Key Takeaways

Here are the key takeaways from the Samsung Newsroom notes about HDR10+ ADVANCED on Prime Video:

– Prime Video will be the first streaming service to offer HDR10+ ADVANCED globally, starting August 2026, on supported titles.
– Availability begins on Samsung’s 2026 TV lineup, with initial models including R95H, S95H, S90H, R85H, S85H, LS03HW, LS03H, and QN80H.
– HDR10+ ADVANCED introduces Enhanced Overall Brightness and AI-driven tone mapping to deliver brighter, more precise HDR and preserved shadow detail, plus Intelligent Motion Smoothing for smoother motion on fast-paced content.
– Enhanced Overall Brightness uses statistical metadata to maximize brightness across the full tonal range; AI-driven tone mapping preserves detail in dark scenes while increasing brightness for sports/action.
– Intelligent Motion Smoothing uses scene-by-scene metadata to adjust motion processing, maintaining a cinematic feel for cinema content and smooth motion for sports and action.
– The collaboration builds on the original HDR10+ launch with Prime Video dating back to 2017; HDR10+ has grown to 183 adopter companies and over 22,000 certified products.
– HDR10+ ADVANCED will be integrated into Samsung’s product lineup starting with 2026 TV models and will expand to more products as the HDR10+ ecosystem grows.
– Filmmaker Mode disables HDR10+ ADVANCED (not supported when Filmmaker Mode is on).
– Additional resources and references:
– HDR10+ ADVANCED information: hdr10plus.org/advanced
– Prime Video HDR10+ availability FAQ: hdr10plus.org/hdr10_faq/how-much-hdr10-content-is-available-on-amazon-prime-video
– Samsung TV lineup details: samsung.com/au/tvs
– Notable caveats:
– Real-world viewing experience may vary by content type and format.
– Initial rollout is limited to specific TV models listed above; broader device support to come later.

---

Summary of Samsung Launches HDR10+ ADVANCED Streaming Experience on Prime Video

Samsung Electronics Co., Ltd. today announced that Prime Video will be the first streaming service to offer HDR10+ ADVANCED[1] on supported titles globally beginning August 2026, with the service being first available on select TVs in Samsung’s 2026 TV lineup[2]. The next-generation High Dynamic Range (HDR) standard – designed to deliver brighter, more immersive picture quality for supported movies and shows3 – brings the benefits of Enhanced Overall Brightness and Intelligent Motion Smoothing to streaming viewers for the first time.

 

 

“As home viewing options become more diverse, users are prioritising elite viewing standards and greater levels of immersion,” said Taeyong Son, Executive Vice President of Visual Display (VD) Business at Samsung Electronics. “By collaborating with Prime Video, we are bringing HDR10+ ADVANCED to home entertainment systems for the first time, we are elevating the home viewing experience all over the world.”

 

HDR10+ ADVANCED is the next evolution of the HDR10+ standard and is specifically designed to empower today’s advanced televisions which have achieved ever larger screen sizes up to 115-inches, higher peak brightness, and greater colour depth than their predecessors, while satisfying the requirements of leading content distribution services. The standard preserves the creator’s intent across compatible displays while delivering a more dynamic, lifelike viewing experience for supported content.

 

It also introduces two powerful capabilities for customers. Enhanced Overall Brightness uses statistical metadata to make fuller use of today’s premium TV brightness capabilities, delivering brighter, more precise HDR across the full tonal range3. Additionally, AI-driven tone mapping preserves shadow detail in darker scenes and delivers the heightened brightness that sports and action content demands[3].

 

Meanwhile, Intelligent Motion Smoothing utilises scene-by-scene metadata to allow compatible displays to dynamically adjust motion processing, preserving the cinematic feel of film content while delivering smooth, natural motion for sports, action and other fast-moving scenes.

 

 

“At Prime Video, we’re dedicated to providing the best possible viewing experience, and HDR10+ ADVANCED represents a meaningful step forward for our customers,” said BA Winston, Vice President of Technology at Prime Video. “With Enhanced Overall Brightness and Intelligent Motion Smoothing, the picture quality adapts to bring out the best details in every scene, and we’re excited to deliver richer, more dynamic visuals on the titles our Prime Video customers love on supported devices.”

 

The collaboration builds on the successful launch of HDR10+ on Prime Video in December 2017, when Prime Video became the first streaming service provider to offer HDR10+ to customers. The launch made Prime Video’s entire HDR library available in HDR10+ on Samsung’s 2017 UHD TV lineup, using dynamic metadata to deliver enhanced contrast and colour. Since that launch, the HDR10+ standard has grown to encompass 183 adopter companies and more than 22,000 certified products[4].

 

HDR10+ ADVANCED will be integrated into Samsung’s product lineup starting with 2026 TV models, with support planned for future products as the HDR10+ ecosystem continues to grow. The rollout builds on Samsung’s 20-year leadership in the global TV market[5], reflecting the company’s continued commitment to advancing display technology and bringing premium viewing experiences to consumers worldwide.[6]

 

For more information on Samsung TVs, please visit www.samsung.com/au. For more information about HDR10+ ADVANCED, please visit hdr10plus.org/advanced.

 

[1] HDR10+ ADVANCED is not supported when Filmmaker Mode is enabled.

 

[2] HDR10+ ADVANCED will be available on the following models: R95H, S95H, S90H, R85H, S85H, LS03HW, LS03H, and QN80H.

 

[3] Compared to HDR10+. Viewing experience may vary according to types of content and format.

 

[4] For more information, visit https://hdr10plus.org/hdr10_faq/how-much-hdr10-content-is-available-on-amazon-prime-video/

 

[5] Omdia, Feb 2026. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

 

[6] Source: Omdia, February 2026. Global television market share by manufacturer, based on annual sales by volume and revenue. Results are not an endorsement of Samsung.

from Samsung Newsroom Australia https://ift.tt/aNiDFnX
via IFTTT