Key Takeaways

**Meeting Takeaways: Samsung Eclipsa Audio Announcement**

1. **Introduction of Eclipsa Audio**:
– Samsung Electronics will integrate Eclipsa Audio, a 3D audio technology developed with Google, into its 2025 TV and soundbar lineup.

2. **Enhanced User Experience**:
– Eclipsa Audio enables creators to control aspects of audio such as sound location, intensity, and spatial reflections, offering immersive three-dimensional sound experiences.

3. **Commitment to Innovation**:
– Samsung remains a leader in the TV market, having held the top position for 18 consecutive years and aims to redefine home entertainment with this new technology.

4. **Broad Product Integration**:
– Eclipsa Audio will be available across various Samsung 2025 TV models, including Crystal UHD series and Neo QLED 8K models, making advanced audio technology accessible to a wider audience.

5. **Content Expansion**:
– Starting in 2025, creators will be able to upload YouTube videos with Eclipsa Audio, allowing users of 2025 Samsung devices to experience enhanced audio in compatible videos.

6. **Quality Assurance**:
– Samsung and Google are collaborating with the Telecommunications Technology Association (TTA) to establish a certification program for devices using Eclipsa Audio, ensuring high audio standards for consumers.

7. **Quote from Leadership**:
– Taeyong Son (Samsung) and Jim Bankoski (Google) expressed optimism about the innovative potential of Eclipsa Audio in transforming audio experiences for consumers and creators alike.

8. **Availability Information**:
– The release details for Samsung TVs and soundbars featuring Eclipsa Audio in Australia are yet to be announced.

These points highlight Samsung’s strategic efforts to enhance home entertainment through advanced audio technologies in collaboration with Google.

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Summary of Samsung Brings ‘Eclipsa Audio,’ 3D Technology Developed With Google, to 2025 TVs and Soundbars

 

Samsung Electronics Co., Ltd. today announced the integration of Eclipsa Audio — an innovative 3D audio technology developed in partnership with Google — into its 2025 TV and soundbar lineup. By empowering creators to craft dynamic, immersive audio content and enabling seamless playback on Samsung TVs, Eclipsa Audio brings captivating audio and visual experiences closer to consumers than ever before.

 

“We are proud to lead the industry with the integration of Eclipsa Audio into our 2025 TV and soundbar lineup,” said Taeyong Son, Executive Vice President and Head of the R&D Team, Visual Display Business, Samsung Electronics. “This innovation opens new possibilities for immersive audio experiences and reinforces our commitment to shaping the future of home entertainment.”

 

Innovating the Home Entertainment Experience

Samsung, the global leader in the TV market for 18 consecutive years[1], is redefining home entertainment with the integration of Eclipsa Audio. With the largest market share over 75 inches worldwide, Samsung TVs are poised to make this innovative technology accessible to more consumers than ever before.

 

Eclipsa Audio allows creators to adjust audio data such as the location and intensity of sounds, along with spatial reflections, to create an immersive three-dimensional sound experience.

 

As the first in the industry to adopt Eclipsa Audio, Samsung is integrating the technology across its 2025 TV lineup — from the Crystal UHD series to the premium flagship Neo QLED 8K models — to ensure that consumers who want to experience this advanced technology can choose from a wide range of options.

 

 

Expanding Content and Playback

Starting in 2025, creators will be able to upload videos with Eclipsa Audio tracks to YouTube. Viewers with 2025 Samsung devices will be able to watch YouTube videos with premium spatial audio when available.

 

To ensure consistent audio quality, Samsung and Google are working with the Telecommunications Technology Association (TTA) to create a certification program for devices using Eclipsa Audio, ensuring that consumers experience the highest standards of sound fidelity.

 

“We believe that Eclipsa Audio has the potential to change the way we experience sound,” said Jim Bankoski, Vice President of Engineering, Google Chrome. “We are excited to see how the creator community uses it to create new and innovative audio experiences.”

 

 

The availability of Samsung TVs and soundbars featuring Eclipsa Audio in Australia has not yet been announced.

[1] Source – Omdia, Feb-2024. Based on overall TV market share by manufacturer on an annual unit & revenue basis.

from Samsung Newsroom Australia https://ift.tt/zEHQDGA
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