Key Takeaways

### Meeting Takeaways: Samsung VD Deep Dive Session at CES 2026

**Date:** January 9, 2026
**Location:** The Wynn, Las Vegas
**Led by:** SW Yong, President of VD Business

1. **Market Leadership and Vision:**
– Samsung aims to redefine the role of televisions in connected homes, building on two decades of leadership.
– The global TV market is evolving toward premium demand, larger screens, and intelligent user experiences.

2. **Focus Areas for 2026:**
– Introduction of **Micro RGB** and **OLED** technologies as leaders in the premium TV segment.
– Enhanced accessibility to premium technology through **mini LED** displays.
– Development of **ultra-large displays** for immersive entertainment.

3. **Vision AI Companion (VAC):**
– Introduction of the Vision AI Companion (VAC), designed to offer intuitive television experiences.
– Integration of AI will support smart home connectivity, enhancing user engagement while prioritizing picture quality.

4. **Innovations in Scale and Design:**
– Launch of **Micro RGB 130-inch TV**, marking a significant technical achievement for Samsung.
– Emphasis on lifestyle innovation and creating immersive viewing experiences rather than focusing solely on technical specifications.

5. **Commitment to Continuous Innovation:**
– Samsung reinforces its leadership in the TV industry through ongoing innovation, combining hardware excellence with smart, connected experiences.
– Acknowledgment of the evolving viewer experience from mere viewing to interactive engagement.

**Conclusion:**
Samsung’s 2026 strategy outlines a commitment to transform user experiences with TVs by leveraging advanced technologies and intelligent integrations, ultimately enriching the lifestyle of consumers worldwide.

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Summary of Samsung Unveils Vision for the Next Era of Television at CES 2026 VD Deep Dive Session

Samsung Electronics Co., Ltd. today hosted a Visual Display (VD) Deep Dive session at CES 2026. Led by SW Yong, President of VD Business at Samsung Electronics, the session was held at The Wynn Las Vegas and highlighted how Samsung is building on two decades of market leadership to redefine the role of the TV in the connected home. As the global TV market enters a new phase defined by premium demand, larger screens and intelligent experiences, Samsung outlined its strategy for the future of television.

 

During the session, Samsung emphasised its focus on expanding the TV’s capabilities through next-generation AI while delivering exceptional picture quality. 2026 will be a pivotal year for the VD business, with Micro RGB and OLED leading the premium TV segment, mini LED increasing accessibility to premium TV technology, and ultra-large displays further enhancing the immersive entertainment experience at home and beyond. As a result, the full lineup will bring Samsung’s state-of-the-art screen experience to a wider range of consumers, while reinforcing the company’s leadership in performance and innovation.

 

“We are currently experiencing a transformation in the way viewers enjoy the television experience, shifting from one centred on viewing to one based on direct interaction with users,” said President Yong. “As television evolves, Samsung is continuing to earn its leadership role year after year by building on its legacy of hardware excellence.”

 

 

 

Elevating the TV Experience With Vision AI

At the heart of Samsung’s 2026 strategy is Vision AI Companion (VAC)[1], a new intelligent platform designed to make television more intuitive.

 

By embedding AI across its ecosystem, Samsung is expanding the TV’s role beyond entertainment, enabling refined smart home integration and more meaningful engagement. This approach reflects Samsung’s commitment to building connected experiences that adapt to users, while maintaining the picture quality consumers continue to prioritise.

 

 

 

Redefining Scale, Design and Lifestyle Innovation

During the session, Hun Lee, Executive Vice President (EVP) of VD Business, provided additional detail surrounding Samsung’s new Micro RGB 130-inch TV, a Samsung first technical achievement, as well as the company’s commitment to lifestyle TV innovation.

 

“As the quality of content improves, it’s natural for users to want a higher degree of immersion,” said EVP Lee. “As we develop our products, Samsung is focusing on the tangible experiences brought by technologies like VAC, rather than just their technical specifications.”

 

As Samsung celebrates twenty consecutive years as a top TV brand, the VD Deep Dive underscored a clear message: leadership is earned through continuous innovation. By combining hardware excellence with intelligent, connected experiences, Samsung is shaping a future in which TVs deliver not only superior picture quality, but smarter, more personal and more meaningful experiences in homes around the world.

 

 

 

[1] Feature available in certain regions and models. Availability and supported features may vary by region and watching conditions. Voice commands recognise English, French, Spanish, Portuguese, German, Italian, and Korean, but not all accents, dialects, and expressions are recognised. Requires a specific Bluetooth remote (TM2660H/TM2661H) (sold separately on some models). In-box remote for some models (M70H/U800H) does not support voice recognition. Requires either a Mobile Quick Remote or separately purchased Bluetooth remote. Feature accessible with the AI button or the Home button (via long press) on remote controls without an AI button.

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