On Sunday night March 17,2024 , Bloomberg reported that Apple is in talks with Google about licensing its Gemini technology to power some AI features coming to the iPhone. A new report from The New York Times today echoes those claims, citing “three people with knowledge of the discussions” between Apple and Google.
Today’s story corroborates what Bloomberg’s Mark Gurman was first to report on Sunday. The NYTimes reiterates:
Apple is in discussions with Google about using the search giant’s generative artificial intelligence model called Gemini for its next iPhone, as the company races to embrace a technology that has upended the tech industry.
The talks are preliminary and the exact scope of a potential deal hasn’t been defined, three people with knowledge of the discussions said. Apple has also held discussions with other A.I. companies, one of these people said, as it looks to tap into the power of a large language model capable of analyzing vast amounts of data and generating text on its own.
Citing “two people familiar with its development,” today’s report also says that Apple’s effort to “develop its own large language model” has been running behind the likes of ChatGPT and Gemini.
Bloomberg’s initial report included additional details about the scope of the talks between Apple and Google. Apple is preparing a wide array of new AI features for iOS 18, which is set to debut at WWDC in June. Bloomberg says we shouldn’t expect any announcement from Apple about a partnership until WWDC at the earliest.
Besides using Gemini to power features in its apps and services, Google offers its LLM to third-party developers. Apple is reportedly in talks with Google to license Gemini for the iPhone.
According to Bloomberg, there are “active negotiations to let Apple license Gemini, Google’s set of generative AI models, to power some new features coming to the iPhone software this year.” Apple has also talked with OpenAI, which powers Microsoft’s AI capabilities.
Apple is specifically looking to partner on cloud-based generative AI, with today’s report citing text and image generation as examples of what Gemini could be used for. At the same time, Apple is working on offering its own on-device AI models and capabilities with the upcoming iOS 18 release.
The discussions are still underway, and it’s unclear how the AI agreement will be branded. This would be a significant expansion of the existing relationship — default search engine — between the two companies.
Looking at the rest of the industry, Google announced a partnership with Samsung in February to have Gemini power summarization features in the Galaxy S24’s notes and voice recording apps, as well as keyboard. Samsung is also using Imagen 2 text-to-image diffusion for a generative editing feature in the photo gallery app. Those features all require server-side processing, but Samsung is also using an on-device version of Gemini.
Google offers Gemini in three sizes, with Pro being used by most first and third-party apps. Gemini 1.0 Pro powers the free version of gemini.google.com, while 1.0 Ultra is used in the paid Gemini Advanced tier.
Gemini 1.0 is available in stable, but Google in mid-February previewed Gemini 1.5 with a greatly expanded context window that allows for more information to be absorbed. This can make the “output more consistent, relevant and useful.”
Gemini Ultra: Largest and most capable model for highly complex tasks
Gemini Pro: Best model for scaling across a wide range of tasks
Gemini Nano: Most efficient model for on-device tasks
Bloomberg does not expect a deal to be announced until WWDC in June, with Apple opting for OpenAI or even multiple providers offered as possibilities in today’s report.
While China is still responsible for manufacturing most of Apple’s devices, the company does have some assembly facilities around the world. One of these facilities is Foxconn Brazil, located in São Paulo. There, Apple is now assembling the 6.1-inch iPhone 15.
iPhone 15 now assembled in Brazil
As noted by the Brazilian blog MacMagazine, Apple seems to be shipping iPhone 15 units assembled in Brazil. The company has not confirmed the news and there’s no explicit evidence of this on Apple’s website. However, Apple’s online store in Brazil gives customers a clue as to which model they’re getting.
When checking the URL of the checkout webpage for the iPhone 15, customers will now notice the part number ending with “BR/A,” which is used to identify Apple products assembled in Brazil. Most products are identified with “BE/A” or “BZ/A” to indicate that they’ve been imported to be sold in the country.
Interestingly, Apple has once again chosen to only assemble the 6.1-inch iPhone model in Brazil. The iPhone 15 Plus and both Pro models sold in the country are still imported from China. This may be due to the entry-level model likely being the most popular in Brazil, given the high prices of the iPhone in the South American country.
Brazil imposes high taxes on imported products. For that reason, some companies invest in assembling their products in Brazil, as this grants a reduction in taxes to sell those products. The 128GB iPhone 15 was launched for R$7,299 (around $1,460) in Brazil, but can now be found for as low as R$5,399 (about $1,080) in certain retail stores.
Apple diversifying its assembly chain
While assembling iPhones in Brazil benefits Brazilian customers, it also benefits Apple – and not just because of the opportunity to sell more iPhones. Having assembly facilities in other regions allows Apple to depend less on China and can help the company avoid supply shortages in the local market.
In addition to Brazil, Apple has also been investing in its assembly facilities in India and Vietnam. Last year, Indian customers were able to buy iPhone 15 models assembled in India on the very first day of sales.
AirPods today offer a handful of different features related to hearing health and Accessibility. A new report today, however, says Apple has big plans for iOS 18: a new “hearing aid mode” for AirPods Pro.
AirPods Pro with iOS 18
In the latest edition of his Power On newsletter, Bloomberg’s Mark Gurman writes that AirPods Pro aren’t set to see any hardware changes in 2024. Instead, he says that the “big news will be a major new hearing aid mode, coming alongside iOS 18.”
AirPods already offer a feature called Live Listen, which launched as part of iOS 12 in 2018. This feature essentially turns an iPhone into a directional microphone, transmitting the audio captured by that iPhone to AirPods in real time. A handful of testimonials over the years have shown how useful this feature can be.
Apple also introduced a Conversation Boost capability to AirPods Pro in 2021, which boosts mic pickup from directly in front of you, to better hear someone talking to you. A study in 2022 showed that some of these existing AirPods Pro features already compare well to much more expensive dedicated devices.
Also notable: in 2022, the FDA established new guidelines to allow for a category of hearing aids that can be purchased over-the-counter. Hearing aids within this category can be sold directly to consumers in stores or online without a medical exam or a fitting by an audiologist.
More details on this new iOS 18 feature for AirPods Pro users are unclear. This isn’t the first time Gurman has written about Apple’s plans to bring new hearing health features to AirPods, though. Last year, he reported that Apple is also working on a hearing test feature for future AirPods as well.
Titled Midnight, the mini-movie is an adaptation of a lesser-known work by legendary Japanese manga artist Osamu Tezuka. Much of the film takes place in neon-lit Tokyo at night, including a thrilling car chase sequence — a deliberate exercise on Apple’s part to showcase their device’s video capture capabilities in low lighting […]
The story centers on a late-night taxi driver named “Midnight” played by popular Japanese actor Kento Kaku, who roams the streets of Tokyo offering help to those in need. The film follows Midnight as he comes to the aid of a young woman, played by Konatsu Kato, who is struggling to take over her recently deceased father’s truck-driving business while fighting off a nefarious local gang, led by an evil boss played by the acclaimed character actor Yukiyoshi Ozawa.
The film was commissioned by Apple to showcase the low-light video capabilities of the iPhone 15 Pro. Miike, who has created more than 100 feature films, said that the project was both an honor and a challenge.
“Mr. Tezuka is something of a god among manga artists so it was an honor to take on the challenge of expressing his work using only iPhone. As we were shooting, I naturally began to challenge myself to think about how we could make a work unique to iPhone, beyond the usual approach to a film. I truly felt that the iPhone has the power to do things that a conventional movie camera can’t.”
He praised Action Mode in particular, calling it a magical feature. This is one of the features which really impressed me when I tried it. He also loved the ability to change the focus point after shooting.
I hope that game-changing features like this that are impossible with regular photography equipment will be added more and more.
Update March 04,2024 8:43am PT: Beats Solo 4 are not expected to launch for several more weeks, according to a source familiar with the matter. No word on when to expect new iPads.
Bloomberg’s Mark Gurman has reported that Apple stores are planning a minor refresh this week, but he believes it to be for a new accessory, rather than a major new product.
He says that a bigger refresh is expected the following week, and it sounds like that one may point to the new iPads we’re expecting to be announced any day now, alongside the just-announced M3 MacBook Air models …
New accessory may be Beats Solo 4 headphones
Gurman doesn’t give any clue as to what the new accessory may be, but we recently found images of an unannounced Beats Solo 4 in the internal files of the latest build of iOS 17.4.
A few additional points: retail stores are low on MacBook Airs and iPad Pros; Stores are planning a minor refresh for this week (I think it's a new accessory rather than a new product); Stores are planning a larger refresh early next week (which sounds more product-related). https://t.co/kUkeYjT4rK
Certainly an update to the Solo 3 is long overdue.
It’s been a long time since Apple introduced Beats Solo 3 – more specifically, it was unveiled in September 2016 alongside the first generation of AirPods. It was the first Beats headphone to feature Apple’s W1 chip for fast pairing with Apple devices.
The new model will include USB-C, and support Spatial Audio. The images we discovered suggest that the new model will be available in black, blue, and pink.
New iPad Pro models
Gurman had earlier suggested that the new iPads we’re expecting will be announced via press release, rather than in a launch event. MacRumors said its own source backed this, with the announcements expected this week.
We’re expecting new iPad Pro models with OLED screens.
The biggest change to the new iPad Pro models will be a switch to OLED screens. Currently, the 11-inch iPad Pro uses an LCD screen with conventional backlighting. In fact, the 11-inch iPad Pro has used the same display panel since it was first introduced in 2018.
This year, the entire iPad Pro lineup will unify on OLED displays for the first time. This will also mark the first time that Apple has used OLED displays outside the iPhone and Apple Watch. The 12.9-inch iPad Pro might also get slightly bigger this year, with the screen size increasing to 13 inches.
This is expected to be accompanied by a new version of the Magic Keyboard for iPad, with a sturdier aluminum frame and giving a more MacBook-like look.
New iPad Air
While the iPad Air will stick to LCD screens, we’re expecting to see a new 12.9-inch model – the first time it’s been possible to buy an iPad of this size without opting for the Pro model.
We’re also expecting a new camera bump, still with a single rear camera but with the addition of flash.
Apple is widely rumored to be working on a new fourth-generation iPhone SE with a modern design refresh. New CAD files obtained by 91mobiles this week claim to offer our clearest look yet at this update, showing an iPhone SE 4 with an iPhone 14-style design.
The current iPhone SE was released in 2022 and features a 4.7-inch display with a Home button, similar to the iPhone 8. It’s powered by the A15 Bionic chip inside, features Touch ID instead of Face ID, and retails for $429.
These CAD renders suggest the iPhone SE 4 will feature a 6.1-inch display with a notch along the top that houses new Face ID sensors and the front-facing camera. On the back, there is a single camera cutout alongside a flash sensor.
According to 91mobiles, the iPhone SE 4 will measure 147.7 x 71.5 x 7.7mm. The current iPhone SE measures 138.4 x 67.3 x 7.3 mm. These dimensions show just how bigger the iPhone SE 4 will get to accommodate the bigger 6.1-inch display.
Previous rumors have also suggested that the iPhone SE 4 will have USB-C instead of Lightning. There’s even been one rumor claim it will feature the Action button – which is currently exclusive to the iPhone 15 Pro.
There’s still no exact details on when Apple might release the iPhone SE 4, but the current expectation is that it likely won’t be until 2025. The device has been rumored off and on for the past 18 months. Ming-Chi Kuo reported last April that Apple had paused development of the iPhone SE 4.
Verdict
It’s a sad day for everyone who had hoped the iPhone SE 4 would be based on the iPhone 12 mini and iPhone 13 mini form factor.
iOS 17.4 is a massive new iOS update for iPhone users, and includes new features to support European Union regulations, which makes it possible for to use alternative app marketplaces. However, the recent changes aren’t just limited to those who fall under EU jurisdiction. iOS 17.4 has tons of new changes and features, like new emoji, new Apple Music and Apple Podcasts updates, an updated “Hello” screen, and much, much more.
Notable iOS 17.4 updates
Podcast transcription
My favorite iOS 17.4 change relates to the Podcast app. I appreciate it even more since I recently launched a brand new podcast called 9to5Mac Overtime with my colleague Fernando Silva. The Podcast app now has text transcriptions that work similarly to the lyrics view in Apple Music. As the hosts talk, you’ll see each word from the transcription highlighted, and the highlights will adjust in real-time based on playback speed.
Another nice thing about text transcription in Apple Podcasts is the ability to search for a term quickly and jump directly to a specific part of the show with just a tap. I’m impressed with the accuracy of podcast transcription, and I was surprised at how well it accommodated my Kentucky twang.
iOS 17.4 RC changes and features
Apple Cash virtual card numbers and Safari autofill
Apple Cash gets more valuable thanks to the new virtual card numbers that can be regenerated on the fly in iOS 17.4. These numbers let you use your Apple Cash balance at merchants that don’t use Apple Pay. It also includes the ability to autofill card numbers in Safari and will even reflect your Apple Cash balance on the autofill button so that you know if you’ll be able to cover the balance in advance.
Music recognition
Updated integrated Shazam music recognition can now add a song directly to your Apple Music library or a specific playlist. Music recognition will also let you add classical music songs to Apple Music Classical.
Stolen Device Protection update
Stolen Device Protection gains additional security in iOS 17.4 thanks to a new option that lets you enforce the 1-hour delay at all locations before you can access critical areas of your iPhone. In previous versions of iOS, the security delay was only enforced when not in a familiar location.
Battery Health
Apple updated battery health by decoupling Battery information from Charging Optimization. It also instituted a new, more straightforward Battery Health status, similar to what Mac users have. In addition, pertinent battery information like cycle count, manufacture date, and first usage date now reside directly within Settings → Battery → Battery Health.
Full list of what’s new in iOS 17.4
Updated “Hello” Screen
New emoji
18 new right-facing body emoji
City Digital Clock Widget
Apple Podcasts full episode text
Apple Podcasts transcripts
Podcast app Home tab replaces Listen Now
Music recognition update
Music app “Home” tab replaces “Listen Now”
Apple Music Classical Music Recognition
Updated Lock Screen song title animation
Siri announces messages in any supported language
Stolen Device Protection update
Battery Health decoupled from charging
Battery Health Status
Additional Battery data
Passkeys Access for Web Browsers
Apple Cash virtual card numbers
Apple Cash autofill in Safari
Updated dialer background for unknown calls
Quantum Computer Protection for iMessage
Support for game streaming apps
Updated TV app channel links
Updated “How to Watch” in TV app
Updated iCloud glyph in Files app
Updated App Store user settings
Other iOS 17.4 bug fixes
CarPlay Updates
Beats Solo 4 Headphones
iOS 17.4 isn’t all about EU regulatory changes, but there are noteworthy updates that all users, regardless of location, will benefit from. Highlighted a few in this post, but as you can see from the bullet point list above, there are tons of new changes and features in iOS 17.4, not to mention the various bug fixes and security updates.
iOS 17.4 RC was stable in my brief hands-on time with the release. This is likely the version that Apple will launch next week. We’ll know if next week’s release sports the same 21E217 build number.
It sounds less drastic than the visual changes seen in the iOS 6 to iOS 7 transition, though. He writes “the company is indeed working to update the design of iOS as early as this year, but I don’t believe it will be a total overhaul that mirrors visionOS”. While Gurman says we can expect to see changes in iOS 18 this summer, the work on macOS has only just started and won’t be ready until 2025 or 2026.
Since Apple Vision Pro operating system was first unveiled, many people have wondered whether Apple will update the design of its other operating systems to match the visionOS aesthetic of 3D buttons and and glassy background textures. This doesn’t necessarily hold, as the visionOS design is specific to a platform that revolves around passthrough video. Being able to see the context of the world around you ‘through’ the open app windows is a concept that doesn’t really apply to iOS.
However, it has been a while since we’ve seen major design changes come to the iPhone and iPad. A visual refresh of any kind would make for an exciting release, that is also set to include significant AI-powered features.
Indeed, Mark Gurman previously said that Apple sees iOS 18 as its “ambitious and compelling” with major new features and designs. The company will officially unveil its next-generation operating systems at the annual WWDC conference in June. iOS 18 will be in beta over the summer and release for everyone in September, assuming Apple follows its usual traditions.
In addition to new features like the ability to log and access Health data with Siri, this week’s watchOS 10.2 update also makes it easier to switch watch faces on your Apple Watch. Here’s how to enable the option to swipe between Apple Watch faces with watchOS 10.2.
What’s new in watchOS 10.2 is the ability to swipe left or right on watch faces to easily switch between different configurations. Prior to this week’s update, watchOS 10 required that users long-press on their watch faces, and then swipe left or right.
Long-time Apple Watch users may remember that the ability to swipe left and right to switch watch faces isn’t actually new. The feature was available for years, but Apple removed it with watchOS 10’s release in September. This led to an influx of complaints from Apple Watch users, and Apple has now reversed its decision.
Still, the default behavior in watchOS 10.2 requires the long-press gesture. To enable the ability to swipe without long-pressing first, follow these steps:
Open the Settings app on your Apple Watch.
Scroll down and choose “Clock”
Toggle on the “Swipe to Switch Face” setting
“Switch between your watch faces by swiping left or right from the edge of the screen,” Apple explains.
watchOS 10.2 beta 3 brings back gesture to swipe between watch faces
Apple has made many changes to the Apple Watch operating system interface with watchOS 10. Among these changes, watchOS 10 no longer lets users quickly swipe between different watch faces, frustrating some users. Luckily, this gesture is back with the latest beta of watchOS 10.2.
Swipe to switch Apple Watch faces with watchOS 10.2
As noted by Aaron on X (formerly Twitter), watchOS 10.2 beta 3, released earlier this week to developers and public beta testers, brings back the option to swipe on the Apple Watch screen to switch between watch faces. In previous versions, changing the watch face requires pressing the screen for a second and then scrolling through the list using the Digital Crown.
watchOS 10.2 beta 3 adds back the feature that allows you to swipe between watch faces!
I was upset that Apple had removed this gesture – I even filled out a radar during the first watchOS 10 betas, and the company told me this was an intentional change. However, it seems that more users missed this gesture on the Apple Watch.
But there are a few things to keep in mind. At least in this beta, the gesture is not enabled by default. Instead, it requires you to enable it manually in the Clock settings. The toggle is also only available on the Apple Watch – you can’t find it using the Watch app on the iPhone. At least it’s back and working like it used to.
The current version, watchOS 10.1, was released last month and introduced NameDrop, which lets users share their contact details with other people simply by holding their Apple Watch near another Apple Watch or iPhone. watchOS 10.1 also enables the Double Tap gesture for the latest Apple Watch models.
However, the watchOS 10.2 update comes along with iOS 17.2, which brings some nice improvements for iPhone users.
iOS 17.2 includes Apple’s new Journal app, first announced at WWDC. There’s also support for collaborative playlists in Apple Music, changes to Tapback reactions, and new widgets for Clock and Weather. The update also enables recording Spatial Videos for Apple Vision Pro using iPhone 15 Pro.
Apple is expected to release iOS 17.2 and watchOS 10.2 to the public by the end of the year.
