**Meeting Takeaways: “Meet the Next Chapter of Ultra”**
1. **Consumer Feedback Integration**: Samsung has prioritized user feedback regarding the demand for larger screens, better cameras, and innovative connectivity, shaping the development of their next Galaxy Ultra product.
2. **Experience Focus**: The new Galaxy Ultra will not only feature upgraded specifications but will also provide a comprehensive experience that merges artistry and engineering for improved daily interactions.
3. **AI-Enhanced Features**: The device will utilize AI technology to facilitate tasks such as finding restaurants and sending messages while on-the-go, emphasizing convenience and efficiency during transit.
4. **Versatile Functionality**: When folded, the device is portable and practical for commuting; when unfolded, it serves as an entertainment hub, workspace, or multitasking tool, optimized for superior performance in the foldable format.
5. **Advanced Hardware and Software**: Galaxy Ultra will boast industry-leading hardware capabilities and seamless AI integration tailored for enhanced functionality in a foldable design.
6. **AI Features and Connectivity**: Certain AI functionalities may incur fees and require both Samsung and Google accounts, along with an internet connection for optimal use.
7. **Future Expectations**: The Ultra experience is set to offer consumers an unprecedented blend of mobility and functionality, aligning with the evolving needs of smartphone users.
**Next Steps**:
– Monitor developments leading up to the launch and prepare for potential marketing strategies highlighting the new features.
– Consider customer engagement initiatives to understand user expectations better as the Ultra experience unfolds.
Summary of Meet the Next Chapter of Ultra
For years, Samsung has listened to users asking for bigger screens, better cameras and new ways to connect and create. The demand is clear — an Ultra-experience that goes beyond a simple list of upgraded features in a smaller and more portable form factor.
That’s why Galaxy’s next chapter is to provide an experience that seamlessly blends artistry and engineering to elevate everyday interactions.
Squeeze onto a crowded subway train for your evening commute with the device folded in hand and use voice controls to have AI[1] find you the perfect restaurant and text your dining companion. Finish off that unsent work email during the ride, then use the powerful camera to commemorate your night out. AI-powered tools enable all-day messaging, browsing and gaming on the go, so you can focus on your life—all without weighing you down.
With industry-leading hardware, cutting-edge performance and seamless AI integration optimised for the foldable format, it’s what users have come to expect from Galaxy Ultra.
And when it unfolds, it transforms– into a more immersive entertainment hub, a spacious workspace, or a multitasking powerhouse, now enhanced by powerful Galaxy AI features designed specifically for the foldable form.
The Ultra experience is ready to unfold.
[1] Fees may apply to certain AI Features at the end of 2025. Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features.
1. **Product Launch Overview**:
– Samsung Electronics Australia unveiled its comprehensive line-up for 2025, focusing on innovative technology solutions tailored for retail, education, and corporate environments. Key products include:
– **Samsung Colour E-Paper (EMDX model)**: Aiming to redefine digital signage with energy efficiency.
– **Samsung Interactive eBoard (WAF model)**: Designed for enhanced classroom engagement and collaboration in professional settings.
– **Galaxy XCover7 Pro and Galaxy Tab Active5 Pro**: Ruggedized mobile devices built for demanding work environments.
2. **Samsung Colour E-Paper**:
– **Energy Efficiency**: Claims of reducing costs by up to 50% for retail businesses using digital signage.
– **Features**:
– Ultra-low power consumption and slim design.
– 32” display with high visibility.
– Remote management capabilities via Samsung VXT CMS.
– Contains 55% post-consumer recycled content.
3. **Samsung Interactive eBoard**:
– **Applications**: Facilitates real-time collaboration in educational and professional spaces.
– **Key Features**:
– Intuitive usability with responsive stylus input.
– Multi-touch functionality and dual pen support.
– Connectivity with Google services.
– Available in sizes (65”, 75”, 86”) to cater to various classroom requirements.
4. **Galaxy XCover7 Pro & Galaxy Tab Active5 Pro**:
– **Durability**: Both devices undergo military-standard testing (MIL-STD-810H) for resilience in tough environments.
– **Communication Features**: Enhanced speaker technology for clearer communication.
– **Battery Performance**: Long-lasting battery life with options for hot-swappable batteries.
– **Connectivity**: 5G support and dual SIM functionality, ensuring connectivity in various work scenarios.
5. **Strategic Vision**:
– Samsung emphasizes long-term partnerships and understanding customer needs across sectors.
– Commitment to sustainability, aiming for durable and efficient solutions to enhance productivity and engagement in enterprises.
6. **Market Insights**:
– Research from PwC Australia indicates growing interest among retail businesses in switching from paper to digital signage for greater cost-effectiveness.
– The launch signifies Samsung’s initiative to empower businesses with cutting-edge technology tailored for evolving industry demands.
7. **Availability**:
– New products are currently available for purchase in Australia, focusing on meeting the diverse needs of modern enterprises.
For additional information on Samsung’s 2025 enterprise solutions, visit their official website: [Samsung Australia](www.samsung.com/au).
Summary of Business Beyond Boundaries: Samsung unveils its 2025 line-up of innovative enterprise technology solutions
Pictured: Samsung Colour E-Paper (EMDX model)
Samsung launches Colour E-Paper to redefine energy efficient digital signage as new research reveals 74% of retail businesses perceive digital in-store POS could lower costs by up to 50%.
Samsung’s 2025 enterprise line-up includes the new Interactive eBoard to deliver AI-powered performance and seamless usability to elevate classroom engagement.
Samsung’s new Galaxy XCover7 Pro and Galaxy Tab Active5 Pro mobile devices bring durability and reliability in any working environment.
Samsung Electronics Australia has today unveiled its full 2025 line-up of enterprise technology solutions, including new innovative displays for retail, education and corporate workplace environments that help organisations bring experiences to life.
Samsung’s 2025 line-up includes its Colour E-Paper display which redefines digital signage, the Samsung Interactive eBoard display series to help unlock learning possibilities and rugged smartphones and tablets which offer military-grade durability features.
“At Samsung we are proud to power Australian business across an array of sectors through long-term partnerships, all built on a deep understanding of customers’ specific needs. We understand Australian enterprises are looking for technology that’s not only powerful and intuitive, but developed to last, and designed with sustainability in mind,” said Neal Elliott, Acting Head of Pro-Display, Samsung Electronics Australia. “As proud leaders in display technology, we are continually innovating to meet the evolving industry requirements; and with our 2025 enterprise range, we are reinforcing our commitment to delivering smart, durable and efficient solutions, all with the aim to help organisations unlock new levels of productivity, engagement and connectivity.”
Samsung’s Colour E-Paper Brings Ultra Low Energy Consumption and Flexibility
Samsung Colour E-Paper (EMDX model) redefines digital signage, digitising the traditional paper experience.
The transition from paper to digital in-store advertising solutions is gaining traction among retailers seeking to improve business efficiency. The Australian launch of the Samsung Colour E-Paper comes as PwC Australia research indicates that 64% of retail businesses surveyed have observed greater cost-effectiveness with alternative digital signage compared to paper-based alternatives[1]. Additionally, 74% of retail businesses surveyed perceive digital in-store point-of-sale (POS) could lower costs by up to 50%, enough for 47% to consider switching from paper-based advertising[2].
Samsung’s ultra-low power consumption, lightweight and slim display provides a digital alternative to promotional materials while delivering the high visibility and functionality that businesses demand. This comes as 46% of retail businesses surveyed by PwC Australia say environmental considerations have a moderate to high influence on their choice of in-store advertising solutions[3].
The EMDX operates with minimal power when displaying static images. The ultra-slim and lightweight design ensures effortless installation, with its 32” size (2,560 x 1,440) optimised to display in either landscape or portrait orientation. The Colour E-Paper also includes a rechargeable 4600mAh battery, two USB-C ports for charging and data transfer, 8GB of memory, and Wi-Fi and Bluetooth support for enhanced connectivity.
For seamless device management, users can manage a fleet of Samsung Colour E-Paper displays remotely through cloud-based Samsung VXT[4] (Visual eXperience Transformation), Content Management System (CMS); or through a dedicated mobile app[5]. Users can also operate multiple displays, including scheduled wake-up and sleep times, and content scheduling. A specialised algorithm optimises content visibility for the display and includes a preview function to ensure content and colour are accurate before deployment.
As part of Samsung’s ongoing commitment to a sustainable future, select components of the Colour E-Paper contains a minimum of 55% post-consumer recycled content[6], while its packaging is made from paper and corrugated board, including the box, cushion, handle and accessory box.[7] The Samsung Colour E-Paper is available in Australia through authorised Samsung re-sellers or distributors.
Samsung Brings New Interactive eBoard to Empower Modern Classrooms and Workspaces
Samsung Electronics Australia has also today unveiled the latest addition to its enterprise display range, the Samsung Interactive eBoard (WAF model), designed to transform collaboration in classrooms and professional settings.
The Samsung Interactive eBoard (WAF model) is a large format, touch enabled display that brings together intuitive usability, real-time collaboration, and seamless connectivity. Purpose built for classrooms, training rooms, and meeting spaces, the eBoard enables educators and professionals to interact more effectively, drive engagement, and help improve outcomes across a range of use cases.
“As education and workplace environments continue to evolve, the need for collaborative, easy-to-use digital tools has never been greater,” said Neal Elliott, Acting Head of Pro Display, Samsung Electronics Australia. “The Samsung Interactive eBoard delivers an experience that is both familiar and powerful — blending the simplicity of a traditional whiteboard with the intelligence and versatility of a digital platform.”
Designed for Engagement and Flexibility
The WAF model offers a natural writing experience with responsive stylus input and multi-touch functionality, allowing multiple users to engage simultaneously. Key features include:
Real-time annotation across documents, images and web content.
Wireless casting from compatible laptops, tablets and smartphones.
Dual pen functionality to effortlessly switch between different colour pens seamlessly.
Split Note mode allowing up to four independent note zones on a single page.
One-touch saving and exporting via USB, email or the cloud.
Expanding Educational Opportunities Through Global Partnerships
Samsung also plans to expand its services in the education market through partnerships with global AI companies. In collaboration with Google, Samsung aims to develop diverse and powerful AI scenarios for fostering digital classrooms of the future. The Samsung Interactive eBoard is Google EDLA-certified[8], as well, providing seamless access to services like Google Classroom and Google Drive, which further enrich the educational experience. With these features, Samsung’s interactive eBoard acts as a powerful teaching assistant, fostering exploration and collaboration.
Advanced Technology for Learning
With 65”, 75”, and 86” options, the Interactive eBoard supports collaborative learning, with advanced hardware to deliver a seamless user experience. Additional specifications include 8GB of RAM, 64GB of storage and a new octa-core CPU, collectively enabling efficient multitasking and resource-heavy educational applications. Its 400-nit max brightness, and 2Ch 15-watt speakers create an immersive, multimedia-ready environment for collaborative learning.
The Samsung Interactive eBoard is a versatile interactive display powered by Android 14 that includes software features to organise and maximise learning outcomes. Smart Note-On allows seamless transitions between handwriting and digital content, and File Converter simplifies the conversion of various file formats to enhance the display’s functionality and streamline workflows.
Samsung’s Commitment to Long-Term Support
In line with its commitment to empowering education, Samsung will continue to support its previous-generation displays, ensuring that the 2024 WAD series remains compatible with the new interactive functionalities. This approach underscores the company’s commitment to delivering enduring value and innovation to educational institutions worldwide. The new Interactive eBoard display – WAF model – will be available in Australia from June.
Samsung’s Latest Ruggedised Smartphone and Tablets Now Available, Offering Military-Grade Durability and Advanced Enterprise Features
Rounding out the 2025 local enterprise solutions line up, Samsung Electronics Australia has also launched the new Galaxy XCover7 Pro and Galaxy Tab Active5 Pro, enterprise-ready devices designed to meet the demands of today’s fast-paced, high-intensity work environments. Continuing the legacy of Samsung’s ruggedised devices, these latest Pro models are versatile, optimised and secure — delivering enhanced durability,[9] steady performance and optimised workflow to empower frontline workers, from the office to the field and beyond.
With 5G connectivity,[10] the XCover7 Pro and Tab Active5 Pro offer mobility and reliability. The XCover7 Pro features a powerful new stereo speaker system with anti-feedback technology, which minimises unwanted audio loops for clearer communication. Both devices offer enhanced battery capacity, with the XCover7 Pro equipped with a 4,350mAh battery for longer usage, while the Tab Active5 Pro comes with a 10,100mAh battery[11] designed to help support demanding workflows. The Tab Active5 Pro also supports Dual Hot-Swap battery functionality, allowing workers to replace batteries[12] and ensuring seamless operation even when battery levels are low.
With the ruggedised smartphone market expected to reach up to 4.46 million units and the ruggedised tablet market projected to hit 1.89 million units by 2028,[13] these devices can be increasingly essential in industries such as retail, government, logistics, healthcare and manufacturing. Reliable, high-performing and durable, they can be critical for ensuring seamless operations in any work environment.
“At Samsung, we understand that frontline professionals need technology that adapts to their fast-paced and demanding work environments,” said Anthony Stewart, Head of Mobile Experience B2B at Samsung Electronics Australia. “The Galaxy XCover7 Pro and Galaxy Tab Active5 Pro combine ruggedised durability tested against the MIL-STD810H standards, enterprise-grade security, seamless connectivity and intelligent AI-driven features to help businesses operate efficiently in various conditions while maximising productivity and minimising downtime.”
Ruggedised Durability: Built To Withstand Any Environment
The Galaxy XCover7 Pro and Galaxy Tab Active5 Pro are designed to thrive on the frontlines. Having undergone testing against military standards to ensure they withstand demanding environments, they are ideally built to offer reliable performance in the field. Both devices feature IP68-rated water and dust resistance,[14] helping to protect against dust ingress and accidental exposure to fresh water.
The Tab Active5 Pro’s S Pen — an essential tool for field professionals who annotate documents, sign forms or input data on the go — further extends usability by functioning even in certain wet conditions. Their MIL-STD-810H[15] tested designs help ensure resistance to drops, extreme temperatures and vibrations, while the Corning® Gorilla® Glass Victus®+ display on the Tab Active5 Pro helps provide protection against accidental mishaps. Those in retail, government and manufacturing settings can also depend on enhanced touch sensitivity in both devices, allowing seamless use with compatible gloves.[16]
Work Continuity: Staying Connected and Powered Throughout the Day
Clear communication is crucial in fast-paced work environments, especially for teams relying on walkie-talkie functionality in industries like construction and emergency response. The Galaxy XCover7 Pro and Galaxy Tab Active5 Pro enhance speaker technology with anti-feedback noise reduction, minimising disruptive sounds that can occur when multiple devices that share the same channel are in close range. With higher volume and improved clarity,[17] these upgraded stereo speakers help frontline workers stay connected and relay critical information seamlessly.[18] The Tab Active5 Pro further strengthens communication with optimised audio tuning, boosting volume levels and incorporating intelligent sound processing to filter out background noise, making collaboration even more effective.
Both devices also offer Vision Booster, which enhances outdoor visibility by improving screen readability in bright environments. The Galaxy Tab Active5 Pro further builds on this with an upgraded display brightness of up to 600 nits — a notable increase from 480 nits in the previous model — ensuring clearer visuals even in challenging lighting conditions. Whether reviewing critical information on-site or navigating workflows outdoors, these upgrades provide better contrast, improved tone mapping, and enhanced visibility against strong illumination, allowing users to stay focused wherever the job takes them.
With extended battery life[19] and seamless power solutions, the Galaxy XCover7 Pro and Galaxy Tab Active5 Pro support uninterrupted workflow making it easy for workplaces with POGO docks[20] to charge multiple devices at once. For environments in which devices remain plugged in, the Tab Active5 Pro supports No Battery Mode,[21] allowing it to function when connected to a dedicated power source — ideal for in-vehicle setups, kiosks and workstations.
Seamless connectivity is also key to maintaining work continuity. The XCover7 Pro and Tab Active5 Pro both support 5G connectivity, Wi-Fi 6E and network slicing to prioritise device communication even in dense network environments and ensure fast and stable network access. With dual SIM support (pSIM + eSIM) on the Tab Active5 Pro, workers can effortlessly switch between networks, keeping them connected in any environment.
The Tab Active5 Pro introduces front-facing NFC Tagging, enhancing usability in retail, hospitality and logistics environments where fast, secure interactions are essential. Enabling seamless authentication, asset tracking and mobile payments, the tablet can effectively be used as a mobile point-of-sale (mPOS) system[22] in retail stores and restaurants alike. Employees can quickly validate credentials, process transactions and manage assets without any additional hardware, enhancing efficiency in industries where speed and security are critical.
Maximised Productivity: Smarter Tools for the Frontline
Samsung’s latest ruggedised devices also introduce AI-driven enhancements,[23] reinforcing Samsung’s commitment to expanding AI capabilities across its entire ecosystem. These intelligent features make everyday tasks more intuitive and efficient, helping frontline professionals work smarter and faster in dynamic environments while making advanced AI more accessible across a broader range of devices.
Equipped with high-performance chipsets, enhanced usability features and intuitive AI-powered tools, both devices enable workers to multitask with ease. Features like Circle to Search with Google,[24] Object Eraser, AI Select and Read Aloud allow users to complete tasks more efficiently, reducing manual effort and improving accuracy[25]. The Galaxy XCover7 Pro is powered by the Snapdragon® 7s Gen 3 Mobile Platform (4nm Octa-Core) chipset which optimises power efficiency and processing speed, while the Tab Active5 Pro, featuring the same chipset, delivers increased RAM and expanded storage options to handle demanding workloads.
Designed for professionals who need flexibility, both devices support Samsung DeX, allowing them to connect to a monitor for a desktop-like experience. Whether managing field reports, performing administrative tasks or presenting data, users can transition seamlessly between mobile and desktop environments.
Additionally, programmable keys allow users to assign shortcuts to frequently used applications, such as barcode scanning, push-to-talk or emergency alerts. This customisation enhances workflow efficiency, reducing time spent navigating menus and improving responsiveness in critical situations.
Security remains a cornerstone of Samsung’s ruggedised devices, with Samsung Knox Vault[26] helping to protect sensitive data through encryption and authentication. Beyond that, Samsung offers a comprehensive suite of security innovations designed to provide protection, transparency and user control. Real-time Kernel Protection and DEFEX deliver runtime protection at both the app and kernel layers, while Samsung’s Warranty Bit detects tampering and restricts access to sensitive applications, such as Work Profile, helping to maintain a trusted device environment.
The new Galaxy XCover7 Pro and Galaxy Tab Active5 Pro are currently available in Australia. Pricing for Samsung’s Galaxy XCover7 Pro begins at $999 and Samsung’s Galaxy Tab Active5 Pro begins at $1,099.
For more information on Samsung’s 2025 range of enterprise solutions spanning the newly announced Pro-Display Solutions in Colour E-Paper and E-Board, as well as the new Mobile Rugged devices in Galaxy XCover7 Pro and Galaxy Tab Active5 Pro, visit www.samsung.com/au.
[1]Based on the research commissioned by Samsung Electronics Australia, conducted by PwC Australia that sampled 386 retail advertising decision makers, influencers and retail channel partners and agencies between 24th April and 18th May 2025 across an online survey, stakeholder consultations, observational studies and secondary research.
[2]Based on the research commissioned by Samsung Electronics Australia, conducted by PwC Australia that sampled 386 retail advertising decision makers, influencers and retail channel partners and agencies between 24th April and 18th May 2025 across an online survey, stakeholder consultations, observational studies and secondary research.
[3]Based on the research commissioned by Samsung Electronics Australia, conducted by PwC Australia that sampled 386 retail advertising decision makers, influencers and retail channel partners and agencies between 24th April and 18th May 2025 across an online survey, stakeholder consultations, observational studies and secondary research.
[5] Samsung Color E-Paper mobile app supports Android 10 and above, and iOS 15 and above. Availability may vary by device, software version and region.
[6]The rear cover, rear sub cover, cover battery and front chassis of the EMDX series contains a minimum of 55% of post-consumer recycled content. Verified by Lotte Chemical Corporation in accordance with Environmental Claim Validation Procedure (ECVP) for Recycled Content, UL ECVP 2809-2, Second Edition dated June 20, 2024. Recycled Content is defined in accordance with ISO 14021.
[7] Please check with your local recycling centre for instructions and policies.
[8]Enterprise Devices Licensing Agreement, a program Google introduced at the end of 2022 to help solutions providers offer devices with built-in Google Mobile Services.
[9]Durability improvements are based on comparison with previous models (Galaxy XCover6 Pro and Galaxy Tab Active4 Pro), Actual performance may vary depending on usage conditions and environmental factors.
[10]5G services are only supported in 5G network enabled locations. Requires optimal 5G connection. Actual speed may vary depending on market, carrier, content provider, and user environment.
[12]Extra replaceable battery and POGO charging dock sold separately. In the case of extra replaceable batteries, only Samsung certified products are compatible for use.
[14] Galaxy XCover7 Pro has obtained MIL-STD-810H Certification and has been tested under lab conditions for use in temperatures ranging from -20° C to 71°C for up to four hours; for 78 drops from a height of 1.5 meters on a steel surface; for dust exposure at 6g/m2/day for 3 days; for vibration at 20-2kHz at 7.7Grms for up to three hours; and for 15,000ft altitude pressure for up to two hours. Actual results may vary. Refer to the user manual for further information, including care/use instructions.
MIL-STD-810H Certification tested for: Temperature, Altitude, Humidity, Immersion, Salt Fog, Dust, Vibration, Drop etc. Galaxy XCover7 Pro has an IP65 rating based on lab test conditions and is water resistant for water spray at 12.5L/min for at least 3 minutes. XCover7 Pro has an IP68 rating based on lab test conditions and is dust resistant and water resistant for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Ensure the charging port is dry before charging. Please refer to your device’s user manual for further care instructions and limitations.
[15]MIL-STD-810H Certification: Testing against specific environmental conditions including altitude, humidity, immersion, salt fog, dust, vibration, drop, etc. MIL-STD-810H is a standardised form of testing designed by the US military to accurately assess device limitations. Real-world usage may vary by specific environmental conditions used in the testing. Extreme conditions not guaranteed. Test specifications vary by device.
[16]Touch sensitivity increases responsiveness for leather gloves 2mm or less in thickness, based on internal laboratory test results. Devices can be used in wet environments, but not fully submerged under water. Underwater touch is not available. Touch-responsiveness may vary depending on the material and thickness of gloves as well as other environmental conditions.
[17]Speaker improvements are based on comparison with the previous models (Galaxy XCover6 Pro and Galaxy Tab Active4 Pro). Actual performance may vary depending on the environment and sound source.
[18]Walkie-talkie functionality requires a separate purchase of a compatible third-party solution. Availability may vary by region and provider.
[19]Battery life improvements are based on comparison with the previous models (Galaxy XCover6 Pro and Galaxy Tab Active4 Pro), which respectively featured 4,050mAh and 7,600mAh batteries. Actual battery life may vary depending on usage patterns and network environment.
[20]POGO charging dock sold separately. Battery charging times may vary depending on charging power supported on charging cradle. Battery capacity and performance may diminish over time.
[21]No Battery Mode needs to be turned on and requires a dedicated USB Type-C power source accessory supporting 9V and 2.3A or above, and PD 2.0 or above. No Battery Mode limits device CPU performance when enabled and reduces maximum volume, display brightness, etc. when enabled.
[22]Knox Platform for POS requires separate solution integration and may require license purchase for use. Availability may vary by market, model or payment solution.
[23] Fees may apply to certain AI features at the end of 2025.
[24]Google is a trademark of Google LLC. Sequences shortened and simulated. Results for illustrative purposes only. Service availability may vary by country, language, device model. Requires internet connection. Users may need to update Android and Google app to the latest version. Works on compatible apps and surfaces. Results may vary depending on visual matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Results may vary depending on audio matches.
[25]Results may vary based on the images and the object you’re trying to remove. Results may vary depending on shooting conditions including multiple subjects, being out of focus or moving subjects.
[26]Samsung Knox Vault hardware and/or software architecture may vary by model.
### Meeting Takeaways: Samsung Art Store Announcement
1. **New Collaboration with Disney**:
– Samsung Electronics announced the addition of iconic artworks from Disney, Pixar, Star Wars, and National Geographic to the Samsung Art Store.
2. **Enhanced User Experience**:
– The new Disney Collection aims to enrich user experiences by transforming TVs into digital galleries showcasing beloved characters and stories.
3. **Extensive Art Collection**:
– The Samsung Art Store now features over 3,500 curated artworks from more than 800 artists and 70 prestigious galleries and museums, available on 90% of Samsung’s AI-powered TV range.
4. **Artworks Available**:
– The collection includes classic Disney princess stories, the Star Wars saga, and wildlife visuals from “Planet Earth,” allowing users to discover both classic and contemporary pieces.
5. **Accessibility**:
– The Disney Collection is available in select regions across Asia, Australia, North America, and Europe via subscription. Requires an internet connection.
6. **Compatibility**:
– Available in 4K on various 8K TV models, including Neo QLED models like the QN990F and QN900F. Altering Disney artworks is prohibited.
7. **Curated Selections**:
– Monthly selections by professional art experts enhance the viewing experience, providing users with varied artistic insights.
8. **Subscription Details**:
– Samsung Art Store is a premium service with applicable fees. Art pieces are subject to change without notice.
9. **Additional Resources**:
– For more information, visit Samsung’s official website.
### Action Items:
– Ensure communication regarding the new collection reaches all stakeholders.
– Monitor the reception and user feedback related to the Disney Collection.
– Update resources related to subscription details and artwork offerings as needed.
Summary of Samsung Art Store Brings Disney, Pixar, Star Wars and More to Screens in 4K
The Little Mermaid depicted via the Samsung Art Store on The Frame Pro TV. Wireless One Connect Box and subsequent cables no shown. Image simulated for illustrative purposes.
Samsung Electronics Co., Ltd. today announced the addition of new pieces from Disney’s iconic portfolio to the Samsung Art Store,[1] offering TV users worldwide a stunning new way to enjoy beloved visuals from Disney, Pixar, Star Wars and National Geographic — all in crystal-clear 4K resolution[2].
“We’re thrilled to expand our collaboration with Disney to offer their most beloved artwork to our global community of Art Store users,” said Heeyeong Ahn, Vice President of the Visual Display Business at Samsung Electronics. “By offering a diverse range of artistic content that transcends genres and generations, we aim to enrich the everyday lives of our users with art.”
The new Disney Collection transforms living rooms into immersive digital galleries, featuring classic and contemporary works that celebrate storytelling, adventure and the beauty of our planet. From the heartwarming tales of Disney princesses from films like “The Little Mermaid,” “Snow White,” and “Tangled” to the legendary “Star Wars saga” and the breathtaking wildlife of “Planet Earth,” the collection also offers fans a chance to discover new favourites — all through the lens of stunning digital art.
Samsung Art Store, a global digital art subscription platform available on Samsung TVs, now offers over 3,500 curated artworks from more than 800 artists and 70 world-class galleries and museums. First launched in 2017 with The Frame, the Art Store experience is now available on 90% of Samsung Australia’s 2025 AI-powered TV range, spanning Neo QLED and QLED TVs,[3] giving more viewers access to premium art in 4K resolution.
In addition to this latest Disney collaboration, users can easily enjoy masterpieces from world-renowned museums such as the Museum of Modern Art (MoMA), the Metropolitan Museum of Art and the Musée d’Orsay, as well as a variety of contemporary and modern artworks showcased at Art Basel, from the comfort of their homes. The service also includes curated selections handpicked by professional art experts on a monthly basis, enhancing the overall viewing experience.
[1] The Disney Collection is now available in selected countries across Asia, Australia, North America (including the United States and Canada), and Europe, where the Samsung Art Store is supported via subscription. Internet connection required.
[2] The Disney collection is available in 4K on 8K TVs including but not limited to the Neo QLED 8K QN990F and QN900F. Altering Disney artworks is not permitted.
[3] For models Q7F and above. Samsung Art Store is a premium digital art platform exclusively available on select Samsung TVs. Fees apply to subscription service. Art pieces in the Art Store are subject to change without prior notice.
### Meeting Takeaways: Samsung Electronics Research on Smart Tech Usage by Gen MZ
1. **Research Overview**:
– Up to 80% of surveyed Generation MZ (Millennials and Gen Z) Australians are utilizing smart technology (e.g., smart TVs, phones, tablets, and appliances) to enhance care for their loved ones.
– The research was conducted by Pure Profile in March 2025, surveying over 1,000 Australians aged 18-40.
2. **Impact of Smart Technology**:
– 38% of Gen MZ feel more assured, 37% feel more secure, and 36% feel more connected due to the use of smart technology.
– Key applications include entertainment and managing daily tasks with AI-powered devices.
3. **Smart Technology as a Household Essential**:
– Gen MZ has collectively spent an average of $9.2 billion on smart devices in the last year.
– Primary areas of care include partners (58%), pets (52%), children (46%), plants (38%), and cats (31%).
4. **Role in Parenting**:
– 34% of Gen MZ parents use smart technology for organizing their schedules and an additional 36% for staying connected while caring for their children.
– Over half (53%) of Gen MZ parents use devices to entertain or educate their children, indicating a growing reliance on technology for parenting assistance.
5. **Pet Care Innovations**:
– 30% of pet owners use smart TVs to entertain their pets.
– Smart technology facilitates pet monitoring and care, including robot vacuums and smart cameras for owners to check in on their pets.
6. **Plant Care**:
– 38% of Gen MZ respondents utilize smart tech for watering and monitoring plants, with some using speakers to play music for their plants.
– Smart ecosystems, such as Samsung SmartThings, enable seamless integration of plant care functions.
7. **Conclusion**:
– The trend indicates a shift towards connected living, making smart technology integral to the daily lives of Gen MZ Australians, who view it as essential for caregiving and maintaining a responsive home environment.
– Samsung’s open connected ecosystem, SmartThings, plays a vital role in coordinating these technologies for users.
Summary of Samsung Electronics Research Reveals up to 80% of Gen MZs Surveyed Are Using Smart Tech to Care Smarter for their Loved Ones
Pictured: The Donaldson’s care for their toddler, pup, kitten and 16 plants
Samsung Electronics Co., Ltd. has today revealed new research that finds Australians are using smart technology to enhance their everyday lives, with up to 80 per cent of Gen MZs (Millennials and Gen Z) surveyed are using smart TVs, phones, tablets, refrigerators, washer, dryers and vacuums to help care for their loved ones[1]. As smart technology – spanning intelligent products and connected ecosystem solutions – becomes embedded in daily life, new research from Samsung reveals Gen MZ are increasingly interested in finding creative, connected solutions to care for people, pets, plants and everything in between.
The research also found that over a third of Gen MZ feel smart tech makes them feel more assured (38 per cent), secure (37 per cent) and connected (36 per cent)[2]. From smart TVs that help families stay entertained and informed, to AI-powered appliances that take the guesswork out of daily chores.
“Smart technology is redefining the way Australians look after their loved ones and the things they care most about – from kids and parents to pets and plants. Our insights tell us Gen MZ are already embracing smart devices to support daily life, and it’s clear that connected living is no longer a future concept, but a current reality. Through the intelligent power of SmartThings and our open connected ecosystem, we’re helping Australians feel more assured in how they live, work and care for others,” said Phil Gaut, Director – Consumer Electronics, Samsung Electronics Australia.
Smart technology – a growing household necessity
As connected devices becoming increasingly common in Australian households, tech-savvy Gen MZs are at the forefront – collectively spending an average of $9.2 billion in the last year[3].
Gen MZ are harnessing smart technology to support a wide range of care with top 5 being, partners (58%), dogs (52%), children (46%), plants (38%) and cats (31%)[4]. Gen MZ are redefining home life with smart, intuitive technology. Turning connected living from novelty to necessity by simplifying busy lives and making homes more responsive to their needs.
Smart technology relieves parenting stress
In the busyness of modern family life, Gen MZ parents[5]are turning to smart tech to bring a sense of calm and control. Over a third (34 per cent) admitting to using smart technology to help organise their day, and stay connected (36 per cent) when caring for loved ones[6]. From streamlining the day to day to entertaining the kids, more than half (53 per cent) of Gen MZ parents reveal they use TVs, phones or tablets as tools to entertain or educate their children, suggesting a willingness for smart technology to assist with parenting duties – and the trend is only growing[7]. In fact, over half of Australian parents (51 per cent) have spent up to $2,000 on smart devices within the past 12 months with a further 78% planning to invest further on smart technology over the next five years, revealing a strong appetite for connected solutions that can help make caring a little easier[8].
Creative ways to care smarter for your pets
Samsung’s technology can help cater for unique needs, like those of ‘paw-rents’ who are using smart TVs to entertain their fur babies. A third (30 per cent) of pawrents say they use screen time to keep their pets entertained, or to calm them when their pet is stressed[9]. Cartoons are the go-to genre (37 per cent), followed by music videos (27 per cent) and sports (27 per cent)[10]. With a quarter of those using screen time (25%) admitting their pets are movie buffs with feature films preferred[11].
Beyond entertainment, smart tech is also helping paw-rents create a happy home for their pets (30 per cent)[12]. From robot vacuums (used by 26 per cent) to smart cameras and monitors (24 per cent) that allow for them to check in whilst they are out and about[13].Through open ecosystem platforms like Samsung SmartThings, Gen MZ can bring these devices together – scheduling cleaning, streaming calming content, or receiving pet-specific alerts, all from one app. This level of smart integration is helping Gen MZ pawrents feel more connected to their pets, even when they’re apart.
In addition, city based pawrents use smart technology when caring for their pets (34 per cent) over pet owners in regional areas (20 per cent), despite Samsung research showing pawrents are more incident in regional locations (82% vs. 70% in metro)[14].
A growing generation of plant parents
It’s not just people and pets getting the smart tech treatment – plants (38 per cent) are part of the family too for Gen MZ[15].
Over a third (38 per cent) use smart technology for watering; room temperature and humidity control (33 per cent); and lighting (29 per cent)[16]. With 14% of respondents admitting to using speakers to play music to their plant, with pop and classical popular choices[17].
Open connected ecosystems like Samsung SmartThings can offer plant parents the ability to bring these functions together – setting up routines that controls the homes temperature, automate lighting schedules, and even cue up music. It’s making plant care simpler, smarter, and more in tune with the needs of every leafy companion.
For Gen MZ, connected living is about practicality – streamlining daily life and making smart homes more responsive to their needs. As this shift accelerates, smart ecosystems are transforming home technology. Devices no longer operate in isolation; instead they work together from smartphones, TVs, refrigerators to vacuums and washing machines. All in all creating a more fluid and efficient experience.
Open smart home platforms like Samsung SmartThings enable Gen MZ to integrate existing technology, making home life more seamless and coordinated. Whether managing routines, caring for loved ones, or tending to pets and plants, connected living is becoming an essential part of modern Australian homes.
[1] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged 18–40, in line with the current ABS census statistics. The fieldwork was conducted between 1st to 4th March 2025. Research surveyed Gen MZ Australians who currently care for someone or something and either use or are open to using smart technology to assist in that care. Total sample; Unweighted; base n = 1012
[2] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged 18–40, in line with the current ABS census statistics. The fieldwork was conducted between 1st to 4th March 2025. Research surveyed Gen MZ Australians who currently care for someone or something and either use or are open to using smart technology to assist in that care. Total sample; Unweighted; base n = 1012
[3] Refers to research commissioned by Samsung and conducted by Pure Profile
[4] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged 18–40, in line with the current ABS census statistics. The fieldwork was conducted between 1st to 4th March 2025. Research surveyed Gen MZ Australians who currently care for someone or something and either use or are open to using smart technology to assist in that care. Total sample; Unweighted; base n = 1012
[5] Gen MZ parents are those identified as caring for children between the ages of 0-17
[6] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged 18–40, in line with the current ABS census statistics. The fieldwork was conducted between 1st to 4th March 2025. Research surveyed Gen MZ Australians who currently care for someone or something and either use or are open to using smart technology to assist in that care. Total sample; Unweighted; base n = 1012
[7] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged 18–40, in line with the current ABS census statistics. The fieldwork was conducted between 1st to 4th March 2025. Research surveyed Gen MZ Australians who currently care for someone or something and either use or are open to using smart technology to assist in that care. Total sample; Unweighted; base n = 1012
[8] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged 18–40, in line with the current ABS census statistics. The fieldwork was conducted between 1st to 4th March 2025. Research surveyed Gen MZ Australians who currently care for someone or something and either use or are open to using smart technology to assist in that care. Total sample; Unweighted; base n = 1012
[9] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged 18–40, in line with the current ABS census statistics. The fieldwork was conducted between 1st to 4th March 2025. Research surveyed Gen MZ Australians who currently care for someone or something and either use or are open to using smart technology to assist in that care. Total sample; Unweighted; base n = 1012
[10] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged 18–40, in line with the current ABS census statistics. The fieldwork was conducted between 1st to 4th March 2025. Research surveyed Gen MZ Australians who currently care for someone or something and either use or are open to using smart technology to assist in that care. Total sample; Unweighted; base n = 1012
[11] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged 18–40, in line with the current ABS census statistics. The fieldwork was conducted between 1st to 4th March 2025. Research surveyed Gen MZ Australians who currently care for someone or something and either use or are open to using smart technology to assist in that care. Total sample; Unweighted; base n = 1012
[12] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged 18–40, in line with the current ABS census statistics. The fieldwork was conducted between 1st to 4th March 2025. Research surveyed Gen MZ Australians who currently care for someone or something and either use or are open to using smart technology to assist in that care. Total sample; Unweighted; base n = 1012
[13] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged 18–40, in line with the current ABS census statistics. The fieldwork was conducted between 1st to 4th March 2025. Research surveyed Gen MZ Australians who currently care for someone or something and either use or are open to using smart technology to assist in that care. Total sample; Unweighted; base n = 1012
[14] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged 18–40, in line with the current ABS census statistics. The fieldwork was conducted between 1st to 4th March 2025. Research surveyed Gen MZ Australians who currently care for someone or something and either use or are open to using smart technology to assist in that care. Total sample; Unweighted; base n = 1012
[15] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged 18–40, in line with the current ABS census statistics. The fieldwork was conducted between 1st to 4th March 2025. Research surveyed Gen MZ Australians who currently care for someone or something and either use or are open to using smart technology to assist in that care. Total sample; Unweighted; base n = 1012
[16] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged 18–40, in line with the current ABS census statistics. The fieldwork was conducted between 1st to 4th March 2025. Research surveyed Gen MZ Australians who currently care for someone or something and either use or are open to using smart technology to assist in that care. Total sample; Unweighted; base n = 1012
[17] Based on the research commissioned by Samsung Electronics Australia, conducted independently by Pure Profile, an Australian owned Data and Insights business that sampled over 1,000 Australians aged 18–40, in line with the current ABS census statistics. The fieldwork was conducted between 1st to 4th March 2025. Research surveyed Gen MZ Australians who currently care for someone or something and either use or are open to using smart technology to assist in that care. Total sample; Unweighted; base n = 1012
**Meeting Takeaways: Samsung’s Space to Dream at Vivid Sydney**
1. **Event Overview**: Samsung Electronics Australia is participating as a Major Partner at Vivid Sydney with an experiential activation named ‘Space to Dream’ held at Cockle Bay. The activation features three iridescent dreamscapes that inspire creativity and dreams.
2. **Interactive Experience**: Attendees will engage with multiple immersive zones, experiencing how the Galaxy AI2 enhances interaction with Samsung’s devices, including the Galaxy S25 Edge, which debuts in Australia.
3. **Target Audience Insights**: Research indicates significant sections of Gen Z (51%) and Millennials (55%) feel overwhelmed by daily responsibilities, limiting their pursuit of personal dreams. The installation aims to rejuvenate aspirations and showcase how technology can reclaim valuable time.
4. **Technological Showcase**: Festivalgoers will have hands-on opportunities with Samsung’s Galaxy S25 series, emphasizing innovations that simplify tasks and foster creativity.
5. **Installation Features**:
– **Dream Generator**: Allows visitors to engage artistically and visualize their dreams.
– **Photo Opportunities**: Features a Terrace for capturing scenic views and enhanced photography with the Galaxy S25 Ultra.
– **Entertainment**: A 7-minute water show will depict dream realization, created in collaboration with local talents Milan Ring and Chloe De Brito.
6. **Collaboration Highlights**:
– Visuals by Chloe de Brito, utilizing live action and CGI to create a vibrant dream-themed environment.
– Soundscape composed by Milan Ring, designed to transport audiences into a dream state.
7. **Event Details**: The activation is free to the public, running nightly from 23 May to 14 June, as part of Vivid Sydney’s Light Walk. Visitors can participate in a competition to win a Galaxy S25 Ultra by sharing experiences on Instagram with specific tags.
8. **Future Implications**: This marks Samsung’s fourth participation, reinforcing its commitment to innovation and engagement through public art, enhancing the overall festival experience.
Summary of Samsung Gives Australians The Space To Dream at Vivid Sydney
Samsung’s Space to Dream at Vivid Sydney, Cockle Bay in Darling Habour
Samsung Electronics Australia is returning as a Major Partner to captivate audiences at Vivid Sydney, this time with its world-class experiential activation, ‘Space to Dream’. This stunning experience in Cockle Bay features three iridescent floating dreamscapes, designed to showcase the extraordinary possibilities that arise when individuals are given the freedom to dream.
Visitors to Space to Dream will experience an immersive journey through multiple zones spanning land and water. They will discover how Galaxy AI2 enables new ways to dream and interact with Samsung’s latest devices including the ultra-thin[1], first-ever Galaxy S25 Edge, ahead of its Australian launch.
Research[2] by Samsung reveals that over half of Gen Z (51%) and Millennials (55%) feel they are too busy with daily responsibilities to pursue their dreams. In response, Samsung’s Space to Dream experience aims to inspire Australians to imagine new possibilities and rekindle their aspirations. With almost half (47%) of Australians spending over 10 hours a week on daily chores and responsibilities, Samsung’s Galaxy AI[3] and innovative technologies are designed to help give them their valuable time back by simplifying and enhancing everyday life, creating space for them to dream once more.
The research also shows that 51% of Australians agree that technology can help them manage chores and administrative tasks, allowing more time to pursue personal passions. With the chance to get hands-on at this year’s installation, festivalgoers at Vivid Sydney can try Samsung’s latest Galaxy S25 series and Galaxy AI2 to see how these cutting-edge innovations provide new ways to accomplish tasks, unlock creativity and grant the freedom to focus on what matters to them.
View from the Terrace at Samsung’s Space to Dream, Vivid Sydney, Cockle Bay in Darling Habour
“About half of Australians aged under 55 wish they had more time to explore and pursue their dreams. Space to Dream, inspired by our Galaxy S25 series and Galaxy AI2, is more than just a beautiful display of sound and light. It’s about stepping into a world of possibility,” says Eric Chou, Vice President of Mobile eXperience at Samsung Australia. “We want to encourage Australians to dream, bigger than ever before.”
At the land and bay based activation, guests at Space to Dream will have the opportunity to join the iridescent dreamscape by posing for a dream-like portrait as well as being invited to co-create the installation by taking control of the visuals using a custom app on the Galaxy S25 Ultra.
On land, the Dream Generator invites visitors to immerse themselves in the world of artistic creation and discover how Drawing Assist[4] becomes the perfect canvas to unleash creativity and transform dreams into vision.
Head up onto the Terrace to capture iconic shots of the dreamscape from the best vantage point in the bay. With Nightography[5] on the Galaxy S25 Ultra, details are naturally enhanced, allowing for stunning, high quality photos in low-light conditions.
Explore the dream – walk out onto the water to experience a 7 minute show that imagines what it means to realise your dreams, created in collaboration with Australian talents – Milan Ring & Chloe De Brito.
Inside the Dream Generator at Samsung’s Space to Dream, Vivid Sydney, Cockle Bay in Darling Habour
Award-winning film director and artist Chloe de Brito in collaboration with Collider Studio is responsible for the dazzling visuals of this year’s installation: “Weaving together live action, Galaxy AI2, and a CGI approach, we’ve visualised an impressionistic adventure into the dream state, painted uniquely with colour and light. Together with Samsung, we’re shifting Cockle Bay into a pool of moving neon, inviting Australians into the creation of the show.” says de Brito.
“Shaping the music and sound design for Space to Dream was a deeply immersive process,” says Berlin-based, Australian musician Milan Ring, who composed the ethereal soundscape for the installation. “I hope the audience feels transported into the dream world we created, and I’m excited that the piece will be experienced throughout the duration of Vivid Sydney.”Samsung’s Space to Dream activation marks the brand’s fourth appearance at Vivid Sydney, which has become a must-see for festivalgoers year after year. This year’s immersive installation will be a spectacle like no other, transforming water into art and blurring the lines between reality and illusion.
Vivid Sydney Festival Director Gill Minervini says, “This installation takes Vivid Sydney’s partnership with Samsung to the next level. The scale and beauty of what we have been able to achieve is phenomenal. With Space to Dream surrounded by free music events and light installations in Tumbalong Park, our Darling Harbour festival zone in 2025 will be one visitors cannot miss.”
Inside the Dream Generator at Samsung’s Space to Dream, Vivid Sydney, Cockle Bay in Darling Habour
Festivalgoers will have the chance to win a Galaxy S25 Ultra gift pack by sharing a photo of the visual dreamscape to Instagram with #SpacetoDream and tagging @samsungau. Full details of the competition can be found at https://www.samsung.com/au/vivid-2025/.
Samsung’s Space to Dream is free to experience and runs every night of Vivid Sydney from 23 May to 14 June at Palm Grove and Cockle Bay in Darling Harbour as part of the festival’s Light Walk.
[1] When compared to other models in the Galaxy S25 range.
[2] Research conducted in May 2025 by PureProfile on behalf of Samsung Electronics Australia on a sample of 1006 Australians.
[3] Fees may apply to certain AI Features at the end of 2025.
[4] Drawing Assist requires Samsung Account and network connection. Visible watermark overlay applied. Accuracy and reliability of output is not guaranteed.
[5] Results may vary depending on lighting conditions. Subject must be steady, any small movement can lead to blurry photos.
**Meeting Takeaways: Awesome Intelligence Launch by Samsung Electronics**
1. **Overview of Awesome Intelligence**:
– Introduced by Samsung Electronics on the Galaxy A series devices, aiming to enhance mobile experiences with AI-powered features.
2. **Key Features**:
– **Multitasking Enhancements**:
– **Circle to Search**: Now identifies both images and music, simplifying information searches.
– **AI Select**: Offers contextual suggestions for actions based on displayed content.
– **Read Aloud**: Converts online text into audio for improved multitasking.
3. **Creative Tools**:
– **Object Eraser**: Allows easy removal of unwanted objects from photos.
– **Edit Suggestion**: Proposes enhancements for cleaner images (e.g., background blur).
– **Best Face**: A feature exclusive to Galaxy A56 5G that enables selection of the best expressions from multiple faces.
– **Auto Trim**: Analyzes videos to compile highlight reels from significant moments.
– **Filters**: Users can create custom filters by extracting colors/styles from images.
4. **Accessibility and Productivity**:
– The Galaxy A series equipped with Awesome Intelligence sets a new standard for accessibility and creative flexibility in mobile technology.
5. **Important Notes**:
– Some features may incur fees, require a Samsung or Google account, and an internet connection.
– Functionality and accuracy of features can vary based on usage conditions and may not always guarantee results.
6. **Devices Supported**:
– Features include support on Galaxy A56 5G, Galaxy A36 5G, and Galaxy A26 5G.
**Next Steps**:
– Stay updated on user feedback regarding the AI features.
– Monitor the performance and application of these features across introduced devices.
Summary of Meet Awesome Intelligence: A New Gateway to Fun and Accessible Mobile AI
Samsung Electronics is taking another step in AI with Awesome Intelligence — now available on the recently launched Galaxy A series devices[1]. This platform introduces a range of AI-powered features[2] designed to make mobile experiences more accessible, creative and productive for everyone.
Multitasking Made Simple
Awesome Intelligence delivers a range of powerful capabilities while building on some tools that were integrated into the Galaxy A series last year.
Besides eliminating the need to toggle between apps to search for information, the upgraded Circle to Search[3]with Google feature now goes beyond images to recognise and identify music as well — for example, an interesting tune hummed by street performers or background music from a YouTube video.
AI Select[4] provides contextual suggestions based on on-screen content — including text, images and videos — allowing users to perform actions like scanning QR codes or creating GIFs with a single tap.
Additionally, the new Read Aloudenhances multitasking by converting online text into audio.
Maximising Creativity With Easy-To-Use, Intelligent Tools
Awesome Intelligence includes a suite of AI-powered editing tools to supercharge creativity.
Object Eraser[6] allows users to seamlessly remove unwanted objects from photos, while Edit Suggestion[7] recommends enhancements such as background blur, reflection removal and lens correction to deliver cleaner, more refined images.
On the Galaxy A56 5G, exclusive tools offer even more creative control. Best Face[8] lets users select the best facial expressions of up to five people from motion photos and merge them into a single group shot — ensuring everyone looks their best. Auto Trim[9], meanwhile, analyses multiple videos to extract the best moments and compiles them into a smooth ready-to-share highlight reel.
What’s more, the Filters[10] feature allows custom filter creation by extracting colours and styles from existing images — adding a unique personal touch to portrait photos or selfies.
With integrated Awesome Intelligence, the latest Galaxy A series sets a new standard for accessibility, enhanced productivity and limitless creativity for everyone.
[2] Fees may apply to certain AI Features at the end of 2025. Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features.
[3] Circle to Search is a trademark of Google LLC. Requires internet connection. Mobile data fees may apply. Circle to search feature must be enabled. May not work on all visual or audio elements. Users may need to update Android and Google app to the latest version. Results may vary depending on visual or audio matches. Accuracy of results is not guaranteed. Works on compatible apps and surfaces, and with ambient music only. Will not identify music coming through headphones or if phone volume is off. Google SafeSearch filter applies
[4] AI Select is available in Australia and is also available across S25 series devices. Internet connection, Samsung Account and compatible operating system and apps required. Service availability may vary by country, language, device model. Features may differ depending on subscription and results may vary. Works on compatible apps and surfaces. Accuracy of results is not guaranteed.
[5] Network connection required. Read Aloud is available in the Samsung Internet browsing app only. Service availability may vary by language. Accuracy of results is not guaranteed.
[6] Results may vary based on the images and the object you’re trying to remove. Users can remove unwanted objects from photos. It automatically fills in the background to erase selected objects. Samsung Account may be required. Edit results may vary depending on the photography or filming condition. Results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy of results is not guaranteed
[7] Samsung Account may be required to use certain AI Photo Assist features. Edit Suggestion is compatible with JPG, PNG. GIF and MP4 formats. Edit results may vary depending on the photography or filming condition. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy of results is not guaranteed.
[8] Best Face feature is available exclusively on the Galaxy A56 5G device from the Galaxy A series. Can detect up to 5 faces. Motion Photo must be activated to use this feature. Visible watermark overlay may be applied. Generative AI may produce unexpected results and accuracy of results not guaranteed.
[9] Maximum length per clip to be edited using Auto Trim for Photo Assist is 90 minutes. Maximum length of combined clips to be edited using Auto Trim for Photo Assist is 180 minutes. Maximum number of clips to be edited per video project is 60 clips. Accuracy of results is not guaranteed.
[10] Filters feature is unavailable in the 3:4 64MP aspect ratio setting. Its availability might differ based on your device model and software version. Filter availability may vary based on resolution and aspect ratio settings. Up to 99 custom filters can be created.
**Meeting Takeaways: The Future of Mobile AI at Samsung**
1. **AI Revolution in Smartphones**: AI has transitioned from a futuristic concept to a mainstream technology integrated into daily-use devices. Samsung is leading this shift with the Galaxy S25 series, which leverages AI to enhance user experience.
2. **Consumer Expectations**: Recent surveys indicate that users in Southeast Asia and Oceania prioritize:
– Advanced camera features
– Integrated AI capabilities
– Improved durability
– Long-lasting battery life
– High-performance processing
Consumers now expect AI to be a seamless enhancement, not a separate feature.
3. **Personalisation through AI**: Personalisation is crucial, with Samsung focusing on creating tailored experiences through technologies like the Now Brief feature. This feature learns user habits to provide customized updates, improving context awareness and relevance.
4. **AI in Photography**: Samsung’s Galaxy S25 series uses AI to enhance photography without altering the familiar photo-taking experience. Features like Object Eraser and Best Face allow users greater control over final images while maintaining ease of use.
5. **Balancing Personalisation and Privacy**: Samsung emphasizes transparency and user control over data used for personalisation. The Galaxy S25 series includes on-device analysis through the Personal Data Engine and robust security measures via the Samsung Knox platform.
6. **Future of Mobile AI**: Expectations for mobile AI include increased multimodal capabilities and greater accessibility. Samsung aims to democratize AI technology, ensuring it benefits a wide range of users.
7. **Continuous Development**: Samsung is committed to ongoing research and development in AI to meet evolving consumer needs and preferences, emphasizing the importance of user empowerment through technology.
These takeaways encapsulate the key points discussed regarding the role of AI in Samsung’s mobile technology, the importance of personalisation, and the commitment to user privacy and experience.
Summary of The Future of Mobile AI is Where Personalisation Meets Innovation
In just a few short years, artificial intelligence (AI) has gone from science fiction to something we use every day. As AI gets smarter and more available to everyone, our smartphones have become the main way most people experience this technology.
In this Q+A, Carl Nordenberg, who leads the Mobile eXperience business unit in Samsung Southeast Asia and Oceania (SEAO), discusses how Samsung is driving the AI wave, what Galaxy AI[1] is all about, and how the latest Galaxy S25 series mobile phones are helping to shape a future where AI enhances human connection rather than replaces it.
Q1: How do you see smartphones evolving in the ongoing AI revolution?
It is safe to say that generative AI is becoming the transformative technological development of our time. At Samsung, we believe smartphones will empower this AI revolution as the main way that people experience this powerful technology.
Since launching the Galaxy S24 series last year, Samsung has led the way in creating powerful smartphones with seamless AI integration. One year on, I am glad to say that we have reached a point where AI is no longer a futuristic technology, but something that is built into the devices that we use every day.
And we are just beginning to see AI’s true potential! Devices like the Galaxy S25 series will continue to transform how we interact with technology, whether in our creative work or daily communications. Which is why we are dedicated to bringing Galaxy AI to as many users as possible worldwide.
Q2: What are consumers looking for in a smartphone today, and how is that changing with AI?
Our Customer and Marketing Insights team recently conducted a survey[2], which revealed what matters most to users across Southeast Asia and Oceania:
Advanced camera features
Integrated AI capabilities
Improved durability
Long-lasting battery
High-performance processing for AI and gaming.
This highlights an important shift in consumer expectations — just 18 months ago, AI would not have been a consideration for smartphone users, and now it is a top priority. The key word here is “integration” – consumers expect that AI will not be an entirely new, independent thing, but an enhancement of how they already use their mobile devices. And as the technology evolves, people will expect their smartphones to act as intelligent assistants that understand and adapt to their needs as individuals – in an integrated and personalised way.
This type of insight helps to guide our development efforts, as we continue exploring AI’s potential to create more meaningful experiences for Samsung users.
Q3: What does “personalisation” mean in the context of mobile AI?
In a region like Southeast Asia & Oceania (SEAO) with its melting pot of diverse cultures, a one-size-fits-all approach simply will not work. In this context, technologies like generative AI present a powerful opportunity for us to deliver personalised and meaningful experiences to Samsung users. That is why personalisation and integration are the cornerstones of Galaxy AI, and for the Galaxy S25 series. The way we see it, true AI personalisation means that technology learns from your unique patterns and preferences to deliver experiences tailored specifically to you.
Now Brief is an intelligent feature that learns from your usage patterns and routines to proactively provide customised information tailored to your specific context.
Take for instance, the Now Brief[3] feature on the new Galaxy S25 series. Now Brief acts like an information hub that delivers tailored updates and information to you throughout the day, accessible either through the dedicated Now Brief home screen widget, or via the Now Bar. Tapping on the Morning Brief button first thing in the morning can deliver the weather forecast, traffic information, and your calendar for the day, for example.
As you continue using this feature, your phone learns from your behavior and personalises the information it shows you. Over time, these suggestions become more relevant to your specific preferences and interests. For example, showing you news summaries from your most-read sources or reminding you of your friend’s birthday.
The real breakthrough comes when AI understands not just what you do, but the context around it. Through features like Writing Assist, Galaxy AI is able to recognise the context of what is displayed on your screen such as emails and messages to summarise content for you without the need to switch between applications.
Q4: You mentioned that camera features are a top priority for consumers. How is AI enhancing photography, and is it changing the photo taking experience for them?
Most of us primarily use our smartphones for getting information, for creating memories or for connecting with others. This is especially true when it comes to the smartphone camera, which is particularly important to customers in Southeast Asia and Oceania.
What’s fascinating is how Galaxy AI enhances photography in ways that feel naturally integrated with existing behaviors. We have designed AI camera features that do not change the familiar photo-taking experience itself but improve the end results. Take features like Object Eraser, Best Face[4], and Audio Eraser[5] — these are AI-enabled innovations that do not interfere with how you capture the moment, but they give you unprecedented control over the final image or video simply from your fingertips.
The Galaxy S25 series’ ProVisual Engine sets a new standard for mobile photography, alongside the series’ first 50MP ultra-wide-angle camera for more stunning landscapes and group shots.
For instance, the ProVisual Engine in the Galaxy S25 series works with the device’s first 50MP ultra-wide-angle camera to capture stunning landscapes and group shots with remarkable detail. – by removing photo-bombers, by eliminating background noise from your videos, or by selecting the best face of each individual in group photos, to ensure everyone is looking their best.
This approach enables people to create photos and videos exactly as they want them, preserving the moment as they remember it, without overly complicating or interfering with the photo-taking experience itself. That is the power of thoughtfully integrated AI – it enhances our capabilities and provides better experiences – all while not getting in the way!
Q5: How are you balancing personalisation with privacy concerns?
This is the most critical question in the AI era. Personalisation requires data, but users rightfully demand control over their personal information. We believe that advanced AI and strong privacy protection must evolve together — they are two sides of the same coin.
Our approach to AI in this context is rooted in both transparency and control. People should always understand how their data is being used and have control over what information AI systems can access. This builds trust, which is essential for wider AI adoption.
As such, we want to give users the flexibility to control their privacy and security settings. Users can decide which Galaxy AI feature to operate on their device, with the choice to opt out of cloud-based processing[6].
The new Galaxy S25 series features a Personal Data Engine[7], which analyses your data on-device to deliver highly tailored experiences that reflect your preferences and usage patterns. Privacy and mobile security remains a key focus for all of us at Samsung in this AI-driven era, as users have the right to understand how their data is being used and to control the level of AI intervention in their digital lives.
At Samsung we recognise that there is no privacy without security, and our Samsung Knox security platform[8] is built to help protect users’ personal data. With Galaxy S25 series, we have introduced the Post-Quantum Cryptography (PQC) based protection to Knox Matrix, providing additional safeguards to help protect a user’s cloud backup and sync data.
Q6: Looking ahead, how do you see mobile AI evolving over the next few years?
We are just beginning to scratch the surface of what is possible. We are already seeing AI becoming more “multimodal”; capable of processing and connecting information across different formats like text, images, voice, and sensor data.
Most importantly, AI will become more democratised. Advanced capabilities that once required specialised knowledge or expensive hardware will become more accessible to everyone through their smartphones. This democratisation of AI has the potential to level playing fields and empower people in unprecedented ways.
The journey is far from over, and at Samsung we will continue investing in research and development, exploring new use cases, and engaging with our consumers to ensure we understand their needs, preferences, and concerns in this rapidly changing space.
At the end of the day, the ultimate measure of our success isn’t how advanced the technology is, but how much it benefits and empowers our users.
[1] Fees may apply to certain AI Features at the end of 2025. Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features.
[2] Based on an internal survey conducted by Samsung from January to February 2025 among 2,418 participants across 8 markets including Australia, Indonesia, Malaysia, New Zealand, the Philippines, Singapore, Thailand and Vietnam.
[3] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date.
[4] Can detect up to 5 faces. Motion Photo must be activated to use this feature. Visible watermark overlay may be applied. Generative AI may produce unexpected results and accuracy of results not guaranteed.
[5] Results may vary per video depending on how sounds present in the video. Samsung Account login required. Six types of sound can be detected; voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.
[6] Samsung Account login required. Processing data only on your device allows advanced intelligence features to operate locally, rather than online. Enabling this option may limit the functionality of certain AI features that rely on online data processing for advanced capabilities.
[7] The Personal Data Engine functions under the condition that the Personal Data Intelligence menu is on. Analysed data will be deleted once the Personal Data Intelligence menu is turned off. Personal Data Engine recognises select languages and certain accents/dialects, including but not limited to Arabic, (Simplified) Chinese, Dutch, English, French, German, Hindi, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Romanian, Russian, Spanish, Swedish, Thai, Turkish, and Vietnamese. Personal Data Engine currently analyses Samsung native applications.
**Meeting Takeaways: Favourite Flavours in Southeast Asia and Oceania Through the Lens of the Galaxy S25 Ultra**
1. **Product Launch**: The Galaxy S25 Ultra is positioned as an innovative AI companion that enhances food experiences—from cooking to sharing moments.
2. **Camera Features**: The device includes a new 50MP ultrawide camera sensor and a Generative Edit feature that enhances food photography, allowing users to capture details vividly.
3. **Employee Engagement**: Samsung employees from Southeast Asia and Oceania shared personal stories and photos of their favorite local dishes, highlighting cultural diversity and food appreciation.
4. **Technical Specifications**:
– Access to certain AI features may incur fees towards the end of 2025.
– Users can enhance their photos through the ‘Extra Raw’ feature and the ‘Expert Raw’ app available on the Samsung Galaxy Store.
– Certain AI Photo Assist features may require a Samsung Account and are limited to specific file formats (JPG, PNG, GIF, MP4).
5. **Editing Features**: The Generative Edit feature has certain limitations, such as generating images up to 12MP with a visible watermark indicating AI usage.
6. **Caution on Results**: Editing outcomes can vary based on conditions, and result accuracy is not guaranteed.
7. **Publication Date**: The insights were shared via the Samsung Newsroom on May 16, 2025.
This summary encapsulates the essence of the meeting, focusing on the product’s capabilities, employee involvement, and the technical details associated with the Galaxy S25 Ultra.
Summary of Favourite Flavours in Southeast Asia and Oceania Through the Lens of the Galaxy S25 Ultra
Setting a new standard as a true AI companion[1], the Galaxy S25 Ultra elevates everyday food moments from cooking and enjoying, to capturing and sharing. With its upgraded 50MP ultrawide camera sensor, [2], and Generative Edit[3], it brings out every texture, flavour, and memory in stunning detail.
In this piece, Samsung employees across Southeast Asia and Oceania (SEAO) share their personal stories about favourite local dishes with vibrant photos of delectable flavours and textures!
[1] Fees may apply to certain AI Features at the end of 2025.
[2] Feature is available through ‘Extra Raw’. Download the ‘Expert Raw’ app from the Samsung Galaxy Store.
[3] Samsung Account may be required to use certain AI Photo Assist features. Edit Suggestion is compatible with JPG, PNG. GIF and MP4 formats. Edit results may vary depending on the photography or filming condition. Editing with Generative Edit results in a resized photo up to 12MP. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. Accuracy of results is not guaranteed.
1. **Product Overview**:
– Introduction of the Galaxy S25 Edge, emphasizing its innovative slim design and premium performance capabilities.
– Aimed at enhancing creativity through its advanced camera and AI features.
2. **Design Features**:
– **Dimensions**: 5.8mm thick, 163g weight—making it exceptionally compact.
– **Materials**: Titanium frame and Corning® Gorilla® Glass Ceramic 2 for enhanced durability and vibrancy.
– Optimized curved edges contributing to its ergonomic and sleek form.
3. **Camera Innovations**:
– **200MP Wide Camera**: Enhanced Nightography and macro photography capabilities.
– ProVisual Engine for superior image quality; maintains natural skin tones and clarity.
– Includes Galaxy AI-powered editing features like Audio Eraser and Drawing Assist.
4. **Performance Specs**:
– Utilizes Snapdragon 8® Elite Mobile Platform for reliable, on-device AI processing.
– Improved heat dissipation with reconfigured vapor chamber.
– ProScaler technology for enhanced display image quality.
5. **AI Integration**:
– Personalized, multimodal AI experiences throughout the device.
– Introduction of features like Brief and Now Bar for seamless integration with daily routines and third-party apps.
– Enhanced privacy through on-device data management via Samsung Knox Vault.
6. **Availability and Pricing**:
– Launch date set for May 30.
– Pricing:
– **12GB + 512GB**: $2,049
– **12GB + 256GB**: $1,849
– Color options include Titanium Silver, Titanium Jetblack, and Titanium Icyblue.
7. **Technical Specifications**:
– Display: 6.7-inch QHD+ Dynamic AMOLED 2X, 120Hz refresh rate.
– Battery capacity: 3,900 mAh with fast charging capabilities.
– OS: Android 15 with One UI 7.
8. **Connectivity**:
– Supports 5G, Wi-Fi 7, and Bluetooth v 5.4.
– Water and dust resistance rated IP68.
9. **Future Projections**:
– Emphasis on the transformative impact of S25 Edge on the mobile industry.
– Continued commitment to innovation and user experience.
For further information, refer to the Samsung Newsroom Australia website or visit Samsung.com/au.
Summary of Meet the Samsung Galaxy S25 Edge: An Engineering Marvel of New Slim Hardware Innovation
Samsung Electronics Co., Ltd. today has revealed the full specifications of the Galaxy S25 Edge, joining the Galaxy S series. Crafted with style in mind, Galaxy S25 Edge strikes a new balance of premium and pro-level performance. S25 Edge delivers on the S series legacy, integrating an iconic Galaxy AI[1]-enabled camera and unleashing a new realm of creativity in an effortlessly portable device.
“Galaxy S25 Edge is more than a slim smartphone. The superior engineering that brought this revolutionary smartphone to life illustrates a commitment to overcoming barriers that helps Galaxy deliver truly unexpected premium experiences for people around the world,” said TM Roh, President and Acting Head of the Device eXperience (DX) Division at Samsung Electronics. “S25 Edge not only marks a breakthrough for its category, but it also accelerates important innovation across the mobile industry.”
Exceptionally Sleek and Strong Design
With a thin 5.8mm chassis, Galaxy S25 Edge is remarkable and reimagines nearly every element of smartphone design for an even more compact and convenient experience[2]. Its refined frame bridges form and function at just 163 grams, taking slim smartphones to the next level while staying true to the Galaxy S series’ unified design.
Alongside its streamlined silhouette comes exceptional performance. The optimally curved edges and sturdy titanium frame[3] . The latest Corning® Gorilla® Glass Ceramic 2[4], a new glass ceramic material that is used for the front display to yield both vibrancy and strength on Galaxy S25 Edge.
Dynamic Creativity with a Pocketable 200MP Camera
The slim and light design of Galaxy S25 Edge makes it easier than ever for users to capture memorable moments and express their creativity anytime, anywhere. The 200MP wide lens upholds the Galaxy S series’ iconic camera experience while taking Nightography[5] to a new level. Thanks to its ultra-high resolution, users get sharper photos while maintaining clearer shots with large pixel size. The 12MP ultra-wide sensor features autofocus, which powers crisp, detailed macro photography for even more creative flexibility.
Galaxy S25 Edge benefits from the same ProVisual Engine that was optimised for Galaxy S25 with pro-grade enhancements, like ensuring sharp details for clothes or plants and natural, true-to-life skin tone in portraits. Galaxy AI-powered editing features, including fan-favourites like Audio Eraser[6] and Drawing Assist[7] are all brought over from the Galaxy S25 series, pairing advanced creative and editing tools with a never-before-seen slim form factor.
Peak Performance Expertly Configured in Ultra-Slim Housing
Galaxy S25 Edge is built to deliver premium performance, starting with the Snapdragon 8® Elite Mobile Platform for Galaxy, the same processor available in all Galaxy S25 series devices globally. Customised by Qualcomm Technologies, Inc., the chipset powers Galaxy S25 Edge’s on-device AI processing capabilities and offers reliably fast performance all day. Galaxy S25 Edge also keeps its cool thanks to a reconfigured vapor chamber that is now thinner, yet broader for steady heat dissipation.
Matching the Galaxy S series’ renowned performance standards, Galaxy S25 Edge features advanced, efficient AI image processing with ProScaler[8], which delivers a 40% improvement[9] in display image scaling quality, while incorporating Samsung’s customised mobile Digital Natural Image engine (mDNIe).
A Trusted Companion with Galaxy AI
Integrating Galaxy AI at nearly every touchpoint, Galaxy S25 Edge offers natural and context-aware mobile AI experiences. Users get personalised, multimodal AI capabilities with peace of mind that their personal data is can be managed on-device.
Mirroring the broader Galaxy S25 series, Galaxy S25 Edge integrates AI agents that work seamlessly across multiple apps, helping as a true AI companion to get things done more easily. Galaxy AI also gets better at integrating with daily routines. Now Brief[10]and Now Bar[11] include third-party app integrations for greater convenience and helpful reminders during everyday commuting, dining and more.
Thanks to Galaxy’s deep integration with Google, Galaxy S25 Edge brings Gemini’s[12] latest advancements to more users. For example, with Gemini Live’s[13] new camera and screen sharing abilities, users can show Gemini Live what they see on their screen or in the world around them while simultaneously interacting with it in a live conversation.
Experiences powered by Galaxy AI on Galaxy S25 Edge aren’t just convenient—they’re designed with privacy at the core. On-device AI processing ensures data is secured by Samsung Knox Vault, continuing Samsung’s unwavering commitment to ensure hyper-personalised mobile experiences.
Rooted in craftsmanship and driven by performance, Galaxy S25 Edge delivers pro-level photography, personalised AI experiences, and more. It goes beyond a slim form factor to challenge expectations for what a smartphone can be.
Availability
Galaxy S25 Edge will be available from 30 May in a captivating range of colors, including Titanium Silver, Titanium Jetblack, and Titanium Icyblue (Samsung.com exclusive).
*Measured diagonally, Galaxy S25 Edge’s screen size is 6.7-inches in the full rectangle and 6.5-inches with accounting for the rounded corners; actual viewable area is less due to the rounded corners and camera hole.
Dimensions & Weight
75.6 X 158.2 X 5.8mm, 163g
Camera
12MP Ultra-Wide Camera
· F2.2
200 MP Wide Camera
· OIS F1.7, 2x optical quality zoom
12MP Front Camera
· F2.2
Memory & Storage
12 + 512GB
12 + 256GB
*Available storage capacity is subject to preloaded software.
*Memory option may vary by market.
Battery
3,900 mAh
*Typical value tested under third-party laboratory conditions. Typical value is the estimated average value considering the deviation in battery capacity among the battery samples tested under IEC 61960 standard. Rated (minimum) capacity is 3786mAh. Actual battery life may vary depending on network environment, usage patterns and other factors.
Charging*
Wired charging*: Up to 55% charge in around 30 mins with 25W Adapter**
Fast Wireless Charging ***
Wireless PowerShare****
*Wired charging compatible with QC2.0 and AFCPD.
**25W Power Adapter sold separately. Use only Samsung-approved chargers and cables.
***Wireless charging compatible with WPC.
****Limited to Samsung or other brand smartphones with Qi wireless charging, such as Galaxy S24 Ultra, S24+, S24, S23 Ultra, S23+, S23, Z Fold 4, Z Flip4, S22 series, Z Fold3 5G, Z Flip3 5G, S21 FE 5G, S21 series, Z Fold2, Note20 series, S20 series, Z Flip, Note10, Note10+, S10e, S10, S10+, Fold, S9, S9+, S8, S8+, S8 Active, S7, S7 edge, S7 Active, S6, S6 edge, S6 Active, S6 edge+, Note9, Note8, Note FE and Note5. Only available with certain Samsung Galaxy wearables such as Galaxy Buds FE, Buds2 Pro, Buds2, Buds Pro, Buds Live, Watch6, Watch6 Classic, Watch5, Watch 5 Pro, Watch4, Watch4 Classic, Watch3, Watch Active2, Watch Active, Gear Sport, Gear S3, Galaxy Watch and Galaxy Buds. If battery power is lower than 30% Wireless PowerShare may not function. May not work with certain accessories, covers, other brand devices or some Samsung wearables. During PowerShare, it may affect call reception or data services, depending on your network environment.
OS
Android 15
One UI 7
Network and Connectivity
5G*, LTE**, Wi-Fi 7***, Wi-Fi Direct Bluetooth® v 5.4
*Requires optimal 5G network connection, available in select markets. Check with your carrier for availability and details. Download and streaming speeds may vary based on content provider, server connection and other factors.
**Availability of LTE model varies by market and carrier. Actual speed may vary depending on market, carrier, and user environment.
***Wi-Fi 7 network availability may vary by market, network provider and user environment. Requires optimal connection. Will require a Wi-Fi 7 router.
Water Resistance
IP68
*IP68 Rating: Based on lab test conditions and is dust resistant and water resistant for submersion in up to 1.5 meters of freshwater for up to 30 minutes. Not advised for beach or pool use. Ensure the charging port is dry before charging. Please refer to your device’s user manual for further care instructions and limitations.
*Specifications may vary by market.
*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice.
[1] Fees may apply to certain AI Features at the end of 2025. Certain Galaxy AI features requires Samsung and Google Account. Internet connection may be required to use some features.
[2] When compared against the design of the Galaxy S25, S25+ and S25 Ultra devices.
[4] Corning® Gorilla® Glass Victus® 2 is applied to the rear of the device, and does not cover the camera lenses.
[5] Results may vary depending on lighting conditions. Subject must be steady, any small movement can lead to blurry photos.
[6] Results may vary per video depending on how sounds present in the video. Samsung Account login required. Six types of sound can be detected; voices, music, wind, nature, crowd and noise. The actual sound detection may vary depending on audio source, and the condition of the video. Accuracy of results is not guaranteed.
[7] Drawing Assist feature requires a network connection and Samsung Account login. A visible watermark is overlaid on the image output upon saving in order to indicate that the image is generated by AI. The accuracy and reliability of the generated output is not guaranteed.
[8] ProScaler feature is supported on Galaxy S25+, Edge and Ultra models. Image quality can be enhanced up to QHD+, depending on the screen resolution setting of the device.
[9] Compared to Galaxy S24 series. Based on PSNR (Peak Signal-to-Noise Ratio) test.
[10] Now Brief feature requires Samsung Account login. Service availability may vary by country, language, device model and apps. Some features may require a network connection. Modes and Routines need to be enabled to use Personal Data Engine for context-based Routines suggestions. User needs to consent to access permissions such as photos, videos, audio files, and calendar events. May not display moments depending upon exposure policy. The description of photos provided by moments may not align with the user’s intent. Events schedule notification is supported with calendar apps that utilize Android calendar database and available if Samsung Calendar is installed. Notifications for coupons only available for coupons added to Samsung Wallet with expiration date.
[12] Google Gemini requires a network connection and is provided by Google. Gemini is a trademark of Google LLC.
[13] Check responses for accuracy. Compatible with certain features and accounts. Internet connection required. Available in select countries and to users 18+.
1. **Innovation in Smartphones**: The smartphone landscape has significantly evolved over the past decade, driven by the integration of mobile AI which enhances performance and user experience.
2. **User-Centric Design**: The development of the Galaxy S25 Edge focuses on understanding changing user needs, aiming to exceed expectations while ensuring portability without compromising on power.
3. **Engineering Excellence**: The Galaxy S25 Edge is described as a blend of advanced technology and design, highlighting precision engineering that contributes to its premium quality.
4. **Camera Capabilities**: The device features a powerful 200MP wide lens and leverages mobile AI for enhanced photography. It offers intuitive functionalities that assist users in capturing, editing, and sharing content effectively.
5. **Launch Event**: An online event is scheduled for May 13 to officially introduce the Galaxy S25 Edge, showcasing the innovations and features that define this latest addition to the Galaxy series.
6. **Future of Mobile Technology**: The Galaxy S25 Edge represents a new benchmark in mobile devices, highlighting the ongoing growth and transformation in the mobile industry.
7. **Potential Fees**: Note that certain AI features may incur fees by the end of 2025.
### Next Steps
– Prepare for the online event on May 13.
– Monitor further communications regarding any potential fees related to AI features.
Summary of Beyond Slim: Discover Unprecedented Innovation with Galaxy S25 Edge
Over the last decade, smartphones have undergone a remarkable transformation – becoming more powerful and intelligent than ever before. As the advent of mobile AI[1] has raised the bar for what these devices can achieve, so has our expectation for peak performance. Integrating AI has fundamentally reshaped mobile experiences, turning smartphones from convenient tools into indispensable companions for connection, creativity and productivity. As our reliance on these devices grows, so do our expectations for them to be portable and lightweight without sacrificing power and innovation.
We’re constantly striving to understand our users’ evolving needs, innovating to bring them what they’re looking for. By pushing the boundaries of mobile technology, we’re going beyond what users expect and opening up new possibilities. The latest addition to the Galaxy S series is both a powerful AI companion and an engineering marvel, merging flagship-level performance with superior portability.
This is more than a slim smartphone. Every curve, contour and component reflects a breakthrough in precise engineering to create a premium experience worthy of the S series name. The Galaxy S25 Edge not only sets a new standard for what you can achieve with your smartphone, but it also unlocks a new era of growth for the mobile industry.
As the newest edition to the Galaxy S25 series, Galaxy S25 Edge embodies the ultimate camera experience – and takes it one step further with mobile AI that empowers users to reach new creative realms in every aspect of mobile photography, from capturing to editing and sharing. Even with its slim form, Galaxy S25 Edge’s 200MP wide lens continues Galaxy’s iconic camera experience, delivering pro-grade capabilities to intuitively capture the world around you. And thanks to Galaxy AI, the camera transforms into a smart lens that helps recognise what matters to create new memories.
Join us online on May 13 as we introduce the next evolution of Galaxy. Discover how Galaxy engineers built on years of innovation and visionary thinking shaped by you to reimagine everything you expect from a smartphone.
[1] Fees may apply to certain AI Features at the end of 2025.
and National Geographic — all in crystal-clear 4K resolution
