Key Takeaways

### Meeting Takeaways: Multitasking Masters – Young Aussies Embracing Multi-Hyphenate Life

1. **Research Insights**:
– A study by Samsung Electronics Australia indicates that 25% of Millennials are involved in side hustles, while 20% of Gen MZ (Millennials and Gen Z) are engaging in content creation.
– Gen MZ is characterized by multi-dimensional identities, with many identifying as professionals (48%), but also as travelers (28%), connectors (25%), nurturers (24%), gamers (21%), fitness enthusiasts (16%), and creatives (16%).

2. **Lifestyle Trends**:
– Almost 30% of Gen MZ blend work, play, and personal growth throughout their days, challenging the traditional 9-to-5 work model.
– Personal growth and self-expression are priorities, with nearly 50% participating in wellness activities and 40% focused on skill-building.

3. **Samsung’s Product Launch**:
– The Galaxy Z Fold7 and Galaxy Z Flip7 are designed to support this multitasking lifestyle, featuring advanced technology such as a superior camera, Galaxy AI, and a foldable form factor suitable for busy users.
– Tanya Hennessy, a notable figure representing this generation, highlighted the utility of the Galaxy Flip7 as a versatile tool for her varied professional needs.

4. **Technology Usage**:
– Nearly 70% of Australians rely on smartphones to manage their work, life, and creative endeavors.
– Over 20% reported feeling overwhelmed by the multitude of apps and poor integration, highlighting the need for more streamlined technology solutions.

5. **Product Availability**:
– The Galaxy Z Fold7 starts at $2,899 and the Galaxy Z Flip7 at $1,799, both available in various colors.

6. **Comments from Leadership**:
– Nathan Rigger from Samsung Australia emphasized that these foldable smartphones are designed to be everyday companions, providing personalized support to help users focus on what matters most.

### Next Steps:
– Consider how to leverage insights on Gen MZ’s preferences when developing marketing strategies for Samsung products.
– Address common technological pain points highlighted in the research to enhance customer engagement.

---

Summary of Multitasking Masters: Young Aussies are embracing the multi-hyphenate life

 

Australians are redefining what it means to live a multi-dimensional life. New research[1] from Samsung Electronics Australia reveals that one in four Millennials are pursuing a side hustle, and nearly one in five Gen MZ (Millennials and Gen Z) are diving into content creation.

 

The research paints a vivid picture of Gen MZ as a generation that defies traditional labels, choosing instead to embrace multidimensional identities and live life on the flip side. Nearly half (48%) proudly identify as professionals, yet their sense of self extends far beyond the workplace. Many also see themselves as travellers (28%), connectors (25%), nurturers (24%), gamers (21%), fitness enthusiasts (16%), and creatives (16%) – a snapshot of passions that reflect a desire to explore every facet of life. This appetite for variety and self-expression is what defines how Gen MZ prefers to live on the flip side, blurring boundaries and reimagining what it means to thrive in today’s world.

 

Rather than compartmentalising their time into rigid blocks, almost 30% Gen MZ report blending work, play, and personal growth throughout the day, challenging the conventional 9-to-5 model and embracing a more fluid, experience-led lifestyle.

 

This shift also highlights a generation committed to personal growth and self-expression with almost half engage in wellness activities and 40% focus on learning and skill-building.

 

With the recent launch of the brand’s slimmest foldables: the Galaxy Z Fold7 and Galaxy Z Flip7, Samsung is here to empower the multi-hyphenate generation with the tools they need to successfully embrace every facet of their lives – no matter what that might be.

A true champion Australia’s multi-hyphenate generation, Tanya Hennessy – comedian, radio host, content creator and soon-to-be mum – has fully embraced the modern juggle. “We’re living in a time where being a multi-hyphenate isn’t just accepted—it’s celebrated. I’m a radio host, a podcaster, a writer, and a content creator – I’m constantly switching between professional and hyper-creative – and I need tech that is going to keep up and ideally make that easier for me.”

 

The ultra-sleek and stylish Galaxy Z Fold7 and Flip7 are packed with cutting-edge technology—including a superior camera for capturing content, Galaxy AI and Gemini Live capabilities[2] [3]allowing users to ask questions, get suggestions, and managing tasks without switching apps, and a foldable form factor that keeps them pocketable while unfolding to a larger screen. They seamlessly adapt to your lifestyle and are the ultimate multitasking tools to empower you to express, explore, and excel—no matter which hat you are wearing.

 

Tanya says, “The Galaxy Flip7 has been such a lifesaver. It comes with me everywhere – it’s got a brilliant camera and editing features. Plus, it acts as its own tripod, so I don’t need to carry anything – I just set it down, take the shot, and go.”

 

While nearly 70% of Australians depend on their mobile phones to juggle work, life, and creative pursuits, technology remains a double-edged sword with more than one in five respondents feeling overwhelmed by the sheer number of apps and the lack of seamless integration. Samsung is looking to help Australians by giving them the ability to streamline their lives through their phones.

“The new Fold7 and Flip7 mark a shift in how we think about our smartphones – they’re not just devices, but every day companions. From personalised updates that keep you ahead of the day, to hands-free help when you need it most, these foldables are built to take the pressure off busy, multitasking lives and give Australians more freedom to focus on what matters most,” said, Nathan Rigger, Head of Product, Mobile eXperience, Samsung Australia.

The Samsung Galaxy Z Fold7 is available in Jet Black, Blue Shadow, Silver Shadow, and Mint (Samsung.com online exclusive) from $2,899 (256GB), and the Samsung Galaxy Z Flip7 is available in Jet Black, Blue Shadow, Coral Red, and Mint (Samsung.com online exclusive) from $1,799 (256GB).

To find out more about Galaxy Z Fold7 and Galaxy Z Flip7, please visit: Samsung Newsroom Australia, Samsung Mobile Press and samsung.com/au/.

 

 

[1] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged over 18, in line with the current ABS census statistics. The fieldwork was conducted between 12th to 15th September 2025.  Total sample; Unweighted; base n = 1022

[2] Galaxy AI features are currently free of charge, with any specific plans for premium AI services to be decided in close coordination with our partners. There are currently no plans to charge for Galaxy AI features, however different terms may apply to other AI features provided by third parties, at the end of 2025.

 

from Samsung Newsroom Australia https://ift.tt/EXr4PRx
via IFTTT