Key Takeaways

Here are clear takeaways from the meeting notes about Samsung Australia’s Finder Customer Satisfaction Awards coverage:

– Samsung Australia has been recognized as Australia’s Most Loved TV brand for seven consecutive years (since Finder started the category in 2020).
– Samsung achieved multi-category wins and recognitions across:
– TV, Mobile Phones, and Home Appliances (refrigeration, washing machines, air purifiers, etc.).
– Specific accolades include Most Loved, Top Value, Most Reliable, Top Performance, Easiest to Clean/Use, Most Recommended, and Most Trusted Brand in various sub-categories.
– Notable highlights:
– TV: Most Loved; Most Trusted; Most Recommended; Top Quality (TV win).
– Mobile Phones: Most Recommended; Australia’s Most Recommended Mobile Phone Brand; Top Quality (Mobile Phone win).
– Home Appliances: Refrigerator lineup swept four categories (Top Value, Most Reliable, Top Performance, Most Recommended); Top Load Washing Machines Most Loved; other appliance categories highly commended.
– Strong performance across multiple laundry and refrigeration categories, indicating a broad consumer endorsement of Samsung’s connected appliances and efficiency.
– Samsung also earned numerous Highly Committed/Commended mentions (48 Highly Commended awards across Mobile Phones, Tablets, TV, Refrigeration, Laundry, Air Purifiers), signaling broad brand health and product satisfaction beyond the top winners.
– The awards are based on Finder’s 2026 survey of over 50,000 Australians, focusing on reliability, quality, performance, value, ease of use/cleaning, and likelihood to recommend.
– Key quotes to capture:
– Eric Chou (Mobile eXperience Division VP): Emphasized pride in providing smartphones and tablets that Australians trust and recommend; focus on choice, reliability, and ongoing personalization.
– Phil Gaut (Director, Consumer Electronics Division): Highlighted the ongoing value Samsung delivers in TVs and laundry, including art in living rooms and energy/time savings.
– Taylor Blackburn (Finder): Noted the significance of repeat success across multiple categories and years, reflecting reliability, quality, and performance as core consumer values.
– Actionable takeaways for communications and product teams:
– Leverage the seven-year “Most Loved TV Brand” streak in marketing and social proof campaigns.
– Highlight cross-category strength in communications, showcasing how Samsung integrates AI-powered displays, gaming features, and connected appliances to support Australian lifestyles.
– Use Finder Award results to reinforce claims about reliability, value, and consumer trust in both TVs and home appliances.
– Consider updating product positioning to emphasize longevity, energy efficiency, and “made for Australians” usability themes, aligning with Finder’s criteria.
– Next steps:
– Prepare a consolidated press/marketing brief summarizing all awards and key quotes for external communications.
– Update product pages and sales collateral with award badges and winner/highly commended statuses where applicable.
– Plan targeted campaigns around the Most Loved TV brand and Top Value/Most Reliable categories to maximize consumer trust and consideration.

If you’d like, I can convert these into a concise one-page briefing or a slide deck outline for your next leadership meeting.

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Summary of Made For Australians: Samsung Undefeated as ‘Most Loved’ TV Brand Seven Years in a Row

Samsung Electronics Australia has once again been recognised by Australians as a leading brand that puts consumer needs at the heart of its innovations, earning a suite of top honours at the 2026 Finder Customer Satisfaction Awards. With wins across TV, Mobile Phones and Home Appliance categories and awards for reliability, quality, performance and value, the accolades reflect a wide-spread consumer belief that Samsung continues to deliver some of the most recommended and most loved consumer electronics products for Australians.

 With wins across TV, Mobile Phones and Home Appliance categories and awards for reliability, quality, performance and value, the accolades reflect a wide-spread consumer belief that Samsung continues to deliver some of the most recommended and most loved consumer electronics products for Australians.

 

Unchallenged for seven years, Samsung has once again achieved the title of Australia’s ‘Most Loved TV brand’; the only brand to win this award since Finder launched the category in 2020. Samsung’s continued leadership reflects its commitment to offering a diverse range of AI-powered displays – from Micro RGB, OLED and Mini LED panels to TVs featuring Glare-Free coatings, Art Store, and competitive gaming features across various screen sizes – to ensure there is a screen to suit every Australian lifestyle and living space.

 

Samsung also claimed Australia’s Most Recommended Mobile Phone brand, while retaining the title of ‘Top-Quality’ Mobile Phone brand for the second consecutive year. The winning accolades closely follow the announcement of Samsung’s new expanded Galaxy Z series line-up, opening a new chapter of foldable smartphone experiences built to enhance productivity, discovery, and self-expression for Australians.

 

“It’s an honour to be recognised by Australians for making smartphones that consumers are proud of and can confidently recommend to their friends and family,” said Eric Chou, Vice President of the Mobile eXperience (MX) Division at Samsung Australia. “At Samsung, we are proud to bring a range of smartphones and tablet devices that offer features and form factors to suit every Australian, offering consumers choice and reliability via devices designed to continually personalise and optimise to user needs over time.”

 

Samsung also delivered an exceptional performance in home appliances, with Samsung’s Refrigerator line-up securing a sweep across four categories including ‘Top Value’, ‘Most Reliable’, ‘Top Performance’ and ‘Most Recommended’. Furthermore, Samsung’s Top Load Washing Machines were voted ‘Most Loved’ by Australians’, demonstrating a preference by Australians for large capacity connected appliances that can support individual and family routines and lifestyles easily, intelligently and reliably over a long period of time.

 

Beyond these wins, Samsung also collected a further 48 Highly Commended awards including three in Mobile Phones, five in Tablets, one in TV, eleven in Refrigeration, eighteen in Laundry and four in Air Purifier categories.

 

“Samsung is focused on developing innovations across the home that feel like they have been made for Australians. It’s incredibly reassuring to see our TVs and home appliances recognised so strongly by the people who use them every day,” said Phil Gaut, Director of the Consumer Electronics Division at Samsung Australia. “Collecting consecutive wins in TV and laundry categories tells us we’re delivering real value, whether that’s via TVs designed to deliver art in bright Australian living rooms or appliances built to care about what Australians do like saving time, money and energy everyday.”

 

According to Taylor Blackburn, personal finance specialist at Finder, Samsung continues to stand out year after year as a brand that continues to deliver products Australians trust, recommend and genuinely love.

 

“Our Finder Customer Satisfaction Awards survey 50,000 people – this is not a small sample size. Samsung’s repeated success across multiple categories across multiple years shows a clear pattern; Australians value reliability, quality and performance,” said Blackburn. “Whether it’s TVs, mobile phones or home appliances, consumers are rating Samsung highly. It’s no mean feat to be loved, trusted and recommended..”

 

In 2026, Finder independently surveyed over 50,000 Australians, asking them to rank the products and brands they use everyday across categories of most loved, best value, most reliable, great performance, easy to clean, easy to use and most recommended. Australian’s preferences are recognised as part of Finder’s Customer Satisfaction Awards program, helping further Australian consumers identify the products and brands that may suit their lifestyles as voted by like-minded consumers.

 

For further information on Samsung’s range of consumer products, visit: https://www.samsung.com/au.

 

 To view further results from Finder Australia’s 2026 Customer Satisfaction Awards, visit: https://www.finder.com.au/finder-awards/customer-satisfaction-awards

 

Note to the Editor:

 

Samsung Australia – Full list of 2026 Finder’s Customer Satisfaction Awards

Most Loved ●       TV – Winner ●       Top Load Washing Machine – Winner ●       Washing Machine – Highly Commended ●       Front Load Washing Machine – Highly Commended ●       Fridge – Highly Commended ●       French Door Fridge – Highly Commended ●       Top Mount Fridge – Highly Commended ●       Air Purifier – Highly Commended ●       Mobile Phones – Highly Commended ●       Tablet – Highly Commended	Top Value ●       Fridge – Winner ●       Washing Machine – Highly Commended ●       Front Load Washing Machine – Highly Commended ●       Top Mount Fridge – Highly Commended ●       Air Purifier – Highly Commended ●       Mobile Phones – Highly Commended ●       Tablet – Highly Commended ●       TV – Highly Commended
Most Reliable ●       Fridge – Winner ●       Top Load Washing Machine – Highly Commended ●       Clothes Washer Dryer Combo – Highly Commended ●       Heat Pump Dryer – Highly Commended ●       Bottom Mount Fridge – Highly Commended ●       Top Mount Fridge – Highly Commended ●       Air Purifier – Highly Commended	Top Performance ●       Fridge – Winner ●       Washing Machine – Highly Commended ●       Top Load Washing Machine – Highly Commended ●       Clothes Washer Dryer Combo – Highly Commended ●       Heat Pump Dryer – Highly Commended ●       Bottom Mount Fridge – Highly Commended ●       French Door Fridge – Highly Commended ●       Top Mount Fridge – Highly Commended ●       Air Purifier – Highly Commended
Easiest to Clean ●       Washing Machine – Highly Commended ●       Top Load Washing Machine – Highly Commended ●       Clothes Washer Dryer Combo – Highly Commended	Easiest to Use ●       Heat Pump Dryer – Highly Commended
Most Recommended ●       Fridge – Winner ●       Top Mount Fridge – Winner ●       Mobile Phones – Winner ●       TV – Winner ●       Washing Machine – Highly Commended ●       Top Load Washing Machine – Highly Commended ●       Front Load Washing Machine – Highly Commended ●       Bottom Mount Fridge – Highly Commended ●       French Door Fridge – Highly Commended ●       Robot Vacuum Cleaner – Highly Commended ●       Tablet – Highly Commended	Most Trusted Brand ●       TV – Winner ●       Mobile Phones – Highly Commended ●       Tablet – Highly Commended
Top Quality   ●       Mobile Phone – Winner ●       TV – Winner ●       Tablet – Highly Commended

 

from Samsung Newsroom Australia https://ift.tt/uSRm9VY
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