– Samsung Electronics officially launched its ‘Open always wins’ campaign in the run-up to the Paris 2024 Olympic and Paralympic Games, showcasing its shared values of openness.
– The campaign features stories of Team Samsung Galaxy athletes and aims to illustrate how openness enables individuals to achieve extraordinary feats.
– Samsung unveiled the Olympic rendezvous @ Samsung | Champs-Elysees 125 showcase, offering immersive experiences and innovations related to the Games.
– The showcase, designed by architect Jean Nouvel, is intended to reflect the spirit of Olympic and Paralympic athletes through openness and connection.
– The Olympic rendezvous @ Samsung | Champs-Elysees 125 will open to the public on May 3 and feature special events throughout the summer.
– Samsung plans to open additional Olympic rendezvous spaces around Paris and its surroundings, as well as Galaxy Charging Stations at key Games venues.
Summary of Samsung Officially Kicks-off Olympic and Paralympic Campaign in Final Countdown to Paris 2024
With less than 100 days to go until Paris 2024, Samsung Electronics Co., Ltd., a Worldwide Olympic and Paralympic Partner, officially kicked-off its ‘Open always wins’ campaign – which celebrates the brand’s shared values of openness with the upcoming Olympic and Paralympic Games –and announced the grand opening of its Olympic rendezvous @ Samsung| Champs-Elysees 125 showcase.
As announced in January, Samsung’s ‘Open always wins’ message articulates the brand’s belief that openness enables new perspectives and infinite possibilities and will serve as the heart of its Paris 2024 programming. The new campaign, which debuted today, brings ‘Open always wins’ to life through the stories of Team Samsung Galaxy skateboarder Aurélien Giraud (France), Para sprinter Johannes Floors (Germany) and breakdancer Sarah Bee (France), and demonstrates how being open enables you to do extraordinary things.
“As a Worldwide Olympic and Paralympic Partner, Samsung has been driving innovation and delivering cutting-edge technology and experiences at the Games for nearly 40 years,” said TM Roh, President and Head of Mobile eXperience Business at Samsung Electronics. “The way we enjoy the Games has evolved dramatically over time, with technology playing a critical role in bringing the Olympic spirit to life. This is even more true as we embark on a ‘Games wide open,’ and we are excited to bring Olympic fans and athletes closer than ever by opening up new experiences and meaningful connections at Paris 2024 with our ‘Open always wins’ campaign.”
Samsung also unveiled a brand new showcase, Olympic rendezvous @ Samsung | Champs-Elysees 125, which will take Olympic and Paralympic Games fans on an epic journey to Paris 2024 through iconic experiences. They will get to relive the biggest highlights of Games past with Galaxy, and explore Samsung’s latest innovations, and create lifelong memories with Galaxy AI.
In creating this showcase, Samsung collaborated with the visionary Pritzker Prize-winning architect Jean Nouvel, whose groundbreaking work mirrors the remarkable spirit of Olympic and Paralympic athletes, constantly pushing boundaries and redefining possibilities. Inspired by Parisian Salons from the Age of Enlightenment, the space is designed to celebrate openness to new perspectives and possibilities through reflections and optical illusions that evoke feeling of openness, harmony and connection.
“The entire space is designed to celebrate Samsung’s commitment to openness,” said Jean Nouvel. “The abstract graphic façade captures the reflections of movements and lights that appear and disappear in an instant, while the matte, reflective white mirrors in the lobby invite discovery of latest innovations.”
The Olympic rendezvous @ Samsung | Champs-Elysees 125 was inaugurated with a ribbon cutting ceremony attended by TM Roh, Team Samsung Galaxy ambassadors including French surfer Joanne Defay, UK breakdancer Karam Singh, and French Para-swimmer Ugo Didier; Anne-Sophie Voumard, Television and Marketing Services Managing Director for the IOC, Pierre Rabadan, Deputy Mayor in charge of Sport, Olympic and Paralympic Games for the City of Paris and Étienne Thobois, Director General of the Paris Organizing Committee for the 2024 Olympic and Paralympic Games.
“We’re excited to see our shared values celebrated for these ‘Games wide open’ at this Olympic rendezvous @ Samsung,” said Anne-Sophie Voumard, Managing Director, IOC Television and Marketing Services. “Samsung has played a huge part in elevating the Olympic Games’ fan experience through their innovative technology over the decades, and we’re impressed to see them take it to the next level with this showcase as well as through many ways they will support staging of the upcoming Olympic and Paralympic Games here in Paris.”
The Olympic rendezvous @ Samsung, located at 125 Avenue des Champs-Élysées, will open its doors to the public on May 3 and run until October 31, from 10:00am-20:00pm Monday-Saturday and 11:00am-20:00pm on Sundays. It will host a series of special events over the course of the summer and will be open to anyone who wants to immerse themselves in the Olympic and Paralympic Games Paris 2024.
In addition to the showcase located at Champs-Élysées, Samsung will open up additional Olympic rendezvous @ Samsung spaces around the city of lights and its surroundings, including the Olympic Park, the Olympic & Paralympic Village, and the Main Press Centre, as well as Samsung Galaxy Charging Stations at key Olympic and Paralympic Games venues, where visitors will get to experience the latest Galaxy innovations.
Based on the meeting notes, Samsung Electronics Co., Ltd. has recently launched a new three-part documentary series, in collaboration with Street League Skateboarding (SLS), Pro Breaking Tour (PBT), and World Surf League (WSL), celebrating the skateboarding, breaking, and surfing communities on the way to the Paris 2024 Olympic Games.
The first part of the series, called “Concrete Dreams”, is already live on Samsung’s YouTube Channel and will be screened at the SLS San Diego championship tour event on April 20. The subsequent parts, “Breaking Boundaries” and “The Next Wave”, will be released on April 25 and May 21, respectively, and will premiere at PBT’s Atlanta event and WSL’s event in Tahiti. Each part of the series features renowned athletes and legends within the respective sports, highlighting the community and their journey to the Olympic Games.
The series is part of Samsung’s Olympic and Paralympic Games Paris 2024 campaign, ‘Open always wins,’ embracing the belief that with an open mind, anything is possible. The documentaries aim to explore the subcultures of each sport, the shared values of openness, and the impact of participating in the Olympic Games on each community.
The project has garnered positive feedback from the featured athletes and personalities, emphasizing the importance of showcasing their respective communities and stories to a wider audience. The docu-series is set to be released on Samsung’s YouTube channel, providing a platform for wider audiences to view and engage with the content.
Summary of Samsung Unveils New Three-Part Docu-Series Celebrating the Skateboarding, Breaking and Surfing Communities on the Road to Paris 2024
Samsung Electronics Co., Ltd., a Worldwide Olympic and Paralympic Partner, has launched a new documentary series designed to spotlight skateboarding, breaking, and surfing on the Road to Paris 2024. The series, produced in collaboration with the Street League Skateboarding (SLS), Pro Breaking Tour (PBT) and World Surf League (WSL), will feature three short docu-series: “Concrete Dreams”, “Breaking Boundaries”, and “The Next Wave.”
The first in the series, “Concrete Dreams”, which spotlights the skateboarding community’s journey to the Olympics, is now live on Samsung’s YouTube Channel and will be screened for fans at the SLS San Diego championship tour event on April 20. The breaking and surfing series will be released on April 25 and May 21 respectively, and premiere at PBT’s Atlanta event and WSL’s event in Tahiti.
Starring sport legends Shaun Tomson, Eric Koston and David “Kid David” Shreibman alongside Olympic athletes Johanne Defay (Surfing, France), Sky Brown (Skateboarding, Great Britain), Grace “Sunny” Choi (Breaking, USA) and many more, the project celebrates the communities that lie at the heart of each sport as they get set to open themselves to the world this summer.
This new project is a key part of Samsung’s Olympic and Paralympic Games Paris 2024 campaign, ‘Open always wins,’ which claims that with an open mind, anything is possible — a motto these communities live by every day. Produced in collaboration with the SLS, PBT and WSL, the docu-series explores the iconic subcultures of each sport, their shared belief in openness and the impact that being part of the Olympic Games has on their communities — past, present and future.
The synopsis of the skateboarding documentary unveiled is as follows:
Concrete Dreams: From the birth of street skateboarding in the 1980s to its consecration at the Olympic Games Paris 2024, this is the story of a community built on one unspoken rule – Respect. It encourages you to see the world a different way, to go create and always get back up, no matter how often you fall.
Breaking Boundaries:As breakers get ready for their Olympic Games Paris 2024 debut, this is the story of a global community born from the streets and shooting for the stars. It is a celebration of breaking as an explosion of energy and soul that gives you a sense of expression and belonging and encourages you to do something we’ve never seen before.
The Next Wave: Surf legends and icons in the making share their story as they embark on their journey to Paris 2024. It is the ultimate love story between them and the ocean as they prepare to take that leap and a celebration of surf as a way of life, passed down to generations, and a culture that’s not only survived but gotten stronger.
“Samsung supports and celebrates with the skateboarding, breaking, and surfing communities as they continue on an incredible journey to the Olympic stage,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “We’re honored to tell their stories and help shine light on these sports communities for wider audiences through this docu-series. We hope they inspire many to push boundaries, support each other and always stay open.”
“We were really excited to partner with Samsung on this docu-series and share our story and our culture with the whole world,” said Tim Greenberg, WSL EVP, Content Strategy and Production. “Surfing is unlike any other sport on the planet. This is such an amazing opportunity to open up our community and celebrate what brings us all together.”
“This is a big year for us and our sport. The future of women surfers is really bright, and the Olympic Games give us that long-term vision,” said Johanne Defay (Surfing, France). “They are a chance for us to really show the world what surfing is all about. Not only our skill on the waves, but what we stand for as a community — committed to giving back to our sport and to our planet — and “The Next Wave” truly honors that.”
“Everyone looks out for each other, that’s the special thing about having this small community,” said John John Florence (Surfing, USA). “It’s exciting to be able to open our community to the world with this documentary.”
“Finding Skateboarding was like falling in love for the first time,” said Rayssa Leal (Skateboarding, Brazil). “I’m so excited to share our story with this documentary and show young girls what skateboarding is all about.”
“Skateboarding is a chance for people to show 100% of themselves and really push their own limits,” said Jagger Eaton (Skateboarding, USA). What if you’re one morning away from making all your dreams come true? You never know how close you are to success. Hope you guys love the documentary as much as I did! I’m stoked to share our journey with you.”
“Skateboarding is all about freedom, you can just pick up your board and go anywhere. It’s like becoming a kid again,” said Aurelien Giraud (Skateboarding, France). “I hope our story inspires you to pick up that skateboard and enjoy the ride.”
“Breaking is special. When I’m dancing, it’s like nothing matters in the world except for me just being me,” said Grace “Sunny” Choi (Breaking, USA). “There’s going to be a lot of great opportunities coming out of the Olympic Games from the added awareness and hopefully also more parents wanting to put their kids into breaking. I hope this documentary makes you as excited as we are to share this culture with the world.”
“This was such an exciting project to be a part of,” said American skateboarding icon and entrepreneur, Eric Koston, who lent his perspective to “Concrete Dreams”. “Our sport has such a deep connection to film. To see these voices come together to celebrate our sport, our journey, and our heritage is huge.”
In addition to the screenings at SLS, PBT and WSL events, the docu-series will go live on Samsung’s YouTube channel. Visit Samsung Australia’s Youtube Channel to watch “Concrete Dreams” and check out the other documentaries.
From the meeting notes, it is clear that Samsung has announced its official theme for the Olympic and Paralympic Games Paris 2024 as ‘Open always wins.’ The company believes that with an open mind, every new experience becomes a meaningful achievement that opens up new perspectives and infinite possibilities. This official theme will be incorporated into Samsung’s various activations leading up to and during the Games. Furthermore, Samsung’s latest technology and innovation will support the staging of the Games and deliver its promise to be the most open Games ever.
Team Samsung Galaxy, made up of over 25 Olympians and Paralympians, will serve as the primary voices for ‘Open always wins.’ They will share their journeys to demonstrate how Samsung is helping athletes and fans open up to new opportunities through its technologies. The athletes, including British skateboarding star Sky Brown, Spanish badminton champion Carolina Marin, and many others, embody the open mindset that drives victory in sport and beyond.
Samsung has a deep-rooted belief in openness and its innovative mobile technology, which is expected to play a central role at Paris 2024. The company’s support for the athletes and the Paralympic movement, particularly in the advancement of technology and accessibility in sports, reflects its commitment to the Olympic and Paralympic Games experience.
The full roster of Team Samsung Galaxy and the many ways Samsung will enhance the Olympic and Paralympic Games experience at Paris 2024 will be announced as the Road to the Games continues.
Summary of Samsung Creates Infinite Possibilities for Athletes and Fans at Paris 2024 With Its Official Theme of ‘Open Always Wins’
Samsung Electronics Co., Ltd., a Worldwide Olympic and Paralympic Partner, has announced its official theme for the Olympic and Paralympic Games Paris 2024, ‘Open always wins.’ The message articulates Samsung’s belief that with an open mind, every new experience becomes a meaningful achievement that opens up new perspectives and infinite possibilities. It will serve as the heart of Samsung’s Paris 2024 program and will be brought to life in its various activations leading up to and during the Games, and through the remarkable athlete ambassadors of Team Samsung Galaxy.
“Samsung has championed the Olympic spirit — and has been enabling meaningful connection — since its very first Olympic Games in 1988,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “For Paris 2024, Samsung’s latest innovation and technology will support the staging of the Games and will help deliver on its promise to be the most open Games ever. The brand’s ‘Open always wins’ message reflects this alignment of values and will be featured throughout Samsung’s Paris 2024 programming.”
Team Samsung Galaxy will serve as the primary voices for ‘Open always wins,’ and by sharing their journeys, they will demonstrate how Samsung is helping athletes and fans open up to new opportunities through its technologies. Each athlete on Team Samsung Galaxy, which includes British skateboarding star and longstanding brand ambassador Sky Brown, knows firsthand that an open mindset drives you to victory, in sport and beyond.
“Samsung has been elevating the Olympic and Paralympic Games experience — and supporting athletes — for nearly four decades,” said Tony Estanguet, president of Paris 2024. “As we look to create a ‘Games Wide Open,’ we are confident that Samsung’s deep-rooted belief in openness, and its innovative mobile technology, will play a central role at Paris 2024. Together, we will proudly engage, inspire, and enhance the Olympic and Paralympic Games for athletes and fans alike.”
Team Samsung Galaxy for Paris 2024
For Paris 2024, Team Samsung Galaxy is made up of over 25 Olympians and Paralympians — including British skateboarder Sky Brown, Spanish badminton champion Carolina Marin, French skateboarding hero Aurélien Giraud, American B-girl[1] Grace “Sunny” Choi, German Para sprinter Johannes Floors, and South Korean football icon Son Heung-min — with more to be named. It features several athletes from some of the Games’ newest sports — skateboarding, surfing, and breaking — which, like Samsung, share core values of open-mindedness and self-expression.
“We are proud to support this incredible team of athletes and welcome them to the Samsung family,” added Stephanie Choi. “Not only are they inspiring humans on and off the field of play, but they’re also making an impact on their communities and on the next generation. Together with Team Samsung Galaxy, we are thrilled to encourage fans around the world to open up to new possibilities in their everyday lives.”
The team also includes 15-year-old skateboarder Rayssa Leal, who became the youngest Brazilian ever to participate in the Olympic Games when she won silver at Tokyo 2020; Kim Ye-ri, the “limitless” South Korean B-girl who overcame a hearing impairment to rise to the top of her sport; Jagger Eaton (U.S.), who champions skateboarding’s culture of open-mindedness; surfers Johanne Defay (France), John John Florence (U.S.) and Jack Robinson (Australia), who are not only fierce competitors on the waves, but also fierce ocean and climate advocates; and Paralympians Madison de Rozario (Australia) and Ugo Didier (France) who use their platforms to drive accessibility and inclusivity in sport and society.
Madison de Rozario: “Samsung’s been a part of the Paralympics for so long, and one of the highest privileges of being a Paralympian is getting to partner with a brand that feels so strongly about the Paralympic movement. Tech is playing an enormous role right now, particularly in Paralympic and women’s sports. Being able to engage with fans directly has progressed the movement far quicker than anything else.”
Jack Robinson: “I’m most excited about the new opportunity of being part of this family of athletes and inspiring each other. Sport brings us all together and that’s what brings the best out of people, so I’m looking forward to going to the Games.”
More information on how ‘Open always wins’ will come to life, the many ways Samsung will enhance the Olympic and Paralympic Games experience at Paris 2024, and the additional athletes of Team Samsung Galaxy, will be announced as the Road to the Games continues. Team Samsung Galaxy’s full roster has been included below.
The meeting notes highlighted that over a third of Australian teachers expressed the desire for more technological integration in their classrooms to overcome the challenges posed by the teacher shortage crisis. The survey indicated that despite barriers such as budget constraints, access to technology, and individual digital confidence, almost half of the teachers acknowledged the potential of technology to address the issues arising from the teacher shortage. Furthermore, the notes emphasized the impact of the shortage on teachers’ workload and their willingness to consider leaving the teaching profession, particularly in Queensland.
The integration of technology within classrooms was seen as a means to enhance the quality of learning opportunities, provide greater accessibility to educational resources, and drive higher engagement with lesson content. The younger teachers were found to be less likely to agree with the belief that technology can help alleviate the pressures faced due to the teacher shortage, in contrast to the older generations. Additionally, the meeting notes detailed that the barriers to technology integration in schools included affordability and educators’ personal time constraints for learning/upskilling in technology tools.
Overall, the meeting notes highlighted the importance of integrating technology into education to supplement teachers, future-proof education, and offer automation, collaboration, engagement, and accessibility across the education ecosystem. Samsung Electronics Australia’s insights emphasized the need to address these challenges and to provide educators with the tools to adapt to the evolving educational landscape.
Summary of Samsung data reveals over a third of Australian teachers want more tech in their classroom
Samsung Electronics Australia has today released new insights[1] revealing the impact that the teacher shortage crisis is having on Australian teachers, and the role that technology can play in overcoming some of the key challenges faced.
The surveycommissioned by Samsung found that, despite barriers to adoption including budget restraints (60%), access to technology (37%) and individual digital confidence or skills (43%), almost half (49%) of teachers agree that technology has the potential to help teaching staff overcome some of the issues raised by the teacher shortage.
Phil Gaut, Senior Director and Head of Display and Memory Solutions Division at Samsung Electronics Australia says,”Our insights highlight the critical need to future-proof Australia’s education system. Educators agree that technology is key to providing productive, accessible and high-quality learning experiences for all students.
“We see tech as the ultimate enabler of top-tier learning experiences, and our suite of education products are crafted with teachers’ needs in mind, ensuring they address the sectors current challenges and deliver effective solutions to help instil meaningful change to Australian classrooms.”
The impact of the Australian teacher shortage
The data showcases that three quarters (75%) of teachers say they are feeling the impact of the teaching shortage crisis, either directly or indirectly via their employer. Teachers report that they feel overwhelmed or stressed by their workload (71%), are having to take on more responsibilities than usual (61%) and say they are working longer hours on regular tasks (53%).
In fact, 41% of respondents even said they are considering leaving their job, or the teaching profession all together, with this feeling highest amongst Queensland educators (48%).
Primary and secondary teachers report experiencing the impacts of the shortage more than university lecturers or specialist educators (43% vs. 13%), with teachers in primary or secondary education reporting that they are taking on more responsibilities and working longer hours on regular tasks (52% and 53%) in comparison tertiary educators (24%).
Technology is part of the solution
The survey found that 71% of teachers agreed the integration of technology within classrooms will improve the quality of learning opportunities they’re able to provide their students. This includes being able to provide students with greater accessibility to educational resources (61%), enhance digital knowledge and expertise (59%), offer futureproofing skills development (59%) and drive higher engagement with lesson content (53%), all of which are essential components toward the future of education.
Interestingly however, the belief that technology can help to offer solutions to issues raised by the teacher shortage in Australia varies amongst age groups, with the youngest teachers (18-24) less likely to agree (23%). This differs to older generations, with 52% of those aged 25-24, 60% of 25–44-year-olds and 51% of teachers aged 55-64 either agreeing that technology can overcome pressures faced.
For many educators, integrating technology in some format is already commonplace in the classroom. Almost three quarters of respondents (72%) turn to tech for lesson content (such as screens or presentations), followed by 64% that use interactive tools, or similar, for student engagement in lessons.
Through increased digitisation, educators are already feeling the benefits technology can have on learning. As outlined in the NSW Department of Education’s Schools Digital Strategy, digitalisation has freed up time in the teachers’ day allowing more time for one-on-one student support, and greater capacity to be more present in the classroom for effective and engaging teaching.
Teachers frequently find themselves adapting to new environments, moving between classrooms or even schools, requiring technology that is intuitive and easy to learn. By fostering connected learning environments, teachers and students benefit from more consistent experiences, whether this be in-person or remote. Incorporating technology into the curriculum allows for diverse and flexible delivery of educational content, catering to different learning styles and needs, as well as simplifying the admin for teachers so they can focus on the lesson at hand. Inside the classroom, tools including Samsung’s Flip Interactive Display and WAD Interactive eBoard help captivate students with features such as high-resolution screens, powerful speakers, and realistic pen-to-paper writing making the learning experience more engaging and collaborative.
Outside of the classroom is where Samsung’s connected campus vision comes to life, and where there is more scope for institutions to offer connected learning through integrated technology to create seamless and efficient experiences for students, faculty and staff. Through technology such as digital signage and LED displays, campus’ can offer real-time communication, keeping students and the schooling community both onsite and remote informed and connected.
Overcoming barriers to adoption
Samsung’s insights show some of the biggest challenges to integrating technology within schools lies with affordability (60%) and educators’ personal time constraints for learning/upskilling in technology tools (50%).
Regionally, the data shows a lack of proficiency or confidence in technology is one of the biggest barriers facing Victorian educators (45%), compared to Queensland (41%) and New South Wales (38%).
However, a connected campus supports a modern vision of teaching and learning, offering opportunities for students and teachers to upskill their digital literacy. Samsung’s ed-tech solutions focus on making education accessible and inclusive, with easy to use tools including the Flip Interactive Display and WAD Interactive eBoard cater to all types of teaching styles, as well as taking into considerations students diverse needs and learning styles, ensuring all have the opportunity to succeed.
Samsung Electronics Australia believes that the role of technology in the classroom is to supplement teachers and future-proof education, offering them the tools to automate, create and optimise their daily professions, enabling them to free up their time to focus on teaching itself. Interactive technologies not only have the potential to streamline efficiencies but also foster collaboration, engagement and accessibility across the education ecosystem, benefiting teachers, students and institutions.
[1] Samsung teacher shortage survey, conducted by PureProfile Research in July 2024. Nationally representative of Australian teaching staff 18+, n = 509
From the meeting notes, it’s clear that Samsung Electronics Co., Ltd successfully hosted five launch events to showcase the latest additions to its Rugged Range lineup, specifically the Galaxy XCover7 and Galaxy Tab Active5. These devices are designed for demanding environments and B2B applications, aimed at empowering workforces to maximize productivity with a seamless and versatile user experience.
The events in Sydney, Melbourne, Brisbane, Perth, and Adelaide provided an immersive experience for key partners, featuring product demonstrations, customer testimonials, and hands-on sessions. The Regional Sales Director at Advanced Mobile IT (AMIT) emphasized the benefits of Samsung’s Tab Active series and the affordability of the XCover, highlighting its utility in vehicle and field use.
Moreover, Samsung’s Rugged Devices with IP68 and MIL-STD 810H certifications offer impressive protection against water, dust, and shocks. Customizable options like the Programmable Key and advanced NFC capabilities enhance operational efficiency, making these devices suitable for various sectors such as transportation, public safety, and manufacturing.
In conclusion, Samsung’s Rugged Range demonstrates a commitment to providing durable, optimized, and secure devices that enable partners to innovate their workplaces and maximize productivity in their workforce. For more information about Samsung’s Rugged Range, visit their website at https://ift.tt/G7tYzSU.
Summary of Tools for the Workplace of Tomorrow: Samsung Showcases Updates to its Rugged Mobile Range at Multi-city Launch Events
Over the past month, Samsung Electronics Co., Ltd hosted five launch events, showcasing its latest additions to the Rugged Range lineup across multiple capital cities. Designed specifically for demanding environments and B2B applications, the Galaxy XCover7 and Galaxy Tab Active5 empower workforces to maximise productivity with a seamless, versatile user experience. As 89% of businesses surveyed in the Asia-Pacific agree mobile devices are a key contributor to strong business performance,[1] it’s clear why access to efficient and practice devices is so important when it comes to empowering your employees.
As a first-of-its-kind national B2B experience, Samsung was able to bring in-person immersive events to Sydney, Melbourne, Brisbane, Perth and Adelaide, making it easier for key partners across the country to learn about the range and get hands-on. With immersive product experiences and customer testimonials, B2B customers were able to see firsthand, the real benefits of Samsung rugged devices and the ways they can help innovate their work place.
Rob Taylor, Head of B2B Division, Mobile eXperience at Samsung Australia said, “Our research supports the growing interest of enterprise devices and as ways of working evolve, employers need access to durable, optimised and secure devices to maximise productivity in their workforce. These events allow partners to see how these features are brought to life on Galaxy rugged devices first-hand.”
Stephen Mummery, Regional Sales Director, Advanced Mobile IT (AMIT) said, “The Samsung range, and in particular the Tab Active series, have been a cornerstone offering for AMIT customers seeking an in vehicle ruggedised tablet solution. The Samsung Tab Active Range has allowed AMIT customers to refresh the tablet without having to change other infrastructure such as docks and power solutions due to its almost exact same form factor as the previous model. The Samsung XCover is probably the most affordable ruggedised handset available today. The programmable quick launch key allows for fast application use in the field.”
In total, the launch events saw an attendance of over 300 partners and customers, across construction, mining, manufacturing, and government sectors.
Why Choose Samsung’s Rugged Range
Samsung’s Rugged Devices have been tested against tough and demanding conditions. With IP68 and MIL-STD 810H certifications, they offer impressive protection against water, dust, and shocks. Customisable options like the Programmable Key and advanced NFC capabilities help enhance operational efficiency whether your employees are customer facing, in field or on the frontline. These devices are ready for seamless integration with partners, enabling barcode scanning and augmented reality functionalities. Tailored for specific sectors including transportation, public safety, and manufacturing, the Galaxy XCover7 and Tab Active5 deliver reliable performance and customised solutions.
Based on the meeting notes, the main takeaways are:
1. Samsung is introducing new features to safeguard user privacy and security, including Pin App, Maintenance Mode, and Secure Folder.
2. Pin App acts as a personal security guard for apps, allowing users to lock specific apps to the phone screen and prevent unauthorized access.
3. Maintenance Mode is designed to hide personal data from being accessed when a device is sent away for repair, and it allows users to set up a separate user profile to keep their primary account and data private.
4. Secure Folder provides a container to lock away sensitive data, ensuring it cannot be accessed through the phone’s regular storage, and it offers features such as PIN, pattern, password, and fingerprint access for additional security.
5. These new features aim to give users greater control over their privacy and security and offer reassurance against prying eyes.
If you need additional information or further details on these points, please let me know.
Summary of The Knox Journals: Tired of prying eyes on your personal information? Here’s how to stop it.
Our phones are constantly in our hands, but have you considered how often it gets into the hands of others? Whether it’s entertaining a child, showing something funny to a friend, or sending it in for repair; we hand over our previous devices surprisingly often. Each time we do that, we risk allowing too much access. It’s an invasion of privacy, waiting to happen.
With , you get to decide what people can and can’t see, no matter who’s got their hands on your device. It’s like having a personal security guard for your phone.
Pin App:
There’s a feeling you get when you hand over your phone to show somebody some pictures. It could be your holiday snaps, or just something funny you saved. But then they accidentally open another app and now they see a photo or message, or anything else you didn’t intend to show them. It’s a horrifying moment, but Pin App can stop that from happening again.
Think of Pin App like a personal security guard for your apps, stopping people from getting into where they’re not welcome. Instead, it keeps them exactly where they’re supposed to be – allowing you to choose an app to lock to the phone screen when you hand your phone over.
Pin App also acts as a Do Not Disturb sign, preventing awkward pop-up notifications that risk showing sensitive information when all you wanted to do was to share a funny social media post.
Setting up Pin App is quick and easy. Simply go to your Settings, then into Security and Privacy. Next, scroll down and find More Security Settings, and you can toggle the switch for Pin App on or tap on the text to view more settings. For extra security, you can choose ‘Ask for PIN before unpinning’, so whoever has your phone will need a password to get out of the pinned application.
Then, open the app you want to pin. Tap the Recents button (or swipe up and hold if you’re using swipe gestures) then tap the icon above the app. Select the ‘Pin this app’ option, and that’s it.
Settings > Security and privacy > More security settings > Pin app
Maintenance Mode:
Many of us at some point during the lifecycle of our device, will find ourselves submitting our phone to a third-party repair service for that cracked screen or that damaged charging port. More often than not, we need to send our device away for a period of time to have the repair done which brings its own risks including the ability of third parties to access private information on our devices.
Even the most careful among us can’t avoid accidents. When you send your phone away to get that cracked screen or damaged charging port fixed, you’ve got no idea who can access your data.
This is where Samsung’s can be used.[1] It is specifically designed to hide your personal data from being accessed when your device leaves your hands and is sent away for any type of repair.
When you , you can set up a distinct user profile, ensuring your primary account and data remain private. This mode can be activated either through the device’s Settings, where you tap Device Care before navigating to and tapping Maintenance Mode; or can be activated through the Samsung Members app.
Once Maintenance Mode has been turned on, you can conceal all your personal data including photos, videos, contacts and messages and prevent any unauthorised access. It also ensures that no data is erased by accident from your device, for instance, by a repair service centre.[2] If you do need to send your device away for those repair activities, you can also ensure that those accessing it will only have access to basic device features that enable them to perform the necessary service diagnosis.
Settings > Device care > Maintenance mode
Secure Folder:
Samsung Knox provides layers of security and privacy, not only to protect users but also to give them choice in what they want to secure. For those who want to keep their most personal information separate and safe, there’s Secure Folder.
It’s a container that locks away your data so it cannot be accessed through your phone’s regular storage. It can hold your most private data such as calendar schedules and contact information, as well as notes, photos, videos, files and even apps. You can even encrypt the Secure Folder to keep your apps and data even more locked down until the next time you open the folder.
You can find Secure Folder in your apps. The first time you open it, you’ll have to set your lock type to either a PIN, pattern, or password. In addition to these, you can also add fingerprint access – and then you’re good to go. Anything you create within the Secure Folder will be automatically stored here, but you can also move data here any time.
For example, if you want to keep a copy of your driver’s license, you can take a photo of it using the Camera app within Secure Folder, or you can pick a photo in your Gallery, tap the options menu (the three dots), and then select ‘Move to Secure Folder’.
There are a lot of things you can’t control, but when it comes to your privacy, Samsung wants to give you as much control as possible. With Pin App, Maintenance Mode and Secure Folder, you’ve got that extra reassurance against prying eyes.
Settings > Security and privacy > More security settings > Secure Folder
[1] Availability may vary by market and model. Maintenance mode will be supported on Galaxy devices running Android 13 or higher and availability will vary according to the model.
[2] As a precautionary measure, users are encouraged to back up any personal data before activating Maintenance Mode.
Android 15 itself is shaping up to be a pretty middling upgrade, but it sounds like Samsung may have some bigger updates in store, according to a known tipster.
One UI updates generally build on the latest version of Android with Samsung’s own suite of new features. But, over the past few releases, we haven’t see a lot of change.
Apparently, that streak could end this year, as tipster Ice Universesays that One UI 7, Samsung’s Android 15 release, will be the “most changed version in the history of One UI.”
Today's leak: One UI 7 may be the most changed version in the history of One UI. The icon is redrawn.
What does that mean? It’s hard to tell without added context. The post only goes on to further say that the “icon is redrawn,” which perhaps hints at some design changes or perhaps animation tweaks, but it’s really hard to know for sure. On Weibo, Ice further expands to say that the “drop-down bar” has been changed, and specifies that the “icon style” is updated.
Android 15 itself is, as mentioned, void of any big changes.
One thing Samsung is confirmed to deliver is “App Lock,” a new feature separate from “Secure Folder.”
When it debuts, whatever it may bring, Samsung is likely to test in beta and later launch One UI 7 first on devices such as the Galaxy S23 series and the recently-launched Galaxy Z Fold 6 and Flip 6.
Based on the meeting notes, Samsung Electronics Australia has announced a marketing collaboration with Westfield Sydney to launch the Samsung Galaxy Z Fold6 and Flip6 smartphones. The partnership aims to provide an immersive retail brand experience through an extensive presence in the Westfield Sydney retail space, including digital screens, building structures, and a market-first partnership with QMS for a complete footprint. The brand experience, which will be live from July 11 to July 25, is designed to create high-impact interactions and raise awareness of the new Samsung Galaxy Z Series among a large customer base. Additionally, a unique activation featuring the “Impossible Selfie” was showcased to demonstrate the capabilities of the Galaxy Z Series, particularly its new FlexCam with Auto Zoom feature. The new smartphones are available for pre-order on Samsung.com.au and major retail and telco partners.
Summary of Samsung celebrates launch of new foldable Z Series with market-first retail brand experience
Samsung Electronics Australia today announced a market-first, extensive brand experience with Westfield Sydney. The partnership with Scentre Group BrandSpace marks the expansion of Galaxy AI, with the launch of the Samsung Galaxy Z Fold6 and Galaxy Flip6, and the start of pre-order, revealed at the #SamsungUnpacked event in Paris, France late last week.
Proudly activating in the heart of the Sydney CBD, and Australia’s premiere, world-class, retail destination and one of the country’s highest-foot traffic retail hubs1, the Samsung partnership with Westfield Sydney aims to create an unmissable and immersive, retail brand experience. The experience consists of a mix of out of home (OOH) and an experiential activation. With unprecedented share of voice across the entire centre from shop floor to the street, the partnership will entail of five 3D Enabled Creative SuperScreens, 59 SmartScreens, 27 Digital Directories, and branded prominence across building structures including columns/pillars, valet hoarding, concierge, escalators, staircases and 160 dining precinct tables. Further extending across the wider shopping district surrounds, and in a market first partnership with QMS, Samsung will have 120 panels across Pitt Street and the broader Sydney Central Business District, resulting in a complete footprint.
Jason Ridge, Head of Marketing – Mobile Experience at Samsung Electronics Australia said, “At Samsung, we strive to connect with our audiences via high-reach and high impact interactions. Like our market-leading commitment to AI, and the breath of opportunity our new Galaxy Z Series Australians are empowered with, we aim for the brand partnership with Westfield and its scale to echo this sentiment. We’re excited to constantly push the boundaries of traditional marketing and look forward to driving hype and awareness of our latest Z Series range through the unmissable brand experience”.
The Samsung retail brand experience at Westfield Sydney will be live from the new Galaxy Z Series’ pre-order, 11 July through to 25 July, with an expected 1.16 million customer visits on average through the centre on any given fortnight2. The partnership aims for the new Z Series and Ecosystem to be unmissable, by leveraging in a market-first all spaces available at Westfield Sydney to create interactive experiences that enable an interactive and innovative showcase of Samsung’s pioneering Galaxy AI.
Chris Bolling, from Scentre Group BrandSpace said, “We’re thrilled to partner with Samsung on a bold and dynamic campaign, which pushes the boundaries of OOH to command mass reach, while also plays with experiential to engage with Gen-MZ in a fun and unique way. We know Australian consumers are seeking engaging brand experiences, more than ever. Through this collaboration, we look forward to creating elevated in-store experiences for Westfield and Samsung customers.”
At the centre of the immersive brand partnership for the duration of the Z Series’ launch weekend (11 July-14 July), was also a disruptive and irreverent activation, completing the brand partnership’s mission to capture visitor attention. Coined the Impossible Selfie, starring, ‘Sweet Ben’, a furry, pink, playground-dwelling creature, intended to be so cute and irresistible, consumers simply had to take a photo with it, but so big it’s impossible to take at arm’s reach. Huggable, soft, and instantly loveable, ‘Sweet Ben’ aimed to highlight the Samsung Galaxy Z Series’ latest cutting-edge tech, and its new capability, FlexCam with Auto Zoom – a Galaxy AI enabled feature that can not only take the photo, but frame it for you, ensuring everyone fits in. Even ‘Sweet Ben.’
The live demonstration of the Impossible Selfie allowed visitors to trial the new device and experience first-hand how its powerful Galaxy AI features can benefit Australians’ lives in tangible ways. Made in collaboration with Traffik and installation artist James Dive, ‘Sweet Ben’ took a colossal seven weeks to produce, standing three metres tall and encompassing an impressive four metre footprint.
Paul Meates, Executive Creative Director at CHEP Network said, “With advanced tech like AI, collectively we often struggle to comprehend how it can positively affect their lives. Our aim was to challenge that notion – to ensure Samsung’s AI is seen as incredibly approachable and to prove its benefit to us in our everyday lives.”
Since its first generation, Samsung has forced users of its Galaxy Fold series to enroll their fingerprint with the device in its opened state. Finally, that’s come to an end.
Starting with the Galaxy Z Fold 6 series, Samsung has tweaked the fingerprint enrollment process for its book-style foldable to allow users to add their fingerprint whether the display is closed or open. The animation has even been updated to properly show this.
Previously, and with every prior Fold, Samsung required users to open the device to add a new fingerprint, whether during or after setup. This was still in place on the Galaxy Z Fold 5.
Samsung’s reasoning for this was requirement was never particularly clear, but we’re glad it’s finally come to an end. While adding one fingerprint while the device is open makes sense, it prevents the user from naturally placing their second fingerprint for the grip they have while the device is closed. As such, this new setup should allow for faster, and potentially more accurate enrollment.
Meanwhile, though, a bug in Samsung’s software prevents users from setting up the fingerprint during the initial device setup process.
The Galaxy Z Fold 6 and Flip 6 are available for pre-order now with up to $1,200 in trade-in value, doubled storage for free, and other perks. You can also get up to $150 more offer with our link to the Galaxy Z Fold 6 at Samsung.com.
The Galaxy S24 series has finally launched after numerous rumors, speculations and daily leaks. And the trio is what we expected – a solid but incremental update over the S23 models. Today, we will be exploring the runt of the next generation Galaxy phones, the smallest of the bunch, and Galaxy mini, if you will – the Galaxy S24.
The new Galaxy S24 introduces a refreshed, refined, even design, with flat Victus 2 panels and a flat aluminum frame with a new matte finish. The Galaxy S24 keeps the same size as the S23, but thanks to the LTPO screen panels, it manages to fit an even larger 6.2-inch display with thinner bezels into the same space.
And that is the first upgrade – the Galaxy S24 now comes with a 6.2-inch LTPO Dynamic AMOLED 2x with extended 1080p resolution and 120Hz refresh rate. It has 2,600nits of peak brightness, up from 1,750 on the S23.
The chipset upgrade is the next improvement, and the hardware fragmentation is back! The S24 employs the Exynos 2400 chipset in most markets with a 10-core CPU and a new AMD GPU, while the US, Canada and China get it with the Snapdragon 8 Gen 3 SoC. The S24 has two storage versions for the global model – 128GB UFS 3.1 and 256GB UFS 4.0, both with 8GB RAM. There is a limited 512GB version in some countries, too.
Left: Galaxy S24+ • Right: Galaxy S24
The entire camera kit has been lifted from the S23. There are three imagers at the back – a 50MP OIS primary, a 10MP 3x tele, and a 12MP ultrawide. A 12MP front camera with autofocus will take care of selfie capture.
Left: Galaxy S24+ • Right: Galaxy S24
The battery capacity has increased from 3,900mAh to 4,000mAh, while the charging capabilities remain the same – 25W wired, 15W wireless, and 4.5W reverse wireless.
Disclaimer. We can not guarantee that the information on this page is 100% correct.
The Galaxy S24 base version is still 128GB – something we hoped Samsung would drop as there are no UFS 4.0 chips for this capacity. This model still has no Ultra Wideband, and the charging is still limited to 25W. None of these is a deal breaker, but they would have sat nicely as small upgrades on the spec sheet.
Unboxing the Samsung Galaxy S24
The eco-friendly retail box is here to stay, of course. The Galaxy S24 bundle contains a 3A USB-C-C cable and a SIM ejection tool.
And that’s all.
At least the pre-order campaign for the Galaxy S24 included a 25W fast charger and a clear, transparent case. Even better, Samsung was selling the 256GB model at the price of the 128GB one to those who had pre-ordered.
The competition
The MSRP for a vanilla Galaxy S24 will vary from region to region, and you can get different carrier and vendor deals and bundles. The most popular tier will probably be the 8GB/256GB ($860/€960/£860) one. We recommend against getting the 8GB/128GB ($800/€900/£800) version as the storage is the slower UFS 3.1 variety.
It’s pretty hard to shop for a compact flagship nowadays. But putting all of the requirements together, last year’s Galaxy S23 comes up first on the list. The highlights of the new model include seven years of software updates, a new LTPO display, slightly bigger battery, and a newer chipset, but hardly any of these is a groundbreaking upgrade. Especially considering that the overall battery life hasn’t improved compared to the S23. You can get most of the same experience out of a last-gen model and at a nicely discounted price. Around $390/€655/£465 for a base 8GB/128GB model and $560/€695/£480 for a 8GB/256GB model.
Of course, Apple caters nicely to the compact market as well. While we would love to recommend the iPhone 15 Pro unless you are shopping in the US and are willing to settle for a 128GB unit, it is probably not in the same budget as the vanilla Galaxy S24. Still, the regular iPhone 15 offers a great experience. You will be missing a telephoto cam and you will have to settle for a 60Hz refresh rate too. And, of course, there is the elephant in the room – iOS versus Android, which is a deeply subjective decision.
A vanilla Google Pixel 8 won’t get you anywhere near the performance of a Galaxy S24, but the compact aspect is definitely there. You will be missing out on a telephoto camera, but other than that, there are arguably no major omissions. You also get extended software support, courtesy of Google and plenty of Google-powered AI features. Also, a bigger battery. And the Pixel 8 is notably cheaper.
Throwing the whole “compact” bit out the window and speaking of Google devices, you might want to look into the Pixel 8 Pro as well.
Also, you can swing an entry-level 8GB/256GB or even a much more future-proof 12GB/256GB Galaxy S23 Ultra unit. And sure, you won’t be getting the seven years of updates and Samsung AI, at least not initially, but other than that, you are getting “a lot more phone” for your money. A bigger and higher resolution display. An S Pen. You get a more potent main camera and two telephotos. Also, an autofocusing ultrawide and selfie. So, a better camera setup as a whole. The bigger battery and faster charging are also quite nice to have. There is also Ultra Wideband (UWB) if you care about that.
Pricing on the OnePlus 12 also makes it nicely competitive. The larger 6.82-inch display on the OnePlus matches most of the features of the Galaxy S24 and even exceeds it by offering things like 10-bit color and higher brightness. The OnePlus 12 also arguably has a higher-quality camera setup, though that point can be argued. There is autofocus on the ultrawide, at least. The much bigger 5,400 mAh battery is nice to have, much like the faster charging, both wired and wireless.
Our verdict
As mentioned, the Galaxy S24 offers a nice little incremental upgrade over its S23 predecessor without really innovating or breaking the mold in any major way.
The new, much brighter and a bit larger LTPO, 120Hz, Dynamic AMOLED 2X display is a great little step up from last year. The same goes for the new Armor Aluminum 2 frame, which is now complete with a matte finish. We also appreciate the slight bump in both battery capacity and actual battery endurance.
One UI 6.1 is also a nice incremental step up when it comes to general functionality, even if you ignore the major Galaxy AI injection, which, admittedly, is still an “acquired taste” for most users and will take some refinement and normalization before becoming an unquestionable and established value-add.
The allure of seven whole years of software support is far less debatable, though.
Now slightly louder, the hybrid stereo speaker setup remains a highlight of the multimedia experience. The same goes for the solid and versatile camera setup. Samsung didn’t make any sweeping changes in this department but arguably didn’t really need to either.
It’s also hard to argue with the build quality and durability up on offer here. Neither IP68 nor Corning Gorilla Glass Victus 2 are new things, but both remain noteworthy highlights.
As for the whole chipset situation, we see how returning to a two-chip, segmented approach rubs many people the wrong way. We acknowledge that Samsung’s own Exynos parts have a pretty bad reputation (deserved, at least in part). Still, from our first batch of testing, the Exynos 2400 variants of the Galaxy S24 and S24+, we can at least say that this year, the Exynos 2400 does seem pretty close in overall performance to the Snapdragon 8 Gen 3.
We are not particularly impressed with how the Exynos-equipped S24 and S24+ handle heat over time. While the thermal-throttling is still perfectly reasonable, we are interested in seeing how the Snapdragon variants of these devices fair in the same department once we eventually get the chance to test those out as well.
That, however, might be a bit of a comparison for “scientific purposes” only since most people won’t get the chance to pick and choose their chipset. Plus, at least from an experience standpoint, there doesn’t appear to be any major difference one way or the other.
Going into wishful thinking for a bit here, we would have loved to see the vanilla S24 join its bigger siblings and get 45W charging this year. Ultra Wide Band (UWB) would have been a nice extra too. And Samsung just needs to stop offering the UFS 3.1 128GB base storage variant. We get why it’s there, but that doesn’t mean we have to like it. The same goes for the 8-bit displays, by the way.
In keeping with tradition, the Galaxy S24 continues to be a mighty yet surprisingly compact package. It is one of the few small flagships left out there, and that alone will ensure its popularity with buyers. Also, as usual, it is the cheapest way to get into Samsung’s latest flagship line and for better or worse, that appeals to a particular crowd.
If you fall into either camp of interested buyers, we can confidently say that Samsung played it safe yet again and ensured that the Galaxy S24 won’t disappoint.
If, however, you crave something other than the Galaxy S “norm” or are deeply bothered by the return of Exynos, you might want to look elsewhere instead. Until the S24’s price settles a bit, we’d say the Galaxy S23 provides better value around.
Pros
No-nonsense, sturdy, grippy, compact design. The new matte finish looks great.
Even better durability than last year with V2 aluminum frame and still Gorilla Glass Victus 2 and IP68.
Outstanding OLED screen, slightly bigger and even brighter than last year.
Great battery life from a slightly bigger battery than last year.
Awesome stereo speakers.
Top-notch performance.
Solid photo and video quality across the board with a camera carried forward from last year.
Exciting One UI is now infused with plenty of AI; DeX support, and great connectivity options.
Cons
Hardware fragmentation is back, with some markets getting Snapdragon 8 Gen 3 and some Exynos 2400 chips.
128GB uses UFS 3.1 instead of UFS 4.0 storage.
Still no UltraWideBand (UWB) support.
No 10-bit color depth support for the screen.
The CPU and GPU both throttle down in performance quite aggressively under load.
Charging is still capped at 25W and there is no charger in the box.
rendezvous @ Samsung | Champs-Elysees 125 showcase.
