How Virtual Reality can boost your Business

Most retail businesses nowadays get some a fair share of pros and cons when it comes to getting more revenue out of modern means such as online shopping, internet presence and online advertising. These are helpful and are proven effective for many successful business owners. Having your store open anywhere, anytime, 24/7, can reach more and more people than the usual brick and mortar store can ever achieve.

While getting these technologies to your advantage might get some positive results for you too but there is something new in the market today: Mixed Commerce. This is using the power of the internet and virtual reality to transform casual web browsing to sales.

What does Mixed Commerce solve?

It primarily solves many problems online shoppers is having for many years now. These are the inability to experience the product, to touch it, to use it, enjoy it before even placing the order. While the internet can show many photos and other people’s reviews about some products, some just wouldn’t settle for anything less than the actual feel of the product.

Virtual reality bridges the gap between distance and the desire of each consumer to get the satisfaction of feeling some sense of ownership – which will in turn become sales.

An Example of Mixed Commerce

Have you ever wondered if you can shop for furniture without doubting if it fits your house layout? Now you can with Lowe’s Holoroom. Lowe’s is a giant furniture retailer that uses virtual reality and serves as an example on how mixed commerce can actually be a game changer in retail business.

A shopper can design a new kitchen or bathroom, chock full of realistic 3D models of Lowe’s products, and then step inside the space using an Oculus Rift VR headset. It’s a free and unique shopping experience, which creates interest in the public while also leaving Lowe’s with the ability to showcase every single product they sell without expanding the square footage of their store.