Apple’s best-ever lineup of iPhone and iPad is available October 23.
Best-ever lineup of iPhone and iPad will be available October 23 through redesigned virtual and in-person experiences
When iPhone 12, iPhone 12 Pro, and iPad Air are available Friday, October 23, customers can get their all-new products directly from Apple through tailored purchase experiences offered online, by phone, or in store. From a chat session with a Specialist that starts online and finishes with contactless delivery, to visiting select Apple Store locations for a one-on-one session with an Apple Specialist, customers can find the best way to get the products they’re looking for. And unprecedented offers from AT&T, T-Mobile/Sprint, and Verizon give customers more choice and flexibility than ever, with offers starting as low as $0 per month for iPhone 12.
“There’s never been a better time to get a new iPhone, and there’s never been a better destination than Apple Retail,” said Deirdre O’Brien, Apple’s senior vice president of Retail + People.
“We’re offering new ways for our customers to get to know all of our products before they buy, so they can be sure to get the product that’s right for them. Whether our customers choose to connect with us in person, by phone, or online, our entire retail team is ready to deliver the world-class personalized service they’ve come to expect from Apple.”
New at Apple Retail this year:
Unprecedented carrier offers are now available from Apple, in store or online, with savings of up to $800.1
With Shopping Sessions, customers can now book a one-on-one session with a Specialist at an Apple Store for personalized help selecting a new product, carrier plan, or financing option. The same expert advice is available online, where customers can chat with a Specialist anytime.
Pickup options include in-store, curbside, same-day delivery, or Express storefront.2 Customers can check apple.com/retail for services available at their local store.
Contactless delivery is available for all products, including iPhone and iPad. Delivery drivers may ask for verbal confirmation from a safe distance, replacing the need for a physical signature.
And now with Apple Card, customers in the US get 3 percent Daily Cash back when they buy directly from Apple and have the option to choose Apple Card Monthly Installments so they can pay over time, interest-free.
Though this year’s iPhone launch looks different from years past, Apple Retail continues to offer the services customers love:
After a customer gets their new Apple product, an Online Personal Session allows them to schedule a free session with a Specialist to set up their new product, learn the basics, or get pro tips.
Apple Trade In lets iPhone or iPad owners get up to $500 credit toward the purchase of a new product.4
The vast majority of Apple Store locations around the world are open and operating in various service models to protect the health and well-being of customers and employees. Before visiting, customers should check apple.com/retail for details on their local Apple Store. For more information about services and support available from Apple Retail, visit apple.com/shop.
Apple today introduced the all-new iPad Air — the most powerful, versatile, and colorful iPad Air ever.
The most powerful iPad Air ever features new all-screen design with larger 10.9-inch display, new 12MP rear camera, next-generation Touch ID sensor, and more
Apple introduced an all-new iPad Air — the most powerful, versatile, and colorful iPad Air ever. Now available in five gorgeous finishes, iPad Air features an all-screen design with a larger 10.9-inch Liquid Retina display, camera and audio upgrades, a new integrated Touch ID sensor in the top button, and the powerful A14 Bionic for a massive boost in performance, making this by far the most powerful and capable iPad Air ever made. The new iPad Air will be available starting next month.
“Today we’re excited to introduce a completely redesigned and far more powerful iPad Air, debuting Apple’s most powerful chip ever made, the A14 Bionic,” said Greg Joswiak, Apple’s senior vice president of Worldwide Marketing. “With its gorgeous new all-screen design, larger 10.9-inch Liquid Retina display, next-generation Touch ID, and a massive boost in performance with A14 Bionic, the new iPad Air brings customers powerful pro features at an even more affordable price. Along with major upgrades to the iPad Pro and eighth-generation iPad this year, and the powerful new features of iPadOS 14, this is our strongest iPad lineup ever, giving our customers even more ways to enrich their daily lives.”
iPad Air features an all-screen design with a larger 10.9-inch Liquid Retina display, a new Touch ID sensor integrated into the top button, camera and audio upgrades, and debuts the powerful A14 Bionic, Apple’s most powerful chip ever.
All-New iPad Air Design in Five Beautiful Finishes
The new iPad Air features a completely new thin and light design in five gorgeous finishes: silver, space gray, rose gold, green, and sky blue. The new all-screen design features a larger 10.9-inch Liquid Retina display for a stunning visual experience, with 3.8 million pixels and advanced technologies, including full lamination, P3 wide color support, True Tone, and an anti-reflective coating for an amazing visual experience. To allow the display to extend on all sides, a next-generation Touch ID sensor is integrated into the top button, providing the same fast, easy, and secure way to unlock iPad Air, log in to apps, or use Apple Pay that customers know and love. iPad Air is compatible with Magic Keyboard and its floating design, and built-in trackpad, Smart Keyboard Folio, and new Smart Folio covers, as well as Apple Pencil, which attaches magnetically to the side for easy pairing, charging, and storing.
The new iPad Air features a completely new thin and light design in five gorgeous finishes: silver, space gray, rose gold, green, and sky blue.
Most Powerful iPad Air with A14 Bionic
iPad Air delivers a massive boost in performance with Apple’s most advanced chip, A14 Bionic. Handling even the most demanding apps, A14 Bionic makes it even easier for users to edit 4K videos, create gorgeous works of art, play immersive games, and more. Using breakthrough 5-nanometer process technology, A14 Bionic is packed with 11.8 billion transistors for increased performance and power efficiency in nearly every part of the chip. This latest-generation A-series chip features a new 6-core design for a 40 percent boost in CPU performance, and a new 4-core graphics architecture for a 30 percent improvement in graphics.2 To deliver breakthrough machine learning capabilities, A14 Bionic includes a new 16-core Neural Engine that is twice as fast, and capable of performing up to 11 trillion operations per second, taking machine learning apps to a whole new level. A14 Bionic also includes second-generation machine learning accelerators in the CPU for 10 times faster machine learning calculations. This combination of the new Neural Engine, CPU machine learning accelerators, and high-performance GPU enables powerful on-device experiences for image recognition, natural language learning, analyzing motion, and more.
A14 Bionic includes a new 16-core Neural Engine that’s capable of performing up to 11 trillion operations per second, taking machine learning apps like djay Pro AI to a whole new level.
Upgraded Camera and Immersive Audio
iPad Air, which includes a 7MP front-facing FaceTime HD camera, now features the same 12MP rear camera used in iPad Pro for higher resolution photos and 4K video capture. The new design of iPad Air features stereo speakers in landscape mode, elevating the audio experience so users can enjoy wider stereo sound while watching video.
iPad Air now features a USB-C port for up to 5Gbps data transfer, which is 10 times faster,2 for connecting to cameras, hard drives, and external monitors up to 4K. With Wi-Fi 6 performance and 60 percent faster LTE connectivity,3 along with A14 Bionic, this is by far the most powerful iPad Air ever.
The new design of iPad Air features stereo speakers in landscape mode so users can enjoy wider stereo sound while watching video.
Distinct iPad Experience with iPadOS 14
iPadOS 14, available beginning Wednesday, September 16, brings new features and designs that take advantage of the unique capabilities of iPad, such as its large Multi-Touch display, and versatile accessories. iPadOS 14 further integrates Apple Pencil into the iPad experience for better note-taking capabilities, and new ways to work with handwritten notes. When taking notes on iPad, Smart Selection uses on-device machine learning to distinguish handwriting from drawings, so handwritten text can easily be selected, cut, and pasted into another document as typed text using the same familiar gestures. Shape recognition allows users to draw shapes that are made geometrically perfect and snap right into place when adding diagrams and illustrations in Notes. Data detectors work seamlessly with handwritten text, recognizing phone numbers, dates, addresses, and links, making it easy for users to perform actions like tapping a handwritten number to make a call.
iPadOS 14 also brings Scribble to iPad, allowing Apple Pencil users to handwrite directly in any text field, making actions like replying to a quick iMessage or searching in Safari fast and easy — all without ever needing to put Apple Pencil away. Scribble uses on-device machine learning to convert handwriting into typed text in real time, so writing is always kept private and secure.
iPadOS 14 makes the iPad experience even more distinctive and powerful in other ways, including:
New compact designs for incoming FaceTime and phone calls, Siri interactions, and Search to help users stay focused on the task at hand.
Universal Search to quickly find practically anything, from locating and launching apps, to accessing contacts, files, and information, to getting answers to common questions about people or places.
New sidebars for many apps including Photos and Files, and streamlined toolbars that consolidate controls into a single place, making them more useful than ever.
Beautifully redesigned widgets that present timely information at a glance right on the Home Screen.
iPadOS 14 brings powerful new features and capabilities, making the iPad experience even more distinctive and versatile.
Most Environmentally Friendly, Most Advanced iPad Lineup Ever
The new iPad Air is designed to be environmentally friendly and supports Apple’s plan to become carbon neutral by 2030. The iPad Air uses a 100 percent recycled aluminum enclosure and 100 percent recycled tin for the solder on its main logic board. The new speakers in iPad Air also use magnets with 100 percent recycled rare earth elements. iPad Air remains free of harmful substances, is highly energy efficient, and uses wood fiber packaging that is recycled or comes from responsibly managed forests.
The new iPad Air joins the powerful iPad Pro, the eighth-generation iPad, and iPad mini to form the most advanced iPad lineup ever.
iPad Air joins the powerful iPad Pro, the eighth-generation iPad, and iPad mini to form the most advanced iPad lineup ever. With support for Apple Pencil, best-in-class performance, advanced displays, and all-day battery life,4 whether customers prioritize portability, power, or price, there’s an iPad for everyone. Learn more about the iPad family at apple.com/ipad/compare.
Pricing and Availability
The new iPad Air will be available starting next month on apple.com and in the Apple Store app in 30 countries and regions, including the US. Wi-Fi models of iPad Air will be available with a starting price of $599 (US) and Wi-Fi + Cellular models start at $729 (US). The new iPad Air, in 64GB and 256GB configurations, will be available in five beautiful finishes including silver, space gray, rose gold, green, and sky blue.
iPadOS 14, the powerful operating system designed specifically for iPad, ships for free with the new eighth-generation iPad and new iPad Air, and will be available as a free software update tomorrow for all iPad Pro models, iPad Air 2 and later, iPad 5th generation and later, and iPad mini 4 and later.
Apple Pencil (2nd generation), available for purchase separately for $129 (US), is compatible with iPad Air.
Magic Keyboard and the Smart Keyboard Folio for iPad Air are available for purchase separately for $299 (US) and $179 (US), respectively, both with layouts for over 30 languages, including simplified Chinese, French, German, Japanese, and Spanish.
Smart Folios are available for iPad Air for $79 (US) in black, white, and three new seasonal colors including deep navy, cyprus green, and pink citrus.
Education pricing for individuals, including current and newly accepted college students and their parents, as well as faculty, staff, and homeschool teachers of all grade levels, is available for $549 (US) for the new iPad Air. The second-generation Apple Pencil is available for $119 (US), the Smart Keyboard Folio is available for $159 (US), and Magic Keyboard for $279 (US). For more information, visit apple.com/us-hed/shop.
Apple One is the easiest way to get many Apple subscription services at a great value, so customers can choose the one plan that is right for them or their whole family. Customers can sign up for Apple One starting this fall.
For a limited time, customers who purchase a new iPad, iPhone, Apple TV, Mac, or iPod touch can enjoy one year of Apple TV+ for free.5
Customers looking for convenient, contactless service are able to find many of the same shopping and support services from apple.com. Customers can chat with an Apple Specialist and get shopping help, choose monthly financing options, trade in eligible devices, and get Genius support and no-contact delivery. In-store pickup is also available. Customers are encouraged to check apple.com/retail for more information on the health and safety measures in place, and the services available at their local store.
Customers in the US can trade in their eligible device for an Apple Gift Card or credit toward their purchase. If the device isn’t eligible for credit, Apple will recycle it for free.6
When customers buy online from Apple, they can make iPad and Apple Pencil (2nd generation) their own with free engraving.
Customers in the US who buy directly from Apple can choose Apple Card monthly installments to pay for their iPad over 12 months, interest-free, and get 3 percent Daily Cash back all upfront. Customers who choose to pay in full with their Apple Card also get 3 percent Daily Cash back.
Customers can extend their limited warranty with AppleCare+ and get 24/7 priority access to technical support.
Every customer who buys iPad from Apple can enjoy a free Online Personal Session with an Apple Specialist to help them explore and discover all of the amazing things they can do with their new iPad.
Sometimes an iPad must be placed into Recovery Mode before it can be restored or updated successfully with a computer. For example, if an iPad gets stuck on a black screen with an Apple logo for a very long time, Recovery Mode can usually remedy that. Typically Recovery Mode is used for a troubleshooting endeavor, but it can also be used for downgrading from iOS beta / iPadOS beta versions as well.
The instructions here will show how to enter Recovery Mode on iPad, iPad Air, iPad mini, and the earlier iPad Pro models with a Home button. Basically if the iPad has a Home button, the instructions detailed here will work to put the iPad into Recovery Mode. However, any newer model iPad Pro without any front buttons and with Face ID instead must use these instructions to enter Recovery Mode instead on iPad Pro 2018 and newer devices.
How to Enter Recovery Mode on iPad, iPad Air, iPad mini, early iPad Pro
To enter Recovery Mode on iPad, iPad Air, iPad mini, and earlier iPad Pro with Home button (2017 and earlier models, this will not work on the modern iPad Pro 2018 and later models), you will need a computer (Mac or Windows PC) with iTunes and a USB cable to connect the device to the Mac or PC with.
First turn the iPad off, do this by pressing and holding the Power button until the Power Off slider appears on the screen and then sliding on that to power it off
Launch iTunes on the computer *
Hold down the Home button while connecting the iPad to the computer with a USB cable
Continue holding the Home button until iTunes (or Mac Finder) shows a message stating that an iPad in Recovery Mode has been detected
After the iPad, iPad mini, or iPad Air has been detected by iTunes (or Finder), it can be restored with iTunes, or updated as usual. If you’re on a beta iOS version, you can also downgrade to the last stable build while in Recovery Mode.
* Use iTunes for MacOS Mojave 10.14 and earlier, and all Windows PC computers will use iTunes too. If the Mac is on MacOS Catalina 10.15 or later, then use the Mac Finder instead of iTunes.
Exiting Recovery Mode on iPad, iPad Air, iPad mini
If you want to exit out of Recovery Mode without performing any action in iTunes, you can do so with a simple force restart of the iPad.
Hold down the POWER button and the HOME button concurrently until the Apple logo appears on the screen, signifying it has been force restarted
After you reboot the device to exit recovery mode, it will boot as normal. Or if it was experiencing difficulty, like getting stuck on the Apple logo screen, it will probably just boot directly back into that if you didn’t actually run through recovery to restore the iPad.
Almost all serious issues with an iPad can be resolved through Recovery Mode, but rarely in some very stubborn cases you may need to put the iPad into DFU mode instead and restore from there. That’s quite rare however, and is really only applicable for when Recovery Mode is not working successfully for a restore or device update.
All iPad, iPhone, and iPod touch models can be placed into Recovery Mode, though the instructions for doing so differs per device.
Apple has released two new hardware updates to the iPad lineup; a new iPad Air 10.5″ model, and an updated iPad mini 7.9″ model.
The new iPad models will be appealing to many users for differing reasons, as the iPad Air 10.5″ is a step closer to an iPad Pro in many ways, while the iPad mini 7.9″ is the smallest and most portable iPad.
Both the new iPad Air 10.5″ and iPad mini 7.9″ feature an A12 CPU, Touch ID, support for the 1st generation Apple Pencil (but not the new 2nd generation Apple Pencil), a laminated display, and start at 64GB storage capacities with a maximum of 256GB storage available for each. Each model can also be purchased with optional LTE cellular connectivity for an added cost.
With the addition of the new iPad Air (3rd generation) and iPad mini (5th generation), this means that Apple is now selling five different screen size iPads, including the iPad Pro 12.9″ model, iPad Pro 11″ model, the iPad Air10.5″ model, the iPad 9.7″ model, and the iPad mini 7.9″ model, with each iPad size also coming in three different color options, possible LTE cellular connectivity, multiple storage capacity configurations, and at different price points. For consumers looking to differentiate one model from another, the official iPad comparison tool on apple.comcan help.
Let’s kick off with what’s new with the iPad Air, which we thought was effectively replaced with the 10.5-inch iPad Pro in 2017. In essence, this is the iPad Air 3, but much as with the iPad mini, Apple’s dropping the numerals. It’s now just the iPad Air.
The price sees a welcome change, as Apple now sells it for a starting price of $499 instead of the $649 we saw with the iPad Air 2. There’s also a change in storage options, as Apple only sells the new iPad Air in 64GB and 256GB configurations. Before, you could buy the iPad Air 2 with 16, 32, 64, and 128GB options. It’s a smart move for a more data-hungry age.
The tablet is also bigger—insomuch it has the same 9.8 by 6.8-inch frame as the 2017 10.5-inch iPad Pro. For comparison, the iPad Air 2 measured 9.4 by 6.67 inches. And much like the old iPad Pro, the new iPad Air supports the first-generation Apple Pencil. That could be a big deal if you don’t want to pay iPad Pro prices but don’t like the smaller screen of the 9.7-inch iPad—or the new 7.9-inch iPad mini.
The iPad Air essentially looks like an older iPad Pro now.
I especially like that the new iPad Air sports the A12 Bionic processor found in the iPhone XS and XR, which marks a massive jump from the A8X chip in the iPad Air 2. Keep in mind, though, that it’s not quite as fast as the A12X chips that we find in the 2018 iPad Pros.
The display has changed, too, as the resolution is now 2224 by 1668, up from 2048 by 1536. It’s also packed with Apple’s TrueTone technology that adapts to ambient light in order to deliver a more natural viewing experience. That display is also laminated, which effectively means the glass sits on top of the display. When you use an Apple Pencil, it makes for an experience that feels slightly more like writing on paper than what you’ll get with an unlaminated display. Unfortunately, the iPad Air didn’t inherit the iPad Pro’s ProMotion 120Hz refresh rate, which makes everything from Apple Pencil strokes to scrolling through webpages a bit smoother.
The iPad Air is also brighter, as it delivers 500 nits of brightness versus the 415 in the older model. That’s great if you often have to use your iPad in the sunlight. And last but certainly not least, the front-facing FaceTime camera got a big boost from 1MP to 7MP.
iPad Air: What isn’t new
That’s a lot of good stuff, especially when you compare it to the iPad Air 2. When you compare to the 10.5-inch iPad Pro, though, the truth is that we’re basically looking at an iPad Pro from 2017 with a better chip. In other words, if you got a 10.5-inch iPad Pro two years ago, you may not need to upgrade.
The A12 Bionic chips allow the new iPads to take better advantage of augmented reality apps.
The new model still has a home button with Touch ID, and I think that’s a bit of a bummer as the latest iPad Pros have taught me that Face ID is even better suited for iPads than iPhones. It’s still LED backlit, so don’t expect the super cool OLED displays you find in the new iPhones. Even the new iPad Pro doesn’t have that. While the FaceTime camera got a boost, the rear camera hasn’t changed much, as it still has an 8MP rear camera like the iPad Air 2. It’s still got a 3.5mm headphone jack, it’s still available in space gray, silver, and gold, and it still gives you a battery life of around 10 hours. And it still supports Lightning cables instead of USB-C.
iPad mini: What’s new
Let’s move on to the new iPad mini. A lot of you have been waiting for this one for a long time, and as you might expect after a four-year wait, it’s a massive improvement over the iPad mini 4. What’s new?
First off, much as with the iPad Air, this is now simply called iPad mini—even though it’s essentially the iPad mini 5. It also sports the A12 Bionic processor, and that’s enough of an upgrade from the A8 chip to give you around three times the graphics processing power of the iPad mini 4.
It’s also got a laminated display and first-generation Apple Pencil support like the iPad Air, along with support for Apple’s TrueTone technology. It even has a wider P3 color gamut, and Apple says its pixel density of 3 million is the highest of any iPad. The display itself is 25 percent brighter at 500 nits, up from the 450 in the iPad mini 4.
At this point, you’re almost using a digital Moleskine notebook.
The camera remains at 8MP, but the newer model reportedly offers better low-light performance and HD video recording. And here again we see the boost to 7MP from 1MP in the front-facing camera.
The iPad mini 4 only sold in a 128GB configuration, but the new iPad mini comes with both 64GB and 256GB storage options. For that matter, it now supports the same Wi-Fi and gigabit-class LTE speeds you’ll find in new iPads.
iPad mini: What isn’t new
What hasn’t changed? For one, there’s the starting price, which remains the same as the iPad mini 4 at $399. I’d be annoyed with that considering that the 9.7-inch iPad supports the Apple Pencil and gives you more screen space for $329. Nonetheless, this delivers a lot of upgrades for people who want a smaller iPad.
As for the display, it may have that TrueTone tech and the wider P3 color gamut, but the 7.9-inch display itself still has a resolution of 2046 by 1536. Like the iPad Air, it also doesn’t support ProMotion.
In fact, I’ll probably have a hard time telling the iPad mini 4 apart from the NEW iPad mini when we get ours. It still has the same 8 by 5.3-inch frame, a home button that supports Touch ID, and support for Lightning cables instead of USB-C. And yes, it still comes in space gray, silver, and gold, and it still delivers around 10 hours of battery life.