Key Takeaways

Here are the key takeaways from the notes:

– Partnership announcement: Samsung Electronics partnered with Warner Bros. Pictures and DC Studios to coincide with the theatrical release of the film “Supergirl” (June 24, 2026). The collaboration centers on promotional integration through Samsung Art Store.

– Focus of collaboration:
– Promote the “Supergirl” film through Samsung’s display and art platforms.
– Use Samsung Art Store to showcase DC-inspired digital art tied to the film.

– Art Store program:
– Limited-time collection: “Supergirl” collection available June 24, 2026, to March 8, 2027.
– Contents: 15 exclusive digital artworks from DC Comics, extending across Samsung’s 2026 Art TV lineup.

– Target experience:
– Bring DC Universe visuals into home viewing via Samsung display technology, emphasizing the “intergalactic visual world” of Supergirl.
– Example visual: Artwork display on Samsung The Frame Pro (illustrative image included in materials).

– Stakeholder quotes and positioning:
– Hun Lee (Samsung) emphasizes aligning film engagement with Samsung’s display experiences.
– Julie Moore (Warner Bros. Pictures) highlights the unique visual world of the film and the role of Samsung Art Store in delivering that experience.

– Market context:
– Samsung is positioning itself as a leader in the global TV market with ongoing cross-industry collaboration (film, retail, home entertainment).
– The collaboration follows a prior partnership on “Superman,” suggesting an ongoing strategy of DC/Warner Bros. IP integrations.

– Practical details and requirements:
– Samsung Art Store subscription and internet connection required for access to the collection.
– Art TV compatibility: Limited to 2026 models with Samsung Art Store above M80H; excludes OLED S90H and OLED S85H.

– Additional notes:
– The partnership aligns with Samsung’s long-standing claim of being the global No.1 TV brand for 20 years (per Omdia, Feb 2026 data).

– Next steps (implicit, for internal follow-up):
– Confirm promotional timelines and cross-promotion assets with Warner Bros. and DC Studios.
– Ensure availability and visibility of the 15 artwork collection across eligible Samsung Art TVs.
– Plan customer communications detailing subscription and connectivity requirements.
– Monitor performance metrics for the campaign (engagement with Art Store collection, film-related traffic, and sales of eligible display models).

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Summary of Samsung Partners With Warner Bros. Pictures and DC Studios To Bring ‘Supergirl’ Experiences to Fans

 

Samsung Electronics Co., Ltd. today announced a global partnership with Warner Bros. Pictures and DC Studios to mark the theatrical release of this summer’s epic new superhero adventure “Supergirl” on June 24. Through the partnership, Samsung is bringing fans closer to the film through Samsung Art Store in support of its global release[1].

 

“Samsung’s display business has long been shaped by the way people engage with film, sports, games and art,” said Hun Lee, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “Through this partnership with Warner Bros. Pictures and DC Studios, we are bringing together the exciting, intergalactic visual world of ‘Supergirl’ with Samsung’s bold display experiences at home.”

 

 

Samsung Art Store, the leading digital art platform on Samsung Art TVs, is giving Australians a new way to experience DC-inspired art at home with a limited-time “Supergirl” collection, available from June 24, 2026 through to March 8, 2027. Featuring 15 exclusive digital artworks from DC Comics, the collection brings the character’s comic legacy to life across Samsung’s expanded 2026 Art TV lineup.[2]

 

“The compelling visual world that Craig Gillespie and his teams bring to life in ‘Supergirl’ is unlike anything we’ve seen in the DC Universe, and Samsung, through their innovative Art Store, brings consumers together with their singular technology to deliver that experience on their screens,” said Julie Moore, Head of Global Brand Partnerships at Warner Bros. Pictures. “Having partnered with them on ‘Superman,’ we were eager to work with them again to see how brilliant their ‘Supergirl’ experience would be, and they delivered.”

 

As the global TV market leader for 20 consecutive years,[3] Samsung continues to work across film, retail and home entertainment to connect audiences with the stories they follow on screen.

 

For more information, visit http://www.samsung.com/au

 

 

 

[1] Samsung Art Store subscription is required. Internet connection required.

[2] Samsung Art TVs include all 2026 models with Samsung Art Store above the M80H, excluding OLED S90H and OLED S85H.

[3] Global No.1 TV brand for 20 years. Source – Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

 

from Samsung Newsroom Australia https://ift.tt/BeIGQpN
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