### Meeting Takeaways: Samsung Bespoke AI 2026 Vision at CES
1. **Event Overview**:
– Samsung showcased its vision for the Digital Appliances (DA) Business at CES 2026, emphasizing the integration of AI into home appliances to create “Home Companions.”
2. **Key Presenters**:
– Cheolgi Kim (Head of DA Business): Outlined the vision and relevance of Bespoke AI appliances.
– JS Moon (Head of R&D, DA Business): Discussed regional strategies and product adaptations.
3. **Bespoke AI Appliances**:
– Devices integrate with SmartThings and are powered by Bixby technology, enabling them to see, hear, and understand user needs.
– Aim to intelligently adapt to users’ daily activities and build a comprehensive AI ecosystem, including integration with TVs and mobile devices.
4. **Samsung’s Vision**:
– Cheolgi Kim stated the goal is to enhance living standards through the Bespoke AI ecosystem, providing differentiated consumer experiences.
5. **Regional Strategies**:
– Tailoring product portfolios to suit specific market needs:
– **North America**: Focus on innovative products like the Bespoke AI Laundry Combo and unified kitchen designs.
– **Latin America**: Growth driven by laundry and air conditioning products.
– **Asia**: Rising interest in smart home ecosystems and localized AI features such as language support and AI Energy Mode.
6. **Commitment to Regional Customization**:
– Samsung strives to align AI experiences with local lifestyles and plans to extend AI features across various price points beyond premium offerings.
7. **Future Directions**:
– Exploring new applications for AI beyond traditional appliances, including HVAC systems and modular homes.
– Focus on open collaboration, regional customization, and sustained software support to enhance practical AI experiences in daily life.
### Conclusion:
Samsung’s presentation at CES 2026 highlights their strategic focus on integrating AI into everyday life through tailored appliance solutions that meet regional needs, aiming to create valuable, interconnected experiences for users.
Summary of Home Companion: Comprehension of Samsung Bespoke AI 2026
Samsung Electronics Co., Ltd. today outlined its vision for its Digital Appliances (DA) Business during a Deep Dive session at CES 2026 in Las Vegas, Nevada. The outline for the company’s vision comes at a time in which the global home appliance market navigates the growing importance of AI in connected living.
Led by Cheolgi Kim, Head of the DA Business, the session laid out how Samsung’s Bespoke AI appliances are seamlessly connected through SmartThings to become “Home Companions.”
These devices are equipped with Bixby voice recognition technology, screens, and cameras that allow them to see, hear and understand to proactively respond to users. This makes them capable of intelligently adapting to users’ daily lives. At the same time, intelligent adaptation extends beyond home appliances to TVs and mobile devices to build a broader AI ecosystem in which devices can fulfil the role of a true Home Companion.
“Samsung’s ultimate goal is to enable better living through Bespoke AI,” said Cheolgi Kim. “Through our extensive ecosystem that connects devices across DX products – including mobile phones and TV – and our appliances’ unique form factors, we are providing differentiated experiences to our consumers and creating more value through those experiences.”
Regional Strategies Powering Global Growth
Also during the session, JS Moon, Head of R&D at the DA Business, highlighted how Samsung is tailoring its 2026 appliance portfolio to meet regional market needs. In North America, innovative form factors like the Bespoke AI Laundry Combo continued to drive strong growth. In addition to the AI lineup, new kitchen packages featuring unified stainless-steel designs are expected to satisfy local preferences in 2026.
Latin America continues to see strong momentum led by laundry and air conditioning solutions, while rising interest in smart home ecosystems and localised AI features like regional language support and expanded AI Energy Mode represent a major growth opportunity in Asia.
“At Samsung, we aim to deliver meaningful AI experiences that are deeply aligned with local lifestyles and needs,” said EVP Moon. “As such, we will keep enhancing these regional features and expand core AI features such as AI Energy Mode to a wider range of price points and product types beyond premium lineups.”
Expanding the Role of AI in Everyday Life
Looking ahead, Samsung reaffirmed its commitment to expanding beyond traditional appliances into areas such as HVAC, modular homes, and connectivity in new aspects of daily life. By combining open collaboration, regional customisation and long-term software support, Samsung aims to deliver AI experiences that feel practical, trusted and deeply aligned with everyday lives.
**Meeting Takeaways: Samsung Tech Forum at CES 2026**
**1. Importance of Open Ecosystems**
– The panel emphasized that the future of home AI relies on open collaboration rather than closed ecosystems.
– Such openness enables interoperability among devices and services from various brands, enhancing user experiences.
**2. Trust and Interoperability**
– Yoonho Choi from Samsung highlighted the need for AI in homes to earn user trust through respected and valuable interactions.
– Interoperability is essential for unifying devices, ensuring they function as a cohesive system rather than isolated features.
**3. Samsung’s Connected Ecosystem**
– Samsung showcased its extensive SmartThings community, emphasizing its leadership and insights in connected living over the past decade.
– The goal is to create AI experiences that seamlessly coordinate across various appliances, enhancing user convenience.
**4. Measurable Consumer Benefits**
– Panelists discussed how open ecosystems can lead to tangible benefits, using Samsung’s partnership with Hartford Steam Boiler (HSB) as an example.
– This collaboration demonstrates how smart home data can translate into savings and value for consumers.
**5. Human-Centric AI Design**
– Successful home AI must blend into daily routines like cooking and family care, requiring thoughtful design and understanding of user behavior.
– The discussion stressed that future AI should feel like a reliable companion rather than just a tool.
**Conclusion**
– The consensus among panelists was that interoperability, responsible data use, and cross-industry collaboration are critical for the advancement of home AI that genuinely improves everyday life.
– Samsung is committed to developing open ecosystems for a more meaningful connected living experience.
**Next Steps**
– For updates on Samsung’s product line in 2026, Australians can register their interest on the Samsung website.
Summary of Samsung Highlights How Open Ecosystems Unlock the Real Promise of Home AI at CES 2026
Samsung Electronics Co., Ltd. today convened leaders across industries in to discuss the importance of smart home interoperability in the first of its Tech Forum panels at CES 2026 at The Wynn in Las Vegas, Nevada. In the session, titled “When Everything Clicks: How Open Ecosystems Deliver Impactful AI,” experts discussed how cross-industry partnerships are transforming connected homes into intelligent environments that feel seamless.
Openness as the Foundation of Home AI
The panelists agreed that the next era of home intelligence must be built on open collaboration, not closed ecosystems. As homes increasingly rely on devices and services from many brands and industries, openness enables AI systems to work together in ways that create real-world impact. Samsung shared its belief that open connectivity allows appliances to deliver experiences that would be impossible in siloed environments.
“Home is the most personal place in our lives, so home AI must earn trust — quietly, respectfully, and with value users can feel,” said Yoonho Choi, President & Chair of the Board of the Home Connectivity Alliance and Head of Strategic Alliances at Samsung Electronics. “That requires interoperability across brands, so the home works as one system instead of disconnected features. Through cooperation with HCA and across industries, we’re turning openness into outcomes: safer homes, simpler routines and measurable savings — built on consent and transparency.”
Powering A Connected Home Ecosystem
Samsung highlighted the scale and depth of its connected ecosystem, noting that millions of users are already part of the SmartThings community. With over a decade of leadership in connected living, Samsung brings deep insight into how AI companionship in the home is evolving, from today’s smart devices to tomorrow’s system-wide intelligence.
This foundation allows Samsung to design AI experiences that coordinate across appliances and services, delivering value that feels seamless.
“It’s crucial to deliver tangible user benefits that make people’s lives better,” said Michael Wolf, founder and editor-in-chief of The Spoon. “Along these lines, there’s no area that will bring more benefit than a broadly connected kitchen — one that allows users to understand what’s in their refrigerator, allowing for a more holistic understanding of everyday life.”
Turning Collaboration Into Measurable Consumer Benefits
The panel also examined how open ecosystems enable measurable benefits for consumers through cross-industry partnerships. Samsung highlighted its collaboration with Hartford Steam Boiler (HSB) as a first-of-its-kind example of how smart home data — used responsibly and transparently — can deliver meaningful outcomes.
“We’re at a point where the connected home can bring seamless integration into user lifestyles, which begins to develop trust in smart home equipment that results in direct benefits to consumers,” said Jed Usich, Senior Vice President of Strategic Growth Solutions at HSB. “Through our partnership with Samsung, we’ve created a bridge to the insurance industry that takes simple datapoints and turns them into tangible savings for consumers.”
Designing AI That Feels Human
Throughout the discussion, the panelists emphasised that for home AI to succeed, it must fit naturally into routines including cooking, relaxing, entertaining and caring for families. Design, storytelling and behavioral understanding all play a role in making connected devices feel like calm, reliable companions.
Together, the panelists agreed that the future of home AI depends on interoperability, responsible data use and collaboration across industries, ensuring intelligent homes deliver real value.
Samsung remains focused on building open ecosystems that make connected living simpler and more meaningful, proving that when everything clicks, home AI can help improve everyday life.
To stay up to date with the latest product news and special offers on Samsung’s 2026 product line-up, Australians can register their interest via https://www.samsung.com/au/handraiserces/
### Meeting Takeaways: Looking Forward to Another Year of Purpose and Partnership (January 2026)
**Overview:**
– The transition from 2025 to 2026 is marked by pride in the achievements of the SEAO teams at Samsung.
– The SEAO region is recognized as a strategic hub for innovation, cultural diversity, and digital adoption.
**Strategic Pillars for 2026:**
1. **Delivering Breakthrough Innovations:**
– Emphasis on becoming an AI-driven company by integrating AI into operations and product innovations.
– Key announcements from CES 2026 include:
– Enhanced AI capabilities in home appliances and displays.
– Partnerships with leading AI firms to advance AI capabilities.
– A unified AI experience across Samsung’s devices and services.
2. **Empowering the Next Generation:**
– Initiatives aimed at fostering youth as creators and innovators:
– Significant growth in the “Solve for Tomorrow” program (40% increase in participation).
– Samsung Innovation Campus (SIC) focuses on bridging the skills gap with ICT and AI education.
– The strategic objective is to cultivate talent for the AI-driven digital economy through CSR efforts.
3. **Driving Ecosystem Transformation:**
– Commitment to security and privacy as foundational elements in AI development.
– Launch of Samsung Business Experience Studios across SEAO, aimed at helping organizations leverage innovative solutions.
**Call to Action:**
– Continued collaboration with partners, consumers, and regional leaders to build on achievements and pursue Samsung’s ambition as a leader in AI.
– Emphasis on using technology to connect people, communities, and opportunities throughout SEAO.
**Conclusion:**
– The focus for 2026 is on innovation, youth empowerment, and ecosystem transformation, with ongoing efforts to ensure AI serves a broad, inclusive audience.
—
This summary highlights the key strategic directions and initiatives discussed in the meeting, positioning Samsung for future growth in the SEAO region.
Summary of Looking Forward to Another Year of Purpose and Partnership
We have said farewell to 2025 and as we look ahead and welcome a new year, I am immensely proud of what our teams across Southeast Asia and Oceania (SEAO) have achieved together so far. To Samsung, the SEAO region is more than a collection of markets; it is a strategic hub of innovation, defined by dynamic growth, cultural diversity, and rapid digital adoption. While commercial targets continued to be important last year, we were also focused on anchoring Samsung as a genuine, long-term partner in SEAO’s development.
To strengthen the fundamentals that we established in 2025, I would like to share three core strategic pillars that will continue to anchor our growth path in 2026: delivering breakthrough innovations, empowering the next generation, and driving transformation for our customers; all underpinned by our commitment to become a truly AI-driven company.
Delivering Breakthrough Innovation Through an AI-Driven Future
At Samsung, we believe AI has fundamentally changed how we operate, innovate, and serve our customers. We have embraced a bold vision to be an AI-driven company and are already weaving AI meaningfully into our operations and innovations.
We first introduced Galaxy AI[1] to the world back in 2024 and we reinforced our AI leadership in 2025 as we delivered an even broader vision of living with AI. In addition to democratisation, we are driving a new era of multi-modal intelligence. This means ensuring that our hardware and software evolve together, creating devices that do not just process commands, but function as intuitive companions.
At CES 2026, we announced our efforts to unify intelligence across devices to deliver meaningful experiences as your trusted companion to AI living, creating a positive impact on how you work, live and play. I am excited for you to see how our commitment to AI innovations will shape our devices, solutions and services in 2026.
Some of our key announcements at CES 2026 include:
A more intuitive and personal AI integrated into our home appliances and displays that adapts to your routines, and helps support your daily life
Partnerships with leading AI players and industry partners to introduce next level AI capabilities
A more refined AI experience featuring a single design language and intuitive layer of contextual intelligence whether on One UI, Bixby or other services.
Empowering the Next Generation
What also continues to excite me is that the next generation in SEAO will not just be users of technology; they will be creators, innovators, and entrepreneurs who shape how these applications of AI serve their communities.
I believe that technology should serve as a bridge that enables everyone, regardless of background, to connect, create, and thrive. To fully unlock this potential, we have directed our corporate social responsibility (CSR) efforts towards cultivating and investing in our youth, nurturing the next generation of talent.
Our flagship Solve for Tomorrow (SFT) program empowers young people to drive meaningful change through technology and innovation. In 2025, participation grew by 40% from 2024, with a total of more than 16,900 youth across the region developing solutions to address challenges in their communities. This growth highlights young people’s readiness to apply technology in practical and meaningful ways when given the tools and opportunities.
Last year, the Samsung Innovation Campus (SIC) actively bridged the regional skills gap by providing advanced information and communications technology (ICT), coding, and AI education across multiple SEAO markets. This approach mirrors our internal capability-building methodology: just as we train our employees through a structured GenAI curriculum, SIC provides youth with a similar roadmap for progression, enabling them to build foundational AI capabilities and progress to working with more complex applications.
These initiatives are more than CSR programs, but strategic investments we are making to contribute and build up the talent pipeline for our region’s AI-driven digital economy.
2026 is set to be a year where we build on this strong momentum with our CSR programs, as we aim to do even more with governments, corporations, schools, NGOs and community partners.
Driving Ecosystem Transformation
Finally, the foundation of a hyper-connected world fueled by AI agents must be trust. At Samsung, security and privacy are at the heart of our strategy. This principle is increasingly critical as we enter an era of Agentic AI, where intelligent systems do not just respond to commands but anticipate needs on users’ behalf. The power of our “One Samsung” ecosystem ensures that intelligence extends seamlessly from mobile to the entire connected home via SmartThings[2], protected by Samsung Knox.
We also uphold this standard of trust at the enterprise level. Last year, Samsung Business Experience Studios (BES) were launched in markets including Indonesia, Thailand, and Singapore. These spaces are designed to help organisations envision how they can adopt innovative Samsung solutions to meet their specific industry challenges. With additional studios set to roll out across Southeast Asia and Oceania, we look forward to more opportunities for collaboration as we partner with enterprises to implement smart and secure solutions for their businesses.
Shaping Our Future Together
My first year leading SEAO has been characterised by our efforts to innovate, empower youth, and transform ecosystems across industries, all anchored in our evolution as an AI leader.
While we are encouraged by what we have achieved so far, our work here is far from over. I invite all our partners, consumers, and regional leaders to continue this journey with us in 2026 and beyond. As we pursue our ambition to establish Samsung as the undisputed leader in AI, we will strive to ensure that AI serves everyone throughout everyday life.
Together, let us shape a future where technology does not just connect devices, but connects people, communities, and possibilities across our vibrant region.
[1] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties.
[2] Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit https://ift.tt/irYKw9B for a list of current compatible devices.
### Meeting Takeaways from Samsung’s First Look 2026 Press Conference
**Date:** January 5, 2026
**Location:** Wynn Las Vegas, USA
**Key Highlights:**
1. **Theme:** The event was centered around “Your Companion to AI Living,” emphasizing the integration of AI into daily life.
2. **Vision:** Samsung aims to enhance joy, convenience, and care in everyday experiences through new products and technologies.
3. **AI Commitment:** The company is focused on democratizing AI by ensuring its integration across all products and services in their lineup.
4. **Media Engagement:** The press conference attracted significant attention from major international media.
5. **Product Updates:** Attendees were introduced to Samsung’s upcoming 2026 product lineup designed with AI features.
6. **Consumer Connection:** Australians interested in the latest updates and offers on Samsung’s 2026 products are encouraged to register via their dedicated link.
**Action Items:**
– Monitor the developments in Samsung’s AI product lineup for future implications.
– Encourage team members to register for updates if relevant to marketing or sales strategies in Australia.
For more information, visit the Samsung Newsroom or the provided registration link.
Summary of [Video] Samsung Outlines AI Vision at The First Look 2026 Press Conference
On January 5, two days ahead of the opening of CES 2026, Samsung Electronics held The First Look 2026 press conference at Wynn Las Vegas. Hosted in Samsung’s dedicated exhibition space, the event drew attention from major international media outlets.
Under the theme “Your Companion to AI Living,” Samsung outlined its vision for bringing joy, convenience and care to people’s daily lives — unveiling new products and technologies designed to support that goal. The company also emphasised its commitment to democratising AI by integrating the technology across its product lineup and services.
Watch how Samsung is embedding AI into everyday life.
To stay up to date with the latest product news and special offers on Samsung’s 2026 product line-up, Australians can register their interest via https://www.samsung.com/au/handraiserces/
### Meeting Takeaways: Samsung Unveils 130-Inch Micro RGB TV
1. **Product Launch**: Samsung announced the world’s first 130-inch Micro RGB TV (R95H model) at CES 2026, emphasizing its status as the largest Micro RGB display to date.
2. **Design Philosophy**: The new model is built upon Samsung’s original design philosophy, integrating advanced technology with aesthetics to create a premium display that resembles an artistic centerpiece rather than a traditional television.
3. **Key Features**:
– **Screen and Aesthetic**: Features a modern Timeless Frame that enhances the overall design and appearance of the TV, giving it a gallery-like feel.
– **Audio Integration**: Sound is balanced and integrated within the frame for a cohesive viewing experience.
4. **Viewing Experience Enhancements**:
– **Micro RGB Technologies**: Utilizes advanced technologies, including Micro RGB AI Engine Pro and Micro RGB Colour Booster Pro, to deliver exceptional color accuracy and detail.
– **Color Gamut**: Achieves 100% of the BT.2020 wide color gamut, certified for precise color reproduction.
– **Glare Reduction**: Incorporates proprietary Glare Free technology to minimize reflections, improving viewing clarity in various lighting conditions.
– **HDR Support**: Supports HDR10+ ADVANCED for superior picture and sound quality.
5. **AI Features**: Offers capabilities such as AI Football Mode Pro, AI Sound Controller Pro, and more, thanks to the enhanced Vision AI Companion.
6. **Showcase Location**: The TV will be displayed at Samsung’s Exhibition Zone during CES 2026 in Las Vegas, Nevada.
7. **Registration for Updates**: Interested individuals in Australia can register for updates regarding Samsung’s 2026 product lineup via their official website.
This meeting highlighted Samsung’s commitment to innovation in the display market, showcasing both technological advancements and aesthetic considerations in the new Micro RGB TV model.
Summary of Samsung Unveils World’s First 130-Inch Micro RGB TV Featuring Next-Generation Colour and Timeless New Design
Samsung Electronics Co., Ltd. today unveiled the world’s first 130-inch Micro RGB TV (R95H model)[1] at CES 2026, marking the debut of Samsung’s largest Micro RGB display and a timeless new design for ultra-premium displays.
“Micro RGB represents the peak of our picture quality innovation, and the new 130-inch model takes that vision even further,” said Hun Lee, Executive Vice President of the Visual Display (VD) Business at Samsung Electronics. “We’re reviving the spirit of our original design philosophy introduced more than a decade ago to deliver an unmistakably premium display, engineered with technology for a new generation.”
Timeless Design That Redefines What a TV Can Be
The Micro RGB TV’s commanding scale, next-generation colour technology and striking design approach reflect Samsung’s longstanding leadership in engineering excellence united with premium aesthetics. With a monumental frame and improved audio performance, the 130-inch display is intentionally designed to appear less like a television and more like a vast, immersive window that visually expands the room.
The TV offers a modern, gallery-inspired aesthetic through the Timeless Frame, a modern evolution of Samsung’s 2013 Timeless Gallery design, now with a refined frame that embodies the philosophy of “technology as art.” Inspired by the frame of a grand architectural window, the ultra-large screen appears to float within its borders, transforming the TV into an artistic centerpiece that shapes the room. Sound integrated into the display’s frame is carefully balanced to the screen’s size, so picture and audio feel naturally connected in a space.
Ultimate Viewing Experience to Match Its Scale
The 130-inch Micro RGB model features Samsung’s most advanced Micro RGB innovations to date. Powered by Micro RGB AI Engine Pro, Micro RGB Colour Booster Pro[2] and Micro RGB HDR Pro, it leverages AI to enhance dull tones and refine contrast, delivering vivid colour and subtle detail across bright and dark scenes alike for realism and picture fidelity.
The display elevates picture performance with Micro RGB Precision Colour 100[3], delivering 100% of the BT.2020 wide color gamut. Certified by the Verband der Elektrotechnik (VDE) for precise Micro RGB colour reproduction, it produces finely controlled hues that appear true to life on screen. The 130-inch model also includes Samsung’s proprietary Glare Free[4] technology, which helps to minimise reflections, further preserving clear colour and contrast across a variety of lighting conditions for the best viewing experience.
The product supports HDR10+ ADVANCED[5] and Eclipsa Audio to provide an enhanced picture and sound quality, as well as Samsung’s enhanced Vision AI Companion,[6] enabling access to AI features and apps such as AI Football Mode Pro, AI Sound Controller Pro, Generative Wallpaper and Microsoft Copilot. The first-of-its-kind display will be showcased at Samsung’s Exhibition Zone during CES 2026 in Las Vegas, Nevada.
To stay up to date with the latest product news and special offers on Samsung’s 2026 product line-up, Australians can register their interest via https://www.samsung.com/au/handraiserces/
[2] *Based on internal research as at 17 November 2025. VDE Testing and Certification Institute has tested and positively evaluated that the RGB Micro LED size is ≤ 100 µm. Test Report 331701-TL6-, valid until 8 July 2026.
[3] *VDE Testing and Certification Institute has tested and positively evaluated that Series MR95 has a picture quality for Micro RGB Colour gamut ratio of BT.2020 (CIE u`,v` ≥ 100%). RGB Micro LED size is ≤ 100 µm. Test Report 331701-TL6-, valid until 8 July 2026.
*Based on the wider colour gamut of BT.2020 when compared to DCI-P3.
[4] * The MR95F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.
[5] Samsung’s 2026 TVs are the first in the industry to implement HDR10+ ADVANCED, next-gen HDR10+ technology.
[6] Feature available in certain regions and models. Availability and supported features may vary by region and watching conditions. Voice commands recognize English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognized. This feature provides AI-created content, with accuracy not guaranteed, so results should be confirmed. Requires a specific Bluetooth remote (TM2660H/TM2661H) (sold separately on some models). In-box remote for some models (M70H/U800H) does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible with the AI button or the Home button (via long press) on remote controls without an AI button.
### Key Takeaways from Samsung’s Presentation at CES 2026
**Event Overview**
– Samsung presented its “Companion to AI Living” vision at CES 2026, emphasizing AI integration across its product ecosystem to enhance user experiences in daily life.
**Key Speakers**
– **TM Roh** (CEO, Device eXperience Division) introduced Samsung’s AI philosophy, highlighting the importance of a connected ecosystem.
– **SW Yong** and **Sukhmani Mohta** discussed innovations in visual display technology, particularly AI enhancements for viewing experiences.
– **Cheolgi Kim** and **Elizabeth Anderson** talked about smart home appliances aimed at providing a stress-free user experience.
– **Praveen Raja** focused on the transition from reactive to proactive care in health technology.
**Entertainment Innovations**
– Introduction of the **130-inch Micro RGB TV**, featuring advanced color technology and the **Vision AI Companion (VAC)**, personalizing the viewing experience.
– **AI features** include AI Soccer Mode Pro and AI Sound Controller Pro for tailored audio-visual experiences.
– Launch of two new WiFi speakers, **Music Studio 5 and 7**, enhancing sound experiences in home settings.
**Home Appliances**
– Upgrade of the **AI-enabled Family Hub refrigerator** with **AI Vision**, enhancing food management and meal planning.
– Introduction of gamified meal suggestions and a feature called **FoodNote** for tracking food intake.
– Advancements in laundry technology with the **Bespoke AI Laundry Combo** and **Bespoke AI AirDresser**, significantly easing laundry tasks.
– The **Bespoke AI Jet Bot Steam Ultra** acts as a smart cleaning assistant and home monitor.
**Health and Wellness Enhancements**
– Samsung aims to redefine health care from a reactive approach to a proactive one.
– Integration of health monitoring with personalized wellness strategies through its ecosystem, including exercise and sleep coaching.
**Security and Privacy**
– Enhancements in data security through **Samsung Knox** and **Knox Matrix**, protecting user data in an evolving AI landscape.
**Exhibition Information**
– The Samsung Exhibition Zone is open to the public from January 4-7, 2026, at CES.
**Additional Notes**
– Featured products boast superior designs and technological specifications, including the latest iterations of Samsung’s Tizen operating system with extended upgrade support.
– New display models and sound systems are designed to seamlessly fit into users’ homes and lifestyles.
Summary of Samsung Presents ‘Your Companion to AI Living’ at The First Look during CES 2026
Samsung Electronics Co., Ltd. today unveiled its “Companion to AI Living” vision at The First Look, its CES® 2026 event held in the Latour Ballroom at the Wynn Las Vegas. The focus of the event was on AI as Samsung’s philosophy; a foundation that connects the company’s R&D product development, operations, and user experience.
TM Roh, CEO and Head of Samsung’s Device eXperience (DX) Division, opened The First Look by describing the company’s AI and how, due to its vast, AI-enabled, connected ecosystem, Samsung can provide users with an elevated experience in their daily life. This approach gives users a chance to access more than just the basics from their technology and instead, provides opportunities to find more meaningful moments everywhere.
“Samsung is building a more unified, more personal experience across mobile, visual display, home appliances and services,” said CEO TM Roh. “With our global connected ecosystem, and by embedding AI across categories, Samsung is leading the way to offer more meaningful everyday AI experiences.”
Entertainment Companion: Extending the Experience Beyond Simple Viewing
SW Yong, President and Head of the Visual Display (VD) Business at Samsung Electronics, and Sukhmani Mohta, Chief Marketing and Partnerships Officer, VD Business at Samsung Electronics America took the stage to describe how Samsung’s displays are combining hardware excellence and visual intelligence to provide a true entertainment companion. Drawing from twenty years of leading the TV industry, Samsung has built a full AI TV lineup that provides an entirely new way for users to interact with their TV.
The centre of the display lineup is the 130-inch Micro RGB, which represents a monumental leap in scale and picture quality. The 130-inch Micro RGB marks a new era of colour, featuring the widest and most detailed spectrum ever seen in Samsung TVs while its Timeless Frame design helps to minimise distractions and allows the picture to take centre stage with understated elegance. A micro-sized RGB light source drives the incredible picture quality, with each micro-sized red, green, and blue diode shining independently to produce colour in its purest, most natural form. Micro RGB AI Engine Pro[1] enables precise control of RGB colors and creates overwhelmingly vivid picture quality in virtually every scene.
Elevating this next-level viewing experience, Vision AI Companion (VAC) uses AI technology to work alongside users as an entertainment companion to enhance viewing.
Samsung also offers intuitive modes to personalise the viewing experience. For soccer fans, AI Soccer Mode Pro delivers a more exciting gameday experience through AI-driven picture and sound tuning to near stadium-level quality. AI Sound Controller Pro[2] lets you raise or lower the volume of the crowd, commentary, or background music, providing a personalised listening experience for TV shows and movies. Users can simply make verbal requests, and any TV equipped with VAC – which includes Micro RGB,OLED, Neo QLED, and UHD TV[3] – contextually carries out those requests.
The Movingstyle is designed to move easily throughout the home and kitchen appliances, for a multi-device experience achieved through complete ecosystem integration.
Samsung has led the global soundbar market for 11 consecutive years[4]. This year, it is introducing two new WiFi speakers, the Music Studio 5 and 7, to further expand its integrated ecosystem. These models support a wider range of sound system combinations, enhance audiovisual quality, and improve the aesthetics of any space. Each model shares a timeless, dot design concept by renowned designer Erwan Bouroullec, inspired by a universal symbol in music and art, and grounded in Samsung’s signature design language.
Samsung also unveiled a host of new products that blend beautifully with users’ homes and aesthetics. The new, ultra-thin Samsung OLED S95H features a refined bezel that gives it art gallery elegance, and Samsung’s new portable projector, The Freestyle+, supported by VAC, allows users to view content on walls and ceilings, as well as uneven surfaces like corners and curtains.
The 2026 TV lineup[5] supports HDR10+ ADVANCED, delivering enhanced brightness, genre-based optimisation, intelligent motion smoothing, advanced local tone mapping, and improved gaming experience.
Samsung also unveiled its most advanced Odyssey gaming monitor lineup yet, introducing five new models that push the boundaries of resolution, refresh rate, and immersive visual performance. Led by Samsung’s first 6K 3D Odyssey G9, the 2026 lineup debuts Samsung’s first display technologies for gamers and creators, including the next-generation Odyssey G6 and three new Odyssey G8 models.
At the centre of all these display innovations is the most powerful Tizen OS[6] yet. Users can now enjoy seven years of Tizen OS upgrades, ensuring that TVs continue to evolve long after they have entered the home.
Home Companion: Connected Smart Appliances That Guide You Through Your Day
Cheolgi Kim, Executive Vice President and Head of Digital Appliances (DA) Division at Samsung Electronics, and Elizabeth Anderson, Head of Integrated Marketing, DA at Samsung Electronics America (SEA) outlined Samsung’s vision to evolve from providing home appliances to true home companions that work to eliminate the stress of daily chores. The AI-enabled Family Hub refrigerator is the centerpiece of the home and now, with an upgrade to AI Vision built with Google Gemini, it refines living for an AI future. With this update, AI Vision unlocks existing limitations in recognising food items, seamlessly tracking what is placed into and taken out of the refrigerator, making meal planning and food management simpler than ever. The Family Hub has won 10 CES Innovation Awards, while Samsung’s AI-enabled fridges have received the award for the past three years.
Through a gamified “What’s for Today?”[7], select refrigerators provide recipe recommendations based on what is in the refrigerator or also random recommendations, reducing the stress caused by choosing what to cook. When selected, recipes show up through SmartThings Food, where users receive a step-by-step guide to help them get started instantly. The selected recipe can also be sent to connected cooking appliances to begin the process seamlessly. Video to Recipe adds even more simplicity, providing users with recommended cooking videos and converting those videos into easy-to-follow steps, allowing users to follow along while they cook without pausing the video or backtracking.
Samsung also unveiled FoodNote, a new weekly report that recaps users’ food intake patterns, from most-used ingredients and recipe recommendations, and which items it’s time to restock. Additionally, Now Brief[8] includes more widgets on the Family Hub screen and with Voice ID[9], can distinguish between family members to display content relevant to each individual. Ultimately, these features work together to provide helpful insights and information throughout the week.
In the laundry room, the Bespoke AI Laundry Combo removes the need to transfer loads of laundry, solving a major pain point for households. This year’s model comes with enhanced features like a faster super speed cycle and enhanced drying performance. Moreover, Samsung’s new Bespoke AI AirDresser is here to solve another common problem with your clothes. It features Auto Wrinkle Care, which blasts strong air and steam jets to smooth out shirts. All users have to do is hang their shirt and wait, reducing the burden in busy mornings.
Around the house, the Bespoke AI Jet Bot Steam Ultra, powered by a Qualcomm Dragonwing processor, features an Active Stereo 3D Sensor to recognise liquids like coffee, juice, or even transparent liquids like water. While its camera helps with navigation, it also allows the robot vacuum to serve as a monitoring device for when users are away from home. Plus, with a smarter Bixby, users can speak conversationally to their robot vacuum to carry out tasks with ease. For the deep level of connectivity and integration that forms the backbone of a holistic, AI-powered experience, Samsung’s Bespoke AI appliances have received a CES Innovation Award.
Care Companion: Shifting From Reactive to Proactive Care
Finally, Praveen Raja, Vice President and Head of Digital Health at Samsung Research America (SRA), introduced Samsung’s long-term vision for intelligent care enabled by Samsung’s integrated device ecosystem, redefining care as a reactive need to a proactive opportunity.
For example, Samsung aims to provide a personalised wellness experience by deepening integration within its ecosystem, offering effective exercise, sleep coaching and suggesting appropriate recipes based on ingredients available in connected refrigerators.
Samsung Knox and Knox Matrix serve as the foundation of this hyper-personalised ecosystem, safeguarding user data at every turn. As AI is constantly evolving, so are Knox and Knox Matrix. To maintain security despite constant changes, Samsung’s security systems are consistently identifying AI risks by advancing to protect data in AI training processes and approving models through red team analysis.
The Samsung Exhibition Zone at CES is available to the public Jan. 4-7. For more information, visit the Samsung Newsroom.
[1] *Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
[2] * Performance may vary depending on installation environment and surroundings.
[3] Vision AI Companion is available on all 2026 models from UHD up and select 2025 models.
[4] Source – Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis
[5] HDR10+ ADVANCED will be available on the following models: QN990H, R95H, S95H, S90H, R850H, S85H, LS03HW, LS03H, and QN80H.
[6] Internet connection and Samsung Account required. Data and subscription charges may apply. Apps and UI may be subject to change without notice. Agreement of the Smart Hub Terms and Conditions and Privacy Policy is required before use. Tizen OS upgrades will be provided for 7 years, starting from release year 2025.
[7] A Wi-Fi connection and a Samsung account are required.
[8] A Wi-Fi connection and a Samsung, Google, or Microsoft account may be required. You must use the same log-in account on each of the devices. Availability of certain apps may vary by country, region, service provider, network environment, or device, and may change without notice.
[9] Each user must register for a Samsung Account on screen appliances in advance. Up to six accounts can be registered on a single device. To use Voice ID, users must have agreed to the Bixby terms and conditions. Voice ID registration is available on select appliances, TVs and mobiles, and only one voice can be registered per account.
### Meeting Takeaways: Samsung Unveils The Freestyle+
1. **Product Launch**: Samsung Electronics has announced the global launch of The Freestyle+, an AI-powered portable projector, ahead of CES 2026 in Las Vegas.
2. **Key Features**:
– **AI OptiScreen Technology**: Enhances user experience by optimizing picture quality automatically for different surfaces and environments, featuring:
– **3D Auto Keystone**: Corrects distortion on uneven surfaces.
– **Real-time Focus**: Adjusts focus continuously while the projector is in motion.
– **Screen Fit**: Adjusts the image to fit specific screen areas.
– **Wall Calibration**: Analyzes projection surfaces to minimize distractions.
– **Enhanced Bixby Integration**: Provides additional AI services through Vision AI Companion features.
3. **Design and Portability**:
– Compact cylindrical design for easy movement and setup.
– 180-degree rotation for projecting onto various surfaces without extra mounts.
– Intended for versatile use in different spaces throughout the day.
4. **Entertainment Features**:
– Built-in access to Samsung TV Plus and Samsung Gaming Hub, enabling streaming and gaming without external devices.
– Incorporates a built-in 360-degree speaker for immersive audio.
– Compatible with Samsung soundbars for improved sound layering through Q-Symphony technology.
5. **Launch Timeline**: The Freestyle+ will be showcased at CES 2026 from January 6-9, with a phased global rollout planned for the first half of 2026.
6. **Call to Action**: Interested users in Australia can register for updates and special offers related to Samsung’s 2026 product lineup via the Samsung website.
### Conclusion:
The Freestyle+ demonstrates Samsung’s commitment to delivering adaptable, high-quality entertainment solutions that cater to modern, mobile lifestyles.
Summary of Samsung Unveils The Freestyle+ Ahead of CES 2026, Showcasing an Improved AI Portable Screen
Pictured, two The Freestyle+ units. Image simulated for illustrative purposes – cables not shown.
Samsung Electronics today announced the global launch of The Freestyle+, its latest AI-powered portable projector designed to deliver a more flexible and personalised entertainment experience across a wide range of spaces.
Unveiled ahead of CES 2026 in Las Vegas, The Freestyle+ builds on the distinctive design of the original Freestyle while introducing improved AI capabilities, improved brightness and expanded entertainment features, allowing users to enjoy content more freely, with minimal setup or adjustment.
“The Freestyle+ reflects Samsung’s vision to create displays that adapt to how people live and move between spaces,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “By combining true portability with AI that optimises both the viewing environment and the content itself, The Freestyle+ makes it easier to enjoy a consistent, high-quality experience wherever you are.”
Smarter AI That Lets You Point and Play Instantly
At the core of The Freestyle+ is AI OptiScreen, Samsung’s AI-powered screen optimisation technology that automatically adjusts the picture to different spaces, so users can simply point, place and start watching.
AI OptiScreen includes a set of intelligent features designed to automatically optimise the picture across different surfaces and environments:
3D Auto Keystone automatically corrects distortion even when projecting onto uneven or non-flat surfaces, such as corners, curtains or angled walls
Real-time Focus continuously adjusts focus as the projector moves or rotates, helping maintain clear, stable images reducing blurring or visual noise
Screen Fit automatically adjusts the image to match the screen area when used with a compatible projector screen accessory
Wall Calibration analyses the colour or pattern of the projection surface and minimises visual distractions for clearer viewing
This intelligent viewing experience is further supported by Vision AI Companion features, which integrates enhanced Bixby with AI services.
Light to Carry, Designed for Everyday Viewing
Designed with portability in mind, The Freestyle+ features a compact cylindrical form factor that is easy to move between rooms or take on the go. Designed for everyday viewing, The Freestyle+ lets users move it freely without worrying about whether the space is “right” for projection. Its 180-degree rotating design
supports projection at various angles, including walls, floors and ceilings, without additional mounts or accessories. The enables The Freestyle+ to be flexible in various viewing setups by adapting naturally to different rooms and moments throughout the day.
On-the-Go Entertainment with Immersive Sound
Designed for moments beyond the living room, The Freestyle+ brings entertainment with you without relying on additional external devices or fixed setups. Built-in access to Samsung TV Plus[1] and Samsung Gaming Hub[2] allows users to stream, play and explore content directly from the projector without the need for external devices.
For audio, The Freestyle+ delivers immersive, sound through its built-in 360-degree speaker, tuned to produce rich, full audio in a compact design. Q-Symphony[3] allows the projector to work in sync with compatible Samsung soundbars, creating a more layered and cohesive sound experience wherever it is used.
Samsung Electronics will showcase The Freestyle+ at CES 2026, taking place January 6–9 in Las Vegas, with a phased global rollout planned for the first half of the year.
To stay up to date with the latest product news and special offers on Samsung’s 2026 product line-up, Australians can register their interest via https://www.samsung.com/au/handraiserces/
[1] Ad-supported streaming service with content subject to change without notice. Internet connection and Samsung account required.
[2] A controller may be required depending on the specific game being played on the Gaming Hub.
Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account. Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.
[3] Q-Symphony is available only with compatible 2022 Q-Series and S-Series Soundbars and onwards. Soundbar sold separately. Audio effects may vary based on source content, installation and environmental characteristics.
**Overview:**
Samsung Electronics Co., Ltd. has unveiled its 2026 audio device lineup, emphasizing smarter multi-device sound and innovative designs. These products will be showcased at CES 2026 from January 6-9 in Las Vegas, Nevada.
**Key Announcements:**
1. **Q-Series Soundbars:**
– **Flagship Model (HW-Q990H):**
– Features Sound Elevation technology for enhanced dialogue clarity.
– Incorporates Auto Volume for consistent sound levels.
– 11.1.4-channel system with dual 8-inch subwoofers for powerful bass.
– Availability and pricing yet to be announced.
– **New All-in-One Soundbar (HW-QS90H):**
– Convertible Fit design suitable for wall-mount or tabletop.
– 7.1.2-channel system with 13 drivers, including a built-in Quad Bass Woofer.
– Pricing and local availability still pending.
2. **Music Studio Series:**
– **New WiFi Speakers:**
– Introduces Music Studio 5 (LS50H) and Music Studio 7 (LS70H).
– Both models designed by Erwan Bouroullec with a focus on aesthetic harmony.
– **Music Studio 7:**
– Offers 3.1.1-channel spatial audio.
– Features AI Dynamic Bass Control and Hi-Resolution Audio capabilities.
– Compatible with Samsung TVs and other sound units for enhanced audio integration.
– Confirmed for Samsung Australia’s 2026 lineup; pricing TBD.
– **Music Studio 5:**
– Smaller design suitable for aesthetic presentation.
– Equipped with a 4” woofer and dual tweeters with AI dynamic bass capabilities.
– Smart connectivity options available.
3. **Intelligent Sound Experience:**
– Enhanced Q-Symphony functionality allows pairing of up to five devices with a Samsung TV for an optimized audio environment.
– SpaceFit Sound Pro technology analyzes room layout to improve sound distribution.
– SmartThings app integration for intuitive control of audio settings and music playback across devices.
4. **Sound Tower Series:**
– Introduction of new Sound Tower models (ST50F and ST40F) for outdoor and social listening experiences, complementing the music studio and soundbar families.
– Availability details yet to be shared.
**Conclusion:**
The 2026 audio lineup reflects Samsung’s ongoing commitment to quality sound, design elegance, and innovative technology, solidifying its leadership in the global audio market.
**Action Items:**
– Monitor updates regarding pricing and local availability of new products.
– Explore registration options for future updates on Samsung’s product line.
**Link for More Information:**
For more details, visit the Samsung Newsroom: [Samsung Newsroom Australia](https://ift.tt/XApPrjJ).
Summary of Samsung Expands Its Audio Ecosystem for 2026 with Smarter Multi-Device Sound and Immersive New Designs
Pictured: (R-L) Samsung’s Music Studio 5. Cables not shown. Designer, Erwan Bouroullec, with the Samsung Music Studio 5. Black and White models depicted. Cables not shown.
Samsung Electronics Co., Ltd., the global leader in soundbars, today announced its 2026 sound device lineup, marking a new chapter in how sound is experienced throughout the home. The expanded range, which will be showcased at CES 2026 in Las Vegas, Nevada from Jan. 6-9, delivers richer immersion, clean expression and more unified multi-device performance through next-generation soundbars and WiFi speakers.
“For more than a decade, Samsung has shaped the evolution of home audio through advanced acoustics, intelligent features and thoughtful design,” said Hun Lee, Executive Vice President of the Visual Display Business at Samsung Electronics. “We’re continuing that legacy with next-generation sound devices designed to deliver a rich, expressive performance for any space and moment.”
Redefining Cinematic Sound With Samsung’s Q-Series Soundbars
Samsung’s 2026 Q-Series soundbars reinterpret cinematic sound for contemporary homes, offering richer immersion across a range of room sizes and listening preferences.
Samsung’s latest flagship Soundbar (HW-Q990H model) delivers its most immersive soundbar experience yet, debuting Sound Elevation, a technology that lifts dialogue toward the center of the screen for more natural sounding audio. It also introduces Auto Volume, which maintains consistent volume across channels and content for a smoother, more balanced listening experience.
The 11.1.4-channel system combines a 7.0.2-channel main bar with 4.0.2-channel rear speakers and dual 8-inch compact active subwoofer, refined for a powerful and space-efficient bass. Up-firing channels and next-generation AI tuning further broaden the sound field, bringing a sense of scale typically associated with professional home theater setups.
The flagship Q-Series HW-Q990H soundbar will join Samsung Australia’s 2026 AV Line-up. Pricing and availability is yet to be announced.
New to the 2026 lineup is Samsung’s All-in-One Soundbar (HW-QS90H model), which blends performance with aesthetic versatility. Its Convertible Fit design supports both wall-mount and tabletop placements, while a built-in gyro sensor automatically adapts channel distribution based on orientation.
A 7.1.2-channel system with 13 drivers including nine wide-range speakers, and a built-in Quad Bass Woofer system deliver deep bass without the need for a separate subwoofer.
Samsung Australia is yet to announce local availability of the All-in-One Q-Series HW-QS90H Soundbar.
Music Studio Series: Iconic Dot Design, Expressive Sound
Samsung is introducing two new WiFi speakers, the “Music Studio 5” and “Music Studio 7,” to build a stronger integrated ecosystem. These new models enable a wide range of sound system combinations, maximising the audiovisual experience. Additionally, they offer rich sound experiences while also enhancing aesthetic harmony within users’ spaces, allowing consumers to enjoy an improved audio environment. Each model shares a timeless dot concept by renowned designer Erwan Bouroullec, inspired by a universal symbol in music and art, and grounded in Samsung’s signature aesthetic.
Designer, Erwan Bouroullec, with the Samsung Music Studio 7, which will be showcased at The First Look, CES 2026. Cables not shown.
Music Studio 7 (LS70H model) is the most immersive model in the series, delivering 3.1.1-channel spatial audio through left, front, right and top-firing speakers for natural 3D immersion. Samsung’s Audio Lab Pattern Control Technology reduces signal overlap for cleaner directionality, while AI Dynamic Bass Control[1] delivers deep bass with minimal distortion and Hi-Resolution Audio enables audio processing up to 24-bit/96kHz. The Music Studio 7 functions as a standalone immersive speaker or can be paired with additional compatible sound units or compatible Samsung TVs via Q-Symphony for wider stereo or a full surround-sound setup.
Samsung Australia has confirmed the Music Studio 7 will be joining its 2026 AV line-up in Black and White models. Pricing and availability is yet to be announced.
The Samsung Music Studio 5 will be showcased at The First Look, CES 2026. Image simulated for illustrative purposes. Cables not shown.
Music Studio 5 (LS50H model) is designed for homes where aesthetic harmony is as important as sound, offering a smaller, gallery-inspired form that complements and elevates interior spaces. Tuned by Samsung Audio Lab, it uses a 4” woofer and dual tweeters with a built-in waveguide for clear, balanced sound, while AI Dynamic Bass Control[2] deepens low frequencies without distortion. Wi-Fi casting, streaming services, voice control and Bluetooth via Samsung Seamless Codec[3] provide smart, seamless connectivity.
A More Intelligent, Connected and Immersive Sound Experience
For 11 consecutive years, Samsung has been the global leader in soundbars[4], driven by a commitment to engineering excellence led by the Samsung Audio Lab in California. This foundation shapes every part of Samsung’s 2026 lineup, bringing together advanced acoustics, purposeful design and intelligent connectivity.
In 2026, Samsung’s Q-Symphony becomes even more adaptive, enabling Samsung TVs, soundbars and WiFi speakers to operate as a unified sound ecosystem. Users can now pair up to five sound devices with a Samsung TV while SpaceFit Sound Pro analyses room layout and device placement to optimise channel distribution. The result is clearer dialogue and more detailed surround sound as you are in the middle of the scene.
Additionally, with Wi-Fi connectivity and the SmartThings app, users can control sound settings, manage group playback, and access music streaming and voice assistant features through a single, intuitive interface. SmartThings[5] also provides instant music controls, making it easy to start listening and adjust playback from compatible connected mobile devices.
Samsung’s audio lineup also includes the all-new Sound Tower (ST50F and ST40F models) announced in late 2025, offering powerful outdoor and social listening experiences that complement the Music Studio and Soundbar families. Together, these innovations reflect Samsung’s continued leadership at the frontier of home audio, uniting acoustics, design and intelligence to create a sound experience that feels effortless, expressive and deeply connected.
The new Samsung Sound Tower Series will join Samsung Australia’s 2026 AV line-up. Pricing and available is yet to be shared.
To stay up to date with the latest product news and special offers on Samsung’s 2026 product line-up, register your interest via https://www.samsung.com/au/handraiserces/
[1] AI Dynamic Bass Control capabilities are based on pre-learned AI data algorithm based on machine learning and may yield varied results. New data may be introduced to our learning models from time to time to enhance its output.
[2] AI Dynamic Bass Control capabilities are based on pre-learned AI data algorithm based on machine learning and may yield varied results. New data may be introduced to our learning models from time to time to enhance its output.
[3] Samsung Seamless Codec feature is only available when paired with compatible Galaxy devices via built-in BlueTooth
[4] Source – Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis
[5] Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit https://ift.tt/ulo5Nj7 for a list of current compatible devices.
**Meeting Notes Takeaways: CES 2026 – Samsung’s AI Appliances**
1. **Innovative History**: Samsung Electronics has a longstanding history of innovation dating back to the 1980s with products like talking refrigerators, microchip-equipped air conditioners, and microwaves with built-in TVs.
2. **Current Focus**: The company has evolved to introduce Bespoke AI appliances that provide personalized solutions and enhance user experiences in daily life.
3. **Upcoming Unveiling**: Samsung is set to unveil the next phase of these AI appliances at CES 2026, promising differentiated experiences that deepen user understanding.
4. **Product Features**: Future products will extensively utilize Bixby, Samsung’s IoT voice assistant, and integrate with SmartThings, which requires a Wi-Fi connection and a Samsung account.
5. **Product Availability**: Not all showcased items may be available for purchase in Australia.
6. **Registration for Updates**: Interested individuals can register for the latest product news and offers related to Samsung’s 2026 lineup via their official website.
7. **Visual Elements**: The video content related to the announcements contains simulated features, indicating they are for illustrative purposes only.
**Action Points**:
– Keep an eye out for additional details leading up to CES 2026.
– Consider registering for updates to stay informed about Samsung’s new product offerings.
Summary of [CES 2026] From Communication to Understanding: Samsung to Unveil the Next Stage of AI Appliances
In the 1980s, Samsung Electronics developed groundbreaking innovations such as talking refrigerators, air conditioners equipped with microcomputer chips and microwave ovens with built-in TVs. Over the past four decades, the company has continued to innovate, leading to today’s Bespoke AI appliances that deliver customised solutions for users.
Samsung AI appliances are approaching another turning point, delivering differentiated experiences that more deeply understand users’ daily lives and significantly enhance the value of everyday living. The next phase will be unveiled at CES 2026, the world’s largest consumer electronics and IT exhibition. Stay tuned for what’s next.
Features in this video are simulated for illustrative purposes
Sequences in this video are simulated for illustrative purposes.
Not all featured products many be available for purchase in Australia.
Bixby is Samsung’s brand of Internet of Things (IoT) voice assistant. Bixby service availability may vary depending on the country.
SmartThings available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
To stay up to date with the latest product news and special offers on Samsung’s 2026 product line-up, register your interest via https://www.samsung.com/au/handraiserces/
### Meeting Takeaways: CES 2026 – Samsung’s Quest for Perfect Colour
1. **Historical Background**:
– Samsung Electronics has a long history in the TV market, with the introduction of the ‘Econo TV’ in 1975.
– The company has consistently improved its technology, moving from colour TVs to LCD, LED, and QLED, and has maintained its status as the world leader in TVs for 19 consecutive years.
2. **New Technology**:
– Samsung has introduced ‘Micro RGB’ technology, featuring sub-100 μm red, green, and blue LEDs.
– This innovation aims to enhance light control and colour accuracy in TV displays.
3. **Upcoming Showcase**:
– CES 2026 will highlight Samsung’s advancements in TV technology, building anticipation for new product announcements.
4. **Registration for Updates**:
– Interested individuals can stay informed about Samsung’s 2026 product line-up and special offers by registering via the provided link.
5. **Certification**:
– The Micro RGB technology has been tested and certified by the VDE Testing and Certification Institute, confirming the RGB Micro LED size specification.
6. **Additional Information**:
– The information is sourced from Samsung Newsroom Australia, and a video illustrating the technology includes simulated sequences for demonstration purposes.
The above points encapsulate the key discussions and announcements from the meeting regarding Samsung’s innovations and showcasing plans at CES 2026.
Summary of [CES 2026] Quest for Perfect Colour: Samsung to Push Boundaries of TV at The First Look
Fifty years ago in 1975, Samsung Electronics released the ‘Econo TV.’ The company has continued its quest to find and offer precise colour, upgrading its offerings to colour, LCD, LED, and QLED TVs. During the journey, Samsung became the world’s leader in TVs – 19 years running[1].
This year, Samsung Electronics once again elevated the TV experience with ‘Micro RGB,’[3] which uses sub-100 μm red, green and blue LEDs for ultra-precise light control and improved colour accuracy. Attention is now focused on what the company will showcase at CES 2026, the world’s largest IT and home appliance exhibition. Stay tuned for what’s next.
To stay up to date with the latest product news and special offers on Samsung’s 2026 product line-up, register your interest via https://www.samsung.com/au/handraiserces/
[1] Omdia, Feb 2025. Based on overall TV market share by manufacturer on an annual unit & revenue basis.
[2] Sequences in this video are simulated for illustrative purposes.
[3] World’s First Micro-sized RGB TV: Based on internal research as at 17 November 2025. VDE Testing and Certification Institute has tested and positively evaluated that the RGB Micro LED size is ≤ 100 µm. Test Report 331701-TL6-, valid until 8 July 2026.
