Key Takeaways

### Meeting Takeaways: Samsung Bespoke AI 2026 Vision at CES

1. **Event Overview**:
– Samsung showcased its vision for the Digital Appliances (DA) Business at CES 2026, emphasizing the integration of AI into home appliances to create “Home Companions.”

2. **Key Presenters**:
– Cheolgi Kim (Head of DA Business): Outlined the vision and relevance of Bespoke AI appliances.
– JS Moon (Head of R&D, DA Business): Discussed regional strategies and product adaptations.

3. **Bespoke AI Appliances**:
– Devices integrate with SmartThings and are powered by Bixby technology, enabling them to see, hear, and understand user needs.
– Aim to intelligently adapt to users’ daily activities and build a comprehensive AI ecosystem, including integration with TVs and mobile devices.

4. **Samsung’s Vision**:
– Cheolgi Kim stated the goal is to enhance living standards through the Bespoke AI ecosystem, providing differentiated consumer experiences.

5. **Regional Strategies**:
– Tailoring product portfolios to suit specific market needs:
– **North America**: Focus on innovative products like the Bespoke AI Laundry Combo and unified kitchen designs.
– **Latin America**: Growth driven by laundry and air conditioning products.
– **Asia**: Rising interest in smart home ecosystems and localized AI features such as language support and AI Energy Mode.

6. **Commitment to Regional Customization**:
– Samsung strives to align AI experiences with local lifestyles and plans to extend AI features across various price points beyond premium offerings.

7. **Future Directions**:
– Exploring new applications for AI beyond traditional appliances, including HVAC systems and modular homes.
– Focus on open collaboration, regional customization, and sustained software support to enhance practical AI experiences in daily life.

### Conclusion:
Samsung’s presentation at CES 2026 highlights their strategic focus on integrating AI into everyday life through tailored appliance solutions that meet regional needs, aiming to create valuable, interconnected experiences for users.

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Summary of Home Companion: Comprehension of Samsung Bespoke AI 2026

Samsung Electronics Co., Ltd. today outlined its vision for its Digital Appliances (DA) Business during a Deep Dive session at CES 2026 in Las Vegas, Nevada. The outline for the company’s vision comes at a time in which the global home appliance market navigates the growing importance of AI in connected living.

 

 

Led by Cheolgi Kim, Head of the DA Business, the session laid out how Samsung’s Bespoke AI appliances are seamlessly connected through SmartThings to become “Home Companions.”

 

These devices are equipped with Bixby voice recognition technology, screens, and cameras that allow them to see, hear and understand to proactively respond to users. This makes them capable of intelligently adapting to users’ daily lives. At the same time, intelligent adaptation extends beyond home appliances to TVs and mobile devices to build a broader AI ecosystem in which devices can fulfil the role of a true Home Companion.

 

“Samsung’s ultimate goal is to enable better living through Bespoke AI,” said Cheolgi Kim. “Through our extensive ecosystem that connects devices across DX products – including mobile phones and TV – and our appliances’ unique form factors, we are providing differentiated experiences to our consumers and creating more value through those experiences.”

 

 

Regional Strategies Powering Global Growth

 

 

Also during the session, JS Moon, Head of R&D at the DA Business, highlighted how Samsung is tailoring its 2026 appliance portfolio to meet regional market needs. In North America, innovative form factors like the Bespoke AI Laundry Combo continued to drive strong growth. In addition to the AI lineup, new kitchen packages featuring unified stainless-steel designs are expected to satisfy local preferences in 2026.

 

Latin America continues to see strong momentum led by laundry and air conditioning solutions, while rising interest in smart home ecosystems and localised AI features like regional language support and expanded AI Energy Mode represent a major growth opportunity in Asia.

 

“At Samsung, we aim to deliver meaningful AI experiences that are deeply aligned with local lifestyles and needs,” said EVP Moon. “As such, we will keep enhancing these regional features and expand core AI features such as AI Energy Mode to a wider range of price points and product types beyond premium lineups.”

 

 

Expanding the Role of AI in Everyday Life

 

Looking ahead, Samsung reaffirmed its commitment to expanding beyond traditional appliances into areas such as HVAC, modular homes, and connectivity in new aspects of daily life. By combining open collaboration, regional customisation and long-term software support, Samsung aims to deliver AI experiences that feel practical, trusted and deeply aligned with everyday lives.

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