Samsung Introduces Future-Ready Mobile Security for Personalised AI Experiences
Key Takeaways
### Meeting Notes Takeaways: Samsung’s Future-Ready Mobile Security
**1. Introduction of One UI 8 Security Features:**
– Samsung Electronics announced security and privacy updates for upcoming Galaxy smartphones with One UI 8, reinforcing mobile technology safety with new protections for on-device AI, enhanced network security, and cross-device threat detection.
**2. Next-Generation Mobile Security – KEEP:**
– **Architecture:** A new system called KEEP creates encrypted, app-specific storage environments on devices to ensure apps only access their own sensitive information.
– **Integration with Personal Data Engine (PDE):** KEEP secures personal insights, empowering features like Now Brief and Smart Gallery while ensuring data remains on-device and user-controlled.
– **Scalability:** KEEP’s design allows it to support additional on-device features, enhancing AI experiences while prioritizing data privacy.
**3. Enhanced Threat Response – Knox Matrix:**
– **Proactive Notifications:** Knox Matrix now provides alerts and guidance for users regarding the security status of their connected Galaxy devices, improving transparency and user control.
– **Dynamic Protection:** Updates make it easier for users to manage and understand security across their devices, even for those without the latest security updates.
**4. Strengthened Secure Wi-Fi:**
– **Post-Quantum Enhanced Data Protection:** Secure Wi-Fi is upgraded to enhance network protection, offering features like Auto Protect, Enhanced Privacy Protection, and Protection Activity to ensure user data remains secure while online.
**5. Core Security Enhancements:**
– **Knox Vault**: Protects sensitive data in an isolated environment.
– **Auto Blocker**: Blocks unauthorized app installs and command-based attacks.
– **Advanced Intelligence Settings**: Allows users to disable online data processing.
– **Enhanced Theft Protection**: Employs methods like Identity Check to prevent unauthorized access.
**6. Commitment to Mobile Security:**
– Samsung’s updates reflect a dedication to evolving security in line with technological advancements, emphasizing on-device privacy, user control, and built-in safeguards against emerging security challenges.
### Conclusion:
The meeting highlighted Samsung’s proactive approach to enhancing mobile security, ensuring that personalization through AI does not compromise user privacy and safety in a rapidly evolving digital landscape.
Summary of Samsung Introduces Future-Ready Mobile Security for Personalised AI Experiences
Samsung Electronics Co., Ltd. today announced a new set of security and privacy updates rolling out with its upcoming Samsung Galaxy smartphones with One UI 8. These updates reinforce Samsung’s commitment to delivering powerful, trusted mobile technology in a rapidly evolving digital world by introducing new protections for on-device AI, expanding cross-device threat detection and enhancing network security.
Next-Generation Mobile Security for AI Personalisation
Samsung is introducing ,[1] a new architecture designed to safeguard the next generation of personalised, AI-powered features, as its latest innovation in mobile security. KEEP creates encrypted, app-specific storage environments within the device’s secure storage area, ensuring that each app can access only its own sensitive information and nothing more.
Supporting Galaxy’s Personal Data Engine (PDE),[2] KEEP helps secure a user’s personal insights – such as routines and preferences – that enable features like Now Brief and Smart Gallery search. These insights stay entirely on-device, protected by KEEP and furthersecured by Knox Vault. The result is a seamless foundation for Galaxy AI that delivers personalised intelligence while keeping data under the user’s control.
KEEP’s system-level structure allows it to scale across Galaxy AI[3] innovations. In addition to PDE, it now covers Now Brief, Smart Suggestions and other on-device features that rely on user-specific inputs – enabling more advanced AI experiences. With KEEP, Samsung is changing how mobile devices help safeguard data in the background to elevate privacy from a setting to an embedded design principle.
Smarter, More Connected Threat Response with Knox Matrix
As AI becomes more integrated across the ecosystem, Samsung is advancing protections that offer greater transparency and control for users, with Knox Matrix leading the way. Through One UI 8, Samsung is evolving Knox Matrix to deliver more proactive and user-friendly protection for connected Galaxy devices.
Users are notified across their connected Galaxy devices and guided to the ‘Security status of your devices’ page, where they can review the issue and take action. Even devices without the latest security status updates trigger a yellow-level warning.
Together, these updates make Samsung Galaxy’s ecosystem-level protection more dynamic, intuitive and visible, empowering users to maintain trust across all their devices with more confidence and clarity.
Secure Wi-Fi Strengthened with Encryption
In continuation of its commitment to security, Samsung is strengthening Secure Wi-Fi,[4] extending the trusted approach first introduced on the Galaxy S25 series through Post-Quantum Enhanced Data Protection (EDP). Secure Wi-Fi is now being upgraded with a new framework[5] designed to strengthen network protection.
In addition to this future-ready foundation, Secure Wi-Fi offers a suite of advanced privacy features:
- Auto Protect: Activates in public places like cafés, airports or hotels, securing Wi-Fi connections without requiring user action.
- Enhanced Privacy Protection (EPP): Encrypts internet traffic and routes it through multiple layers, combining packet encryption and relay to anonymise device information and help prevent tracking.
- Protection Activity: Provides visibility into protection history by showing which apps and networks were secured and how much data was encrypted over time.
A Trusted Platform with Built-In Safeguards
In addition to its latest innovations, Samsung continues to strengthen the core protections that underpin the Galaxy experience. These features reflect a multi-layered security approach that helps protect across hardware and software, while giving users greater visibility and control:
- Knox Vault secures sensitive credentials such as passwords, PINs and biometrics in a physically isolated environment.
- Auto Blocker helps provide defense, blocking unauthorised app installs, restricting command-based attacks and mitigating risks.
- Advanced Intelligence Settings gives users the option to turn off online data processing for AI features, so personal information can stay on-device.
- Enhanced Theft Protection helps protect personal data using safeguards like Identity Check and Security Delay to prevent unauthorised access.
This latest set of updates reinforces Samsung’s long-standing commitment to mobile security that evolves with innovation. It strengthens on-device privacy for personalised AI with , expands transparency and user control through Knox Matrix, . As new security challenges emerge, Samsung remains focused on delivering safeguards that are built in, always on and ready for what’s next.
[1] Available on Galaxy smartphones and tablets with One UI 8 or later.
[2] The Personal Data Engine functions when the Personal Data Intelligence menu is on. Analysed data will be deleted once the Personal Data Intelligence menu is turned off.
[3] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. Energy Score requires health data tracked from Samsung Galaxy Watch or Galaxy Ring and is intended for general wellness and fitness purposes only. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date.
[4] Secure Wi-Fi offers free protection of up to 1024MB per month for Android OS 13 or later, and 250MB per month for Android OS 12 or earlier versions. Availability details may vary by market or network provider and connectivity is subject to applicable network environments.
[5] This upgrade applies a post-quantum cryptographic algorithm certified under NIST FIPS 203 (ML-KEM). Availability may vary by market, model, and OS version.
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