1. **Event Overview**:
– Samsung Electronics is hosting the Odyssey Cup Counter-Strike 2 Championship, uniting gamers from Southeast Asia and Oceania.
2. **Legacy of the Odyssey Cup**:
– Launched in 2023, the Odyssey Cup has become a significant esports event in the region.
– Previous events include the successful Odyssey Cup Dota 21 Championship in 2024.
3. **Competition Structure**:
– The 2025 Odyssey Cup will feature multiple stages, culminating in a regional championship.
– National qualifiers will take place from October 31 to November 23, 2025, in countries including Australia, Indonesia, Malaysia, New Zealand, Singapore, the Philippines, Thailand, and Vietnam.
– Teams that qualify will enter a group draw for the finals.
4. **Grand Finale Details**:
– The championship finals will be held in Kuala Lumpur, Malaysia, from December 12 to 14, 2025.
– A total prize pool of $50,000 will be awarded to the winning team.
5. **Technology Highlight**:
– The competition will feature the Samsung Odyssey OLED G60SF gaming monitor, known for its 500Hz refresh rate, 0.03ms response time, and high-quality QD-OLED display.
6. **Community and Engagement**:
– The event aims to foster community building and showcase Samsung’s commitment to supporting and empowering gamers in the esports arena.
– Participants and fans can follow the event through Samsung Australia’s YouTube Channel.
7. **Call to Action**:
– Interested gamers can register for the Odyssey Cup at odyssey-cup.com.
### Conclusion
The Samsung Odyssey Cup Championship is set to be an exciting showcase of talent and community spirit in the esports field, with significant opportunities for players across Southeast Asia and Oceania.
Summary of Samsung Electronics Odyssey Cup Counter-Strike 2 Championship Ignites Competition Across The Region
Fueling esports passion across Southeast Asia and Oceania, bringing together the region’s finest gamers
Samsung Electronics presents the Odyssey Cup Counter-Strike 2[1] Championship, uniting gamers across Southeast Asia and Oceania for an electrifying experience that captivates players and spectators alike.
Building on the Odyssey Cup Legacy
First launched in 2023, the Odyssey Cup has established itself as a highlight in the region’s esports calendar. In 2024, Samsung hosted the Odyssey Cup Dota 21 Championship which saw an Australian team reach the finals. In 2025, Samsung remains steadfast in providing a platform for gaming enthusiasts and aspiring champions to shine.
Designed as a multi-stage competition, the 2025 Odyssey Cup will see participating markets, including Australia, Indonesia, Malaysia, New Zealand, Singapore, the Philippines, Thailand, and Vietnam, crown their own champions during the national qualifiers – 31 October to 23 November – before advancing their winning teams to the regional stage.
The winning teams will subsequently enter a group draw to determine match-ups for the exciting grand finale, which will be held in Kuala Lumpur, Malaysia, from 12 to 14 December, where they will compete for the regional championship title and an attractive US$50,000 prize pool.
Powered by Samsung Odyssey Gaming Monitors
Integral to the championship is none other than Samsung’s Odyssey OLED G60SF, a gaming powerhouse engineered for peak performance and responsiveness. With its 500Hz refresh rate[2], blistering 0.03ms response time[3], and vibrant QD-OLED display, this monitor is meticulously crafted to provide brilliant visuals, speed, and immersion-empowering players to unleash their full potential in the intense battles of Counter-Strike 21.
A Regional Celebration of Esports
“The Odyssey Cup represents more than esports – it celebrates community building and showcases Samsung’s commitment to empowering gamers and shaping the landscape of esports and digital culture,” said Leslie Goh, Head of Regional Display Solutions, Samsung Southeast Asia and Oceania.
Australians can follow the Odyssey Cup action via Samsung Australia’s You Tube Channel, culminating in a thrilling, and all expenses paid grand finale in Kuala Lumpur.
Do you have what it takes to be the next Odyssey Cup champion? Register now atodyssey-cup.com.
[1] Counter-Strike 2 and Dota 2 are trademarks of Valve Corporation.
[2] Refresh rate may vary based on the performance of the input source.
[3] Refresh rate and response time may vary based on the performance of the input source. Based on GtG measured under internal test conditions. Results may vary by content and monitor settings. GtG (Grey to Grey) measures the time taken for a monitor pixel to change from one grey value to another.
### Meeting Takeaways: The State of Sleep in Southeast Asia & Oceania
1. **Health Priorities**:
– In Australia, health ranks as the third highest daily priority, following finances and family. However, many individuals struggle to obtain the recommended 7-9 hours of sleep, averaging only 6 hours and 51 minutes nightly.
2. **Benefits of Sufficient Sleep**:
– Key benefits associated with proper sleep include improved immunity (21%), maintenance of good health (17%), and enhanced mental agility (16%).
3. **Practical Steps for Better Sleep**:
– **Step 1: Establish a Consistent Bedtime Routine**
– Prioritize a consistent bedtime routine to combat the “inability to switch off,” which is a significant concern for 25% of Australians.
– Utilize Galaxy devices, such as the Galaxy Watch8 and Galaxy Ring, to enhance bedtime routines and create a conducive sleep environment through automation (e.g., using the SmartThings app).
– **Step 2: Maintain Energy Throughout the Day**
– Addressing daily energy levels is essential, with 19% of Australians concerned about fatigue despite adequate sleep.
– The Galaxy Watch8 features an Energy Score, which measures physical and mental readiness based on sleep and activity data.
– **Step 3: Ensure a Comfortable Night’s Rest**
– Comfort during sleep is crucial; 19% of participants expressed concern here.
– The Galaxy Watch8 offers innovative features like the Antioxidant Index to contribute to long-term wellness while promoting healthy sleep habits.
4. **Technology Integration**:
– Samsung’s Galaxy devices aid users in monitoring and optimizing their sleep through insights such as sleep environment reports, Bedtime Guidance, and sleep tracking capabilities.
– The Galaxy Ring is introduced as a wearable that provides detailed tracking of sleep stages, movements, and vital signs, facilitating improvements in sleep health.
5. **Call to Action**:
– It is encouraged for all demographics (students, parents, professionals) to adopt the suggested strategies to improve sleep quality, boost productivity, and enhance overall well-being.
Overall, the meeting emphasized the significant role of sleep in health and wellness in Southeast Asia and Oceania, while showcasing how Samsung’s technology can assist users in enhancing their sleep habits.
Summary of The State of Sleep in Southeast Asia & Oceania
Across Australia, sleep is emerging as a critical—yet often overlooked—pillar of health and well-being frequently sacrificed in favour of the demands of modern lifestyles today.
Casting a lens on this reality, the Samsung SEAO (Southeast Asia and Oceania) Ecosystem Health Study[1] sought to analyse the general lifestyle and sentiments towards health and fitness, as well as general wellness habits—including sleep, fitness, and lifestyle choices. While adults in Australia rank health as their third highest daily priority, trailing finances and family according to the study, many still struggle to achieve the recommended seven to nine hours of sleep.[2] An average person in SEAO sleeps for just 6 hours and 51 minutes every night and stand to miss out on benefits that they rank as important reasons to getting sufficient shut-eye – such as improved immunity (21%), maintaining good health (17%), and staying mentally agile (16%).
Want to sleep better and feel these benefits? Here are three practical steps to address common sleep concerns using Galaxy devices like the Galaxy Watch8 series and Galaxy Ring.
Step 1: Establish a consistent bedtime routine
Galaxy Watch8, built to suit diverse lifestyles with advanced capabilities—setting a new standard for style and personalised health experiences.
Establishing a consistent bedtime routine is the primary concern for consumers in Australia (25%) citing an “inability to switch off” as a further obstacle to a good night’s rest.
We all know that going device-free is easier said than done, with many relying on smartphones as their alarm. Enter the Galaxy Watch8 series and Galaxy Ring, super comfortable sleep companions that even allow you to dismiss alarms by just pinching your fingers!
Beyond putting aside one’s smartphone for the evening, winding down also includes setting up a peaceful environment that is conducive for sleep. Custom routines on the SmartThings app[3] cue your connected devices automatically, turning off your lights and TV at bedtime for instance.
(Left) A sleep environment summary card displayed in Galaxy Now Briefing, (Right) a detailed sleep environment report
Personalising your sleeping conditions doesn’t stop there. Sleep environment reports[4] from Samsung Health app provide detailed insights into key factors — such as temperature, humidity. When connected to your Galaxy devices, other appliances like Samsung air conditioners can work together to ensure you have a pleasant sleep through adjusting the temperature with “Good Sleep” mode[5] that finds the optimal temperature at each sleep stage[6] for a top-notch sleeping environment.
Bedtime Guidance provides personalised recommendations based on the user’s sleep data from the past three days.
Adding another layer of support, Galaxy Watch8’s Bedtime Guidance[7] analyses sleep patterns then suggests an optimal bedtime based on your previous statistics, so you can reset your sleep schedule and wake up refreshed.
For those concerned about long-term sleep health, the Galaxy Watch8 series also detects signs of moderate sleep apnea.[8] The Galaxy Ring complements this with a powerful sleep AI algorithm and detailed sleep tracking[9] to monitor movement during sleep, heart and respiratory rate, and snoring—making it easy to build better sleep habits over time.
Step 2: Maintain your energy throughout the day
Energy Score on the Galaxy Watch8 and Galaxy S25 Ultra
The next most concerning aspect of sleep in Australia is whether one can maintain one’s energy levels throughout the day (19%). We are all familiar with the feeling of having apparently slept well the night before yet but still experiencing fatigue during the day, with the duration of sleep not translating into the desired energy levels across work, study or play. When you pick up your smartphone in the morning or simply check your Galaxy Watch throughout the day, a glimpse of your Energy Score[10] tells you all you need to know.
Energy Score, an indicator of your condition based on 7 key sleep and activity metrics
Energy Score indicates a daily measurement of your physical and mental energy and readiness, based on sleep, activity, and heart rate data, to help you find a healthy balance in the day ahead. Measuring from 0 to 100, a low score guides you to take things easy, while a high score helps gives you the confidence to push your limits.
Step 3: Ensure a comfortable night’s rest
After proactively harnessing the short-term benefits of a good night’s sleep, such as better energy throughout the day, the next biggest concern is to simply have a comfortable sleep (19%).
That’s why the Galaxy Watch8 series goes beyond sleep tracking with features like the Antioxidant Index[11], a first-of-its-kind Samsung smartwatch capability that measures your carotenoid level in just five seconds, giving you another layer of insight to build a long-term wellness routine.
As you take the steps to make adjustments to your sleep, Galaxy’s Sleep Coaching Program[12] helps tracks your progress, analyses your accumulated sleep pattern data and provides you insights with suggestions for better sleep such as meditating before bed, for example.
To get clued into how to make your sleep more comfortable, Galaxy Ring is your go-to wearable that sits comfortably on your finger whilst tracking overall sleep including sleep stages, sleep patterns, movement during sleep, overnight skin temperature, Heart Rate (HR) and Heart Rate Variance (HRV) and providing Sleep Coaching program to improve your sleep habits, when you wake up[13]. First time users get to test their ideal ring size with the Galaxy Ring sizing kit before confirming their purchase.[14]
Whether you’re a student, parent, or working professional, the need for restorative rest is both universal and profoundly personal. Try out these three steps today and make the change to your everyday sleep for better productivity, energy and overall well-being!
[1] The Samsung SEAO Ecosystem Health Study was conducted in December 2024 via online surveys, with 18,168 respondents (of which 3,098 were wearable users), aged 18 – 59 years old, in Australia, Indonesia, Malaysia, New Zealand, Singapore, Thailand, Philippines and Vietnam.
[3] Must download SmartThings/Wearable/Samsung Health apps available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Devices must be signed in with the same Samsung account. Possible through models above Galaxy Watch4 series and Galaxy Ring and features may vary depending on region.
[4] The Sleep environment report feature is available on Samsung Galaxy smartphones running One UI 7.0 or later and Samsung Health version 6.29 or later. Availability may expand in the future. For more information on compatible devices that can measure sleep environments, refer to the Sleep condition report under the “How to Use” section in the SmartThings app.
[5] Available for Room Air Conditioners – AR**B******, AR**C******, AR**D******, AR**F****** with Wi-Fi. Requires mobile phones above Galaxy S22, and wearable devices above Galaxy Watch4 series or Galaxy Ring. Features may vary depending on region.
Must download SmartThings/Wearable/Samsung Health apps available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. Devices must be signed in with the same Samsung account. Possible through models above Galaxy Watch4 series and Galaxy Ring and features may vary depending on region.
[6] Setting routines based on sleep conditions may not be supported in certain countries. This feature is available on Samsung Galaxy smartphones with One UI 7.0 or Samsung Health version 6.29 or later, with plans for future expansion. A connected device capable of detecting sleep and wakefulness — such as Galaxy Watch4/5/6/7, Galaxy Watch Ultra, Galaxy Fit3 and Galaxy Ring — is required. For more information, refer to the “Accessories” section in the sleep tab of the Samsung Health app.
[7] Bedtime Guidance is available on Android phone (Android 11 and above) and requires Samsung Health app (v6.30.2 or later). Bedtime Guidance based on 3 days of sleep analysis of user’s circadian rhythm and sleep pressure. Bedtime Guidance Feature does not act as a medical/therapeutic device. It is solely intended for fitness and wellness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease. Samsung recommends that you consult with your doctor or physician before participating in any exercise program.
[8]Sleep Apnea feature is currently available in some selected countries only. Sleep Apnea feature requires at least 2 days of sleep data within a span of 10 days (the two days do not necessarily have to be consecutive, but must be recorded within those 10 days).The Sleep Apnea Feature is intended to detect signs of moderate to severe obstructive sleep apnea in the form of significant breathing disruptions in adult users 22 years and older, by tracking sleep twice over a ten-day monitoring period. It is intended for on-demand use. This feature is not intended for users who have previously been diagnosed with sleep apnea. This feature is not intended for use in the screening, diagnosis, treatment or management of sleep apnea and users should not use this feature to replace traditional methods of diagnosis and treatment by a qualified clinician. If a pattern of breathing disturbances is identified by this feature, or you experience any other symptoms of sleep apnea or any other breathing disturbance, consult a doctor. The absence of a notification does not exclude the presence sleep apnea. ALWAYS FOLLOW THE INSTRUCTIONS FOR USE. IF SYMPTOMS PERSIST, WORSEN OR CHANGE UNEXPECTEDLY, TALK TO A HEALTHCARE PROFESSIONAL.
[9] Sleep Tracking requires sleep data of at least 7 days (including 1 workday and 1 day off). Sleep Tracking feature does not act as a medical/therapeutic device. It is solely intended for fitness and wellness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease. Samsung recommends that you consult with your doctor or physician before participating in any exercise program.
[10] Energy Score is available on Android phones (Android 11 or above) and requires Samsung Health app (v6.27 or above). Samsung Account login required. Service availability may vary by country, region, language. To check the Energy Score, the health data tracked from Samsung Galaxy Watch must be synchronised with the Samsung Health app. Needs at least the previous day’s activity data and sleep, and heart rate data during sleep. Energy Score does not act as a medical/therapeutic device. It is solely intended for fitness and wellness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease. Samsung recommends that you consult with your doctor or physician before participating in any exercise program.
[11] *Antioxidant Index available on Android phones (Android 10 or above) and requires the Samsung Health app (v6.30.2 or above). Samsung account login required.
* Antioxidant Index measures carotenoid levels.
*To measure, place the center of your finger on the sensor at the back of the Watch and hold it for 5 seconds. While antioxidant index can be measured using any finger, the thumb is recommended for the most accurate result.
*Repeated measurement due to uneven skin texture may lead to inaccurate results.
*Antioxidant Index is for fitness and wellness only. Not intended for use in detection, diagnosis or treatment of any medical condition. Please consult a medical professional for advice if you’re concerned about your antioxidant level.
[12] Available on Samsung Health app v.6.24 or above and must be paired with Samsung Galaxy smartphones with Android OS 11 and above. Samsung account login required. Requires sleep data of at least 7 days (including 1 workday and 1 day off). Sleep Coaching feature does not act as a medical/therapeutic device. It is solely intended for fitness and wellness purposes only and is not intended for use in the diagnosis of disease or other conditions; or in the cure, mitigation, treatment or prevention of disease. Samsung recommends that you consult with your doctor or physician before participating in any exercise program.
[13] Sleep tracking features are intended for general wellness and fitness purposes only. Not intended for use in detection, diagnosis, treatment of any medical condition or sleep disorder. The measurements are for your personal reference only. Please consult a medical professional for advice. Sleep Coaching requires sleep data of at least 7 days, including 2 days off.
[14] Availability of Galaxy Ring sizes and colours may vary by country/region. Galaxy Ring sizes are based on US standard sizes (US 5 – US 15). One Sizing Kit is available free of charge upon purchasing the Galaxy Ring. Only one Sizing Kit is provided per order number. Sample rings included in the Galaxy Ring Sizing Kit are inoperable and for measuring ring size only. Wearing the sample ring for at least 24 hours is recommended to allow sufficient time for your finger to adapt to the fit of the Galaxy Ring.
2. **Technology Highlights**:
– Features individually controlled micro RGB LEDs, smaller than Mini LEDs, for enhanced color accuracy.
– Supports **81 bit processing** and certified by VDE for Micro RGB Precision Colour.
– Includes the **Micro RGB AI Engine** for real-time picture and sound optimization.
3. **Key Features**:
– **Glare-Free Technology**: Minimizes reflections for improved viewing comfort.
– **Metal SuperSlim Design**: Thin profile (35.7mm) and lightweight (90.5kg).
– **Samsung Art Store**: Transform the TV into a gallery with ultra-precise colors.
– **Enhanced Security**: Equipped with Samsung Knox and a 7-year free Tizen OS upgrade program.
4. **Smart Features**:
– Integrated with Samsung Vision AI for personalized viewing experiences.
– Offers free content through **Samsung TV Plus** and console-free gaming with **Samsung Gaming Hub**.
– Smart home control via **SmartThings** app.
5. **Marketing Insights**:
– Goal: To redefine ultra-premium TV experiences and offer exceptional viewing for premium consumers.
– Positioning as the first ultra-large TV with groundbreaking technology tailored for home cinema.
**Action Items**:
– Monitor the launch on **December 10, 2025**.
– Register for updates via [Samsung’s website](https://ift.tt/N36YrLx).
– Prepare marketing strategies highlighting the TV’s unique features and benefits.
Summary of Feel the power of colour: Samsung Brings its First Micro RGB TV to Australia
Samsung’s 115” Micro RGB R95. Image simulated for illustrative purposes. Cables not shown.
Samsung Australia has today announced pricing and availability of its ground-breaking Micro RGB R95 display – the 115” Micro RGB TV – which is set to redefine ultra-premium TV experiences by bringing colour beyond cinema-standards to Australian homes. Priced at $42,999, Samsung Micro RGB R95H will roll out nationwide from 10 December 2025, gifting premium consumers an opportunity to unlock incredible viewing experiences in time for Christmas.
Incredible Colour Expression Beyond Mini LED and Mini RGB
Samsung’s 115” Micro RGB R95 TV utilises individually controlled red, green, and blue micro RGB LEDs—each less than 100µm in size[1]—arranged in an ultra-fine pattern behind the panel. To contextualise the incredibly small size of these Micro RGB LEDs: a Micro RGB LED in Samsung’s R95 is approximately 1/2 the size of a Mini LED[2]. As a result, the Micro RGB R95 is the first Samsung ultra-large TV to support 81 bit processing (27 bitX3) and has received VDE’s certification for Micro RGB Precision Colour. The result is an ultra-large, ultra-premium TV that can deliver hyper realistic picture quality with exceptional colour accuracy.
“In making Micro RGB display technology a reality for Australian consumers via the new Micro RGB R95 TV, Samsung is offering an ultra-large home cinema experience that goes beyond expectations by unlocking new levels of colour accuracy, contrast and immersive content experiences,” said Simon Howe, Director – Audio Visual, Samsung Australia. “Supported by Vision AI and Samsung’s Glare-Free technology,[3] Micro RGB reinforces our commitment to provide a screen for virtually every experience, tailored to suit various needs.”
Samsung’s 115” Micro RGB R95 TV sets a new benchmark by incorporating the following features:
Micro RGB AI Engine[4]: Powered by AI, the Micro RGB R95’s engine optimises picture and sound in real time, enhancing colour output for a lifelike and immersive experience. The Micro RGB AI Engine also supports the best of Samsung Vision AI capabilities and R/G/B Colour LED local dimming, creating an overwhelmingly vivid picture.
Micro RGB Precision Colour: Certified by VDE for Micro RBG Precision Colour, it finely and precisely controls colours that delivers picture quality almost indistinguishable from reality.
Glare-Free Technology[5]: Designed to help reduce reflections, Samsung’s certified anti-glare technology minimises discomfort from glare enabling a clear, comfortable and focused viewing experience in various indoor lighting environments.
Metal SuperSlim Design: Incredibly sleek and minimalistic premium profile which elevates home décor, blending seamlessly into virtually any space. With a width measuring 35.7mm top to bottom and weighing 90.5kgs overall, the Micro RGB R95 is Samsung’s thinnest and lightest 115″+ RGB TV in Australia[6].
Samsung Art Store: Transform the Micro RGB R95 TV into an expansive 115” gallery, with classic pieces coming to life in Pantone Validated, ultra-precise Micro RGB colours[7].
Security and Longevity: Secured by Samsung Knox and supported by a 7-year free Tizen OS Upgrade program, ensuring up-to-date security and software enhancements.
Samsung Micro RGB R95 will also feature Samsung Vision AI supporting personalised viewing experiences in addition to endless free content via Samsung TV Plus[8], console-free gaming through Samsung Gaming Hub[9], and seamless smart home control via SmartThings[10].
The 115” Samsung Micro RGB R95 will be available from 10 December 2025 via Samsung.com/au and leading retailers nationwide for $42,999 AUD. To stay updated on the latest information about the Micro RGB R95, register your details via https://www.samsung.com/au/tvs/micro-rgb-tv/
[1] Each R, G and B is the smallest available in any LED TV as of 24 October 2025
[3] * The R95F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.
[4] Viewing experience may vary according to types of content and format. Upscaling may not apply to PC connection and Game Mode.
[5] The R95F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.
[6] As of 27 October 2025. Compared to Hisense 116″ RGB-Mini LED which measures 40mm wide and weighs 102kgs with the stand.
[7] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year.
[8] Channel number counts including Samsung TV Plus and Plex (third-party app) are current as of January 2025. Internet connection and Samsung account required.
[9] A controller may be required depending on the specific game being played on the Gaming Hub.
Internet connection, additional gaming service subscriptions and third party apps (depending on game or service) may be required. Content services are subject to change without notice. Requires Samsung Account. Xbox Game Pass Ultimate subscription and compatible controller required. Fees apply.
[10] Requires Samsung Account, internet connection and SmartThings enabled devices. Please visit https://ift.tt/s4g3trT for a list of current compatible devices.
– **Easiest to Use:**
– Microwave: Winner
– Front Load Washing Machine: Highly Commended
– Top Load Washing Machine: Highly Commended
**Consumer Feedback and Impact:**
– The awards are based on responses from over **60,000 Australians**, highlighting real consumer experiences and satisfaction.
– The recognition underscores Samsung’s commitment to product innovation and improving home life through smart technology.
**Product Innovations:**
– Samsung’s **2025 product range** includes:
– Bespoke AI Heat Pump Combo
– Bespoke AI Jet Ultra vacuum (world’s most powerful with 400W suction)
– 809L Bespoke AI Family Hub + Refrigerator
– 615L AI Home Side By Side Refrigerator
**Comments from Leadership:**
– Rachel Carter (Head of Home Appliances) emphasized Samsung’s focus on consumer needs for driving long-term value.
– Graham Cooke (Finder) noted the significance of the awards in guiding consumer investment in appliances.
For more details, refer to Samsung’s official website and Finder’s Customer Satisfaction Awards results.
Summary of WINNER: Samsung voted ‘Australia’s Most Loved whitegoods brand’ at 2025 Finder Customer Satisfaction Awards
Pictured: Samsung Bespoke AI Heat Pump Combo. Image simulated for illustrative purposes.
Samsung is today celebrating recognition as Australia’s ‘Most Loved Whitegoods Brand’ at the 2025 Finder Customer Satisfaction Awards. The top accolade was achieved alongside 21 additional awards wins and 13 highly commended nods across Samsung home appliance categories including Washing Machine, Refrigeration, Microwave, Washer Dryer Combo, Heat Pump Dryer, and Stacked Washer Dryer.
In achieving the ‘winning’ honours, Samsung secured the highest scores against more than 20 competing brands, as rated by Australian consumers:
Most Loved:
– Whitegoods – Winner
– Washing Machine – Winner
– French Door Fridge – Winner
– Top Load Washing Machine – Winner
– Front Load Washing Machine – Winner
– Top Mount Fridge – Winner
– Microwave – Winner
– Fridge – Highly Commended
Top Value:
– Stacked Washer Dryer – Winner
– Top Mount Fridge – Winner
– Top Load Washing Machine – Winner
– Bottom Mount Fridge – Highly Commended
– French Door Fridge – Highly Commended
Most Reliable:
– Washing Machine – Winner
– Top Load Washing Machine – Winner
– Front Load Washing Machine – Winner
– Bottom Mount Fridge – Winner
– Top Mount Fridge – Winner
– Microwave – Highly Commended
Top Performance:
– Washing Machine – Winner
– Top Load Washing Machine – Winner
– Top Mount Fridge – Winner
– Bottom Mount Fridge – Winner
– Front Load Washing Machine – Highly Commended
– French Door Fridge – Highly Commended
Most Recommended Brand:
– Washing Machine – Winner
– Top Load Washing Machine – Winner
– Top Mount Fridge – Highly Commended
– Bottom Mount Fridge – Highly Commended
– Clothes Washer Dryer Combo – Highly Commended
– Stacked Washer Dryer – Highly Commended
– Heat Pump Dryer – Highly Commended
Easiest to use:
– Microwave – Winner
– Front Load Washing Machine – Highly Commended
– Top Load Washing Machine – Highly Commended
Currently in its sixth year, Finder’s Customer Satisfaction Awards is among the most comprehensive consumer recognition programs in Australia, surveying over 60,000 Australians about products and brands they use everyday. In asking consumers to rank brands against the survey metrics, the program recognises brands that best meet consumer expectations with the purpose of helping more Australians make smarter, more confident purchasing decisions.
Rachel Carter, Head of Department- Home Appliances, Samsung Australia says the abundance of 2025 Finder Customer Satisfaction awards reflects Samsung’s relentless commitment to driving product innovation, performance, value and reliability through security, connectivity and intelligence across every home appliance product category.
“Samsung is a consumer-centric business, drawing on a deep understanding of what consumers are looking for to build appliances that will drive long-term value and enable better living at home for years to come,” said Ms. Carter.
“We’re incredibly honoured to be recognised by tens of thousands of Australian consumers so directly via the Finder Customer Satisfaction Awards. Our range of powerfully performing whitegoods are designed to be powerful individually and extraordinary as part of a connected ecosystem of products, working together to unlock efficiencies and with ease to help you move through your day effortlessly. We’re proud that our 2025 range does all this and more.”
Graham Cooke, head of consumer research at Finder, said the Awards celebrate the brands that Aussies can count on to deliver quality, performance, and value.
“Appliances and tech are a significant investment for households, and with so many options available, it can be hard to know which brands consistently deliver. The Finder Customer Satisfaction Awards reflect real-world experiences from thousands of Australians, giving shoppers a clear picture of the products that truly perform.”
Samsung’s 2025 line-up represents the next leap forward in Samsung’s vision to simplify Australian home life. Pushing the limits of performance, Samsung’s 2025 line-up includes the world’s most powerful cordless stick vacuum with up to 400W of suction power[1] – the Bespoke AI Jet Ultra . The 809L Bespoke AI Family Hub + and 615L AI Home Side By Side Refrigerator expand Samsung’s ‘Screens Everywhere’ vision, initiated by the Bespoke AI Heat Pump Combo, whereby AI Home screens on kitchen and laundry appliances extend the products’ core purpose by enabling entertainment, smart home connectivity, family communication and more.
[1]* Based on testing by SLG Prüf- und Zertifizierungs GmbH, in accordance with the IEC 62885-4 Cl.5.8 standard, using a handheld type vacuum cleaner (with no brush) in Jet mode. Measured at the inlet of the non-motorized tool when the dustbin is empty and a large capacity battery that is fully charged. Lasts up to 1 min. The results were compared to cordless stick vacuum models available on the market with a stated suction power within 30% of the actual suction power of the Samsung model tested by SLG. Based on sales data between January 2024 and December 2024 as compiled by an independent market research institute.
– **Product Overview**: The Galaxy A17 features AI-powered productivity, enhanced durability, and immersive displays, providing a versatile experience for students, professionals, and creatives.
– **Target Audience**: Designed to help users stay connected, capture memories, and improve daily productivity.
– **Key Features**:
– **Multi-Tasking**: Offers Gemini Live for enhanced multitasking capabilities.
– **Battery Life**: Long-lasting battery life to support continuous usage.
– **Durability**: Rated IP54 for water and dust resistance, with Corning® Gorilla® Glass Victus® for added protection.
– **Pricing and Availability**:
– Galaxy A17 5G launches in Australia on September 26, 2025, starting at $349 (Black).
– Galaxy A17 will be available from October 10, 2025, also in Black, starting at $299.
– **Cautions**:
– The water and dust resistance may decrease over time due to wear and tear.
– Battery life may vary based on network conditions and usage patterns.
– **Links for Reference**:
– Samsung’s terms for Galaxy AI features [here](https://ift.tt/wDX1J9z).
### Summary
The Galaxy A Series, especially the A17 model, aims to enhance productivity and connectivity, making tasks more enjoyable and efficient for various user groups.
Summary of How do you spell Awesome? With the Galaxy A17
Have you ever wondered how you could make life awesome?
From AI-powered[1] productivity and enhanced durability,[2] to massive immersive displays and more, the latest additions to the Galaxy A Series deliver experiences that are A.W.E.S.O.M.E. in every way.
In this piece, we explore how the devices help students, professionals, and creatives stay connected, capture memories, and power through the day. Whether it’s multi-tasking with Gemini Live[3] on the Galaxy A17’s[4] long battery life[5] by binge-watching videos, get more out of every day with the new Galaxy A Series.
[1] Galaxy AI basic features provided by Samsung are free. Future releases may include enhanced features or new services that are offered on a paid basis. Different terms may apply for AI features provided by third parties. Galaxy AI basic features are those services listed under “Advanced intelligence” in the current Samsung Services Terms and Conditions. https://www.samsung.com/au/terms/samsung-services/
[2] Galaxy A17 5G is rated as IP54. Based on lab test conditions, the device is sprayed by 10 liters of fresh water per minute for 5 minutes at all angles. Not advised for beach or pool use. Water and dust resistance of device is not permanent and may diminish over time due to normal wear and tear. Corning® Gorilla® Glass Victus® is applied to the front of the device.
[3] Gemini is a trademark of Google LLC. Gemini Live feature requires internet connection and Google Account login. Compatible with certain features and certain accounts. Available on select devices and select countries, languages, and to users 18+.
[4] Galaxy A17 5G is available in Australia in Black from $349 from 26 September 2025. Galaxy A17 will be sold in Australia 10 October 2025. Available in Black, Galaxy A17 will be available from $299.
[5] Actual battery life may vary depending on network environment, usage patterns and other factors.
1. **Certification Achievement**: Samsung’s 2025 OLED TV model S95F has been certified as a “Real Black” display by VDE, a leading electrical engineering certification institute in Germany, signifying its top-tier picture quality.
2. **Technical Specifications**:
– The OLED display achieved black levels below 0.005 nits in dark environments, ensuring true black.
– It maintains black accuracy even in bright rooms and under direct sunlight, providing reflection-free images.
3. **Advanced Technology**:
– The S95F series incorporates Samsung’s proprietary Glare-Free 2.0 technology, which minimizes reflections and enhances the depth and detail of black levels.
4. **Evaluation Tests**: For certification, the S95F model underwent three rigorous evaluations:
– Impact of ambient light in bright rooms.
– Black level performance in dark settings.
– Measurement of surface gloss level to assess glare.
5. **Enhanced Viewing Experience**: The Real Black-certified OLED TVs offer exceptional color clarity and contrast, ideal for gaming and cinematic experiences, ensuring stunning visuals across different lighting conditions.
6. **Market Leadership**: Samsung has been the market leader in TVs for 19 consecutive years, underpinned by its advancements in premium displays and innovations.
7. **Gaming Compatibility**: In addition to the VDE certification, the 2025 OLED TV lineup is the industry’s first to receive AMD FreeSync Premium Pro certification and is validated as NVIDIA G-SYNC compatible, ensuring seamless gameplay.
8. **Product Range**: All sizes of the S95F series, including 55″, 65″, 77″, and 83″, have received the certification.
9. **Official Announcement Date**: The announcement was made on October 18, 2025.
For more information about Samsung OLED TVs, visit [Samsung’s website](https://ift.tt/UzOr8w5).
Summary of Samsung’s 2025 OLED TV Certified as a VDE ‘Real Black’ Display for Industry-Leading Picture Quality
Pictured, (L to R): Hoon Seol, Vice President and Head of CE Division at Samsung Electronics Germany and Ansgar Hinz, the Chairman and CEO of VDE
Samsung Electronics Co., Ltd. has announced that its 2025 OLED TV S95F model has been officially certified as a Real Black display by the Verband der Elektrotechnik (VDE), a leading electrical engineering certification institute in Germany.[1] By meeting the required standards to be genuinely considered Real Black, Samsung has proven that its OLED technology delivers a true black viewing experience.
The certification validates the OLED display’s crisp, reflection-free images[2] with near-perfect blacks measured below 0.005 nits in dark environments[3], as well as black accuracy in sunlit rooms and even under direct sunlight[4]. The result is crystal-clear visuals with rich, deep blacks in their truest form[5].
“Earning VDE’s Real Black certification is proof of our commitment to taking OLED technology to new heights,” said Hoon Seol, Vice President and Head of CE Division at Samsung Electronics Germany. “We look forward to bringing more customers the opportunity to experience world-class picture quality with the deepest blacks and colour clarity.”
“VDE’s ‘Real Black’ certification is awarded only to displays that excel in our most demanding evaluations,” said Ansgar Hinz, the Chairman and CEO of VDE. “Samsung’s OLED stood out for its ability to maintain rich, accurate blacks across a wide range of lighting environments — from home theaters to brightly lit living rooms. This achievement reflects both technological excellence and a commitment to delivering consistent picture quality in real-world conditions.”
Meeting the Highest Standard for Real Black Validation
The flagship OLED TV series comes equipped with Samsung’s advanced Glare-Free 2.0. VDE’s certification affirms the exceptional performance of this proprietary technology, which preserves the depth and details of the OLED display’s black levels by minimising reflections.
To earn this certification, Samsung’s OLED S95F series was evaluated on how “truly black” the display appears under various viewing conditions, with performance assessed through three rigorous tests:
Ambient light impact in bright rooms: The display was evaluated for the level of distraction caused by light reflections for viewers while watching TV.[6]
Black levels in dark settings: In a dark room test, the display’s black level performance was measured to ensure it met the standard of 0.005 nits or less.[7]
Surface gloss level: Screen surface reflections were measured to determine the amount of glare of Samsung’s Glare-Free Technology.[8]
Exceptional Colour for Gaming and Entertainment
The Real Black-certified OLED series delivers exceptional colour clarity and contrast that brings every detail to life, whether in fast-paced games or cinematic scenes. The advanced OLED Glare-Free technology enhances this experience by preserving rich colours and deep blacks in any lighting conditions so that viewers can enjoy stunning, true-to-life visuals no matter the content.
Samsung has led the global TV market for 19 consecutive years,[9] a position built on its leadership in premium displays and leading-edge innovations in viewing experiences. In addition to the VDE Real Black certification, Samsung’s 2025 OLED TV lineup is the first in the industry to be certified with AMD FreeSync Premium Pro and has recently been validated as NVIDIA G-SYNC compatible, ensuring seamless performance and smooth gameplay.
[1] All sizes of the 4K OLED TV S95F series (55’’, 65’’, 77’’ and 83’’) have received certification.
[2] Samsung OLED: ≤ 15 Gloss Unit(GU)(ex. Mirror: 100 GU). Independently tested and verified by VDE on the Samsung 4K OLED TV S95F, Test Report: 332597-TL6-1, valid until 4 August 2026.
[3] Black level ≤ 0.005 nits in a dark room (based on ITU-R BT.2100-3 under VDE’s dark room conditions). Independently tested and verified by VDE on the Samsung 4K OLED TV S95F, Test Report: 332597-TL6-1, valid until 4 August 2026.
[4] Greyscale discrimination AVG ΔE2000 ≤ 5 in a bright room with 500 Lx. Independently tested and verified by VDE on the Samsung 4K OLED TV S95F, Test Report: 332597-TL6-1, valid until 4 August 2026
[5] Black level ≤ 0.005 nits in a dark room (based on ITU-R BT.2100-3 under VDE’s dark room conditions). Independently tested and verified by VDE on the Samsung 4K OLED TV S95F, Test Report: 332597-TL6-1, valid until 4 August 2026.
[6] Greyscale discrimination AVG ΔE2000 ≤ 5 in a bright room with 500 Lx. Independently tested and verified by VDE on the Samsung 4K OLED TV S95F, Test Report: 332597-TL6-1, valid until 4 August 2026
[7] Black level ≤ 0.005 nits in a dark room (based on ITU-R BT.2100-3 under VDE’s dark room conditions). Independently tested and verified by VDE on the Samsung 4K OLED TV S95F, Test Report: 332597-TL6-1, valid until 4 August 2026.
[8] Samsung OLED: ≤ 15 Gloss Unit(GU)(ex. Mirror: 100 GU). Independently tested and verified by VDE on the Samsung 4K OLED TV S95F, Test Report: 332597-TL6-1, valid until 4 August 2026.
[9]Omdia, Feb-2025 (Results are not an endorsement of Samsung).
### Meeting Takeaways: Shaping Lasting Change in Southeast Asia & Oceania
**1. Continuous Growth and AI’s Transformative Potential:**
– Samsung emphasizes the commitment to continuous improvement and empowering the next generation for innovation.
– Emerging technologies, particularly generative AI, are viewed as crucial for enhancing capabilities.
**2. Human Development Index Insights:**
– Recent UNDP report indicates a slowdown in global human development progress to a 35-year low.
– Despite concerns, 60% of global respondents express optimism about AI generating new job opportunities.
**3. Addressing the Digital Divide:**
– Samsung acknowledges its responsibility as a technology leader to equip individuals with AI and necessary skills for significant societal contributions.
**4. Collective Innovation through Human-Centered AI:**
– Southeast Asia & Oceania (SEAO) is fostering a generation keen on leveraging AI for career advancement and social change.
– Two-thirds of respondents expect to see AI applications in education, health, and work within the next year.
**5. Solve for Tomorrow Program:**
– The “Solve for Tomorrow” (SFT) program aligns with the UN’s vision for an economy where people leverage AI.
– The 2025 program has commenced across multiple countries in SEAO, celebrating innovations like the “Access Lens” project in Australia, which enhances Auslan translation using AI.
**6. Empowering Youth and Skills Development:**
– Samsung’s youth survey shows high daily AI usage among SEAO youth (90%).
– 70% of respondents in low- and medium-HDI countries anticipate productivity boosts from AI.
– Investments in skills development are pivotal for regional economic growth.
**7. Samsung Innovation Campus:**
– The global education program aims to equip youth with advanced IT skills.
– Focus areas include Coding, IoT, and AI to bridge the skills gap and support national development goals.
**8. Vocational Education in Thailand:**
– The Dual Vocational Education (DVE) program integrates classroom learning with real-world experience, enhancing students’ technical skills and critical thinking.
**9. Inclusive Future of Work:**
– Commitment to ensuring inclusivity beyond product development, focusing on workforce evolution and green economy opportunities.
– Establishing partnerships with governments, educators, and communities to create pathways for innovation that uplift all.
These takeaways highlight Samsung’s strategic initiatives aimed at harnessing AI for societal benefit while fostering a skilled and inclusive future workforce in the SEAO region.
Summary of Shaping Lasting Change in Southeast Asia & Oceania
At Samsung, we strive for continuous growth and improvement, while also recognising the importance of empowering the next generation to drive their own innovation and progress. Today, technologies like generative artificial intelligence (AI) are fast becoming the transformative technological developments of this era, and we strongly believe in the technology’s potential in enhancing our capabilities.
I found a recent report from the United Nations Development Programme (UNDP) to be quite interesting; the findings revealed global human development progress – a measure of improvements in health, education, and income levels according to the UNDP’s Human Development Index (HDI) – has slowed to a 35-year low. While this take was concerning, what followed was unprecedented optimism about AI’s potential – with 60% of respondents worldwide hopeful that AI will create new job opportunities[1].
We now stand at the edge of a digital divide. As a global technology leader, we are taking on the responsibility to equip all with technology – such as AI – as well as skills that empower them to co-create meaningful change at scale.
Inspiring Collective Innovation Through Human-Centered AI
In the vibrant Southeast Asia & Oceania (SEAO) region, we are already seeing the next generation embracing AI’s potential, not just to shape their careers, but also to drive meaningful social change[2]. These insights align with UNDP findings that show two-thirds of respondents anticipating the usage of AI in education, health, or work within the next year.
At Samsung, initiatives like Solve for Tomorrow (SFT), our global flagship corporate social responsibility (CSR) program, embodies the United Nations’ (UN) call for building an economy where people leverage AI rather than compete against it. Across SEAO, the 2025 edition of SFT has kicked off in Australia ,Vietnam, Indonesia, , Thailand, Singapore, Philippines, Malaysia and New Zealand.
The Solve For Tomorrow 2025 Australia Major Prize winner hails from Melbourne, Australia, with his entry, “Access Lens”.
Through the competition, participants gain the skills and confidence to tackle complex problems, transforming their ideas into actionable solutions that solve real problems. One such example is Samsung Australia’s Solve for Tomorrow Major Winner, Faiz Noorani whose concept, Access Lens which is an AI-powered solution that uses augmented reality to improve real-time Auslan translation to assist Deaf and hard of hearing Australians. Designed to translate spoken English into Auslan signs via smart glasses or a smartphone camera, Access Lens aims to help users feel more confident, connected and included in everyday interactions.
Our approach to CSR also reflects the UN’s focus on embedding human agency across the full AI lifecycle, from design to deployment. Through programs like SFT, we ensure that young innovators remain at the center of technological solutions, and not just as passive recipients.
Investing in the Leaders of Tomorrow
Today, we are also seeing the democratisation of AI underway. Our own youth survey on AI reveals that 9 in 10 youths in SEAO are using AI daily.
Notably, the UNDP highlights that 70% of people in low- and medium-HDI countries expect AI to increase their productivity. These insights reinforce the potential of AI as a bridge to new knowledge and skills, thereby making Samsung’s contributions towards skills development not just beneficial, but essential for regional economic growth and competitiveness.
Creating a future-ready workforce means bridging the digital divide, and ensuring those without easy access to education, technology, and upskilling opportunities, have the support they need to both participate in and drive change.
Samsung Innovation Campus is a global education program that helps youth build advanced IT skills and practical capabilities for better opportunities.
Across the region, we empower young people through initiatives like Samsung Innovation Campus (SIC), providing information and communications technology education in areas such as Coding & Programming, Internet of Things and AI. By bridging the skills gap and laying a foundation for future employment, we’re contributing to the development of skilled professionals and supporting national goals, such as Indonesia’s digital economy growth, which will need an additional 9 million digital talent by 2030.
Over in Thailand, our decade-long partnership with the Office of the Vocational Education Commission through the Dual Vocational Education (DVE) program empowers vocational students with real-world experience and future-ready capabilities. By combining classroom learning with on-the-job training, the program not only strengthens technical expertise, but also cultivates vital skills such as critical thinking, problem-solving, and teamwork. This well-rounded approach ensures that students are fully equipped to succeed and contribute meaningfully to Thailand’s development.
Technology as a Bridge
This commitment to inclusivity extends beyond product design and into how we think about the future of work. As industries evolve and the green economy expands, we must ensure that no one is left behind.
By working closely with government agencies, educators, partners, customers, and the youth who will inherit this future, we are building not just products but responding to the urgent need for new approaches to development, by creating pathways where innovation uplifts communities, and ensuring that everyone has a role in shaping an AI-enhanced future.
### Meeting Takeaways: Samsung Electronics Ranks 5th in Global Brands
– **Recognition**: Samsung Electronics has been ranked as the 5th global brand by Interbrand for the sixth consecutive year, maintaining its position as the only Asian company in the top five since 2020. The brand value is reported at **$90.5 billion**.
– **Key Contributors to Brand Ranking**:
– Strengthening AI competitiveness across business divisions.
– Improving customer experiences through integrated products.
– Strategic investment in AI-related semiconductors.
– Implementation of a customer-centric brand strategy.
– **Leadership Statements**: Won-Jin Lee, President and Head of Global Marketing, emphasized Samsung’s commitment to leveraging AI for daily customer experiences and focusing on health and safety for brand growth.
– **Vision Statement**: Samsung’s vision, “Innovation for All,” aims to make AI accessible globally.
– **Mobile Sector Updates**:
– Advancements in **Galaxy AI** with an objective to equip 400 million devices.
– Leadership in foldable technology with the Galaxy Z Fold7 and Z Flip7.
– Commitment to enhanced privacy and security technologies.
– Expanded health services via wearables and Samsung Health.
– **Networks Sector Initiatives**:
– Strengthening leadership in AI-powered virtualized networks.
– Continued innovation supporting 5G applications and leading 6G standardization.
– Enhanced partnerships emphasizing sustainability in network technology.
– **Visual Display Achievements**:
– Leadership in premium TVs and sound devices.
– Innovations using AI to enhance customer viewing experiences.
– Ongoing partnerships for expanded content offerings.
– **Digital Appliances Performance**:
– Continued innovation to maintain global leadership in refrigerators and washing machines.
– Use of SmartThings to offer advanced convenience and AI experiences.
– Expansion of Bespoke AI appliances focusing on energy efficiency and design.
– **Semiconductor Developments**:
– Diverse portfolio management in cloud and AI applications.
– Sustaining leadership in mobile and automotive semiconductors.
– Ongoing investment in innovative solutions.
– **Brand Evaluation Criteria**: Interbrand’s rankings are based on financial performance, brand influence on customer purchases, and various brand competitiveness factors such as strategy and customer engagement.
These initiatives demonstrate Samsung’s commitment to innovation and customer satisfaction, securing its reputation as a leading global brand.
Summary of Samsung Electronics Ranks 5th in Global Brands for the Sixth Consecutive Year
Samsung Electronics today announced it has been recognised by Interbrand, a global brand consultancy, as the 5th-ranked global brand for the sixth year in a row. Interbrand releases its list of “Best Global Brands” each year. For this year’s list, Samsung recorded a brand value of $90.5 billion, upholding its position as the only Asian company to remain in the global top five since 2020.
According to Interbrand, Samsung Electronics’ evaluation was positively influenced by:
Strengthened AI competitiveness across the company’s business divisions
Enhanced customer experiences through unified integration across products
Focused investment in AI-related semiconductors
Execution of a customer-centric brand strategy
“Through AI innovation and open collaboration, Samsung has worked to ensure that more customers can experience AI in their daily lives,” said Won-Jin Lee, President and Head of Global Marketing Office at Samsung Electronics. “Moving forward, we will continue to focus on benefits for customers including in health and safety so that Samsung can grow into an even more beloved brand.”
Under the vision of “Innovation for All,” Samsung consistently strives to make AI accessible to more customers worldwide.
This year, Samsung reinforced its leadership in mobile AI with the continued advancement of Galaxy AI, aiming to make it available on 400 million devices within the year driving the democratisation of AI. In Consumer Electronics (CE), Samsung has expanded AI competitiveness by introducing AI technologies tailored to each product category, such as Vision AI and Bespoke AI.
Through open collaboration with diverse partners, Samsung has enhanced personalized AI experiences for customers, while also providing industry-leading security with Samsung Knox.
Beyond AI, Samsung continues to enhance the accessibility of its products and services and drive sustainable innovation across all business divisions. This includes energy savings through energy-efficient appliances connected via SmartThings.
Samsung’s Recognised Efforts in Each Business Division
Mobile
Leading the mobile AI era and driving the popularisation of AI with Galaxy AI
Strengthening foldable category leadership with the launch of Galaxy Z Fold7 and Z Flip7
Enhancing customer trust through strengthened privacy and security technologies
Expanding health services through advanced wearables, Samsung Health enhancements, and open collaboration
Networks
Reinforcing leadership in AI-powered virtualized Radio Access Networks (vRAN) and Open RAN
Consistently innovating technologies to support various 5G use cases, including high quality streaming and gaming
Leading the technical standardisation of 6G
Enhancing partnerships with customer companies and communicating the sustainability aspects of Samsung’s network technology
Visual Display
Solidifying global leadership in TVs, soundbars, and gaming monitors
Innovating viewing with rich AI features based on Vision AI
Enhancing The Frame and Art Store services to deliver personalised art TV experiences
Expanding content offerings through partnerships in TV Plus, entertainment, gaming, and music
Digital Appliances
Maintaining global leadership in categories such as refrigerators and washing machines through consistent product innovation and advanced AI capabilities
Providing differentiated convenience and advanced AI experiences through SmartThings integration
Expanding Bespoke AI appliance leadership across energy efficiency, usability, performance, and design
Semiconductor
Operating a diverse portfolio across cloud, on-device, and physical AI applications
Maintaining leadership in mobile and automotive semiconductors, including DDR, SSD, LPDDR, UFS, and Auto SSD
Continuing development and investment in innovative solutions like CMM-D and HBM
Sharing vision and industry leadership through influential tech events
Interbrand’s Best Global Brands are ranked based on brand value evaluation, which involves a comprehensive analysis of the company’s financial performance and outlook, the influence of the brand on customer purchases, and brand competitiveness (including strategy, empathy, differentiation, customer engagement, consistency, trust, and more). The ranking is one of the world’s longest-standing brand value evaluations, widely recognised for its credibility.
### Meeting Takeaways: Samsung’s Recognition at the 2025 Good Design Awards
**Overview:**
– Samsung Electronics was celebrated for its design excellence at the 2025 Australian Good Design Awards, receiving accolades for three products in various categories.
**Award Winners:**
1. **Neo QLED 8K QN900F Samsung Vision AI Smart TV**
– Awarded in Best Product Design (Consumer Electronics).
– Notable features: 8K picture quality, anti-glare technology, refined Metal Frame Design, and integration with the Samsung Art Store for a premium art experience.
2. **Q-Series HW-QS700F Convertible Soundbar**
– Awarded in Best Product Design (Consumer Electronics).
– Innovative gyro sensor for versatile audio experience, whether mounted or placed on a table. Recognized for its compact form factor and quality sound.
3. **Bespoke AI Heat Pump Combo**
– Awarded in Best Product Design (Domestic Appliances).
– All-in-one washer and dryer with AI technology for optimal performance and user convenience. Features a user-friendly interface, high energy efficiency, and a focus on sustainability.
**Key Themes:**
– Samsung’s commitment to innovative and user-focused design.
– Emphasis on enhancing everyday living through advanced, connected home technology.
– Recognition reflects Samsung’s ability to meet and exceed consumer expectations in design quality and functionality.
**Insights from Good Design Award Jury:**
– The award jury praised the thoughtful integration of technology and user-centric design across all recognized products.
– Each product showcased unique qualities that align with modern household needs, particularly in personalization and efficiency.
**Conclusion:**
– Samsung continues to lead in delivering cutting-edge designs that leverage AI and innovative technologies to elevate the user experience in everyday life. The recognition at the Good Design Awards reinforces the company’s commitment to excellence in design and functionality.
Summary of Samsung Celebrated for Design Excellence at 2025 Good Design Awards
Samsung Electronics Co., Ltd. has today been recognised for three of its consumer electronics products at the 2025 Australian Good Design Awards. Samsung’s design leadership was highlighted as its Q-Series HW-QS700F Convertible Soundbar and Neo QLED 8K QN900F Samsung Vision AI Smart TV received the prestigious Good Design Award Winner accolade for Best Product Design in the Consumer Electronics category, while the Bespoke AI Heat Pump Combo was recognised for Best Product Design in the Domestic Appliances category. Each product was celebrated for its innovative design and contribution to enhancing everyday living.
In its 67th year, and as a pioneer in its field, Good Design Awards has historically showcased the best of design and innovation to a global audience, honouring ground-breaking, cutting edge designs that strive to bring further excellence to Australian homes. As three of Samsung’s consumer electronics innovations have been recognised at the 2025 Good Design Awards, this reinforces how Samsung is delivering innovations and solutions that not only meet the evolving needs of Australians but also exceed expectations in relation to design.
Samsung’s 2025 line up represents the next leap forward in the company’s vision to simplify Australian home life by bringing AI to all. Prioritising personalisation, and long term value, Samsung’s AI-powered products are designed to thrive within a connected home ecosystem, adapting to user preferences and acting autonomously to save Australians time so they can focus on the things that matter most. This commitment to thoughtful, user-focused design has been recognised at the 2025 Good Design Awards, with three flagship products celebrated for their innovation, functionality, and ability to enhance everyday living.
About Samsung’s winning products
Neo QLED 8K QN900F Samsung Vision AI Smart TV (Product Design – Consumer Electronics)
Samsung’s Neo QLED 8K QN900F is the first Samsung TV to combine Samsung’s 8K picture and sound quality with a premium art experience via the Samsung Art Store[1]. Featuring anti-glare technology[2], a refined Metal Frame Design and Advanced Vision AI, the QN900F offers Australians a sophisticated blend of elevated design and ultra-premium performance. Building on the success of The Frame, this new Mini LED 8K TV fills a gap in the market for those seeking gallery style aesthetics with cutting-edge picture and sound, automatically adapting to user preferences for a truly immersive viewing experience.
Of the Neo QLED 8K QN900F Samsung Vision AI Smart TV, the Good Design Award jury said: “Samsung’s Neo QLED 8K QN900F is the first Samsung TV to combine Samsung’s 8K picture and sound quality with a premium art experience via the Samsung Art Store. The Jury really loves the frame design – congratulations on bringing such a thoughtful product to life. It’s been a long wait for the next evolution of the Frame TV, and this one delivers. The versatility is a standout feature, from the multiple display options to the way it integrates beautifully into designer interiors or homes where a traditional black screen might feel intrusive or unnecessary. It’s a nice premium product and the design embodies an array of technical innovations and incorporates them in a very compelling, humanistic and engaging user experience story. From Hardware (minimal and modern design and mounting), and materials to the offering of art (art store) that can be displayed – this is a smashing piece of design and technology. The product design proves that having the consumer in mind, technical innovation can elevate the user experience and product value.”
Q-series HW-QS700F – Winner: Good Design Award (Product Design – Consumer Electronics)
Samsung’s Q-Series HW-QS700F Convertible Soundbar delivers True 3.1.2 channel wireless Dolby Atmos 3D surround sound[3] whether placed on a table or mounted on a wall, ensuring consistent, high-quality audio and versatile placement for a variety of home setups.
Of the Q-series HW-QS700F, the Good Design Award jury said: “Samsung’s Q-series HW-QS700F is a convertible soundbar featuring a new gyro-sensor designed to deliver the same True 3.1.2 channel wireless Dolby Atmos 3D surround sound experience, whether mounted flush on a wall or placed flat on a table. The gyro sensor which changes the position in which it directs the fired sound is a super nice innovation. This design absolutely meets the high bar for good design. The form factor and its details all around are implemented very well. The most impressive distinguishing attributes are: flush mounting on the wall! Elimination of cables! Smaller form factor without reducing the sound quality! A simple clean design package with some quality details and features. Overall, a brilliant showcase of innovation and impact in this highly competitive category.”
Bespoke AI Heat Pump Combo – Winner: Good Design Award (Product Design – Domestic Appliances)
The Bespoke AI Heat Pump Combo is an all-in-one 18.5 kg smart washer and 10 kg smart heat pump dryer that combines ultra-large capacity with incredible technology[4][5]. Engineered to deliver powerful wash and dry performance in a single machine, it features AI OptiWash & Dry to optimise detergent and energy use[6], and AI Energy Mode[7] via the SmartThings App[8] to allow users to monitor their energy consumption and provide real-time monitoring and alerts. With WELS ratings and an intuitive 7-inch touchscreen interface, the Combo offers a streamlined, high performance laundry solution that meets the growing demand for efficient, multi-use appliances.
Of the Bespoke AI Heat Pump Combo, the Good Design Award jury said: “The Bespoke AI Heat Pump Combo is an all-in-one, ultra-large 18.5kg smart washer with a 10kg smart heat-pump dryer. It is designed for large families to wash and dry clothes without the need to transfer between two machines, saving time, and helping transform laundry day into a seamless experience. The execution of the UI panel looks elegant, discreet, minimal and feels right for this type of product. Care and attention to detail on user touchpoints is a big plus. Good translation of user insights into useful product features. The product presents a strong minimalist design aesthetic, which effectively communicates ease of use and suggests an experience where much of the cognitive load is handled by the system removing guesswork for the user. The large, clear screen and interface are promising. Overall, a well resolved and thoughtfully integrated product for modern households, combining two appliances into one to save time, space, and effort. Strong emphasis on energy efficiency and smart monitoring aligns with evolving user values. Commendable sustainability steps. This project truly sets a high benchmark for the Domestic Appliance category and the Samsung Design Team should be congratulated here.”
[1] Stream complimentary curated art or additional artworks available via subscription. Internet connection required. Offering 30 refreshed artworks monthly through Art Store Streams and over 70 ambient content supported complimentary throughout the year
[2] The QN900F has been independently verified as Glare Free: Reflection Glare UGR <10, Discomfort Glare UGR <22, Disability Glare UGR <34 by UL LLC. (UL Solutions), Certificate Number: V166045 – Exp. 31/12/2025.
[3] Source content must be Dolby Atmos® enabled for Dolby ATMOS® playback.
[4] Tested on the WD18DB8995BZSA Samsung Bespoke AI Heat Pump Combo comparing results with AI Energy Mode turned on (Wash –Avg0.11055kWh / Dry –Avg. 1.0150) and off (Wash -Avg0.31911kWh / Dry –Avg. 1.2791kWh). Tested with 3kg Cotton base load and using AI OptiWash and Dry cycle. Actual energy saving may vary, depending on variables including the wash and/or dry cycle, type of detergent and laundry materials.
[5] 10 star energy rating only applies to drying performance of the appliance. Washer component has a 4.5 star rating
[6] AI Wash & Dry’s detection and sensing capabilities are based on our deep learning models trained using predefined set of data and may yield inaccurate or incorrect results. New datasets may be introduced to our learning models from time to time to enhance its accuracy
[7] Compared to using the same cycle without AI Energy Mode. Tested on the WD18DB8995BZSA Samsung Bespoke AI Heat Pump Combo comparing results with AI Energy Mode turned on (Wash –Avg0.11055kWh / Dry –Avg. 1.0150) and off (Wash -Avg0.31911kWh / Dry –Avg. 1.2791kWh). Tested with 3kg Cotton base load and using AI OptiWash and Dry cycle. Actual energy saving may vary, depending on variables including the wash and/or dry cycle, type of detergent and laundry materials.
[8] Available via the SmartThings App on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. T&C’s apply
**Meeting Takeaways: Australians’ Spring Cleaning Habits and Samsung’s Appliance Insights**
– **Spring Cleaning Attitudes**: A significant portion of Australians, particularly younger demographics, are avoiding traditional cleaning methods.
– 26% of Australians are more likely to close the door on a messy room rather than clean it.
– 37% of 18-25 year olds prefer to throw a rug over a mess rather than clean.
– 41% of respondents let their pets clean up crumbs to avoid vacuuming.
– **Cleaning Habits**:
– 58% of 18-25 year olds mop only when there is visible dirt.
– 37% vacuum only when guests are expected.
– 20% of Australians wait for someone else to vacuum.
– **Food Safety Awareness**:
– 41% follow the ‘5-second rule’, eating dropped food despite not having mopped in over two weeks.
– 41% of young people are more likely to consume expired food compared to the general population (41% vs 23%).
– **Indoor Air Quality**:
– While 50% believe in the importance of air quality, 60% have not checked their air conditioning units for cleanliness recently. This indicates a gap between awareness and action regarding maintenance.
– **Samsung’s Technological Solutions**:
– Rachel Carter, Head of Home Appliances, emphasized the need for better education on smart appliances that can perform self-cleaning functions and enhance home hygiene.
– Samsung’s product range, including the Bespoke Jet Bot Combo and AI Family Hub, is designed to save time and reduce effort in household tasks.
– **Innovations and Features**:
– Upcoming Samsung appliances will include AI-driven recognition and automation features.
– The Bespoke AI Heat Pump Combo can wash and dry a load in just 98 minutes and is energy-efficient.
– **User Commitment**: Samsung aims to prioritize user safety and long-term value while enhancing connected home experiences through their appliances.
– **Market Position**: Samsung has been recognized as Australia’s most loved Whitegoods brand in Finder’s 2025 Customer Satisfaction Awards, showcasing its commitment to addressing consumer needs and preferences.
For further details on Samsung’s appliance offerings, visit their website.
Summary of Australians sweep Spring Cleaning under the rug
Over a third (37%) of 18-25 year olds admit to throwing a rug over a mess instead of cleaning it. Pictured: Bespoke AI Jet Ultra. Image simulated for illustrative purposes. Cables not shown.
Spring has officially sprung. While there is a perception that Australians will be dusting off shelves and airing out rooms as part of a ‘Spring cleaning’ zeitgeist; fresh insights reveal a quarter (26%) of Australians are more likely to close the door on a messy room rather than vacuum it[1].
The new insights released by Samsung Australia show that Australian respondents often choose the path of least resistance – and hygiene – to avoid cleaning. Over a third (37%) of 18-25 year olds admit to throwing a rug over a mess instead of cleaning it, while two fifths (41%) let their pet ‘clean-up’ crumbs to avoid vacuuming[2]. In fact, over half (58%) of 18-25 year olds admit to only ever mopping when there is a visible spill or dirt they can’t avoid, and only ever vacuum if they have a guest coming over (37%)[3].
Australian youth aren’t the only Australians with bad cleaning habits. One in five (20%) Australian respondents admit they wait for someone else to vacuum rather than doing it themselves. Alarmingly, double that number (41%) claim to follow the ‘5-second rule’, eating food they’ve dropped on the floor knowing they’ve not mopped for at least a fortnight (49% of respondents). Further, the insights show 18-25 year old respondents are twice as likely than the general population to eat expired food from the fridge (41% vs 23%)[4].
Forty-one per-cent of Australians claim to follow the ‘5-second rule’ – eating food they’ve dropped on the floor – knowing they’ve not mopped for at least a fortnight (49%). Pictured: Samsung French Door refrigerator. Image simulated for illustrative purposes. Cables not shown.
Confusingly, while half of Australian respondents agree that it is important for their air conditioner to purify the air in their home as well as optimise the temperature (50%), just under two-thirds (60%) admit they haven’t actually checked whether the inside of their air conditioning unit is clean recently[5]. This gap highlights that Australians are aware that indoor air quality can impact their health, but aren’t willing or certain of how to follow through on maintenance.
According to Rachel Carter, Head of Home Appliances, Samsung Australia, many Australians still approach cleaning as a laborious manual chore without realising that hours of time and effort could be saved with the help of smart yet affordable appliances. Further, she says there needs to be better education that many appliances clean themselves to help maintain house hygiene.
“As the weather warms up, many Australians are ready to spend more time doing the things they like most with the people they love in the great outdoors. While understandably, staying inside doing housework might not be high on that list, it’s important to schedule in regular cleaning to help keep homes fresh,” said Ms. Carter.
“In 2025, almost every appliance in Samsung’s product range is designed to help save you time and money, so you can focus on what is important. Our Bespoke Jet Bot ComboTM vacuum can be scheduled to clean and mop the floors while you’re out so you come home to fresh floors everyday. Our range of AI Family HubTM refrigerators can track expiry dates on food and suggest recipes so you use items while they’re at their best.[6] The Bespoke AI Heat Pump Combo can wash and dry a load in just 98 mins[7] while reducing energy output by up to 60% during wash cycles and 20% during dry cycles via AI Energy Mode[8]. These are real benefits Australians can enjoy today, putting a real spring in their step.”
“Appliances like the Bespoke AI Jet Ultra and Samsung AIRISE WindFreeTM air conditioning series’ have built-in self-cleaning functions while SmartThings provides a diagnostic overview of each product’s health to ensure it’s performing at its best to keep your home clean,” Ms. Carter concludes.
Prioritising user safety, personalisation, and long-term value, Samsung’s Bespoke AI home appliance range, spanning refrigerators, washers & dryers, built-in cooking, floor care, and air conditioning, are designed to offer performance beyond their core purpose, and thrive as part of a connected home ecosystem.
[1] Samsung commissioned research by Pure Profile, August 2025. N= 1,010
[2] Samsung commissioned research by Pure Profile, August 2025. N= 1,010
[3] Samsung commissioned research by Pure Profile, August 2025. N= 1,010
[4] Samsung commissioned research by Pure Profile, August 2025. N= 1,010
[5] Samsung commissioned research by Pure Profile, August 2025. N= 1,010
[6] Samsung Food allows users to create a list of food in the refrigerator and manage expiry dates. Using the SmartThings App, which is available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
[7] Wash and dry in 98 minutes. Wash in 28 minutes: Based on using a Super Speed cycle with an 3kg cotton base load in accordance with KS C IEC61121:2012. Individual results may vary based on actual load contents. Dry in 70 minutes: Based on using a Super Speed cycle with an 3kg cotton base load in accordance with KS C IEC61121:2012. Individual results may vary based on actual load contents.
[8] Tested on the WD18DB8995BZSA Samsung Bespoke AI Heat Pump Combo comparing results with AI Energy Mode turned on (Wash –Avg0.11055kWh / Dry –Avg. 1.0150) and off (Wash -Avg0.31911kWh / Dry –Avg. 1.2791kWh). Tested with 3kg Cotton base load and using AI OptiWash and Dry cycle. Actual energy saving may vary, depending on variables including the wash and/or dry cycle, type of detergent and laundry materials. Available via the SmartThings App on Android and iOS devices. A Wi-Fi connection and a Samsung account are required. T&C’s apply.
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