Key Takeaways

### Meeting Notes Summary: Samsung One UI 7 Rollout

**Announcement Date:** March 21, 2025
**Rollout Start Date:** April 2025

**Key Highlights:**

1. **Official Rollout:**
– One UI 7 will begin deployment in April 2025.
– Initial devices include Galaxy S24 series, Galaxy Z Fold6, and Galaxy Z Flip6, with a gradual rollout to additional Galaxy smartphones and tablets.

2. **New Design Features:**
– Emotive and streamlined interface for enhanced personalization and user experience:
– Simplified home screen and redesigned widgets.
– New lock screen with the Now Bar for real-time updates (e.g., workout progress, music control).

3. **AI-Driven Enhancements:**
– Improved productivity features including:
– **AI Select:** Context-aware recommendations for content handling (e.g., saving videos as GIFs).
– **Writing Assist:** Tools for summarizing and formatting text.
– **Drawing Assist:** Creative tools for combining text and images.
– **Audio Eraser:** Advanced audio editing capabilities for isolating and removing unwanted sounds.

4. **Natural Language Integration:**
– Google Gemini enables voice commands for search and device control, making interactions intuitive (e.g., finding restaurants).
– Settings adjustments can be made using natural language (e.g., adjusting brightness based on user comfort).

5. **Device Availability:**
– Gradual rollout includes various models:
– Galaxy S24 series, S24 FE, S23 series, S23 FE.
– Galaxy Z Fold5/6, Z Flip5/6, Tab S10/S9 series.
– **Note:** Availability may vary by market, and some features may require a network connection and Samsung Account login.

For additional details, please refer to Samsung’s official websites.

Summary of Samsung Announces Official Rollout of One UI 7 Starting from April

Samsung Electronics Co., Ltd. today announced that the official rollout of One UI 7 will start from April[1], bringing a bold new design for greater personalisation and control to the user experience. One UI 7 introduces new interface built for AI, helping users interact with their Galaxy devices more naturally than ever before. The update will be available starting with the Galaxy S24 series, Galaxy Z Fold6 and Z Flip6, gradually rolling out to more Galaxy smartphones and tablets.

Bold New Design for Greater Personalisation

One UI 7 comes with a simple, impactful, and emotive design, bringing streamlined and cohesive experience to Galaxy users. A simplified home screen, redesigned One UI widgets and lock screen allow users to intuitively and seamlessly customise their devices.

For added convenience, Now Bar[2] provides real-time updates that matter most right on the lock screen. So during a morning run, users can easily check their progress and see what song is playing in your Galaxy Buds – all with a simple swipe, without unlocking their phone.

Smarter AI Features for More Intuitive Experience

One UI 7 introduces seamless AI-driven experiences that help users to stay productive and explore their creativity.

With Galaxy AI, users can simplify everyday tasks, minimising the need to switch between applications. AI Select[3] intuitively recommends by understanding context. For example, a user can simple swipe the Edge Panel and click ‘AI Select’ icon when watching a video to save it as a GIF file. Writing Assist[4] allows users to easily summarise or automatically format contents in which texts can be selected.

One UI 7 also enables simple edits to give users more creative control and freedom. Drawing Assist[5] helps bring ideas to life with more than a single input, including combinations of text prompts and images or sketches. Audio Eraser[6] makes advanced editing accessible for all, by isolating categories of sounds and removing unwanted noise in videos.

With deeper Google Gemini[7] integration, controlling the device is as easy as speaking to a friend. Long-press the side button and say, “Find Italian, pet-friendly restaurants with outdoor seating nearby.” Gemini instantly pulls up recommendations in one seamless interaction.

Natural language search[8] extends to Settings, making it easier to adjust preferences. Users can simply go into Settings and say “My eyes are feeling tired.” In an instant, recommended options such as adjusting brightness or turning on Eye comfort shield appear.

Availability

One UI 7 will begin rolling out from April, expanding to more Galaxy smartphones and tablets in the following weeks[9], including the Galaxy S24 series, Galaxy S24 FE, the Galaxy S23 series, Galaxy S23 FE, Galaxy Z Fold6 and Z Flip6, Galaxy Z Fold5 and Z Flip5, the Galaxy Tab S10 series and the Galaxy Tab S9 series.

For more details, please visit: Samsung Newsroom Australia, Samsungmobilepress.com and  samsung.com/au/.

[1] Availability may vary by market.

[2] Availability of functions supported within the apps may vary by country. Some functional widgets may require a network connection and/or Samsung Account login.

[3] Results may vary depending on model. Accuracy of results is not guaranteed. Requires internet connection and Samsung Account login. Service availability may vary by country, language or device model. Availability of supported languages may vary. Certain languages may require language pack download.

[4] Writing Assist is available for Galaxy S24 series, Galaxy S24 FE, Galaxy S23 series, Galaxy S23 FE, Galaxy Z Fold6 and Z Flip6, Galaxy Z Fold5 and Z Flip5, Galaxy Tab S10 series and Galaxy Tab S9 series.

[5] Drawing Assist is available for Galaxy S24 series, Galaxy S24 FE, Galaxy S23 series, Galaxy S23 FE, Galaxy Z Fold6 and Z Flip6, Galaxy Z Fold5 and Z Flip5, Galaxy Tab S10 series and Galaxy Tab S9 series. Requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.

[6] Audio Eraser is available in Galaxy S24 series, Galaxy S24 FE, Galaxy Z Fold6 and Z Flip6, and Galaxy Tab S10 series. Results may vary per video depending on how sounds present in the video. Samsung Account login required. Six types of sound can be detected:voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

[7] Internet connection and compatible operating system required. Availability may vary be device, country, and language.

[8] Currently supported languages include Korean, English, German, French, Italian, Spanish, Chinese, Japanese, and Portuguese. Available in Galaxy S24 series, Galaxy S24 FE, Galaxy Z Fold6 and Z Flip6, and Galaxy Tab S10 series. Accuracy of results is not guaranteed.

[9] Availability and timing may vary by market.

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Key Takeaways

### Meeting Notes Summary

**Appointment Announcement**
– **New Position**: Phil Gaut has been appointed as Director of Consumer Electronics (CE) at Samsung Electronics Australia.

**Role Responsibilities**:
– Phil will lead the CE division, which includes Audio Visual and Home Appliances.

**Background**:
– **Experience at Samsung**: Phil has spent 12 years with Samsung, starting in the UK with roles in B2C and B2B IT solutions before moving to Australia in 2019.
– **Previous Position**: He has led the Display Brand & Monitors division in Australia for six years, achieving significant growth in both consumer and enterprise portfolios, including Pro-Display, Monitors, and Memory solutions.
– **Total Industry Experience**: Phil possesses 12 additional years of experience in consumer technology, covering various sales and management roles.

**Key Attributes**:
– Phil is known for his people-centric approach and has developed strong relationships across retail and channel sectors.

**Expectations**:
– Samsung Electronics Australia aims for continued growth and innovation under Phil’s leadership, leveraging his deep industry expertise to meet evolving consumer needs.

### Conclusion
Samsung welcomes Phil Gaut as the new Director of Consumer Electronics and looks forward to his contributions toward the company’s ongoing success in the consumer electronics sector.

Summary of Samsung Electronics Australia appoints Director, Consumer Electronics

Samsung Electronics Australia is pleased to announce the appointment of Phil Gaut, as Director, Consumer Electronics (CE). In this role, Phil will lead the CE division entailing of Audio Visual and Home Appliances.

Phil holds a 12-year long tenure at Samsung, first starting at Samsung Electronics UK in the former IT division which spanned both B2C and B2B notebook, print and display solutions; and in 2019 relocated to Sydney with his family, to join Samsung Electronics Australia. During his six years leading the Display Brand & Monitors at Samsung Electronics Australia, Phil has spearheaded the subsidiary’s fastest growing division, inclusive of both a consumer and enterprise portfolio which consist of Pro-Display, Monitors and Memory (Storage) solutions. Prior to Samsung, Phil has an additional 12 years’ experience in the consumer technology industry, spanning a mix of sales and management roles.

As proud leaders in innovation, Samsung Electronics Australia continually evolve to better meet the dynamic consumer electronics landscape, and pre-empt our customers’ needs. Phil has a people-centric approach, coupled with rich relationships, spanning all facets of retail and channel. Samsung welcomes Phil to the role, and with his deep industry expertise, he will navigate our business’s continued growth and success.

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Key Takeaways

### Meeting Takeaways: Samsung’s 2025 Australian OLED TV Lineup

1. **Product Launch**:
– Samsung introduces its largest OLED TVs in the 2025 lineup: **OLED S95F**, now available in **83-inch** and **77-inch** sizes.
– Introduction of a new series: **OLED S85F**, which will also feature 83-inch and 77-inch models.

2. **Technology Features**:
– **OLED Glare-free Technology**: Enhances viewing in both light and dark environments by reducing distractions and improving contrast.
– **AI-Powered Processor**: Includes features like 4K AI Upscaling, Auto HDR Remastering Pro, and Real Depth Enhancer Pro for superior picture and sound quality.

3. **Consumer Experience**:
– Designed to cater to the growing trend of larger screen preferences among Australians, providing enhanced viewing experiences across various content types (streaming, gaming, sports).
– Equipped with features like **Active Voice Amplifier Pro** and **Adaptive Sound Pro**.

4. **Gaming and Entertainment**:
– Includes Samsung’s **Endless Entertainment platform** and **Gaming Hub**, which consolidates games for a seamless experience.
– Integrated with **SmartThings Smart Hub** and **Samsung Knox Security** for personalized and secure usage.

5. **Availability and Pricing**:
– Models will be available at major retailers and on Samsung’s website starting next week.
– Pricing:
– **OLED S85F**: 83-inch at **$8,049**, 77-inch at **$5,749**.
– **OLED S90F**: 83-inch at **$9,199**, 77-inch at **$6,899**.
– **OLED S95F**: 83-inch at **$11,499**, 77-inch at **$9,199**.

6. **Software Updates**:
– New OLED models will receive **7 years of free OS upgrades**, enhancing consumer confidence in their purchase.

For ongoing updates and more information regarding Samsung’s OLED offerings, consumers are encouraged to sign up at Samsung’s official site.

Summary of Samsung brings its biggest and most accessible OLED TVs to its 2025 Australian AV lineup

Samsung OLED S95F now available in 83-inch and 77-inch screen sizes. Image simulated for illustrative purposes.

Samsung Electronics Co., Ltd, the world’s No.1 TV brand for 19 years[1] has today announced that its most advanced and intensely cinematic OLED TV – Samsung OLED S95F – will be available to Australians in an expansive 83-inch display for the first time, making it the brand’s biggest OLED TV size yet. In another Samsung-first, the company will introduce a third Samsung OLED series to its range, with the Samsung OLED S85F complimenting the OLED S95F and OLED S90F models.

The OLED S85F series will also offer 83-inch and 77-inch models, making the best of Samsung’s big screen OLED experiences accessible to more Australians; and will commence rolling out in Australian retail stores next week, with the big screen Samsung OLED S95F and OLED S90F models to closely follow.

The 83-inch and 77-inch Samsung OLED S95F TVs will feature Samsung’s new OLED Glare-free technology in Samsung’s slimmest design. Built to thrive in Australian conditions, Samsung’s Glare-free validated technology enables Australians to experience richer contrast, brighter brights, and deeper blacks in both light and dark rooms with less distractions.

Powered by Samsung’s most advanced AI-Powered processor, Samsung’s OLED S95F also brings the best of Samsung’s Vision AI innovation to Australian shores, delivering endless personalised entertainment experiences to enrich everyday life. Via Vision AI, Australians will experience exceptional advancements in picture and sound quality, including 4K AI Upscaling with 128 AI neutral networks making every on-screen and audio moment captivating. Auto HDR Remastering Pro, Real Depth Enhancer Pro and OLED Brightness Booster features is designed to automatically analyse content and environmental factors in real time, dynamically adjusting visuals and audio settings, providing a new standard of Samsung-optimised TV experiences[2].

“Samsung has always been committed to providing a screen for every Australian experience and we are so pleased to have pushed the boundaries of innovation once more to provide the best of Samsung OLED technology in our biggest form factors across the range,” said Simon Howe, Director of Audio Visual, Samsung Australia.

“Each year we see a growing number of Australians looking to upgrade their screen size, and with this trend comes the need to offer more big screen options across our wider TV range. Supported by Glare-free technology, encased in ultra-slim, minimalist designs, and packed with endless entertainment features; the large screen premium Samsung OLED S95F, immersive OLED S90F and accessible OLED S85F models aim to offer Australians more choice amongst the best of Samsung’s big screen home experiences.

All big screen Samsung OLED models spanning OLED S95F, OLED S90F, and OLED S85F models will provide Active Voice Amplifier Pro, Adaptive Sound Pro, and AI Auto Game mode alongside Pantone-Validated colour[3] and OLED HDR technologies[4]. The result is large beautifully bright screens with incredible contrast and superb performance for various content types – from streaming, gaming and watching live sports.

Beyond incredible big screen cinematic viewing, the Samsung 83-inch and 77-inch OLED S95F, S90F, and S85F models bring the best of Samsung One UI Tizen’s Endless Entertainment platform that enhances both viewing and gaming experiences. Via Samsung TV Plus[5], Australians can enjoy an extensive library of channels and on-demand content, bringing a wealth of entertainment right to their fingertips. For gamers, Gaming Hub consolidates games onto a single screen, enabling immersive gameplay without switching devices. Underpinned by SmartThings Smart Hub, Samsung Knox Security and Samsung Daily+, Samsung’s 83-inch and 77-inch OLED lineups are designed to enable secure, personalised and connected lifestyle experiences to enhance everyday life[6][7].

Applicable to 2025 OLED models, Samsung One UI is supported by a 7-year free OS upgrade providing Australian consumers with peace of mind for their Samsung big screen OLED purchase[8].

Big screen Samsung OLED models will be available at all major retailers and Samsung.com/au from next week.

Samsung OLED S85F

• 83-inch (QA83S85FAEXXY) RRP: $8,049
• 77-inch (QA77S85FAEXXY) RRP: $5,749

Samsung OLED S90F

• 83-inch (QA83S90FAEXXY) RRP: $9,199
• 77-inch (QA77S90FAEXXY) RRP: $6,899

Samsung OLED S95F

• 83-inch (QA83S95FAEXXY) RRP: $11,499
• 77-inch (QA77S95FAWXXY) RRP: $9,199

More information about Samsung’s full OLED range spanning S95F, S90F and S85F is yet to be announced. To say up to date with the latest news, sign up to Samsung’s AV hand raiser via: www.samsung.com/au/tvs/handraiser/

[1] Omdia, Jan-2023. Based on overall TV market share by manufacturer on an annual unit & revenue basis

[2] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.

[3] Picture quality may vary depending on quality and resolution of source content and viewing conditions. Screen image simulated for illustrative purposes.

[4] The range of HDR luminance is based on internal testing standards and subject to change according to viewing environment or specific conditions.

[5] Samsung account and internet connection required. Data fees may apply. Apps and channels are subject to change. Advertisements may appear on Samsung TV Plus.

[6] Internet connection and Samsung account required.

[7] Internet connection required. Visit Samsung’s SmartThings page for a list of compatible devices: https://ift.tt/9fJ4PH5

[8] Tizen OS upgrades will be provided for 7 years, starting from release year 2025 and applicable to 2023 models onwards

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Key Takeaways

### Meeting Takeaways: Samsung SSD 9100 PRO Series Launch in Australia

**Product Announcement:**
– Samsung Electronics Australia has launched the **SSD 9100 PRO Series** in Australia, featuring two models: the standard SSD 9100 PRO and the SSD 9100 PRO with Heatsink.

**Key Features:**
– The new SSDs deliver **up to twice the read and write speeds** of previous models, optimized for hard-core gamers, content creators, and AI workflows.
– Available storage capacities: **1TB, 2TB, and 4TB**, with an **8TB version** set to release in the second half of **2025**.

**Performance Metrics:**
– Utilizes **PCIe® 5.0** technology, achieving:
– Sequential Read Speeds: **up to 14,800 MB/s**
– Sequential Write Speeds: **up to 13,400 MB/s**
– Random Read/Write speeds of up to **2,200K/2,600K IOPS**.
– **49% improved power efficiency** compared to previous models due to an advanced 5nm controller.

**Thermal Management:**
– The Heatsink model provides enhanced thermal control and maintains a slim profile, making it compatible with both **desktop PCs and PlayStation® 5 consoles**.

**Samsung Magician Software:**
– Each SSD comes with Samsung Magician Software for:
– Real-time performance and optimization metrics.
– Firmware upgrades and authenticity checks.
– Early detection of potential failures.

**Pricing Information:**
– **SSD 9100 PRO:**
– 4TB: **$799.00**
– 2TB: **$419.00**
– 1TB: **$259.00**
– **SSD 9100 PRO with Heatsink:**
– 4TB: **$819.00**
– 2TB: **$439.00**
– 1TB: **$279.00**

**Future Developments:**
– The **8TB models** will become available in the **second half of 2025**.

**User Resources:**
– Installation guides are available online for users looking to install the SSD 9100 PRO onto laptops, computers, or consoles.

### Summary
The Samsung SSD 9100 PRO Series enhances storage performance with significant speed increases and efficiency, catering to demanding applications including gaming and content creation. The products are now available for purchase in specified configurations.

Summary of Samsung brings the new SSD 9100 PRO Series to Australia

Samsung Electronics Australia, the World’s No. 1 flash memory brand[1], has today announced the release of its SSD 9100 PRO Series in Australia. Delivering up to twice the read and write[2] speeds of its predecessors in more storage capacities, the SSD 9100 PRO and SSD 9100 PRO with Heatsink models represent a new generation of ultimate storage solutions to meet the needs of hard-core gamers, content creators, and professionals navigating AI workflows.

From today, SSD 9100 PRO and SSD 9100 PRO with Heatsink models are available for purchase in 1TB, 2TB, and 4TB sizes. Samsung Australia will expand the range to include 8TB capacities across the Series in the second half of 2025.

“The SSD 9100 PRO Series sets a new benchmark for fast, powerful and reliable storage while being the first NVMe SSD capable of supporting 8TBs of capacity,” said Bojan Jovic, Product Manager – Brand Memory Solutions, Samsung Australia. “2025 is going to be a year of advancements in technology with new generation chipsets capable of running complex AI workflows, enhanced gaming experiences, and bigger data loads on local devices rather than in the cloud on the way. Samsung’s SSD 9100 PRO Series is performance ready to meet this new era and will support Australians in personal and professional tasks – from handling professional photo and video editing, generating AI content, to PC and console gaming.”

Enhanced Performance and Power Efficiency to Turbocharge Virtually Every Task

The SSD 9100 PRO Series boasts lightning-fast PCIe® 5.0, enabling the drives to achieve up to 14,800/ 13,400 MB/s[3] sequential read/ write speeds – moving data nearly twice as fast as the previous generation. With random read/ write speeds of up to 2,200K/ 2,600K IOPS, the SSD 9100 PRO can tackle data-heavy files, AI workloads, and support fast paced video games and apps faster than ever before. Thanks to an advanced 5nm controller, the SSD 9100 PRO delivers up to 49% enhanced[4] power efficiency compared to its predecessor.

Experiencing the maximum performance of PCIe® 5.0 with minimal lags is made possible with the SSD 9100 PRO with Heatsink, which offers an additional layer of thermal control. With 1TB, 2TB and 4TB SSD 9100 PRO with Heatsink models boasting a low, slim profile of 8.8mmT, Samsung is expanding applications of its SSD range to compatible laptops in addition to desktop PCs and PlayStation® 5 consoles. At 11.25mmT, the SSD 9100 SSD 8TB model will also be compatible to support PlayStation® 5 consoles.

More Storage and Enhanced Compatibility with Samsung Magician Support

Samsung’s SSD 9100 PRO Series comes complete with Samsung Magician Software to help maintain peak performance. Samsung Magician Software provides real-time performance and optimisation metrics such as speeds, temperature performance, firmware upgrades and authenticity checks, with the ability to help detect potential failures before they happen.

The SSD 9100 PRO Series is now available in Australia via Samsung.com/au and select resellers, with pricing below:

• SSD 9100 PRO
• 4TB (MZ-VAP4T0BW) RRP: $799.00
• 2TB (MZ-VAP2T0BW) RRP: $419.00
• 1TB (MZ-VAP1T0BW) RRP: $259.00

• SSD 9100 PRO with Heatsink
• 4TB (MZ-VAP4T0CW) RRP: $819.00
• 2TB (MZ-VAP2T0CW) RRP: $439.00
• 1TB (MZ-VAP1T0CW) RRP: $279.00

The 8TB models will be available in the second half of 2025.

For a user guide on how to install the SSD 9100 PRO onto your laptop, computer or console, visit https://semiconductor.samsung.com/consumer-storage/ssdupgrade/

Samsung SSD 9100 PRO Specifications

Samsung SSD 9100 PRO / SSD 9100 PRO with Heatsink
Interface		PCIe® 5.0 x4, NVMe 2.0
Form Factor		M.2 (2280) / M.2 (2280 with Heatsink)
Hardware	NAND	Samsung V NAND TLC (V8)
	Controller	In-House Controller
	Cache Memory	1GB LPDDR4X	2GB LPDDR4X	4GB LPDDR4X	8GB LPDDR4X
Capacity		1TB	2TB	4TB	8TB
Performance	Seq. Read/ Write (MB/s)	14,700 / 13,300	14,700 / 13,400	14,800 / 13,400	14,800 / 13,400
	Ran. Read/ Write (IOPS, QD32)	1,850K / 2,600K	1,850K / 2,600K	2,200K / 2,600K	2,200K / 2,600K
Power	Active (Read/ Write)	7.6W / 7.2W	8.1W / 7.9W	9.0W / 8.2W	TBD
	Device Sleep (L1.2)	4.0mW / 3.3mW	4.8mW / 4.0mW	6.5mW / 5.7mW	TBD
Intelligent TurboWrite 2.0		114GB	226GB	442GB	TBD
Data Encryption		Class 0 (AES 256), TCG/Opal v2.0, MS eDrive (IEEE1667)
Total Bytes Written (TBW)		600	1,200	2,400	4,800
Warranty		Five (5) Year Limited Warranty

[1] World’s No.1 Flash Memory Since 2003. Source: 2003-1H.2024 OMDIA data: NAND suppliers’ revenue market share. Accurate as of date of publication.

[2] Compared to the SSD 990 PRO which achieves up to 1400K/ 1550K IOPS and sequential read/ write speeds up to 7450/ 6900 MB/s based on internal tests. Applies to 4TB and 8TB models. 1TB and 2TB models are excluded.  

[3] Compared to the SSD 990 PRO which achieves up to 1400K/ 1550K IOPS and sequential read/ write speeds up to 7450/ 6900 MB/s based on internal test results of 4TB and 8TB capacity models. 1TB and 2TB models are excluded.

[4] SSD 990 PRO sequential read/write 1,221/1,255 MB/s per Watt, 9100 PRO sequential read/write 1,822/1,703 MB/s per Watt based on the internal test result of the 2TB capacity model.

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Key Takeaways

**Meeting Takeaways: Samsung Electronics Named 2025 Advertiser of the Year by Spikes Asia**

1. **Award Recognition**: Samsung Electronics has been awarded the title of 2025 Advertiser of the Year by Spikes Asia, one of the premier awards for creativity and marketing in the APAC region. This marks Samsung’s second win, with their first in 2017.

2. **Commitment to Innovation**: The award showcases Samsung’s dedication to addressing consumer challenges through innovative technology and impactful marketing campaigns that resonate meaningfully with audiences.

3. **Remarks from Leadership**: Stephanie Choi, Samsung’s EVP & Head of Marketing for the Mobile eXperience Business, expressed the company’s honor in receiving the award and reiterated their commitment to blending technology with storytelling to enhance consumer connections and deliver positive industry impacts.

4. **Past Achievements**: Samsung has consistently excelled at Spikes Asia, earning multiple awards in 2024 including a Gold Spike and Silver Spike for the “Try Galaxy Fold” campaign, which showcased the Galaxy Z Fold’s unique features through an engaging hands-on consumer experience.

5. **Recent Campaign Highlights**: The “Flipvertising” campaign from Samsung Australia, developed with CHEP Network, received the Grand Prix in Creative Data and Direct categories in 2023. It emphasized an innovative approach by allowing Gen Z audiences to engage with the Galaxy Z Flip4 on their own terms.

6. **Future Implications**: Simon Cook, CEO of LIONS and Spikes Asia, highlighted Samsung’s marketing as a model that inspires global marketers, recognizing its profound influence across the region.

7. **Award Ceremony**: The Advertiser of the Year Award will be presented to Stephanie Choi during the Spikes Asia Awards ceremony on April 24, 2025, at the Swissôtel The Stamford in Singapore.

These points encapsulate the key outcomes and highlights from the meeting regarding Samsung’s recognition at Spikes Asia.

Summary of Samsung Electronics Named 2025 Advertiser of the Year by Spikes Asia

Samsung Electronics Co., Ltd. today announced it has been honored as the 2025 Advertiser of the Year by Spikes Asia, the oldest and most prestigious award for creativity and marketing effectiveness in the APAC regions.

This recognition highlights Samsung’s continued dedication to solving challenges for consumers with innovative and impactful technology solutions, which are brought to life through pioneering campaigns and forward-thinking initiatives that connect with audiences in meaningful ways. The win marks Samsung Electronics’ second time receiving Advertiser of the Year at Spikes Asia, with the first awarded in 2017.

“We are extremely honoured to receive this prestigious award. As a company with deeply rooted beliefs in openness, we strive to reflect this ethos in everything we do. This recognition is especially meaningful as we continue to expand our openness storytelling through innovative technologies and marketing experiences that make a positive impact on both people and the industry as a whole,” said Stephanie Choi, EVP & Head of Marketing, Mobile eXperience Business, Samsung Electronics. “By blending technology and storytelling to create deeper connections with consumers, we have worked alongside our amazing agency partners to bring our brand values to life in exciting ways – engaging, inspiring, and redefining what’s possible in advertising. We’re thrilled our efforts have been recognised and remain committed to delivering even more impactful experiences to our audiences.”

Consistently delivering groundbreaking creative campaigns over the years, Samsung remains one of the most awarded companies at Spikes Asia. Taking home four awards across multiple categories in 2024 at Spikes Asia, the “Try Galaxy Fold” campaign revolutionised the way consumers engage with foldable technology. By allowing users to sync two phones side by side, the campaign provided curious consumers with a hands-on experience of the Galaxy Z Fold’s expansive display and intuitive interface optimised for seamless multitasking. Taking home a Gold Spike and Silver Spike in Brand Experience & Activation, a Digital Craft Silver Spike and a Direct Bronze Spike, this innovative campaign reinforced the brand values of Galaxy and truly resonated with consumers to create stronger consideration of foldable smartphones moving forward.

Samsung Electronics Australia’s “Flipvertising” campaign, developed in partnership with creative agency CHEP Network – which garnered the Grand Prix in both the Creative Data and Direct categories in 2023, three Golds across Creative Data, Direct and Media, and a Bronze in Direct – emphasised the brand’s ongoing commitment to excellence in creative advertising. The campaign took a unique approach to reach audiences by enabling them to take ownership of their own search experience. By flipping traditional advertising concepts on their head, Samsung empowered its Gen Z audience to discover an organic, rewarding journey with the Galaxy Z Flip4, demonstrating Samsung’s expertise in delivering captivating yet authentic campaigns.

“Samsung’s groundbreaking work in blending technology with creativity continues to push the boundaries of what’s possible in marketing. Its ability to connect with audiences in such a meaningful way reflects the future of the industry, and we are proud to recognise it as the 2025 Advertiser of the Year,” said Simon Cook, CEO, LIONS and Spikes Asia. “Their achievements inspire marketers globally, and this award acknowledges the incredible impact its campaigns have made across APAC and beyond.”

The Advertiser of the Year Award will be presented to Stephanie Choi, EVP & Head of Marketing, Mobile Experience Business, Samsung Electronics at the 2025 Spikes Asia Awards ceremony which will take place at the Swissôtel The Stamford in Singapore on Thursday 24 April 2025.

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Key Takeaways

### Meeting Takeaways:

1. **Launch of One UI 7 Beta:**
– Samsung has announced the rollout of the One UI 7 beta program, which includes Galaxy AI features for more Galaxy devices.

2. **Devices Included in Beta Program:**
– The beta will be available starting March 6 for the Galaxy Z Fold6 and Z Flip6 in India, Korea, the U.K., and the U.S.
– Additional devices including the Galaxy S23 series, Tab S10 series, and A55 will also join the beta later in March.

3. **Application Process:**
– Users in the specified countries can apply to join the beta program through the Samsung Members app.

4. **Official Update Timeline:**
– The official One UI 7 update is set to start rolling out to select devices in Australia beginning in April.

5. **AI Integration:**
– One UI 7 features the integration of advanced AI agents with multimodal capabilities aimed at enhancing the user experience, making interactions more intuitive.

6. **Availability Note:**
– Availability of the beta and official updates may vary based on device model and market.

### Sources:
– Samsung Newsroom Australia
– Meeting date and publication: March 5, 2025, at 11:04 PM.

Summary of Samsung One UI 7 Beta Rolls Out to More Galaxy Devices

Samsung Electronics Co., Ltd. today announced the availability of Galaxy AI features on more Galaxy devices through the One UI 7 beta program, designed to offer the most natural and seamless mobile AI experience.

The beta program will be available for Galaxy Z Fold6 and Z Flip6 in India, Korea, the U.K. and the U.S. starting from March 6, rolling out to more devices within the month[1] including Galaxy S23 series, Tab S10 series and A55. Users in these countries can apply to join the beta program via Samsung Members.

The official One UI 7 update will begin to roll out to select devices in Australia starting within April.

Integrating leading AI agents with multimodal capabilities into every touch point of the interface, One UI 7 marks a significant leap forward in creating a new kind of mobile experience where every interaction feels more intuitive than ever before.

[1] Availability may vary by device model and market.

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Key Takeaways

### Meeting Takeaways from Samsung’s Announcement of New Galaxy A Series Smartphones

**Overview:**
Samsung Electronics launched the Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G, marking a significant integration of AI technologies into the Galaxy A series. These models focus on enhancing user creativity, durability, security, and longevity.

**Key Points:**

1. **AI Integration:**
– Introduction of “Awesome Intelligence” features aimed at improving creativity and user experience.
– Enhanced search capabilities with Google’s “Circle to Search” and new “Song Search” for identifying music via various means.

2. **Camera Enhancements:**
– All models feature a triple-camera system, including a 50MP main lens.
– New tools for photo editing, such as “Best Face” for group shots and improved “Nightography” for low-light photography.
– “Object Eraser” tool for removing unwanted elements from photos.

3. **Display and Performance:**
– Larger 6.7-inch FHD+ Super AMOLED displays with up to 1200 nits brightness.
– 5,000mAh battery across all models with fast charging capabilities.
– Enhanced performance through advanced chipsets (Exynos 1580 for A56, Snapdragon® 6 Gen 3 for A36).

4. **Durability and Design:**
– IP67 rating for dust and water resistance on all models.
– Use of Corning® Gorilla® Glass Victus®+ for better protection against scratches.

5. **Software Longevity:**
– Six years of Android OS and One UI updates, including security updates.
– Designed to optimize device performance throughout its lifecycle.

6. **Security Protections:**
– New Samsung Knox Vault integration providing enhanced device security.
– Additional features for theft detection and privacy control.

7. **Enterprise Solutions:**
– Launch of the Galaxy A56 5G Enterprise Edition aimed at businesses, featuring extended security updates and management tools.

8. **Availability and Pricing:**
– Models to be available in Australia from March 27, 2025.
– Pricing:
– Galaxy A56 5G: RRP $699 (Available in Awesome Olive and Awesome Graphite)
– Galaxy A36 5G: RRP $549 (Available in Awesome Lavender and Awesome Black)
– Galaxy A26 5G: RRP $499 (Available in Black)

9. **Further Information:**
– Details about the products can be found on Samsung’s official news and product websites.

The new Galaxy A series is positioned to deliver advanced mobile experiences by combining creativity with security and durability, reinforcing Samsung’s commitment to accessibility in mobile AI technology.

Summary of Samsung Marks a Step Forward With AI for Everyone by Introducing New Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G

Samsung Electronics Co., Ltd. today unveiled Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G, the latest Galaxy A series smartphones. For the first time, the Galaxy A series is integrating Awesome Intelligence—including Galaxy’s fan-favourite AI-powered features[1] to reimagine creativity — while bringing enhanced durability and longevity, as well as robust security and privacy protections to provide a safe and long-lasting mobile experience.

“The new Galaxy A series marks an important step in our mission of AI for all, by opening Galaxy’s incredible mobile AI experiences to even more people around the world,” said TM Roh, President and Head of Mobile eXperience (MX) Business at Samsung Electronics. “With these awesome new features and capabilities, we are excited to unlock limitless creativity on the Galaxy A series while ensuring a safe, reliable and fun mobile experience.”

Awesome Intelligence for Advanced Search and Creativity

Awesome Intelligence on Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G brings users powerful, fun and easy-to-use AI tools. Powered by One UI 7, Awesome Intelligence features bring amazing search and visual experiences to Galaxy A series users.

A fan-favourite on Galaxy A series devices last year, Google’s enhanced Circle to Search[2], makes it easier than ever to search and discover from the phone’s screen. With the latest upgrades, the search feature is faster and more contextual, now recognising phone numbers, email and URLs on the screen and helping users perform actions with a single tap. The update also introduces Song Search, which can identify music playing nearby, on the device, or even from a user’s own voice when they hum or sing. With support for multiple languages, Song Search makes it more effortless to find a tune with users no longer needing to wait for that song title to finally come to them.

Image for illustrative use only.

The Galaxy A series also takes the camera experience to a new level with creator-focused tools, starting with a powerful triple-camera system featuring a 50MP main lens on all devices and 10-bit HDR front lens recording on Galaxy A56 5G and Galaxy A36 5G for bright and crisp selfies. Galaxy A56 5G features leading camera technology with a 12MP ultra-wide lens, while the new Galaxy A series devices empowers creativity in new and exciting ways through intelligent visual editing.

Available on Galaxy A56 5G and Galaxy S25 series, Best Face[3] makes it easier than ever to capture the perfect group shot by selecting and combining the best expressions or features for up to five people from a motion photo. Whether someone blinked or looked away, Best Face ensures everyone looks their best in a single, seamless shot. The Galaxy A56 5G also brings enhancements to Nightography[4], with Low Noise Mode making its way to the 12MP selfie camera and additional wide camera support to capture stunning content in low-light settings.

Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G all bring fine-refined Object Eraser[5] , allowing users to remove unwanted distractions from photos. Whether it’s an unexpected passerby or a distracting shadow, users can manually or automatically select objects to erase, achieving a cleaner, more polished final image with just a few taps. Moreover, Filters[6] enables custom filter creation by extracting colours and styles from existing photos for users to apply for a unique and personalised effect depending on mood and taste. With these intelligent tools, users can refine and enhance their photos effortlessly, bringing a new level of creativity to every shot.

Built To Last with Upgraded Displays and Software Longevity

Image for illustrative use only.

Now with six generations of Android OS and One UI upgrades, and six years of security updates, the Galaxy A series reinforces its software longevity even more. These updates add additional support toward optimising the device’s lifecycle, ensuring users can enjoy a smooth and reliable experience for years to come.

The Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G also introduce a larger display[7] created for a high-quality, immersive viewing experience. Galaxy A56 5G and Galaxy A36 5G both feature a 6.7-inch[8] FHD+ Super AMOLED display with brightness levels reaching up to 1200 nits[9], allowing for a more vibrant and immersive entertainment experience. New stereo speakers further enhance the experience with rich, balanced sound.

Image for illustrative use only.

With a 5,000mAh battery[10] included throughout the entire line-up, the new Galaxy A series is designed to keep up with users’ daily routines. Galaxy A56 5G and Galaxy A36 5G support 45W charging power and Super-Fast Charge 2.0 technology, delivering even faster charging for extended use. Both models also deliver enhanced performance, as Galaxy A56 5G is powered by the Exynos 1580 chipset and Galaxy A36 5G features the Snapdragon® 6 Gen 3 Mobile Platform. A larger vapour chamber[11] in both devices helps sustain performance, ensuring smooth gameplay, video playback, and effortless multitasking.

Beyond performance, the new Galaxy A series is built to withstand life’s unpredictable moments. For the first time, Galaxy A26 5G features an IP67 dust and water resistance rating for strong protection against the elements, matching the IP67 rating on Galaxy A36 5G and Galaxy A56 5G[12]. Additionally, an advanced Corning® Glass cover material adds a layer of protection against scratches and cracks[13].

Expanded Protections for Security and Privacy Assured

Thanks to the integration of One UI 7 on the Galaxy A series for the first time, Samsung is further supporting robust security and privacy. With Samsung Knox Vault, the Galaxy A series provides an extra, fortified layer of device safety, transparency and user choice – ensuring sensitive data stays protected. Equipped with the latest One UI 7 security and privacy features, Galaxy A series users benefit from holistic protection  — including enhancements in Auto Blocker, Theft Detection, More Security Settings and other features.[14]

Samsung will also launch the Galaxy A56 5G Enterprise Edition[15], offering business-ready mobile experiences to cutting-edge enterprises of any size. Enterprise customers benefit from seven years of security and One UI updates, three years of warranty, and a two-year product lifecycle guarantee to ensure long-lasting and worry-free adoption. It also includes a one-year license to the Knox Suite – Enterprise Plan, the ultimate package to protect and manage extensive and complex device fleets through granular OS update control, device usage analytics, intelligent security insights, and exclusive features tailor-made for frontline workers.

The new Galaxy A series will be available in Australia in a range of colours[16] from 27 March, 2025.

• Galaxy A56 5G will be available in Awesome Olive and Awesome Graphite (From RRP $699)
• Galaxy A36 5G will be available in Awesome Lavender and Awesome Black (From RRP $549)
• Galaxy A26 5G will be available in Black (From $499)

To find out more about Galaxy A56 5G, Galaxy A36 5G, Galaxy A26 5G and other Galaxy smartphones, please visit: Samsung Newsroom Australia, Samsung Mobile Press and samsung.com/au/.

SPECIFICATION TABLE

^*Specifications may vary by market.
^*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.

[1] Fees may apply to certain AI Features at the end of 2025. Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features.

[2] Circle to Search is a trademark of Google LLC. Requires internet connection. Mobile data fees may apply. Circle to search feature must be enabled. May not work on all visual or audio elements. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Google SafeSearch filter applies.

[3] Best Face feature is available exclusively on the Galaxy A56 5G device from the Galaxy A series. Can detect up to 5 faces. Motion Photo must be activated to use this feature. Visible watermark overlay may be applied. Generative AI may produce unexpected results and accuracy of results not guaranteed.

[4] Results may vary depending on lighting conditions. Subject must be steady, any small movement can lead to blurry photos.

[5] Results may vary based on the images and the object you’re trying to remove. Users can remove unwanted objects from photos. It automatically fills in the background to seamlessly erase selected objects. Samsung Account may be required. Edit results may vary depending on the photography or filming condition. Results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy of results is not guaranteed.

[6] Filters feature is unavailable in the 3:4 64MP aspect ratio setting. Its availability might differ based on your device model and software version. Filter availability may vary based on resolution and aspect ratio settings. Up to 99 custom filters can be created.

[7] When compared to the corresponding Galaxy A55 5G, Galaxy A35 5G and Galaxy A25 5G devices.

[8] Measured diagonally, the screen size is 6.7″ in the full rectangle and 6.5″ accounting for the rounded corners. Actual viewable area is less due to the rounded corners and the camera hole.

[9] 1,200 nits at HBM (High Brightness Mode).

[10] Typical value tested under third-party laboratory condition. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 4,905 mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.

[11] Compared to the previous models, Galaxy A56 5G and Galaxy A36 5G maintain stable and smooth performance with effective phone cooling with Layer Stacked Graphite on A26 and enhanced Vapour Chamber on A56/36

[12] Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G are rated as IP67, Based on lab test conditions for submersion in up to 1 meter of freshwater for up to 30 minutes. Not advised for beach or pool use. Ensure the charging port is dry before charging. Please refer to your device’s user manual for further care instructions and limitations.

[13] Corning® Gorilla® Glass Victus®+ is applied to the front and rear of Galaxy A56 5G, Galaxy A36 5G and Galaxy A26 5G. *Corning® Gorilla® Glass Victus®+ back glass does not include camera glass.

[14] Availability, features and specifications provided in the article are subject to change and may vary by market and/or model.

[15] Availability may vary depending on country or region.

[16] Colour and model availability may vary depending on country, region, or carrier.

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Key Takeaways

### Meeting Takeaways: Galaxy Buds3 Series and Galaxy S25 Series Integration

1. **Enhanced User Experience**: The Galaxy S25 series enhances mobile interaction through advanced Galaxy AI, improving connectivity with the Galaxy Buds3 series.

2. **One UI 7 Rollout**: This update brings new audio features including:
– Quick access to sound settings via the smartphone’s quick settings panel.
– Ability to personalize sound settings for specific apps, eliminating the need for manual adjustments each time an app is used.

3. **Adjustable Sound Settings**:
– Users can now easily adjust volume, noise control, and sound preferences from the quick settings panel.
– Detailed steps for adjusting settings via the quick menu were provided.

4. **Adapt Sound Feature**:
– Tailors audio to individual hearing needs, offering a more personalized experience when on calls or watching videos.
– Users can choose between preset sound profiles or conduct a hearing test to create a custom sound profile.

5. **Interpreter Mode**:
– Introduces real-time language translation in 20 languages, allowing users to communicate effectively without needing to look at their smartphone.
– Users interact through tap controls on the earbuds for starting and stopping translations.

6. **Adaptive Sound Control**:
– The Galaxy Buds3 series includes Adaptive EQ and ANC, optimizing sound based on environmental conditions.
– Features like Siren Detect and Voice Detect enhance awareness by automatically adjusting sound levels based on surrounding noises or conversations.

7. **Future of Audio Innovation**:
– Samsung aims to set new standards in mobile AI and sound innovation with the Galaxy S25 series, ensuring users enjoy immersive and convenient audio experiences.

### Action Items:
– For users wanting to enable the new features, refer to provided steps for using the quick settings panel, enabling Adapt Sound, and utilizing Interpreter mode on the Galaxy Wearable app.
– Encourage users to explore the personalisation options available in One UI 7 to maximize their audio experiences with the Galaxy Buds3.

Summary of Galaxy Buds3 Series Offers Enhanced Convenience on the Galaxy S25 Series

The Galaxy S25 series has redefined how we interact with our phones and the world around us, helping elevate the power of Galaxy AI[1] to the next level. These more natural, context-aware and personalised mobile experiences bring new possibilities to Samsung’s full device ecosystem, including the Galaxy Buds3 series.

And now, with the rollout of One UI 7, you can access the most convenient and intelligent audio with Galaxy Buds3 and Buds3 Pro. Easily change sound settings on the quick settings panel and have your preferences applied to specific apps, all for your convenience. Plus, users can enjoy the more accessible, personalised audio experience enabled by Adapt sound feature.

Let’s take a closer look at how the Galaxy Buds3 series can enhance and transform your everyday soundscape.

New Features for Advanced Customisation and Convenient Control

Adjust Sound Settings with More Convenience   

Fine-tuning your audio should be quick and easy so you can enjoy whatever you’re listening to virtually anytime, anywhere. Galaxy Buds3 series makes the job much simpler with One UI 7, eliminating the need to separately access the Galaxy Wearable app on your compatible smartphone each time you want to adjust the settings for your device. Now for the first time in Galaxy, conveniently adjust volume, noise control, and sound settings all from your device’s quick settings panel for a hassle-free listening experience.

How to Adjust Buds Setting on Quick settings panel

1. Open Quick settings panel on your connected smartphone
2. Touch and hold the Volume slider in the panel
3. Tap which setting you would like to change

Personalise Sound Settings for Specific Apps

Sound setting preferences often vary by the app you’re using. For instance, when listening to music you may prefer the bass turned high, but when watching a movie, you prefer a more immersive 360-degree sound experience. With App sound settings, you no longer need to adjust sound settings each time you visit an app. Simply set your sound preferences for individual apps[2] once via quick settings panel, and the Galaxy Buds3 series will automatically apply them whenever the app starts playing media. A first-of-its-kind feature, this capability delivers a more seamless daily audio routine, tailored to your liking.

How to Use App sound settings

1. Open Quick settings panel on your connected smartphone
2. Touch the Earbuds icon in the media panel or touch and hold the Volume slider above the media panel
3. Tap on the sound setting you would like to adjust for the application that is being played.

Tailored Sound for Personal Hearing Needs

One UI 7 expands ambient sound capabilities even further with the updated Adapt sound feature[3], allowing you to curate the personalized sound experience with clearer and more accurate sound when on calls or watching videos so you don’t miss a line of dialogue. The advanced hearing test helps you create your own sound profile unique to you, or if you’re pressed for time, simply choose from three preset profiles based on your age groups.

How to Enable Adapt sound 1

1. Open the Galaxy Wearable app on your connected smartphone
2. Tap on Earbuds settings
3. Tap on Accessibility
4. Tap on Adapt sound
5. Choose among three preset profiles or do Hearing test

How to Enable Adapt sound 2

1. Open the Galaxy Wearable app on your connected smartphone
2. Tap on Sound quality and effects

• Tap on Adapt sound

4. hoose among three preset profiles or do Hearing test

An Intelligent Audio Experience for All

With the power of Galaxy AI, the Galaxy Buds3 series not only offers greater convenience, but supports enhanced communication with features that eliminate language barriers and enrich sound regardless of how you wear your earbuds or your environment, for more intelligently tailored moments.

Seamless Communication in 20 Languages

With Interpreter[4] in Listening mode, language barriers are no longer an obstacle. Whether listening to a lecture in a foreign language or having a conversation with someone in another language, Interpreter in Listening Mode allows you to hear the translation directly through your Galaxy Buds plugged into your ears without needing to look at your smartphone. Now, you can focus solely on the conversation and engage with others face-to-face.

Using Interpreter in Listening mode

1. Open the Interpreter app on your connected smartphone
2. Place the earbuds in your ears
3. Tap on Listening mode on the left side
4. Select your desired language
5. Tap on the microphone icon to start the translation
6. Tap on the microphone icon again to stop the translation
7. Pause, resume the translation using the Buds’ pinch control

Intelligently Optimised Sound, Anytime, Anywhere

Regardless of how you choose to wear your earbuds, the microphones in the Galaxy Buds3 series analyse both internal and external sound in real time to apply the optimal sound and Active Noise Cancellation (ANC) through Adaptive EQ and Adaptive ANC for each user.

What’s more, Galaxy Buds3 Pro can intelligently optimise sound in any environment. You can still enjoy your music fully when walking at a park, with Adaptive Noise Control constantly analysing surrounding sound and automatically adjusting the optimal level of noise without you needing to make any manual adjustments. Siren Detect and Voice Detect[5] automatically recognises emergency siren or your voice and raises the ambient sound, allowing you to stay aware of your surroundings or focus your attention on your conversation.

How to Enable Adaptive Noise Control

1. Open the Galaxy Wearable app on your connected smartphone
2. Tap on Adaptive

How to Enable Siren Detect

1. Open the Galaxy Wearable app on your connected smartphone
2. Tap on Auto switch to ambient sound
3. Select Siren detect

How to Enable Voice Detect

1. Open the Galaxy Wearable app on your connected smartphone
2. Tap on Auto switch to ambient sound
3. Select Voice detect

Sound Innovation for Everyone

With the launch of the Galaxy S25 series, Samsung has set a new standard for mobile AI, introducing a true AI companion that offers the most natural and effortless interactions between you and your world. As these intuitive and intelligent capabilities spread across the Galaxy ecosystem, the Galaxy Buds series will remain at the forefront of sound innovation — unlocking immersive and convenient audio experience for all.

[1] Galaxy AI features will be provided for free until the end of 2025 on supported Samsung Galaxy devices. Different terms may apply for AI features provided by third parties.

[2] Availability of functions may vary by apps. Some functional widgets may require a network connection and/or Samsung Account login.

[3] Adapt Sound feature is available on Samsung Galaxy Buds3 Pro only.

[4] Interpreter requires Samsung Account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Audio interpretation is only available when wearing Buds and connected to a Samsung Galaxy smartphone. Interpreter feature is not directly provided by Buds themselves.

[5] Adaptive Noise Control, Voice Detect and Siren Detect features are only available on Samsung Galaxy Buds3Pro. Adaptive Noise Control, Voice Detect and Siren Detect are all off by default.

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Key Takeaways

**Meeting Notes Takeaways: Samsung Tops YouGov’s Best Global Brands 2025 Rankings**

1. **Achievement**: Samsung Electronics has been ranked as the world’s best brand by YouGov for the second consecutive year in the Best Global Brands 2025 rankings.

2. **Historical Performance**: Samsung has shown consistent performance, having ranked fourth in 2017, then finishing within the top 4 each subsequent year. It was second in 2021 and first in both 2022 and 2025.

3. **Top Global Brands**: Only two brands in the top 10 originate from Asia, with Samsung being one of them.

4. **Survey Methodology**: The rankings are based on over 1 million consumer surveys conducted across 28 markets, evaluating brands on six attributes: Impression, Quality, Value, Customer Satisfaction, Reputation, and Recommendation.

5. **Industry Insight**: YouGov CEO Steve Hatch highlighted the critical importance of brand perception in today’s dynamic marketplace and its significant impact on consumer sentiment and company success.

6. **Interbrand Recognition**: In October 2024, Samsung was also recognized as a “Global Top 5” brand by Interbrand for the fifth consecutive year, surpassing a brand value of $100 billion for the first time. Key factors for this valuation included the expansion of AI-infused products, enhanced device connectivity, and a commitment to sustainability.

7. **No Rankings for 2023 and 2024**: It is noted that YouGov did not publish rankings for the years 2023 and 2024.

**Sources**: Samsung Newsroom Australia, February 26, 2025.

Summary of Samsung Tops YouGov’s Best Global Brands 2025 Rankings

Samsung Electronics is the world’s best brand among global consumers, according to YouGov’s Best Global Brands 2025 rankings.

This marks the second year in a row that Samsung has topped the rankings. After placing fourth in 2017, the company consistently finished within the top 4 on YouGov’s yearly lists before ranking second in 2021 and first in 2022. Only two of this year’s top 10 global brands originate from Asia, including Samsung.

* YouGov did not publish Best Global Brands rankings in 2023 and 2024

The YouGov Best Global Brand 2025 rankings draw on more than 1 million consumer surveys across 28 markets to identify the best-performing global and national brands. Respondents are asked their opinions of thousands of brands, rating them on six key attributes: Impression, Quality, Value, Customer Satisfaction, Reputation and Recommendation.

“Brands have never been more important — and in today’s dynamic marketplace, where consumer sentiment can make or break a company’s success, understanding brand perception is imperative,” said YouGov CEO Steve Hatch.

Back in October 2024, Samsung was recognised by Interbrand as a “Global Top 5” brand for the fifth consecutive year on the global brand consultancy’s annual “Best Global Brands” rankings. Samsung’s brand value surpassed the $100 billion mark for the first time on last year’s list, and Interbrand mainly attributed this to the expansion of Samsung’s portfolio of products infused with AI technologies, substantial consumer benefits derived from increased device connectivity and the company’s ongoing commitment to a more sustainable future.

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Key Takeaways

### Meeting Takeaways:

1. **Galaxy Go Fleet Launch**:
– Samsung Electronics Australia launched the Galaxy Go fleet, providing a premium commuting experience on Sydney Harbour (Feb 19-21) and Brisbane River (Feb 19-20).
– Thousands of Australians can enjoy this service, aligning with the launch of the Galaxy S25 series which emphasizes convenience and efficiency.

2. **Galaxy S25 Series Features**:
– Officially released on Valentine’s Day, the Galaxy S25 series includes advanced features designed to simplify daily tasks.
– Notable features include the AI-driven “Now Brief,” providing users with personalized updates on weather, traffic, and app notifications.
– The series includes enhanced camera capabilities and Samsung’s most powerful processor to date.

3. **Commuter Experience**:
– Passengers on the Galaxy Go will receive free breakfast snacks and refreshments while testing the Galaxy S25 features.
– There will be opportunities to win prizes by sharing experiences on social media with designated tags.

4. **Galaxy Go Fleet Routes**:
– **Sydney**:
– Route A: Manly Wharf to Circular Quay
– Route B: Rose Bay to Circular Quay
– **Brisbane**:
– Route A: West End Ferry Wharf to North Quay Ferry Wharf
– Route B: New Farm Park Ferry Wharf to Howard Smith Wharves

5. **User Requirements**:
– Travel is free, but passengers must sign a digital waiver. Space is limited.
– Users need a Samsung account to access certain features like “Now Brief.”

6. **Availability**:
– The Galaxy S25 series is available for purchase on Samsung’s website, with various color options for each model.

### Note:
– Be sure to check [Samsung’s website](https://ift.tt/sP3eXgj) for the latest updates on schedules and timetables.

Summary of Samsung Galaxy Go Fleet Is Elevating Aussie’s Morning Commute

Starting today, several thousand Australians will have the opportunity to elevate their traditional ferry commute thanks to Samsung Electronics Australia. Over the next few days, Samsung’s Galaxy Go fleet of watercraft is set to take over iconic Aussie waterways in Sydney Harbour (19 – 21 February) and the Brisbane River (19 – 20 February) giving commuters a faster, more premium, and more efficient way to start the workday – just like Galaxy S25 series and Galaxy AI[1].

The Galaxy Go fleet celebrates the launch of Samsung’s Galaxy S25 series, marking the arrival of the next generation of Galaxy AI. Officially available to Aussie customers since Valentine’s Day, the new flagship range puts more power and intelligence into the hands of users, helping them to make everyday life easier by streamlining complex tasks, and navigating daily chores with ease – no matter your level of technological expertise.

Eric Chou, Head of Mobile eXperience, Samsung Electronics Australia, said, “The Galaxy S25 series looks to revolutionise what an AI powered phone can do, offering convenience and time saving capabilities that we hope will set up Australians for success each day. It’s a true AI companion, with stunning camera capabilities and our most powerful processor to date. We hope the Galaxy Go fleet inspires Australians to discover new ways to simplify and enhance everyday life with Galaxy 25 series.”

Australians lead busy lives, with many people frequently reaching for their phones each day. This is where features like Now Brief[2], exclusive to Galaxy AI, truly stand out. Each morning, Now Brief offers users a quick overview of key information, such as the weather, traffic updates, and notifications from apps, including emails and social media. With Now Brief, Aussies can get personalised, actionable insights and suggestions based on their habits—generated directly on the device—helping them start and navigate their day with more ease.

Those aboard the Galaxy Go fleet will get a taste of the ultimate everyday convenience, including free breakfast snacks and refreshments. While journeying on a Samsung Galaxy Go premium watercraft, commuters will be able to get hands-on with the Galaxy S25 series and test out features like Now Brief, Audio Eraser[3], and on Galaxy S25 Ultra, the 50MP ultra wide camera[4], creating the ultimate Sydney Harbour or Brisbane River memory. Passengers will also have the chance to win the Ultimate Commuter Prize Pack by sharing their shots to social media, tagging @samsungau and hashtagging #GalaxyS25Ultra[5].

The Galaxy S25 series is available for purchase at Samsung.com/au/. The Galaxy S25 Ultra is available in Titanium Silverblue, Titanium Black, Titanium Whitesilver and Titanium Gray. Galaxy S25 and Galaxy S25+ is available in Silver Shadow, Navy, Icyblue and Mint.

Galaxy Go Fleet Schedule

Travel on the Galaxy Go fleet is free of charge, however space is limited. All passengers will be required to sign a digital waiver prior to boarding. For more information on timetables, visit https://www.samsung.com/au/explore/brand/galaxy-go/

SYDNEY

Route A – Manly Wharf / Circular Quay

Route B – Rose Bay / Circular Quay

BRISBANE

Route A – West End Ferry Wharf / North Quay Ferry Wharf

Route B – New Farm Park Ferry Wharf / Howard Smith Wharves

[1] Fees may apply to certain AI features at the end of 2025.

[2] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date.

[3] Results may vary per video depending on how sounds present in the video. Samsung Account login required. Six types of sound can be detected; voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.

[4] 50MP ultra wide camera available on Galaxy S25 Ultra only. Galaxy S25 and Galaxy S25+ feature 12MP ultra wide camera.

[5] T&Cs apply. Please visit https://ift.tt/C7WQGmR for more details.

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