Samsung Electronics Ranks 5th in Global Brands for the Sixth Consecutive Year

David Repairer , ,

Key Takeaways

### Meeting Takeaways: Samsung Electronics Ranks 5th in Global Brands

– **Recognition**: Samsung Electronics has been ranked as the 5th global brand by Interbrand for the sixth consecutive year, maintaining its position as the only Asian company in the top five since 2020. The brand value is reported at **$90.5 billion**.

– **Key Contributors to Brand Ranking**:
– Strengthening AI competitiveness across business divisions.
– Improving customer experiences through integrated products.
– Strategic investment in AI-related semiconductors.
– Implementation of a customer-centric brand strategy.

– **Leadership Statements**: Won-Jin Lee, President and Head of Global Marketing, emphasized Samsung’s commitment to leveraging AI for daily customer experiences and focusing on health and safety for brand growth.

– **Vision Statement**: Samsung’s vision, “Innovation for All,” aims to make AI accessible globally.

– **Mobile Sector Updates**:
– Advancements in **Galaxy AI** with an objective to equip 400 million devices.
– Leadership in foldable technology with the Galaxy Z Fold7 and Z Flip7.
– Commitment to enhanced privacy and security technologies.
– Expanded health services via wearables and Samsung Health.

– **Networks Sector Initiatives**:
– Strengthening leadership in AI-powered virtualized networks.
– Continued innovation supporting 5G applications and leading 6G standardization.
– Enhanced partnerships emphasizing sustainability in network technology.

– **Visual Display Achievements**:
– Leadership in premium TVs and sound devices.
– Innovations using AI to enhance customer viewing experiences.
– Ongoing partnerships for expanded content offerings.

– **Digital Appliances Performance**:
– Continued innovation to maintain global leadership in refrigerators and washing machines.
– Use of SmartThings to offer advanced convenience and AI experiences.
– Expansion of Bespoke AI appliances focusing on energy efficiency and design.

– **Semiconductor Developments**:
– Diverse portfolio management in cloud and AI applications.
– Sustaining leadership in mobile and automotive semiconductors.
– Ongoing investment in innovative solutions.

– **Brand Evaluation Criteria**: Interbrand’s rankings are based on financial performance, brand influence on customer purchases, and various brand competitiveness factors such as strategy and customer engagement.

These initiatives demonstrate Samsung’s commitment to innovation and customer satisfaction, securing its reputation as a leading global brand.

Summary of Samsung Electronics Ranks 5th in Global Brands for the Sixth Consecutive Year

 

Samsung Electronics today announced it has been recognised by Interbrand, a global brand consultancy, as the 5th-ranked global brand for the sixth year in a row. Interbrand releases its list of “Best Global Brands” each year. For this year’s list, Samsung recorded a brand value of $90.5 billion, upholding its position as the only Asian company to remain in the global top five since 2020.

 

According to Interbrand, Samsung Electronics’ evaluation was positively influenced by:

  • Strengthened AI competitiveness across the company’s business divisions
  • Enhanced customer experiences through unified integration across products
  • Focused investment in AI-related semiconductors
  • Execution of a customer-centric brand strategy

 

“Through AI innovation and open collaboration, Samsung has worked to ensure that more customers can experience AI in their daily lives,” said Won-Jin Lee, President and Head of Global Marketing Office at Samsung Electronics. “Moving forward, we will continue to focus on benefits for customers including in health and safety so that Samsung can grow into an even more beloved brand.”

 

Under the vision of “Innovation for All,” Samsung consistently strives to make AI accessible to more customers worldwide.

 

This year, Samsung reinforced its leadership in mobile AI with the continued advancement of Galaxy AI, aiming to make it available on 400 million devices within the year driving the democratisation of AI. In Consumer Electronics (CE), Samsung has expanded AI competitiveness by introducing AI technologies tailored to each product category, such as Vision AI and Bespoke AI.

 

Through open collaboration with diverse partners, Samsung has enhanced personalized AI experiences for customers, while also providing industry-leading security with Samsung Knox.

 

Beyond AI, Samsung continues to enhance the accessibility of its products and services and drive sustainable innovation across all business divisions. This includes energy savings through energy-efficient appliances connected via SmartThings.

 

Samsung’s Recognised Efforts in Each Business Division

 

Mobile

  • Leading the mobile AI era and driving the popularisation of AI with Galaxy AI
  • Strengthening foldable category leadership with the launch of Galaxy Z Fold7 and Z Flip7
  • Enhancing customer trust through strengthened privacy and security technologies
  • Expanding health services through advanced wearables, Samsung Health enhancements, and open collaboration

 

Networks

  • Reinforcing leadership in AI-powered virtualized Radio Access Networks (vRAN) and Open RAN
  • Consistently innovating technologies to support various 5G use cases, including high quality streaming and gaming
  • Leading the technical standardisation of 6G
  • Enhancing partnerships with customer companies and communicating the sustainability aspects of Samsung’s network technology

 

Visual Display

  • Solidifying global leadership in TVs, soundbars, and gaming monitors
  • Innovating viewing with rich AI features based on Vision AI
  • Enhancing The Frame and Art Store services to deliver personalised art TV experiences
  • Expanding content offerings through partnerships in TV Plus, entertainment, gaming, and music

 

Digital Appliances

  • Maintaining global leadership in categories such as refrigerators and washing machines through consistent product innovation and advanced AI capabilities
  • Providing differentiated convenience and advanced AI experiences through SmartThings integration
  • Expanding Bespoke AI appliance leadership across energy efficiency, usability, performance, and design

 

Semiconductor

  • Operating a diverse portfolio across cloud, on-device, and physical AI applications
  • Maintaining leadership in mobile and automotive semiconductors, including DDR, SSD, LPDDR, UFS, and Auto SSD
  • Continuing development and investment in innovative solutions like CMM-D and HBM
  • Sharing vision and industry leadership through influential tech events

 

Interbrand’s Best Global Brands are ranked based on brand value evaluation, which involves a comprehensive analysis of the company’s financial performance and outlook, the influence of the brand on customer purchases, and brand competitiveness (including strategy, empathy, differentiation, customer engagement, consistency, trust, and more). The ranking is one of the world’s longest-standing brand value evaluations, widely recognised for its credibility.

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