Key Takeaways

### Meeting Takeaways: Thin, Light and Built to Perform: The New Era of the Galaxy Z Series

1. **User-Centric Approach**: Samsung’s commitment to enhancing the mobile experience is driven by evolving user needs, emphasizing a balance between versatility and portability.

2. **Introduction of Foldable Technology**: The Galaxy Fold, launched in 2019, introduced a new smartphone form factor that merges the portability of a phone with the productivity of a tablet, fundamentally changing consumer perceptions.

3. **Innovation in Design**: The Galaxy Z series focuses on refining the foldable design, with each generation becoming progressively thinner and lighter, thereby improving ease of use and portability.

4. **Commitment to Performance**: The latest Galaxy Z series is recognized as the thinnest, lightest, and most advanced foldable model to date, designed for an enhanced user experience while maintaining high performance.

5. **Launch Announcement**: The new Galaxy Z series is geared towards offering an “Ultra experience,” signifying a significant milestone in smartphone technology.

Overall, the meeting highlighted Samsung’s ongoing innovation in the smartphone market, particularly around foldable devices, and a commitment to delivering products that cater to modern user lifestyles.

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Summary of Thin, Light and Built to Peform: The New Era of the Galaxy Z Series

While people have long valued smartphones for their power, convenience and usability, they’ve also expected a mobile device that blends versatility with portability. At Samsung Electronics, our drive to deliver the ultimate mobile experience has always been guided by the needs of our users. This unwavering commitment to meeting their evolving needs has driven the development and ongoing refinement of innovative form factors that consistently redefine the parameters of mobile experiences.

 

Introduced in 2019, the first Galaxy Fold was a completely new form factor that combined the portability of a smartphone with the extensive productivity of a tablet — challenging conventional perceptions of what a smartphone could be. Driven by the bold vision that foldable phones could reconcile two seemingly conflicting demands—large screens and true portability—Samsung looked to other industries for inspiration and proving that smartphone displays, too, could fold. It was a synthesis of creativity and productivity that unlocked new possibilities – from seamless multitasking on the go to immersive content creation.

 

But smartphones are constant companions that we tuck into our pockets, use with one hand and take everywhere we go. So it’s only natural that users desire a foldable device that is as easy to carry as it is to use. To that end,  Samsung engineers and designers are refining each generation of the Galaxy Z series to be thinner and lighter and than the last.

 

*Image simulated for illustrative purposes

 

This year, that journey reaches a new milestone. The newest Galaxy Z series is the thinnest, lightest and most advanced foldable yet – meticulously crafted and built to perform.

 

The Ultra experience is ready to unfold.

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