ad-supported TV streaming) service. Additional Samsung events and exhibitions will take place at the company’s exclusive exhibition at the Wynn Las Vegas through to January 7.
### Meeting Takeaways: Empowering Independence, Connection, and Access Through Tech Innovation
**Overview:**
The meeting highlighted Samsung’s commitment to enhancing daily experiences for individuals, particularly those with disabilities, through innovative technology. It marked the occasion of the International Day of Persons with Disabilities and showcased solutions developed by youth in Southeast Asia and Oceania under the Samsung Solve for Tomorrow (SFT) 2025 initiative.
**Key Highlights:**
1. **Samsung Solve for Tomorrow (SFT) 2025:**
– A global corporate social responsibility program that encourages students to use STEM to address local and global issues.
– This year’s theme: “Social Change Through Sport & Technology.”
2. **Innovative Projects from SFT:**
– **RunSight (Indonesia):** A wearable device combining smart glasses and a mobile app to help visually impaired runners navigate safely and independently.
– **Ando Hypohidrosis Vest (Singapore):** A cooling vest for individuals with hypohidrosis to improve their comfort during outdoor activities.
– **Access Lens (Australia):** An augmented reality tool that translates spoken English to Auslan for better communication among Deaf and hard-of-hearing individuals.
– **AI SpineCheck (Thailand):** An AI-based platform for early scoliosis detection, simplifying the screening process for children.
3. **Product Accessibility Enhancements:**
– Samsung’s Bespoke AI appliances are designed with features to support users with limited mobility, such as voice commands and accessibility settings like audio guidance and adaptive displays.
4. **Commitment to Inclusion:**
– Samsung’s design philosophy emphasizes not only creating products for individuals with disabilities but also ensuring everyday devices are user-friendly for all.
– Continuous refinement of product accessibility through user feedback and innovative features.
5. **Future Directions:**
– Samsung aims to integrate intelligent and inclusive technology in daily life, promoting independence and enhancing the overall quality of life for individuals across varying abilities and environments.
**Conclusion:**
Samsung’s initiatives reflect a strong commitment to fostering inclusivity and accessibility through innovative solutions that empower individuals with disabilities, driving social change in communities throughout Southeast Asia and Oceania.
Summary of Empowering Independence, Connection, and Access Through Tech Innovation Across Southeast Asia and Oceania
Every day, people navigate unique circumstances that shape how they live and interact with their surroundings. At Samsung, we hold fast to our commitment to enhance daily experiences for everyone, developing solutions and technologies that empower people to experience a more personal and impactful world.
Reflecting on this purpose as we mark this year’s International Day of Persons with Disabilities, we turn the spotlight to inspiring solutions developed by youth in Southeast Asia and Oceania (SEAO) for Samsung Solve for Tomorrow (SFT) 2025—our global flagship corporate social responsibility program now in its 15th year. The program encourages students to address local and global issues using STEM (science, technology, engineering, and mathematics), and we have seen innovative solutions developed by the next generation of changemakers committed to break barriers and drive equity within their communities.
Innovating for Independence in Sports
Many of us stay healthy, build friendships, and enjoy the thrill of competition and achievement through sports and physical activity. Yet, individuals living with disabilities often face barriers when taking part in such activities.
Inspired by real challenges faced by the community and even close friends around them, some of our SFT teams explored how the intersection of sports and technological innovation can create meaningful opportunities for all to participate and compete. Projects from the Indonesia and Singapore teams were recognised for their innovative and impactful ideas, developed in line with SFT 2025’s new global theme—Social Change Through Sport & Technology—created in collaboration with the International Olympic Community.
Designed to help visually impaired runners navigate safely, RunSight combines smart glasses with a camera, earbuds, a computing unit, and a mobile app
Team LABMINO, winner for the University category in SFT Indonesia, were inspired by a close friend and avid runner who lives with impaired vision due to cataracts. This led them to create RunSight—a wearable device that recognizes track lines, detects obstacles, and estimates depth in real time. RunSight is designed to work without internet connectivity and with the goal of enabling these individuals to run freely and independently, which may reduce their need for guide runners.
Team Pei Pei Hwa Hwa’s Ando Hypohidrosis Vest acts like a “mechanical sweat gland”, helping individuals with hypohidrosis stay cool during outdoor activities
In Singapore, Team Pei Pei Hwa Hwa set out to improve outdoor experiences for individuals living with hypohidrosis—a condition that limits the body’s ability to produce enough sweat and regulate heat. In tropical climates, overheating can pose a serious risk, often leaving individuals reliant on ice packs, portable fans, or even surgery to stay cool during outdoor activities. To address this, the team developed the Ando Hypohidrosis Vest, an energy-efficient solution designed to keep the wearer’s back cool by circulating chilled coolant, enabling them to participate in everyday outdoor activities and exercise.
Bridging Voices, Building Shared Understanding
Deaf and hard of hearing individuals often face difficulties with understanding others and being understood. This prompted our Australian SFT winner to create a solution to support clearer communication.
Access Lens helps both Deaf and hard of hearing Auslan users feel more confident, connected, and included in everyday conversations
Within Australia’s Deaf and hard of hearing community, accessible and affordable Auslan (Australian sign language) translation tools remain limited. Major Prize SFT winner, Faiz Noorani, created Access Lens, a real-time augmented reality solution that uses smart glasses or a smartphone camera to convert spoken English into Auslan. Designed to run locally, Access Lens enables clearer communications with English speakers while avoiding the common barriers of other translation platforms, such as delays, cloud fees, and advertisements. With his AUD$10,000 (~US$6,574) prize money, Faiz plans to enhance Access Lens’ features, expand its reach, and build strategic partnerships to support long-term impact.
Equitable Medical Access and Early Intervention
AI SpineCheck provides a quick and easy way to screen children for scoliosis risk
In Thailand, Team AI SpineCheck set out to improve early detection of scoliosis after seeing many high school students needing spinal braces or surgery due to late diagnosis-leading to higher treatment costs for more advanced cases. Current screening methods often depend on medical personnel and can be inaccessible or inconsistent for local communities. AI SpineCheck simplifies this process with an AI-powered platform that analyses photos to assess spinal alignment. This offers a more accessible and convenient way to screen for scoliosis, supporting early intervention and better health outcomes.
Creating Better Accessibility and User-Centered Design for All
A key part of inclusion is not only designing innovations specifically for persons with disabilities, but ensuring everyday products and services meet the needs of all users, regardless of ability. Guided by this philosophy, Samsung devices, appliances, and solutions are designed to be inclusive, intuitive and convenient for all.
Visibility enhancement settings on the Bespoke AI Laundry Combo
Our 2025 Bespoke AI home appliances incorporate more streamlined control experiences that empower all users—including those with limited mobility—towards comfortable and accessible use. With simple voice commands, such as “Open the fridge door” to cue features like Auto Open Door for refrigerators[1], or “I’m going to sleep” to turn off lights and appliances via SmartThings routine once its set up[2]—users can manage their home hands-free. The Bespoke AI Pump Combo also features a large, easy-to-read digital display that replaces traditional dials and small text for smoother wash-cycle selection.
Guided by an accessibility-first approach, we constantly refine our designs across product development cycles, working closely with users to test and enhance usability. For instance, Samsung added audio guidance, color inversion or grayscale modes in their screen-equipped appliances for users with visual impairments. To make Samsung appliances easier to navigate, it keeps discovering new ways to enhance accessibility as shown in the award-winning[3]“Samsung Inclusive Essentials” concept, which aims to standardise sensory cues across products.
Building a More Inclusive Future Together
By seamlessly weaving intelligent, inclusive technology into everyday life, Samsung ensures that everyone—regardless of ability or environment—can enjoy connected and personalised experiences. From empowering communities through programs like Solve for Tomorrow to embedding accessibility into our products and services, we remain committed to enabling individuals to live more independently and open up more possibilities for people in their daily life.
[1] Products and models equipped with the feature may vary by market
[2] Requires a wireless network, a Samsung account and the Samsung SmartThings App. Must be manually set up by the user to trigger this command.
[3] At the 2025 International Design Excellence Awards (IDEA), Samsung received a Gold Award for its “Samsung Inclusive Essentials” concept in the Concepts & Speculative Design category
### Meeting Takeaways: Securing the Modern Home in Southeast Asia and Oceania for Smarter Living
1. **Importance of Home Security**: Traditional physical security measures (locks, gates) are no longer sufficient as modern homes integrate numerous digital devices that create potential vulnerabilities.
2. **Consumer Awareness**: There is a rising awareness among consumers in Southeast Asia and Oceania regarding the privacy and security of their connected devices. Key insights from markets like Australia, Indonesia, and Singapore illustrate that data privacy is a crucial factor in their purchasing decisions.
3. **Rethinking Home Security**: Security must now encompass digital vulnerabilities. Unlike physical break-ins, digital intrusions are often invisible and target personal data rather than physical assets.
4. **Risks of Poor Cybersecurity**: Unsecured devices can lead to various threats, including malware infections, unauthorized access to cameras, and data theft, emphasizing the need for better security measures.
5. **Consumer Challenges**: With the proliferation of smart devices, managing security settings has become complex. A requirement for holistic and seamless security solutions that protect devices in the background without user intervention is essential.
6. **Samsung’s Security Approach**:
– **Knox Security Platform**: Samsung’s Knox platform provides multi-layered security, acting as an “invisible shield” for devices. Key innovations include Knox Vault and Knox Matrix.
– **Knox Vault**: A secure space within devices for storing sensitive data, such as cryptographic keys.
– **Knox Matrix**: Facilitates a connected network of devices that enhances overall security through mutual monitoring against threats.
7. **Building Consumer Trust**: Samsung emphasizes a long-standing commitment to digital security, validated by independent organizations through certifications for IoT security based on recognized standards.
8. **Preparing for Future Threats**: Samsung is actively researching Post-Quantum Cryptography to safeguard its products against future threats posed by advancements in quantum computing.
9. **Vision for the Future**: Samsung’s goal is to ensure that while customers focus on physical security, they can trust that their digital security is equally robust, promoting not just smarter but also safer living environments.
10. **Commitment to Innovation**: The company continues to innovate its product portfolio, applying extensive mobile industry security expertise to enhance consumer confidence in its smart home technologies.
### Conclusion
Samsung is positioned to lead in the secure smart home market by continually enhancing its security measures and addressing consumer concerns, promoting a future of integrated smart living that prioritizes safety.
Summary of Securing the Modern Home in Southeast Asia and Oceania for Smarter Living
Protecting our personal sanctuary and our belongings are second nature. This is why we check our locks, close our windows, and invest in gates. Today, however, the modern connected home has dozens of invisible, digital entryways: From smart TVs and refrigerators, to robot vacuums, speakers, and more. While these bring convenience in a new era of intelligent living, they also represent potential vulnerabilities from within.
This shift has not been lost on consumers in Southeast Asia and Oceania (SEAO). In fact, reports are finding that data privacy and security are key purchasing considerations for consumers in markets like Australia[1], Indonesia[2], and Singapore[3]. This sentiment is echoed in; a recent global Samsung survey found that respondents expect AI-driven security features to protect their homes and ensure their families’ safety, with “Security / safe” frequently cited as key criteria for AI home appliances[4].
With our increasingly connected lives, the very concept of home security needs a critical rethink. Having peace of mind now depends on safeguarding our digital lives with the same rigor that we apply to our physical ones. Unlike physical break-ins that usually leave visible signs, a digital intrusion is often invisible. The target is not your television set, but your personal data, your family’s routines, and your privacy.
A cybersecurity breach can extend far beyond your front door. Poorly protected devices can face malware risks, with attacks that potentially disrupt their features, give hackers access to device cameras, enable theft of data, and more.
For the modern consumer, the challenge of managing the security settings of their various home appliances has intensified, especially as they embrace more smart devices. This creates the need for a holistic, built-in solution that works seamlessly in the background, offering robust protection without requiring constant user intervention. Without the right safeguards in place, consumers could find themselves vulnerable to privacy breaches – just imagine a robot vacuum’s camera recording footage of house interiors without authorisation and revealing when a home is empty, or a compromised appliance revealing sensitive personal information like passwords and biometric data.
Security by Design, Our Layered Approach
At Samsung, our goal is to deliver trusted and personalised experiences through security solutions that aim to help protect your different connected devices and appliances. From on-device features like Knox Vault, to the Knox Matrix which enables ecosystem-wide protection, Samsung aims to provide you with ease, convenience, and care.
Samsung Knox is a comprehensive, multi-layered security platform that is designed to act as an invisible shield for the entire ecosystem of Samsung devices, with Knox Vault[5] and Knox Matrix[6] being key innovations within that platform.
Think of Knox Vault as a physical, safe built directly into the hardware of our devices. This is where data like cryptographic keys and digital certificates are stored, isolated from the main system. Across our screen-equipped home appliances, we’ve also integrated the Passkey[7] feature – a digital credential that allows users to log in to home appliance apps and websites[8] using biometrics such as fingerprints.
Connectivity within the Samsung ecosystem likewise helps to safeguard against threats when they go undetected. Samsung’s Knox Matrix creates a trusted, network that turns a smart home into a “smart shield,”. where more connected devices mean stronger overall security. The Trust Chain in particular — which is a part of Knox Matrix — is managed on a private blockchain, enabling devices to monitor each other for threats
Earning Consumer Trust Through a Legacy of Action
Our commitment to security is not a recent reaction to market trends, but a long-standing commitment to our customers. Samsung is an innovator in digital security, leveraging our global expertise from the highly secure mobile industry and applying it across our entire product portfolio.
As AI and connectivity make our homes more intuitive and helpful, the foundation of trust becomes more critical. Our goal is to deliver a smart home experience that is as secure as it is seamless.
To ensure this trust endures, we are already preparing for future threats. Samsung is actively researching Post-Quantum Cryptography (PQC)[10], developing new security solutions to help our devices remain secure against potential quantum computing threats of tomorrow, helping to safeguard our products over their long lifecycles.
While our customers focus on locking their front door, they can have absolute confidence that Samsung is tirelessly securing every digital one. Our vision is clear: it’s not just about smarter living; it’s about safer living.
[5] Currently applied to Bespoke AI Jet Bot Ultra and appliances with 7-inch or 9-inch AI Home, and AI Family Hub screens launched in Australia in 2025. The Bespoke AI Oven is not included.
[6] Currently available via Wi-Fi enabled appliances launched in Australia in 2025.
[7] Currently applied to appliances available in Australia featuring a 7-inch or 9-inch AI Home, and AI Family Hub screens launched in Australia in 2025. The Bespoke AI Oven is not included.
[8] Feature is available on websites that support the international Fast Identity Online (FIDO) standard.
[10] Currently applied to appliances available in Australia featuring a 7-inch or 9-inch AI Home, and AI Family Hub screens launched in Australia in 2025. The Bespoke AI Oven is not included.
### Meeting Takeaways: Launch of Samsung Galaxy Tab A11+
**Product Overview:**
– **Launch Date:** November 28, 2025, available in Australia.
– **Models Introduced:**
– Galaxy Tab A11+
– Galaxy Tab A11 (B2B customers only)
– Exclusive Kids Edition of the Galaxy Tab A11+
**Key Features:**
1. **Performance & Usability:**
– Runs on Android 16 with One UI 8.
– Enhanced Samsung DeX for multitasking.
– Available with up to 8GB RAM and 256GB storage; expandable up to 2TB via microSD.
– Supports 5G network for faster mobile data speeds.
2. **Entertainment & Battery Life:**
– 11-inch display with 90Hz refresh rate.
– Long-lasting battery (7,040mAh) with 25W Fast Charging.
– Quad speakers with Dolby Atmos for superior audio experience.
3. **Design:**
– Sleek design inspired by the Galaxy S Series.
– Durable build with IP52 water resistance.
4. **Kids Edition Features:**
– Colorful protective case, kids touch pen, and themed accessories.
– Samsung Kids mode with parental controls.
– Family-friendly features for safe browsing.
**Availability:**
– The tablets will be sold at major retailers including Telstra, Optus, Vodafone, JB Hi-Fi, Harvey Norman, and more.
**Conclusion:**
The Samsung Galaxy Tab A11+ and its variants aim to provide enhanced productivity, powerful performance, and engaging entertainment options, making them ideal for both individual users and families.
Summary of Samsung Galaxy Tab A11+ Now Available: Delivering Powerful Entertainment and Performance
Samsung Electronics today announced the launch of the Galaxy Tab A11+, designed to elevate everyday productivity with powerful performance, deliver immersive entertainment experiences, and provide future-ready reliability.
Delivering essential entertainment and browsing experiences that users love — the Galaxy Tab A11+ comes enhanced with intelligent tools, upgraded specifications, and a sleek design inspired by the Galaxy S Series.
Available in Australia from 28th November, 2025, Galaxy fans can look forward to an elevated tablet experience with the Galaxy Tab A11+.[1]
Intelligent Features and Optimised Productivity
Elevating the tablet experience, Galaxy users can look forward to more intuitive Galaxy features to empower everyday tasks. Running on the Android 16-based One UI 8 out of the box, the Galaxy Tab A11+ offers the latest Samsung DeX[2] with new multi-tasking features for enhanced productivity.
The Galaxy Tab A11+ provides easy access to AI[3] experiences and faster browsing,[4] with helpful features like Gemini[5] and Circle to Search with Google[6]. Additionally, with 5G network compatibility, Galaxy Tab A11+ users can take advantage of unrivalled mobile data speeds.[7]
Powerful Everyday Performance
Whether for browsing, entertainment, gaming, or anything in between, the Galaxy Tab A11+ delivers improved performance with a powerful processor[8] and is available in configurations of up to 8GB RAM and 256GB of storage to support smooth gaming and multi-tasking.[9] The tablet also offers up to 2TB of expandable storage via microSD,[10] providing additional capacity to store files, videos, and music.
Optimal Entertainment Experiences
Staying connected and entertained as one goes about their day is now made possible with the Galaxy Tab A11+’s long-lasting 7,040mAh battery,[11] alongside a 90Hz refresh rate for fluid scrolling and immersive viewing. For uninterrupted enjoyment, users can also take advantage of 25W Fast Charging[12] on the Galaxy Tab A11+ so you can spend less time waiting for your device to charge, and more time doing the things you love. As audio is an integral aspect of entertainment, the Galaxy Tab A11+ features Quad Speakers that deliver enhanced sound quality with Dolby Atmos.
Modern and Sleek Design, Built to Last
The Galaxy A11+ brings together the Galaxy S Series’ signature design combined with hardware and trusted Samsung support. Up to seven generations of software upgrades will be available, ensuring your Galaxy Tab A11+ stays up to date, and is complemented with Samsung Knox for security.
Galaxy Tab A11+ Kids Edition (Exclusive to Samsung.com)
The exclusive Galaxy Tab A11+ Kids Edition is the perfect gift for families to keep your little ones entertained during the holidays, birthdays, and for Back to School season.
This all-in-one kids pack comes with a colourful puffy case for the Galaxy Tab A11+, a blue kids touch pen, and a tethering string and keyring featuring Samsung animal character Crocro, a lover of fashion and design.
The Kids Edition also includes colourful stickers featuring the Samsung kids gang and their fun choo choo train. With the tablet in Samsung Kids mode, kids can follow the stylish Crocro, Cooki the aspiring chef, music-lover Lisa, creative Bobby, and new friends Leo & Finn for boundless fun.
The Galaxy Tab A11+ also comes with a parental control leaflet, which offers a practical guide to help parents understand how to manage and supervise their child’s device use.
Key features:
Family-sized bright 11inch screen: Perfect for watching, learning and playing with a smooth 90Hz display.
Fast charging and long lasting battery: Keeps the fun going for hours with a battery that charges fast and lasts
Fast performance + plenty of storage: Enjoy smooth videos, games and apps, with up to 128GB storage (expandable to 2TB).
Safe digital playground: Samsung Kids mode helps parents set a safe, controlled environment.
Slim, light and durable: Easy for kids to carryaround, while tough enough for everyday use.
Galaxy Tab A11
The Galaxy Tab A11, likewise delivers upgraded features, enhanced Galaxy experiences and a refined design — all at incredible value.
Pricing & Availability
The new Galaxy Tab A11+ is available in Australia from $379 in Grey at all major retailers[13]. If required, storage can also be expanded up to 2 TB with a microSD card.[14]
The Galaxy Tab A11+ Kids Edition is available exclusively on Samsung.com for $429.
The Galaxy Tab A11 is available in Australia for B2B customers only, from $269 in Grey.[15]
Specifications
Galaxy Tab A11+
Galaxy Tab A11
Display
11-inch, TFT LCD (up to 90Hz)
*Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners.
8.7-inch, TFT LCD (up to 90Hz)
*Measured diagonally as a full rectangle without accounting for the rounded corners. Actual viewable area is less due to the rounded corners.
Dimensions & Weight*
168.7 x 257.1 x 6.9 mm
477g (Wi-Fi), 482g (5G)
*Accuracy of numbers may vary depending on measurements used. Weight may vary by market.
124.7 x 211.0 x 8.0 mm
335g (Wi-Fi), 337g (4G)
*Accuracy of numbers may vary depending on measurements used. Weight may vary by market.
Camera
Rear Camera: 8.0MP Auto Focus
Front Camera: 5.0MP
Rear Camera: 8.0MP Auto Focus
Front Camera: 5.0MP
AP*
Mediatek MT8775 (Octa Core 2.5GHz + 2.0GHz)
*Specifications may vary depending on model and/or market.
MediaTek MT8781 (Octa Core 2.2GHz + 2.0GHz)
*Specifications may vary depending on model and/or market.
Memory & Storage*
6GB + 128GB
8GB + 256GB
MicroSD up to 2TB
* Available storage capacity is subject to preloaded software.
* Memory option may vary by market.
* MicroSD card sold seperatly.
4GB + 64GB
8GB + 128GB
MicroSD up to 2TB
* Available storage capacity is subject to preloaded software.
* Memory option may vary by market.
* MicroSD card sold seperatly.
Battery / Charging*
7,040mAh / 25W
*Adaptor sold separately
5,100mAh / 15W
*Adaptor sold separately
OS*
Android 16.0
*Edition version and availability timing may vary depending on model and/or market.
Android 15.0
*Edition version and availability timing may vary depending on model and/or market.
Network and Connectivity*
Wi-Fi 802.11 a/b/g/n/ac (2.4GHz + 5Ghz)
5G
Wi-Fi 802.11 a/b/g/n/ac (2.4GHz + 5Ghz)
4G
Colour
Grey
Grey
Sound
Quad speakers (Dolby Atmos)
Dual Speakers
S Pen
No
No
Security
Samsung Knox
Samsung Knox
SIM
4FF
4FF
Water Resistance
IP52
IP42
Accessories
Ejection Pin, USB-C Data Cable, Quick Start Guide, Warranty Card
Ejection Pin, USB-C Data Cable, Quick Start Guide, Warranty Card
[2] The Galaxy Tab A11+ does not support Extended Mode for connection with a dual-screen setup.
[3] *Image simulated. Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI featues provided by third parties. Galaxy AI basic features are those listed under “Advanced Intelligence” in the current Samsung T&C’s.
[5] Gemini is a trademark of Google LLC. Gemini Live feature requires internet connection and Google Account login. Compatible with certain features and certain accounts. Available on select devices and select countries, languages, and to users 18+.
[6] Circle to Search is a trademark of Google LLC. Requires internet connection. Mobile data fees may apply. Circle to Search feature must be enabled. May not work on all visual elements. Results may vary depending on visual matches. Accuracy of results is not guaranteed. Google SafeSearch filter applies.
[7] Requires optimal 5G connection. 5G services are only supported in 5G network enabled locations. Actual speed may vary depending on country, carrier and user environment.
[9] Storage options and availability may vary by country, region or carrier. Actual storage availability may vary depending on pre-installed software. Two memory and storage options are available: 6 GB memory and 128 GB storage, 8 GB memory and 256 GB storage.
[10] MicroSD card sold separately. All models support microSD cards with up to 2 TB storage. External memory can be used to store media (photos, video and music files), but not applications. Availability may vary by country and manufacturer.
[11] Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 6,840 mAh. Battery life is based on results from internal lab tests for typical usage pattern scenarios conducted by Samsung. Actual battery life may vary depending on network environment, usage patterns and other factors. Charging speed may vary depending on charging conditions and other factors. Using the original Samsung data cable is recommended.
[13] Available for B2B customers only. Will be available at major retail brands including Telstra, Optus, Vodafone, JB Hi-Fi, Harvey Norman, Good Guys, Officeworks, Costco, Bing Lee and more.
[14] MicroSD card sold separately. All models support microSD cards with up to 2 TB storage. External memory can be used to store media (photos, video and music files), but not applications. Availability may vary by country and manufacturer.
### Meeting Takeaways: The Art of Effortless Exploration with Galaxy AI
**Date:** November 21, 2025
**Topic:** How Galaxy AI Enhances Travel Experiences
#### 1. **Seamless Communication:**
– **Live Translate:**
– Provides real-time audio translation during calls.
– Supports 30 languages and dialects, enhancing communication while traveling.
– Available on various Galaxy devices; requires pre-installed apps and network connection.
– **Chat Assist:**
– Improves text communication by refining grammar and sentence structure.
– Adapts tone to match personal style, ensuring polite interactions.
#### 2. **Personalized Itinerary Planning:**
– **Google Gemini Live:**
– Aids in creating tailored travel itineraries based on individual preferences.
– Combines voice, touch, and visual inputs for efficient planning.
– Eliminates the hassle of toggling between apps and reduces search fatigue.
#### 3. **Exploration and Discovery:**
– **Circle to Search:**
– Instantly identifies landmarks or objects by circling them on the device screen.
– Provides contextual information about various attractions without needing text input.
– Acts as a mobile guide for local exploration.
#### 4. **Device Recommendations:**
– **Galaxy Z Fold7:**
– Offers a wide screen (21:9 aspect ratio) ideal for multitasking while traveling.
– **Galaxy Z Flip7:**
– Compact and user-friendly, perfect for quick translations and capturing moments.
#### 5. **General Note on Features:**
– Galaxy AI features are free of charge until the end of 2025, with potential future premium services.
– Availability and accuracy of features may vary by country, device, and application used.
**Conclusion:** Galaxy AI is designed to make travel experiences smoother and more enriching by providing powerful communication, planning, and exploration tools, enabling users to enjoy their journeys with ease and confidence.
Summary of The Art of Effortless Exploration: How Galaxy AI Unlocks Seamless Travel
When it comes to travel, discovering hidden local attractions and engaging meaningfully with people and places can transform experiences into core memories. In this final edition of a three-part series on how Galaxy AI[1], together with Google AI’s capabilities, transforms everyday life, learn the best ways to travel smart and smoothly, with the right AI tools on hand.
From planning your itinerary to chatting with locals and uncovering the history behind iconic landmarks, here’s how you can unlock better travels with Galaxy AI.
Seamless communication for every moment
Handle calls and messages with ease using Live Translate (left) and Chat Assist (right) to communicate clearly across languages.
Now imagine you’ve just landed in Korea and need to confirm your hotel stay. You’re about to make a phone call, but the language barrier makes this simple question feel daunting. Live Translate[2] is your secret weapon. Built into your Galaxy device[3], it allows real-time audio translation with the person you’re speaking to, accompanied by a transcript on-screen, for stress-free communication. Offering support for a total of 30 languages and dialects, Live Translate enables you to enjoy nothing but smooth conversations when you’re out exploring.
If you’re texting instead, Chat Assist[4] can help enhance sentence structure, refines expressions, corrects grammatical errors and even generates complete sentences to save time while adjusting the tone to match your personal style. This makes sure you can communicate effortlessly with someone in multiple languages, with your message coming across as polite.
Find the Best Itinerary for You
Curate your personalised photo itinerary of New York City with Gemini Live
Let’s say you are planning a trip to New York City with your friend, and the both of you have a different list of photo spots you’d like to visit. With only a few days to explore, make the most out of your time and simply tell GoogleGemini Live[5] what each of you want, and it will create a seamless itinerary that fits in the places on both your lists. Gemini also enables seamless interactions combining voice, touch and visual input, to offer intelligent, conversational guidance that supports your journey of exploration.
Here Gemini pulls together a visual itinerary of New York’s most iconic photo spots, including the scenic views from DUMBO, the cobblestone charm of SoHo, and the architectural wonder of the Jenga Building in Tribeca. No toggling between apps, no search fatigue, just instant, intelligent planning. And whether you’re using the new Galaxy Z Fold7 or the Galaxy S25 series, AI-powered camera software like the optimised ProVisual Engine enables sharper outputs,[6] making sure you and your friend are all set to capture some amazing shots for the memories.
Dive Deep into Local Essences
With Circle to Search, discover the story behind any image instantly.
After you get back to the hotel from your day of exploring Tribeca, you wonder what building is actually in that photo you snapped.
With Circle to Search with Google[7], all you need is to press your home button and circle the item on screen. Instantly, Circle to Search identifies it as the Jenga Tower, giving you all the details without needing to type a single word. Whether it’s a piece of street art in Melbourne or a historic temple in Bangkok, Circle to Search on your Galaxy device is your in-pocket local guide that reveals the story behind every landmark, mural and more – adding meaning to every experience.
Ready to take off and explore the world your way? Take the lightweight Galaxy Z Fold7 along and make use of its wider screen with a new 21:9 aspect ratio perfect for multi-tasking as you plan, translate, and discover all at once. Or keep things compact with the Galaxy Z Flip7 – your pocket-sized travel companion ready to support with quick translations and capturing moments, all conveniently from the FlexWindow.[8]
With Galaxy AI and the latest Foldables by your side, make each step of your journey smarter, smoother and more connected than ever.
[1] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties, at the end of 2025.
[2] Network connection and Samsung Account required. Currently limited to select languages only. See website for full list of available languages. Live Translate feature must be enabled and language package must be downloaded prior to use. Only available on the pre-installed Samsung Phone app and certain supported apps. Supported apps include Whatsapp, Google Meet, Facebook Messenger, Instagram and Signal. List of supported apps may vary from country. Translation might not be accurate.
[3] Live translation during calls is available on the Galaxy S25 Ultra, S25 Edge, S25+, S25, S25 FE, S24 Ultra, S24+, S24, S23 Ultra, S23+, S23, S22 Ultra, S22+, S22, Z Fold7, Z Fold6, Z Fold5, Z Fold4, Z Flip7, Z Flip7 FE, Z Flip6, Z Flip5, Z Flip4, Tab S11 Ultra, Tab S11, Tab S10+ 5G, Tab S9+ 5G, and Tab S8+ 5G. The feature is not supported on the Galaxy Tab S10 Lite, Galaxy Tab S10 series (Wi-Fi), Galaxy Tab S9 series (Wi-Fi), Galaxy Tab S10 FE series, Galaxy Tab S9 FE series, Galaxy Tab S8 series (Wi-Fi), A series phones or tablets, or on other models.
[4] Requires Wi-Fi connection or mobile data. Some features of Chat Assist may require a Samsung Account. Translation might not be accurate. The availability of translation service may vary by country, region, or language. Accuracy of results is not guaranteed. Supported apps include Samsung Messages, Android Messages, KakaoTalk, Whatsapp, Instagram, Google Chat, Signal, Line Messenger and Tango. List of supported apps may vary from country.
[5] Google Gemini requires a network connection and is provided by Google. Gemini is a trademark of Google LLC. Gemini Live feature requires internet connection and Google Account login. Compatible with certain features and certain accounts. Available on select devices and select countries, languages, and to users 18+.
[6] Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.
[7] Circle to Search is a trademark of Google LLC. Requires internet connection. Mobile data fees may apply. Circle to Search feature must be enabled. May not work on all visual elements. Results may vary depending on visual matches. Accuracy of results is not guaranteed. Google SafeSearch filter applies.
[8] Photo Ambient Wallpaper must be enabled for FlexWindow customisation. Certain applications may not support FlexWindow widgets.
### Meeting Takeaways: The Art of Effortless Productivity with Galaxy AI
**Overview:**
The discussion focused on how Galaxy AI acts as an intuitive productivity partner, enhancing efficiency and helping users prioritize important tasks in a fast-paced environment.
**Key Features:**
1. **Transcript Assist:**
– Transforms recordings into smart summaries, alleviating the need for manual note-taking during meetings or discussions.
– Provides suggested reminders and schedules based on recorded content, ensuring important details are not overlooked.
2. **Note Assist:**
– Distills notes into actionable insights and provides condensed summaries.
– Capable of translating notes into various languages and reformats them according to user preferences.
3. **Now Brief:**
– Offers personalized daily summaries that keep users organized and focused.
– Displays relevant insights such as weather updates and upcoming events to streamline decision-making.
4. **Gemini Live:**
– Assists with daily choices, such as outfit selection, by providing suggestions based on real-time analysis of items.
– Users can receive personalized advice while browsing online retailers.
5. **Device Compatibility:**
– Features enhance the user experience on Galaxy Z Fold7 with One UI 8 on Android 16 and Galaxy Z Flip7, enabling intuitive interaction.
**Additional Considerations:**
– Galaxy AI features are currently free, with future premium plans under consideration.
– Various features require a Samsung account, internet connection, and may vary based on device and region.
– Emphasis on AI’s role in enhancing productivity without adding stress, allowing users to work smarter rather than harder.
**Next Steps:**
– Encourage further exploration of Galaxy AI features and their integration into daily workflows for improved productivity.
Summary of The Art of Effortless Productivity: How Galaxy AI can be Your Smart, Productivity Partner
In today’s fast-paced world, balancing a packed work schedule or intense study sessions often means juggling countless tasks and navigating unexpected challenges. That said, we all know true productivity isn’t simply about putting in more hours—it’s about doing things smarter so you can focus on what matters most.
In this second of a three-part series on how Galaxy AI[1] transforms everyday life, find out how Galaxy AI steps in as your intuitive productivity ally, empowering you to tackle every task with ease and efficiency, so you can accomplish more with less stress.
Save Time with Seamless Workflows
Turn your recordings into smart summaries with Transcript Assist.[2]
Be it the workplace, classroom or even when planning an upcoming trip with friends, manually jotting down notes from the discussion or transcribing meetings can be incredibly tedious and exhausting, often eating into the few precious moments meant for productivity or creativity.
The good news is you can now bid farewell to painstakingly noting down each word of a conversation by using Transcript Assist[3], which efficiently transcribes recordings and organises them into notes, producing efficient summaries. Together with Galaxy AI, you can also get suggested reminders and schedules based on the contents of your recording[4], so you and the person you are talking to never miss a beat.
Teams can also enjoy seamless workflows by leveraging Note Assist[5]. The feature helpfully distils the essence of your notes into actionable insights, together with a condensed summary of all the key information. In addition, it can translate the notes into other languages, and reformat it to one’s desired style.
Always Stay on Task
Receive a personalised rundown of your day from Now Brief, keeping you on track all afternoon long.
We’ve all been there: After wrapping up a busy morning at work, you’re feeling slightly overwhelmed by the never-ending to-do list and the endless notifications and reminders only add to the anxiety.
Now imagine looking down at your smartphone and seeing a concise and contextual briefing instead, tailored to your location, schedule and needs. This is what Galaxy AI’s Now Brief[6]offers. With just a quick glance, you can get relevant insights such as the latest weather update and your upcoming calendar events – so you can cut through the noise, stay focused on what truly matters, and make smarter decisions.
Get Answers You Need, Instantly
From outfit choices to everyday decisions, Gemini Live makes daily tasks easier.
The question of “What will I wear tomorrow?” is one that we face daily – and sometimes, this can be distracting or even difficult when one’s mind is preoccupied with more urgent tasks at hand.
Gemini Live[7] can now make those everyday decisions like this easier. By simply pointing the camera towards their wardrobe and clothing, users can get suggestions on how to categorise items and optimise space. Alternatively, they can also share their screen while browsing online retailers to receive personalised style advice. With the ability to see what the user sees and respond in real time, your Galaxy smartphone feels like a trusted friend who’s always ready to help.
All set to kick off the art of getting things done the smart way? Harness the capabilities and convenience of AI, with the power of foldable displays on the Galaxy Z Fold7 which debuts the all-new One UI 8 on Android 16[8], delivering an intuitive and immersive way to interact with Galaxy AI on its expansive screen. Or discover the Galaxy Z Flip7’s intuitive, one-handed experience with features like Gemini Live and Now Brief, now available directly on the FlexWindow.[9]
With Galaxy AI by your side, daily tasks, communication, and more, become effortless as intuitive, smart companions empower you to work smarter, boosting true productivity while simplifying your day.
[1] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties, at the end of 2025.
[2] You must be logged in to your Samsung account to use the Summary feature. Due to the nature of AI, results and quality may vary each time.
[3] Transcription and Summary features for Transcript Assist require a network connection and Samsung Account login. Features for Transcript Assist only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app, Samsung Notes app or Samsung Interpreter app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Summarising feature for Transcript Assist can be activated when a certain number of characters is met. Service availability may vary by language. Accuracy of results is not guaranteed.
[4] Transcription and Summary features for Transcript Assist require a network connection and Samsung Account login. Features for Transcript Assist only available on the pre-installed Samsung Voice Recorder app or files recorded using the pre-installed Samsung Phone app, Samsung Notes app or Samsung Interpreter app. Voice recording feature in the pre-installed Samsung Phone app may not be supported in some countries. Audio files must be under 3 hours in duration to be processed. Summarising feature for Transcript Assist can be activated when a certain number of characters is met. Service availability may vary by language. Accuracy of results is not guaranteed.
[5] Samsung Account and Wi-Fi or mobile data required. Feature must be enabled with latest version of Samsung Notes. May not work on all content pasted or written content. The Auto format function has a limit on the number of characters.
[6] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date.
[7] Gemini is a trademark of Google LLC. Gemini Live feature requires internet connection and Google Account login. Compatible with certain features and certain accounts. Available on select devices and select countries, languages, and to users 18+. Features may differ depending on subscription and results may vary. Set up may be required for certain functions or apps. Accuracy of results is not guaranteed.
[8] Official rollout of One UI 8 will apply to the following Galaxy devices this year: Galaxy S25 series, Galaxy S24 series, Galaxy Z Fold6, Galaxy Z Flip6, Galaxy S24 FE, Galaxy S23 series, Galaxy Z Fold5, Galaxy Z Flip5, Galaxy S23 FE, Galaxy S22 series, Galaxy Z Fold4, Galaxy Z Flip4, Galaxy S21 FE, Galaxy Tab S10 series, Galaxy Tab S10 FE, Galaxy Tab S10 Lite, Galaxy Tab S9 series, Galaxy Tab S9 FE, Galaxy Tab S8 series, Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G, Galaxy A17 5G, Galaxy A17, Galaxy A07, Galaxy A06 5G, Galaxy A55 5G, Galaxy A35 5G, Galaxy A25 5G, Galaxy A16 5G, Galaxy A16, Galaxy A15 5G, Galaxy A06, Galaxy A54 5G, Galaxy A34 5G, Galaxy A73 5G, Galaxy A53 5G and Galaxy A33 5G.
[9] Certain applications may not support FlexWindow widgets.
### Meeting Takeaways: Samsung Electronics Australia Leadership Announcements
**Date:** November 13, 2025
**Key Leadership Appointments:**
1. **Shawn Kwon** – Appointed Vice President, Integrated B2B
– Overseeing holistic B2B strategy.
– 14 years of experience at Samsung with a focus on strategic sales and marketing.
– Previous roles include Senior Director in business innovation and corporate strategy.
2. **Shane Cook** – Head of B2B Display and Branded Memory
– Over 25 years of experience in B2B sales and management across ANZ and APAC.
– Focus on enhancing Samsung’s commercial display and memory offerings.
3. **Helen Chady** – Head of Product – Display and Branded Memory
– Responsible for Channel and Go-To-Market strategy.
– Extensive experience in category and e-commerce strategies, including previous roles at Samsung UK.
4. **Atesh Mani** – Head of Product – Air Solutions
– Extensive industry experience including roles at Mitsubishi Electric focusing on product management and market analysis.
**Additional Leadership Support:**
– **Mike Lilly** – Head of Air Conditioning
– **Mark Malcaus** – Head of Integrated Sales – B2B
**Strategic Focus:**
– Emphasis on a comprehensive B2B strategy through the “One Samsung” approach, integrating various product offerings including AV solutions and Home Appliances into business environments.
– Plans to enhance dedicated sales teams to support industry verticals and maximize the potential of Samsung’s integrated B2B offerings.
**Showroom Initiatives:**
– Expansion of B2B showrooms to showcase tailored solutions for key verticals (education, retail, display tech).
– Aim to demonstrate the integrated Samsung ecosystem and inspire customers and partners through enhanced experience.
**Quotes:**
– Shawn Kwon highlighted the significance of Integrated B2B as a growth channel and the importance of partnerships and innovation for Australian businesses.
Overall, these appointments and strategic initiatives aim to solidify Samsung Electronics Australia’s position in the B2B market, fostering growth and offering integrated technology solutions across various industries.
Summary of Samsung Electronics Australia Announces New Leadership Appointments to Drive Integrated B2B Growth
Samsung Electronics Australia has announced several new leadership appointments within its Integrated B2B division, reinforcing its commitment to sustainable growth and the delivery of end-to-end technology solutions across industries.
Shawn Kwon has been appointed Vice President, Integrated B2B, overseeing the organisation’s holistic B2B strategy. With over 14 years of leadership experience at Samsung Electronics, Shawn has led strategic sales and marketing initiatives across global markets – most recently overseeing Direct-to-Consumer and online business operations for Samsung Electronics South East Asia and Oceania. His previous roles as Senior Director across business innovation, supply chain and corporate strategy, combined with earlier consulting experience at SAP, PWC, IBM and i2 across the US and APAC, bring a wealth of strategic insight and operational expertise. Shawn’s appointment reinforces Samsung’s commitment to expanding its integrated B2B offering and delivering transformative technology solutions across Australian businesses.
Supporting Shawn’s leadership are three key appointments:
Shane Cook has been appointed Head of B2B Display and Branded Memory. With more than 25 years’ experience in B2B sales, strategy and management across ANZ and APAC markets, Shane will focus on strengthening Samsung’s commercial display and memory offerings, delivering tailored solutions for business customers.
Helen Chady has been appointed Head of Product – Display and Branded Memory. In her role, Helen will be responsible for leading the division’s Channel and Go-To-Market strategy. Helen brings extensive experience leading category, insights and e-commerce strategies with her experience spanning a range of industries, including previous roles with Samsung Electronics UK.
Atesh Mani has been appointed Head of Product – Air Solutions. Mani brings extensive industry experience, having previously held senior roles at Mitsubishi Electric, where he led product management, market analysis, and Go-To-Market strategies for a range of innovations.
These appointments are further supported by Mike Lilly, Head of Air Conditioning, and Mark Malcaus, Head of Integrated Sales – B2B, ensuring strong leadership across all areas of Samsung’s B2B operations.
Looking ahead to 2026, Samsung’s B2B strategy will centre on leveraging the power of its One Samsung offering – harnessing the full breadth of its product portfolio to deliver integrated technology solutions for businesses. The strategy expands beyond Samsung’s core Rugged Devices, Pro Display, Monitors and Air Conditioning offerings to incorporate AV solutions and Home Appliances, bringing the innovation Australians know in their homes into professional and commercial environments. With a renewed focus on key industry verticals, supported by dedicated sales teams, Samsung will ensure every business can unlock the full potential of its integrated B2B offering.
“I’m thrilled to join Samsung and lead the Integrated B2B team at such a pivotal time. Integrated B2B represents a new and exciting growth channel for Samsung, and an opportunity to deliver even greater benefits for our customers. With a refreshed structure and an experienced leadership team, we’re well positioned to expand across verticals, deepen partnerships, and deliver the best of Samsung innovation to Australian businesses,” said Shawn Kwon, Vice President, Integrated B2B, Samsung Electronics Australia.
To further support this ambition, Samsung has bolstered its showroom capabilities, expanding its B2B showrooms to showcase solutions tailored to key verticals such as education, retail, display technologies, rugged devices, and a wider Samsung ecosystem room featuring its range of products. This enhanced showroom experience will enable customers to see firsthand the power of Samsung’s integrated ecosystem, demonstrating how multiple product categories work together seamlessly to deliver innovative and scalable business solutions. The expanded showroom will be a strategic priority, providing a tangible environment to inspire and engage partners and customers alike.
### Meeting Takeaways: Rise of Astrology in Australian Shopping Habits Ahead of Black Friday
**General Insights:**
– A recent survey by Samsung Electronics Australia indicates that 31% of Australians have made shopping decisions influenced by astrology.
– Over 53% of respondents have engaged with astrology at some point during the year regarding shopping choices.
**Astrological Influence on Shopping:**
– Scorpios (28%) and Aquarians (28%) are the most likely to purchase based on astrological advice.
– Geminis tend to plan ahead (49%) due to indecisiveness, while Leos (19%) rely on astrology for sales timing.
– Product preferences:
– Aquarians favor new phones (50%).
– Leos are interested in upgrading TVs (38%).
– Cancers are looking to buy vacuums (23%).
**Black Friday Shopping Trends:**
– 93% of surveyed Australians plan to shop during Black Friday, with 47% expecting to spend up to five hours searching for deals.
– Technology is the primary focus with 58% prioritizing home tech purchases.
– Popular items include smartphones (42% of respondents).
**Regional Shopping Behavior:**
– Northern Territory shoppers (40%) are more impulsive.
– Queenslanders (46%) prefer planning their purchases.
– New South Wales shoppers (30%) tend to follow deals.
**Samsung Black Friday Promotions:**
– Samsung is offering exclusive deals from November 13 to November 19, and additional offers will be announced later.
– Significant discounts on various products, including:
– Galaxy Z Fold7: Save $400
– Galaxy A56 5G: Save $100
– Galaxy Tab S11 Ultra: Save $400
– Numerous other devices also have substantial savings.
**For More Information:**
– Explore Samsung’s Black Friday deals further at [Samsung’s Black Friday Sale](https://ift.tt/0fbLN8D).
**Survey Details:**
– The study was conducted between October 31 and November 3, 2025, with a sample size of 1,038 Australians aged 18–40.
### End of Takeaways
These insights reflect the integration of astrology into consumer behavior, particularly during a critical shopping season like Black Friday.
Summary of Rising Star Signs and Falling Prices: Astrology Is Shaping Aussie Shopping Habits Ahead of Black Friday
New research from Samsung Electronics Australia reveals that nearly one third (31%) of Australians surveyed admit they have made a shopping decision in the past based on astrological timing, while more than half (53%) have been guided by astrology at some point throughout the year[1].
With Black Friday looming, the ever-growing prospect of stocking up on gifts ahead of the holiday season can make for an overwhelming time of year. However, research has uncovered that sometimes an element of divine intervention could be a deciding factor in what ends up in our shopping carts.
Financial behaviour expert and astrology enthusiast, Emma Edwards said “This November, Black Friday falls in a Mercury retrograde, so your star sign could be influencing your shopping habits. As someone who’s used a horoscope as an excuse to treat myself, I get it. But don’t let the planets derail your budget – stick to your list, shop with a clear head, and set a ‘walk-away’ price before you buy.”
Aussies let astrology guide their carts
Each star sign carries its own approach to shopping, Scorpios (28%) and Aquarians (28%) are most likely to agree that astrology influences what they buy, making them the most astrology-driven shoppers[2].
Geminis are often on the more indecisive side, which makes them the most likely to be practical and plan ahead when shopping (49%). This is mirrored by Leos’ thought process, being the most likely to rely on sales to find them based on astrology and divine timing (19%).
When it comes to what is actually in their carts, Aquarians (50%) are eyeing new phones, Leos (38%) are ready to upgrade their TVs, and Cancers (23%) are keeping things spotless this Black Friday with a new vacuum[3].
Tech tops this year’s Black Friday must-have list
Black Friday marks a key moment in the shopping calendar, with 93% of Australians surveyed planning to browse or shop the sales this year, with nearly one in two (47%) prepared to spend up to five hours hunting for the perfect deal online or in store[4].
Technology will again take centre stage this year, with more than half of Australians (58%) saying Black Friday sales will inspire them to invest in home tech or devices that make life easier. New mobile phones are a top priority this year, with 42% of Australians picking a new smartphone over anything else, while 58% agree they will be in the market this November for home tech or devices that simplify their lives[5] .
Shopping styles also differ across the country. Shoppers in the Northern Territory (40%) are the most likely to buy on impulse, while Queenslanders (46%) take a practical approach by planning ahead. Meanwhile, NSW shoppers (30%) are most likely to go with the flow, letting deals guide their decisions[6].
Samsung kicks off its Black Friday with exclusive deals available on Samsung.com/au from today until 19 November, with additional Black Friday offers to be announced later in November.
Top Samsung deals to watch in the 2025 Black Friday sales:
Samsung Galaxy Z Fold7 – save $400
Samsung Galaxy A56 5G – save $100
Samsung Galaxy Tab S11 Ultra – save $400
Samsung Galaxy Tab S11 – save $300
Samsung Galaxy S10 Lite 5G – save $300
Samsung Bespoke AI Jet Lite Premium Stick Vacuum – save $400
Samsung 11KG Front Load Smart Washer – save $250
Samsung 55” The Frame 4K Vision AI Smart TV – save $300
Samsung 85” Neo QLED 4K Vision AI Smart TV – save $500
Samsung 32” Smart Monitor M7 M70F (White) 4K Samsung Vision AI – save $170
[1] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged 18–40. The fieldwork was conducted between 31st October to 3rd November 2025. Total sample; Unweighted; base n = 1038
[2] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged 18–40. The fieldwork was conducted between 31st October to 3rd November 2025. Total sample; Unweighted; base n = 1038
[3] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged 18–40. The fieldwork was conducted between 31st October to 3rd November 2025. Total sample; Unweighted; base n = 1038
[4] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged 18–40. The fieldwork was conducted between 31st October to 3rd November 2025. Total sample; Unweighted; base n = 1038
[5] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged 18–40. The fieldwork was conducted between 31st October to 3rd November 2025. Total sample; Unweighted; base n = 1038
[6] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged 18–40. The fieldwork was conducted between 31st October to 3rd November 2025. Total sample; Unweighted; base n = 1038
1. **Ongoing Passion for Art**: Despite cost-of-living pressures in Australia, new Samsung research indicates a strong national interest in art, with 34% of respondents dreaming of visiting The Louvre, and nearly 48% of those aged 25-35 aspiring to own famous artworks.
2. **Desire for Daily Art Exposure**: There is a significant desire for more art in homes, with 45% of respondents expressing interest. Additionally, 38% enjoy visiting art galleries for relaxation and inspiration.
3. **Samsung’s Commitment to Art Integration**: Simon Howe, Director of Audio Visual at Samsung, emphasized the company’s mission to integrate world-class art into homes through products like The Frame TV and the Samsung Art Store, aiming to enhance home décor and personal style.
4. **Increasing Accessibility and Innovation**: The Art Store currently features over 3,000 works from 800 artists and 70 galleries. Samsung continues to innovate with features like the Wireless One Connect Box and Glare-Free coating to facilitate art display without cables.
5. **Concerns About AI in Art**: Research revealed that 60% of Australians are concerned about AI-generated art potentially threatening human creativity, underscoring the value placed on authentic art.
6. **Compliments and Engagement with Art**: 46% of respondents enjoy receiving compliments on the art displayed in their homes, which reinforces Samsung’s focus on making art a central part of everyday life.
7. **Market Leadership**: Samsung has maintained its position as the Global No. 1 TV brand for 19 consecutive years and has been recognized as the Best TV Brand in Finder’s Most Satisfied Customer Awards for five straight years.
For further information on Samsung’s Art TVs and the Art Store, visit [samsung.com/au/tvs](https://ift.tt/OR9E8z5).
Summary of New Samsung research reveals Australians’ passion for art persists despite cost-of-living pressures
Zhu Jinshi’s “This Triptych is as Gorgeous as the Autumn in a Scented Room” (2023) shown on Neo QLED 8K by Samsung. Image simulated for illustrative purposes.
As Australians continue to feel cost of living pressures[1], new research from Samsung Australia indicates that the nation’s appetite for art remains strong suggesting that in challenging times people turn to art for inspiration. A third (34%) of Australian respondents – rising to almost half (48%) for those aged 25-35 years old – are currently dreaming of the day they get to travel to Paris to visit The Louvre, while nearly half (48%) of 25-35 years old respondents aspire to own a famous piece of art, even if they admit it’s unrealistic[2].
The new insights also highlight a growing desire to be exposed to fine art every day, despite the finer things in life feeling increasingly out of reach for many Australians. Nearly half (45%) of respondents say they’d like to have more art in their home[3], while over a third (38%) of respondents say they enjoy visiting art galleries on the weekend to relax and feel inspired.
According to Simon Howe, Director of Audio Visual at Samsung Australia, bringing world-class art into Australians’ homes has been a long-standing mission for the company. Since pioneering the concept of Art TVs via The Frame TV and Samsung Art Store[4] in 2017; Samsung has continually evolved its Art TV offering to help more Australians curate their own collections, enhance their home décor, and feel inspired, all through their Samsung TVs at home. In fact, in 2025, 90% of Samsung’s TV line-up features the Art Store[5], transforming more TVs into beautifully curated pieces of art when not being watched.
“The Frame TV and the Art Store were a revolutionary pairing that brought the calibre of MoMA, The Met, and Tate Modern into Australian living rooms,” said Mr. Howe. “The aim was to provide Australians with a virtual pass to access works from the world’s most talented artists spread across various countries, all from the comfort of home. Today, Australians purchase more Frame TVs per capita than any other country[6] reflecting a local appreciation for fine arts and culture steeped in human creativity.”
Mr. Howe added that for Samsung, the goal has always been to make world-class art more accessible, personal, and part of everyday life. “Australians are increasingly looking to the technology in their homes not just for function, but to elevate their living spaces and reflect personal style. We also know people want to feel relaxed and inspired at home — and art plays a huge role in creating that atmosphere.”
While generative AI art capabilities are increasingly available, Samsung insights reveal 60% of Australians worry that AI-generated art could pose a threat to human creativity and culture[7]. This further highlights the strong value Australians place on authentic, human-made works of art.
Today, Samsung’s Art Store features over 3,000 pieces of curated artworks from more than 800 artists and 70 world-class galleries and museums[8]. With the Art Store available on Samsung’s range of Neo QLED, 8K & 4K, and select QLED 4K TVs, artists like Australia’s Mulga and Sarrita King can be showcased alongside new curated collections from the 2025 Art Basel Paris Fair in TV sizes spanning 43” up to 115”. Continuing to enhance art experiences, Samsung has also released new innovations such as the Wireless One Connect Box[9] and Glare-Free[10] coating, both available on The Frame Pro and Neo QLED QN990F models, enabling Australians to display art via the Art Store cable-free like a true gallery piece.
“With almost half (46%) of our research respondents saying they like when they receive compliments on the art in their home[11], Samsung will continue to drive the Art TV category forward, bringing new ways for more Australians to feel inspired in their homes,” Mr Howe concludes.
[1] Australian Bureau of Statistics, “Selected Living Cost Indexes, Australia, June 2025,” released 6 August 2025, Price Indexes and Inflation, https://ift.tt/QBcUXab
[2]Samsung commissioned research by Pure Profile, conducted August 2025. N= 1,040
[3]Samsung commissioned research by Pure Profile, conducted August 2025. N= 1,040
[4] Samsung Art Store is a premium digital art platform exclusively available on select Samsung TVs. Fees apply to subscription service. Art pieces in the Art Store are subject to change without prior notice.
[5] Definition of Samsung’s 2025 TV line up includes models and SKUs spanning 2025 Neo QLED 8K and 4K, QLED 4K, The Frame TV, UHD, and Samsung OLED models. Excludes Samsung projector models.
[6] As at July 2025 based on Samsung Electronics Australia’s internal sales.
[7]Samsung commissioned research by Pure Profile, conducted August 2025. N= 1,040
[8] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.
[9] TV requires a separate power cable connection. Operating distance can vary depending on the surrounding environment. Wireless One Connect may not function if there is an obstruction, such as a wall, hindering its connection to the TV within your home. Wireless One Connect box may not function if placed inside a closed metal cabinet.
[10] The QN990F and LS03F have each been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.
[11]Samsung commissioned research by Pure Profile, conducted August 2025. N= 1,040
[12] Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.
### Meeting Takeaways: The Art of the “Do-Over” with Galaxy AI
**Overview:**
The meeting discussed Galaxy AI’s capabilities in enhancing photography through advanced features. This is the first of a three-part series exploring how Galaxy AI transforms everyday moments into lasting images.
**Key Features of Galaxy AI:**
1. **Creative Enhancement:**
– **Drawing Assist:** Allows users to add personal elements (e.g., crowns, balloons) to photos using various artistic styles (Watercolor, Pop Art, etc.).
2. **Object Management:**
– **Generative Edit:** Enables moving, erasing, or enlarging objects while seamlessly rebuilding the background, maintaining a natural look.
– **Suggest Erases:** Proactively identifies and suggests elements to remove, streamlining the editing process.
3. **Portrait Transformation:**
– **Portrait Studio:** Provides customizable styles for enhancing portrait shots (e.g., 3D cartoons, artistic paintings) with one tap.
4. **Device Features:**
– **Galaxy Z Fold7:** Supports Side-by-Side Editing for real-time comparison of original and edited images.
– **Galaxy Z Flip7:** Compact design for easy selfies, enhanced with Galaxy AI features.
**Additional Notes:**
– Galaxy AI features are currently free, with no immediate plans for premium services until the end of 2025.
– Users may need a Samsung Account for some features and should expect a watermark on AI-generated outputs.
This meeting reinforced the importance of leveraging Galaxy AI to create stunning visuals effortlessly, making photography a more engaging and enjoyable experience.
Summary of The Art of the “Do-Over”: Crafting the Best Images and Visuals with Galaxy AI
In the rhythm of daily life, moments come and go in the blink of an eye — often leaving one with the desire to capture the beauty, emotions and essence of these experiences in a snapshot to reminisce and look back on in the future.
In this first of a three-part series on how Galaxy AI[1] transforms everyday life, discover how Galaxy’s advanced camera experience integrates with intelligent processing for stunning outputs, transforming ordinary shots into lasting masterpieces.
Whether you’re exploring the outdoors, at a family gathering or simply taking quick snaps to share with friends online, Galaxy AI is your creative companion that helps you seize every opportunity to enhance your photos effortlessly and add that much-needed touch of magic.
Perfect Your Photos
Add in creative elements with Drawing assist
When you’re flipping through vacation photos with friends, there’s always that one great shot which captured the moment in all its glory, encapsulating the fun and excitement with your favorite group of people. And when you want to do something special and gift them a picture momento from one of your shared adventures, why not add a personal touch to make the photo extra fun – like sketching in a crown to celebrate them.
With Galaxy AI’s Drawing Assist[2]that brings ideas to life through sketches, text or image prompts, you can add in creative elements like crowns, balloons and more, with the option to choose from different styles like Watercolor, Illustrations, Sketch, Pop Art, and 3D Cartoon.
Remove the Clutter, Focus on What Matters
Move, erase or enlarge objects and let Generative Edit rebuild the background seamlessly
Ever captured a beautiful moment with a loved one then realised the shot was marred by a distracting element like passersby, or some unsightly mess that draws the eye away from what truly matters? Editing this to perfection might seem daunting especially if you have ever been frustrated by tools that erase unwanted objects but leave you with a blurry, unnatural mess.
Enter Photo Assist[3] which helps you move, erase or enlarge objects. You can also adjust angles and fill in backgrounds with AI-powered precision thanks to Generative Edit[4] which analyses the image and regenerates it accordingly. This means that when you remove an element, Generative Edit can rebuild the background seamlessly, ensuring the edited image looks so natural you can hardly tell it has been modified.
The all-new Suggest Erases feature also makes editing smarter and simpler by proactively suggesting elements to be removed with the tap of a button – for example, identifying passers-by, so you never miss the chance to refine your favorite shots.
Harness Limitless Creativity
Transform your portraits using AI generated styles with Portrait Studio
Looking for a way to jazz up your profile image on social media? Whether it’s a boring headshot or images of your pets, easily edit and enhance the shot with Portrait Studio[5]. With this feature, you can choose from styles like artistic painting, 3D cartoons, fisheye or professional-quality portrait to create a frame-worthy masterpiece with one quick tap.
Ready to take on the art of the do-over? Check out the recently launched Galaxy Z Fold7 which allows you to leverage its large, unfolded screen to curate your next masterpiece with Side-by-Side Editing and Show Original that presents real-time comparison of original and edited versions, or the Galaxy Z Flip7, a pocket-sized selfie studio[6] that enables you to capture crisp and detailed selfies right from the FlexWindow which can then be further enhanced with Galaxy AI.
Your journey to transform photos and videos into next level content starts with Galaxy AI, where studio-quality enhancements can all be done in the palm of your hand, no extra tools required.
[1] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties, at the end of 2025.
[2] Drawing assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
[3] Samsung Account may be required to use certain AI Photo Assist features. Edit Suggestion is compatible with JPG, PNG. GIF and MP4 formats. Edit results may vary depending on the photography or filming condition. Images generated by the Live Effect feature will be saved in MP4 format. Editing with Generative Edit results in a resized photo up to 12MP. Editing with Portrait Studio results in a resized photo up to 9MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy of results is not guaranteed.
[4] Generative Edit feature for Photo Assist requires a network connection and Samsung Account login. Editing with Generative Edit may result in a resized photo. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
[5] Requires Samsung Account, Wi-Fi connection or mobile data. Portrait Stuido may generate unexpected results. Feature activated when it recognises a face in the image. May not work if the person’s entire face cannot be seen clearly. Editing with Portrait Studio results in a resized photo up to 9MP. A visible watermark is overlaid on the image output upon saving in order to indicate that it is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
[6]Results may vary depending on light condition and/or shooting conditions including multiple subjects, being out of focus or moving subjects.
screens launched in Australia in 2025. The Bespoke AI Oven is not included.
